Best Marketing Books | Summaries & Audio

Marketing Book Summaries

Automating Salesforce Marketing Cloud

by Greg Gifford • 2022

Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.

4.00

☁️ Salesforce Marketing Cloud 🤖 Marketing Automation 🔄 Data Pipelines 🔌 Api Integrations ⏱️ Real-Time Marketing

Automating Salesforce Marketing Cloud

Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.

by Greg Gifford 2022 456 pages

4.00

2 ratings

☁️ Salesforce Marketing Cloud 🤖 Marketing Automation 🔄 Data Pipelines 🔌 Api Integrations ⏱️ Real-Time Marketing

The New Model of Selling

by Jerry Acuff • 2023

Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.

4.37

265

🗣️ Consultative Selling 👂 Active Listening 🧠 Emotional Intelligence ❓ Question Based Selling 🤝 Trust Building

The New Model of Selling

Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.

by Jerry Acuff 2023 230 pages

4.37

265 ratings

🗣️ Consultative Selling 👂 Active Listening 🧠 Emotional Intelligence ❓ Question Based Selling 🤝 Trust Building

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998 178 pages

3.88

3k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

Persuasive Copywriting

by Andy Maslen • 2015

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

4.13

143

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Persuasive Copywriting

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

by Andy Maslen 2015 256 pages

4.13

143 ratings

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Fear of Missing Out

by Patrick J. McGinnis • 2020

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

3.53

500+

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis 🗺️ Decision Frameworks ⚠️ Cognitive Biases

Fear of Missing Out

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

by Patrick J. McGinnis 2020 239 pages

3.53

500+ ratings

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis 🗺️ Decision Frameworks ⚠️ Cognitive Biases

The Art of Social Media

by Guy Kawasaki • 2014

How to optimize every profile, post, and reply so your social media earns its own audience.

3.55

2k+

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

The Art of Social Media

How to optimize every profile, post, and reply so your social media earns its own audience.

by Guy Kawasaki 2014 176 pages

3.55

2k+ ratings

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

If You're Not First, You're Last

by Grant Cardone • 2010

Contractions are launchpads. The rules for seizing market share when competitors freeze.

4.13

2k+

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

If You're Not First, You're Last

Contractions are launchpads. The rules for seizing market share when competitors freeze.

by Grant Cardone 2010 272 pages

4.13

2k+ ratings

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

Crushing YouTube

by Joseph Hogue • 2019

Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.

4.01

161

🎬 Youtube Marketing ✍️ Content Creation 📹 Video Production 🧑‍🤝‍🧑 Audience Building 🏷️ Personal Branding

Crushing YouTube

Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.

by Joseph Hogue 2019 175 pages

4.01

161 ratings

🎬 Youtube Marketing ✍️ Content Creation 📹 Video Production 🧑‍🤝‍🧑 Audience Building 🏷️ Personal Branding

Predatory Thinking

by Dave Trott • 2013

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

4.24

1k+

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving ⚔️ Competitive Strategy ✂️ Less Is More

Predatory Thinking

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

by Dave Trott 2013 288 pages

4.24

1k+ ratings

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving ⚔️ Competitive Strategy ✂️ Less Is More

Hey Whipple, Squeeze This

by Luke Sullivan • 1998

Why a simple visual beats a clever headline every time, and how to sell it.

4.21

5k+

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

Hey Whipple, Squeeze This

Why a simple visual beats a clever headline every time, and how to sell it.

by Luke Sullivan 1998 304 pages

4.21

5k+ ratings

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

HOW I QUIT GOOGLE TO SELL SAMOSAS

by Munaf Kapadia • 2021

Walk away from Google, sell samosas from home, build a brand the press couldn't resist.

4.26

235

🍽️ Food Entrepreneurship 📖 Culinary Memoirs 🇮🇳 Indian Food 📣 Brand Storytelling 👨‍👩‍👦 Family Business

HOW I QUIT GOOGLE TO SELL SAMOSAS

Walk away from Google, sell samosas from home, build a brand the press couldn't resist.

by Munaf Kapadia 2021 215 pages

4.26

235 ratings

🍽️ Food Entrepreneurship 📖 Culinary Memoirs 🇮🇳 Indian Food 📣 Brand Storytelling 👨‍👩‍👦 Family Business

Hit Makers

by Derek Thompson • 2017

The psychology that turns a song, a show, or an idea into a global sensation.

