🦠 Viral Marketing

Studies of how ideas, products, and content spread explosively through networks and culture. These books decode the mechanics of contagion—what makes something shareable and why.

Contagious

by Jonah Berger • 2013

The science of why people share: research-backed levers for making your ideas spread.

3.98

33k+

🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion 👥 Social Influence

Contagious

The science of why people share: research-backed levers for making your ideas spread.

by Jonah Berger 2013

3.98

33k+ ratings

🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion 👥 Social Influence

Growth Hacker Marketing

by Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11k+

📈 Startup Marketing 🚀 Product-Led Growth 📊 Data-Driven Marketing 🔄 Lean Methodology 🎯 User Acquisition

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

by Ryan Holiday 2013

3.77

11k+ ratings

📈 Startup Marketing 🚀 Product-Led Growth 📊 Data-Driven Marketing 🔄 Lean Methodology 🎯 User Acquisition

Unleashing the Idea Virus

by Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

6k+

💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption 🥇 First Mover Advantage

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

by Seth Godin 2000

3.93

6k+ ratings

💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption 🥇 First Mover Advantage

Talk Triggers

by Jay Baer • 2018

Most word of mouth is accidental. The formula for engineering it on purpose.

4.02

434

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience 📊 Marketing Strategy 🧲 Customer Acquisition

Talk Triggers

Most word of mouth is accidental. The formula for engineering it on purpose.

by Jay Baer 2018

4.02

434 ratings

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience 📊 Marketing Strategy 🧲 Customer Acquisition

How Ideas Spread

by Jonah Berger • 2014

We share things to signal who we are. That single insight unlocks why ideas spread.

3.70

378

🛒 Consumer Psychology 🗣️ Word Of Mouth 💰 Behavioral Economics 🌐 Social Networks 🧬 Memetics

How Ideas Spread

We share things to signal who we are. That single insight unlocks why ideas spread.

by Jonah Berger 2014

3.70

378 ratings

🛒 Consumer Psychology 🗣️ Word Of Mouth 💰 Behavioral Economics 🌐 Social Networks 🧬 Memetics

United Breaks Guitars

by Dave Carroll • 2012

United broke his Taylor guitar. He didn't sue. He wrote a song that eleven million people watched.

3.58

140

📞 Customer Service 🛡️ Consumer Advocacy 💡 Creative Problem Solving 🏢 Corporate Accountability 🐕 Underdog Stories

United Breaks Guitars

United broke his Taylor guitar. He didn't sue. He wrote a song that eleven million people watched.

by Dave Carroll 2012

3.58

140 ratings

📞 Customer Service 🛡️ Consumer Advocacy 💡 Creative Problem Solving 🏢 Corporate Accountability 🐕 Underdog Stories

Fast, Cheap and Viral

by Aashish Chopra • 2019

Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.

4.17

271

🥷 Guerrilla Marketing 📝 Content Marketing 📱 Social Media Strategy 👥 Community Marketing 🚀 Growth Hacking

Fast, Cheap and Viral

Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.

by Aashish Chopra 2019

4.17

271 ratings

🥷 Guerrilla Marketing 📝 Content Marketing 📱 Social Media Strategy 👥 Community Marketing 🚀 Growth Hacking

Attention! This Book Will Make You Money

by Jim F. Kukral • 2010

How to get attention without ads, build a cult following, and convert it into cash.

3.63

119

📈 Online Marketing 👤 Personal Branding 💥 Guerrilla Marketing 🎥 Video Marketing 📱 Social Media Strategy

Attention! This Book Will Make You Money

How to get attention without ads, build a cult following, and convert it into cash.

by Jim F. Kukral 2010

3.63

119 ratings

📈 Online Marketing 👤 Personal Branding 💥 Guerrilla Marketing 🎥 Video Marketing 📱 Social Media Strategy

From Poop To Gold

by Chris Jones • 2018

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

3.85

156

🎨 Creative Culture 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit 💰 Profit Sharing

From Poop To Gold

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

by Chris Jones 2018

3.85

156 ratings

🎨 Creative Culture 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit 💰 Profit Sharing

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🧩 Crowdsourcing

33 Million People in the Room

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🧩 Crowdsourcing

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

by Robert Peters • 2014

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

3.45

🚀 Growth Hacking 📗 Startup Playbooks 📊 Data-Driven Marketing 🔄 Lean Methodology 🎯 User Acquisition

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

by Robert Peters 2014

3.45

67 ratings

🚀 Growth Hacking 📗 Startup Playbooks 📊 Data-Driven Marketing 🔄 Lean Methodology 🎯 User Acquisition

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