Kinh doanh

Thế giới kinh doanh sôi động trở nên sống động qua những hiểu biết chuyên sâu về lãnh đạo, khởi nghiệp, chiến lược và động lực thị trường. Dù bạn đang khởi động một startup, thăng tiến trên nấc thang doanh nghiệp hay cách mạng hóa một ngành công nghiệp, những cuốn sách này mang đến trí tuệ đã được thử thách từ những nhà tầm nhìn đã làm chủ nghệ thuật thành công.

Kinh doanh Tóm tắt sách

Tiếp thị nội dung đỉnh cao

của Joe Pulizzi • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1.000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Tiếp thị nội dung đỉnh cao

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

của Joe Pulizzi 2013 332 trang

3.96

1.000+ đánh giá

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Organizational Culture and Leadership

của Edgar H. Schein • 1985

What leaders measure, reward, and panic over builds culture far more than what they proclaim.

4.07

2.000+

🏢 Organizational Culture 👥 Group Dynamics 📊 Organizational Behavior 🔄 Organizational Development 🔗 Systems Thinking

Organizational Culture and Leadership

What leaders measure, reward, and panic over builds culture far more than what they proclaim.

của Edgar H. Schein 1985 437 trang

4.07

2.000+ đánh giá

🏢 Organizational Culture 👥 Group Dynamics 📊 Organizational Behavior 🔄 Organizational Development 🔗 Systems Thinking

Ninja Selling

của Larry Kendall • 2017

Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.

4.50

1.000+

🏠 Real Estate Sales 🤝 Consultative Selling 📋 Daily Disciplines 🎭 Personality Types 🔗 Relationship Selling

Ninja Selling

Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.

của Larry Kendall 2017 344 trang

4.50

1.000+ đánh giá

🏠 Real Estate Sales 🤝 Consultative Selling 📋 Daily Disciplines 🎭 Personality Types 🔗 Relationship Selling

Sales EQ

của Jeb Blount • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1.000+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Sales EQ

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

của Jeb Blount 2017 320 trang

4.28

1.000+ đánh giá

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

The Luxury Strategy

của Jean-Noël Kapferer • 2008

High prices increase desire, scarcity beats availability, and the customer is never king.

4.24

500+

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

The Luxury Strategy

High prices increase desire, scarcity beats availability, and the customer is never king.

của Jean-Noël Kapferer 2008 384 trang

4.24

500+ đánh giá

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

This Is Marketing

của Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17.000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

của Seth Godin 2018 288 trang

3.92

17.000+ đánh giá

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Why We Buy

của Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

13.000+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Why We Buy

The hidden choreography of shoppers, decoded from thousands of hours of store video.

của Paco Underhill 1999 256 trang

3.88

13.000+ đánh giá

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Chọn Kẻ Thù Một Cách Khôn Ngoan

của Patrick Bet-David • 2023

Most plans ignore the one factor that drives everything: the enemy you choose.

4.30

1.000+

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

Chọn Kẻ Thù Một Cách Khôn Ngoan

Most plans ignore the one factor that drives everything: the enemy you choose.

của Patrick Bet-David 2023 304 trang

4.30

1.000+ đánh giá

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

How Brands Become Icons

của Douglas B. Holt • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

How Brands Become Icons

Brands become icons by telling myths that resolve cultural tensions.

của Douglas B. Holt 2004 288 trang

3.84

392 đánh giá

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

The Founder's Dilemmas

của Noam Wasserman • 2011

Not the market. Not the product. The data points to founder decisions as the real startup killer.

4.02

5.000+

🚀 Early Stage Startups 👥 Founding Teams 💰 Equity Structure 🧑‍💼 Startup Hiring 💼 Investor Dynamics

The Founder's Dilemmas

Not the market. Not the product. The data points to founder decisions as the real startup killer.

của Noam Wasserman 2011 480 trang

4.02

5.000+ đánh giá

🚀 Early Stage Startups 👥 Founding Teams 💰 Equity Structure 🧑‍💼 Startup Hiring 💼 Investor Dynamics

Fall in Love with the Problem, Not the Solution

của Uri Levine • 2023

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

4.36

1.000+

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration 🔍 User Research 💰 Fundraising

Fall in Love with the Problem, Not the Solution

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

của Uri Levine 2023 304 trang

4.36

1.000+ đánh giá

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration 🔍 User Research 💰 Fundraising

Humanocracy

của Gary Hamel • 2020

Bureaucracy costs trillions and kills autonomy. The fix: companies run on ownership, not authority.

