Bästa böckerna om affärer | Sammanfattningar & ljud

Boksammanfattningar

Good to Great

av Jim Collins • 2001

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

4.12

200 000+

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

Immersiv

Good to Great

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

av Jim Collins 2001

4.12

200 000+ betyg

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

The Hard Thing About Hard Things

av Ben Horowitz • 2014

When your company is fighting for its life, here is the advice that actually works.

4.20

100 000+

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

The Hard Thing About Hard Things Sammanfattning

Immersiv

The Hard Thing About Hard Things

When your company is fighting for its life, here is the advice that actually works.

av Ben Horowitz 2014 304 sidor

4.20

100 000+ betyg

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

The E-myth Revisited

av Michael E. Gerber • 1985

Why the skill that makes you a great baker sinks your bakery, and how to escape.

4.07

97 000+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

Immersiv

The E-myth Revisited

Why the skill that makes you a great baker sinks your bakery, and how to escape.

av Michael E. Gerber 1985 269 sidor

4.07

97 000+ betyg

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

Blue Ocean Strategy

av W. Chan Kim • 2005

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

4.01

88 000+

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

Blue Ocean Strategy

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

av W. Chan Kim 2005 240 sidor

4.01

88 000+ betyg

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

Emotional Intelligence 2.0

av Travis Bradberry • 2009

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

3.85

85 000+

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

Emotional Intelligence 2.0 Sammanfattning

Immersiv

Emotional Intelligence 2.0

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

av Travis Bradberry 2009 255 sidor

3.85

85 000+ betyg

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

100-dollarstartup

av Chris Guillebeau • 2012

A PayPal account and $125. Everything else about launching a profitable business is optional.

3.89

71 000+

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

Immersiv

100-dollarstartup

A PayPal account and $125. Everything else about launching a profitable business is optional.

av Chris Guillebeau 2012 304 sidor

3.89

71 000+ betyg

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

Innovatörens dilemma

av Clayton M. Christensen • 1997

The practices that make a company excellent are the same ones that make it obsolete.

4.04

61 000+

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

Immersiv

Innovatörens dilemma

The practices that make a company excellent are the same ones that make it obsolete.

av Clayton M. Christensen 1997 288 sidor

4.04

61 000+ betyg

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

Purple Cow

av Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56 000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Immersiv

Purple Cow

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

av Seth Godin 2009 172 sidor

3.78

56 000+ betyg

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

The First 90 Days

av Michael D. Watkins • 2003

What got you promoted won't work in the new job. Five situations determine what will.

3.85

38 000+

🚦 Leadership Transitions 👔 New Managers 🔄 Career Transitions 🤝 Stakeholder Management 🔍 Team Assessment

Immersiv

The First 90 Days

What got you promoted won't work in the new job. Five situations determine what will.

av Michael D. Watkins 2003 304 sidor

3.85

38 000+ betyg

🚦 Leadership Transitions 👔 New Managers 🔄 Career Transitions 🤝 Stakeholder Management 🔍 Team Assessment

High Output Management

av Andrew S. Grove • 1983

An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.

4.30

21 000+

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

Immersiv

High Output Management

An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.

av Andrew S. Grove 1983 272 sidor

4.30

21 000+ betyg

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

Good Strategy Bad Strategy

av Richard P. Rumelt • 2011

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

4.13

17 000+

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Good Strategy Bad Strategy Sammanfattning

Immersiv

Good Strategy Bad Strategy

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

av Richard P. Rumelt 2011 323 sidor

4.13

17 000+ betyg

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Traction

av Gino Wickman • 2007

A single system to align your team, force accountability, and end the chaos that stalls growth.

4.13

16 000+

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Traction

A single system to align your team, force accountability, and end the chaos that stalls growth.

av Gino Wickman 2007 246 sidor

4.13

16 000+ betyg

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Profit First

av Mike Michalowicz • 2014

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

4.26

14 000+

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

Profit First

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

av Mike Michalowicz 2014 224 sidor

4.26

14 000+ betyg

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

The Startup Owner's Manual

av Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12 000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

The Startup Owner's Manual

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

av Steve Blank 2012 608 sidor

4.11

12 000+ betyg

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

SPIN Selling

av Neil Rackham • 1988

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

4.01

12 000+

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

SPIN Selling

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

av Neil Rackham 1988 234 sidor

4.01

12 000+ betyg

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

Den lilla röda boken om försäljning

av Jeffrey Gitomer • 2004

Build a personal brand, kill cold calling, and let social proof close your deals.

