Best Marketing Books | Summaries & Audio

Marketing Book Summaries

One Plus One Equals Three

by Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

1k+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

by Dave Trott 2015 256 pages

4.19

1k+ ratings

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

Reinventing You

by Dorie Clark • 2013

People have already decided who you are. Here is how you rewrite that story.

3.63

1k+

🌀 Career Transitions 🏷️ Personal Branding 👥 Mentorship Strategies 🤝 Strategic Networking 💡 Thought Leadership

Reinventing You

People have already decided who you are. Here is how you rewrite that story.

by Dorie Clark 2013 226 pages

3.63

1k+ ratings

🌀 Career Transitions 🏷️ Personal Branding 👥 Mentorship Strategies 🤝 Strategic Networking 💡 Thought Leadership

Enchantment

by Guy Kawasaki • 2011

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

3.74

11k+

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Enchantment

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

by Guy Kawasaki 2011 211 pages

3.74

11k+ ratings

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Competing on Analytics

by Thomas H. Davenport • 2007

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

3.69

1k+

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions 🧠 Analytics Culture 🗄️ Data Management

Competing on Analytics

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

by Thomas H. Davenport 2007 218 pages

3.69

1k+ ratings

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions 🧠 Analytics Culture 🗄️ Data Management

The Architecture of Persuasion

by Michael Masterson • 2009

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

4.25

166

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

The Architecture of Persuasion

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

by Michael Masterson 2009 121 pages

4.25

166 ratings

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

Unconscious Branding

by Douglas Van Praet • 2012

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

3.94

342

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy 🧬 Evolutionary Psychology 🌀 Unconscious Influence

Unconscious Branding

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

by Douglas Van Praet 2012 288 pages

3.94

342 ratings

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy 🧬 Evolutionary Psychology 🌀 Unconscious Influence

UX for Lean Startups

by Laura Klein • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2k+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

UX for Lean Startups

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

by Laura Klein 2013 233 pages

4.10

2k+ ratings

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Building an Empire

by Brian Carruthers • 2014

The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.

4.40

500+

🕸️ Network Marketing 📞 Direct Sales 🧱 Downline Building 💸 Residual Income 🛡️ Sales Rejection

Building an Empire

The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.

by Brian Carruthers 2014 272 pages

4.40

500+ ratings

🕸️ Network Marketing 📞 Direct Sales 🧱 Downline Building 💸 Residual Income 🛡️ Sales Rejection

Invisible Selling Machine

by Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

376

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

by Ryan Deiss 2015 172 pages

4.18

376 ratings

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Design Driven Innovation

by Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

by Roberto Verganti 2009 288 pages

4.00

498 ratings

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The Choice Factory

by Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

1k+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

by Richard Shotton 2018 202 pages

4.11

1k+ ratings

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Startup Owner's Manual Strategy Guide

by Steve Blank • 2012

The original playbook for founders: stop guessing, start testing, find a business model that scales.

4.28

109

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

The Startup Owner's Manual Strategy Guide

The original playbook for founders: stop guessing, start testing, find a business model that scales.

by Steve Blank 2012 608 pages

4.28

109 ratings

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

Presenting to Win

by Jerry Weissman • 2003

The framework for moving any audience from indifference to action, one slide at a time.

3.93

1k+

🎤 Presentation Skills 📖 Business Storytelling 🗣️ Public Speaking 👥 Audience Engagement 🖼️ Slide Design

Presenting to Win

The framework for moving any audience from indifference to action, one slide at a time.

by Jerry Weissman 2003 252 pages

3.93

1k+ ratings

🎤 Presentation Skills 📖 Business Storytelling 🗣️ Public Speaking 👥 Audience Engagement 🖼️ Slide Design

Virtual Selling

by Jeb Blount • 2020

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

3.92

396

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

Virtual Selling

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

by Jeb Blount 2020 354 pages

3.92

396 ratings

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

Tim Cook

by Leander Kahney • 2019

They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.

3.70

3k+

🍎 Apple History 💻 Tech Leadership ❤️ Values-Driven Leadership ⚖️ Corporate Ethics 📦 Supply Chain Management

Tim Cook

They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.

by Leander Kahney 2019 320 pages

3.70

3k+ ratings

🍎 Apple History 💻 Tech Leadership ❤️ Values-Driven Leadership ⚖️ Corporate Ethics 📦 Supply Chain Management

No B.S. Sales Success In The New Economy

by Dan S. Kennedy • 2010

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

4.31

153

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

No B.S. Sales Success In The New Economy

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

by Dan S. Kennedy 2010 262 pages

4.31

153 ratings

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

Pour Your Heart Into It

by Howard Schultz • 1997

How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.

