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Trending Themes Lists New Genres Authors

Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Book Summaries

Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Better, Simpler Strategy Summary
Better, Simpler Strategy
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021 273 pages
4.06
415 ratings
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Summary
Consumerology
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010 224 pages
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
500+
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Outside In Summary
Outside In
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012 272 pages
3.93
500+ ratings
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Go for No! for Network Marketing
by Richard Fenton • 2017
Collect rejections, not yeses: the network marketing system where more nos means more success.
4.44
299
🏢 Network Marketing💰 Direct Sales🚫 Rejection Handling📞 Cold Outreach🔄 Reframing Failure
Go for No! for Network Marketing Summary
Go for No! for Network Marketing
Collect rejections, not yeses: the network marketing system where more nos means more success.
by Richard Fenton 2017 144 pages
4.44
299 ratings
🏢 Network Marketing💰 Direct Sales🚫 Rejection Handling📞 Cold Outreach🔄 Reframing Failure
Selling to Big Companies
by Jill Konrath • 2005
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
3.89
500+
🏢 B2b Sales🔄 Sales Process🔍 Prospecting🤝 Consultative Selling🧭 Trusted Advisor
Selling to Big Companies Summary
Selling to Big Companies
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
by Jill Konrath 2005 272 pages
3.89
500+ ratings
🏢 B2b Sales🔄 Sales Process🔍 Prospecting🤝 Consultative Selling🧭 Trusted Advisor
The Lost Art of Closing
by Anthony Iannarino • 2017
The close is a myth. Deals advance on commitments traded for value step by step.
4.25
500+
🏢 B2b Sales🏗️ Complex Sales🤝 Consultative Selling💡 Insight-Led Selling🧩 Stakeholder Alignment
The Lost Art of Closing Summary
The Lost Art of Closing
The close is a myth. Deals advance on commitments traded for value step by step.
by Anthony Iannarino 2017 213 pages
4.25
500+ ratings
🏢 B2b Sales🏗️ Complex Sales🤝 Consultative Selling💡 Insight-Led Selling🧩 Stakeholder Alignment
The Successful Business Plan
by Rhonda Abrams • 1991
Write a business plan that guides your company, not just impresses a loan officer.
3.90
278
🗺️ Business Planning📋 Small Business Guides💰 Startup Funding🔍 Market Research⚔️ Competitive Strategy
The Successful Business Plan Summary
The Successful Business Plan
Write a business plan that guides your company, not just impresses a loan officer.
by Rhonda Abrams 1991 417 pages
3.90
278 ratings
🗺️ Business Planning📋 Small Business Guides💰 Startup Funding🔍 Market Research⚔️ Competitive Strategy
Diffusion of Innovations
by Everett M. Rogers • 1982
Better ideas don't always win. The social networks around an innovation decide what spreads.
4.10
1k+
🖥️ Technology Adoption🌊 Social Change🏢 Organizational Change🕸️ Social Networks📢 Social Influence
Diffusion of Innovations Summary
Diffusion of Innovations
Better ideas don't always win. The social networks around an innovation decide what spreads.
by Everett M. Rogers 1982 576 pages
4.10
1k+ ratings
🖥️ Technology Adoption🌊 Social Change🏢 Organizational Change🕸️ Social Networks📢 Social Influence
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
500+
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Emotion By Design Summary
Emotion By Design
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022 302 pages
3.69
500+ ratings
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Passive Income
by Richard Gadson • 2016
The online business models that pay around the clock, from affiliate sales to digital courses.
2.96
322
💰 Passive Income💻 Online Business🔗 Affiliate Marketing📦 Dropshipping📱 Digital Products
Passive Income Summary
Passive Income
The online business models that pay around the clock, from affiliate sales to digital courses.
by Richard Gadson 2016 126 pages
2.96
322 ratings
💰 Passive Income💻 Online Business🔗 Affiliate Marketing📦 Dropshipping📱 Digital Products
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010 288 pages
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Zero-Resistance Selling
by Maxwell Maltz • 1998
Your self-image draws a hard line around every sale. Here is how to move it.