3.90

7k+

📈 Cultural Contagion 👁️ Attention Economics 🕸️ Network Effects 📖 Storytelling Science 🧠 Behavioral Economics

Hit Makers

The psychology that turns a song, a show, or an idea into a global sensation.

by Derek Thompson 2017 307 pages

3.90

7k+ ratings

📈 Cultural Contagion 👁️ Attention Economics 🕸️ Network Effects 📖 Storytelling Science 🧠 Behavioral Economics

Pricing Creativity

by Blair Enns

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

4.60

197

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Pricing Creativity

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

by Blair Enns

4.60

197 ratings

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Using Behavioral Science in Marketing

by Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

by Nancy Harhut 2022 288 pages

4.38

177 ratings

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

The Sales Development Playbook

by Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

500+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

by Trish Bertuzzi 2016 264 pages

4.18

500+ ratings

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Digital Transformation Playbook

by David L. Rogers • 2016

Five outdated assumptions that derail digital transformation before any technology gets installed.

4.09

500+

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

The Digital Transformation Playbook

Five outdated assumptions that derail digital transformation before any technology gets installed.

by David L. Rogers 2016 296 pages

4.09

500+ ratings

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

Win Bigly

by Scott Adams • 2017

We think we reason. We really just rationalize. The people who know this win.

3.73

5k+

🧠 Persuasion Psychology 🔍 Cognitive Biases 🖼️ Narrative Framing 📊 Behavioral Economics 🏕️ Tribalism

Win Bigly

We think we reason. We really just rationalize. The people who know this win.

by Scott Adams 2017 304 pages

3.73

5k+ ratings

🧠 Persuasion Psychology 🔍 Cognitive Biases 🖼️ Narrative Framing 📊 Behavioral Economics 🏕️ Tribalism

The Business of Expertise

by David C. Baker • 2017

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

4.31

500+

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

The Business of Expertise

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

by David C. Baker 2017 266 pages

4.31

500+ ratings

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

From Impossible To Inevitable

by Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1k+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

by Aaron Ross 2016 320 pages

4.19

1k+ ratings

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

Hypnotic Writing

by Joe Vitale • 2006

A guide to matching your reader's mental trance and leading them straight to the sale.

3.86

500+

✍️ Copywriting 🎯 Persuasive Writing 🧠 Marketing Psychology 💬 Hypnotic Language 📖 Storytelling

Hypnotic Writing

A guide to matching your reader's mental trance and leading them straight to the sale.

by Joe Vitale 2006 288 pages

3.86

500+ ratings

✍️ Copywriting 🎯 Persuasive Writing 🧠 Marketing Psychology 💬 Hypnotic Language 📖 Storytelling

The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012

by Josh Kaufman

Skip business school. Five processes, ten market tests, and everything buyers never admit they want.

4.11

327

🏢 Business Fundamentals 🧩 Business Frameworks 💎 Value Creation 🧠 Customer Psychology 🔗 Systems Thinking

The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012

Skip business school. Five processes, ten market tests, and everything buyers never admit they want.

by Josh Kaufman 496 pages

4.11

327 ratings

🏢 Business Fundamentals 🧩 Business Frameworks 💎 Value Creation 🧠 Customer Psychology 🔗 Systems Thinking

Million Dollar Consulting Proposals

by Alan Weiss • 2011

A proposal that sells will lose. One that confirms a prior agreement wins every time.

