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SoBrief

Företagande Boksammanfattningar

Epic Content Marketing
av Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1 000+
Epic Content Marketing Sammanfattning
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
av Joe Pulizzi 2013 332 sidor
3.96
1 000+ betyg
Organizational Culture and Leadership
av Edgar H. Schein • 1985
What leaders measure, reward, and panic over builds culture far more than what they proclaim.
4.07
2 000+
Organizational Culture and Leadership Sammanfattning
Organizational Culture and Leadership
What leaders measure, reward, and panic over builds culture far more than what they proclaim.
av Edgar H. Schein 1985 437 sidor
4.07
2 000+ betyg
Ninja Selling
av Larry Kendall • 2017
Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.
4.50
1 000+
Ninja Selling Sammanfattning
Ninja Selling
Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.
av Larry Kendall 2017 344 sidor
4.50
1 000+ betyg
Sales EQ
av Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1 000+
Sales EQ Sammanfattning
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
av Jeb Blount 2017 320 sidor
4.28
1 000+ betyg
The Luxury Strategy
av Jean-Noël Kapferer • 2008
High prices increase desire, scarcity beats availability, and the customer is never king.
4.24
500+
The Luxury Strategy Sammanfattning
The Luxury Strategy
High prices increase desire, scarcity beats availability, and the customer is never king.
av Jean-Noël Kapferer 2008 384 sidor
4.24
500+ betyg
This Is Marketing
av Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
17 000+
This Is Marketing Sammanfattning
This Is Marketing
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
av Seth Godin 2018 288 sidor
3.92
17 000+ betyg
Why We Buy
av Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
13 000+
Why We Buy Sammanfattning
Why We Buy
The hidden choreography of shoppers, decoded from thousands of hours of store video.
av Paco Underhill 1999 256 sidor
3.88
13 000+ betyg
Choose Your Enemies Wisely
av Patrick Bet-David • 2023
Most plans ignore the one factor that drives everything: the enemy you choose.
4.30
1 000+
Choose Your Enemies Wisely Sammanfattning
Choose Your Enemies Wisely
Most plans ignore the one factor that drives everything: the enemy you choose.
av Patrick Bet-David 2023 304 sidor
4.30
1 000+ betyg
How Brands Become Icons
av Douglas B. Holt • 2004
Brands become icons by telling myths that resolve cultural tensions.
3.84
392
How Brands Become Icons Sammanfattning
How Brands Become Icons
Brands become icons by telling myths that resolve cultural tensions.
av Douglas B. Holt 2004 288 sidor
3.84
392 betyg
The Founder's Dilemmas
av Noam Wasserman • 2011
Not the market. Not the product. The data points to founder decisions as the real startup killer.
4.02
5 000+
The Founder's Dilemmas Sammanfattning
The Founder's Dilemmas
Not the market. Not the product. The data points to founder decisions as the real startup killer.
av Noam Wasserman 2011 480 sidor
4.02
5 000+ betyg
Fall in Love with the Problem, Not the Solution
av Uri Levine • 2023
Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.
4.36
1 000+
Fall in Love with the Problem, Not the Solution Sammanfattning
Fall in Love with the Problem, Not the Solution
Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.
av Uri Levine 2023 304 sidor
4.36
1 000+ betyg
Humanocracy
av Gary Hamel • 2020
Bureaucracy costs trillions and kills autonomy. The fix: companies run on ownership, not authority.
4.01
1 000+
Humanocracy Sammanfattning
Humanocracy
Bureaucracy costs trillions and kills autonomy. The fix: companies run on ownership, not authority.
av Gary Hamel 2020 368 sidor
4.01
1 000+ betyg
Margin of Safety
av Seth A. Klarman • 1991
Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.
4.33
7 000+
Margin of Safety Sammanfattning
Margin of Safety
Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.
av Seth A. Klarman 1991 248 sidor
4.33
7 000+ betyg
Objections
av Jeb Blount • 2018
The predictable psychology behind every 'no' and a step-by-step system for reversing it.
4.21
1 000+
Objections Sammanfattning
Objections
The predictable psychology behind every 'no' and a step-by-step system for reversing it.
av Jeb Blount 2018 240 sidor
4.21
1 000+ betyg
Built to Last
av Jim Collins • 1994
Great companies aren't built on ideas or charisma. They're built on specific, repeatable habits.
4.06
85 000+
Built to Last Sammanfattning
Built to Last
Great companies aren't built on ideas or charisma. They're built on specific, repeatable habits.
av Jim Collins 1994 336 sidor
4.06
85 000+ betyg
The 22 Immutable Laws of Marketing
av Al Ries • 1993
Better products don't win. Better perceptions do, and the rules for shaping them are knowable.
4.05
22 000+
The 22 Immutable Laws of Marketing Sammanfattning
The 22 Immutable Laws of Marketing
Better products don't win. Better perceptions do, and the rules for shaping them are knowable.
av Al Ries 1993 123 sidor
4.05
22 000+ betyg
The 1-Page Marketing Plan
av Allan Dib • 2016
Nine steps on a single page to acquire customers and grow revenue through direct response marketing.