4.01

1.000+

🧹 Bureaucracy Critique 🔄 Self-Management 🌐 Decentralized Orgs 🚀 Intrapreneurship 🧪 Business Experimentation

Humanocracy

Bureaucracy costs trillions and kills autonomy. The fix: companies run on ownership, not authority.

của Gary Hamel 2020 368 trang

4.01

1.000+ đánh giá

🧹 Bureaucracy Critique 🔄 Self-Management 🌐 Decentralized Orgs 🚀 Intrapreneurship 🧪 Business Experimentation

Biên độ an toàn

của Seth A. Klarman • 1991

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

4.33

7.000+

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

Biên độ an toàn

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

của Seth A. Klarman 1991 248 trang

4.33

7.000+ đánh giá

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

Objections

của Jeb Blount • 2018

The predictable psychology behind every 'no' and a step-by-step system for reversing it.

4.21

1.000+

🛑 Objection Handling 📞 Sales Prospecting 🤝 Closing Skills 🧠 Sales Psychology 📈 Behavioral Economics

Objections

The predictable psychology behind every 'no' and a step-by-step system for reversing it.

của Jeb Blount 2018 240 trang

4.21

1.000+ đánh giá

🛑 Objection Handling 📞 Sales Prospecting 🤝 Closing Skills 🧠 Sales Psychology 📈 Behavioral Economics

Built to Last

của Jim Collins • 1994

Great companies aren't built on ideas or charisma. They're built on specific, repeatable habits.

4.06

85.000+

🏗️ Company Building 🏛️ Organizational Culture 🎯 Mission-Driven Companies 🔬 Corporate Experimentation 👔 Leadership Succession

Built to Last

Great companies aren't built on ideas or charisma. They're built on specific, repeatable habits.

của Jim Collins 1994 336 trang

4.06

85.000+ đánh giá

🏗️ Company Building 🏛️ Organizational Culture 🎯 Mission-Driven Companies 🔬 Corporate Experimentation 👔 Leadership Succession

22 Quy luật bất biến trong Marketing

của Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22.000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation 🔍 Brand Focus 📚 Classic Marketing

22 Quy luật bất biến trong Marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

của Al Ries 1993 123 trang

4.05

22.000+ đánh giá

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation 🔍 Brand Focus 📚 Classic Marketing

Kế hoạch Marketing trên một trang giấy

của Allan Dib • 2016

Nine steps on a single page to acquire customers and grow revenue through direct response marketing.

4.32

10.000+

🏢 Small Business Marketing 📈 Direct Response Marketing 🧲 Lead Generation 🕳️ Sales Funnels 🔁 Customer Retention

Kế hoạch Marketing trên một trang giấy

Nine steps on a single page to acquire customers and grow revenue through direct response marketing.

của Allan Dib 2016 224 trang

4.32

10.000+ đánh giá

🏢 Small Business Marketing 📈 Direct Response Marketing 🧲 Lead Generation 🕳️ Sales Funnels 🔁 Customer Retention

The Adweek Copywriting Handbook

của Joseph Sugarman • 2006

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

4.14

1.000+

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

The Adweek Copywriting Handbook

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

của Joseph Sugarman 2006 368 trang

4.14

1.000+ đánh giá

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

Swipe to Unlock

của Parth Detroja • 2017

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

4.22

3.000+

🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

Swipe to Unlock

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

của Parth Detroja 2017 323 trang

4.22

3.000+ đánh giá

🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

Marketing dựa trên dữ liệu

của Mark Jeffery • 2010

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

3.90

500+

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

Marketing dựa trên dữ liệu

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

của Mark Jeffery 2010 320 trang

3.90

500+ đánh giá

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

Building Strong Brands

của David A. Aaker • 1995

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

3.99

500+

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Building Strong Brands

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

của David A. Aaker 1995 400 trang

3.99

500+ đánh giá

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Managing The Professional Service Firm

của David H. Maister • 1993

Your firm's profits hide in three ratios. Most partners track only billable hours.

