💼 Sports Business

The deals, franchises, and power plays behind the games — where athletics meets commerce, media rights, and billion-dollar brand building.

Shoe Dog

by Phil Knight • 2016

A fake name, bickering misfits, and 18 years of near-collapse: the Nike story.

4.46

375k+

🏢 Founder Memoir 💰 Bootstrapping 💡 Innovation Culture 🤝 Radical Honesty 🎯 Finding Your Calling

Shoe Dog

A fake name, bickering misfits, and 18 years of near-collapse: the Nike story.

by Phil Knight 2016

4.46

375k+ ratings

🏢 Founder Memoir 💰 Bootstrapping 💡 Innovation Culture 🤝 Radical Honesty 🎯 Finding Your Calling

Shoe Dog

by Phil Knight • 2017

A waffle iron, some rubber, and a parent's basement: the beginning of a billion-dollar gamble.

4.24

2k+

📖 Startup Memoirs 🪡 Bootstrapping 🧬 Company Culture 🎲 Risk Taking 🏷️ Brand Building

Shoe Dog

A waffle iron, some rubber, and a parent's basement: the beginning of a billion-dollar gamble.

by Phil Knight 2017

4.24

2k+ ratings

📖 Startup Memoirs 🪡 Bootstrapping 🧬 Company Culture 🎲 Risk Taking 🏷️ Brand Building

LeBron

by Jeff Benedict • 2023

Nike bet $90 million on a high school kid who had never played an NBA game.

4.37

2k+

🏀 Basketball Greats 👟 Athlete Branding ✊ Athlete Activism 🏀 Basketball Leadership 🏆 High School Phenoms

LeBron

Nike bet $90 million on a high school kid who had never played an NBA game.

by Jeff Benedict 2023

4.37

2k+ ratings

🏀 Basketball Greats 👟 Athlete Branding ✊ Athlete Activism 🏀 Basketball Leadership 🏆 High School Phenoms

Expected Goals

by Rory Smith • 2022

Football said it couldn't be measured. Gambling syndicates and xG proved otherwise.

3.83

1k+

🧮 Football Analytics 🎲 Sports Betting ⚾ Moneyball 📰 Data Journalism 🔄 Organizational Change

Expected Goals

Football said it couldn't be measured. Gambling syndicates and xG proved otherwise.

by Rory Smith 2022

3.83

1k+ ratings

🧮 Football Analytics 🎲 Sports Betting ⚾ Moneyball 📰 Data Journalism 🔄 Organizational Change

Shoe Dog

by Phil Knight • 2016

An FBI stakeout, a treacherous bank, and a $35 logo. The true origin story of Nike's founder.

4.46

375k+

🏢 Corporate Origin Stories 🪖 Bootstrapped Startups 🏷️ Brand Building 🌧️ Business Survival 💡 Innovation Culture

Shoe Dog

An FBI stakeout, a treacherous bank, and a $35 logo. The true origin story of Nike's founder.

by Phil Knight 2016

4.46

375k+ ratings

🏢 Corporate Origin Stories 🪖 Bootstrapped Startups 🏷️ Brand Building 🌧️ Business Survival 💡 Innovation Culture

Shoe Dog

by Phil Knight • 2016

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

4.46

375k+

🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping 📣 Guerrilla Marketing

Shoe Dog

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

by Phil Knight 2016

4.46

375k+ ratings

🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping 📣 Guerrilla Marketing

Fans First

by Jesse Cole • 2022

Forget advertising. How to build fans devoted enough to drive across the country for you.

4.36

983

🎯 Customer Experience 📣 Word Of Mouth 💜 Employee Engagement 🔒 Creative Constraints 🎪 Experience Economy

Fans First

Forget advertising. How to build fans devoted enough to drive across the country for you.

by Jesse Cole 2022

4.36

983 ratings

🎯 Customer Experience 📣 Word Of Mouth 💜 Employee Engagement 🔒 Creative Constraints 🎪 Experience Economy

LeBron, Inc.

by Brian Windhorst • 2019

LeBron James's billion-dollar playbook starts with the hundred-million-dollar deal he didn't sign.

