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HBR's 10 Must Reads on Change Management

av Harvard Business Publishing • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

3.87

1 000+

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

HBR's 10 Must Reads on Change Management

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

av Harvard Business Publishing 2015 224 sidor

3.87

1 000+ betyg

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

American Icon

av Bryce G. Hoffman • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5 000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

American Icon

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

av Bryce G. Hoffman 2012 432 sidor

4.42

5 000+ betyg

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

The JOLT Effect

av Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

4.10

500+

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

av Matthew Dixon 2022 254 sidor

4.10

500+ betyg

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

Brainfluence

av Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1 000+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

av Roger Dooley 2011 304 sidor

3.96

1 000+ betyg

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Blue Ocean Strategy, utökad utgåva

av W. Chan Kim • 2005

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

4.01

88 000+

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Blue Ocean Strategy, utökad utgåva

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

av W. Chan Kim 2005 287 sidor

4.01

88 000+ betyg

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

The Sales Acceleration Formula

av Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

4.26

2 000+

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

The Sales Acceleration Formula

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

av Mark Roberge 2015 224 sidor

4.26

2 000+ betyg

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

Permission Marketing

av Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14 000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Permission Marketing

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

av Seth Godin 2014 256 sidor

3.91

14 000+ betyg

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Key Performance Indicators

av Bernard Marr • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

av Bernard Marr 2011 347 sidor

3.91

256 betyg

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Competition Demystified

av Bruce C. Greenwald • 2005

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

4.30

1 000+

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

Competition Demystified

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

av Bruce C. Greenwald 2005 416 sidor

4.30

1 000+ betyg

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

HBR's 10 Must Reads on Strategy

av Michael E. Porter • 2010

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

4.02

3 000+

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

HBR's 10 Must Reads on Strategy

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

av Michael E. Porter 2010 288 sidor

4.02

3 000+ betyg

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

The Copywriter's Handbook

av Robert W. Bly • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

3.92

5 000+

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The Copywriter's Handbook

Most readers never get past the headline. The rules for making every remaining word sell.

av Robert W. Bly 1985 410 sidor

3.92

5 000+ betyg

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

Management, Revised Edition

av Peter F. Drucker • 1985

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

4.29

1 000+

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Management, Revised Edition

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

av Peter F. Drucker 1985 609 sidor

4.29

1 000+ betyg

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Financial Intelligence for Entrepreneurs

av Karen Berman • 2008

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

4.19

2 000+

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Financial Intelligence for Entrepreneurs

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

av Karen Berman 2008 364 sidor

4.19

2 000+ betyg

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Love is the Killer App

av Tim Sanders • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3 000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

av Tim Sanders 2002

3.85

3 000+ betyg

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Founder's Mentality

av Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1 000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

av Chris Zook 2016 224 sidor

3.80

1 000+ betyg

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Leadership and the One Minute Manager

av Kenneth H. Blanchard • 1985

Stop looking for the one right way to lead. Match your style to each person's readiness.

3.96

4 000+

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

Leadership and the One Minute Manager

Stop looking for the one right way to lead. Match your style to each person's readiness.

av Kenneth H. Blanchard 1985 160 sidor

3.96

4 000+ betyg

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

The New Strategic Selling

av Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

3.90

1 000+

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

av Robert B. Miller 1985 448 sidor

3.90

1 000+ betyg

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Cracking the Sales Management Code

av Jason Jordan • 2011

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

4.04

500+

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Cracking the Sales Management Code

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

av Jason Jordan 2011 272 sidor

4.04

500+ betyg

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Influencer

av Brittany Hennessy • 2018

What to charge, what to sign, when to hire an agent: the business manual for influencers.

3.70

2 000+

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Influencer

What to charge, what to sign, when to hire an agent: the business manual for influencers.

av Brittany Hennessy 2018 272 sidor

3.70

2 000+ betyg

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Venture Deals

av Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17 000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

av Brad Feld 2011 345 sidor

4.12

17 000+ betyg

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Company of One

av Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6 000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

av Paul Jarvis 2019 240 sidor

3.91

6 000+ betyg

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

SYSTEMology

av David Jenyns • 2020

Your business runs you. A repeatable method to flip that, starting with your vital processes.