4.02

12k+

☕ Coffee Industry 📖 Founder Memoir 🏢 Company Culture 🧭 Values-Driven Leadership 🏗️ Brand Building

Pour Your Heart Into It

How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.

by Howard Schultz 1997 368 pages

4.02

12k+ ratings

☕ Coffee Industry 📖 Founder Memoir 🏢 Company Culture 🧭 Values-Driven Leadership 🏗️ Brand Building

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

500+

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020 224 pages

4.30

500+ ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

The Message of You

by Judy Carter • 2013

Your life stories are worth paying for. A blueprint for turning them into a speaking career.

4.39

159

🎤 Public Speaking 💰 Speaking Careers 📖 Personal Storytelling 😂 Humor In Speaking ✍️ Speech Writing

The Message of You

Your life stories are worth paying for. A blueprint for turning them into a speaking career.

by Judy Carter 2013 336 pages

4.39

159 ratings

🎤 Public Speaking 💰 Speaking Careers 📖 Personal Storytelling 😂 Humor In Speaking ✍️ Speech Writing

Giftology

by John Ruhlin • 2016

One knife, no logo, worst possible moment. The business gift that actually works.

4.06

1k+

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Giftology

One knife, no logo, worst possible moment. The business gift that actually works.

by John Ruhlin 2016 184 pages

4.06

1k+ ratings

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Selling in a Crisis

by Jeb Blount • 2022

When markets crash, panic loses deals. The prospecting, pricing, and mindset moves that win.

4.10

199

📉 Recession Proofing 📞 Sales Prospecting 🔧 Pipeline Management ⏰ Time Management 👂 Active Listening

Selling in a Crisis

When markets crash, panic loses deals. The prospecting, pricing, and mindset moves that win.

by Jeb Blount 2022 207 pages

4.10

199 ratings

📉 Recession Proofing 📞 Sales Prospecting 🔧 Pipeline Management ⏰ Time Management 👂 Active Listening

UX Strategy

by Jaime Levy • 2014

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

3.94

1k+

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery 📋 User Research 📊 Competitive Analysis

UX Strategy

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

by Jaime Levy 2014 310 pages

3.94

1k+ ratings

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery 📋 User Research 📊 Competitive Analysis

All In Startup

by Diana Kander • 2014

At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.

4.07

500+

📚 Business Novel 🔬 Lean Startup Method 🧠 Mentor Apprentice 🃏 Poker And Business 📖 Instructional Fiction

All In Startup

At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.

by Diana Kander 2014 304 pages

4.07

500+ ratings

📚 Business Novel 🔬 Lean Startup Method 🧠 Mentor Apprentice 🃏 Poker And Business 📖 Instructional Fiction

Winning on Purpose

by Fred Reichheld • 2021

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

3.97

428

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Winning on Purpose

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

by Fred Reichheld 2021 256 pages

3.97

428 ratings

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Mastering the Complex Sale

by Jeff Thull • 2003

In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.

3.91

457

🏢 Complex Sales 🏭 B2b Sales 🩺 Diagnostic Selling 💬 Consultative Selling 📋 Sales Methodology

Mastering the Complex Sale

In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.

by Jeff Thull 2003 304 pages

3.91

457 ratings

🏢 Complex Sales 🏭 B2b Sales 🩺 Diagnostic Selling 💬 Consultative Selling 📋 Sales Methodology

Brand Failures

by Matt Haig • 2003

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

3.58

500+

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures 📋 Case Studies 🚨 Crisis Management

Brand Failures

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

by Matt Haig 2003 256 pages

3.58

500+ ratings

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures 📋 Case Studies 🚨 Crisis Management

Content Strategy for the Web

by Kristina Halvorson • 2012

Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.

4.00

2k+

🧱 Content Strategy ✍️ Web Writing ♻️ Content Lifecycle ⚙️ Content Operations 📝 Editorial Strategy

Content Strategy for the Web

Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.

by Kristina Halvorson 2012 198 pages

4.00

2k+ ratings

🧱 Content Strategy ✍️ Web Writing ♻️ Content Lifecycle ⚙️ Content Operations 📝 Editorial Strategy

How To Make It in the New Music Business

by Ari Herstand • 2016

The business half of music: booking, licensing, touring, and building the fans who actually pay.

