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SoBrief

Marketing Book Summaries

Hooked
by Nir Eyal • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
50k+
Hooked Summary
Immersive
Hooked
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
by Nir Eyal 2013 154 pages
4.12
50k+ ratings
The Tipping Point
by Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
800k+
The Tipping Point Summary
Immersive
The Tipping Point
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
by Malcolm Gladwell 2000 204 pages
4.01
800k+ ratings
Rework
by Jason Fried • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
100k+
Rework Summary
Immersive
Rework
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
by Jason Fried 2010 279 pages
3.97
100k+ ratings
Start With Why
by Simon Sinek • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
200k+
Start With Why Summary
Immersive
Start With Why
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
by Simon Sinek 2009 52 pages
4.10
200k+ ratings
The Art of Persuasion
by Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
500+
The Art of Persuasion Summary
Immersive
The Art of Persuasion
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
by Bob Burg 1998 238 pages
4.03
500+ ratings
Cues
by Vanessa Van Edwards • 2022
Two silent questions shape every first impression. The specific cues that answer them.
4.21
3k+
Cues Summary
Immersive
Cues
Two silent questions shape every first impression. The specific cues that answer them.
by Vanessa Van Edwards 2022 320 pages
4.21
3k+ ratings
Gym Launch Secrets
by Alex Hormozi • 2020
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
4.47
308
Gym Launch Secrets Summary
Immersive
Gym Launch Secrets
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
by Alex Hormozi 2020 57 pages
4.47
308 ratings
Traction
by Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9k+
Traction Summary
Immersive
Traction
Your best growth channel is the one your competitors dismissed. A process for finding it.
by Gabriel Weinberg 2014 288 pages
4.11
9k+ ratings
Smart Brevity
by Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
9k+
Smart Brevity Summary
Immersive
Smart Brevity
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
by Jim Vandehei 2022 199 pages
3.92
9k+ ratings
Questions Are the Answers
by Allan Pease • 2000
A questioning sequence that turns prospects into self-recruiters, no pitch required.
4.01
1k+
Questions Are the Answers Summary
Immersive
Questions Are the Answers
A questioning sequence that turns prospects into self-recruiters, no pitch required.
by Allan Pease 2000 96 pages
4.01
1k+ ratings
Ninja Selling
by Larry Kendall • 2017
84% of clients intend to return; only 25% do. Steady contact, not charisma, closes the gap.
4.50
1k+
Ninja Selling Summary
Immersive
Ninja Selling
84% of clients intend to return; only 25% do. Steady contact, not charisma, closes the gap.
by Larry Kendall 2017 344 pages
4.50
1k+ ratings
Ready, Fire, Aim
by Michael Masterson • 2007
Speed beats perfection: a four-stage field guide from zero to $100 million.
3.96
7k+
Ready, Fire, Aim Summary
Immersive
Ready, Fire, Aim
Speed beats perfection: a four-stage field guide from zero to $100 million.
by Michael Masterson 2007 400 pages
3.96
7k+ ratings
Exactly What to Say
by Phil M. Jones • 2017
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
3.75
9k+
Exactly What to Say Summary
Immersive
Exactly What to Say
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
by Phil M. Jones 2017 148 pages
3.75
9k+ ratings
Selling 101
by Zig Ziglar • 2003
Sixty-three percent of pitches end before anyone asks. Be the one who does.
4.10
1k+
Selling 101 Summary
Immersive
Selling 101
Sixty-three percent of pitches end before anyone asks. Be the one who does.
by Zig Ziglar 2003 112 pages
4.10
1k+ ratings
How to Sell Yourself
by Joe Girard • 1980
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
3.88
328
How to Sell Yourself Summary
Immersive
How to Sell Yourself
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
by Joe Girard 1980
3.88
328 ratings
Wealth without Cash
by Pace Morby • 2023
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
4.43
267
Wealth without Cash Summary
Immersive
Wealth without Cash
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
by Pace Morby 2023 248 pages
4.43
267 ratings
Fans First
by Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
500+
Fans First Summary
Immersive
Fans First
Forget advertising. How to build fans devoted enough to drive across the country for you.
by Jesse Cole 2022 358 pages
4.36
500+ ratings
When Coffee and Kale Compete
by Alan Klement • 2018
Customers already solve their problem, just badly. Learn to design the product they switch to.
4.01
500+
When Coffee and Kale Compete Summary
Immersive
When Coffee and Kale Compete
Customers already solve their problem, just badly. Learn to design the product they switch to.
by Alan Klement 2018 227 pages
4.01
500+ ratings
Intention Economy
by Doc Searls • 2012
Customers are worth more unowned. The missing half of the web: tools that make sellers compete.
3.71
177
Intention Economy Summary
Immersive
Intention Economy
Customers are worth more unowned. The missing half of the web: tools that make sellers compete.
by Doc Searls 2012 320 pages
3.71
177 ratings
Gap Selling
by Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1k+
Gap Selling Summary
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
by Keenan 2018 262 pages
4.27
1k+ ratings
The Mom Test
by Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
13k+
The Mom Test Summary
The Mom Test
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
by Rob Fitzpatrick 2013 138 pages
4.37
13k+ ratings
The Challenger Sale
by Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11k+
The Challenger Sale Summary
The Challenger Sale
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
by Matthew Dixon 2011 242 pages
3.91
11k+ ratings
Influence
by Robert B. Cialdini • 1984
Your yes is less free than you think: six psychological levers that decide before you do.
