Pentru tine Teme Liste Trending
Începe perioada de probă
EnglishEnglish
EspañolSpanish
简体中文Chinese
繁體中文Chinese (Traditional)
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
SoBrief
Trending Teme Liste Noi Genuri Autori

Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

#AskGaryVee
de Gary Vaynerchuk • 2016
New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.
4.01
3.000+
💪 Hustle Culture📱 Social Media Strategy📝 Content Marketing👤 Personal Branding👥 Audience Building
#AskGaryVee Rezumat
#AskGaryVee
New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.
de Gary Vaynerchuk 2016 384 pagini
4.01
3.000+ evaluări
💪 Hustle Culture📱 Social Media Strategy📝 Content Marketing👤 Personal Branding👥 Audience Building
The Lean Entrepreneur
de Brant Cooper • 2012
Your vision is worthless until tested. Find real customers, build what sells.
4.11
1.000+
🔄 Lean Startup Movement🚀 Startup Playbooks🎯 Customer Development⚡ Rapid Prototyping🧪 Experimentation Culture
The Lean Entrepreneur Rezumat
The Lean Entrepreneur
Your vision is worthless until tested. Find real customers, build what sells.
de Brant Cooper 2012 288 pagini
4.11
1.000+ evaluări
🔄 Lean Startup Movement🚀 Startup Playbooks🎯 Customer Development⚡ Rapid Prototyping🧪 Experimentation Culture
Persuasive Business Proposals
de Tom Sant • 1992
Most proposals lead with credentials; the ones that win lead with the client's problem.
3.80
191
📝 Proposal Writing🤝 B2b Sales✍️ Persuasive Writing🎯 Consultative Selling📄 Business Writing Style
Persuasive Business Proposals Rezumat
Persuasive Business Proposals
Most proposals lead with credentials; the ones that win lead with the client's problem.
de Tom Sant 1992 288 pagini
3.80
191 evaluări
📝 Proposal Writing🤝 B2b Sales✍️ Persuasive Writing🎯 Consultative Selling📄 Business Writing Style
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
de Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1.000+
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships🔄 Design Process⛓️ Creative Constraints
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Rezumat
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
de Michael Bierut 2015 320 pagini
4.32
1.000+ evaluări
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships🔄 Design Process⛓️ Creative Constraints
Giants of Enterprise
de Richard S. Tedlow • 2001
Seven titans built American business. The power they won then turned on them.
4.25
1.000+
📜 Business History🇺🇸 American Capitalism🏭 Industrial Innovation🛍️ Consumer Culture🏷️ Brand Building
Giants of Enterprise Rezumat
Giants of Enterprise
Seven titans built American business. The power they won then turned on them.
de Richard S. Tedlow 2001 512 pagini
4.25
1.000+ evaluări
📜 Business History🇺🇸 American Capitalism🏭 Industrial Innovation🛍️ Consumer Culture🏷️ Brand Building
The Sticking Point Solution
de Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Sticking Point Solution Rezumat
The Sticking Point Solution
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
de Jay Abraham 2009 262 pagini
4.26
213 evaluări
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Pricing Roadmap
de Ulrik Lehrskov-Schmidt • 2023
SaaS pricing is a design job. How to build models that customers love and committees approve.
4.49
183
💻 Saas Pricing💎 Value-Based Pricing🧠 Behavioral Economics🔄 Subscription Models🎯 Customer Segmentation
The Pricing Roadmap Rezumat
The Pricing Roadmap
SaaS pricing is a design job. How to build models that customers love and committees approve.
de Ulrik Lehrskov-Schmidt 2023 278 pagini
4.49
183 evaluări
💻 Saas Pricing💎 Value-Based Pricing🧠 Behavioral Economics🔄 Subscription Models🎯 Customer Segmentation
How to Become a Rainmaker
de Jeffrey J. Fox • 2000
Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.
