أعمال

يتجلى عالم الأعمال النابض بالحياة من خلال رؤى الخبراء حول القيادة وريادة الأعمال والاستراتيجية وديناميكيات السوق. سواء كنت تطلق شركة ناشئة أو تتسلق السلم الوظيفي أو تُحدث ثورة في صناعة ما، فإن هذه الكتب تقدم حكمة مُجرّبة من أصحاب رؤى أتقنوا فن النجاح.

أعمال ملخصات الكتب

First, Break All the Rules

بقلم Marcus Buckingham • 1998

Stop fixing weaknesses. Select for inborn talent, define clear outcomes, and get out of the way.

3.94

٤١٬٠٠٠+

🧑‍💼 People Management 📊 Performance Management 🧩 Talent Optimization 🤝 Employee Engagement 🌱 Talent Development

First, Break All the Rules

Stop fixing weaknesses. Select for inborn talent, define clear outcomes, and get out of the way.

بقلم Marcus Buckingham 1998 271 صفحة

3.94

٤١٬٠٠٠+ تقييم

🧑‍💼 People Management 📊 Performance Management 🧩 Talent Optimization 🤝 Employee Engagement 🌱 Talent Development

HBR Guide to Coaching Employees

بقلم Harvard Business Publishing • 2014

Stop giving advice. The manager's framework for asking questions that fuel real growth.

3.91

٣٨٢

🎯 Coaching Employees 👔 People Managers 💬 Feedback Delivery 🧠 Emotional Intelligence 🤝 Trust Building

HBR Guide to Coaching Employees

Stop giving advice. The manager's framework for asking questions that fuel real growth.

بقلم Harvard Business Publishing 2014 192 صفحة

3.91

٣٨٢ تقييم

🎯 Coaching Employees 👔 People Managers 💬 Feedback Delivery 🧠 Emotional Intelligence 🤝 Trust Building

The Sweaty Startup

بقلم Nick Huber • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

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🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

The Sweaty Startup

The roadmap for getting rich in the boring businesses your town actually needs.

بقلم Nick Huber 2025 240 صفحة

4.09

٤٩٩ تقييم

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

Clockwork

بقلم Mike Michalowicz • 2018

Delegate everything but one role. Design the rest to run itself. Prove it with a month off.

4.26

١٬٠٠٠+

⚙️ Business Systematization 📋 Delegation Frameworks 🏛️ Emyth Lineage 🏢 Small Business Operations 🕊️ Freedom Entrepreneurs

Clockwork

Delegate everything but one role. Design the rest to run itself. Prove it with a month off.

بقلم Mike Michalowicz 2018 272 صفحة

4.26

١٬٠٠٠+ تقييم

⚙️ Business Systematization 📋 Delegation Frameworks 🏛️ Emyth Lineage 🏢 Small Business Operations 🕊️ Freedom Entrepreneurs

The 22 Immutable Laws Of Branding

بقلم Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

٣٬٠٠٠+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

بقلم Al Ries 1998 178 صفحة

3.88

٣٬٠٠٠+ تقييم

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

HBR's 10 Must Reads on Managing People

بقلم Harvard Business Publishing • 2010

The ten management articles that move you from accidental boss to deliberate leader.

4.00

١٬٠٠٠+

👥 People Management 🤝 Team Leadership ⬆️ Managing Upward 🧠 Implicit Bias 💬 Performance Feedback

HBR's 10 Must Reads on Managing People

The ten management articles that move you from accidental boss to deliberate leader.

بقلم Harvard Business Publishing 2010 240 صفحة

4.00

١٬٠٠٠+ تقييم

👥 People Management 🤝 Team Leadership ⬆️ Managing Upward 🧠 Implicit Bias 💬 Performance Feedback

Hey Whipple, Squeeze This

بقلم Luke Sullivan • 1998

Why a simple visual beats a clever headline every time, and how to sell it.

4.21

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✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

Hey Whipple, Squeeze This

Why a simple visual beats a clever headline every time, and how to sell it.

بقلم Luke Sullivan 1998 304 صفحة

4.21

٥٬٠٠٠+ تقييم

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

The Wolf of Investing

بقلم Jordan Belfort • 2023

A reformed Wolf of Wall Street reveals the one investment strategy Wall Street will never recommend.

4.03

٤٠٦

📊 Index Investing 💰 Personal Finance 🏦 Wall Street Exposé ⚖️ Asset Allocation ⏳ Long-Term Investing

The Wolf of Investing

A reformed Wolf of Wall Street reveals the one investment strategy Wall Street will never recommend.

