أعمال

يتجلى عالم الأعمال النابض بالحياة من خلال رؤى الخبراء حول القيادة وريادة الأعمال والاستراتيجية وديناميكيات السوق. سواء كنت تطلق شركة ناشئة أو تتسلق السلم الوظيفي أو تُحدث ثورة في صناعة ما، فإن هذه الكتب تقدم حكمة مُجرّبة من أصحاب رؤى أتقنوا فن النجاح.

أعمال ملخصات الكتب

١٠ مقالات يجب قراءتها من هارفارد بزنس ريفيو حول إدارة التغيير

بقلم هارفارد بزنس ببلشينغ • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

3.87

١٬٠٠٠+

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

١٠ مقالات يجب قراءتها من هارفارد بزنس ريفيو حول إدارة التغيير

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

بقلم هارفارد بزنس ببلشينغ 2015 224 صفحة

3.87

١٬٠٠٠+ تقييم

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

American Icon

بقلم Bryce G. Hoffman • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

٥٬٠٠٠+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

American Icon

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

بقلم Bryce G. Hoffman 2012 432 صفحة

4.42

٥٬٠٠٠+ تقييم

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

The JOLT Effect

بقلم Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

4.10

٥٠٠+

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

بقلم Matthew Dixon 2022 254 صفحة

4.10

٥٠٠+ تقييم

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

التأثير الدماغي

بقلم روجر دولي • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

١٬٠٠٠+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

التأثير الدماغي

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

بقلم روجر دولي 2011 304 صفحة

3.96

١٬٠٠٠+ تقييم

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Blue Ocean Strategy, Expanded Edition

بقلم W. Chan Kim • 2005

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

4.01

٨٨٬٠٠٠+

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Blue Ocean Strategy, Expanded Edition

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

بقلم W. Chan Kim 2005 287 صفحة

4.01

٨٨٬٠٠٠+ تقييم

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

The Sales Acceleration Formula

بقلم Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

4.26

٢٬٠٠٠+

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

The Sales Acceleration Formula

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

بقلم Mark Roberge 2015 224 صفحة

4.26

٢٬٠٠٠+ تقييم

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

التسويق بالإذن

بقلم سيث غودين • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

١٤٬٠٠٠+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

التسويق بالإذن

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

بقلم سيث غودين 2014 256 صفحة

3.91

١٤٬٠٠٠+ تقييم

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Key Performance Indicators

بقلم Bernard Marr • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

٢٥٦

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

بقلم Bernard Marr 2011 347 صفحة

3.91

٢٥٦ تقييم

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Competition Demystified

بقلم Bruce C. Greenwald • 2005

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

4.30

١٬٠٠٠+

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

Competition Demystified

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

بقلم Bruce C. Greenwald 2005 416 صفحة

4.30

١٬٠٠٠+ تقييم

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

عشر مقالات يجب قراءتها من هارفارد بزنس ريفيو عن الاستراتيجية

بقلم مايكل إي. بورتر • 2010

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

4.02

٣٬٠٠٠+

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

عشر مقالات يجب قراءتها من هارفارد بزنس ريفيو عن الاستراتيجية

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

بقلم مايكل إي. بورتر 2010 288 صفحة

4.02

٣٬٠٠٠+ تقييم

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

دليل كاتب الإعلانات

بقلم روبرت و. بلاي • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

3.92

٥٬٠٠٠+

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

دليل كاتب الإعلانات

Most readers never get past the headline. The rules for making every remaining word sell.

بقلم روبرت و. بلاي 1985 410 صفحة

3.92

٥٬٠٠٠+ تقييم

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

Management, Revised Edition

بقلم Peter F. Drucker • 1985

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

4.29

١٬٠٠٠+

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Management, Revised Edition

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

بقلم Peter F. Drucker 1985 609 صفحة

4.29

١٬٠٠٠+ تقييم

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Financial Intelligence for Entrepreneurs

بقلم Karen Berman • 2008

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

4.19

٢٬٠٠٠+

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Financial Intelligence for Entrepreneurs

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

بقلم Karen Berman 2008 364 صفحة

4.19

٢٬٠٠٠+ تقييم

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Love is the Killer App

بقلم Tim Sanders • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

٣٬٠٠٠+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

بقلم Tim Sanders 2002

3.85

٣٬٠٠٠+ تقييم

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Founder's Mentality

بقلم Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

١٬٠٠٠+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

بقلم Chris Zook 2016 224 صفحة

3.80

١٬٠٠٠+ تقييم

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Leadership and the One Minute Manager

بقلم Kenneth H. Blanchard • 1985

Stop looking for the one right way to lead. Match your style to each person's readiness.