4.39

500+

🎸 Diy Music Career 🎨 Independent Artists 💌 Fan Engagement 💰 Monetizing Creativity 🚐 Touring Strategy

How To Make It in the New Music Business

The business half of music: booking, licensing, touring, and building the fans who actually pay.

by Ari Herstand 2016 400 pages

4.39

500+ ratings

🎸 Diy Music Career 🎨 Independent Artists 💌 Fan Engagement 💰 Monetizing Creativity 🚐 Touring Strategy

Eat Their Lunch

by Anthony Iannarino • 2018

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

4.08

390

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy 💎 Value Selling 🗺️ Stakeholder Management

Eat Their Lunch

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

by Anthony Iannarino 2018 240 pages

4.08

390 ratings

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy 💎 Value Selling 🗺️ Stakeholder Management

The Official Get Rich Guide to Information Marketing

by Dan S. Kennedy • 2007

A 12-month system to generate seven figures selling e-books, courses, and coaching online.

3.79

149

🏷️ Information Marketing 📬 Direct Response Marketing 💻 Internet Business 🛒 Sales Funnels 📧 Email Marketing

The Official Get Rich Guide to Information Marketing

A 12-month system to generate seven figures selling e-books, courses, and coaching online.

by Dan S. Kennedy 2007 288 pages

3.79

149 ratings

🏷️ Information Marketing 📬 Direct Response Marketing 💻 Internet Business 🛒 Sales Funnels 📧 Email Marketing

Logos that Last

by Allan Peters • 2023

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

4.21

253

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

Logos that Last

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

by Allan Peters 2023 208 pages

4.21

253 ratings

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

Design Is a Job

by Mike Monteiro • 2012

Stop designing for exposure: a field manual for building a profitable, sustainable design practice.

4.22

5k+

🏢 Design Business 🎨 Creative Freelancing 💰 Value Pricing 📝 Contract Negotiation 🤝 Client Management

Design Is a Job

Stop designing for exposure: a field manual for building a profitable, sustainable design practice.

by Mike Monteiro 2012 135 pages

4.22

5k+ ratings

🏢 Design Business 🎨 Creative Freelancing 💰 Value Pricing 📝 Contract Negotiation 🤝 Client Management

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015 205 pages

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

Swim with the Sharks Without Being Eaten Alive

by Harvey MacKay • 1988

The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.

3.93

6k+

🧑‍💼 Business Negotiations 📈 Sales Techniques 🤝 Customer Relationships 🗣️ Persuasion And Influence 🏆 Competitive Strategy

Swim with the Sharks Without Being Eaten Alive

The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.

by Harvey MacKay 1988 288 pages

3.93

6k+ ratings

🧑‍💼 Business Negotiations 📈 Sales Techniques 🤝 Customer Relationships 🗣️ Persuasion And Influence 🏆 Competitive Strategy

The Lazy Man's Way to Riches

by Joe Karbo • 1973

A daily mental drill rewrites your self-image ceiling; the rest is mail-order math.

3.66

121

🪞 Self-Image Psychology 🧠 Subconscious Mind 🔊 Affirmations 📬 Direct Response Marketing 📊 Media Buying

The Lazy Man's Way to Riches

A daily mental drill rewrites your self-image ceiling; the rest is mail-order math.

by Joe Karbo 1973 156 pages

3.66

121 ratings

🪞 Self-Image Psychology 🧠 Subconscious Mind 🔊 Affirmations 📬 Direct Response Marketing 📊 Media Buying

Retention Point

by Robert Skrob • 2018

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

3.73

309

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement 🏘️ Community Building 🧭 Onboarding Strategy

Retention Point

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

by Robert Skrob 2018 162 pages

3.73

309 ratings

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement 🏘️ Community Building 🧭 Onboarding Strategy

Methods of Persuasion

by Nick Kolenda • 2013

Every decision rides on invisible psychological rails. Here is how to lay the track.

4.14

1k+

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Methods of Persuasion

Every decision rides on invisible psychological rails. Here is how to lay the track.

by Nick Kolenda 2013 240 pages

4.14

1k+ ratings

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Unlocking the Customer Value Chain

by Thales S Teixeira • 2019

Disruption follows the customer chain, not the technology curve. The next break is predictable.

4.05

🧨 Disruption Theory 🔄 Business Model Innovation 🗺️ Customer Journey Mapping 📈 Startup Scaling 👁️ Consumer Behavior

Unlocking the Customer Value Chain

Disruption follows the customer chain, not the technology curve. The next break is predictable.

by Thales S Teixeira 2019 352 pages

4.05

22 ratings

🧨 Disruption Theory 🔄 Business Model Innovation 🗺️ Customer Journey Mapping 📈 Startup Scaling 👁️ Consumer Behavior

Trump

by Donald J. Trump • 2004

Spot underpriced assets, dominate the table, and turn a name into an entire business empire.