بقلم Jordan Belfort 2023 256 صفحة

4.03

٤٠٦ تقييم

📊 Index Investing 💰 Personal Finance 🏦 Wall Street Exposé ⚖️ Asset Allocation ⏳ Long-Term Investing

The Sales Bible

بقلم Jeffrey Gitomer • 1994

How to prospect without dread, ask without scripts, and follow up without being annoying.

3.98

٤٬٠٠٠+

📈 Sales Methodology 🤝 Consultative Selling 💼 Relationship Selling 🎯 Sales Prospecting 🚧 Objection Handling

The Sales Bible

How to prospect without dread, ask without scripts, and follow up without being annoying.

بقلم Jeffrey Gitomer 1994 336 صفحة

3.98

٤٬٠٠٠+ تقييم

📈 Sales Methodology 🤝 Consultative Selling 💼 Relationship Selling 🎯 Sales Prospecting 🚧 Objection Handling

The Ultimate Marketing Plan

بقلم Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

٥٠٠+

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

The Ultimate Marketing Plan

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

بقلم Dan S. Kennedy 1991 240 صفحة

4.12

٥٠٠+ تقييم

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

How The Mighty Fall

بقلم Jim Collins • 2009

Success plants the seeds of collapse: five stages from arrogance to bankruptcy.

3.99

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🏚️ Corporate Decline 📊 Business Case Studies 😤 Hubris And Overreach 🔄 Turnarounds 📋 Evidence-Based Management

How The Mighty Fall

Success plants the seeds of collapse: five stages from arrogance to bankruptcy.

بقلم Jim Collins 2009 240 صفحة

3.99

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🏚️ Corporate Decline 📊 Business Case Studies 😤 Hubris And Overreach 🔄 Turnarounds 📋 Evidence-Based Management

Accounting Made Simple

بقلم Mike Piper • 2013

The principles that keep a company's books balanced, with no jargon and no wasted pages.

3.94

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🧾 Financial Accounting 💼 Business Finance 📄 Financial Statements 📒 Double-Entry Bookkeeping 📊 Financial Ratios

Accounting Made Simple

The principles that keep a company's books balanced, with no jargon and no wasted pages.

بقلم Mike Piper 2013 114 صفحة

3.94

٥٬٠٠٠+ تقييم

🧾 Financial Accounting 💼 Business Finance 📄 Financial Statements 📒 Double-Entry Bookkeeping 📊 Financial Ratios

Traction

بقلم Gabriel Weinberg • 2015

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

3.81

١٧١

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Traction

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

بقلم Gabriel Weinberg 2015 240 صفحة

3.81

١٧١ تقييم

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Using Behavioral Science in Marketing

بقلم Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

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🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

بقلم Nancy Harhut 2022 288 صفحة

4.38

١٧٧ تقييم

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

People Buy You

بقلم Jeb Blount • 2010

Features are equal. The sale isn't. The edge is the person across the table.

3.92

٥٠٠+

🏢 Business Relationships 🧠 Sales Psychology 😊 Likability 🤝 Trust Building 👋 First Impressions

People Buy You

Features are equal. The sale isn't. The edge is the person across the table.

بقلم Jeb Blount 2010 208 صفحة

3.92

٥٠٠+ تقييم

🏢 Business Relationships 🧠 Sales Psychology 😊 Likability 🤝 Trust Building 👋 First Impressions

The Sales Development Playbook

بقلم Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

٥٠٠+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

بقلم Trish Bertuzzi 2016 264 صفحة

4.18

٥٠٠+ تقييم

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

Pricing Creativity

بقلم Blair Enns

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

4.60

١٩٧

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Pricing Creativity

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

بقلم Blair Enns

4.60

١٩٧ تقييم

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Confessions of the Pricing Man

بقلم Hermann Simon • 2015

Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.

4.23

٥٠٠+

💰 Pricing Strategy 📈 Profit Levers 🧠 Price Psychology 🤔 Behavioral Economics 💎 Value Perception

Confessions of the Pricing Man

Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.

بقلم Hermann Simon 2015 236 صفحة

4.23

٥٠٠+ تقييم

💰 Pricing Strategy 📈 Profit Levers 🧠 Price Psychology 🤔 Behavioral Economics 💎 Value Perception

أعمال الخبرة

بقلم ديفيد سي. بيكر • 2017

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

4.31

٥٠٠+

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

أعمال الخبرة

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

بقلم ديفيد سي. بيكر 2017 266 صفحة

4.31

٥٠٠+ تقييم

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

What Would the Rockefellers Do?

