Kinh doanh

Thế giới kinh doanh sôi động trở nên sống động qua những hiểu biết chuyên sâu về lãnh đạo, khởi nghiệp, chiến lược và động lực thị trường. Dù bạn đang khởi động một startup, thăng tiến trên nấc thang doanh nghiệp hay cách mạng hóa một ngành công nghiệp, những cuốn sách này mang đến trí tuệ đã được thử thách từ những nhà tầm nhìn đã làm chủ nghệ thuật thành công.

Kinh doanh Tóm tắt sách

First, Break All the Rules

của Marcus Buckingham • 1998

Stop fixing weaknesses. Select for inborn talent, define clear outcomes, and get out of the way.

3.94

41.000+

🧑‍💼 People Management 📊 Performance Management 🧩 Talent Optimization 🤝 Employee Engagement 🌱 Talent Development

First, Break All the Rules

Stop fixing weaknesses. Select for inborn talent, define clear outcomes, and get out of the way.

của Marcus Buckingham 1998 271 trang

3.94

41.000+ đánh giá

🧑‍💼 People Management 📊 Performance Management 🧩 Talent Optimization 🤝 Employee Engagement 🌱 Talent Development

HBR Guide to Coaching Employees

của Harvard Business Publishing • 2014

Stop giving advice. The manager's framework for asking questions that fuel real growth.

3.91

382

🎯 Coaching Employees 👔 People Managers 💬 Feedback Delivery 🧠 Emotional Intelligence 🤝 Trust Building

HBR Guide to Coaching Employees

Stop giving advice. The manager's framework for asking questions that fuel real growth.

của Harvard Business Publishing 2014 192 trang

3.91

382 đánh giá

🎯 Coaching Employees 👔 People Managers 💬 Feedback Delivery 🧠 Emotional Intelligence 🤝 Trust Building

The Sweaty Startup

của Nick Huber • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

499

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

The Sweaty Startup

The roadmap for getting rich in the boring businesses your town actually needs.

của Nick Huber 2025 240 trang

4.09

499 đánh giá

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

Clockwork

của Mike Michalowicz • 2018

Delegate everything but one role. Design the rest to run itself. Prove it with a month off.

4.26

1.000+

⚙️ Business Systematization 📋 Delegation Frameworks 🏛️ Emyth Lineage 🏢 Small Business Operations 🕊️ Freedom Entrepreneurs

Clockwork

Delegate everything but one role. Design the rest to run itself. Prove it with a month off.

của Mike Michalowicz 2018 272 trang

4.26

1.000+ đánh giá

⚙️ Business Systematization 📋 Delegation Frameworks 🏛️ Emyth Lineage 🏢 Small Business Operations 🕊️ Freedom Entrepreneurs

The 22 Immutable Laws Of Branding

của Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3.000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

của Al Ries 1998 178 trang

3.88

3.000+ đánh giá

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

HBR's 10 Must Reads on Managing People

của Harvard Business Publishing • 2010

The ten management articles that move you from accidental boss to deliberate leader.

4.00

1.000+

👥 People Management 🤝 Team Leadership ⬆️ Managing Upward 🧠 Implicit Bias 💬 Performance Feedback

HBR's 10 Must Reads on Managing People

The ten management articles that move you from accidental boss to deliberate leader.

của Harvard Business Publishing 2010 240 trang

4.00

1.000+ đánh giá

👥 People Management 🤝 Team Leadership ⬆️ Managing Upward 🧠 Implicit Bias 💬 Performance Feedback

Hey Whipple, Squeeze This

của Luke Sullivan • 1998

Why a simple visual beats a clever headline every time, and how to sell it.

4.21

5.000+

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

Hey Whipple, Squeeze This

Why a simple visual beats a clever headline every time, and how to sell it.

của Luke Sullivan 1998 304 trang

4.21

5.000+ đánh giá

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

The Wolf of Investing

của Jordan Belfort • 2023

A reformed Wolf of Wall Street reveals the one investment strategy Wall Street will never recommend.