3.88
3.000+
🏢 B2b Sales⚙️ Sales Process🩺 Consultative Selling💰 Value Selling🛡️ Objection Handling
How to Become a Rainmaker Rezumat
How to Become a Rainmaker
Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.
de Jeffrey J. Fox 2000 192 pagini
3.88
3.000+ evaluări
🏢 B2b Sales⚙️ Sales Process🩺 Consultative Selling💰 Value Selling🛡️ Objection Handling
Lead with a Story
de Paul Smith • 2012
Forget bullet points. A three-part business story can lead better than any slide deck.
3.84
1.000+
🏢 Corporate Storytelling📈 Leadership Development💬 Business Communication🗣️ Persuasion Techniques🏛️ Organizational Culture
Lead with a Story Rezumat
Lead with a Story
Forget bullet points. A three-part business story can lead better than any slide deck.
de Paul Smith 2012 288 pagini
3.84
1.000+ evaluări
🏢 Corporate Storytelling📈 Leadership Development💬 Business Communication🗣️ Persuasion Techniques🏛️ Organizational Culture
Non-Obvious
de Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1.000+
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Non-Obvious Rezumat
Non-Obvious
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
de Rohit Bhargava 2012 256 pagini
3.53
1.000+ evaluări
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Insanely Simple
de Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6.000+
📱 Product Design🏢 Corporate Culture👥 Small Teams✨ User Experience🎯 Brand Strategy
Insanely Simple Rezumat
Insanely Simple
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
de Ken Segall 2012 256 pagini
3.91
6.000+ evaluări
📱 Product Design🏢 Corporate Culture👥 Small Teams✨ User Experience🎯 Brand Strategy
The Art of Pricing
de Rafi Mohammed • 2005
Most businesses have one price. Their customers have many valuations.
3.74
163
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
The Art of Pricing Rezumat
The Art of Pricing
Most businesses have one price. Their customers have many valuations.
de Rafi Mohammed 2005 240 pagini
3.74
163 evaluări
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
Draw to Win
de Dan Roam • 2016
Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.
4.00
500+
🧠 Visual Thinking📝 Sketchnoting✏️ Visual Facilitation🎤 Presentation Skills📖 Visual Storytelling
Draw to Win Rezumat
Draw to Win
Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.
de Dan Roam 2016 192 pagini
4.00
500+ evaluări
🧠 Visual Thinking📝 Sketchnoting✏️ Visual Facilitation🎤 Presentation Skills📖 Visual Storytelling
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
de Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Rezumat
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
The hidden force that decides what you buy, what you quit, and what you never start.
de Roger Dooley 2019 320 pagini
4.09
119 evaluări
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
Little Green Book of Getting Your Way
de Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1.000+
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling🎬 Presentation Skills✍️ Persuasive Writing
Little Green Book of Getting Your Way Rezumat
Little Green Book of Getting Your Way
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
de Jeffrey Gitomer 2007 202 pagini
4.02
1.000+ evaluări
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling🎬 Presentation Skills✍️ Persuasive Writing
The small BIG
de Robert B. Cialdini • 2014
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
3.78
1.000+
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
The small BIG Rezumat
The small BIG
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
de Robert B. Cialdini 2014 288 pagini
3.78
1.000+ evaluări
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
Online Business Startup
de Robin Waite • 2015
Launch your online business lean and fast: the complete roadmap from naming to analytics.
3.68
177
🌐 Online Business📘 Startup Playbooks📋 Business Planning🎨 Brand Identity🔍 SEO Basics
Online Business Startup Rezumat
Online Business Startup
Launch your online business lean and fast: the complete roadmap from naming to analytics.
de Robin Waite 2015 260 pagini
3.68
177 evaluări
🌐 Online Business📘 Startup Playbooks📋 Business Planning🎨 Brand Identity🔍 SEO Basics
Digital Millionaire Secrets
de Dan Henry • 2020
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
4.38
250
💻 Online Business🎥 Sales Webinars💎 High-Ticket Sales📦 Pre-Selling🎯 Business Focus
Digital Millionaire Secrets Rezumat
Digital Millionaire Secrets
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
de Dan Henry 2020 220 pagini
4.38
250 evaluări
💻 Online Business🎥 Sales Webinars💎 High-Ticket Sales📦 Pre-Selling🎯 Business Focus
Bank 3.0
de Brett King • 2012
Customers check phones twice daily and branches twice yearly. Banks are built for the opposite.
