Kinh doanh

Thế giới kinh doanh sôi động trở nên sống động qua những hiểu biết chuyên sâu về lãnh đạo, khởi nghiệp, chiến lược và động lực thị trường. Dù bạn đang khởi động một startup, thăng tiến trên nấc thang doanh nghiệp hay cách mạng hóa một ngành công nghiệp, những cuốn sách này mang đến trí tuệ đã được thử thách từ những nhà tầm nhìn đã làm chủ nghệ thuật thành công.

Kinh doanh Tóm tắt sách

The Goal

của Eliyahu M. Goldratt

Busy workers mask a fatal flaw: the novel that taught business to focus on bottlenecks.

4.07

85.000+

🏭 Manufacturing ⚙️ Operations Management 🔄 Continuous Improvement 🔗 Theory Of Constraints 📈 Business Turnaround

Chuyên sâu

The Goal

Busy workers mask a fatal flaw: the novel that taught business to focus on bottlenecks.

của Eliyahu M. Goldratt 2004 384 trang

4.07

85.000+ đánh giá

🏭 Manufacturing ⚙️ Operations Management 🔄 Continuous Improvement 🔗 Theory Of Constraints 📈 Business Turnaround

Khởi nghiệp tinh gọn

của Eric Ries • 2011

The method that discovers what customers will pay for before you build the product.

4.11

300.000+

🏭 Lean Methodology 📋 Startup Playbooks 🧪 Customer Development 🔄 Iterative Design 📊 Data-Driven Decisions

Chuyên sâu

Khởi nghiệp tinh gọn

The method that discovers what customers will pay for before you build the product.

của Eric Ries 2011 299 trang

4.11

300.000+ đánh giá

🏭 Lean Methodology 📋 Startup Playbooks 🧪 Customer Development 🔄 Iterative Design 📊 Data-Driven Decisions

Từ Tốt Đến Vĩ Đại

của Jim Collins • 2001

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

4.12

200.000+

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

Chuyên sâu

Từ Tốt Đến Vĩ Đại

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

của Jim Collins 2001

4.12

200.000+ đánh giá

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

Chiến lược tốt, chiến lược tồi

của Richard P. Rumelt • 2011

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

4.13

17.000+

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Chuyên sâu

Chiến lược tốt, chiến lược tồi

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

của Richard P. Rumelt 2011 323 trang

4.13

17.000+ đánh giá

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Để xây dựng doanh nghiệp hiệu quả

của Michael E. Gerber • 1985

Why the skill that makes you a great baker sinks your bakery, and how to escape.

4.07

97.000+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

Để xây dựng doanh nghiệp hiệu quả Tóm tắt

Chuyên sâu

Để xây dựng doanh nghiệp hiệu quả

Why the skill that makes you a great baker sinks your bakery, and how to escape.

của Michael E. Gerber 1985 269 trang

4.07

97.000+ đánh giá

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

Mô Hình Kiếm 100 Triệu Đô

của Alex Hormozi • 2025

A sequence of offers that funds all your customer acquisition within the first 30 days.

4.55

1.000+

🧠 Sales Tactics 💰 Pricing Psychology 📈 Small Business Growth 🎯 Customer Acquisition 💸 Cash Flow Management

Chuyên sâu

Mô Hình Kiếm 100 Triệu Đô

A sequence of offers that funds all your customer acquisition within the first 30 days.

của Alex Hormozi 2025 190 trang

4.55

1.000+ đánh giá

🧠 Sales Tactics 💰 Pricing Psychology 📈 Small Business Growth 🎯 Customer Acquisition 💸 Cash Flow Management

$100M Leads

của Alex Hormozi • 2023

Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.

4.55

5.000+

🎯 Lead Generation 📬 Direct Response Marketing 📝 Content Marketing 👥 Audience Building 🔄 Referral Marketing

Chuyên sâu

$100M Leads

Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.

của Alex Hormozi 2023 280 trang

4.55

5.000+ đánh giá

🎯 Lead Generation 📬 Direct Response Marketing 📝 Content Marketing 👥 Audience Building 🔄 Referral Marketing

Khởi nghiệp với 100 đô

của Chris Guillebeau • 2012

A PayPal account and $125. Everything else about launching a profitable business is optional.

3.89

71.000+

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

Chuyên sâu

Khởi nghiệp với 100 đô

A PayPal account and $125. Everything else about launching a profitable business is optional.

của Chris Guillebeau 2012 304 trang

3.89

71.000+ đánh giá

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

Bò Tía

của Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56.000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Chuyên sâu

Bò Tía

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

của Seth Godin 2009 172 trang

3.78

56.000+ đánh giá

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Trí tuệ cảm xúc 2.0

của Travis Bradberry • 2009

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

3.85

85.000+

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

Chuyên sâu

Trí tuệ cảm xúc 2.0

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

của Travis Bradberry 2009 255 trang

3.85

85.000+ đánh giá

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

Từ Tốt Đến Vĩ Đại

của Jim Collins • 2001

From 1,435 companies, 11 made the leap. The pattern was never charisma, technology, or luck.

4.12

200.000+

🏗️ Organizational Transformation 📊 Corporate Strategy 🔬 Evidence-Based Management 🎯 Strategic Focus 🤲 Leadership Humility

Chuyên sâu

Từ Tốt Đến Vĩ Đại

From 1,435 companies, 11 made the leap. The pattern was never charisma, technology, or luck.

của Jim Collins 2001 300 trang

4.12

200.000+ đánh giá

🏗️ Organizational Transformation 📊 Corporate Strategy 🔬 Evidence-Based Management 🎯 Strategic Focus 🤲 Leadership Humility

Great Leads

của Michael Masterson • 2011

Six reusable openings for any sales message, keyed to how much your reader already knows.

4.57

500+

✍️ Copywriting Techniques 🧠 Persuasive Writing 📬 Direct Response 🎯 Customer Psychology 📰 Classic Advertising

Chuyên sâu

Great Leads

Six reusable openings for any sales message, keyed to how much your reader already knows.

của Michael Masterson 2011 206 trang

4.57

500+ đánh giá

✍️ Copywriting Techniques 🧠 Persuasive Writing 📬 Direct Response 🎯 Customer Psychology 📰 Classic Advertising

Khoa Học Mở Rộng Quy Mô

của Benjamin Hardy • 2025

Attainable goals keep you small. Set one so impossible it forces you to stop almost everything.

4.22

1.000+

📈 Scaling Companies 🎯 Impossible Goals ✂️ Radical Simplification 👥 Talent Strategy 🪞 Radical Honesty

Chuyên sâu

Khoa Học Mở Rộng Quy Mô

Attainable goals keep you small. Set one so impossible it forces you to stop almost everything.

của Benjamin Hardy 2025 256 trang

4.22

1.000+ đánh giá

📈 Scaling Companies 🎯 Impossible Goals ✂️ Radical Simplification 👥 Talent Strategy 🪞 Radical Honesty

Traction

của Gabriel Weinberg • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

9.000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Chuyên sâu

Traction

Your best growth channel is the one your competitors dismissed. A process for finding it.

của Gabriel Weinberg 2014 288 trang

4.11

9.000+ đánh giá

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

How to Sell Anything to Anybody

của Joe Girard • 1977

One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.

3.77

2.000+

🛠️ Sales Techniques 🤝 Relationship Selling 🔍 Prospecting 🧠 Sales Psychology 🔑 Closing Techniques

Chuyên sâu

How to Sell Anything to Anybody

One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.

của Joe Girard 1977 192 trang

3.77

2.000+ đánh giá

🛠️ Sales Techniques 🤝 Relationship Selling 🔍 Prospecting 🧠 Sales Psychology 🔑 Closing Techniques

Ready, Fire, Aim

của Michael Masterson • 2007

Speed beats perfection: a four-stage field guide from zero to $100 million.

3.96

7.000+

🚀 Startup Growth 📬 Direct Marketing ⚡ Speed Of Execution 🎯 Customer Acquisition 🧠 Psychological Selling

Chuyên sâu

Ready, Fire, Aim

Speed beats perfection: a four-stage field guide from zero to $100 million.

của Michael Masterson 2007 400 trang

3.96

7.000+ đánh giá

🚀 Startup Growth 📬 Direct Marketing ⚡ Speed Of Execution 🎯 Customer Acquisition 🧠 Psychological Selling

Vượt qua vực thẳm

của Geoffrey A. Moore • 2002

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

4.02

31.000+

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

Chuyên sâu

Vượt qua vực thẳm

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

của Geoffrey A. Moore 2002 290 trang

4.02

31.000+ đánh giá

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

The Advantage

của Patrick Lencioni • 2012

The competitive advantage hiding in plain sight: a leadership team that actually trusts each other.

4.13

16.000+

🏢 Organizational Culture 🤝 Team Dynamics 👔 Executive Leadership 🎯 Organizational Alignment 🔐 Trust Building

Chuyên sâu

The Advantage

The competitive advantage hiding in plain sight: a leadership team that actually trusts each other.

của Patrick Lencioni 2012 216 trang

4.13

16.000+ đánh giá

🏢 Organizational Culture 🤝 Team Dynamics 👔 Executive Leadership 🎯 Organizational Alignment 🔐 Trust Building

The Power of TED

của David Emerald • 2015

Three roles lock you into every crisis. Three others build a life you design.

4.02

2.000+

🪤 Victim Mentality 🔄 Transactional Analysis 🎯 Personal Agency 🪞 Reframing Adversity 🧭 Self-Leadership

Chuyên sâu

The Power of TED

Three roles lock you into every crisis. Three others build a life you design.

của David Emerald 2015 192 trang

4.02

2.000+ đánh giá

🪤 Victim Mentality 🔄 Transactional Analysis 🎯 Personal Agency 🪞 Reframing Adversity 🧭 Self-Leadership

Obviously Awesome

của April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4.000+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

Chuyên sâu

Obviously Awesome

Your product landed in the wrong market without you noticing. The step-by-step fix.

của April Dunford 2019 204 trang

4.24

4.000+ đánh giá

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

You Can't Teach a Kid to Ride a Bike at a Seminar

của David H. Sandler • 1995

A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.

4.11

1.000+

📋 Sales Methodology 🩺 Consultative Selling 💊 Pain-Based Selling 🧠 Buyer Psychology 🎭 Performance Psychology

You Can't Teach a Kid to Ride a Bike at a Seminar Tóm tắt

Chuyên sâu

You Can't Teach a Kid to Ride a Bike at a Seminar

A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.

của David H. Sandler 1995

4.11

1.000+ đánh giá

📋 Sales Methodology 🩺 Consultative Selling 💊 Pain-Based Selling 🧠 Buyer Psychology 🎭 Performance Psychology

The Discipline of Market Leaders

của Michael Treacy • 1995

80 market leaders, one rule: bet everything on one competitive edge. Hedge and you go nowhere.

3.98

500+

🎯 Competitive Strategy 📋 Business Models 🔍 Strategic Focus 📉 Organizational Decay 🤝 Customer-Centricity

The Discipline of Market Leaders Tóm tắt

Chuyên sâu

The Discipline of Market Leaders

80 market leaders, one rule: bet everything on one competitive edge. Hedge and you go nowhere.

của Michael Treacy 1995 210 trang

3.98

500+ đánh giá

🎯 Competitive Strategy 📋 Business Models 🔍 Strategic Focus 📉 Organizational Decay 🤝 Customer-Centricity

Chiến lược đại dương xanh

của W. Chan Kim • 2005

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

4.01

88.000+

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

Chiến lược đại dương xanh

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

của W. Chan Kim 2005 240 trang

4.01

88.000+ đánh giá

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

Bán hàng theo phương pháp SPIN

của Neil Rackham • 1988

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

4.01

12.000+

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

Bán hàng theo phương pháp SPIN

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

của Neil Rackham 1988 234 trang

4.01

12.000+ đánh giá

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

Gap Selling

của Keenan • 2018

Features don't close deals. The measurable gap between a customer's pain and their goal does.

4.27

1.000+

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Gap Selling

Features don't close deals. The measurable gap between a customer's pain and their goal does.

của Keenan 2018 262 trang

4.27

1.000+ đánh giá

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Marketing 4.0

của Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3.000+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

của Philip Kotler 2016 208 trang

4.06

3.000+ đánh giá

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Profit First

của Mike Michalowicz • 2014

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

4.26

14.000+

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

Profit First

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

của Mike Michalowicz 2014 224 trang

4.26

14.000+ đánh giá

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

DotCom Secrets

của Russell Brunson • 2011

Giving away free products can triple your customers; the system that turns each one into $66.

4.23

6.000+

📈 Direct Response Marketing 🗂️ Sales Funnels 🔧 Conversion Optimization ✉️ Email Marketing 🎤 Webinar Selling

DotCom Secrets

Giving away free products can triple your customers; the system that turns each one into $66.

của Russell Brunson 2011 275 trang

4.23

6.000+ đánh giá

📈 Direct Response Marketing 🗂️ Sales Funnels 🔧 Conversion Optimization ✉️ Email Marketing 🎤 Webinar Selling

Traction

của Gino Wickman • 2007

A single system to align your team, force accountability, and end the chaos that stalls growth.

4.13

16.000+

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Traction

A single system to align your team, force accountability, and end the chaos that stalls growth.

của Gino Wickman 2007 246 trang

4.13

16.000+ đánh giá

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Xây dựng thương hiệu bằng câu chuyện

của Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

26.000+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Xây dựng thương hiệu bằng câu chuyện

Stop making your brand the hero. A story framework that clears the fog so customers buy.

của Donald Miller 2017 240 trang

4.26

26.000+ đánh giá

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Playing to Win

của A.G. Lafley • 2013

Forget the plan. Winners make a handful of choices that lock together and beat the market.

3.99

9.000+

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage 🧭 Strategy Frameworks ⚙️ Organizational Alignment

Playing to Win

Forget the plan. Winners make a handful of choices that lock together and beat the market.

của A.G. Lafley 2013 272 trang

3.99

9.000+ đánh giá

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage 🧭 Strategy Frameworks ⚙️ Organizational Alignment

BE 2.0 (Beyond Entrepreneurship 2.0)

của Jim Collins • 2001

Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.

4.39

2.000+

🏛️ Enduring Companies 🧭 Organizational Culture 🕊️ Leadership Humility 🎯 Strategic Focus ⚙️ Disciplined Execution

BE 2.0 (Beyond Entrepreneurship 2.0)

Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.

của Jim Collins 2001 344 trang

4.39

2.000+ đánh giá

🏛️ Enduring Companies 🧭 Organizational Culture 🕊️ Leadership Humility 🎯 Strategic Focus ⚙️ Disciplined Execution

Bán hàng thách thức

của Matthew Dixon • 2011

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

3.91

11.000+

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

Bán hàng thách thức

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

của Matthew Dixon 2011 242 trang

3.91

11.000+ đánh giá

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

Xây dựng để bán

của John Warrillow • 2010

Most small businesses cannot be sold. The playbook for making yours the exception.

4.24

7.000+

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

Xây dựng để bán

Most small businesses cannot be sold. The playbook for making yours the exception.

của John Warrillow 2010 176 trang

4.24

7.000+ đánh giá

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

Pitch Anything

của Oren Klaff • 2011

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

4.05

11.000+

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

Pitch Anything

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

của Oren Klaff 2011 240 trang

4.05

11.000+ đánh giá

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

Fanatical Prospecting

của Jeb Blount • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6.000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Fanatical Prospecting

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

của Jeb Blount 2015 304 trang

4.25

6.000+ đánh giá

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

How Brands Grow

của Byron Sharp • 2010

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

4.16

3.000+

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

How Brands Grow

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

của Byron Sharp 2010 228 trang

4.16

3.000+ đánh giá

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

Positioning

của Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

của Al Ries 1980 226 trang

4.04

18.000+ đánh giá

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Lời thú nhận của một người làm quảng cáo

của David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6.000+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Lời thú nhận của một người làm quảng cáo

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

của David Ogilvy 2004 208 trang

6.000+ đánh giá

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Cẩm nang khởi nghiệp

của Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12.000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Cẩm nang khởi nghiệp

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

của Steve Blank 2012 608 trang

4.11

12.000+ đánh giá

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Duct Tape Marketing Phiên bản sửa đổi và cập nhật

của John Jantsch • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

2.000+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Duct Tape Marketing Phiên bản sửa đổi và cập nhật

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

của John Jantsch 2006 304 trang

3.94

2.000+ đánh giá

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Brand Gap, The

của Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

5.000+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Brand Gap, The

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

của Marty Neumeier 2003

3.98

5.000+ đánh giá

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

The Strategy and Tactics of Pricing

của Thomas T. Nagle • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

500+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

The Strategy and Tactics of Pricing

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

của Thomas T. Nagle 1986 352 trang

4.08

500+ đánh giá

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

Công Ty Một Người

của Paul Jarvis • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

6.000+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Công Ty Một Người

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

của Paul Jarvis 2019

3.91

6.000+ đánh giá

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Ogilvy on Advertising

của David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11.000+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

của David Ogilvy 1985 224 trang

4.15

11.000+ đánh giá

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Cuốn sách đỏ nhỏ về bán hàng

của Jeffrey Gitomer • 2004

Build a personal brand, kill cold calling, and let social proof close your deals.

3.91

10.000+

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Cuốn sách đỏ nhỏ về bán hàng

Build a personal brand, kill cold calling, and let social proof close your deals.

của Jeffrey Gitomer 2004 230 trang

3.91

10.000+ đánh giá

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

The Qualified Sales Leader

của John McMahon • 2021

Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.

4.39

1.000+

🏢 Enterprise Sales 👔 Sales Leadership ✅ Deal Qualification 📋 Sales Methodology 💰 Value Selling

The Qualified Sales Leader

Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.

của John McMahon 2021

4.39

1.000+ đánh giá

🏢 Enterprise Sales 👔 Sales Leadership ✅ Deal Qualification 📋 Sales Methodology 💰 Value Selling

Scaling Up

của Verne Harnish • 2014

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

4.16

6.000+

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

Scaling Up

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

của Verne Harnish 2014 272 trang

4.16

6.000+ đánh giá

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

Launch

của Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4.000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Launch

The launch formula that compresses a year of sales into one week, no existing audience required.

của Jeff Walker 2014 206 trang

3.99

4.000+ đánh giá

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Expert Secrets

của Russell Brunson • 2017

One webinar script that builds a paying movement: tell three stories, then ask four questions.

4.24

4.000+

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling 🚩 Movement Building ✉️ Direct Response

Expert Secrets

One webinar script that builds a paying movement: tell three stories, then ask four questions.

của Russell Brunson 2017 302 trang

4.24

4.000+ đánh giá

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling 🚩 Movement Building ✉️ Direct Response

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