Khởi nghiệp

Xây dựng một công ty từ con số không đòi hỏi sự kết hợp cân bằng giữa tầm nhìn, sự kiên cường và tư duy chiến lược, dù bạn đang khởi động dự án đầu tiên hay mở rộng quy mô kỳ lân tiếp theo. Những cuốn sách này đưa bạn vào tư duy của các nhà sáng lập, cơ chế tăng trưởng nhanh chóng và những bài học xương máu từ cả những thành công ngoạn mục lẫn những câu chuyện cảnh tỉnh trong thế giới khởi nghiệp.

Khởi nghiệp Tóm tắt sách

Strategize

của Roman Pichler • 2016

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

4.01

500+

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design 🗺️ Roadmapping 🚀 Startup Playbooks

Strategize

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

của Roman Pichler 2016 172 trang

4.01

500+ đánh giá

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design 🗺️ Roadmapping 🚀 Startup Playbooks

Dream with Your Eyes Open

của Ronnie Screwvala • 2015

A media titan's playbook: calculated gambles, surviving the crash, and why outsiders win at scale.

3.88

1.000+

🧗 Bootstrapping 🏢 Organizational Culture 📈 Scale Mindset 🔄 Failure Resilience 🧑‍🚀 Outsider Advantage

Dream with Your Eyes Open

A media titan's playbook: calculated gambles, surviving the crash, and why outsiders win at scale.

của Ronnie Screwvala 2015 185 trang

3.88

1.000+ đánh giá

🧗 Bootstrapping 🏢 Organizational Culture 📈 Scale Mindset 🔄 Failure Resilience 🧑‍🚀 Outsider Advantage

The Ultimate Blueprint for an Insanely Successful Business

của Keith J. Cunningham • 2011

Why profitable businesses still fail, and the five-lever fix that turns the math on its head.

4.37

246

💸 Cash Flow Management 📊 Financial Metrics 🏢 Small Business Finance ⚙️ Operational Efficiency 🌱 Profit Before Growth

The Ultimate Blueprint for an Insanely Successful Business

Why profitable businesses still fail, and the five-lever fix that turns the math on its head.

của Keith J. Cunningham 2011 163 trang

4.37

246 đánh giá

💸 Cash Flow Management 📊 Financial Metrics 🏢 Small Business Finance ⚙️ Operational Efficiency 🌱 Profit Before Growth

Lost and Founder

của Rand Fishkin • 2018

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

4.30

2.000+

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Lost and Founder

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

của Rand Fishkin 2018 300 trang

4.30

2.000+ đánh giá

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Finish Big

của Bo Burlingham • 2013

Every founder exits. The difference between regret and fulfillment starts years before the sale.

4.11

247

🚪 Exit Strategies 🔄 Succession Planning 🧠 Founder Psychology 🪪 Work And Identity 👤 Founders

Finish Big

Every founder exits. The difference between regret and fulfillment starts years before the sale.

của Bo Burlingham 2013 304 trang

4.11

247 đánh giá

🚪 Exit Strategies 🔄 Succession Planning 🧠 Founder Psychology 🪪 Work And Identity 👤 Founders

Startup CEO

của Matt Blumberg • 2013

Scale your startup without losing the board, the bank, or your mind.

4.16

1.000+

🚀 Startup Scaling 👥 Board Management 💰 Fundraising Strategies 🧑‍🤝‍🧑 Company Culture 🧘 Founder Self-Care

Startup CEO

Scale your startup without losing the board, the bank, or your mind.

của Matt Blumberg 2013 400 trang

4.16

1.000+ đánh giá

🚀 Startup Scaling 👥 Board Management 💰 Fundraising Strategies 🧑‍🤝‍🧑 Company Culture 🧘 Founder Self-Care

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

của Jeffrey Gitomer • 2013

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

4.05

209

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

của Jeffrey Gitomer 2013 208 trang

4.05

209 đánh giá

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Slicing Pie - Funding Your Business Without Funds

của Mike Moyer • 2012

A dynamic equity model that replaces fixed splits, so your stake matches your actual contribution.

4.16

1.000+

💰 Startup Equity 🥾 Bootstrapping 🤝 Cofounder Relationships 📜 Partnership Structures 🚀 Early Stage Startups

Slicing Pie - Funding Your Business Without Funds

A dynamic equity model that replaces fixed splits, so your stake matches your actual contribution.

của Mike Moyer 2012 188 trang

4.16

1.000+ đánh giá

💰 Startup Equity 🥾 Bootstrapping 🤝 Cofounder Relationships 📜 Partnership Structures 🚀 Early Stage Startups

Sales Truth

của Mike Weinberg • 2019

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

4.38

399

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality 📞 Cold Calling 🔍 Prospecting

Sales Truth

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

của Mike Weinberg 2019 245 trang

4.38

399 đánh giá

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality 📞 Cold Calling 🔍 Prospecting

Startup Boards

của Brad Feld • 2013

Your board costs equity and hours. The playbook for earning back more than you give up.

4.06

500+

🏛️ Board Governance 🚀 Startup Founders 💰 Venture Capital 🧭 Startup Leadership 🔄 Founder Transitions

Startup Boards

Your board costs equity and hours. The playbook for earning back more than you give up.

của Brad Feld 2013 240 trang

4.06

500+ đánh giá

🏛️ Board Governance 🚀 Startup Founders 💰 Venture Capital 🧭 Startup Leadership 🔄 Founder Transitions

The Forever Transaction

của Robbie Kellman Baxter • 2020

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

4.01

244

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

The Forever Transaction

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

của Robbie Kellman Baxter 2020 256 trang

4.01

244 đánh giá

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

Validating Product Ideas

của Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

Validating Product Ideas

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

của Tomer Sharon 2016 345 trang

4.10

289 đánh giá

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

When Coffee and Kale Compete

của Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

4.01

500+

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

When Coffee and Kale Compete

Stop asking what features to add. Ask what progress your customer is trying to make.

của Alan Klement 2018 227 trang

4.01

500+ đánh giá

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

The Entrepreneur Mind

của Kevin D. Johnson • 2013

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

3.98

500+

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

The Entrepreneur Mind

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

của Kevin D. Johnson 2013 172 trang

3.98

500+ đánh giá

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

Think Big, Act Small

của Jason Jennings • 2005

The most profitable companies in America share one habit: they never stop acting like beginners.

3.72

367

🏢 Corporate Culture 📈 Sustainable Growth 🤲 Humble Leadership 🔑 Ownership Mindset 🛠️ Hands-On Management

Think Big, Act Small

The most profitable companies in America share one habit: they never stop acting like beginners.

của Jason Jennings 2005 272 trang

3.72

367 đánh giá

🏢 Corporate Culture 📈 Sustainable Growth 🤲 Humble Leadership 🔑 Ownership Mindset 🛠️ Hands-On Management

Customer Success

của Nick Mehta • 2016

Group your customers, score their loyalty, and build a product they cannot quit.

4.00

1.000+

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

Customer Success

Group your customers, score their loyalty, and build a product they cannot quit.

của Nick Mehta 2016 256 trang

4.00

1.000+ đánh giá

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

The Year Without Pants

của Scott Berkun • 2013

From Microsoft to a pants-optional company: what a year without an office teaches about work.

3.81

2.000+

📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Year Without Pants

From Microsoft to a pants-optional company: what a year without an office teaches about work.

của Scott Berkun 2013 258 trang

3.81

2.000+ đánh giá

📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Startup Checklist

của David S. Rose • 2016

From business model to boardroom: a stepwise path to a funded, scalable company.

4.12

326

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The Startup Checklist

From business model to boardroom: a stepwise path to a funded, scalable company.

của David S. Rose 2016 320 trang

4.12

326 đánh giá

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The PayPal Wars

của Eric M. Jackson • 2004

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

3.99

1.000+

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

The PayPal Wars

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

của Eric M. Jackson 2004 230 trang

3.99

1.000+ đánh giá

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

Create the Future + The Innovation Handbook

của Jeremy Gutsche • 2020

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

3.93

289

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Create the Future + The Innovation Handbook

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

của Jeremy Gutsche 2020 360 trang

3.93

289 đánh giá

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

The Startup Playbook

của David S. Kidder • 2012

Forty founders. One playbook. The principles for product-market fit, pivoting, and scaling.

3.78

500+

🚀 Startup Playbooks 💡 Founder Advice 🎯 Product Market Fit 🔄 Lean Methodology 🌉 Silicon Valley Wisdom

The Startup Playbook

Forty founders. One playbook. The principles for product-market fit, pivoting, and scaling.

của David S. Kidder 2012 292 trang

3.78

500+ đánh giá

🚀 Startup Playbooks 💡 Founder Advice 🎯 Product Market Fit 🔄 Lean Methodology 🌉 Silicon Valley Wisdom

The Art of Selling Your Business

của John Warrillow • 2021

Engineer your exit: create competing bidders, control secrets, and know your walk-away number.

4.31

184

💰 Selling A Business 🚪 Exit Planning 📊 Business Valuation 🤝 Mergers And Acquisitions 🎲 Deal Negotiation

The Art of Selling Your Business

Engineer your exit: create competing bidders, control secrets, and know your walk-away number.

của John Warrillow 2021 241 trang

4.31

184 đánh giá

💰 Selling A Business 🚪 Exit Planning 📊 Business Valuation 🤝 Mergers And Acquisitions 🎲 Deal Negotiation

Lean Customer Development

của Cindy Alvarez • 2014

Save five hours of wasted development for every hour you spend talking to customers.

4.18

1.000+

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Lean Customer Development

Save five hours of wasted development for every hour you spend talking to customers.

của Cindy Alvarez 2014 236 trang

4.18

1.000+ đánh giá

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Start. Scale. Exit. Repeat.

của Colin C. Campbell • 2023

Build a business, sell it high, and do it again: the serial entrepreneur's repeatable system.

4.31

173

🔄 Serial Entrepreneurship 🚀 Startup Scaling 💸 Bootstrapping 📉 Lean Operations 💼 Business Exits

Start. Scale. Exit. Repeat.

Build a business, sell it high, and do it again: the serial entrepreneur's repeatable system.

của Colin C. Campbell 2023 473 trang

4.31

173 đánh giá

🔄 Serial Entrepreneurship 🚀 Startup Scaling 💸 Bootstrapping 📉 Lean Operations 💼 Business Exits

Mastering the VC Game

của Jeffrey Bussgang • 2010

A VC's unvarnished playbook: how deals get done, from the first pitch to the final exit.

3.90

1.000+

🏦 Venture Capital 🎤 Pitching Investors 📄 Term Sheets 👥 Startup Boards 🚪 Exit Strategies

Mastering the VC Game

A VC's unvarnished playbook: how deals get done, from the first pitch to the final exit.

của Jeffrey Bussgang 2010 256 trang

3.90

1.000+ đánh giá

🏦 Venture Capital 🎤 Pitching Investors 📄 Term Sheets 👥 Startup Boards 🚪 Exit Strategies

The Start-Up J Curve

của Howard Love • 2016

Your startup will dip before it climbs. Six phases for navigating every stage without breaking.

4.23

466

🚀 Startup Lifecycles 🔄 Business Pivots ⚡ Execution Over Ideas 📋 Business Model Design 🏗️ Lean Startup Methodology

The Start-Up J Curve

Your startup will dip before it climbs. Six phases for navigating every stage without breaking.

của Howard Love 2016 288 trang

4.23

466 đánh giá

🚀 Startup Lifecycles 🔄 Business Pivots ⚡ Execution Over Ideas 📋 Business Model Design 🏗️ Lean Startup Methodology

Explosive Growth

của Cliff Lerner • 2017

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

4.15

500+

📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Explosive Growth

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

của Cliff Lerner 2017 314 trang

4.15

500+ đánh giá

📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Scale

của Jeff Hoffman • 2014

Your business is a job you cannot quit. Seven systems that make it run without you.

4.24

228

🏗️ Business Scaling 😮‍💨 Founder Burnout ⚙️ Process Design ⏰ Time Management 🔍 Customer Discovery

Scale

Your business is a job you cannot quit. Seven systems that make it run without you.

của Jeff Hoffman 2014 288 trang

4.24

228 đánh giá

🏗️ Business Scaling 😮‍💨 Founder Burnout ⚙️ Process Design ⏰ Time Management 🔍 Customer Discovery

The SaaS Sales Method

của Jacco van der Kooij • 2018

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

4.32

265

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach 🤝 Social Selling 💬 Consultative Selling

The SaaS Sales Method

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

của Jacco van der Kooij 2018 135 trang

4.32

265 đánh giá

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach 🤝 Social Selling 💬 Consultative Selling

The Private Equity Playbook

của Adam Coffey • 2019

PE has its own clock, scorecard, and endgame. Know them, or leave millions on the table.

4.05

1.000+

🧱 Private Equity 💰 Mergers And Acquisitions ⚙️ Operational Efficiency 📈 Value Creation 👨‍💼 Business Owners

The Private Equity Playbook

PE has its own clock, scorecard, and endgame. Know them, or leave millions on the table.

của Adam Coffey 2019 186 trang

4.05

1.000+ đánh giá

🧱 Private Equity 💰 Mergers And Acquisitions ⚙️ Operational Efficiency 📈 Value Creation 👨‍💼 Business Owners

Cuốn sách đen của nhà khởi nghiệp

của Fernando Trías de Bes • 2008

Most ventures fail not from bad ideas but from the self-deception founders bring to the launch.

4.05

1.000+

💀 Entrepreneurial Failure 💰 Bootstrapping 🤝 Business Partnerships 🧠 Founder Psychology 📐 Business Model Design

Cuốn sách đen của nhà khởi nghiệp

Most ventures fail not from bad ideas but from the self-deception founders bring to the launch.

của Fernando Trías de Bes 2008 192 trang

4.05

1.000+ đánh giá

💀 Entrepreneurial Failure 💰 Bootstrapping 🤝 Business Partnerships 🧠 Founder Psychology 📐 Business Model Design

Go It Alone!

của Bruce Judson • 2004

Build a substantial business alone by outsourcing everything but the one skill that makes you money.

3.92

1.000+

🧑‍💻 Solopreneurship 🔄 Lean Methodology 📦 Outsourcing ⚙️ Business Systems 💰 Bootstrapping

Go It Alone!

Build a substantial business alone by outsourcing everything but the one skill that makes you money.

của Bruce Judson 2004 240 trang

3.92

1.000+ đánh giá

🧑‍💻 Solopreneurship 🔄 Lean Methodology 📦 Outsourcing ⚙️ Business Systems 💰 Bootstrapping

Levers

của Amos Schwartzfarb • 2021

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

4.19

166

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Levers

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

của Amos Schwartzfarb 2021 190 trang

4.19

166 đánh giá

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Software as a Science

của Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Software as a Science

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

của Dan Martell 2024 333 trang

4.53

169 đánh giá

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Dealing with Darwin

của Geoffrey A. Moore • 2005

Growth and mature markets demand opposite innovation strategies. Few companies master both.

3.75

389

💡 Innovation Strategy 🔄 Corporate Lifecycle 🎯 Core Competencies 💰 Resource Allocation ⚡ Disruptive Innovation

Dealing with Darwin

Growth and mature markets demand opposite innovation strategies. Few companies master both.

của Geoffrey A. Moore 2005 302 trang

3.75

389 đánh giá

💡 Innovation Strategy 🔄 Corporate Lifecycle 🎯 Core Competencies 💰 Resource Allocation ⚡ Disruptive Innovation

The Business Idea Factory

của Andrii Sedniev • 2013

Program your subconscious tonight and wake up with a business idea: the system behind it.

3.98

462

🧠 Idea Generation 💡 Entrepreneurial Creativity 🧩 Combinatorial Creativity 🧪 Low-Risk Testing 🎨 Creative Process

The Business Idea Factory

Program your subconscious tonight and wake up with a business idea: the system behind it.

của Andrii Sedniev 2013 124 trang

3.98

462 đánh giá

🧠 Idea Generation 💡 Entrepreneurial Creativity 🧩 Combinatorial Creativity 🧪 Low-Risk Testing 🎨 Creative Process

Leapfrog

của Nathalie Molina Niño • 2018

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

4.28

194

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding 🛠️ Scrappy Startups 🕸️ Strategic Networking

Leapfrog

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

của Nathalie Molina Niño 2018 256 trang

4.28

194 đánh giá

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding 🛠️ Scrappy Startups 🕸️ Strategic Networking

SUPERBOSSES

của Sydney Finkelstein • 2016

What separates leaders who produce talent from those who manage it: the answer is teachable.

3.58

1.000+

🌱 Talent Development 👔 Executive Leadership 🤝 Mentorship 🔍 Unconventional Hiring 🛠️ Apprenticeship Model

SUPERBOSSES

What separates leaders who produce talent from those who manage it: the answer is teachable.

của Sydney Finkelstein 2016 272 trang

3.58

1.000+ đánh giá

🌱 Talent Development 👔 Executive Leadership 🤝 Mentorship 🔍 Unconventional Hiring 🛠️ Apprenticeship Model

Overdeliver

của Brian Kurtz • 2019

Your list is worth more than your copy. A direct response veteran shows how to profit.

4.16

223

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Overdeliver

Your list is worth more than your copy. A direct response veteran shows how to profit.

của Brian Kurtz 2019 298 trang

4.16

223 đánh giá

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Lean Branding

của Laura Busche • 2014

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

3.71

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Lean Branding

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

của Laura Busche 2014 296 trang

3.71

99 đánh giá

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Well-Designed

của Jon Kolko • 2014

The best products win on emotion, not features. How to design with empathy instead of assumptions.

3.89

500+

📐 Product Design 🧩 User Experience 📋 Product Management 💡 Design Thinking 🧠 Behavioral Design

Well-Designed

The best products win on emotion, not features. How to design with empathy instead of assumptions.

của Jon Kolko 2014 234 trang

3.89

500+ đánh giá

📐 Product Design 🧩 User Experience 📋 Product Management 💡 Design Thinking 🧠 Behavioral Design

Hacking Sales

của Max Altschuler • 2015

Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.

3.65

311

🏢 B2b Sales ⚙️ Sales Operations 🎯 Lead Generation 🤖 Sales Automation 📧 Cold Outreach

Hacking Sales

Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.

của Max Altschuler 2015 149 trang

3.65

311 đánh giá

🏢 B2b Sales ⚙️ Sales Operations 🎯 Lead Generation 🤖 Sales Automation 📧 Cold Outreach

App Empire

của Chad Mureta • 2011

The playbook for turning other people's code into your passive app income. No keyboard required.

3.67

380

📱 App Business 💰 Passive Income 🤝 Outsourcing 🔍 Market Research 📊 Data-Driven

App Empire

The playbook for turning other people's code into your passive app income. No keyboard required.

của Chad Mureta 2011 205 trang

3.67

380 đánh giá

📱 App Business 💰 Passive Income 🤝 Outsourcing 🔍 Market Research 📊 Data-Driven

The Intelligent Entrepreneur

của Bill Murphy Jr. • 2010

Commit fully, find the problem first, then sell relentlessly: the HBS method for founders.

4.01

500+

🚀 Startup Playbooks 🔍 Problem-First Thinking 🧠 Entrepreneurial Mindset 🤝 Business Networking 🛠️ Team Assembly

The Intelligent Entrepreneur

Commit fully, find the problem first, then sell relentlessly: the HBS method for founders.

của Bill Murphy Jr. 2010 352 trang

4.01

500+ đánh giá

🚀 Startup Playbooks 🔍 Problem-First Thinking 🧠 Entrepreneurial Mindset 🤝 Business Networking 🛠️ Team Assembly

Zero to IPO

của Frederic Kerrest • 2022

A founder's guide from idea to IPO: funding, teams, sales, surviving the crisis.

4.10

282

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