3.63
384
🏦 Retail Banking💻 Digital Transformation📱 Fintech⚡ Digital Disruption😊 Customer Experience
Bank 3.0 Rezumat
Bank 3.0
Customers check phones twice daily and branches twice yearly. Banks are built for the opposite.
de Brett King 2012 396 pagini
3.63
384 evaluări
🏦 Retail Banking💻 Digital Transformation📱 Fintech⚡ Digital Disruption😊 Customer Experience
Adversity for Sale
de Jeezy • 2023
A custom chain went viral by accident. The rapper wearing it had planned everything else.
4.07
1.000+
🎤 Hip-Hop Memoir💼 Music Business💪 Overcoming Adversity💰 Street Hustling🤐 Street Code
Adversity for Sale Rezumat
Adversity for Sale
A custom chain went viral by accident. The rapper wearing it had planned everything else.
de Jeezy 2023 272 pagini
4.07
1.000+ evaluări
🎤 Hip-Hop Memoir💼 Music Business💪 Overcoming Adversity💰 Street Hustling🤐 Street Code
How I Sold 1 Million eBooks in 5 Months
de John Locke • 2011
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
3.68
500+
📚 Indie Publishing📢 Author Marketing💖 Reader Loyalty📧 Email Marketing💰 Book Pricing
How I Sold 1 Million eBooks in 5 Months Rezumat
How I Sold 1 Million eBooks in 5 Months
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
de John Locke 2011 170 pagini
3.68
500+ evaluări
📚 Indie Publishing📢 Author Marketing💖 Reader Loyalty📧 Email Marketing💰 Book Pricing
The 1% Windfall
de Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
500+
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
The 1% Windfall Rezumat
The 1% Windfall
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
de Rafi Mohammed 2010 256 pagini
3.91
500+ evaluări
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
Ogilvy on Advertising in the Digital Age
de Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Rezumat
Ogilvy on Advertising in the Digital Age
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
de Miles Young 2019 288 pagini
3.59
268 evaluări
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Selling the Price Increase
de Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
Selling the Price Increase Rezumat
Selling the Price Increase
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
de Jeb Blount 2022 352 pagini
3.72
79 evaluări
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
YouTube Channels for Dummies
de Rob Ciampa • 2014
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
3.71
135
🎥 Video Marketing📺 Youtube Channels📈 Audience Growth📋 Content Strategy💰 Monetization
YouTube Channels for Dummies Rezumat
YouTube Channels for Dummies
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
de Rob Ciampa 2014 388 pagini
3.71
135 evaluări
🎥 Video Marketing📺 Youtube Channels📈 Audience Growth📋 Content Strategy💰 Monetization
Sell the Way You Buy
de David Priemer • 2020
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
4.25
131
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
Sell the Way You Buy Rezumat
Sell the Way You Buy
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
de David Priemer 2020 288 pagini
4.25
131 evaluări
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
One Up
de Joost van Dreunen • 2020
Three transformations in four decades, and each one rewarded strategy over creative genius.
4.13
213
🎮 Video Game Industry🏗️ Platform Economics📡 Digital Disruption🎨 Creative Industries👾 Game Developers
One Up Rezumat
One Up
Three transformations in four decades, and each one rewarded strategy over creative genius.
de Joost van Dreunen 2020 296 pagini
4.13
213 evaluări
🎮 Video Game Industry🏗️ Platform Economics📡 Digital Disruption🎨 Creative Industries👾 Game Developers
The Secrets of Consulting
de Gerald M. Weinberg • 1985
Why clients resist the advice they asked for, and the small moves that work anyway.