4.14

238

👔 Consulting Practice 📝 Proposal Writing 💵 Value-Based Pricing 🤲 Trusted Advisor 📊 Consulting Sales

Million Dollar Consulting Proposals

A proposal that sells will lose. One that confirms a prior agreement wins every time.

by Alan Weiss 2011 224 pages

4.14

238 ratings

👔 Consulting Practice 📝 Proposal Writing 💵 Value-Based Pricing 🤲 Trusted Advisor 📊 Consulting Sales

Talking to Humans

by Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

1k+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Talking to Humans

A concise guide to customer interviews that separate real demand from polite lies.

by Giff Constable 2014 75 pages

4.06

1k+ ratings

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Content Rules

by Ann Handley • 2010

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

3.91

3k+

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

Content Rules

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

by Ann Handley 2010 282 pages

3.91

3k+ ratings

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

The Bezos Blueprint

by Carmine Gallo • 2022

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

4.14

500+

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

The Bezos Blueprint

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

by Carmine Gallo 2022 261 pages

4.14

500+ ratings

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

Unlocking the Customer Value Chain

by Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

434

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Unlocking the Customer Value Chain

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

by Thales S. Teixeira 2019 345 pages

4.44

434 ratings

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

500+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013 202 pages

3.88

500+ ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

Creative Blindness (And How To Cure It)

by Dave Trott • 2019

Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.

4.27

500+

📢 Advertising Creativity 🔄 Reframing Challenges 🧠 Audience Psychology 📺 Old School Advertising 💡 Practical Creativity

Creative Blindness (And How To Cure It)

Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.

by Dave Trott 2019 228 pages

4.27

500+ ratings

📢 Advertising Creativity 🔄 Reframing Challenges 🧠 Audience Psychology 📺 Old School Advertising 💡 Practical Creativity

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

3k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012 240 pages

4.10

3k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Seven Figure Agency Roadmap

by Josh Nelson • 2021

Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.

4.35

486

🏢 Agency Business 🎯 Niche Marketing 🔄 Recurring Revenue 🧲 Client Acquisition ⚙️ Business Systems

The Seven Figure Agency Roadmap

Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.

by Josh Nelson 2021

4.35

486 ratings

🏢 Agency Business 🎯 Niche Marketing 🔄 Recurring Revenue 🧲 Client Acquisition ⚙️ Business Systems

Inside the Tornado

by Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1k+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

by Geoffrey A. Moore 1995 272 pages

3.98

1k+ ratings

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018 368 pages

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

500+

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995 240 pages

3.90

500+ ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

HBR at 100

by Harvard Business Review • 2022

The HBR century: articles that outlived every management fad and still teach leaders how to think.

3.97

337

🏛️ Management Classics 🎨 Design Thinking 🔄 Organizational Change 💡 Innovation Strategy 🏢 Corporate Culture

HBR at 100

The HBR century: articles that outlived every management fad and still teach leaders how to think.

by Harvard Business Review 2022 400 pages

3.97

337 ratings

🏛️ Management Classics 🎨 Design Thinking 🔄 Organizational Change 💡 Innovation Strategy 🏢 Corporate Culture

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age

by Harvard Business Review • 2019

Platforms seize power, blockchain rewrites trust, AI learns to collaborate. HBR's briefing.

3.86

500+

🧭 Technology Strategy 🔄 Digital Transformation 💡 Emerging Technologies 🤖 Ai In Business 🏗️ Platform Economics

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age

Platforms seize power, blockchain rewrites trust, AI learns to collaborate. HBR's briefing.

by Harvard Business Review 2019 238 pages

3.86

500+ ratings

🧭 Technology Strategy 🔄 Digital Transformation 💡 Emerging Technologies 🤖 Ai In Business 🏗️ Platform Economics

The Millionaire Messenger

by Brendon Burchard • 2012

The no-credentials playbook for turning life experience into a speaking and coaching empire.

4.11

2k+

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

The Millionaire Messenger

The no-credentials playbook for turning life experience into a speaking and coaching empire.

by Brendon Burchard 2012 178 pages

4.11

2k+ ratings

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

Platform

by Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13k+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform

The exact playbook for building an online platform from scratch: a blog that fuels a career.

by Michael Hyatt 2012 261 pages

4.16

13k+ ratings

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

The Cold Start Problem

by Andrew Chen • 2021

A network's hardest moment is before anyone joins: how to survive and scale.

4.19

3k+

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

The Cold Start Problem

A network's hardest moment is before anyone joins: how to survive and scale.

by Andrew Chen 2021 386 pages

4.19

3k+ ratings

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

E-Myth Mastery

by Michael E. Gerber • 2004

Most business owners are trapped doing the work. The system for escaping the daily grind.

