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Marketing 5.0
by Philip Kotler • 2021
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
4.00
1k+
Marketing 5.0 Summary
Marketing 5.0
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
by Philip Kotler 2021
4.00
1k+ ratings
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
One Million Followers Summary
One Million Followers
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
Ultimate Guide to Facebook Advertising
by Perry Marshall • 2011
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
4.04
394
Ultimate Guide to Facebook Advertising Summary
Ultimate Guide to Facebook Advertising
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
by Perry Marshall 2011
4.04
394 ratings
Ultimate Guide to Google AdWords
by Perry Marshall • 2016
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
4.07
779
Ultimate Guide to Google AdWords Summary
Ultimate Guide to Google AdWords
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
by Perry Marshall 2016
4.07
779 ratings
Marketing Artificial Intelligence
by Paul Roetzer • 2022
How to separate AI hype from real marketing use cases, and what to automate first.
3.66
132
Marketing Artificial Intelligence Summary
Marketing Artificial Intelligence
How to separate AI hype from real marketing use cases, and what to automate first.
by Paul Roetzer 2022
3.66
132 ratings
Digital Marketing Strategy
by Simon Kingsnorth • 2019
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
3.79
289
Digital Marketing Strategy Summary
Digital Marketing Strategy
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
by Simon Kingsnorth 2019
3.79
289 ratings
Growth Hacker Marketing
by Ryan Holiday • 2013
Marketing is no longer a department. It is a product feature, and it runs on data.
3.77
11k+
Growth Hacker Marketing Summary
Growth Hacker Marketing
Marketing is no longer a department. It is a product feature, and it runs on data.
by Ryan Holiday 2013
3.77
11k+ ratings
Digital Marketing For Dummies (For Dummies
by Ryan Deiss • 2016
The framework that wires content, search, social, email, and ads into a single customer journey.
4.02
346
Digital Marketing For Dummies (For Dummies Summary
Digital Marketing For Dummies (For Dummies
The framework that wires content, search, social, email, and ads into a single customer journey.
by Ryan Deiss 2016
4.02
346 ratings
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
Marketing Insights from A to Z Summary
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
Ecommerce Evolved
by Tanner Larsson • 2016
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
4.42
401
Ecommerce Evolved Summary
Ecommerce Evolved
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
by Tanner Larsson 2016
4.42
401 ratings
Lean AI
by Lomit Patel • 2020
AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.
3.64
36
Lean AI Summary
Lean AI
AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.
by Lomit Patel 2020
3.64
36 ratings
The Marketing Agency Blueprint
by Paul Roetzer • 2011
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
3.86
262
The Marketing Agency Blueprint Summary
The Marketing Agency Blueprint
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
by Paul Roetzer 2011
3.86
262 ratings
Pricing Strategies
by Craig Martelle • 2019
What if charging more sells more? A pricing playbook for authors who want readers and revenue.
4.38
121
Pricing Strategies Summary
Pricing Strategies
What if charging more sells more? A pricing playbook for authors who want readers and revenue.
by Craig Martelle 2019
4.38
121 ratings
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
Killer Facebook Ads Summary
Killer Facebook Ads
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
Digital Marketing in an AI World Summary
Digital Marketing in an AI World
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
Digital Marketing
by Dave Chaffey • 2012
Five core digital building blocks and the strategy playbook for turning them into measurable growth.
4.17
84
Digital Marketing Summary
Digital Marketing
Five core digital building blocks and the strategy playbook for turning them into measurable growth.
by Dave Chaffey 2012
4.17
84 ratings
Data Mining Techniques
by Michael J.A. Berry • 1997
How to pull business answers from transaction data using six core data mining techniques.
4.06
233
Data Mining Techniques Summary
Data Mining Techniques
How to pull business answers from transaction data using six core data mining techniques.
by Michael J.A. Berry 1997
4.06
233 ratings
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
Social Media ROI Summary
Social Media ROI
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
Digital Marketing 2023
by Brandon Wayne Raybon Sr. • 2022
Digital marketing shifts fast: the trends and tools you need to dominate right now.
1.00
1
Digital Marketing 2023 Summary
Digital Marketing 2023
Digital marketing shifts fast: the trends and tools you need to dominate right now.
by Brandon Wayne Raybon Sr. 2022
1.00
1 ratings
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
Frenemies Summary
Frenemies
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
Marketing in the Age of Google Summary
Marketing in the Age of Google
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
Sexy Little Numbers Summary
Sexy Little Numbers
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
Disruptive Marketing
by Geoffrey Colon • 2016
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
3.49
110
Disruptive Marketing Summary
Disruptive Marketing
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
by Geoffrey Colon 2016
3.49
110 ratings
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
The New Rules of Sales and Service
by David Meerman Scott • 2014
Buyers now control the process. The playbook for winning with speed, stories, and service.
3.87
143
The New Rules of Sales and Service Summary
The New Rules of Sales and Service
Buyers now control the process. The playbook for winning with speed, stories, and service.
by David Meerman Scott 2014
3.87
143 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
Ultimate Guide to Amazon Advertising
by Timothy Seward • 2019
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
4.44
16
Ultimate Guide to Amazon Advertising Summary
Ultimate Guide to Amazon Advertising
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
by Timothy Seward 2019
4.44
16 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy
by Robert Peters • 2014
Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.
3.45
67
Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy Summary
Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy
Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.
by Robert Peters 2014
3.45
67 ratings
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