3.95
4.000+
🧭 Consulting Practice💼 Professional Services🛡️ Managing Resistance🔄 Change Management🎯 Small Interventions
The Secrets of Consulting Rezumat
The Secrets of Consulting
Why clients resist the advice they asked for, and the small moves that work anyway.
de Gerald M. Weinberg 1985 228 pagini
3.95
4.000+ evaluări
🧭 Consulting Practice💼 Professional Services🛡️ Managing Resistance🔄 Change Management🎯 Small Interventions
Call of the Mall
de Paco Underhill • 2004
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
3.63
1.000+
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Call of the Mall Rezumat
Call of the Mall
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
de Paco Underhill 2004 240 pagini
3.63
1.000+ evaluări
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Newsletter Ninja
de Tammi Labrecque • 2018
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
4.57
1.000+
🏗️ Author Platform Building✍️ Indie Authors📚 Self-Publishing✉️ Email Marketing📋 List Building
Newsletter Ninja Rezumat
Newsletter Ninja
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
de Tammi Labrecque 2018 146 pagini
4.57
1.000+ evaluări
🏗️ Author Platform Building✍️ Indie Authors📚 Self-Publishing✉️ Email Marketing📋 List Building
The Content Trap
de Bharat Anand • 2016
Great content is a trap. Digital success goes to companies that master connections instead.
4.17
500+
🎯 Digital Strategy🕸️ Network Effects♟️ Competitive Strategy🌐 Business Ecosystems🧩 Organizational Design
The Content Trap Rezumat
The Content Trap
Great content is a trap. Digital success goes to companies that master connections instead.
de Bharat Anand 2016 464 pagini
4.17
500+ evaluări
🎯 Digital Strategy🕸️ Network Effects♟️ Competitive Strategy🌐 Business Ecosystems🧩 Organizational Design
BrandingPays
de Karen Kang • 2013
A five-step system for building the personal brand that makes opportunities chase you.
3.69
178
🏷️ Personal Branding📈 Career Development👔 Executive Presence📱 Social Media Presence🛡️ Reputation Management
BrandingPays Rezumat
BrandingPays
A five-step system for building the personal brand that makes opportunities chase you.
de Karen Kang 2013 207 pagini
3.69
178 evaluări
🏷️ Personal Branding📈 Career Development👔 Executive Presence📱 Social Media Presence🛡️ Reputation Management
How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid
de Brenda Bernstein • 2013
The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.
3.88
308
🖥️ Linkedin Optimization🏷️ Personal Branding🔍 Job Search Tactics🤝 Networking✍️ Profile Writing
How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid Rezumat
How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid
The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.
de Brenda Bernstein 2013 292 pagini
3.88
308 evaluări
🖥️ Linkedin Optimization🏷️ Personal Branding🔍 Job Search Tactics🤝 Networking✍️ Profile Writing
Impossible to Ignore
de Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Impossible to Ignore Rezumat
Impossible to Ignore
Audiences forget ninety percent of your message. What survives decides whether they act.
de Carmen Simon 2016 288 pagini
3.79
441 evaluări
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Productize
de Eisha Armstrong • 2021
Turn professional services into products that scale revenue faster than headcount.
3.84
249
🏢 Professional Services📦 Productized Services🔍 Customer Discovery🔄 Lean Startup🎯 Product-Market Fit
Productize Rezumat
Productize
Turn professional services into products that scale revenue faster than headcount.
de Eisha Armstrong 2021 174 pagini
3.84
249 evaluări
🏢 Professional Services📦 Productized Services🔍 Customer Discovery🔄 Lean Startup🎯 Product-Market Fit
Notes from a Friend
de Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2.000+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Rezumat
Notes from a Friend
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
de Anthony Robbins 1995 112 pagini
3.97
2.000+ evaluări
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
What Got You Here Won't Get You There in Sales
de Goldsmith • 2006
Your winning habits now stall you. Replace ego with empathy, stop self-sabotage.