4.03

406

📊 Index Investing 💰 Personal Finance 🏦 Wall Street Exposé ⚖️ Asset Allocation ⏳ Long-Term Investing

The Wolf of Investing

A reformed Wolf of Wall Street reveals the one investment strategy Wall Street will never recommend.

của Jordan Belfort 2023 256 trang

4.03

406 đánh giá

📊 Index Investing 💰 Personal Finance 🏦 Wall Street Exposé ⚖️ Asset Allocation ⏳ Long-Term Investing

The Sales Bible

của Jeffrey Gitomer • 1994

How to prospect without dread, ask without scripts, and follow up without being annoying.

3.98

4.000+

📈 Sales Methodology 🤝 Consultative Selling 💼 Relationship Selling 🎯 Sales Prospecting 🚧 Objection Handling

The Sales Bible

How to prospect without dread, ask without scripts, and follow up without being annoying.

của Jeffrey Gitomer 1994 336 trang

3.98

4.000+ đánh giá

📈 Sales Methodology 🤝 Consultative Selling 💼 Relationship Selling 🎯 Sales Prospecting 🚧 Objection Handling

The Ultimate Marketing Plan

của Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

500+

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

The Ultimate Marketing Plan

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

của Dan S. Kennedy 1991 240 trang

4.12

500+ đánh giá

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

How The Mighty Fall

của Jim Collins • 2009

Success plants the seeds of collapse: five stages from arrogance to bankruptcy.

3.99

10.000+

🏚️ Corporate Decline 📊 Business Case Studies 😤 Hubris And Overreach 🔄 Turnarounds 📋 Evidence-Based Management

How The Mighty Fall

Success plants the seeds of collapse: five stages from arrogance to bankruptcy.

của Jim Collins 2009 240 trang

3.99

10.000+ đánh giá

🏚️ Corporate Decline 📊 Business Case Studies 😤 Hubris And Overreach 🔄 Turnarounds 📋 Evidence-Based Management

Accounting Made Simple

của Mike Piper • 2013

The principles that keep a company's books balanced, with no jargon and no wasted pages.

3.94

5.000+

🧾 Financial Accounting 💼 Business Finance 📄 Financial Statements 📒 Double-Entry Bookkeeping 📊 Financial Ratios

Accounting Made Simple

The principles that keep a company's books balanced, with no jargon and no wasted pages.

của Mike Piper 2013 114 trang

3.94

5.000+ đánh giá

🧾 Financial Accounting 💼 Business Finance 📄 Financial Statements 📒 Double-Entry Bookkeeping 📊 Financial Ratios

Traction

của Gabriel Weinberg • 2015

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

3.81

171

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Traction

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

của Gabriel Weinberg 2015 240 trang

3.81

171 đánh giá

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Using Behavioral Science in Marketing

của Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

của Nancy Harhut 2022 288 trang

4.38

177 đánh giá

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

People Buy You

của Jeb Blount • 2010

Features are equal. The sale isn't. The edge is the person across the table.

3.92

500+

🏢 Business Relationships 🧠 Sales Psychology 😊 Likability 🤝 Trust Building 👋 First Impressions

People Buy You

Features are equal. The sale isn't. The edge is the person across the table.

của Jeb Blount 2010 208 trang

3.92

500+ đánh giá

🏢 Business Relationships 🧠 Sales Psychology 😊 Likability 🤝 Trust Building 👋 First Impressions

The Sales Development Playbook

của Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

500+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

của Trish Bertuzzi 2016 264 trang

4.18

500+ đánh giá

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

Pricing Creativity

của Blair Enns

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

4.60

197

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Pricing Creativity

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

của Blair Enns

4.60

197 đánh giá

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Confessions of the Pricing Man

của Hermann Simon • 2015

Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.

4.23

500+

💰 Pricing Strategy 📈 Profit Levers 🧠 Price Psychology 🤔 Behavioral Economics 💎 Value Perception

Confessions of the Pricing Man

Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.

của Hermann Simon 2015 236 trang

4.23

500+ đánh giá

💰 Pricing Strategy 📈 Profit Levers 🧠 Price Psychology 🤔 Behavioral Economics 💎 Value Perception

The Business of Expertise

của David C. Baker • 2017

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

4.31

500+

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

The Business of Expertise

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

của David C. Baker 2017 266 trang

4.31

500+ đánh giá

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

What Would the Rockefellers Do?

của Garrett B. Gunderson • 2018

Turn whole life insurance into your personal bank for tax-free growth and a lasting legacy.