4.19
242
🧠 Sales Psychology📞 Selling Techniques🎯 Mental Rehearsal🛡️ Objection Handling💭 Sales Mindset
Zero-Resistance Selling Summary
Zero-Resistance Selling
Your self-image draws a hard line around every sale. Here is how to move it.
by Maxwell Maltz 1998 223 pages
4.19
242 ratings
🧠 Sales Psychology📞 Selling Techniques🎯 Mental Rehearsal🛡️ Objection Handling💭 Sales Mindset
The Million-Dollar, One-Person Business, Revised
by Elaine Pofeldt • 2018
Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.
3.58
1k+
🧑‍💼 Solo Business🏖️ Lifestyle Business🤝 Outsourcing Strategies📦 E-Commerce Scaling💰 Cash Flow Management
The Million-Dollar, One-Person Business, Revised Summary
The Million-Dollar, One-Person Business, Revised
Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.
by Elaine Pofeldt 2018 265 pages
3.58
1k+ ratings
🧑‍💼 Solo Business🏖️ Lifestyle Business🤝 Outsourcing Strategies📦 E-Commerce Scaling💰 Cash Flow Management
Creating a Brand Identity
by Catharine Slade-Brooking • 2016
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
3.99
307
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication🔣 Semiotics⚙️ Design Process
Creating a Brand Identity Summary
Creating a Brand Identity
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
by Catharine Slade-Brooking 2016 160 pages
3.99
307 ratings
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication🔣 Semiotics⚙️ Design Process
48-Hour Start-up
by Fraser Doherty • 2017
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
3.84
500+
⚡ Lean Startup Methodology🏗️ Rapid Prototyping💰 Bootstrapping🔍 Market Validation📣 Customer Acquisition
48-Hour Start-up Summary
48-Hour Start-up
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
by Fraser Doherty 2017 224 pages
3.84
500+ ratings
⚡ Lean Startup Methodology🏗️ Rapid Prototyping💰 Bootstrapping🔍 Market Validation📣 Customer Acquisition
Public Relations
by Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
📢 Public Relations🎭 Propaganda Theory🗣️ Opinion Shaping🎯 Strategic Communication🚨 Crisis Management
Public Relations Summary
Public Relations
Public opinion is not found; it is built, and building it has rules.
by Edward L. Bernays 1952 374 pages
3.98
175 ratings
📢 Public Relations🎭 Propaganda Theory🗣️ Opinion Shaping🎯 Strategic Communication🚨 Crisis Management
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity🛡️ Complaint Handling🧠 Customer Psychology
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000 256 pages
3.9
200 ratings
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity🛡️ Complaint Handling🧠 Customer Psychology
Instagram Power
by Jason Miles • 2013
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
3.76
372
📸 Instagram Marketing👁️ Visual Storytelling📱 Mobile Marketing🏪 Small Business Branding📣 Social Media Campaigns
Instagram Power Summary
Instagram Power
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
by Jason Miles 2013 256 pages
3.76
372 ratings
📸 Instagram Marketing👁️ Visual Storytelling📱 Mobile Marketing🏪 Small Business Branding📣 Social Media Campaigns
Building a Better Law Practice
by Jeremy W. Richter • 2019
The lawyer's micro-habit playbook: tiny daily fixes for writing, client trust, and trial craft.
3.73
11
🏛️ Law Practice Management✍️ Legal Writing⚖️ Trial Advocacy🤝 Client Relationships📈 Business Development
Building a Better Law Practice Summary
Building a Better Law Practice
The lawyer's micro-habit playbook: tiny daily fixes for writing, client trust, and trial craft.
by Jeremy W. Richter 2019 215 pages
3.73
11 ratings
🏛️ Law Practice Management✍️ Legal Writing⚖️ Trial Advocacy🤝 Client Relationships📈 Business Development
The Entrepreneurial Mindset
by Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight🏗️ Business Model Design💡 Innovation Strategy
The Entrepreneurial Mindset Summary
The Entrepreneurial Mindset
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
by Rita Gunther McGrath 2000 380 pages
4.19
264 ratings
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight🏗️ Business Model Design💡 Innovation Strategy
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
500+
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Hug Your Customers Summary
Hug Your Customers
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003 319 pages
4.03
500+ ratings
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
500+
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs🔎 Market Segmentation🗣️ Voice Of The Customer
What Customers Want Summary
What Customers Want
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005 256 pages
4.03
500+ ratings
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs🔎 Market Segmentation🗣️ Voice Of The Customer
Brewing Up a Business
by Sam Calagione • 2005
A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.
