أعمال

يتجلى عالم الأعمال النابض بالحياة من خلال رؤى الخبراء حول القيادة وريادة الأعمال والاستراتيجية وديناميكيات السوق. سواء كنت تطلق شركة ناشئة أو تتسلق السلم الوظيفي أو تُحدث ثورة في صناعة ما، فإن هذه الكتب تقدم حكمة مُجرّبة من أصحاب رؤى أتقنوا فن النجاح.

أعمال ملخصات الكتب

Profit from the Core

بقلم Chris Zook • 2010

80% of sustained value creators focused on one core. Diversification is the exception, not the rule.

3.79

٣٣٥

🏢 Business Strategy 📈 Corporate Growth 🎯 Strategic Focus ⚔️ Competitive Advantage 💧 Profit Pools

Profit from the Core

80% of sustained value creators focused on one core. Diversification is the exception, not the rule.

بقلم Chris Zook 2010 192 صفحة

3.79

٣٣٥ تقييم

🏢 Business Strategy 📈 Corporate Growth 🎯 Strategic Focus ⚔️ Competitive Advantage 💧 Profit Pools

Net Positive

بقلم Andrew S. Winston • 2021

What if the most profitable companies leave more than they take from the world?

3.85

٥٠٠+

🤝 Corporate Responsibility 💼 Stakeholder Capitalism 📊 ESG Integration 🌱 Regenerative Business ✊ Corporate Activism

Net Positive

What if the most profitable companies leave more than they take from the world?

بقلم Andrew S. Winston 2021 446 صفحة

3.85

٥٠٠+ تقييم

🤝 Corporate Responsibility 💼 Stakeholder Capitalism 📊 ESG Integration 🌱 Regenerative Business ✊ Corporate Activism

MEDDICC

بقلم Andy Whyte • 2020

Eight checkpoints that tell you which enterprise deals to chase and which to kill.

4.24

٤٦٧

🏢 Enterprise Sales 📋 Sales Methodology ☑️ Deal Qualification 🔍 Sales Discovery 📊 Value Quantification

MEDDICC

Eight checkpoints that tell you which enterprise deals to chase and which to kill.

بقلم Andy Whyte 2020 264 صفحة

4.24

٤٦٧ تقييم

🏢 Enterprise Sales 📋 Sales Methodology ☑️ Deal Qualification 🔍 Sales Discovery 📊 Value Quantification

Selling the Invisible

بقلم Harry Beckwith • 1997

Most marketing advice assumes a product. Here is what works when you sell only a promise.

3.94

١٠٬٠٠٠+

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

Selling the Invisible

Most marketing advice assumes a product. Here is what works when you sell only a promise.

بقلم Harry Beckwith 1997 252 صفحة

3.94

١٠٬٠٠٠+ تقييم

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

The Toyota Way Fieldbook

بقلم Jeffrey K. Liker • 2005

Most lean books end at principles; this one starts with the routines that make them daily reality.

4.18

٥٠٠+

🏭 Lean Methodology ⚙️ Operations Management 🔄 Process Improvement ✅ Quality Culture 👁️ Visual Management

The Toyota Way Fieldbook

Most lean books end at principles; this one starts with the routines that make them daily reality.

بقلم Jeffrey K. Liker 2005 476 صفحة

4.18

٥٠٠+ تقييم

🏭 Lean Methodology ⚙️ Operations Management 🔄 Process Improvement ✅ Quality Culture 👁️ Visual Management

Quantum Marketing

بقلم Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

٣٧٢

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

بقلم Raja Rajamannar 2021 240 صفحة

3.70

٣٧٢ تقييم

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

KNOWN

بقلم Mark W. Schaefer • 2017

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

4.00

٤٤٣

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

KNOWN

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

بقلم Mark W. Schaefer 2017 257 صفحة

4.00

٤٤٣ تقييم

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

Six Simple Rules

بقلم Yves Morieux • 2014

Half of management time is meetings. Most team effort is wasted. Complexity isn't the culprit.