4.06

500+

💰 Generational Wealth 🏦 Infinite Banking 💸 Cash Flow Optimization 🧾 Tax-Efficient Investing 🔄 Contrarian Finance

What Would the Rockefellers Do?

Turn whole life insurance into your personal bank for tax-free growth and a lasting legacy.

của Garrett B. Gunderson 2018 130 trang

4.06

500+ đánh giá

💰 Generational Wealth 🏦 Infinite Banking 💸 Cash Flow Optimization 🧾 Tax-Efficient Investing 🔄 Contrarian Finance

Secrets of Question Based Selling

của Thomas A. Freese • 1999

Stop pitching, start diagnosing: a questioning method that dismantles resistance and doubles sales.

4.11

500+

🏢 B2b Sales 🤝 Consultative Selling 📋 Sales Methodology ❓ Strategic Questioning 🔍 Needs Discovery

Secrets of Question Based Selling

Stop pitching, start diagnosing: a questioning method that dismantles resistance and doubles sales.

của Thomas A. Freese 1999 270 trang

4.11

500+ đánh giá

🏢 B2b Sales 🤝 Consultative Selling 📋 Sales Methodology ❓ Strategic Questioning 🔍 Needs Discovery

From Impossible To Inevitable

của Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1.000+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

của Aaron Ross 2016 320 trang

4.19

1.000+ đánh giá

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

The 100 Best Business Books of All Time

của Jack Covert • 2009

Eleven thousand business books a year. Only these 100 earned their place.

4.05

1.000+

📚 Business Book Summaries 🏛️ Management Classics ⏳ Timeless Business Wisdom 🏢 Leadership Library 🧭 Professional Development

The 100 Best Business Books of All Time

Eleven thousand business books a year. Only these 100 earned their place.

của Jack Covert 2009 335 trang

4.05

1.000+ đánh giá

📚 Business Book Summaries 🏛️ Management Classics ⏳ Timeless Business Wisdom 🏢 Leadership Library 🧭 Professional Development

Buyer Personas

của Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Buyer Personas

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

của Adele Revella 2015 240 trang

3.84

436 đánh giá

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

King of Capital

của David Carey • 2010

How borrowed money turned $400,000 into a $33 billion private equity firm, and nearly destroyed it.

4.04

5.000+

🏢 Private Equity 📈 Leveraged Buyouts 🤝 Deal-Making 🔄 Market Cycles 🔧 Corporate Turnarounds

King of Capital

How borrowed money turned $400,000 into a $33 billion private equity firm, and nearly destroyed it.

của David Carey 2010 400 trang

4.04

5.000+ đánh giá

🏢 Private Equity 📈 Leveraged Buyouts 🤝 Deal-Making 🔄 Market Cycles 🔧 Corporate Turnarounds

Content Design

của Sarah Richards • 2017

Stop writing, start designing: a research-first way to make content that users actually need.

4.31

500+

🗂️ Content Strategy ✍️ Ux Writing 🔍 User Research ⌨️ Digital Writing ♿ Accessibility

Content Design

Stop writing, start designing: a research-first way to make content that users actually need.

của Sarah Richards 2017 224 trang

4.31

500+ đánh giá

🗂️ Content Strategy ✍️ Ux Writing 🔍 User Research ⌨️ Digital Writing ♿ Accessibility

The Bezos Blueprint

của Carmine Gallo • 2022

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

4.14

500+

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

The Bezos Blueprint

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

của Carmine Gallo 2022 261 trang

4.14

500+ đánh giá

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

The Design Thinking Playbook

của Michael Lewrick • 2018

A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.