3.61

2k+

🏠 Real Estate Investing 🏗️ Brand Building 🤝 Negotiation Tactics 💰 Wealth Mindset 📈 Wealth Creation

Trump

Spot underpriced assets, dominate the table, and turn a name into an entire business empire.

by Donald J. Trump 2004 288 pages

3.61

2k+ ratings

🏠 Real Estate Investing 🏗️ Brand Building 🤝 Negotiation Tactics 💰 Wealth Mindset 📈 Wealth Creation

Neuro Web Design

by Susan M. Weinschenk • 2008

The conscious mind is your site's last reader. Design for the ones that decide first.

3.85

500+

🖥️ Web Design 📱 User Experience 📈 Behavioral Economics 🧠 Behavioral Psychology 🔍 Cognitive Biases

Neuro Web Design

The conscious mind is your site's last reader. Design for the ones that decide first.

by Susan M. Weinschenk 2008 168 pages

3.85

500+ ratings

🖥️ Web Design 📱 User Experience 📈 Behavioral Economics 🧠 Behavioral Psychology 🔍 Cognitive Biases

Zero to Sold

by Arvid Kahl • 2020

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

4.14

434

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Zero to Sold

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

by Arvid Kahl 2020 502 pages

4.14

434 ratings

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

You Are The Brand

by Mike Kim • 2021

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

4.22

259

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

You Are The Brand

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

by Mike Kim 2021 225 pages

4.22

259 ratings

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Selling Luxury

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009 176 pages

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

A Technique for Producing Ideas

by James Webb Young • 1940

Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.

4.05

5k+

💡 Idea Generation 📋 Creative Process ⚙️ Systematic Creativity 🧩 Combinatorial Creativity 📢 Advertising Classics

A Technique for Producing Ideas

Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.

by James Webb Young 1940 64 pages

4.05

5k+ ratings

💡 Idea Generation 📋 Creative Process ⚙️ Systematic Creativity 🧩 Combinatorial Creativity 📢 Advertising Classics

Made to Stick (Chapter 4

by Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

126

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Made to Stick (Chapter 4

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

by Chip Heath 2008 291 pages

4.21

126 ratings

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Convert!

by Ben Hunt • 2011

Stop designing for yourself. A system for building websites that answer what visitors actually need.

3.91

128

🎯 Conversion Optimization 🧠 Buyer Psychology 🗺️ Buyer Journey 📝 Content Strategy 🔍 Seo Writing

Convert!

Stop designing for yourself. A system for building websites that answer what visitors actually need.

by Ben Hunt 2011 312 pages

3.91

128 ratings

🎯 Conversion Optimization 🧠 Buyer Psychology 🗺️ Buyer Journey 📝 Content Strategy 🔍 Seo Writing

The Pricing Roadmap

by Ulrik Lehrskov-Schmidt • 2023

B2B SaaS pricing done backwards: build the structure around who pays, not what you built.

5.00

💰 Pricing Strategy ☁️ B2b Saas 📊 Value-Based Pricing 🔧 Jobs To Be Done 🔄 Subscription Models

The Pricing Roadmap

B2B SaaS pricing done backwards: build the structure around who pays, not what you built.

by Ulrik Lehrskov-Schmidt 2023 296 pages

5.00

1 ratings

💰 Pricing Strategy ☁️ B2b Saas 📊 Value-Based Pricing 🔧 Jobs To Be Done 🔄 Subscription Models

Words That Work

by Frank Luntz • 2006

Your audience hears their own version. A pollster's method for making your words land as intended.

3.62

2k+

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Words That Work

Your audience hears their own version. A pollster's method for making your words land as intended.

by Frank Luntz 2006 483 pages

3.62

2k+ ratings

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Making Websites Win

by Karl Blanks • 2017

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

4.31

435

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing 🔍 Customer Research ✍️ Copywriting

Making Websites Win

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

by Karl Blanks 2017 352 pages

4.31

435 ratings

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing 🔍 Customer Research ✍️ Copywriting

The Art & Business Of Ghostwriting

by Nicolas Cole • 2023

Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.

4.27

122

👻 Ghostwriting ✍️ Freelance Writing 🧠 Thought Leadership 💼 Solopreneurship 📊 Content Marketing

The Art & Business Of Ghostwriting

Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.

by Nicolas Cole 2023 264 pages

4.27

122 ratings

👻 Ghostwriting ✍️ Freelance Writing 🧠 Thought Leadership 💼 Solopreneurship 📊 Content Marketing

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