4.32
10 000+
The 1-Page Marketing Plan Sammanfattning
The 1-Page Marketing Plan
Nine steps on a single page to acquire customers and grow revenue through direct response marketing.
av Allan Dib 2016 224 sidor
4.32
10 000+ betyg
The Adweek Copywriting Handbook
av Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
1 000+
The Adweek Copywriting Handbook Sammanfattning
The Adweek Copywriting Handbook
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
av Joseph Sugarman 2006 368 sidor
4.14
1 000+ betyg
Swipe to Unlock
av Parth Detroja • 2017
Why Google and Facebook give everything away free, and how you can repurpose their strategies.
4.22
3 000+
Swipe to Unlock Sammanfattning
Swipe to Unlock
Why Google and Facebook give everything away free, and how you can repurpose their strategies.
av Parth Detroja 2017 323 sidor
4.22
3 000+ betyg
Data-Driven Marketing
av Mark Jeffery • 2010
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
3.90
500+
Data-Driven Marketing Sammanfattning
Data-Driven Marketing
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
av Mark Jeffery 2010 320 sidor
3.90
500+ betyg
The Ultimate Sales Machine
av Chet Holmes • 2007
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
3.97
9 000+
The Ultimate Sales Machine Sammanfattning
The Ultimate Sales Machine
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
av Chet Holmes 2007 272 sidor
3.97
9 000+ betyg
Building Strong Brands
av David A. Aaker • 1995
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
3.99
500+
Building Strong Brands Sammanfattning
Building Strong Brands
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
av David A. Aaker 1995 400 sidor
3.99
500+ betyg
Managing The Professional Service Firm
av David H. Maister • 1993
Your firm's profits hide in three ratios. Most partners track only billable hours.
4.16
1 000+
Managing The Professional Service Firm Sammanfattning
Managing The Professional Service Firm
Your firm's profits hide in three ratios. Most partners track only billable hours.
av David H. Maister 1993 483 sidor
4.16
1 000+ betyg
Emotionell intelligens 2.0
av Travis Bradberry • 2009
Four trainable skills determine 58% of your job performance. An IQ test measures none of them.
3.85
85 000+
Emotionell intelligens 2.0 Sammanfattning
Emotionell intelligens 2.0
Four trainable skills determine 58% of your job performance. An IQ test measures none of them.
av Travis Bradberry 2009 255 sidor
3.85
85 000+ betyg
24 Assets
av Daniel Priestley • 2017
Hard work is a trap without assets. A framework for building a digital business that scales.
4.17
500+
24 Assets Sammanfattning
24 Assets
Hard work is a trap without assets. A framework for building a digital business that scales.
av Daniel Priestley 2017 210 sidor
4.17
500+ betyg
The Ultimate Sales Letter
av Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
1 000+
The Ultimate Sales Letter Sammanfattning
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
av Dan S. Kennedy 1994 240 sidor
4.17
1 000+ betyg
Conscious Capitalism
av Rajendra Sisodia • 2012
Purpose-driven firms beat the market tenfold by serving all stakeholders, not just shareholders.
3.78
4 000+
Conscious Capitalism Sammanfattning
Conscious Capitalism
Purpose-driven firms beat the market tenfold by serving all stakeholders, not just shareholders.
av Rajendra Sisodia 2012 344 sidor
3.78
4 000+ betyg
Predictable Revenue
av Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5 000+
Predictable Revenue Sammanfattning
Predictable Revenue
One email system, four sales roles, and the math that makes revenue predictable.
av Aaron Ross 2011 213 sidor
3.97
5 000+ betyg
The Art of the Start
av Guy Kawasaki • 2004
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
3.90
29 000+
The Art of the Start Sammanfattning
The Art of the Start
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
av Guy Kawasaki 2004 226 sidor
3.90
29 000+ betyg
The Leadership Pipeline
av Ram Charan • 2000
The leadership transitions most people botch, and what each level actually requires from you.
3.92
2 000+
The Leadership Pipeline Sammanfattning
The Leadership Pipeline
The leadership transitions most people botch, and what each level actually requires from you.
av Ram Charan 2000 248 sidor
3.92
2 000+ betyg
They Ask, You Answer
av Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
1 000+
They Ask, You Answer Sammanfattning
They Ask, You Answer
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
av Marcus Sheridan 2019 352 sidor
4.22
1 000+ betyg
Harvard Business Review Manager's Handbook
av Harvard Business Review • 2016
How to lead when you can no longer just do: the HBR manual for first-time managers.
4.11
500+
Harvard Business Review Manager's Handbook Sammanfattning
Harvard Business Review Manager's Handbook
How to lead when you can no longer just do: the HBR manual for first-time managers.
av Harvard Business Review 2016 353 sidor
4.11
500+ betyg
The Four Steps to the Epiphany
av Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
16 000+
The Four Steps to the Epiphany Sammanfattning
The Four Steps to the Epiphany
Build it and they will come is a lie. The startup playbook: learn, then build.
av Steve Blank 2003 370 sidor
3.96
16 000+ betyg
Leading Change
av John P. Kotter • 1988
Change fails when leaders skip urgency. A practical sequence for making transformation permanent.