3.89

482

🧠 Design Thinking 💻 Digital Transformation 👤 Human-Centered Design 🔧 Service Design 🌐 Business Ecosystems

The Design Thinking Playbook

A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.

của Michael Lewrick 2018 352 trang

3.89

482 đánh giá

🧠 Design Thinking 💻 Digital Transformation 👤 Human-Centered Design 🔧 Service Design 🌐 Business Ecosystems

Giải mã chuỗi giá trị khách hàng

của Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

434

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Giải mã chuỗi giá trị khách hàng

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

của Thales S. Teixeira 2019 345 trang

4.44

434 đánh giá

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Cold Calling Techniques {That Really Work!}

của Stephan Schiffman • 1987

Track your ratios, flip every objection with one question, and set 50 more appointments this year.

3.90

500+

🎯 Sales Prospecting 🏢 B2B Sales ☎️ Phone Sales 🛡️ Objection Handling 📝 Sales Scripts

Cold Calling Techniques {That Really Work!}

Track your ratios, flip every objection with one question, and set 50 more appointments this year.

của Stephan Schiffman 1987 148 trang

3.90

500+ đánh giá

🎯 Sales Prospecting 🏢 B2B Sales ☎️ Phone Sales 🛡️ Objection Handling 📝 Sales Scripts

The Four Obsessions of an Extraordinary Executive

của Patrick Lencioni • 2000

Four disciplines of leadership that outperform strategy, and why most executives never learn them.

4.12

7.000+

🫀 Organizational Health 🏛️ Executive Leadership 🤝 Workplace Trust 📖 Leadership Fables ⚡ Conflict Resolution

The Four Obsessions of an Extraordinary Executive

Four disciplines of leadership that outperform strategy, and why most executives never learn them.

của Patrick Lencioni 2000 208 trang

4.12

7.000+ đánh giá

🫀 Organizational Health 🏛️ Executive Leadership 🤝 Workplace Trust 📖 Leadership Fables ⚡ Conflict Resolution

The Alliance

của Reid Hoffman • 2014

Companies and workers need a new pact: finite missions that build value for both sides.

3.80

2.000+

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

The Alliance

Companies and workers need a new pact: finite missions that build value for both sides.

của Reid Hoffman 2014 224 trang

3.80

2.000+ đánh giá

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

How Customers Think

của Gerald Zaltman • 2003

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

4.00

443

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

How Customers Think

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

của Gerald Zaltman 2003 323 trang

4.00

443 đánh giá

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

The Brand Flip

của Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

500+

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip

The internet handed customers the controls. Most companies still haven't noticed who's driving.

của Marty Neumeier 2015 9998 trang

4.30

500+ đánh giá

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Pumpkin Plan

của Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

3.000+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

của Mike Michalowicz 2012 240 trang

4.10

3.000+ đánh giá

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

Một Tờ Giấy

của Mike Figliuolo • 2011

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

3.77

187

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

Một Tờ Giấy

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

của Mike Figliuolo 2011 256 trang

3.77

187 đánh giá

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

Never Lose a Customer Again

của Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1.000+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

của Joey Coleman 2018 368 trang

4.18

1.000+ đánh giá

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Business Adventures

của John Brooks • 1969

A $350 million flop, a market panic, and ten other disasters Wall Street keeps repeating.

3.81

24.000+

🏢 Corporate Case Studies 📈 Financial History 🏦 Wall Street 📉 Market Panics 💥 Corporate Hubris

Business Adventures

A $350 million flop, a market panic, and ten other disasters Wall Street keeps repeating.

của John Brooks 1969 466 trang

3.81

24.000+ đánh giá

🏢 Corporate Case Studies 📈 Financial History 🏦 Wall Street 📉 Market Panics 💥 Corporate Hubris

Silos, Politics and Turf Wars

của Patrick Lencioni • 2006

Bankrupt and bitter, a football coach learns from sports icons that mindset determines success.