3.96

٤٬٠٠٠+

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

Leadership and the One Minute Manager

Stop looking for the one right way to lead. Match your style to each person's readiness.

بقلم Kenneth H. Blanchard 1985 160 صفحة

3.96

٤٬٠٠٠+ تقييم

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

The New Strategic Selling

بقلم Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

3.90

١٬٠٠٠+

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

بقلم Robert B. Miller 1985 448 صفحة

3.90

١٬٠٠٠+ تقييم

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Cracking the Sales Management Code

بقلم Jason Jordan • 2011

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

4.04

٥٠٠+

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Cracking the Sales Management Code

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

بقلم Jason Jordan 2011 272 صفحة

4.04

٥٠٠+ تقييم

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Influencer

بقلم Brittany Hennessy • 2018

What to charge, what to sign, when to hire an agent: the business manual for influencers.

3.70

٢٬٠٠٠+

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Influencer

What to charge, what to sign, when to hire an agent: the business manual for influencers.

بقلم Brittany Hennessy 2018 272 صفحة

3.70

٢٬٠٠٠+ تقييم

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Venture Deals

بقلم Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

١٧٬٠٠٠+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

بقلم Brad Feld 2011 345 صفحة

4.12

١٧٬٠٠٠+ تقييم

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

شركة من فرد واحد

بقلم بول جارفيس • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

٦٬٠٠٠+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

شركة من فرد واحد

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

بقلم بول جارفيس 2019 240 صفحة

3.91

٦٬٠٠٠+ تقييم

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

SYSTEMology

بقلم David Jenyns • 2020

Your business runs you. A repeatable method to flip that, starting with your vital processes.

4.21

٥٠٠+

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

SYSTEMology

Your business runs you. A repeatable method to flip that, starting with your vital processes.

بقلم David Jenyns 2020 219 صفحة

4.21

٥٠٠+ تقييم

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

The Science of Selling

بقلم David Hoffeld • 2016

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

3.99

٥٠٠+

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Science of Selling

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

بقلم David Hoffeld 2016 288 صفحة

3.99

٥٠٠+ تقييم

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

اقتصاد التجربة

بقلم جيمس إتش. جيلمور • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

٢٬٠٠٠+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

اقتصاد التجربة

Goods became services. Now services are becoming experiences. The next step: transformations.

بقلم جيمس إتش. جيلمور 1999 359 صفحة

3.80

٢٬٠٠٠+ تقييم

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

التحول إلى المحيط الأزرق

بقلم دبليو. تشان كيم • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

١٬٠٠٠+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

التحول إلى المحيط الأزرق

A field-tested system for growing by creating new demand, not fighting over what already exists.

بقلم دبليو. تشان كيم 2017 336 صفحة

3.90

١٬٠٠٠+ تقييم

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

كل المسوقين كاذبون

بقلم سيث غودين • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

١٦٬٠٠٠+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

كل المسوقين كاذبون

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

بقلم سيث غودين 2005 208 صفحة

3.88

١٦٬٠٠٠+ تقييم

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

INKED

بقلم Jeb Blount • 2020

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

4.21

٢١٨

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

INKED

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

بقلم Jeb Blount 2020 309 صفحة

4.21

٢١٨ تقييم

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

Raving Fans

بقلم Ken Blanchard • 1992

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

3.84

١٠٬٠٠٠+

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Raving Fans

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

بقلم Ken Blanchard 1992 137 صفحة

3.84

١٠٬٠٠٠+ تقييم

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Value Investing

بقلم Bruce C. Greenwald • 2001

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

4.22

٥٬٠٠٠+

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

Value Investing

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

بقلم Bruce C. Greenwald 2001 311 صفحة

4.22

٥٬٠٠٠+ تقييم

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

80/20 Sales and Marketing

بقلم Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

١٬٠٠٠+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

80/20 Sales and Marketing

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

بقلم Perry Marshall 2013 230 صفحة

4.19

١٬٠٠٠+ تقييم

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Out of the Crisis

بقلم W. Edwards Deming • 1982

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

4.01

٤٬٠٠٠+

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Out of the Crisis

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

بقلم W. Edwards Deming 1982 524 صفحة

4.01

٤٬٠٠٠+ تقييم

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Sales Management. Simplified.

بقلم Mike Weinberg • 2015

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

4.37

١٬٠٠٠+

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

Sales Management. Simplified.