4.21
100k+
Influence Summary
Influence
Your yes is less free than you think: six psychological levers that decide before you do.
by Robert B. Cialdini 1984 260 pages
4.21
100k+ ratings
Fanatical Prospecting
by Jeb Blount • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6k+
Fanatical Prospecting Summary
Fanatical Prospecting
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
by Jeb Blount 2015 304 pages
4.25
6k+ ratings
The Business of the 21st Century
by Robert T. Kiyosaki • 2010
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
3.87
11k+
The Business of the 21st Century Summary
The Business of the 21st Century
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
by Robert T. Kiyosaki 2010 117 pages
3.87
11k+ ratings
Way of the Wolf
by Jordan Belfort • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
9k+
Way of the Wolf Summary
Way of the Wolf
The closing system that runs on certainty, not charm, starting with the first four seconds.
by Jordan Belfort 2017 240 pages
3.95
9k+ ratings
The Startup Owner's Manual
by Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12k+
The Startup Owner's Manual Summary
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
by Steve Blank 2012 608 pages
4.11
12k+ ratings
Ogilvy on Advertising
by David Ogilvy • 1985
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
11k+
Ogilvy on Advertising Summary
Ogilvy on Advertising
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1985 224 pages
4.15
11k+ ratings
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
Launch Summary
Launch
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014 206 pages
3.99
4k+ ratings
Expert Secrets
by Russell Brunson • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
4k+
Expert Secrets Summary
Expert Secrets
One webinar script that builds a paying movement: tell three stories, then ask four questions.
by Russell Brunson 2017 302 pages
4.24
4k+ ratings
Sell or Be Sold
by Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
8k+
Sell or Be Sold Summary
Sell or Be Sold
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
by Grant Cardone 1998 256 pages
4.05
8k+ ratings
Sales EQ
by Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1k+
Sales EQ Summary
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
by Jeb Blount 2017 320 pages
4.28
1k+ ratings
Cashvertising
by Drew Eric Whitman • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
2k+
Cashvertising Summary
Cashvertising
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
by Drew Eric Whitman 2008 208 pages
4.35
2k+ ratings
Hacking Growth
by Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
5k+
Hacking Growth Summary
Hacking Growth
Build a team that runs 30 growth experiments a week; here is the structure and process.
by Sean Ellis 2017 320 pages
4.11
5k+ ratings
The Attention Merchants
by Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
4k+
The Attention Merchants Summary
The Attention Merchants
Your attention has been for sale since 1833. The hidden industry that trades in it.
by Tim Wu 2016 403 pages
4.07
4k+ ratings
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
100k+
Influence Summary
Influence
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984 260 pages
4.21
100k+ ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
500+
The 3-Minute Rule Summary
The 3-Minute Rule
The sequence that leads audiences to sell themselves in under three minutes.
by Brant Pinvidic 2019 256 pages
4.17
500+ ratings
The Youtube Formula
by Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
500+
The Youtube Formula Summary
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
by Derral Eves 2021 352 pages
4.09
500+ ratings
HBR Guide to Persuasive Presentations
by Nancy Duarte • 2010
Your slides get three seconds to earn attention: the craft rules for making each one count.
3.95
1k+
HBR Guide to Persuasive Presentations Summary
HBR Guide to Persuasive Presentations
Your slides get three seconds to earn attention: the craft rules for making each one count.
by Nancy Duarte 2010 256 pages
3.95
1k+ ratings
The Full Fee Agent
by Chris Voss • 2022
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
4.44
428
The Full Fee Agent Summary
The Full Fee Agent
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
by Chris Voss 2022 204 pages
4.44
428 ratings
Show Your Work!
by Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
61k+
Show Your Work! Summary
Show Your Work!
Share your unfinished work daily, and the audience finds you before you are ready.
by Austin Kleon 2014 131 pages
4.08
61k+ ratings
Sell It Like Serhant
by Ryan Serhant • 2018
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
4.28
3k+
Sell It Like Serhant Summary
Sell It Like Serhant
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
by Ryan Serhant 2018 240 pages
4.28
3k+ ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
1k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006 368 pages
4.14
1k+ ratings
The Ultimate Sales Machine
by Chet Holmes • 2007
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
3.97
9k+
The Ultimate Sales Machine Summary
The Ultimate Sales Machine
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
by Chet Holmes 2007 272 pages
3.97
9k+ ratings
The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
1k+
The Ultimate Sales Letter Summary
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994 240 pages
4.17
1k+ ratings
The Art of the Start
by Guy Kawasaki • 2004
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
3.90
29k+
The Art of the Start Summary
The Art of the Start
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
by Guy Kawasaki 2004 226 pages
3.90
29k+ ratings
Predictable Revenue
by Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5k+
Predictable Revenue Summary
Predictable Revenue
One email system, four sales roles, and the math that makes revenue predictable.
by Aaron Ross 2011 213 pages
3.97
5k+ ratings
The Four Steps to the Epiphany
by Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
16k+
The Four Steps to the Epiphany Summary
The Four Steps to the Epiphany
Build it and they will come is a lie. The startup playbook: learn, then build.
by Steve Blank 2003 370 pages
3.96
16k+ ratings
The Presentation Secrets of Steve Jobs
by Carmine Gallo • 2009
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
4.09
7k+
The Presentation Secrets of Steve Jobs Summary
The Presentation Secrets of Steve Jobs
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
by Carmine Gallo 2009 272 pages
4.09
7k+ ratings
How to Grow Your Small Business
by Donald Miller • 2023
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
4.33
1k+
How to Grow Your Small Business Summary
How to Grow Your Small Business
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
by Donald Miller 2023 271 pages
4.33
1k+ ratings
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