3.91

10 000+

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Den lilla röda boken om försäljning

Build a personal brand, kill cold calling, and let social proof close your deals.

av Jeffrey Gitomer 2004 230 sidor

3.91

10 000+ betyg

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Traction

av Gabriel Weinberg • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

9 000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Immersiv

Traction

Your best growth channel is the one your competitors dismissed. A process for finding it.

av Gabriel Weinberg 2014 288 sidor

4.11

9 000+ betyg

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Jab, Jab, Jab, Right Hook

av Gary Vaynerchuk • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9 000+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Jab, Jab, Jab, Right Hook

Three value posts for every ask: the platform-by-platform craft of social media.

av Gary Vaynerchuk 2013 195 sidor

3.95

9 000+ betyg

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Försäljningens psykologi

av Brian Tracy • 2016

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

4.16

8 000+

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

Försäljningens psykologi

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

av Brian Tracy 2016 240 sidor

4.16

8 000+ betyg

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

Lean Analytics

av Alistair Croll • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8 000+

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Lean Analytics

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

av Alistair Croll 2013 440 sidor

4.11

8 000+ betyg

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Built to Sell

av John Warrillow • 2010

Most small businesses cannot be sold. The playbook for making yours the exception.

4.24

7 000+

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

Built to Sell

Most small businesses cannot be sold. The playbook for making yours the exception.

av John Warrillow 2010 176 sidor

4.24

7 000+ betyg

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

The 5 Levels of Leadership

av John C. Maxwell • 2011

From title-based authority to legacy-building influence: the five shifts every leader must make.

4.28

7 000+

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

The 5 Levels of Leadership

From title-based authority to legacy-building influence: the five shifts every leader must make.

av John C. Maxwell 2011

4.28

7 000+ betyg

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

Margin of Safety

av Seth A. Klarman • 1991

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

4.33

7 000+

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

Margin of Safety

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

av Seth A. Klarman 1991 248 sidor

4.33

7 000+ betyg

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

Fanatical Prospecting

av Jeb Blount • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6 000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Fanatical Prospecting

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

av Jeb Blount 2015 304 sidor

4.25

6 000+ betyg

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Company Of One

av Paul Jarvis • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

6 000+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Company Of One

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

av Paul Jarvis 2019

3.91

6 000+ betyg

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Ethics for the Real World

av Ronald A. Howard • 2008

Small justifications unravel integrity. An advance ethical code stops the slide before it starts.

4.02

5 000+

🏢 Business Ethics ⚖️ Ethical Decision Making 🧠 Moral Psychology 📜 Practical Philosophy 🪞 Cognitive Biases

Ethics for the Real World

Small justifications unravel integrity. An advance ethical code stops the slide before it starts.

av Ronald A. Howard 2008 226 sidor

4.02

5 000+ betyg

🏢 Business Ethics ⚖️ Ethical Decision Making 🧠 Moral Psychology 📜 Practical Philosophy 🪞 Cognitive Biases

Balanced Scorecard

av Robert S. Kaplan • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5 000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Balanced Scorecard

Four metrics, one rule: run a technical team like a business by developing the people first.

av Robert S. Kaplan 1996 322 sidor

3.91

5 000+ betyg

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Small Giants

av Bo Burlingham • 2005

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

3.85

5 000+

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

Small Giants

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

av Bo Burlingham 2005 264 sidor

3.85

5 000+ betyg

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

American Icon

av Bryce G. Hoffman • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5 000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

American Icon

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

av Bryce G. Hoffman 2012 432 sidor

4.42

5 000+ betyg

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

Launch

av Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4 000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Launch

The launch formula that compresses a year of sales into one week, no existing audience required.

av Jeff Walker 2014 206 sidor

3.99

4 000+ betyg

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Nine Lies About Work

av Marcus Buckingham • 2019

Nine things your company believes about work that the data says are wrong.

4.09

4 000+

👥 Team Dynamics 💪 Strengths Development 🔥 Employee Engagement 📊 Evidence-Based Management ✨ Meaning At Work

Nine Lies About Work

Nine things your company believes about work that the data says are wrong.

av Marcus Buckingham 2019 256 sidor

4.09

4 000+ betyg

👥 Team Dynamics 💪 Strengths Development 🔥 Employee Engagement 📊 Evidence-Based Management ✨ Meaning At Work

Love is the Killer App

av Tim Sanders • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3 000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

av Tim Sanders 2002

3.85

3 000+ betyg

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Entrepreneur Roller Coaster

av Darren Hardy • 2015

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

4.32

3 000+

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management 💰 Sales Psychology 👥 Hiring And Culture

The Entrepreneur Roller Coaster

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

av Darren Hardy 2015 272 sidor

4.32

3 000+ betyg

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management 💰 Sales Psychology 👥 Hiring And Culture

The Heart of Change

av John P. Kotter • 2002

Why a pile of 424 gloves did what a thousand memos couldn't.