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

بقلم Mike Weinberg 2015 224 صفحة

4.37

١٬٠٠٠+ تقييم

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

العادات السبع للناس الأكثر فعالية والعادة الثامنة

بقلم ستيفن آر. كوفي • 2004

Why your personality tricks eventually fail, and the seven character shifts that actually work.

4.21

٢٬٠٠٠+

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

العادات السبع للناس الأكثر فعالية والعادة الثامنة

Why your personality tricks eventually fail, and the seven character shifts that actually work.

بقلم ستيفن آر. كوفي 2004

4.21

٢٬٠٠٠+ تقييم

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Challenger Customer

بقلم Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

٥٠٠+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

بقلم Brent Adamson 2015 264 صفحة

3.90

٥٠٠+ تقييم

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Content Inc.

بقلم Joe Pulizzi • 2015

Build the audience first. The product comes later: six steps to a content business.

3.96

١٬٠٠٠+

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Content Inc.

Build the audience first. The product comes later: six steps to a content business.

بقلم Joe Pulizzi 2015 352 صفحة

3.96

١٬٠٠٠+ تقييم

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Lean Thinking

بقلم James P. Womack • 1996

Most of what your company does creates no value. Five principles for finding and eliminating it.

3.92

٥٬٠٠٠+

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Lean Thinking

Most of what your company does creates no value. Five principles for finding and eliminating it.

بقلم James P. Womack 1996 393 صفحة

3.92

٥٬٠٠٠+ تقييم

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Crush It!

بقلم Gary Vaynerchuk • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

٣٣٬٠٠٠+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Crush It!

Your passion can pay: the social media blueprint for building a business that lasts.

بقلم Gary Vaynerchuk 2001 150 صفحة

3.87

٣٣٬٠٠٠+ تقييم

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

The Effortless Experience

بقلم Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

١٬٠٠٠+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

بقلم Matthew Dixon 2013 327 صفحة

3.94

١٬٠٠٠+ تقييم

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The JOLT Effect

بقلم Matthew Dixon • 2022

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

4.09

٥٠٠+

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

The JOLT Effect

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

بقلم Matthew Dixon 2022 254 صفحة

4.09

٥٠٠+ تقييم

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

Marketing Made Simple

بقلم Donald Miller • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

٢٬٠٠٠+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Marketing Made Simple

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

بقلم Donald Miller 2020 240 صفحة

4.24

٢٬٠٠٠+ تقييم

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Million Dollar Consulting

بقلم Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

3.90

٢٬٠٠٠+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

بقلم Alan Weiss 1992 304 صفحة

3.90

٢٬٠٠٠+ تقييم

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

The Anatomy of Humbug

بقلم Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

٣٧٦

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

بقلم Paul Feldwick 2015 208 صفحة

4.21

٣٧٦ تقييم

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Toyota Culture

بقلم Jeffrey K. Liker • 2007

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

4.11

٣٣٧

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Toyota Culture

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

بقلم Jeffrey K. Liker 2007 562 صفحة

4.11

٣٣٧ تقييم

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

تسويق العصابات

بقلم جاي كونراد ليفينسون • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

٦٬٠٠٠+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

تسويق العصابات

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

بقلم جاي كونراد ليفينسون 1984 385 صفحة

3.92

٦٬٠٠٠+ تقييم

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

The thank you economy

بقلم Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

١٣٬٠٠٠+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

بقلم Gary Vaynerchuk 2010 256 صفحة

3.84

١٣٬٠٠٠+ تقييم

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Am I Making Myself Clear?

بقلم Terry Felber • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

٤٨٨

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Am I Making Myself Clear?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

بقلم Terry Felber 2002 160 صفحة

4.16

٤٨٨ تقييم

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

هاكر النمو في التسويق

بقلم ريان هوليداي • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

١١٬٠٠٠+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

هاكر النمو في التسويق

Marketing is no longer a department. It is a product feature, and it runs on data.

بقلم ريان هوليداي 2013 56 صفحة

3.77

١١٬٠٠٠+ تقييم

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket Fuel

بقلم Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

4.07

٣٬٠٠٠+

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

بقلم Gino Wickman 2015 208 صفحة

4.07

٣٬٠٠٠+ تقييم

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Value Proposition Design

بقلم Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

٧٬٠٠٠+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

بقلم Alexander Osterwalder 2013 320 صفحة

4.21

٧٬٠٠٠+ تقييم

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Balanced Scorecard

بقلم Robert S. Kaplan • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

٥٬٠٠٠+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Balanced Scorecard

Four metrics, one rule: run a technical team like a business by developing the people first.

بقلم Robert S. Kaplan 1996 322 صفحة

3.91

٥٬٠٠٠+ تقييم

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

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