📊 Marketing Analytics

Data-driven approaches to understanding what's working, what's wasted, and what moves the needle — from attribution models to A/B testing, these books turn marketing intuition into measurable strategy.

Data-Driven Marketing

by Mark Jeffery • 2010

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

3.90

889

💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing ⚖️ Balanced Scorecard

Data-Driven Marketing

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

by Mark Jeffery 2010

3.90

889 ratings

💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing ⚖️ Balanced Scorecard

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

The Power of Visual Storytelling

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

Inbound Marketing, Revised and Updated

by Brian Halligan • 2009

Interruption marketing no longer works. How content and search turn strangers into customers.

3.87

4k+

📱 Digital Marketing 📝 Content Marketing 🔍 Search Optimization 🎯 Lead Generation 📣 Social Media Strategy

Inbound Marketing, Revised and Updated

Interruption marketing no longer works. How content and search turn strangers into customers.

by Brian Halligan 2009

3.87

4k+ ratings

📱 Digital Marketing 📝 Content Marketing 🔍 Search Optimization 🎯 Lead Generation 📣 Social Media Strategy

Understanding Digital Marketing

by Damian Ryan • 2009

Your website is your most valuable asset: how to build a digital marketing engine around it.

3.78

343

🌐 Digital Marketing 🔍 Search Marketing 📧 Email Marketing 💬 Social Media Marketing 📝 Content Marketing

Understanding Digital Marketing

Your website is your most valuable asset: how to build a digital marketing engine around it.

by Damian Ryan 2009

3.78

343 ratings

🌐 Digital Marketing 🔍 Search Marketing 📧 Email Marketing 💬 Social Media Marketing 📝 Content Marketing

The B2B Social Media Book

by Kipp Bodnar • 2011

Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.

3.60

117

🏢 B2b Marketing 📱 Social Media Marketing 🎯 Lead Generation ✍️ Content Marketing 📧 Email Marketing

The B2B Social Media Book

Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.

by Kipp Bodnar 2011

3.60

117 ratings

🏢 B2b Marketing 📱 Social Media Marketing 🎯 Lead Generation ✍️ Content Marketing 📧 Email Marketing

Get Scrappy

by Nick Westergaard • 2016

Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.

3.8

156

📱 Digital Marketing 🏪 Small Business Marketing 🧱 Brand Building ✍️ Content Marketing 💬 Social Media Strategy

Get Scrappy

Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.

by Nick Westergaard 2016

3.8

156 ratings

📱 Digital Marketing 🏪 Small Business Marketing 🧱 Brand Building ✍️ Content Marketing 💬 Social Media Strategy

Digital Marketing

by Dave Chaffey • 2012

Five core digital building blocks and the strategy playbook for turning them into measurable growth.

4.17

📱 Digital Marketing 🔄 Omnichannel Marketing ✍️ Content Marketing 💬 Social Media Strategy 📊 Data-Driven Marketing

Digital Marketing

Five core digital building blocks and the strategy playbook for turning them into measurable growth.

by Dave Chaffey 2012

4.17

84 ratings

📱 Digital Marketing 🔄 Omnichannel Marketing ✍️ Content Marketing 💬 Social Media Strategy 📊 Data-Driven Marketing

AI for Marketing and Product Innovation

by A.K. Pradeep • 2018

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

3.33

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics 🧠 Ai Strategy 🎯 Customer Segmentation

AI for Marketing and Product Innovation

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

by A.K. Pradeep 2018

3.33

57 ratings

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics 🧠 Ai Strategy 🎯 Customer Segmentation

Google Analytics

by Justin Cutroni • 2007

Turn Google Analytics from a hit counter into a decision engine with the right setup.

3.72

129

📊 Web Analytics 🎯 Conversion Optimization 💡 Data-Driven Decisions 🛒 Ecommerce Optimization 🏪 Small Business

Google Analytics

Turn Google Analytics from a hit counter into a decision engine with the right setup.

by Justin Cutroni 2007

3.72

129 ratings

📊 Web Analytics 🎯 Conversion Optimization 💡 Data-Driven Decisions 🛒 Ecommerce Optimization 🏪 Small Business

Digital Marketing MBA

by David J. Bradley • 2019

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

3.50

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning 🔍 Market Intelligence 🕵️ Competitive Intelligence

Digital Marketing MBA

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

by David J. Bradley 2019

3.50

12 ratings

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning 🔍 Market Intelligence 🕵️ Competitive Intelligence

Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business

by Jason Harris • 2008

The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.

📈 Digital Marketing 📝 Content Marketing 🔍 SEO Fundamentals 📧 Email Marketing 🤝 Affiliate Marketing

Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business Summary

The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.

by Jason Harris 2008

📈 Digital Marketing 📝 Content Marketing 🔍 SEO Fundamentals 📧 Email Marketing 🤝 Affiliate Marketing

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 🔄 Digital Transformation 🌐 Platform Ecosystems 🌏 Asian Markets

How To Become A Digital Marketing Hero

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 🔄 Digital Transformation 🌐 Platform Ecosystems 🌏 Asian Markets

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