4.16

1.000+

🏢 Professional Services 🤝 Partnership Models 💰 Firm Profitability 👥 Human Capital Strategy 🎯 Client Service

Managing The Professional Service Firm

Your firm's profits hide in three ratios. Most partners track only billable hours.

của David H. Maister 1993 483 trang

4.16

1.000+ đánh giá

🏢 Professional Services 🤝 Partnership Models 💰 Firm Profitability 👥 Human Capital Strategy 🎯 Client Service

The Ultimate Sales Machine

của Chet Holmes • 2007

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

3.97

9.000+

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills 🎯 Hiring Superstars ⏳ Time Management

The Ultimate Sales Machine

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

của Chet Holmes 2007 272 trang

3.97

9.000+ đánh giá

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills 🎯 Hiring Superstars ⏳ Time Management

Emotional Intelligence 2.0

của Travis Bradberry • 2009

Four trainable skills determine 58% of your job performance. An IQ test measures none of them.

3.85

85.000+

🧠 Emotional Intelligence 🏢 Workplace Psychology 🎛️ Emotional Regulation 🪞 Self-Awareness 💛 Empathy

Emotional Intelligence 2.0

Four trainable skills determine 58% of your job performance. An IQ test measures none of them.

của Travis Bradberry 2009 255 trang

3.85

85.000+ đánh giá

🧠 Emotional Intelligence 🏢 Workplace Psychology 🎛️ Emotional Regulation 🪞 Self-Awareness 💛 Empathy

24 Assets

của Daniel Priestley • 2017

Hard work is a trap without assets. A framework for building a digital business that scales.

4.17

500+

🖥️ Digital Assets ⚙️ Scalable Systems 🧱 Business Frameworks 📦 Product Ecosystems 📈 Small Business Growth

24 Assets

Hard work is a trap without assets. A framework for building a digital business that scales.

của Daniel Priestley 2017 210 trang

4.17

500+ đánh giá

🖥️ Digital Assets ⚙️ Scalable Systems 🧱 Business Frameworks 📦 Product Ecosystems 📈 Small Business Growth

The Ultimate Sales Letter

của Dan S. Kennedy • 1994

How to write a sales letter that survives the wastebasket: structural rules that close the order.

4.17

1.000+

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques 📋 Copywriting Formulas 🛡️ Objection Handling

The Ultimate Sales Letter

How to write a sales letter that survives the wastebasket: structural rules that close the order.

của Dan S. Kennedy 1994 240 trang

4.17

1.000+ đánh giá

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques 📋 Copywriting Formulas 🛡️ Objection Handling

Conscious Capitalism

của Rajendra Sisodia • 2012

Purpose-driven firms beat the market tenfold by serving all stakeholders, not just shareholders.

3.78

4.000+

🎯 Purpose-Driven Business 🤝 Stakeholder Capitalism 🛡️ Servant Leadership 🔄 Systems Thinking 💼 Employee Engagement

Conscious Capitalism

Purpose-driven firms beat the market tenfold by serving all stakeholders, not just shareholders.

của Rajendra Sisodia 2012 344 trang

3.78

4.000+ đánh giá

🎯 Purpose-Driven Business 🤝 Stakeholder Capitalism 🛡️ Servant Leadership 🔄 Systems Thinking 💼 Employee Engagement

Predictable Revenue

của Aaron Ross • 2011

One email system, four sales roles, and the math that makes revenue predictable.

3.97

5.000+

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting ☁️ Saas Sales ⚙️ Sales Operations

Predictable Revenue

One email system, four sales roles, and the math that makes revenue predictable.

của Aaron Ross 2011 213 trang

3.97

5.000+ đánh giá

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting ☁️ Saas Sales ⚙️ Sales Operations

Nghệ Thuật Khởi Nghiệp

của Guy Kawasaki • 2004

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

3.90

29.000+

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching 📢 Brand Evangelism 👥 Recruiting Strategy

Nghệ Thuật Khởi Nghiệp

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

của Guy Kawasaki 2004 226 trang

3.90

29.000+ đánh giá

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching 📢 Brand Evangelism 👥 Recruiting Strategy

The Leadership Pipeline

của Ram Charan • 2000

The leadership transitions most people botch, and what each level actually requires from you.

3.92

2.000+

📈 Leadership Development 🔄 Succession Planning ↔️ Leadership Transitions 🆕 New Managers 🧑‍🤝‍🧑 Talent Management

The Leadership Pipeline

The leadership transitions most people botch, and what each level actually requires from you.

của Ram Charan 2000 248 trang

3.92

2.000+ đánh giá

📈 Leadership Development 🔄 Succession Planning ↔️ Leadership Transitions 🆕 New Managers 🧑‍🤝‍🧑 Talent Management

They Ask, You Answer

của Marcus Sheridan • 2019

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

4.22

1.000+

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

They Ask, You Answer

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

của Marcus Sheridan 2019 352 trang

4.22

1.000+ đánh giá

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

Bốn bước chinh phục đỉnh cao

của Steve Blank • 2003

Build it and they will come is a lie. The startup playbook: learn, then build.