3.84

2k+

🏀 Athlete Entrepreneurs 🏷️ Personal Branding ⭐ Celebrity Entrepreneurship 🤝 Strategic Partnerships 💰 Generational Wealth

LeBron, Inc.

LeBron James's billion-dollar playbook starts with the hundred-million-dollar deal he didn't sign.

by Brian Windhorst 2019

3.84

2k+ ratings

🏀 Athlete Entrepreneurs 🏷️ Personal Branding ⭐ Celebrity Entrepreneurship 🤝 Strategic Partnerships 💰 Generational Wealth

The One Year Uncommon Life Daily Challenge

by Tony Dungy • 2011

How an F1 underdog survived the Russian invasion, sponsor chaos, and a driver who kept crashing.

4.5

1k+

🏎️ Formula One 🚨 Crisis Leadership 🥊 Underdog Strategy 💡 Disruptive Innovation 🫡 Accountability Culture

The One Year Uncommon Life Daily Challenge

How an F1 underdog survived the Russian invasion, sponsor chaos, and a driver who kept crashing.

by Tony Dungy 2011

4.5

1k+ ratings

🏎️ Formula One 🚨 Crisis Leadership 🥊 Underdog Strategy 💡 Disruptive Innovation 🫡 Accountability Culture

The Formula

by Joshua Robinson • 2024

Beneath the speed, F1's real race was in business, engineering loopholes, and reality television.

4.31

7k+

🏎️ Motorsport Management ✈️ Aero Engineering 📺 Sports Media 🔄 Corporate Reinvention 🌍 Global Sports Branding

The Formula

Beneath the speed, F1's real race was in business, engineering loopholes, and reality television.

by Joshua Robinson 2024

4.31

7k+ ratings

🏎️ Motorsport Management ✈️ Aero Engineering 📺 Sports Media 🔄 Corporate Reinvention 🌍 Global Sports Branding

The Price of Football

by Kieran Maguire • 2020

Your club's accounts tell a story the scoreboard never will.

4.06

267

⚽ Football Finance 📈 Sports Economics 🏢 Club Ownership 📊 Financial Reporting 💰 Player Valuation

The Price of Football

Your club's accounts tell a story the scoreboard never will.

by Kieran Maguire 2020

4.06

267 ratings

⚽ Football Finance 📈 Sports Economics 🏢 Club Ownership 📊 Financial Reporting 💰 Player Valuation

Billion-Dollar Ball

by Gilbert M. Gaul • 2015

College football is a multi-billion dollar industry. The IRS calls it a charity.

3.88

654

🏈 College Football 🔍 Investigative Journalism 📋 College Sports Reform 🏛️ Nonprofit Accountability 📚 Academics Vs Athletics

Billion-Dollar Ball

College football is a multi-billion dollar industry. The IRS calls it a charity.

by Gilbert M. Gaul 2015

3.88

654 ratings

🏈 College Football 🔍 Investigative Journalism 📋 College Sports Reform 🏛️ Nonprofit Accountability 📚 Academics Vs Athletics

Is This Legal?

by Art Davie • 2014

73 minutes before airtime, the contract was unsigned. How a stubborn ad man birthed the UFC.

4.21

🥋 Mixed Martial Arts 📖 Entrepreneurial Memoir 🏷️ Brand Creation 😱 Moral Panics 💡 Disruptive Innovation

Is This Legal?

73 minutes before airtime, the contract was unsigned. How a stubborn ad man birthed the UFC.

by Art Davie 2014

4.21

86 ratings

🥋 Mixed Martial Arts 📖 Entrepreneurial Memoir 🏷️ Brand Creation 😱 Moral Panics 💡 Disruptive Innovation

Marketing Outrageously

by Jon Spoelstra • 2001

Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.

4.14

335

🪖 Guerrilla Marketing 💰 Revenue Generation ⚔️ Competitive Differentiation 🎲 Risk-Taking 🏷️ Brand Identity

Marketing Outrageously

Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.

by Jon Spoelstra 2001

4.14

335 ratings

🪖 Guerrilla Marketing 💰 Revenue Generation ⚔️ Competitive Differentiation 🎲 Risk-Taking 🏷️ Brand Identity

Never Make the First Offer

by Donald Dell • 2009

Let them name their price first. The trust-and-leverage playbook of a master sports dealmaker.

3.69

143

🧠 Negotiation Psychology 🤝 Relationship-Based Selling ⚖️ Strategic Leverage 🚪 Walk-Away Power 🔍 People Reading

Never Make the First Offer

Let them name their price first. The trust-and-leverage playbook of a master sports dealmaker.

by Donald Dell 2009

3.69

143 ratings

🧠 Negotiation Psychology 🤝 Relationship-Based Selling ⚖️ Strategic Leverage 🚪 Walk-Away Power 🔍 People Reading

Everybody Loses

by Danny Funt • 2026

Leagues bet on legal gambling. The payout: addiction, corruption, and a generation already hooked.

4.28

1k+

🎰 Sports Gambling 🔍 Investigative Journalism ⚠️ Gambling Addiction 💼 Corporate Malfeasance 📰 Media Ethics

Everybody Loses

Leagues bet on legal gambling. The payout: addiction, corruption, and a generation already hooked.

by Danny Funt 2026

4.28

1k+ ratings

🎰 Sports Gambling 🔍 Investigative Journalism ⚠️ Gambling Addiction 💼 Corporate Malfeasance 📰 Media Ethics

What You're Made For

by George Raveling • 2025

Dr. King handed him the speech. Kobe called for advice. Twelve lessons from sixty years between.

4.40

749

🏀 Sports Leadership 🌱 Mentorship 💪 Resilience 🎯 Attention Management 📅 Daily Disciplines

What You're Made For

Dr. King handed him the speech. Kobe called for advice. Twelve lessons from sixty years between.

by George Raveling 2025

4.40

749 ratings

🏀 Sports Leadership 🌱 Mentorship 💪 Resilience 🎯 Attention Management 📅 Daily Disciplines

On Her Game

by Christine Brennan • 2025

The WNBA's most transformative star was the one its veterans and leaders least wanted to embrace.

3.98

2k+

🏀 Women's Basketball 🏫 College Sports ✊ Race And Sports 📜 Title IX 📖 Basketball History

On Her Game

The WNBA's most transformative star was the one its veterans and leaders least wanted to embrace.

by Christine Brennan 2025

3.98

2k+ ratings

🏀 Women's Basketball 🏫 College Sports ✊ Race And Sports 📜 Title IX 📖 Basketball History

Two Sports Myths and Why They're Wrong

by Rodney D. Fort • 2013

Player salaries don't raise ticket prices, and baseball isn't fading. Two myths the data reverses.

🏟️ Sports Economics 🔍 Economic Myths 🧪 Empirical Economics 👷 Labor Economics 📺 Media Economics

Two Sports Myths and Why They're Wrong

Player salaries don't raise ticket prices, and baseball isn't fading. Two myths the data reverses.

by Rodney D. Fort 2013

🏟️ Sports Economics 🔍 Economic Myths 🧪 Empirical Economics 👷 Labor Economics 📺 Media Economics

Kicksology

by Brian Metzler • 2019

The shoe that boosted marathon speed by four percent and launched an industry arms race.

3.95

148

🏃 Running Culture 👟 Sneaker Culture 🔬 Sports Technology ✏️ Product Design 🦶 Natural Running

Kicksology

The shoe that boosted marathon speed by four percent and launched an industry arms race.

by Brian Metzler 2019

3.95

148 ratings

🏃 Running Culture 👟 Sneaker Culture 🔬 Sports Technology ✏️ Product Design 🦶 Natural Running

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