4.05

4.000+

🏢 Leadership Fable 🧠 Sports Psychology 💪 Mental Toughness 🔄 Comeback Story 🏈 College Football

Silos, Politics and Turf Wars

Bankrupt and bitter, a football coach learns from sports icons that mindset determines success.

của Patrick Lencioni 2006 224 trang

4.05

4.000+ đánh giá

🏢 Leadership Fable 🧠 Sports Psychology 💪 Mental Toughness 🔄 Comeback Story 🏈 College Football

Inside the Tornado

của Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1.000+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

của Geoffrey A. Moore 1995 272 trang

3.98

1.000+ đánh giá

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

The Nordstrom Way

của Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

500+

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way

How a Seattle shoe store became a retail empire by making employees think like owners.

của Robert Spector 1995 240 trang

3.90

500+ đánh giá

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Heart of Business

của Hubert Joly • 2021

Purpose beats profit as strategy. A CEO's playbook for winning by serving every stakeholder first.

4.23

1.000+

🏢 Corporate Turnarounds 🌐 Stakeholder Capitalism 🎯 Purpose-Driven Business 🤲 Servant Leadership 💼 Work And Meaning

The Heart of Business

Purpose beats profit as strategy. A CEO's playbook for winning by serving every stakeholder first.

của Hubert Joly 2021 256 trang

4.23

1.000+ đánh giá

🏢 Corporate Turnarounds 🌐 Stakeholder Capitalism 🎯 Purpose-Driven Business 🤲 Servant Leadership 💼 Work And Meaning

The New Rules of Marketing and PR

của David Meerman Scott • 2007

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

3.85

6.000+

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

The New Rules of Marketing and PR

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

của David Meerman Scott 2007 304 trang

3.85

6.000+ đánh giá

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

New Business Road Test

của John W. Mullins • 2003

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

3.97

5.000+

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

New Business Road Test

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

của John W. Mullins 2003 284 trang

3.97

5.000+ đánh giá

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

Bí Mật Của Các Chỉ Số Kinh Tế

của Bernard Baumohl • 2004

Which economic reports swing markets, and how to trade them before the crowd catches on.

3.87

429

📊 Economic Indicators 📈 Financial Markets 🌐 Macro Investing 🏦 Monetary Policy 🔄 Business Cycle

Bí Mật Của Các Chỉ Số Kinh Tế

Which economic reports swing markets, and how to trade them before the crowd catches on.

của Bernard Baumohl 2004 401 trang

3.87

429 đánh giá

📊 Economic Indicators 📈 Financial Markets 🌐 Macro Investing 🏦 Monetary Policy 🔄 Business Cycle

The Millionaire Messenger

của Brendon Burchard • 2012

The no-credentials playbook for turning life experience into a speaking and coaching empire.

4.11

2.000+

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

The Millionaire Messenger

The no-credentials playbook for turning life experience into a speaking and coaching empire.

của Brendon Burchard 2012 178 trang

4.11

2.000+ đánh giá

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

Ecommerce Evolved

của Tanner Larsson • 2016

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

4.42

401

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Ecommerce Evolved

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

của Tanner Larsson 2016 374 trang

4.42

401 đánh giá

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Managing Corporate Lifecycles

của Ichak Kalderon Adizes • 1998

Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.

4.27

250

🏢 Organizational Development 📊 Management Theory 🔄 Organizational Change 🔗 Systems Thinking 👤 Founder Transitions

Managing Corporate Lifecycles

Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.

của Ichak Kalderon Adizes 1998 460 trang

4.27

250 đánh giá

🏢 Organizational Development 📊 Management Theory 🔄 Organizational Change 🔗 Systems Thinking 👤 Founder Transitions

Winning the Loser's Game, Seventh Edition

của Charles D. Ellis • 1985

The pros took over the market. Their collective skill made beating them a losing bet.

3.94

1.000+

🏦 Index Investing 📊 Asset Allocation 🧠 Investor Psychology 📈 Market Efficiency 💰 Low-Cost Investing

Winning the Loser's Game, Seventh Edition

The pros took over the market. Their collective skill made beating them a losing bet.

của Charles D. Ellis 1985 304 trang

3.94

1.000+ đánh giá

🏦 Index Investing 📊 Asset Allocation 🧠 Investor Psychology 📈 Market Efficiency 💰 Low-Cost Investing

StoryBranding 2.0

của Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

của Jim Signorelli 2011 296 trang

3.95

216 đánh giá

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

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