4.21

500+

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

SYSTEMology

Your business runs you. A repeatable method to flip that, starting with your vital processes.

av David Jenyns 2020 219 sidor

4.21

500+ betyg

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

The Science of Selling

av David Hoffeld • 2016

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

3.99

500+

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Science of Selling

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

av David Hoffeld 2016 288 sidor

3.99

500+ betyg

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Experience Economy

av James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

2 000+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy

Goods became services. Now services are becoming experiences. The next step: transformations.

av James H. Gilmore 1999 359 sidor

3.80

2 000+ betyg

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Blue Ocean Shift

av W. Chan Kim • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

1 000+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

Blue Ocean Shift

A field-tested system for growing by creating new demand, not fighting over what already exists.

av W. Chan Kim 2017 336 sidor

3.90

1 000+ betyg

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

All Marketers Are Liars

av Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16 000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

av Seth Godin 2005 208 sidor

3.88

16 000+ betyg

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

INKED

av Jeb Blount • 2020

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

4.21

218

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

INKED

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

av Jeb Blount 2020 309 sidor

4.21

218 betyg

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

Raving Fans

av Ken Blanchard • 1992

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

3.84

10 000+

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Raving Fans

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

av Ken Blanchard 1992 137 sidor

3.84

10 000+ betyg

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Value Investing

av Bruce C. Greenwald • 2001

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

4.22

5 000+

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

Value Investing

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

av Bruce C. Greenwald 2001 311 sidor

4.22

5 000+ betyg

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

80/20 Sales and Marketing

av Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

1 000+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

80/20 Sales and Marketing

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

av Perry Marshall 2013 230 sidor

4.19

1 000+ betyg

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Out of the Crisis

av W. Edwards Deming • 1982

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

4.01

4 000+

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Out of the Crisis

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

av W. Edwards Deming 1982 524 sidor

4.01

4 000+ betyg

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Sales Management. Simplified.

av Mike Weinberg • 2015

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

4.37

1 000+

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

Sales Management. Simplified.

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

av Mike Weinberg 2015 224 sidor

4.37

1 000+ betyg

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

The Seven Habits Of Highly Effective People And The 8th Habit

av Stephen R. Covey • 2004

Why your personality tricks eventually fail, and the seven character shifts that actually work.

4.21

2 000+

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Seven Habits Of Highly Effective People And The 8th Habit

Why your personality tricks eventually fail, and the seven character shifts that actually work.

av Stephen R. Covey 2004

4.21

2 000+ betyg

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Challenger Customer

av Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

500+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

av Brent Adamson 2015 264 sidor

3.90

500+ betyg

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Content Inc.

av Joe Pulizzi • 2015

Build the audience first. The product comes later: six steps to a content business.

3.96

1 000+

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Content Inc.

Build the audience first. The product comes later: six steps to a content business.

av Joe Pulizzi 2015 352 sidor

3.96

1 000+ betyg

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Lean Thinking

av James P. Womack • 1996

Most of what your company does creates no value. Five principles for finding and eliminating it.

3.92

5 000+

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Lean Thinking

Most of what your company does creates no value. Five principles for finding and eliminating it.

av James P. Womack 1996 393 sidor

3.92

5 000+ betyg

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Crush It!

av Gary Vaynerchuk • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

33 000+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Crush It!

Your passion can pay: the social media blueprint for building a business that lasts.

av Gary Vaynerchuk 2001 150 sidor

3.87

33 000+ betyg

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

The Effortless Experience

av Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1 000+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

av Matthew Dixon 2013 327 sidor

3.94

1 000+ betyg

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The JOLT Effect

av Matthew Dixon • 2022

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

4.09

500+

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

The JOLT Effect

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

av Matthew Dixon 2022 254 sidor

4.09

500+ betyg

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

Marketing Made Simple

av Donald Miller • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

2 000+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Marketing Made Simple

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

av Donald Miller 2020 240 sidor

4.24

2 000+ betyg

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Million Dollar Consulting

av Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

3.90

2 000+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

av Alan Weiss 1992 304 sidor

3.90

2 000+ betyg

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

The Anatomy of Humbug

av Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

av Paul Feldwick 2015 208 sidor

4.21

376 betyg

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Toyota Culture

av Jeffrey K. Liker • 2007

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

4.11

337

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Toyota Culture

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

av Jeffrey K. Liker 2007 562 sidor

4.11

337 betyg

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Guerrilla Marketing

av Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

6 000+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

av Jay Conrad Levinson 1984 385 sidor

3.92

6 000+ betyg

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

The thank you economy

av Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13 000+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

av Gary Vaynerchuk 2010 256 sidor

3.84

13 000+ betyg

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Am I Making Myself Clear?

av Terry Felber • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Am I Making Myself Clear?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

av Terry Felber 2002 160 sidor

4.16

488 betyg

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Growth Hacker Marketing

av Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11 000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

av Ryan Holiday 2013 56 sidor

3.77

11 000+ betyg

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket Fuel

av Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

4.07

3 000+

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

av Gino Wickman 2015 208 sidor

4.07

3 000+ betyg

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Value Proposition Design

av Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7 000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

av Alexander Osterwalder 2013 320 sidor

4.21

7 000+ betyg

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Balanced Scorecard

av Robert S. Kaplan • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

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🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Balanced Scorecard

Four metrics, one rule: run a technical team like a business by developing the people first.

av Robert S. Kaplan 1996 322 sidor

3.91

5 000+ betyg

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

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