بقلم Garrett B. Gunderson • 2018

Turn whole life insurance into your personal bank for tax-free growth and a lasting legacy.

4.06

٥٠٠+

💰 Generational Wealth 🏦 Infinite Banking 💸 Cash Flow Optimization 🧾 Tax-Efficient Investing 🔄 Contrarian Finance

What Would the Rockefellers Do?

Turn whole life insurance into your personal bank for tax-free growth and a lasting legacy.

بقلم Garrett B. Gunderson 2018 130 صفحة

4.06

٥٠٠+ تقييم

💰 Generational Wealth 🏦 Infinite Banking 💸 Cash Flow Optimization 🧾 Tax-Efficient Investing 🔄 Contrarian Finance

Secrets of Question Based Selling

بقلم Thomas A. Freese • 1999

Stop pitching, start diagnosing: a questioning method that dismantles resistance and doubles sales.

4.11

٥٠٠+

🏢 B2b Sales 🤝 Consultative Selling 📋 Sales Methodology ❓ Strategic Questioning 🔍 Needs Discovery

Secrets of Question Based Selling

Stop pitching, start diagnosing: a questioning method that dismantles resistance and doubles sales.

بقلم Thomas A. Freese 1999 270 صفحة

4.11

٥٠٠+ تقييم

🏢 B2b Sales 🤝 Consultative Selling 📋 Sales Methodology ❓ Strategic Questioning 🔍 Needs Discovery

من المستحيل إلى الحتمي

بقلم آرون روس • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

١٬٠٠٠+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

من المستحيل إلى الحتمي

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

بقلم آرون روس 2016 320 صفحة

4.19

١٬٠٠٠+ تقييم

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

The 100 Best Business Books of All Time

بقلم Jack Covert • 2009

Eleven thousand business books a year. Only these 100 earned their place.

4.05

١٬٠٠٠+

📚 Business Book Summaries 🏛️ Management Classics ⏳ Timeless Business Wisdom 🏢 Leadership Library 🧭 Professional Development

The 100 Best Business Books of All Time

Eleven thousand business books a year. Only these 100 earned their place.

بقلم Jack Covert 2009 335 صفحة

4.05

١٬٠٠٠+ تقييم

📚 Business Book Summaries 🏛️ Management Classics ⏳ Timeless Business Wisdom 🏢 Leadership Library 🧭 Professional Development

Buyer Personas

بقلم Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

٤٣٦

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Buyer Personas

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

بقلم Adele Revella 2015 240 صفحة

3.84

٤٣٦ تقييم

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

King of Capital

بقلم David Carey • 2010

How borrowed money turned $400,000 into a $33 billion private equity firm, and nearly destroyed it.

4.04

٥٬٠٠٠+

🏢 Private Equity 📈 Leveraged Buyouts 🤝 Deal-Making 🔄 Market Cycles 🔧 Corporate Turnarounds

King of Capital

How borrowed money turned $400,000 into a $33 billion private equity firm, and nearly destroyed it.

بقلم David Carey 2010 400 صفحة

4.04

٥٬٠٠٠+ تقييم

🏢 Private Equity 📈 Leveraged Buyouts 🤝 Deal-Making 🔄 Market Cycles 🔧 Corporate Turnarounds

Content Design

بقلم Sarah Richards • 2017

Stop writing, start designing: a research-first way to make content that users actually need.

4.31

٥٠٠+

🗂️ Content Strategy ✍️ Ux Writing 🔍 User Research ⌨️ Digital Writing ♿ Accessibility

Content Design

Stop writing, start designing: a research-first way to make content that users actually need.

بقلم Sarah Richards 2017 224 صفحة

4.31

٥٠٠+ تقييم

🗂️ Content Strategy ✍️ Ux Writing 🔍 User Research ⌨️ Digital Writing ♿ Accessibility

The Bezos Blueprint

بقلم Carmine Gallo • 2022

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

4.14

٥٠٠+

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

The Bezos Blueprint

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

بقلم Carmine Gallo 2022 261 صفحة

4.14

٥٠٠+ تقييم

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

The Design Thinking Playbook

بقلم Michael Lewrick • 2018

A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.

3.89

٤٨٢

🧠 Design Thinking 💻 Digital Transformation 👤 Human-Centered Design 🔧 Service Design 🌐 Business Ecosystems

The Design Thinking Playbook

A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.