3.95
31.000+
💼 Sales Coaching🧠 Sales Psychology🧘 Emotional Intelligence🗣️ Interpersonal Skills🏢 Executive Coaching
What Got You Here Won't Get You There in Sales Rezumat
What Got You Here Won't Get You There in Sales
Your winning habits now stall you. Replace ego with empathy, stop self-sabotage.
de Goldsmith 2006 224 pagini
3.95
31.000+ evaluări
💼 Sales Coaching🧠 Sales Psychology🧘 Emotional Intelligence🗣️ Interpersonal Skills🏢 Executive Coaching
Story or Die
de Lisa Cron • 2021
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
4.09
334
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
Story or Die Rezumat
Story or Die
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
de Lisa Cron 2021 261 pagini
4.09
334 evaluări
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
Landing Page Optimization
de Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
500+
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design📊 Web Analytics📬 Direct Response Marketing
Landing Page Optimization Rezumat
Landing Page Optimization
Small tests, big returns: how to optimize every landing page element for maximum conversion.
de Tim Ash 2008 496 pagini
3.82
500+ evaluări
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design📊 Web Analytics📬 Direct Response Marketing
The One Hour Content Plan
de Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
1.000+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning🗣️ Brand Voice📣 Content Promotion
The One Hour Content Plan Rezumat
The One Hour Content Plan
End the idea scramble: three frameworks that plan a year of blog content in one hour.
de Meera Kothand 2017 148 pagini
4.05
1.000+ evaluări
🚀 Content Marketing💼 Solopreneurship📝 Content Planning🗣️ Brand Voice📣 Content Promotion
Never Get a “Real” Job
de Scott Gerber • 2010
One paragraph is your entire business plan. The lean, cash-first route out of the nine-to-five.
3.30
413
👢 Bootstrapping🏗️ Lean Entrepreneurship🧑‍💼 Solopreneurship✂️ Rejecting Corporate Career📋 Lean Planning
Never Get a “Real” Job Rezumat
Never Get a “Real” Job
One paragraph is your entire business plan. The lean, cash-first route out of the nine-to-five.
de Scott Gerber 2010 272 pagini
3.30
413 evaluări
👢 Bootstrapping🏗️ Lean Entrepreneurship🧑‍💼 Solopreneurship✂️ Rejecting Corporate Career📋 Lean Planning
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
de Jeffrey Gitomer • 2013
Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.
4.05
209
📈 Sales Methodology📩 Inbound Selling🎁 Value-First Selling👤 Personal Branding🧠 Sales Mindset
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling Rezumat
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.
de Jeffrey Gitomer 2013 208 pagini
4.05
209 evaluări
📈 Sales Methodology📩 Inbound Selling🎁 Value-First Selling👤 Personal Branding🧠 Sales Mindset
Josh Kaufman’s The Personal MBA
de Ant Hive Media • 2016
An MBA costs $300,000 and predicts nothing. The business fundamentals that actually matter.
3.86
35
🎓 Anti-MBA🧠 Consumer Psychology⚡ Energy Management🤝 Negotiation Tactics🗣️ Leadership Communication
Josh Kaufman’s The Personal MBA Rezumat
Josh Kaufman’s The Personal MBA
An MBA costs $300,000 and predicts nothing. The business fundamentals that actually matter.
de Ant Hive Media 2016
3.86
35 evaluări
🎓 Anti-MBA🧠 Consumer Psychology⚡ Energy Management🤝 Negotiation Tactics🗣️ Leadership Communication
Sales Truth
de Mike Weinberg • 2019
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
4.38
399
🤝 B2b Sales📋 Sales Fundamentals🏹 Hunter Mentality📞 Cold Calling🔍 Prospecting
Sales Truth Rezumat
Sales Truth
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
de Mike Weinberg 2019 245 pagini
4.38
399 evaluări
🤝 B2b Sales📋 Sales Fundamentals🏹 Hunter Mentality📞 Cold Calling🔍 Prospecting
Think Simple
de Ken Segall • 2016
Complexity is a tax on growth. The leaders who win wield simplicity as a weapon.
3.64
389
🎯 Organizational Clarity🏷️ Brand Strategy💡 Design Thinking🤝 Customer Experience🔮 Intuition In Business
Think Simple Rezumat
Think Simple
Complexity is a tax on growth. The leaders who win wield simplicity as a weapon.
de Ken Segall 2016 248 pagini
3.64
389 evaluări
🎯 Organizational Clarity🏷️ Brand Strategy💡 Design Thinking🤝 Customer Experience🔮 Intuition In Business
Like a Virgin
de Richard Branson • 2012
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
3.73
3.000+
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture💡 Disruptive Innovation👥 Customer Experience
Like a Virgin Rezumat
Like a Virgin
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
de Richard Branson 2012 384 pagini
3.73
3.000+ evaluări
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture💡 Disruptive Innovation👥 Customer Experience
The AI Edge
de Jeb Blount • 2024
Your competitor uses AI. A battle plan for reclaiming time and winning more deals.