3.78
1k+
🍺 Craft Beer Industry📖 Startup Memoir🎯 Product Differentiation🏷️ Brand Building📣 Innovative Marketing
Brewing Up a Business Summary
Brewing Up a Business
A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.
by Sam Calagione 2005 280 pages
3.78
1k+ ratings
🍺 Craft Beer Industry📖 Startup Memoir🎯 Product Differentiation🏷️ Brand Building📣 Innovative Marketing
The Fashion Designer Survival Guide
by Mary Gehlhar • 2005
Design school taught you to sketch. This teaches you to sell, source, and stay solvent.
3.96
369
🧵 Fashion Entrepreneurship🏭 Apparel Industry🏗️ Brand Building💰 Small Business Finance🏬 Retail Strategy
The Fashion Designer Survival Guide Summary
The Fashion Designer Survival Guide
Design school taught you to sketch. This teaches you to sell, source, and stay solvent.
by Mary Gehlhar 2005 304 pages
3.96
369 ratings
🧵 Fashion Entrepreneurship🏭 Apparel Industry🏗️ Brand Building💰 Small Business Finance🏬 Retail Strategy
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Email Persuasion Summary
Email Persuasion
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013 162 pages
3.76
258 ratings
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
The $12 Million Stuffed Shark
by Don Thompson • 2008
The art market runs on branding and insecurity. A $12 million dead shark proves it.
3.87
6k+
🎨 Art Market🖼️ Contemporary Art📊 Behavioral Economics💰 Art Investment🧠 Collector Psychology
The $12 Million Stuffed Shark Summary
The $12 Million Stuffed Shark
The art market runs on branding and insecurity. A $12 million dead shark proves it.
by Don Thompson 2008 272 pages
3.87
6k+ ratings
🎨 Art Market🖼️ Contemporary Art📊 Behavioral Economics💰 Art Investment🧠 Collector Psychology
YouTube Secrets
by Sean Cannell • 2022
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
4.02
2k+
🎥 Video Marketing✍️ Content Creation💡 Creator Economy👥 Audience Building⭐ Personal Branding
YouTube Secrets Summary
YouTube Secrets
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
by Sean Cannell 2022 122 pages
4.02
2k+ ratings
🎥 Video Marketing✍️ Content Creation💡 Creator Economy👥 Audience Building⭐ Personal Branding
The Product Manager's Survival Guide
by Steven Haines • 2013
Run your product like a business: the full playbook for strategy, customers, launch, and metrics.
3.63
449
🧭 Product Management🔍 Customer Discovery📊 Market Analysis🗺️ Product Strategy🚀 Go-To-Market Strategy
The Product Manager's Survival Guide Summary
The Product Manager's Survival Guide
Run your product like a business: the full playbook for strategy, customers, launch, and metrics.
by Steven Haines 2013 288 pages
3.63
449 ratings
🧭 Product Management🔍 Customer Discovery📊 Market Analysis🗺️ Product Strategy🚀 Go-To-Market Strategy
Brag Better
by Meredith Fineman • 2020
The loudest get the recognition. How the quietly competent can learn to claim theirs.
3.56
500+
📣 Self-Promotion🗣️ Office Communication📈 Career Advancement👤 Imposter Syndrome🏷️ Personal Branding
Brag Better Summary
Brag Better
The loudest get the recognition. How the quietly competent can learn to claim theirs.
by Meredith Fineman 2020 288 pages
3.56
500+ ratings
📣 Self-Promotion🗣️ Office Communication📈 Career Advancement👤 Imposter Syndrome🏷️ Personal Branding
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016 108 pages
4.34
149 ratings
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
Rock Your Network Marketing Business
by Sarah Robbins • 2013
Five daily contacts, one personal story, and a system your team can copy without you.
4.05
1k+
💼 Network Marketing🎯 Sales Prospecting📖 Storytelling For Sales🛡️ Objection Handling🔄 Team Duplication
Rock Your Network Marketing Business Summary
Rock Your Network Marketing Business
Five daily contacts, one personal story, and a system your team can copy without you.
by Sarah Robbins 2013 109 pages
4.05
1k+ ratings
💼 Network Marketing🎯 Sales Prospecting📖 Storytelling For Sales🛡️ Objection Handling🔄 Team Duplication
The SaaS Sales Method for Account Executives
by Jacco van der Kooij • 2018
Diagnose before you demo: a SaaS sales method that turns price battles into value trades.
4.30
61
🏢 B2b Sales🏗️ Enterprise Sales🎯 Buyer-Focused Selling💎 Value-Based Selling🩺 Consultative Selling
The SaaS Sales Method for Account Executives Summary
The SaaS Sales Method for Account Executives
Diagnose before you demo: a SaaS sales method that turns price battles into value trades.
by Jacco van der Kooij 2018 181 pages
4.30
61 ratings
🏢 B2b Sales🏗️ Enterprise Sales🎯 Buyer-Focused Selling💎 Value-Based Selling🩺 Consultative Selling
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
by The Disney Institute • 2060
How a theme park operator turns customer service into theater, and the blueprint you can steal.
3.33
3
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
How a theme park operator turns customer service into theater, and the blueprint you can steal.
by The Disney Institute 2060 224 pages
3.33
3 ratings
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
Teach Your Gift
by Danny Iny • 2020
Build a course business that actually works: pilot small, co-create with students, then scale.
3.94
160
🎓 Online Course Creation💻 Digital Education📐 Instructional Design🔄 Lean Methodology🌱 Transformative Learning
Teach Your Gift Summary
Teach Your Gift
Build a course business that actually works: pilot small, co-create with students, then scale.
by Danny Iny 2020 129 pages
3.94
160 ratings
🎓 Online Course Creation💻 Digital Education📐 Instructional Design🔄 Lean Methodology🌱 Transformative Learning
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Summary
Spent
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009 384 pages
3.85
1k+ ratings
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Instagram Secrets
by Jeremy McGilvrey • 2017
Instagram for business: the playbook for turning followers into customers, from content to sale.
3.75
440
📱 Instagram Marketing🤝 Influencer Marketing🛒 Sales Funnel Design🚀 Growth Hacking💌 Direct Response Marketing
Instagram Secrets Summary
Instagram Secrets
Instagram for business: the playbook for turning followers into customers, from content to sale.
by Jeremy McGilvrey 2017 204 pages
3.75
440 ratings
📱 Instagram Marketing🤝 Influencer Marketing🛒 Sales Funnel Design🚀 Growth Hacking💌 Direct Response Marketing
Hope Is Not a Strategy
by Rick Page • 2001
Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.
3.84
390
🏢 Complex Sales💡 Solution Selling🗺️ Stakeholder Mapping👔 Executive Selling🔁 Sales Process
Hope Is Not a Strategy Summary
Hope Is Not a Strategy
Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.
by Rick Page 2001 192 pages
3.84
390 ratings
🏢 Complex Sales💡 Solution Selling🗺️ Stakeholder Mapping👔 Executive Selling🔁 Sales Process
The Nordstrom Way
by Robert Spector • 1995
Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.
3.90
500+
🏬 Retail Management🎯 Customer Centricity✨ High-Touch Service🙇 Servant Leadership🧑‍💼 Hire For Attitude
The Nordstrom Way Summary
The Nordstrom Way
Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.
by Robert Spector 1995 240 pages
3.90
500+ ratings
🏬 Retail Management🎯 Customer Centricity✨ High-Touch Service🙇 Servant Leadership🧑‍💼 Hire For Attitude
The Best Story Wins
by Matthew Luhn • 2018
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
4.10
389
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Best Story Wins Summary
The Best Story Wins
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
by Matthew Luhn 2018 165 pages
4.10
389 ratings
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
The Membership Economy Summary
The Membership Economy
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015 272 pages
3.73
1k+ ratings
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
Predictable Prospecting
by Marylou Tyler • 2016
Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.
3.78
275
💼 B2b Sales📈 Sales Development🔄 Pipeline Management✉️ Multi-Touch Outreach🎯 Lead Qualification
Predictable Prospecting Summary
Predictable Prospecting
Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.
by Marylou Tyler 2016 292 pages
3.78
275 ratings
💼 B2b Sales📈 Sales Development🔄 Pipeline Management✉️ Multi-Touch Outreach🎯 Lead Qualification
The Freelancer's Bible
by Sara Horowitz • 2012
Solo, steady, and secure: the playbook for turning freelance gigs into a career you control.
