Kinh doanh

Thế giới kinh doanh sôi động trở nên sống động qua những hiểu biết chuyên sâu về lãnh đạo, khởi nghiệp, chiến lược và động lực thị trường. Dù bạn đang khởi động một startup, thăng tiến trên nấc thang doanh nghiệp hay cách mạng hóa một ngành công nghiệp, những cuốn sách này mang đến trí tuệ đã được thử thách từ những nhà tầm nhìn đã làm chủ nghệ thuật thành công.

Kinh doanh Tóm tắt sách

HBR's 10 Must Reads on Change Management

của Harvard Business Publishing • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

3.87

1.000+

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

HBR's 10 Must Reads on Change Management

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

của Harvard Business Publishing 2015 224 trang

3.87

1.000+ đánh giá

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

Biểu tượng nước Mỹ

của Bryce G. Hoffman • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5.000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

Biểu tượng nước Mỹ

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

của Bryce G. Hoffman 2012 432 trang

4.42

5.000+ đánh giá

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

The JOLT Effect

của Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

4.10

500+

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

của Matthew Dixon 2022 254 trang

4.10

500+ đánh giá

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

Brainfluence

của Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1.000+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

của Roger Dooley 2011 304 trang

3.96

1.000+ đánh giá

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Chiến lược đại dương xanh, Phiên bản mở rộng

của W. Chan Kim • 2005

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

4.01

88.000+

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Chiến lược đại dương xanh, Phiên bản mở rộng

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

của W. Chan Kim 2005 287 trang

4.01

88.000+ đánh giá

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Công thức tăng tốc bán hàng

của Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

4.26

2.000+

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

Công thức tăng tốc bán hàng

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

của Mark Roberge 2015 224 trang

4.26

2.000+ đánh giá

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

Permission Marketing

của Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14.000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Permission Marketing

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

của Seth Godin 2014 256 trang

3.91

14.000+ đánh giá

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Key Performance Indicators

của Bernard Marr • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

của Bernard Marr 2011 347 trang

3.91

256 đánh giá

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Competition Demystified

của Bruce C. Greenwald • 2005

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

4.30

1.000+

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

Competition Demystified

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

của Bruce C. Greenwald 2005 416 trang

4.30

1.000+ đánh giá

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

HBR's 10 Must Reads on Strategy

của Michael E. Porter • 2010

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

4.02

3.000+

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

HBR's 10 Must Reads on Strategy

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

của Michael E. Porter 2010 288 trang

4.02

3.000+ đánh giá

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

The Copywriter's Handbook

của Robert W. Bly • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

3.92

5.000+

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The Copywriter's Handbook

Most readers never get past the headline. The rules for making every remaining word sell.

của Robert W. Bly 1985 410 trang

3.92

5.000+ đánh giá

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

Management, Revised Edition

của Peter F. Drucker • 1985

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

4.29

1.000+

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Management, Revised Edition

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

của Peter F. Drucker 1985 609 trang

4.29

1.000+ đánh giá

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Financial Intelligence for Entrepreneurs

của Karen Berman • 2008

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

4.19

2.000+

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Financial Intelligence for Entrepreneurs

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

của Karen Berman 2008 364 trang

4.19

2.000+ đánh giá

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Love is the Killer App

của Tim Sanders • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3.000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

của Tim Sanders 2002

3.85

3.000+ đánh giá

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Founder's Mentality

của Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1.000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

của Chris Zook 2016 224 trang

3.80

1.000+ đánh giá

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Lãnh đạo và Nhà quản lý một phút

của Kenneth H. Blanchard • 1985

Stop looking for the one right way to lead. Match your style to each person's readiness.

3.96

4.000+

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

Lãnh đạo và Nhà quản lý một phút

Stop looking for the one right way to lead. Match your style to each person's readiness.

của Kenneth H. Blanchard 1985 160 trang

3.96

4.000+ đánh giá

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

The New Strategic Selling

của Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

3.90

1.000+

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

của Robert B. Miller 1985 448 trang

3.90

1.000+ đánh giá

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Cracking the Sales Management Code

của Jason Jordan • 2011

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

4.04

500+

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Cracking the Sales Management Code

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

của Jason Jordan 2011 272 trang

4.04

500+ đánh giá

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Influencer

của Brittany Hennessy • 2018

What to charge, what to sign, when to hire an agent: the business manual for influencers.

3.70

2.000+

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Influencer

What to charge, what to sign, when to hire an agent: the business manual for influencers.

của Brittany Hennessy 2018 272 trang

3.70

2.000+ đánh giá

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Venture Deals

của Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17.000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

của Brad Feld 2011 345 trang

4.12

17.000+ đánh giá

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Company of One

của Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6.000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

của Paul Jarvis 2019 240 trang

3.91

6.000+ đánh giá

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

SYSTEMology

của David Jenyns • 2020

Your business runs you. A repeatable method to flip that, starting with your vital processes.

4.21

500+

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

SYSTEMology

Your business runs you. A repeatable method to flip that, starting with your vital processes.

của David Jenyns 2020 219 trang

4.21

500+ đánh giá

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

The Science of Selling

của David Hoffeld • 2016

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

3.99

500+

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Science of Selling

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

của David Hoffeld 2016 288 trang

3.99

500+ đánh giá

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Experience Economy

của James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

2.000+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy

Goods became services. Now services are becoming experiences. The next step: transformations.

của James H. Gilmore 1999 359 trang

3.80

2.000+ đánh giá

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Blue Ocean Shift

của W. Chan Kim • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

1.000+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

Blue Ocean Shift

A field-tested system for growing by creating new demand, not fighting over what already exists.

của W. Chan Kim 2017 336 trang

3.90

1.000+ đánh giá

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

All Marketers Are Liars

của Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16.000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

của Seth Godin 2005 208 trang

3.88

16.000+ đánh giá

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

INKED

của Jeb Blount • 2020

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

4.21

218

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

INKED

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

của Jeb Blount 2020 309 trang

4.21

218 đánh giá

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

Raving Fans

của Ken Blanchard • 1992

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

3.84

10.000+

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Raving Fans

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

của Ken Blanchard 1992 137 trang

3.84

10.000+ đánh giá

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Value Investing

của Bruce C. Greenwald • 2001

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

4.22

5.000+

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

Value Investing

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

của Bruce C. Greenwald 2001 311 trang

4.22

5.000+ đánh giá

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

Bán hàng và Tiếp thị theo nguyên tắc 80/20

của Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

1.000+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Bán hàng và Tiếp thị theo nguyên tắc 80/20

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

của Perry Marshall 2013 230 trang

4.19

1.000+ đánh giá

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Out of the Crisis

của W. Edwards Deming • 1982

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

4.01

4.000+

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Out of the Crisis

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

của W. Edwards Deming 1982 524 trang

4.01

4.000+ đánh giá

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Sales Management. Simplified.

của Mike Weinberg • 2015

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

4.37

1.000+

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

Sales Management. Simplified.

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

của Mike Weinberg 2015 224 trang

4.37

1.000+ đánh giá

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

The Seven Habits Of Highly Effective People And The 8th Habit

của Stephen R. Covey • 2004

Why your personality tricks eventually fail, and the seven character shifts that actually work.

4.21

2.000+

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Seven Habits Of Highly Effective People And The 8th Habit

Why your personality tricks eventually fail, and the seven character shifts that actually work.

của Stephen R. Covey 2004

4.21

2.000+ đánh giá

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Challenger Customer

của Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

500+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

của Brent Adamson 2015 264 trang

3.90

500+ đánh giá

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Content Inc.

của Joe Pulizzi • 2015

Build the audience first. The product comes later: six steps to a content business.

3.96

1.000+

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Content Inc.

Build the audience first. The product comes later: six steps to a content business.

của Joe Pulizzi 2015 352 trang

3.96

1.000+ đánh giá

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Lean Thinking

của James P. Womack • 1996

Most of what your company does creates no value. Five principles for finding and eliminating it.

3.92

5.000+

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Lean Thinking

Most of what your company does creates no value. Five principles for finding and eliminating it.

của James P. Womack 1996 393 trang

3.92

5.000+ đánh giá

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Crush It!

của Gary Vaynerchuk • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

33.000+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Crush It!

Your passion can pay: the social media blueprint for building a business that lasts.

của Gary Vaynerchuk 2001 150 trang

3.87

33.000+ đánh giá

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

The Effortless Experience

của Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1.000+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

của Matthew Dixon 2013 327 trang

3.94

1.000+ đánh giá

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The JOLT Effect

của Matthew Dixon • 2022

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

4.09

500+

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

The JOLT Effect

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

của Matthew Dixon 2022 254 trang

4.09

500+ đánh giá

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

Marketing Made Simple

của Donald Miller • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

2.000+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Marketing Made Simple

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

của Donald Miller 2020 240 trang

4.24

2.000+ đánh giá

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Million Dollar Consulting

của Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

3.90

2.000+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

của Alan Weiss 1992 304 trang

3.90

2.000+ đánh giá

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

The Anatomy of Humbug

của Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

của Paul Feldwick 2015 208 trang

4.21

376 đánh giá

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Toyota Culture

của Jeffrey K. Liker • 2007

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

4.11

337

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Toyota Culture

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

của Jeffrey K. Liker 2007 562 trang

4.11

337 đánh giá

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Guerrilla Marketing

của Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

6.000+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

của Jay Conrad Levinson 1984 385 trang

3.92

6.000+ đánh giá

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

The thank you economy

của Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13.000+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

của Gary Vaynerchuk 2010 256 trang

3.84

13.000+ đánh giá

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Tôi Có Đang Nói Rõ Ràng Không?

của Terry Felber • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Tôi Có Đang Nói Rõ Ràng Không?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

của Terry Felber 2002 160 trang

4.16

488 đánh giá

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Growth Hacker Marketing

của Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11.000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

của Ryan Holiday 2013 56 trang

3.77

11.000+ đánh giá

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket Fuel

của Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

4.07

3.000+

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

của Gino Wickman 2015 208 trang

4.07

3.000+ đánh giá

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Value Proposition Design

của Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7.000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

của Alexander Osterwalder 2013 320 trang

4.21

7.000+ đánh giá

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Thẻ điểm cân bằng

của Robert S. Kaplan • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5.000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Thẻ điểm cân bằng

Four metrics, one rule: run a technical team like a business by developing the people first.

của Robert S. Kaplan 1996 322 trang

3.91

5.000+ đánh giá

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

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