3.93

٥٠٠+

🏗️ Organizational Design 🔄 Systems Thinking 🎯 Incentive Design 🤝 Cooperation Dynamics ⚡ Power Dynamics

Six Simple Rules

Half of management time is meetings. Most team effort is wasted. Complexity isn't the culprit.

بقلم Yves Morieux 2014 240 صفحة

3.93

٥٠٠+ تقييم

🏗️ Organizational Design 🔄 Systems Thinking 🎯 Incentive Design 🤝 Cooperation Dynamics ⚡ Power Dynamics

How Full Is Your Bucket?

بقلم Tom Rath • 2004

From Rosengård to world football: proof that rage, not politeness, wins titles.

3.87

٩٬٠٠٠+

🏃 Sports Memoir 🥅 Elite Football 🌍 Immigrant Identity 🏴 Outsider Mentality 🧠 Performance Psychology

How Full Is Your Bucket?

From Rosengård to world football: proof that rage, not politeness, wins titles.

بقلم Tom Rath 2004 160 صفحة

3.87

٩٬٠٠٠+ تقييم

🏃 Sports Memoir 🥅 Elite Football 🌍 Immigrant Identity 🏴 Outsider Mentality 🧠 Performance Psychology

Vivid Vision

بقلم Cameron Herold • 2019

Write what your company looks like three years from now, in detail. Alignment follows.

3.91

١٬٠٠٠+

🎯 Strategic Vision 🔗 Organizational Alignment 🏆 Goal Setting 👔 Business Owners 👨‍💼 Ceo Guidance

Vivid Vision

Write what your company looks like three years from now, in detail. Alignment follows.

بقلم Cameron Herold 2019 172 صفحة

3.91

١٬٠٠٠+ تقييم

🎯 Strategic Vision 🔗 Organizational Alignment 🏆 Goal Setting 👔 Business Owners 👨‍💼 Ceo Guidance

Reinventing Organizations

بقلم Frederic Laloux • 2016

Organizations evolve like consciousness; the next stage replaces bosses with trust and purpose.

4.35

١٬٠٠٠+

🏗️ Organizational Design 🌱 Workplace Culture 🤝 Self-Management 🕸️ Distributed Leadership 🧠 Conscious Business

Reinventing Organizations

Organizations evolve like consciousness; the next stage replaces bosses with trust and purpose.

بقلم Frederic Laloux 2016 172 صفحة

4.35

١٬٠٠٠+ تقييم

🏗️ Organizational Design 🌱 Workplace Culture 🤝 Self-Management 🕸️ Distributed Leadership 🧠 Conscious Business

Value-Based Fees

بقلم Alan Weiss • 2002

Stop selling your time. The method for pricing consulting on the value clients actually receive.

4.05

١٬٠٠٠+

💼 Consulting Business 💰 Pricing Strategy 🎯 Value Proposition 🧠 Buyer Psychology ⭐ Personal Branding

Value-Based Fees

Stop selling your time. The method for pricing consulting on the value clients actually receive.

بقلم Alan Weiss 2002 207 صفحة

4.05

١٬٠٠٠+ تقييم

💼 Consulting Business 💰 Pricing Strategy 🎯 Value Proposition 🧠 Buyer Psychology ⭐ Personal Branding

The Technology Fallacy

بقلم Gerald C. Kane • 2019

Tech changes in months; your company takes years. Digital transformation isn't a technology problem.

3.98

٣٢٨

🔄 Digital Transformation 🏃 Agile Organizations 📚 Learning Organizations 🧪 Experimentation Culture 👥 Distributed Leadership

The Technology Fallacy

Tech changes in months; your company takes years. Digital transformation isn't a technology problem.

بقلم Gerald C. Kane 2019 280 صفحة

3.98

٣٢٨ تقييم

🔄 Digital Transformation 🏃 Agile Organizations 📚 Learning Organizations 🧪 Experimentation Culture 👥 Distributed Leadership

The Strategist

بقلم Cynthia A. Montgomery • 2012

Ask what the world loses if your company disappears; the answer is your strategy.