بقلم Michael Lewrick 2018 352 صفحة

3.89

٤٨٢ تقييم

🧠 Design Thinking 💻 Digital Transformation 👤 Human-Centered Design 🔧 Service Design 🌐 Business Ecosystems

Unlocking the Customer Value Chain

بقلم Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

٤٣٤

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Unlocking the Customer Value Chain

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

بقلم Thales S. Teixeira 2019 345 صفحة

4.44

٤٣٤ تقييم

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Cold Calling Techniques {That Really Work!}

بقلم Stephan Schiffman • 1987

Track your ratios, flip every objection with one question, and set 50 more appointments this year.

3.90

٥٠٠+

🎯 Sales Prospecting 🏢 B2B Sales ☎️ Phone Sales 🛡️ Objection Handling 📝 Sales Scripts

Cold Calling Techniques {That Really Work!}

Track your ratios, flip every objection with one question, and set 50 more appointments this year.

بقلم Stephan Schiffman 1987 148 صفحة

3.90

٥٠٠+ تقييم

🎯 Sales Prospecting 🏢 B2B Sales ☎️ Phone Sales 🛡️ Objection Handling 📝 Sales Scripts

The Four Obsessions of an Extraordinary Executive

بقلم Patrick Lencioni • 2000

Four disciplines of leadership that outperform strategy, and why most executives never learn them.

4.12

٧٬٠٠٠+

🫀 Organizational Health 🏛️ Executive Leadership 🤝 Workplace Trust 📖 Leadership Fables ⚡ Conflict Resolution

The Four Obsessions of an Extraordinary Executive

Four disciplines of leadership that outperform strategy, and why most executives never learn them.

بقلم Patrick Lencioni 2000 208 صفحة

4.12

٧٬٠٠٠+ تقييم

🫀 Organizational Health 🏛️ Executive Leadership 🤝 Workplace Trust 📖 Leadership Fables ⚡ Conflict Resolution

The Alliance

بقلم Reid Hoffman • 2014

Companies and workers need a new pact: finite missions that build value for both sides.

3.80

٢٬٠٠٠+

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

The Alliance

Companies and workers need a new pact: finite missions that build value for both sides.

بقلم Reid Hoffman 2014 224 صفحة

3.80

٢٬٠٠٠+ تقييم

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

How Customers Think

بقلم Gerald Zaltman • 2003

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

4.00

٤٤٣

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

How Customers Think

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

بقلم Gerald Zaltman 2003 323 صفحة

4.00

٤٤٣ تقييم

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

The Brand Flip

بقلم Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

٥٠٠+

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip

The internet handed customers the controls. Most companies still haven't noticed who's driving.

بقلم Marty Neumeier 2015 9998 صفحة

4.30

٥٠٠+ تقييم

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Pumpkin Plan

بقلم Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

٣٬٠٠٠+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

بقلم Mike Michalowicz 2012 240 صفحة

4.10

٣٬٠٠٠+ تقييم

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

One Piece of Paper

بقلم Mike Figliuolo • 2011

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

3.77

١٨٧

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

One Piece of Paper

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

بقلم Mike Figliuolo 2011 256 صفحة

3.77

١٨٧ تقييم

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

Never Lose a Customer Again

بقلم Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

١٬٠٠٠+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

بقلم Joey Coleman 2018 368 صفحة

4.18

١٬٠٠٠+ تقييم

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

مغامرات الأعمال

بقلم جون بروكس • 1969

A $350 million flop, a market panic, and ten other disasters Wall Street keeps repeating.

3.81

٢٤٬٠٠٠+

🏢 Corporate Case Studies 📈 Financial History 🏦 Wall Street 📉 Market Panics 💥 Corporate Hubris

مغامرات الأعمال

A $350 million flop, a market panic, and ten other disasters Wall Street keeps repeating.

بقلم جون بروكس 1969 466 صفحة

3.81

٢٤٬٠٠٠+ تقييم

🏢 Corporate Case Studies 📈 Financial History 🏦 Wall Street 📉 Market Panics 💥 Corporate Hubris

Silos, Politics and Turf Wars

بقلم Patrick Lencioni • 2006

Bankrupt and bitter, a football coach learns from sports icons that mindset determines success.

4.05

٤٬٠٠٠+

🏢 Leadership Fable 🧠 Sports Psychology 💪 Mental Toughness 🔄 Comeback Story 🏈 College Football

Silos, Politics and Turf Wars

Bankrupt and bitter, a football coach learns from sports icons that mindset determines success.

