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Cutting through vanity metrics to measure what actually works — books focused on tying marketing spend to revenue, proving value, and making every dollar accountable.

The Sticking Point Solution

by Jay Abraham • 2009

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

4.26

213

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 🤝 Strategic Alliances 🔁 Client Retention

The Sticking Point Solution

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

by Jay Abraham 2009

4.26

213 ratings

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 🤝 Strategic Alliances 🔁 Client Retention

Landing Page Optimization

by Tim Ash • 2008

Small tests, big returns: how to optimize every landing page element for maximum conversion.

3.82

549

🎯 Conversion Rate Optimization 🧪 A/B Testing 🖌️ User Experience Design 📊 Web Analytics 📬 Direct Response Marketing

Landing Page Optimization

Small tests, big returns: how to optimize every landing page element for maximum conversion.

by Tim Ash 2008

3.82

549 ratings

🎯 Conversion Rate Optimization 🧪 A/B Testing 🖌️ User Experience Design 📊 Web Analytics 📬 Direct Response Marketing

Killing Marketing

by Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing

The smartest brands no longer rent attention. They own audiences and charge for access instead.

by Joe Pulizzi 2013

3.90

232 ratings

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Social Media ROI

by Olivier A. Blanchard • 2011

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

3.96

530

🧭 Social Media Strategy 👂 Social Listening 📊 Data-Driven Marketing 🔗 Integrated Marketing 🏢 Organizational Alignment

Social Media ROI

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

by Olivier A. Blanchard 2011

3.96

530 ratings

🧭 Social Media Strategy 👂 Social Listening 📊 Data-Driven Marketing 🔗 Integrated Marketing 🏢 Organizational Alignment

Sexy Little Numbers

by Dimitri Maex • 2012

Your database hides your most profitable customers. A data-driven method for finding them.

3.80

235

🎯 Data-Driven Marketing 📊 Customer Analytics 🧩 Customer Segmentation 🧪 A/B Testing 📈 Kpi Frameworks

Sexy Little Numbers

Your database hides your most profitable customers. A data-driven method for finding them.

by Dimitri Maex 2012

3.80

235 ratings

🎯 Data-Driven Marketing 📊 Customer Analytics 🧩 Customer Segmentation 🧪 A/B Testing 📈 Kpi Frameworks

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Listen to unlimited summaries in 40 languages

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❤️ Unlimited Bookmarks

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