3.86

١٬٠٠٠+

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose ⛓️ Organizational Alignment 🔄 Strategic Reinvention

The Strategist

Ask what the world loses if your company disappears; the answer is your strategy.

بقلم Cynthia A. Montgomery 2012 189 صفحة

3.86

١٬٠٠٠+ تقييم

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose ⛓️ Organizational Alignment 🔄 Strategic Reinvention

Process!

بقلم Mike Paton • 2022

Stop firefighting. Document your core routines and build a business that scales without you.

3.97

٣٦٩

📋 Process Documentation ⚙️ Business Operating Systems 🧩 Systems Thinking 🧾 Accountability Systems 🔁 Continuous Improvement

Process!

Stop firefighting. Document your core routines and build a business that scales without you.

بقلم Mike Paton 2022 192 صفحة

3.97

٣٦٩ تقييم

📋 Process Documentation ⚙️ Business Operating Systems 🧩 Systems Thinking 🧾 Accountability Systems 🔁 Continuous Improvement

The Automatic Customer

بقلم John Warrillow • 2015

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

4.08

١٬٠٠٠+

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Automatic Customer

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

بقلم John Warrillow 2015 224 صفحة

4.08

١٬٠٠٠+ تقييم

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Real-Life MBA

بقلم Jack Welch • 2015

Candor, alignment, consequences. The stripped-down leadership manual from the CEO who ran GE.

3.66

١٬٠٠٠+

🏢 Corporate Leadership 🧭 Organizational Alignment 🚨 Crisis Management 📊 Performance Management 🔄 Career Reinvention

The Real-Life MBA

Candor, alignment, consequences. The stripped-down leadership manual from the CEO who ran GE.

بقلم Jack Welch 2015 256 صفحة

3.66

١٬٠٠٠+ تقييم

🏢 Corporate Leadership 🧭 Organizational Alignment 🚨 Crisis Management 📊 Performance Management 🔄 Career Reinvention

The New Leader's 100-Day Action Plan

بقلم George B. Bradt • 2006

Start before Day One. Align your team, secure early wins, and own the quarter in 100 days.

3.99

٥٬٠٠٠+

🚀 Executive Onboarding 👔 New Managers 🧭 Team Alignment 📋 Accountability Systems 🗺️ Stakeholder Mapping

The New Leader's 100-Day Action Plan

Start before Day One. Align your team, secure early wins, and own the quarter in 100 days.

بقلم George B. Bradt 2006

3.99

٥٬٠٠٠+ تقييم

🚀 Executive Onboarding 👔 New Managers 🧭 Team Alignment 📋 Accountability Systems 🗺️ Stakeholder Mapping

Barbarians at the Gate

بقلم Bryan Burrough • 1989

A CEO's bid to buy his company unleashes Wall Street's biggest takeover war.

4.29

٤٤٬٠٠٠+

🏢 Corporate Takeover 📰 Business Journalism 🪑 Boardroom Politics 💰 Leveraged Buyouts 📈 1980s Wall Street

Barbarians at the Gate

A CEO's bid to buy his company unleashes Wall Street's biggest takeover war.

بقلم Bryan Burrough 1989 592 صفحة

4.29

٤٤٬٠٠٠+ تقييم

🏢 Corporate Takeover 📰 Business Journalism 🪑 Boardroom Politics 💰 Leveraged Buyouts 📈 1980s Wall Street

Emotional Intelligence for Sales Success

بقلم Colleen Stanley • 2012

The brain's emotional center fires before logic does. Top sellers train that, not the pitch.

3.98

٣٨٢

🧠 Emotional Intelligence 💼 Sales Psychology 👂 Active Listening 🛡️ Handling Rejection 🤝 Rapport Building

Emotional Intelligence for Sales Success

The brain's emotional center fires before logic does. Top sellers train that, not the pitch.