بقلم Patrick Lencioni 2006 224 صفحة

4.05

٤٬٠٠٠+ تقييم

🏢 Leadership Fable 🧠 Sports Psychology 💪 Mental Toughness 🔄 Comeback Story 🏈 College Football

Inside the Tornado

بقلم Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

١٬٠٠٠+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

بقلم Geoffrey A. Moore 1995 272 صفحة

3.98

١٬٠٠٠+ تقييم

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

The Nordstrom Way

بقلم Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

٥٠٠+

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way

How a Seattle shoe store became a retail empire by making employees think like owners.

بقلم Robert Spector 1995 240 صفحة

3.90

٥٠٠+ تقييم

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Heart of Business

بقلم Hubert Joly • 2021

Purpose beats profit as strategy. A CEO's playbook for winning by serving every stakeholder first.

4.23

١٬٠٠٠+

🏢 Corporate Turnarounds 🌐 Stakeholder Capitalism 🎯 Purpose-Driven Business 🤲 Servant Leadership 💼 Work And Meaning

The Heart of Business

Purpose beats profit as strategy. A CEO's playbook for winning by serving every stakeholder first.

بقلم Hubert Joly 2021 256 صفحة

4.23

١٬٠٠٠+ تقييم

🏢 Corporate Turnarounds 🌐 Stakeholder Capitalism 🎯 Purpose-Driven Business 🤲 Servant Leadership 💼 Work And Meaning

The New Rules of Marketing and PR

بقلم David Meerman Scott • 2007

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

3.85

٦٬٠٠٠+

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

The New Rules of Marketing and PR

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

بقلم David Meerman Scott 2007 304 صفحة

3.85

٦٬٠٠٠+ تقييم

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

New Business Road Test

بقلم John W. Mullins • 2003

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

3.97

٥٬٠٠٠+

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

New Business Road Test

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

بقلم John W. Mullins 2003 284 صفحة

3.97

٥٬٠٠٠+ تقييم

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

The Secrets of Economic Indicators

بقلم Bernard Baumohl • 2004

Which economic reports swing markets, and how to trade them before the crowd catches on.

3.87

٤٢٩

📊 Economic Indicators 📈 Financial Markets 🌐 Macro Investing 🏦 Monetary Policy 🔄 Business Cycle

The Secrets of Economic Indicators

Which economic reports swing markets, and how to trade them before the crowd catches on.

بقلم Bernard Baumohl 2004 401 صفحة

3.87

٤٢٩ تقييم

📊 Economic Indicators 📈 Financial Markets 🌐 Macro Investing 🏦 Monetary Policy 🔄 Business Cycle

The Millionaire Messenger

بقلم Brendon Burchard • 2012

The no-credentials playbook for turning life experience into a speaking and coaching empire.

4.11

٢٬٠٠٠+

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

The Millionaire Messenger

The no-credentials playbook for turning life experience into a speaking and coaching empire.

بقلم Brendon Burchard 2012 178 صفحة

4.11

٢٬٠٠٠+ تقييم

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

Ecommerce Evolved

بقلم Tanner Larsson • 2016

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

4.42

٤٠١

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Ecommerce Evolved

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

بقلم Tanner Larsson 2016 374 صفحة

4.42

٤٠١ تقييم

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Managing Corporate Lifecycles

بقلم Ichak Kalderon Adizes • 1998

Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.

4.27

٢٥٠

🏢 Organizational Development 📊 Management Theory 🔄 Organizational Change 🔗 Systems Thinking 👤 Founder Transitions

Managing Corporate Lifecycles

Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.

بقلم Ichak Kalderon Adizes 1998 460 صفحة

4.27

٢٥٠ تقييم

🏢 Organizational Development 📊 Management Theory 🔄 Organizational Change 🔗 Systems Thinking 👤 Founder Transitions

Winning the Loser's Game, Seventh Edition

بقلم Charles D. Ellis • 1985

The pros took over the market. Their collective skill made beating them a losing bet.

3.94

١٬٠٠٠+

🏦 Index Investing 📊 Asset Allocation 🧠 Investor Psychology 📈 Market Efficiency 💰 Low-Cost Investing

Winning the Loser's Game, Seventh Edition

The pros took over the market. Their collective skill made beating them a losing bet.

بقلم Charles D. Ellis 1985 304 صفحة

3.94

١٬٠٠٠+ تقييم

🏦 Index Investing 📊 Asset Allocation 🧠 Investor Psychology 📈 Market Efficiency 💰 Low-Cost Investing

StoryBranding 2.0

بقلم Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

٢١٦

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

بقلم Jim Signorelli 2011 296 صفحة

3.95

٢١٦ تقييم

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

السابق 2 3 4 5 6 التالي

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