3.56
240
🤖 Sales Technology⏱️ Sales Productivity🤝 Human-Ai Collaboration⌨️ Prompt Engineering🧠 Sales Psychology
The AI Edge Rezumat
The AI Edge
Your competitor uses AI. A battle plan for reclaiming time and winning more deals.
de Jeb Blount 2024 292 pagini
3.56
240 evaluări
🤖 Sales Technology⏱️ Sales Productivity🤝 Human-Ai Collaboration⌨️ Prompt Engineering🧠 Sales Psychology
Kellogg on Branding
de Alice M. Tybout • 2005
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
4.09
276
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning💎 Brand Equity🏗️ Brand Architecture
Kellogg on Branding Rezumat
Kellogg on Branding
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
de Alice M. Tybout 2005 352 pagini
4.09
276 evaluări
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning💎 Brand Equity🏗️ Brand Architecture
The Forever Transaction
de Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
🔄 Subscription Models🌐 Subscription Economy🎯 Customer Centricity💰 Customer Lifetime Value🏷️ Pricing Strategy
The Forever Transaction Rezumat
The Forever Transaction
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
de Robbie Kellman Baxter 2020 256 pagini
4.01
244 evaluări
🔄 Subscription Models🌐 Subscription Economy🎯 Customer Centricity💰 Customer Lifetime Value🏷️ Pricing Strategy
Like, Comment, Subscribe
de Mark Bergen • 2022
Three PayPal coworkers built a dating site. It became the algorithm deciding what the world watches.
3.72
1.000+
💹 Platform Economics🏢 Tech Company Histories🤖 Algorithmic Influence🛡️ Content Moderation🎬 Creator Economy
Like, Comment, Subscribe Rezumat
Like, Comment, Subscribe
Three PayPal coworkers built a dating site. It became the algorithm deciding what the world watches.
de Mark Bergen 2022 464 pagini
3.72
1.000+ evaluări
💹 Platform Economics🏢 Tech Company Histories🤖 Algorithmic Influence🛡️ Content Moderation🎬 Creator Economy
Home
Search
Swipe
Library
Get App
Try Full Access for 3 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
 —
❤️ Unlimited Bookmarks
Free users are limited to 4
 —
📜 Unlimited History
Free users are limited to 4
 —
📥 Unlimited Downloads
Free users are limited to 1
 —
Risk-Free Timeline
Astăzi: Acces instant
Ascultă rezumatele complete a peste 26.000 de cărți. Adică peste 12.000 de ore de audio!
Ziua 2: Memento pentru perioadă de probă
Îți vom trimite o notificare că perioada de probă se termină în curând.
Ziua 3: Abonamentul tău începe
Vei fi taxat pe Aug 22,
poți anula oricând înainte.
Consume 2.8× More Books
2.8× more books Listening Reading
Our users love us
600,000+ readers
Trustpilot Rating
TrustPilot
4.6 Excellent
This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.
— Dave G
Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!
— Em
Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.
— Greg M
Save 62%
Yearly
$119.88 $44.99/year/yr
$3.75/mo
Monthly
$9.99/mo
Start a 3-Day Free Trial
3 days free, then $44.99/year. Cancel anytime.
Unlock a world of fiction & nonfiction books
26,000+ books for the price of 2 books
Read any book in 10 minutes
Discover new books like Tinder
Request any book if it's not summarized
Read more books than anyone you know
#1 app for book lovers
Lifelike & immersive summaries
30-day money-back guarantee
Download summaries in EPUBs or PDFs
Cancel anytime in a few clicks
Scanner
Find a barcode to scan

⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel
Settings
General
Widget
Loading...
⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel