Khởi nghiệp

Xây dựng một công ty từ con số không đòi hỏi sự kết hợp cân bằng giữa tầm nhìn, sự kiên cường và tư duy chiến lược, dù bạn đang khởi động dự án đầu tiên hay mở rộng quy mô kỳ lân tiếp theo. Những cuốn sách này đưa bạn vào tư duy của các nhà sáng lập, cơ chế tăng trưởng nhanh chóng và những bài học xương máu từ cả những thành công ngoạn mục lẫn những câu chuyện cảnh tỉnh trong thế giới khởi nghiệp.

Khởi nghiệp Tóm tắt sách

Jobs to be Done

của Anthony W. Ulwick • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

500+

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

Jobs to be Done

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

của Anthony W. Ulwick 2016 202 trang

3.73

500+ đánh giá

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

What You Do Is Who You Are

của Ben Horowitz • 2019

Your culture is what happens when the boss leaves the room. Here's how to design it.

4.00

8.000+

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior 🛡️ Psychological Safety 🎨 Culture Design

What You Do Is Who You Are

Your culture is what happens when the boss leaves the room. Here's how to design it.

của Ben Horowitz 2019 288 trang

4.00

8.000+ đánh giá

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior 🛡️ Psychological Safety 🎨 Culture Design

How to Write a Good Advertisement

của Victor O. Schwab • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

500+

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

How to Write a Good Advertisement

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

của Victor O. Schwab 1980 236 trang

4.21

500+ đánh giá

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

The Founder's Mentality

của Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1.000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

của Chris Zook 2016 224 trang

3.80

1.000+ đánh giá

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Lean UX

của Jeff Gothelf • 2012

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

3.99

6.000+

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development 🎨 Ux Design 🧪 Rapid Experimentation

Lean UX

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

của Jeff Gothelf 2012 148 trang

3.99

6.000+ đánh giá

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development 🎨 Ux Design 🧪 Rapid Experimentation

HBR's 10 Must Reads on Innovation

của Harvard Business Publishing • 2013

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

3.80

465

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change 🧪 Innovation Culture 💡 Entrepreneurial Mindset

HBR's 10 Must Reads on Innovation

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

của Harvard Business Publishing 2013 179 trang

3.80

465 đánh giá

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change 🧪 Innovation Culture 💡 Entrepreneurial Mindset

The Principles of Product Development Flow

của Donald G. Reinertsen • 2009

Product development waste hides in its invisible queues. The fix is not process, it is economics.

4.19

2.000+

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making 🌊 Flow Optimization 📦 Small Batch Production

The Principles of Product Development Flow

Product development waste hides in its invisible queues. The fix is not process, it is economics.

của Donald G. Reinertsen 2009 294 trang

4.19

2.000+ đánh giá

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making 🌊 Flow Optimization 📦 Small Batch Production

The Difference Between God and Larry Ellison*

của Mike Wilson • 1997

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

3.93

436

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries 🤝 Co-Founder Partnerships 📈 Hypergrowth

The Difference Between God and Larry Ellison*

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

của Mike Wilson 1997 400 trang

3.93

436 đánh giá

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries 🤝 Co-Founder Partnerships 📈 Hypergrowth

The Innovator's Dilemma

của Clayton M. Christensen • 1997

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

4.04

61.000+

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution 🌱 Market Creation 📈 Technology Adoption

The Innovator's Dilemma

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

của Clayton M. Christensen 1997 252 trang

4.04

61.000+ đánh giá

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution 🌱 Market Creation 📈 Technology Adoption

Venture Deals

của Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17.000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

của Brad Feld 2011 345 trang

4.12

17.000+ đánh giá

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Khởi nghiệp có kỷ luật

của Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2.000+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

Khởi nghiệp có kỷ luật

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

của Bill Aulet 2013 406 trang

4.27

2.000+ đánh giá

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

Company of One

của Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6.000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

của Paul Jarvis 2019 240 trang

3.91

6.000+ đánh giá

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Điều khó về những điều khó

của Ben Horowitz • 2014

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

4.20

100.000+

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management 📈 Scaling Startups 💬 Candid Leadership

Điều khó về những điều khó

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

của Ben Horowitz 2014 304 trang

4.20

100.000+ đánh giá

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management 📈 Scaling Startups 💬 Candid Leadership

How to Build a Billion Dollar App

của George Berkowski • 2014

A billion dollars comes from one of five models. Know yours before you scale.

4.12

1.000+

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

How to Build a Billion Dollar App

A billion dollars comes from one of five models. Know yours before you scale.

của George Berkowski 2014 480 trang

4.12

1.000+ đánh giá

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

The Startup Way

của Eric Ries • 2017

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

3.98

4.000+

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation ♻️ Continuous Innovation 📈 Scaling Innovation

The Startup Way

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

của Eric Ries 2017 400 trang

3.98

4.000+ đánh giá

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation ♻️ Continuous Innovation 📈 Scaling Innovation

The Innovator's Solut!on

của Clayton M. Christensen • 2003

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

4.06

13.000+

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight 🌱 Market Creation 🏗️ Organizational Design

The Innovator's Solut!on

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

của Clayton M. Christensen 2003 304 trang

4.06

13.000+ đánh giá

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight 🌱 Market Creation 🏗️ Organizational Design

Write Useful Books

của Rob Fitzpatrick • 2021

The product-design method that turns nonfiction books into recommendations, not just purchases.

4.54

500+

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

Write Useful Books

The product-design method that turns nonfiction books into recommendations, not just purchases.

của Rob Fitzpatrick 2021 158 trang

4.54

500+ đánh giá

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

Get Together

của Bailey Richardson • 2019

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

3.77

500+

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design 👐 Servant Leadership 🔮 Ritual Design

Get Together

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

của Bailey Richardson 2019 192 trang

3.77

500+ đánh giá

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design 👐 Servant Leadership 🔮 Ritual Design

Disrupted

của Dan Lyons • 2016

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

3.91

17.000+

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism 🌀 Corporate Cults 📣 Marketing Hype

Disrupted

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

của Dan Lyons 2016 272 trang

3.91

17.000+ đánh giá

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism 🌀 Corporate Cults 📣 Marketing Hype

How to F*ck Up Your Startup

của Kim Hvidkjaer • 2022

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

4.58

447

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit 💵 Startup Funding 👥 Founding Teams

How to F*ck Up Your Startup

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

của Kim Hvidkjaer 2022 384 trang

4.58

447 đánh giá

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit 💵 Startup Funding 👥 Founding Teams

Testing Business Ideas

của David J. Bland • 2019

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

4.25

1.000+

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation 🔬 Hypothesis Testing 🕵️ Customer Discovery

Testing Business Ideas

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

của David J. Bland 2019 368 trang

4.25

1.000+ đánh giá

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation 🔬 Hypothesis Testing 🕵️ Customer Discovery

Secrets of Sand Hill Road

của Scott Kupor • 2019

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

4.23

4.000+

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets 🎤 Pitching Investors 🏛️ Board Governance

Secrets of Sand Hill Road

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

của Scott Kupor 2019 320 trang

4.23

4.000+ đánh giá

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets 🎤 Pitching Investors 🏛️ Board Governance

Growth Hacker Marketing

của Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11.000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

của Ryan Holiday 2013 56 trang

3.77

11.000+ đánh giá

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Value Proposition Design

của Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7.000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

của Alexander Osterwalder 2013 320 trang

4.21

7.000+ đánh giá

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Kiếm tiền từ đổi mới

của Madhavan Ramanujam • 2016

Why 72% of new products fail: companies build before asking what anyone will actually pay.

4.15

1.000+

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Kiếm tiền từ đổi mới

Why 72% of new products fail: companies build before asking what anyone will actually pay.

của Madhavan Ramanujam 2016 256 trang

4.15

1.000+ đánh giá

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

The Minimalist Entrepreneur

của Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

1.000+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

The Minimalist Entrepreneur

Community first, product second: the art of building a profitable startup without venture capital.

của Sahil Lavingia 2021 256 trang

4.20

1.000+ đánh giá

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

The Sweaty Startup

của Nick Huber • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

499

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

The Sweaty Startup

The roadmap for getting rich in the boring businesses your town actually needs.

của Nick Huber 2025 240 trang

4.09

499 đánh giá

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

Founding Sales

của Peter R Kazanjy • 2020

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

4.27

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Founding Sales

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

của Peter R Kazanjy 2020 428 trang

4.27

84 đánh giá

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Who

của Geoff Smart • 2008

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

3.96

7.000+

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

Who

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

của Geoff Smart 2008 115 trang

3.96

7.000+ đánh giá

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

Innovation and Entrepreneurship

của Peter F. Drucker • 1985

The seven sources of innovation and four strategies that turn your business into a market leader.

4.08

11.000+

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

Innovation and Entrepreneurship

The seven sources of innovation and four strategies that turn your business into a market leader.

của Peter F. Drucker 1985 288 trang

4.08

11.000+ đánh giá

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

The Innovator's DNA

của Jeffrey H. Dyer • 2011

One twin study says creativity is 70 percent learned. The five skills that change the odds.

3.97

4.000+

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

The Innovator's DNA

One twin study says creativity is 70 percent learned. The five skills that change the odds.

của Jeffrey H. Dyer 2011 304 trang

3.97

4.000+ đánh giá

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

Traction

của Gabriel Weinberg • 2015

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

3.81

171

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Traction

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

của Gabriel Weinberg 2015 240 trang

3.81

171 đánh giá

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

HBR Guide to Buying a Small Business

của Richard S. Ruback • 2017

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

4.41

1.000+

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance 📋 Deal Structuring 📊 Business Valuation

HBR Guide to Buying a Small Business

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

của Richard S. Ruback 2017 320 trang

4.41

1.000+ đánh giá

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance 📋 Deal Structuring 📊 Business Valuation

The Sales Development Playbook

của Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

500+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

của Trish Bertuzzi 2016 264 trang

4.18

500+ đánh giá

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

Super Founders

của Ali Tamaseb • 2021

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

4.22

1.000+

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital ⚔️ Competitive Strategy 🦄 Unicorn Companies

Super Founders

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

của Ali Tamaseb 2021 320 trang

4.22

1.000+ đánh giá

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital ⚔️ Competitive Strategy 🦄 Unicorn Companies

The Right It

của Alberto Savoia • 2019

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

4.30

500+

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation 📉 Lean Startup 📊 Data-Driven Decisions

The Right It

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

của Alberto Savoia 2019 272 trang

4.30

500+ đánh giá

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation 📉 Lean Startup 📊 Data-Driven Decisions

From Impossible To Inevitable

của Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1.000+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

của Aaron Ross 2016 320 trang

4.19

1.000+ đánh giá

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

The Airbnb Story

của Leigh Gallagher • 2017

Three unemployed designers built the world's largest hotel company without owning a single room.

3.85

3.000+

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses 💥 Disruption Narrative 🤝 Community Building

The Airbnb Story

Three unemployed designers built the world's largest hotel company without owning a single room.

của Leigh Gallagher 2017 256 trang

3.85

3.000+ đánh giá

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses 💥 Disruption Narrative 🤝 Community Building

The Innovator's Method

của Nathan Furr • 2014

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

4.12

500+

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking 🔍 Customer Discovery ⚡ Rapid Prototyping

The Innovator's Method

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

của Nathan Furr 2014 288 trang

4.12

500+ đánh giá

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking 🔍 Customer Discovery ⚡ Rapid Prototyping

Talking to Humans

của Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

1.000+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Talking to Humans

A concise guide to customer interviews that separate real demand from polite lies.

của Giff Constable 2014 75 trang

4.06

1.000+ đánh giá

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Giải mã chuỗi giá trị khách hàng

của Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

434

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Giải mã chuỗi giá trị khách hàng

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

của Thales S. Teixeira 2019 345 trang

4.44

434 đánh giá

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

The Alliance

của Reid Hoffman • 2014

Companies and workers need a new pact: finite missions that build value for both sides.

3.80

2.000+

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

The Alliance

Companies and workers need a new pact: finite missions that build value for both sides.

của Reid Hoffman 2014 224 trang

3.80

2.000+ đánh giá

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

Nguyên tắc bánh may mắn

của Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

500+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

Nguyên tắc bánh may mắn

Twenty design decisions that make your brand a story worth telling and sharing.

của Bernadette Jiwa 2013 202 trang

3.88

500+ đánh giá

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Invincible Company

của Alexander Osterwalder • 2020

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

4.29

500+

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture 📊 Portfolio Management 🚀 Lean Startup

The Invincible Company

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

của Alexander Osterwalder 2020 304 trang

4.29

500+ đánh giá

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture 📊 Portfolio Management 🚀 Lean Startup

Product-Led Growth

của Wes Bush • 2019

Replace your sales team with a product users try, love, and buy without a sales call.

4.09

1.000+

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

Product-Led Growth

Replace your sales team with a product users try, love, and buy without a sales call.

của Wes Bush 2019 282 trang

4.09

1.000+ đánh giá

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

The Lean Product Playbook

của Dan Olsen • 2015

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

4.27

3.000+

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design 🔍 Customer Discovery 🧱 Mvp Development

The Lean Product Playbook

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

của Dan Olsen 2015 307 trang

4.27

3.000+ đánh giá

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design 🔍 Customer Discovery 🧱 Mvp Development

Never Lose a Customer Again

của Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1.000+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

của Joey Coleman 2018 368 trang

4.18

1.000+ đánh giá

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Inside the Tornado

của Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1.000+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

của Geoffrey A. Moore 1995 272 trang

3.98

1.000+ đánh giá

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Exponential Organizations

của Salim Ismail • 2014

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

4.07

4.000+

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation 📈 Exponential Growth 🔗 Platform Businesses

Exponential Organizations

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

của Salim Ismail 2014 250 trang

4.07

4.000+ đánh giá

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation 📈 Exponential Growth 🔗 Platform Businesses

New Business Road Test

của John W. Mullins • 2003

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

3.97

5.000+

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

New Business Road Test

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

của John W. Mullins 2003 284 trang

3.97

5.000+ đánh giá

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

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