4.03
23 000+
Leading Change Sammanfattning
Leading Change
Change fails when leaders skip urgency. A practical sequence for making transformation permanent.
av John P. Kotter 1988 208 sidor
4.03
23 000+ betyg
Brand Sense
av Martin Lindstrom • 2005
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
3.88
500+
Brand Sense Sammanfattning
Brand Sense
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
av Martin Lindstrom 2005 256 sidor
3.88
500+ betyg
Business Model Generation
av Alexander Osterwalder • 2010
A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.
4.21
59 000+
Business Model Generation Sammanfattning
Business Model Generation
A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.
av Alexander Osterwalder 2010 288 sidor
4.21
59 000+ betyg
The Business Case for AI
av Kavita Ganesan • 2022
The AI project graveyard is full. How to frame, build, and measure ones that pay off.
3.92
262
The Business Case for AI Sammanfattning
The Business Case for AI
The AI project graveyard is full. How to frame, build, and measure ones that pay off.
av Kavita Ganesan 2022 316 sidor
3.92
262 betyg
The McKinsey Way
av Ethan M. Rasiel • 1999
Think like a McKinsey consultant: structure the problem, find the 20 percent, and sell the fix.
3.61
6 000+
The McKinsey Way Sammanfattning
The McKinsey Way
Think like a McKinsey consultant: structure the problem, find the 20 percent, and sell the fix.
av Ethan M. Rasiel 1999 187 sidor
3.61
6 000+ betyg
Small Giants
av Bo Burlingham • 2005
Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.
3.85
5 000+
Small Giants Sammanfattning
Small Giants
Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.
av Bo Burlingham 2005 264 sidor
3.85
5 000+ betyg
Lean Marketing
av Allan Dib • 2024
Stop chasing leads: a lean system for building marketing assets that compound on repeat.
4.31
427
Lean Marketing Sammanfattning
Lean Marketing
Stop chasing leads: a lean system for building marketing assets that compound on repeat.
av Allan Dib 2024 236 sidor
4.31
427 betyg
How to Grow Your Small Business
av Donald Miller • 2023
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
4.33
1 000+
How to Grow Your Small Business Sammanfattning
How to Grow Your Small Business
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
av Donald Miller 2023 271 sidor
4.33
1 000+ betyg
Zag
av Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
3 000+
Zag Sammanfattning
Zag
Why different beats better, and the method for making your brand the one they remember.
av Marty Neumeier 2006 192 sidor
3.99
3 000+ betyg
Strategens sinne
av Kenichi Ohmae • 1982
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
4.01
500+
Strategens sinne Sammanfattning
Strategens sinne
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
av Kenichi Ohmae 1982 304 sidor
4.01
500+ betyg
Flawless Consulting
av Peter Block • 1987
Your expertise means nothing when ignored. The process skills that earn commitment, not compliance.
3.87
3 000+
Flawless Consulting Sammanfattning
Flawless Consulting
Your expertise means nothing when ignored. The process skills that earn commitment, not compliance.
av Peter Block 1987 323 sidor
3.87
3 000+ betyg
The Business Model Navigator
av Oliver Gassmann • 2013
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
4.10
455
The Business Model Navigator Sammanfattning
The Business Model Navigator
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
av Oliver Gassmann 2013 400 sidor
4.10
455 betyg
The McKinsey Mind
av Ethan M. Rasiel • 2001
Turn any messy business problem into a structured analysis and a one-chart answer.
3.65
2 000+
The McKinsey Mind Sammanfattning
The McKinsey Mind
Turn any messy business problem into a structured analysis and a one-chart answer.
av Ethan M. Rasiel 2001 272 sidor
3.65
2 000+ betyg
Play Bigger
av Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2 000+
Play Bigger Sammanfattning
Play Bigger
76% of a market's value goes to whoever defines it. This is the manual.
av Al Ramadan 2016 272 sidor
3.86
2 000+ betyg
New Sales. Simplified.
av Mike Weinberg • 2012
New business is not complicated: a focused list, a customer story, and disciplined phone time.
4.31
2 000+
New Sales. Simplified. Sammanfattning
New Sales. Simplified.
New business is not complicated: a focused list, a customer story, and disciplined phone time.
av Mike Weinberg 2012 240 sidor
4.31
2 000+ betyg
The Heart of Change
av John P. Kotter • 2002
Why a pile of 424 gloves did what a thousand memos couldn't.
3.97
3 000+
The Heart of Change Sammanfattning
The Heart of Change
Why a pile of 424 gloves did what a thousand memos couldn't.
av John P. Kotter 2002 224 sidor
3.97
3 000+ betyg
Competitive Advantage
av Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
4 000+
Competitive Advantage Sammanfattning
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
av Michael E. Porter 1985 592 sidor
4.18
4 000+ betyg
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