3.97

3 000+

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

The Heart of Change

Why a pile of 424 gloves did what a thousand memos couldn't.

av John P. Kotter 2002 224 sidor

3.97

3 000+ betyg

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

Duct Tape Marketing Revised and Updated

av John Jantsch • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

2 000+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Duct Tape Marketing Revised and Updated

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

av John Jantsch 2006 304 sidor

3.94

2 000+ betyg

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

One Million Followers

av Brendan Kane • 2018

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

3.42

1 000+

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

One Million Followers

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

av Brendan Kane 2018

3.42

1 000+ betyg

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

Gap Selling

av Keenan • 2018

Features don't close deals. The measurable gap between a customer's pain and their goal does.

4.27

1 000+

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Gap Selling

Features don't close deals. The measurable gap between a customer's pain and their goal does.

av Keenan 2018 262 sidor

4.27

1 000+ betyg

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Epic Content Marketing

av Joe Pulizzi • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1 000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Epic Content Marketing

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

av Joe Pulizzi 2013 332 sidor

3.96

1 000+ betyg

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

The Toyota Way to Lean Leadership

av Jeffrey K. Liker • 2011

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

4.07

1 000+

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

The Toyota Way to Lean Leadership

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

av Jeffrey K. Liker 2011 321 sidor

4.07

1 000+ betyg

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

Data-Driven Marketing

av Mark Jeffery • 2010

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

3.90

500+

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

Data-Driven Marketing

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

av Mark Jeffery 2010 320 sidor

3.90

500+ betyg

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

The Art of Client Service, Revised and Updated Edition

av Robert Solomon • 2003

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

3.95

500+

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

The Art of Client Service, Revised and Updated Edition

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

av Robert Solomon 2003 208 sidor

3.95

500+ betyg

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

The Strategy and Tactics of Pricing

av Thomas T. Nagle • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

500+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

The Strategy and Tactics of Pricing

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

av Thomas T. Nagle 1986 352 sidor

4.08

500+ betyg

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

Cracked It! How to solve big problems and sell solutions like top strategy consultants

av Bernard Garrette • 2018

Four stages top consultants use to crack any problem, and the final one most people skip.

4.23

500+

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

Cracked It! How to solve big problems and sell solutions like top strategy consultants

Four stages top consultants use to crack any problem, and the final one most people skip.

av Bernard Garrette 2018 303 sidor

4.23

500+ betyg

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

Talk Less, Say More

av Connie Dieken • 2009

Three habits that earn real attention in a distracted world, and turn it into action.

3.52

500+

🗣️ Workplace Communication 👔 Executive Presence ✂️ Brevity 👁️ Visual Communication 👂 Active Listening

Talk Less, Say More

Three habits that earn real attention in a distracted world, and turn it into action.

av Connie Dieken 2009 176 sidor

3.52

500+ betyg

🗣️ Workplace Communication 👔 Executive Presence ✂️ Brevity 👁️ Visual Communication 👂 Active Listening

Am I Making Myself Clear?

av Terry Felber • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Am I Making Myself Clear?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

av Terry Felber 2002 160 sidor

4.16

488 betyg

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

The Anatomy of Humbug

av Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

av Paul Feldwick 2015 208 sidor

4.21

376 betyg

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Key Performance Indicators

av Bernard Marr • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

av Bernard Marr 2011 347 sidor

3.91

256 betyg

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

One Piece of Paper

av Mike Figliuolo • 2011

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

3.77

187

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

One Piece of Paper

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

av Mike Figliuolo 2011 256 sidor

3.77

187 betyg

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

Disruptive Innovation

av Clayton M. Christensen • 2011

Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.

4.46

🏢 Corporate Innovation 🎯 Innovation Strategy 🔒 Organizational Inertia 📡 Technology Adoption 🔍 Customer Insight

Disruptive Innovation

Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.

av Clayton M. Christensen 2011 1066 sidor

4.46

67 betyg

🏢 Corporate Innovation 🎯 Innovation Strategy 🔒 Organizational Inertia 📡 Technology Adoption 🔍 Customer Insight

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