بقلم Colleen Stanley 2012 224 صفحة

3.98

٣٨٢ تقييم

🧠 Emotional Intelligence 💼 Sales Psychology 👂 Active Listening 🛡️ Handling Rejection 🤝 Rapport Building

Simple Numbers, Straight Talk, Big Profits!

بقلم Greg Crabtree • 2011

Why your growing business feels broke, and the financial habits that fix it.

4.16

٢٬٠٠٠+

🏦 Small Business Finance 📚 Accounting For Entrepreneurs 📈 Profit Optimization 💸 Cash Flow Management ⚙️ Operational Efficiency

Simple Numbers, Straight Talk, Big Profits!

Why your growing business feels broke, and the financial habits that fix it.

بقلم Greg Crabtree 2011 200 صفحة

4.16

٢٬٠٠٠+ تقييم

🏦 Small Business Finance 📚 Accounting For Entrepreneurs 📈 Profit Optimization 💸 Cash Flow Management ⚙️ Operational Efficiency

Paradigms

بقلم Joel A. Barker • 1993

Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.

4.04

١٧١

🏢 Organizational Change 💡 Innovation Management 🧠 Mental Models 🔄 Paradigm Shifts 🧩 Cognitive Biases

Paradigms

Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.

بقلم Joel A. Barker 1993 240 صفحة

4.04

١٧١ تقييم

🏢 Organizational Change 💡 Innovation Management 🧠 Mental Models 🔄 Paradigm Shifts 🧩 Cognitive Biases

The Predators' Ball

بقلم Connie Bruck • 1988

Michael Milken built a junk-bond empire that fueled the '80s takeover binge. Then the FBI arrived.

4.09

٤٬٠٠٠+

💰 Junk Bond Era 🦈 Corporate Raiders ⚔️ Hostile Takeovers 👮 Insider Trading 🔍 Investigative Journalism

The Predators' Ball

Michael Milken built a junk-bond empire that fueled the '80s takeover binge. Then the FBI arrived.

بقلم Connie Bruck 1988 400 صفحة

4.09

٤٬٠٠٠+ تقييم

💰 Junk Bond Era 🦈 Corporate Raiders ⚔️ Hostile Takeovers 👮 Insider Trading 🔍 Investigative Journalism

Future of Management

بقلم Gary Hamel • 1996

Product innovations get copied. Management innovations endure. Winners reinvent how work is done.

4.03

١٬٠٠٠+

🏢 Organizational Design 💡 Corporate Innovation 🗳️ Democratic Workplaces 🧠 Collective Intelligence 🔬 Experimentation Culture

Future of Management

Product innovations get copied. Management innovations endure. Winners reinvent how work is done.

بقلم Gary Hamel 1996 272 صفحة

4.03

١٬٠٠٠+ تقييم

🏢 Organizational Design 💡 Corporate Innovation 🗳️ Democratic Workplaces 🧠 Collective Intelligence 🔬 Experimentation Culture

MEDDICC

بقلم Andy Whyte • 2020

How to know within days if an enterprise deal will close, so you never spend months chasing nothing.

4.24

٤٦٧

🏢 Enterprise Sales ✅ Sales Qualification 🔧 Pipeline Management 🏗️ Sales Frameworks 💰 Value Selling

MEDDICC

How to know within days if an enterprise deal will close, so you never spend months chasing nothing.

بقلم Andy Whyte 2020 271 صفحة

4.24

٤٦٧ تقييم

🏢 Enterprise Sales ✅ Sales Qualification 🔧 Pipeline Management 🏗️ Sales Frameworks 💰 Value Selling

Invisible Selling Machine

بقلم Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

٣٧٦

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

بقلم Ryan Deiss 2015 172 صفحة

4.18

٣٧٦ تقييم

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Obsessed

بقلم Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

٥٠٠+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

بقلم Emily Heyward 2020 238 صفحة

3.96

٥٠٠+ تقييم

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Predictable Success

بقلم Les McKeown • 2010

Growth creates complexity, complexity kills growth. Seven stages, one sweet spot.