4.03

1k+

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset 🔄 Systems Thinking 💰 Cash Flow Management

E-Myth Mastery

Most business owners are trapped doing the work. The system for escaping the daily grind.

by Michael E. Gerber 2004

4.03

1k+ ratings

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset 🔄 Systems Thinking 💰 Cash Flow Management

Crystallizing Public Opinion

by Edward L. Bernays • 1923

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

3.78

500+

🏢 Public Relations 📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation

Crystallizing Public Opinion

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

by Edward L. Bernays 1923 216 pages

3.78

500+ ratings

🏢 Public Relations 📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation

The Leader's Guide to Storytelling

by Stephen Denning • 2005

Eight narrative templates to spark action, build trust, and transfer knowledge on demand.

3.61

405

📖 Business Storytelling 💼 Organizational Communication 🔄 Change Management 🏢 Organizational Culture 🧠 Knowledge Management

The Leader's Guide to Storytelling

Eight narrative templates to spark action, build trust, and transfer knowledge on demand.

by Stephen Denning 2005 368 pages

3.61

405 ratings

📖 Business Storytelling 💼 Organizational Communication 🔄 Change Management 🏢 Organizational Culture 🧠 Knowledge Management

Side Hustle

by Chris Guillebeau • 2017

27 days, one sale: the guide that skips the business plan and makes your idea pay.

3.69

5k+

💼 Side Businesses 🧑‍💻 Freelancing 💰 Income Generation 🔄 Lean Methodology 👢 Bootstrapping

Side Hustle

27 days, one sale: the guide that skips the business plan and makes your idea pay.

by Chris Guillebeau 2017 272 pages

3.69

5k+ ratings

💼 Side Businesses 🧑‍💻 Freelancing 💰 Income Generation 🔄 Lean Methodology 👢 Bootstrapping

Mapping Experiences

by James Kalbach • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

500+

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Mapping Experiences

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

by James Kalbach 2015 379 pages

4.11

500+ ratings

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Multiple Streams of Income

by Robert G. Allen • 1998

Nine vehicles for earning money while you sleep, from real estate to the internet.

4.04

5k+

🔄 Income Diversification 💤 Passive Income 🏠 Real Estate Investing 🤝 Network Marketing 🌐 Internet Business

Multiple Streams of Income

Nine vehicles for earning money while you sleep, from real estate to the internet.

by Robert G. Allen 1998 336 pages

4.04

5k+ ratings

🔄 Income Diversification 💤 Passive Income 🏠 Real Estate Investing 🤝 Network Marketing 🌐 Internet Business

The Project50

by Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

by Tom Peters 1999

4.04

247 ratings

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

KNOWN

by Mark W. Schaefer • 2017

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

4.00

443

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

KNOWN

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

by Mark W. Schaefer 2017 257 pages

4.00

443 ratings

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

The Political Brain

by Drew Westen • 2007

Why facts and policy details lose elections: the emotional brain runs the voting booth.

4.05

1k+

🧠 Political Psychology 🗳️ Campaign Strategy 📢 Political Messaging 🖼️ Framing Effects 🌍 Racial Politics

The Political Brain

Why facts and policy details lose elections: the emotional brain runs the voting booth.

by Drew Westen 2007 475 pages

4.05

1k+ ratings

🧠 Political Psychology 🗳️ Campaign Strategy 📢 Political Messaging 🖼️ Framing Effects 🌍 Racial Politics

Value-Based Fees

by Alan Weiss • 2002

Stop selling your time. The method for pricing consulting on the value clients actually receive.

4.05

1k+

💼 Consulting Business 💰 Pricing Strategy 🎯 Value Proposition 🧠 Buyer Psychology ⭐ Personal Branding

Value-Based Fees

Stop selling your time. The method for pricing consulting on the value clients actually receive.

by Alan Weiss 2002 207 pages

4.05

1k+ ratings

💼 Consulting Business 💰 Pricing Strategy 🎯 Value Proposition 🧠 Buyer Psychology ⭐ Personal Branding

Branding

by Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

by Michael Johnson 2016 320 pages

4.32

294 ratings

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

The Automatic Customer

by John Warrillow • 2015

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

4.08

1k+

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Automatic Customer

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

by John Warrillow 2015 224 pages

4.08

1k+ ratings

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

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