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Бизнес Саммари книг

HBR's 10 Must Reads on Change Management

— Harvard Business Publishing • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

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🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

HBR's 10 Must Reads on Change Management

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

— Harvard Business Publishing 2015 224 стр.

3.87

1 000+ оценок

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

American Icon

— Bryce G. Hoffman • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

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🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

American Icon

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

— Bryce G. Hoffman 2012 432 стр.

4.42

5 000+ оценок

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

The JOLT Effect

— Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

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🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

— Matthew Dixon 2022 254 стр.

4.10

500+ оценок

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

Brainfluence

— Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

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🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

— Roger Dooley 2011 304 стр.

3.96

1 000+ оценок

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Стратегия голубого океана. Расширенное издание

— В. Чан Ким • 2005

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

4.01

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🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Стратегия голубого океана. Расширенное издание

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

— В. Чан Ким 2005 287 стр.

4.01

88 000+ оценок

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

The Sales Acceleration Formula

— Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

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🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

The Sales Acceleration Formula

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

— Mark Roberge 2015 224 стр.

4.26

2 000+ оценок

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

Permission Marketing

— Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

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📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Permission Marketing

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

— Seth Godin 2014 256 стр.

3.91

14 000+ оценок

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Key Performance Indicators

— Bernard Marr • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

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256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

— Bernard Marr 2011 347 стр.

3.91

256 оценок

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Competition Demystified

— Bruce C. Greenwald • 2005

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

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🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

Competition Demystified

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

— Bruce C. Greenwald 2005 416 стр.

4.30

1 000+ оценок

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

HBR's 10 Must Reads on Strategy

— Michael E. Porter • 2010

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

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🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

HBR's 10 Must Reads on Strategy

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

— Michael E. Porter 2010 288 стр.

4.02

3 000+ оценок

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

The Copywriter's Handbook

— Robert W. Bly • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

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🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The Copywriter's Handbook

Most readers never get past the headline. The rules for making every remaining word sell.

— Robert W. Bly 1985 410 стр.

3.92

5 000+ оценок

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

Management, Revised Edition

— Peter F. Drucker • 1985

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

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🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Management, Revised Edition

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

— Peter F. Drucker 1985 609 стр.

4.29

1 000+ оценок

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Financial Intelligence for Entrepreneurs

— Karen Berman • 2008

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

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📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Financial Intelligence for Entrepreneurs

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

— Karen Berman 2008 364 стр.

4.19

2 000+ оценок

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Love is the Killer App

— Tim Sanders • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

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🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

— Tim Sanders 2002

3.85

3 000+ оценок

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Founder's Mentality

— Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

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🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

— Chris Zook 2016 224 стр.

3.80

1 000+ оценок

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Leadership and the One Minute Manager

— Kenneth H. Blanchard • 1985

Stop looking for the one right way to lead. Match your style to each person's readiness.

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🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

Leadership and the One Minute Manager

Stop looking for the one right way to lead. Match your style to each person's readiness.

— Kenneth H. Blanchard 1985 160 стр.

3.96

4 000+ оценок

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

The New Strategic Selling

— Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

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🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

— Robert B. Miller 1985 448 стр.

3.90

1 000+ оценок

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Cracking the Sales Management Code

— Jason Jordan • 2011

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

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🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Cracking the Sales Management Code

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

— Jason Jordan 2011 272 стр.

4.04

500+ оценок

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Influencer

— Brittany Hennessy • 2018

What to charge, what to sign, when to hire an agent: the business manual for influencers.

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📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Influencer

What to charge, what to sign, when to hire an agent: the business manual for influencers.

— Brittany Hennessy 2018 272 стр.

3.70

2 000+ оценок

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Венчурные сделки

— Брэд Фелд • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

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🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Венчурные сделки

What the board seat, liquidation preference, and option pool really cost you, before you sign.

— Брэд Фелд 2011 345 стр.

4.12

17 000+ оценок

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Company of One

— Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

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🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

— Paul Jarvis 2019 240 стр.

3.91

6 000+ оценок

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

SYSTEMology

— David Jenyns • 2020

Your business runs you. A repeatable method to flip that, starting with your vital processes.

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500+

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

SYSTEMology

Your business runs you. A repeatable method to flip that, starting with your vital processes.

— David Jenyns 2020 219 стр.

4.21

500+ оценок

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

Наука продаж

— Дэвид Хоффелд • 2016

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

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500+

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

Наука продаж

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

— Дэвид Хоффелд 2016 288 стр.

3.99

500+ оценок

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

Экономика впечатлений

— Джеймс Х. Гилмор • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

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🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Экономика впечатлений

Goods became services. Now services are becoming experiences. The next step: transformations.

— Джеймс Х. Гилмор 1999 359 стр.

3.80

2 000+ оценок

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Blue Ocean Shift

— W. Chan Kim • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

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🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

Blue Ocean Shift

A field-tested system for growing by creating new demand, not fighting over what already exists.

— W. Chan Kim 2017 336 стр.

3.90

1 000+ оценок

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

Все маркетологи — лжецы

— Сет Годин • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

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📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

Все маркетологи — лжецы

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

— Сет Годин 2005 208 стр.

3.88

16 000+ оценок

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

INKED

— Jeb Blount • 2020

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

4.21

218

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

INKED

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

— Jeb Blount 2020 309 стр.

4.21

218 оценок

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

Raving Fans

— Ken Blanchard • 1992

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

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10 000+

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Raving Fans

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

— Ken Blanchard 1992 137 стр.

3.84

10 000+ оценок

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Value Investing

— Bruce C. Greenwald • 2001

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

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📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

Value Investing

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

— Bruce C. Greenwald 2001 311 стр.

4.22

5 000+ оценок

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

Продажи и маркетинг по принципу 80/20

— Перри Маршалл • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

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💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Продажи и маркетинг по принципу 80/20

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

— Перри Маршалл 2013 230 стр.

4.19

1 000+ оценок

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Out of the Crisis

— W. Edwards Deming • 1982

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

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4 000+

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Out of the Crisis

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

— W. Edwards Deming 1982 524 стр.

4.01

4 000+ оценок

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Sales Management. Simplified.

— Mike Weinberg • 2015

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

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🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

Sales Management. Simplified.

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

— Mike Weinberg 2015 224 стр.

4.37

1 000+ оценок

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

The Seven Habits Of Highly Effective People And The 8th Habit

— Stephen R. Covey • 2004

Why your personality tricks eventually fail, and the seven character shifts that actually work.

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🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Seven Habits Of Highly Effective People And The 8th Habit

Why your personality tricks eventually fail, and the seven character shifts that actually work.

— Stephen R. Covey 2004

4.21

2 000+ оценок

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Challenger Customer

— Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

500+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

— Brent Adamson 2015 264 стр.

3.90

500+ оценок

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Контент Inc.

— Джо Пулицци • 2015

Build the audience first. The product comes later: six steps to a content business.

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📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Контент Inc.

Build the audience first. The product comes later: six steps to a content business.

— Джо Пулицци 2015 352 стр.

3.96

1 000+ оценок

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Lean Thinking

— James P. Womack • 1996

Most of what your company does creates no value. Five principles for finding and eliminating it.

3.92

5 000+

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Lean Thinking

Most of what your company does creates no value. Five principles for finding and eliminating it.

— James P. Womack 1996 393 стр.

3.92

5 000+ оценок

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Crush It!

— Gary Vaynerchuk • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

33 000+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Crush It!

Your passion can pay: the social media blueprint for building a business that lasts.

— Gary Vaynerchuk 2001 150 стр.

3.87

33 000+ оценок

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Всегда ваш клиент

— Мэттью Диксон • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

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📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

Всегда ваш клиент

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

— Мэттью Диксон 2013 327 стр.

3.94

1 000+ оценок

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The JOLT Effect

— Matthew Dixon • 2022

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

4.09

500+

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

The JOLT Effect

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

— Matthew Dixon 2022 254 стр.

4.09

500+ оценок

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

Marketing Made Simple

— Donald Miller • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

2 000+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Marketing Made Simple

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

— Donald Miller 2020 240 стр.

4.24

2 000+ оценок

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Million Dollar Consulting

— Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

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2 000+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

— Alan Weiss 1992 304 стр.

3.90

2 000+ оценок

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

The Anatomy of Humbug

— Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

— Paul Feldwick 2015 208 стр.

4.21

376 оценок

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Toyota Culture

— Jeffrey K. Liker • 2007

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

4.11

337

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Toyota Culture

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

— Jeffrey K. Liker 2007 562 стр.

4.11

337 оценок

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Guerrilla Marketing

— Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

6 000+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

— Jay Conrad Levinson 1984 385 стр.

3.92

6 000+ оценок

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

The thank you economy

— Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13 000+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

— Gary Vaynerchuk 2010 256 стр.

3.84

13 000+ оценок

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Am I Making Myself Clear?

— Terry Felber • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Am I Making Myself Clear?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

— Terry Felber 2002 160 стр.

4.16

488 оценок

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Growth Hacker Marketing

— Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11 000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

— Ryan Holiday 2013 56 стр.

3.77

11 000+ оценок

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket Fuel

— Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

4.07

3 000+

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

— Gino Wickman 2015 208 стр.

4.07

3 000+ оценок

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Разработка ценностных предложений

— Александр Остервальдер • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7 000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Разработка ценностных предложений

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

— Александр Остервальдер 2013 320 стр.

4.21

7 000+ оценок

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Сбалансированная система показателей

— Роберт С. Каплан • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5 000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Сбалансированная система показателей

Four metrics, one rule: run a technical team like a business by developing the people first.

— Роберт С. Каплан 1996 322 стр.

3.91

5 000+ оценок

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

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