3.89
500+
🧑💻 Freelance Career📊 Gig Economy💼 Portfolio Career🤝 Client Management💰 Freelance Finances
The Freelancer's Bible Summary
The Freelancer's Bible
Solo, steady, and secure: the playbook for turning freelance gigs into a career you control.
by Sara Horowitz 2012 496 pages
3.89
500+ ratings
🧑💻 Freelance Career📊 Gig Economy💼 Portfolio Career🤝 Client Management💰 Freelance Finances
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
500+
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
How to Get People to Do Stuff Summary
How to Get People to Do Stuff
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013 216 pages
3.82
500+ ratings
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
How To Get To The Top of Google
by Tim Cameron-Kitchen • 2020
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
4.37
285
🔍 Search Engine Optimization📱 Digital Marketing📝 Content Marketing📥 Inbound Marketing📊 Web Analytics
How To Get To The Top of Google Summary
How To Get To The Top of Google
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
by Tim Cameron-Kitchen 2020 301 pages
4.37
285 ratings
🔍 Search Engine Optimization📱 Digital Marketing📝 Content Marketing📥 Inbound Marketing📊 Web Analytics
Brick by Brick
by David C. Robertson • 2013
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
3.85
2k+
🔄 Corporate Turnarounds💡 Innovation Strategy👥 Fan Co-Creation🌊 Blue Ocean Strategy👪 Family Business
Brick by Brick Summary
Brick by Brick
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
by David C. Robertson 2013 320 pages
3.85
2k+ ratings
🔄 Corporate Turnarounds💡 Innovation Strategy👥 Fan Co-Creation🌊 Blue Ocean Strategy👪 Family Business
The Education of Millionaires
by Michael Ellsberg • 2011
The millionaire curriculum no school teaches: sales, networking, and betting on yourself.
3.90
3k+
🧭 Self-Directed Learning💼 Sales Skills🎓 Education Alternatives🏷️ Personal Branding🤝 Networking Strategy
The Education of Millionaires Summary
The Education of Millionaires
The millionaire curriculum no school teaches: sales, networking, and betting on yourself.
by Michael Ellsberg 2011 258 pages
3.90
3k+ ratings
🧭 Self-Directed Learning💼 Sales Skills🎓 Education Alternatives🏷️ Personal Branding🤝 Networking Strategy
Ziglar On Selling
by Zig Ziglar • 1991
Replace the hard sell with genuine help: a sales method built on service, questions, and trust.
4.11
1k+
🧱 Sales Fundamentals🎯 Customer Focus⚙️ Sales Process❓ Questioning Skills❤️ Service Mindset
Ziglar On Selling Summary
Ziglar On Selling
Replace the hard sell with genuine help: a sales method built on service, questions, and trust.
by Zig Ziglar 1991 368 pages
4.11
1k+ ratings
🧱 Sales Fundamentals🎯 Customer Focus⚙️ Sales Process❓ Questioning Skills❤️ Service Mindset
The Perfect Close
by James Muir • 2016
Two questions replace every manipulative closing trick. The first asks about timing, not commitment.
4.28
204
📋 Sales Methodology🤝 Modern Selling🧠 Sales Psychology❓ Question-Based Selling🛡️ Objection Handling
The Perfect Close Summary
The Perfect Close
Two questions replace every manipulative closing trick. The first asks about timing, not commitment.
by James Muir 2016 247 pages
4.28
204 ratings
📋 Sales Methodology🤝 Modern Selling🧠 Sales Psychology❓ Question-Based Selling🛡️ Objection Handling
Producer to Producer
by Maureen Ryan • 2010
Low-budget producing: where to spend, where to cut, and how to get your film seen.
4.23
338
🎬 Indie Filmmaking🎥 Film Producing💰 Low-Budget Film📋 Production Workflow📊 Film Budgeting
Producer to Producer Summary
Producer to Producer
Low-budget producing: where to spend, where to cut, and how to get your film seen.
by Maureen Ryan 2010 350 pages
4.23
338 ratings
🎬 Indie Filmmaking🎥 Film Producing💰 Low-Budget Film📋 Production Workflow📊 Film Budgeting
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
Forget the Funnel Summary
Forget the Funnel
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023 160 pages
4.14
159 ratings
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
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