4.03

٥٠٠+

👥 Corporate Lifecycles 📉 Corporate Decline 🏗️ Scaling Companies ⚖️ Entrepreneurial Balance 🔄 Leadership Transitions

Predictable Success

Growth creates complexity, complexity kills growth. Seven stages, one sweet spot.

بقلم Les McKeown 2010 200 صفحة

4.03

٥٠٠+ تقييم

👥 Corporate Lifecycles 📉 Corporate Decline 🏗️ Scaling Companies ⚖️ Entrepreneurial Balance 🔄 Leadership Transitions

The E-Myth Manager

بقلم Michael E. Gerber • 2004

Management doesn't work when you try to control people. Fix it by designing the work instead.

3.77

٣١٨

🚀 Entrepreneurial Management ⚙️ Systems Thinking 🧘 Self-Management 🔄 Process Improvement 💰 Financial Literacy

The E-Myth Manager

Management doesn't work when you try to control people. Fix it by designing the work instead.

بقلم Michael E. Gerber 2004 256 صفحة

3.77

٣١٨ تقييم

🚀 Entrepreneurial Management ⚙️ Systems Thinking 🧘 Self-Management 🔄 Process Improvement 💰 Financial Literacy

Uncommon Service

بقلم Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

٥٠٠+

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service

The counterintuitive rule of service: to be great, you must first decide where to be bad.

بقلم Frances Frei 2012 272 صفحة

4.01

٥٠٠+ تقييم

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

The Startup Owner's Manual Strategy Guide

بقلم Steve Blank • 2012

The original playbook for founders: stop guessing, start testing, find a business model that scales.

4.28

١٠٩

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

The Startup Owner's Manual Strategy Guide

The original playbook for founders: stop guessing, start testing, find a business model that scales.

بقلم Steve Blank 2012 608 صفحة

4.28

١٠٩ تقييم

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

2 Second Lean

بقلم Paul A. Akers • 2011

Build a fun, people-first Lean culture with tiny daily improvements, starting in the bathroom.

3.93

١٬٠٠٠+

🏭 Lean Methodology 🔄 Continuous Improvement 🧘 Kaizen Culture 🗑️ Waste Reduction 🚗 Toyota Production System

2 Second Lean

Build a fun, people-first Lean culture with tiny daily improvements, starting in the bathroom.

بقلم Paul A. Akers 2011 228 صفحة

3.93

١٬٠٠٠+ تقييم

🏭 Lean Methodology 🔄 Continuous Improvement 🧘 Kaizen Culture 🗑️ Waste Reduction 🚗 Toyota Production System

Platform Scale

بقلم Sangeet Paul Choudary • 2015

Pipes make and sell. Platforms let others create the value. The blueprint for building one.

4.19

٥٠٠+

🏗️ Platform Economy 🕸️ Network Effects 🚀 Startup Strategy 🎯 Two-Sided Markets 📊 Data-Driven Business

Platform Scale

Pipes make and sell. Platforms let others create the value. The blueprint for building one.

بقلم Sangeet Paul Choudary 2015 336 صفحة

4.19

٥٠٠+ تقييم

🏗️ Platform Economy 🕸️ Network Effects 🚀 Startup Strategy 🎯 Two-Sided Markets 📊 Data-Driven Business

Lovemarks The Future Beyond Brands

بقلم Kevin Roberts • 2005

Brands lost their mystery. Three buried instincts are the only way to get it back.

3.86

١٬٠٠٠+

🎯 Brand Strategy ❤️ Emotional Branding 🧠 Consumer Psychology ✨ Sensory Design 📖 Storytelling

Lovemarks The Future Beyond Brands

Brands lost their mystery. Three buried instincts are the only way to get it back.