3.96

16.000+

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research 💼 Business Models 🎯 Market Segmentation

Bốn bước chinh phục đỉnh cao

Build it and they will come is a lie. The startup playbook: learn, then build.

của Steve Blank 2003 370 trang

3.96

16.000+ đánh giá

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research 💼 Business Models 🎯 Market Segmentation

Harvard Business Review Manager's Handbook

của Harvard Business Review • 2016

How to lead when you can no longer just do: the HBR manual for first-time managers.

4.11

500+

🚀 New Managers 👥 People Management 🧠 Emotional Intelligence 📈 Financial Literacy 🎯 Strategic Alignment

Harvard Business Review Manager's Handbook

How to lead when you can no longer just do: the HBR manual for first-time managers.

của Harvard Business Review 2016 353 trang

4.11

500+ đánh giá

🚀 New Managers 👥 People Management 🧠 Emotional Intelligence 📈 Financial Literacy 🎯 Strategic Alignment

Leading Change

của John P. Kotter • 1988

Change fails when leaders skip urgency. A practical sequence for making transformation permanent.

4.03

23.000+

🏢 Organizational Change 👔 Executive Leadership 🚧 Change Resistance 🤝 Stakeholder Buy-In 🌱 Culture Change

Leading Change

Change fails when leaders skip urgency. A practical sequence for making transformation permanent.

của John P. Kotter 1988 208 trang

4.03

23.000+ đánh giá

🏢 Organizational Change 👔 Executive Leadership 🚧 Change Resistance 🤝 Stakeholder Buy-In 🌱 Culture Change

Brand Sense

của Martin Lindstrom • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

500+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Brand Sense

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

của Martin Lindstrom 2005 256 trang

3.88

500+ đánh giá

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Tạo lập mô hình kinh doanh

của Alexander Osterwalder • 2010

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

4.21

59.000+

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking 🗺️ Strategy Tools 🔍 Customer Discovery

Tạo lập mô hình kinh doanh

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

của Alexander Osterwalder 2010 288 trang

4.21

59.000+ đánh giá

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking 🗺️ Strategy Tools 🔍 Customer Discovery

The Business Case for AI

của Kavita Ganesan • 2022

The AI project graveyard is full. How to frame, build, and measure ones that pay off.

3.92

262

🤖 Ai For Business 🧠 Ai Strategy ⚙️ Ai Readiness 📚 Ai Literacy 💡 Pragmatic Ai

The Business Case for AI

The AI project graveyard is full. How to frame, build, and measure ones that pay off.

của Kavita Ganesan 2022 316 trang

3.92

262 đánh giá

🤖 Ai For Business 🧠 Ai Strategy ⚙️ Ai Readiness 📚 Ai Literacy 💡 Pragmatic Ai

The McKinsey Way

của Ethan M. Rasiel • 1999

Think like a McKinsey consultant: structure the problem, find the 20 percent, and sell the fix.

3.61

6.000+

🏢 Management Consulting 🧩 Structured Problem Solving 📊 Data-Driven Decisions ⚖️ 80/20 Principle 📈 Presentation Design

The McKinsey Way

Think like a McKinsey consultant: structure the problem, find the 20 percent, and sell the fix.

của Ethan M. Rasiel 1999 187 trang

3.61

6.000+ đánh giá

🏢 Management Consulting 🧩 Structured Problem Solving 📊 Data-Driven Decisions ⚖️ 80/20 Principle 📈 Presentation Design

Lean Marketing

của Allan Dib • 2024

Stop chasing leads: a lean system for building marketing assets that compound on repeat.

4.31

427

🔄 Lean Methodology 🏪 Small Business Marketing 🎯 Lead Generation ✍️ Copywriting 📱 Content Marketing

Lean Marketing

Stop chasing leads: a lean system for building marketing assets that compound on repeat.

của Allan Dib 2024 236 trang

4.31

427 đánh giá

🔄 Lean Methodology 🏪 Small Business Marketing 🎯 Lead Generation ✍️ Copywriting 📱 Content Marketing

Những gã khổng lồ bé nhỏ

của Bo Burlingham • 2005

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

3.85

5.000+

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

Những gã khổng lồ bé nhỏ

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

của Bo Burlingham 2005 264 trang

3.85

5.000+ đánh giá

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

Zag

của Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

3.000+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Zag

Why different beats better, and the method for making your brand the one they remember.

của Marty Neumeier 2006 192 trang

3.99

3.000+ đánh giá

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

The Mind of the Strategist

của Kenichi Ohmae • 1982

The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.

4.01

500+

🧠 Strategic Thinking 🏆 Competitive Strategy 🇯🇵 Japanese Business 🏢 Corporate Strategy 📈 Business Analysis

The Mind of the Strategist

The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.

của Kenichi Ohmae 1982 304 trang

4.01

500+ đánh giá

🧠 Strategic Thinking 🏆 Competitive Strategy 🇯🇵 Japanese Business 🏢 Corporate Strategy 📈 Business Analysis

How to Grow Your Small Business

của Donald Miller • 2023

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

4.33

1.000+

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management 📢 Brand Messaging 🤝 Sales Frameworks

How to Grow Your Small Business

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

của Donald Miller 2023 271 trang

4.33

1.000+ đánh giá

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management 📢 Brand Messaging 🤝 Sales Frameworks

Flawless Consulting

của Peter Block • 1987

Your expertise means nothing when ignored. The process skills that earn commitment, not compliance.

3.87

3.000+

📋 Consulting Practice 🤝 Client Relationships 🛡️ Resistance Management 🔄 Whole Systems Thinking 🧭 Process Consultation

Flawless Consulting

Your expertise means nothing when ignored. The process skills that earn commitment, not compliance.

của Peter Block 1987 323 trang

3.87

3.000+ đánh giá

📋 Consulting Practice 🤝 Client Relationships 🛡️ Resistance Management 🔄 Whole Systems Thinking 🧭 Process Consultation

The Business Model Navigator

của Oliver Gassmann • 2013

Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.

4.10

455

🏗️ Business Model Innovation 🏢 Corporate Innovation 🔧 Innovation Frameworks 🧩 Business Patterns 🧪 Business Prototyping

The Business Model Navigator

Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.

của Oliver Gassmann 2013 400 trang

4.10

455 đánh giá

🏗️ Business Model Innovation 🏢 Corporate Innovation 🔧 Innovation Frameworks 🧩 Business Patterns 🧪 Business Prototyping

The McKinsey Mind

của Ethan M. Rasiel • 2001

Turn any messy business problem into a structured analysis and a one-chart answer.

3.65

2.000+

💼 Management Consulting 🏢 Corporate Strategy 🧩 Problem Solving Methods 🗂️ Structured Thinking 📊 Fact-Based Decisions

The McKinsey Mind

Turn any messy business problem into a structured analysis and a one-chart answer.

của Ethan M. Rasiel 2001 272 trang

3.65

2.000+ đánh giá

💼 Management Consulting 🏢 Corporate Strategy 🧩 Problem Solving Methods 🗂️ Structured Thinking 📊 Fact-Based Decisions

Play Bigger

của Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2.000+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Play Bigger

76% of a market's value goes to whoever defines it. This is the manual.

của Al Ramadan 2016 272 trang

3.86

2.000+ đánh giá

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

New Sales. Simplified.

của Mike Weinberg • 2012

New business is not complicated: a focused list, a customer story, and disciplined phone time.

4.31

2.000+

🎯 Sales Prospecting 🏢 B2b Sales 📖 Sales Storytelling 📞 Cold Calling 🔄 Sales Process

New Sales. Simplified.

New business is not complicated: a focused list, a customer story, and disciplined phone time.

của Mike Weinberg 2012 240 trang

4.31

2.000+ đánh giá

🎯 Sales Prospecting 🏢 B2b Sales 📖 Sales Storytelling 📞 Cold Calling 🔄 Sales Process

Trái tim của sự thay đổi

của John P. Kotter • 2002

Why a pile of 424 gloves did what a thousand memos couldn't.

3.97

3.000+

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

Trái tim của sự thay đổi

Why a pile of 424 gloves did what a thousand memos couldn't.

của John P. Kotter 2002 224 trang

3.97

3.000+ đánh giá

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

HBR's 10 Must Reads on Change Management

của Harvard Business Publishing • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

3.87

1.000+

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

HBR's 10 Must Reads on Change Management

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

của Harvard Business Publishing 2015 224 trang

3.87

1.000+ đánh giá

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

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