بقلم Kevin Roberts 2005 248 صفحة

3.86

١٬٠٠٠+ تقييم

🎯 Brand Strategy ❤️ Emotional Branding 🧠 Consumer Psychology ✨ Sensory Design 📖 Storytelling

Virtual Selling

بقلم Jeb Blount • 2020

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

3.92

٣٩٦

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

Virtual Selling

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

بقلم Jeb Blount 2020 354 صفحة

3.92

٣٩٦ تقييم

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

How to Be a Power Connector

بقلم Judy Robinett • 2014

155 people, three tiers, one rhythm: the playbook for making a network that actually pays.

3.94

٥٠٠+

🕸️ Strategic Networking 🤝 Business Relationships 📐 Network Design 🎁 Mutual Generosity 📆 Relationship Maintenance

How to Be a Power Connector

155 people, three tiers, one rhythm: the playbook for making a network that actually pays.

بقلم Judy Robinett 2014 256 صفحة

3.94

٥٠٠+ تقييم

🕸️ Strategic Networking 🤝 Business Relationships 📐 Network Design 🎁 Mutual Generosity 📆 Relationship Maintenance

Marketing Rebellion

بقلم Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

٤٧٩

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion

Your customers now control your marketing. Only the truly human companies survive.

بقلم Mark W. Schaefer 2019 318 صفحة

4.20

٤٧٩ تقييم

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Hug Your Haters

بقلم Jay Baer • 2016

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

3.85

٥٠٠+

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation 📣 Customer Advocacy 📱 Social Media Service

Hug Your Haters

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

بقلم Jay Baer 2016 240 صفحة

3.85

٥٠٠+ تقييم

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation 📣 Customer Advocacy 📱 Social Media Service

Your Strategy Needs a Strategy

بقلم Martin Reeves • 2015

Five environments call for five different strategies. How to diagnose yours and pick the right play.

4.01

٥٠٠+

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility 🔄 Business Turnaround 💥 Disruption

Your Strategy Needs a Strategy

Five environments call for five different strategies. How to diagnose yours and pick the right play.

بقلم Martin Reeves 2015 288 صفحة

4.01

٥٠٠+ تقييم

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility 🔄 Business Turnaround 💥 Disruption

Demand-Side Sales 101

بقلم Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

٥٠٠+

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101

Stop selling features. The customer's desire to make progress is what actually closes deals.

بقلم Bob Moesta 2020 224 صفحة

4.30

٥٠٠+ تقييم

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Giftology

بقلم John Ruhlin • 2016

One knife, no logo, worst possible moment. The business gift that actually works.

4.06

١٬٠٠٠+

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Giftology

One knife, no logo, worst possible moment. The business gift that actually works.

بقلم John Ruhlin 2016 184 صفحة

4.06

١٬٠٠٠+ تقييم

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

The Great Game of Business

بقلم Jack Stack • 1992

Run your company like a game: open scoreboards, mini sprints, every worker thinking like an owner.

3.95

٢٬٠٠٠+

📖 Open-Book Management 📈 Employee Ownership 💡 Frontline Empowerment 📋 Business Scorekeeping 🏁 Short-Term Sprints

The Great Game of Business

Run your company like a game: open scoreboards, mini sprints, every worker thinking like an owner.

بقلم Jack Stack 1992 385 صفحة

3.95

٢٬٠٠٠+ تقييم

📖 Open-Book Management 📈 Employee Ownership 💡 Frontline Empowerment 📋 Business Scorekeeping 🏁 Short-Term Sprints

Hello, My Name Is Awesome

بقلم Alexandra Watkins • 2014

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

4.13

٥٠٠+

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Hello, My Name Is Awesome

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

بقلم Alexandra Watkins 2014 110 صفحة

4.13

٥٠٠+ تقييم

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Collaboration

بقلم Morten T. Hansen • 2009

Most collaboration loses money. A framework for knowing when it actually pays off.

3.81

٤٢٩

🧱 Organizational Silos 🤝 Cross-Functional Teams 🕸️ Organizational Networks 🎯 Strategic Alignment 🫂 Collaborative Leadership

Collaboration

Most collaboration loses money. A framework for knowing when it actually pays off.

بقلم Morten T. Hansen 2009 231 صفحة

3.81

٤٢٩ تقييم

🧱 Organizational Silos 🤝 Cross-Functional Teams 🕸️ Organizational Networks 🎯 Strategic Alignment 🫂 Collaborative Leadership

The Essential Drucker

بقلم Peter F. Drucker • 2000

Management converts expertise into organizational results. The essential principles, in one volume.

4.09

١٠٬٠٠٠+

📖 Management Theory 🌐 Knowledge Economy ⚡ Personal Effectiveness 🔬 Innovation Strategy ⏳ Time Management

The Essential Drucker

Management converts expertise into organizational results. The essential principles, in one volume.

بقلم Peter F. Drucker 2000

4.09

١٠٬٠٠٠+ تقييم

📖 Management Theory 🌐 Knowledge Economy ⚡ Personal Effectiveness 🔬 Innovation Strategy ⏳ Time Management

Will It Fly?

بقلم Pat Flynn • 2016

The validation roadmap: how to test whether your business idea has buyers before you build anything.

3.91

٢٬٠٠٠+

🧪 Idea Validation 📊 Market Research 🔍 Customer Discovery 📋 Lean Methodology 💰 Bootstrapping

Will It Fly?

The validation roadmap: how to test whether your business idea has buyers before you build anything.

بقلم Pat Flynn 2016 336 صفحة

3.91

٢٬٠٠٠+ تقييم

🧪 Idea Validation 📊 Market Research 🔍 Customer Discovery 📋 Lean Methodology 💰 Bootstrapping

Poke the Box

بقلم Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

١٤٬٠٠٠+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection 🎨 Creative Business 📦 Finishing Projects

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

بقلم Seth Godin 2011 96 صفحة

3.77

١٤٬٠٠٠+ تقييم

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection 🎨 Creative Business 📦 Finishing Projects

إتقان عادات روكفلر

بقلم فيرن هارنيش • 2002

A single-page plan, a weekly huddle, and the bottleneck rule to scale your firm past chaos.

3.96

٣٬٠٠٠+

⚙️ Business Execution 📈 Scaling Companies 📅 Meeting Rhythms 💰 Cash Flow Management 📄 One-Page Plans

إتقان عادات روكفلر

A single-page plan, a weekly huddle, and the bottleneck rule to scale your firm past chaos.

بقلم فيرن هارنيش 2002 176 صفحة

3.96

٣٬٠٠٠+ تقييم

⚙️ Business Execution 📈 Scaling Companies 📅 Meeting Rhythms 💰 Cash Flow Management 📄 One-Page Plans

Beyond Winning

بقلم Robert Mnookin • 2000

Common ground opens the door. Differences close the deal. Three tensions no negotiator escapes.

3.72

٢٤٣

⚖️ Legal Negotiation 💡 Value Creation 🤝 Conflict Resolution 🎯 Principled Negotiation 🧠 Cognitive Biases

Beyond Winning

Common ground opens the door. Differences close the deal. Three tensions no negotiator escapes.

بقلم Robert Mnookin 2000 368 صفحة

3.72

٢٤٣ تقييم

⚖️ Legal Negotiation 💡 Value Creation 🤝 Conflict Resolution 🎯 Principled Negotiation 🧠 Cognitive Biases

Creative Strategy and the Business of Design

بقلم Douglas Davis • 2016

The business and strategy skills that move designers from order-takers to trusted partners.

4.00

٣٩٢

🎯 Creative Strategy 💼 Business For Designers 🏷️ Brand Strategy 🧩 Strategic Design 💬 Client Communication

Creative Strategy and the Business of Design

The business and strategy skills that move designers from order-takers to trusted partners.

بقلم Douglas Davis 2016 208 صفحة

4.00

٣٩٢ تقييم

🎯 Creative Strategy 💼 Business For Designers 🏷️ Brand Strategy 🧩 Strategic Design 💬 Client Communication

السابق 3 4 5 6 7 التالي

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