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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Validating Product Ideas
de Tomer Sharon • 2016
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
4.10
289
🎨 Product Design🔍 User Research🚀 Lean Startup💡 Design Thinking🧪 Lean Experimentation
Validating Product Ideas Rezumat
Validating Product Ideas
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
de Tomer Sharon 2016 345 pagini
4.10
289 evaluări
🎨 Product Design🔍 User Research🚀 Lean Startup💡 Design Thinking🧪 Lean Experimentation
The Elements of Content Strategy
de Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
1.000+
🧩 Content Strategy📝 Web Writing🧑‍💻 User-Centered Design🗂️ Content Management📋 Editorial Governance
The Elements of Content Strategy Rezumat
The Elements of Content Strategy
Great web content does not just happen. The discipline, workflow, and standards for planning it.
de Erin Kissane 2011 88 pagini
3.73
1.000+ evaluări
🧩 Content Strategy📝 Web Writing🧑‍💻 User-Centered Design🗂️ Content Management📋 Editorial Governance
You May Also Like
de Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1.000+
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
You May Also Like Rezumat
You May Also Like
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
de Tom Vanderbilt 2016 320 pagini
3.29
1.000+ evaluări
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
When Coffee and Kale Compete
de Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
500+
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
When Coffee and Kale Compete Rezumat
When Coffee and Kale Compete
Stop asking what features to add. Ask what progress your customer is trying to make.
de Alan Klement 2018 227 pagini
4.01
500+ evaluări
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
Content Strategy Toolkit, The
de Meghan Casey • 2015
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
4.14
209
🗺️ Content Strategy📋 Content Governance✏️ Content Design👤 User-Centered Design🗂️ Information Architecture
Content Strategy Toolkit, The Rezumat
Content Strategy Toolkit, The
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
de Meghan Casey 2015 272 pagini
4.14
209 evaluări
🗺️ Content Strategy📋 Content Governance✏️ Content Design👤 User-Centered Design🗂️ Information Architecture
The New Solution Selling
de Keith M. Eades • 2003
Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.
3.84
302
💬 Consultative Selling🏢 B2B Sales🧩 Sales Process Design🧠 Buyer Psychology🎣 Prospecting Techniques
The New Solution Selling Rezumat
The New Solution Selling
Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.
de Keith M. Eades 2003 300 pagini
3.84
302 evaluări
💬 Consultative Selling🏢 B2B Sales🧩 Sales Process Design🧠 Buyer Psychology🎣 Prospecting Techniques
The Entrepreneur Mind
de Kevin D. Johnson • 2013
The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.
3.98
500+
🚀 Startup Mindset💼 Business Fundamentals💰 Financial Strategy👥 Team Building🤝 Sales Skills
The Entrepreneur Mind Rezumat
The Entrepreneur Mind
The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.
de Kevin D. Johnson 2013 172 pagini
3.98
500+ evaluări
🚀 Startup Mindset💼 Business Fundamentals💰 Financial Strategy👥 Team Building🤝 Sales Skills
Customer Success
de Nick Mehta • 2016
Group your customers, score their loyalty, and build a product they cannot quit.
4.00
1.000+
🏪 Subscription Economy🔒 Customer Retention💻 Saas Strategy📈 Product-Led Growth📊 Metrics-Driven Management
Customer Success Rezumat
Customer Success
Group your customers, score their loyalty, and build a product they cannot quit.
de Nick Mehta 2016 256 pagini
4.00
1.000+ evaluări
🏪 Subscription Economy🔒 Customer Retention💻 Saas Strategy📈 Product-Led Growth📊 Metrics-Driven Management
What Customers Crave
de Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
What Customers Crave Rezumat
What Customers Crave
Good customer service is killing your business. The design-driven method that replaces it.
de Nicholas J. Webb 2016 256 pagini
3.69
289 evaluări
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
The Gold Standard
de Ari Gold • 2015
Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.
4.02
500+
🎭 Satirical Self-Help📈 Career Strategy🏷️ Personal Branding⚡ Power Dynamics🕸️ Strategic Networking
The Gold Standard Rezumat
The Gold Standard
Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.
de Ari Gold 2015 224 pagini
4.02
500+ evaluări
🎭 Satirical Self-Help📈 Career Strategy🏷️ Personal Branding⚡ Power Dynamics🕸️ Strategic Networking
Unlimited Sales Success
de Brian Tracy • 2013
A different kind of sales training: the inner work that makes every technique actually work.
4.16
119
🛠️ Sales Methodology🧠 Sales Psychology💼 Consultative Selling🚪 Rejection Handling🔒 Closing Techniques
Unlimited Sales Success Rezumat
Unlimited Sales Success
A different kind of sales training: the inner work that makes every technique actually work.
de Brian Tracy 2013 272 pagini
4.16
119 evaluări
🛠️ Sales Methodology🧠 Sales Psychology💼 Consultative Selling🚪 Rejection Handling🔒 Closing Techniques
The Retail Revival
de Doug Stephens • 2013
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
3.87
110
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization📱 Omnichannel Strategy❤️ Customer Experience
The Retail Revival Rezumat
The Retail Revival
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
de Doug Stephens 2013 272 pagini
3.87
110 evaluări
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization📱 Omnichannel Strategy❤️ Customer Experience
The Art of Business Wars
de David Brown • 2021
The competitive secrets buried in a century of business battles, from Ford to Amazon.
4.00
500+
🥊 Business Rivalries📜 Business History♟️ Competitive Strategy🛡️ Business Resilience🎯 Customer Obsession
The Art of Business Wars Rezumat
The Art of Business Wars
The competitive secrets buried in a century of business battles, from Ford to Amazon.
de David Brown 2021 368 pagini
4.00
500+ evaluări
🥊 Business Rivalries📜 Business History♟️ Competitive Strategy🛡️ Business Resilience🎯 Customer Obsession
The Business Book
de Sam Atkinson • 2014
A century of business wisdom condensed into an accessible blueprint for company success and failure.
4.14
1.000+
🏢 Business Fundamentals📊 Management Theory🗺️ Corporate Strategy💸 Startup Finance🧭 Leadership Models
The Business Book Rezumat
The Business Book
A century of business wisdom condensed into an accessible blueprint for company success and failure.
de Sam Atkinson 2014 352 pagini
4.14
1.000+ evaluări
🏢 Business Fundamentals📊 Management Theory🗺️ Corporate Strategy💸 Startup Finance🧭 Leadership Models
Art, Inc.
de Lisa Congdon • 2014
Turn your art into a business: diversify income, build a brand, and sell without selling out.
3.98
2.000+
🎨 Art Business💼 Creative Careers🚀 Artist Entrepreneurship🌱 Emerging Artists📣 Art Marketing
Art, Inc. Rezumat
Art, Inc.
Turn your art into a business: diversify income, build a brand, and sell without selling out.
de Lisa Congdon 2014 184 pagini
3.98
2.000+ evaluări
🎨 Art Business💼 Creative Careers🚀 Artist Entrepreneurship🌱 Emerging Artists📣 Art Marketing
Choose
de Ryan Levesque • 2019
Market selection kills more businesses than bad products. The data-driven way to pick right.
3.97
343
🚀 Pre-Startup Strategy✅ Market Validation🎯 Niche Selection🔍 Customer Research🧩 Product-Market Fit
Choose Rezumat
Choose
Market selection kills more businesses than bad products. The data-driven way to pick right.
de Ryan Levesque 2019 240 pagini
3.97
343 evaluări
🚀 Pre-Startup Strategy✅ Market Validation🎯 Niche Selection🔍 Customer Research🧩 Product-Market Fit
She Means Business
de Carrie Green • 2017
Build the founder, then the business: clearing the blocks that keep women from launching online.
4.11
1.000+
👩‍💼 Women Entrepreneurs💻 Online Business🚀 Startup Guides🧠 Founder Mindset💰 Money Mindset
She Means Business Rezumat
She Means Business
Build the founder, then the business: clearing the blocks that keep women from launching online.
de Carrie Green 2017
4.11
1.000+ evaluări
👩‍💼 Women Entrepreneurs💻 Online Business🚀 Startup Guides🧠 Founder Mindset💰 Money Mindset
The Storytelling Edge
de Shane Snow • 2018
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
3.42
346
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
The Storytelling Edge Rezumat
The Storytelling Edge
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
de Shane Snow 2018 208 pagini
3.42
346 evaluări
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
Make Your Mark
de Jocelyn K. Glei • 2014
You have 15 seconds to win a user. Rules for products and teams that earn attention.
3.97
1.000+
🎨 Creative Business🌍 Mission-Driven Business🔄 Lean Startup💡 Design Thinking📖 Brand Storytelling
Make Your Mark Rezumat
Make Your Mark
You have 15 seconds to win a user. Rules for products and teams that earn attention.
de Jocelyn K. Glei 2014 260 pagini
3.97
1.000+ evaluări
🎨 Creative Business🌍 Mission-Driven Business🔄 Lean Startup💡 Design Thinking📖 Brand Storytelling
Networking Like a Pro
de Ivan R. Misner • 2009
800 contacts sleep in your database. The playbook for turning them into a referral engine.
3.81
305
🌐 Professional Networking🤝 Referral Marketing👂 Active Listening🏷️ Personal Branding🎁 Generosity In Business
Networking Like a Pro Rezumat
Networking Like a Pro
800 contacts sleep in your database. The playbook for turning them into a referral engine.
de Ivan R. Misner 2009 288 pagini
3.81
305 evaluări
🌐 Professional Networking🤝 Referral Marketing👂 Active Listening🏷️ Personal Branding🎁 Generosity In Business
Content Chemistry
de Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies✉️ Email Marketing📱 Social Media Marketing
Content Chemistry Rezumat
Content Chemistry
A visual playbook for turning your blog into a customer magnet, from search to email.
de Andy Crestodina 2012 112 pagini
4.10
118 evaluări
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies✉️ Email Marketing📱 Social Media Marketing
Selling With Noble Purpose
de Lisa Earle McLeod • 2012
Salespeople who put customer impact before their own commission earn more. Here is the playbook.
4.13
208
🛠️ Sales Methodology🎯 Purpose-Driven Business💎 Value-Based Selling🏛️ Organizational Culture🧠 Intrinsic Motivation
Selling With Noble Purpose Rezumat
Selling With Noble Purpose
Salespeople who put customer impact before their own commission earn more. Here is the playbook.
de Lisa Earle McLeod 2012 336 pagini
4.13
208 evaluări
🛠️ Sales Methodology🎯 Purpose-Driven Business💎 Value-Based Selling🏛️ Organizational Culture🧠 Intrinsic Motivation
Market Your Way to Growth
de Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
Market Your Way to Growth Rezumat
Market Your Way to Growth
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
de Philip Kotler 2012 240 pagini
3.95
99 evaluări
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
The Brand Idea
de Nathalie Laidler-Kylande • 2013
Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.
3.40
52
🏷️ Nonprofit Branding🌍 Social Impact🔗 Brand Alignment👥 Stakeholder Engagement🤝 Brand Partnerships
The Brand Idea Rezumat
The Brand Idea
Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.
de Nathalie Laidler-Kylande 2013 240 pagini
3.40
52 evaluări
🏷️ Nonprofit Branding🌍 Social Impact🔗 Brand Alignment👥 Stakeholder Engagement🤝 Brand Partnerships
Rebel Sell
de Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2.000+
🛒 Consumer Culture🏆 Status Competition🔄 Counterculture Critique🎭 Cultural Capital🚫 Anti-Consumerism
Rebel Sell Rezumat
Rebel Sell
The counterculture's war on consumerism is the consumer economy's greatest weapon.
de Joseph Heath 2004 384 pagini
3.84
2.000+ evaluări
🛒 Consumer Culture🏆 Status Competition🔄 Counterculture Critique🎭 Cultural Capital🚫 Anti-Consumerism
Lean Customer Development
de Cindy Alvarez • 2014
Save five hours of wasted development for every hour you spend talking to customers.
4.18
1.000+
🏗️ Lean Startup👂 Customer Development🚀 Startup Founders📋 Product Managers🎙️ Customer Interviews
Lean Customer Development Rezumat
Lean Customer Development
Save five hours of wasted development for every hour you spend talking to customers.
de Cindy Alvarez 2014 236 pagini
4.18
1.000+ evaluări
🏗️ Lean Startup👂 Customer Development🚀 Startup Founders📋 Product Managers🎙️ Customer Interviews
Power Phone Scripts
de Mike Brooks • 2017
Open more conversations, handle every objection, and close more deals: the exact words are here.
4.04
116
☎️ Cold Calling📞 Phone Sales📝 Sales Scripts🛑 Objection Handling🔍 Sales Prospecting
Power Phone Scripts Rezumat
Power Phone Scripts
Open more conversations, handle every objection, and close more deals: the exact words are here.
de Mike Brooks 2017 304 pagini
4.04
116 evaluări
☎️ Cold Calling📞 Phone Sales📝 Sales Scripts🛑 Objection Handling🔍 Sales Prospecting
Hit 'Em Where It Hurts
de Rachel Bitecofer • 2024
Why Democrats keep losing, and the counterintuitive fix: stop selling policy, start selling fear.
4.30
328
🗳️ American Politics📋 Campaign Strategy📢 Political Messaging🧠 Voter Psychology🔪 Wedge Issues
Hit 'Em Where It Hurts Rezumat
Hit 'Em Where It Hurts
Why Democrats keep losing, and the counterintuitive fix: stop selling policy, start selling fear.
de Rachel Bitecofer 2024 288 pagini
4.30
328 evaluări
🗳️ American Politics📋 Campaign Strategy📢 Political Messaging🧠 Voter Psychology🔪 Wedge Issues
SNAP Selling
de Jill Konrath • 2010
Your pitch gets deleted because it adds work. Flip the equation with four principles.
3.88
500+
📋 Sales Methodology🏢 B2b Selling🧠 Buyer Psychology🔄 Sales Process💎 Value-Based Selling
SNAP Selling Rezumat
SNAP Selling
Your pitch gets deleted because it adds work. Flip the equation with four principles.
de Jill Konrath 2010 320 pagini
3.88
500+ evaluări
📋 Sales Methodology🏢 B2b Selling🧠 Buyer Psychology🔄 Sales Process💎 Value-Based Selling
Pricing Strategies
de Craig Martelle • 2019
What if charging more sells more? A pricing playbook for authors who want readers and revenue.
4.38
121
💼 Author Business📚 Indie Publishing💲 Pricing Strategy💰 Revenue Diversification🎯 Reader Acquisition
Pricing Strategies Rezumat
Pricing Strategies
What if charging more sells more? A pricing playbook for authors who want readers and revenue.
de Craig Martelle 2019 140 pagini
4.38
121 evaluări
💼 Author Business📚 Indie Publishing💲 Pricing Strategy💰 Revenue Diversification🎯 Reader Acquisition
The Substance of Style
de Virginia Postrel • 2003
The sensory qualities of things now rival price and performance as economic forces.
3.49
500+
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function🎭 Taste And Identity👁️ Sensory Design
The Substance of Style Rezumat
The Substance of Style
The sensory qualities of things now rival price and performance as economic forces.
de Virginia Postrel 2003 237 pagini
3.49
500+ evaluări
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function🎭 Taste And Identity👁️ Sensory Design
How to Sell Your Art Online
de Cory Huff • 2016
Replace the starving artist story with a sustainable business, half creation and half marketing.
4.07
389
🖌️ Art Business📧 Audience Building📖 Brand Storytelling🎨 Creative Brand🧠 Artist Mindset
How to Sell Your Art Online Rezumat
How to Sell Your Art Online
Replace the starving artist story with a sustainable business, half creation and half marketing.
de Cory Huff 2016 192 pagini
4.07
389 evaluări
🖌️ Art Business📧 Audience Building📖 Brand Storytelling🎨 Creative Brand🧠 Artist Mindset
How to Talk to Anybody
de Derek Borthwick • 2022
Scripted tips fail because fear comes first. A brain-based method to make small talk automatic.
3.72
360
🗣️ Social Skills💬 Small Talk🕺 Body Language🤝 Rapport Building🧠 NLP Communication
How to Talk to Anybody Rezumat
How to Talk to Anybody
Scripted tips fail because fear comes first. A brain-based method to make small talk automatic.
de Derek Borthwick 2022 224 pagini
3.72
360 evaluări
🗣️ Social Skills💬 Small Talk🕺 Body Language🤝 Rapport Building🧠 NLP Communication
Insight Selling
de Mike Schultz • 2014
Winning sellers don't pitch harder. They bring ideas that change how buyers see their own business.
3.76
160
🎯 Sales Methodology🏢 B2b Sales🧠 Buyer Psychology💎 Value Propositions🤝 Trust Building
Insight Selling Rezumat
Insight Selling
Winning sellers don't pitch harder. They bring ideas that change how buyers see their own business.
de Mike Schultz 2014 256 pagini
3.76
160 evaluări
🎯 Sales Methodology🏢 B2b Sales🧠 Buyer Psychology💎 Value Propositions🤝 Trust Building
Pandeymonium
de Piyush Pandey • 2015
India's most famous ads were born on train seats and cricket fields, not in focus groups.
3.82
1.000+
📖 Advertising Memoirs💡 Creative Process🇮🇳 Indian Business🌏 Multicultural Marketing🤝 Client Relationships
Pandeymonium Rezumat
Pandeymonium
India's most famous ads were born on train seats and cricket fields, not in focus groups.
de Piyush Pandey 2015 264 pagini
3.82
1.000+ evaluări
📖 Advertising Memoirs💡 Creative Process🇮🇳 Indian Business🌏 Multicultural Marketing🤝 Client Relationships
The Steve Jobs Way
de Jay Elliot • 2009
Apple insider reveals the product and talent rules that built the world's most valuable company.
3.87
5.000+
🛠️ Product Development🎨 Design Thinking💥 Disruptive Innovation🏆 High Performance Teams🔍 Product Obsession
The Steve Jobs Way Rezumat
The Steve Jobs Way
Apple insider reveals the product and talent rules that built the world's most valuable company.
de Jay Elliot 2009 256 pagini
3.87
5.000+ evaluări
🛠️ Product Development🎨 Design Thinking💥 Disruptive Innovation🏆 High Performance Teams🔍 Product Obsession
Build to Last
de Keith Callahan • 2018
Network marketing's real business is leadership. Develop the leaders, then step back.
4.17
249
🤝 Network Marketing💡 Entrepreneurial Mindset📈 Leadership Development🧑‍🏫 Mentorship👥 Team Building
Build to Last Rezumat
Build to Last
Network marketing's real business is leadership. Develop the leaders, then step back.
de Keith Callahan 2018 156 pagini
4.17
249 evaluări
🤝 Network Marketing💡 Entrepreneurial Mindset📈 Leadership Development🧑‍🏫 Mentorship👥 Team Building
You, Inc.
de Harry Beckwith • 2007
Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.
3.76
1.000+
🏷️ Personal Branding🧠 Emotional Intelligence👀 First Impressions👂 Active Listening💎 Authenticity
You, Inc. Rezumat
You, Inc.
Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.
de Harry Beckwith 2007 336 pagini
3.76
1.000+ evaluări
🏷️ Personal Branding🧠 Emotional Intelligence👀 First Impressions👂 Active Listening💎 Authenticity
What Rich People Know & Desperately Want to Keep Secret
de Brian Sher • 2000
How to build wealth and a business using the principles successful people rarely share.
3.74
168
💰 Wealth Building🌱 Holistic Wealth🧠 Entrepreneurial Mindset🎯 Customer Focus⚙️ Business Systems
What Rich People Know & Desperately Want to Keep Secret Rezumat
What Rich People Know & Desperately Want to Keep Secret
How to build wealth and a business using the principles successful people rarely share.
de Brian Sher 2000 208 pagini
3.74
168 evaluări
💰 Wealth Building🌱 Holistic Wealth🧠 Entrepreneurial Mindset🎯 Customer Focus⚙️ Business Systems
Discovering the Soul of Service
de Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management🧭 Values-Based Leadership🌱 Employee Empowerment
Discovering the Soul of Service Rezumat
Discovering the Soul of Service
The sustainable success playbook from 14 companies that chose values over shortcuts.
de Leonard L. Berry 1999 288 pagini
4.05
375 evaluări
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management🧭 Values-Based Leadership🌱 Employee Empowerment
Explosive Growth
de Cliff Lerner • 2017
Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.
4.15
500+
📖 Startup Memoirs💻 Tech Entrepreneurship📈 Growth Hacking🔥 Viral Growth📊 Data-Driven Decisions
Explosive Growth Rezumat
Explosive Growth
Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.
de Cliff Lerner 2017 314 pagini
4.15
500+ evaluări
📖 Startup Memoirs💻 Tech Entrepreneurship📈 Growth Hacking🔥 Viral Growth📊 Data-Driven Decisions
The Story Engine
de Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing🎣 Lead Generation⚙️ Marketing Automation
The Story Engine Rezumat
The Story Engine
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
de Kyle Gray 2017 256 pagini
3.66
223 evaluări
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing🎣 Lead Generation⚙️ Marketing Automation
Brand Seduction
de Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
Brand Seduction Rezumat
Brand Seduction
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
de Daryl Weber 2016 288 pagini
4.08
146 evaluări
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
On Writing Horror
de Mort Castle • 1997
What makes readers afraid: the complete craft of horror writing, from first draft to small press.
3.87
1.000+
🎃 Horror Writing✍️ Genre Writing🧑 Characterization🧩 Plot Structure⏳ Suspense Writing
On Writing Horror Rezumat
On Writing Horror
What makes readers afraid: the complete craft of horror writing, from first draft to small press.
de Mort Castle 1997 272 pagini
3.87
1.000+ evaluări
🎃 Horror Writing✍️ Genre Writing🧑 Characterization🧩 Plot Structure⏳ Suspense Writing
Mad Genius
de Randy Gage • 2016
Artists, not managers, will own the next decade. Here is the playbook for joining them.
3.68
364
🧠 Entrepreneurial Mindset📜 Business Manifestos💥 Creative Disruption🤖 Digital Disruption📉 Failure As Feedback
Mad Genius Rezumat
Mad Genius
Artists, not managers, will own the next decade. Here is the playbook for joining them.
de Randy Gage 2016 240 pagini
3.68
364 evaluări
🧠 Entrepreneurial Mindset📜 Business Manifestos💥 Creative Disruption🤖 Digital Disruption📉 Failure As Feedback
Badass Your Brand
de Pia Silva • 2017
The brand playbook for commanding premium prices and working only with clients you actually want.
4.40
400
🎯 Personal Branding🏆 Expert Positioning🌟 Brand Differentiation💰 Value-Based Pricing🧲 Client Attraction
Badass Your Brand Rezumat
Badass Your Brand
The brand playbook for commanding premium prices and working only with clients you actually want.
de Pia Silva 2017 194 pagini
4.40
400 evaluări
🎯 Personal Branding🏆 Expert Positioning🌟 Brand Differentiation💰 Value-Based Pricing🧲 Client Attraction
The New Power Base Selling
de Jim Holden • 2012
The deal goes to whoever reads the hidden political map inside the customer.
3.97
117
📊 Complex Sales🏛️ Organizational Politics⚔️ Competitive Strategy🗺️ Stakeholder Mapping🤝 Influence Without Authority
The New Power Base Selling Rezumat
The New Power Base Selling
The deal goes to whoever reads the hidden political map inside the customer.
de Jim Holden 2012 256 pagini
3.97
117 evaluări
📊 Complex Sales🏛️ Organizational Politics⚔️ Competitive Strategy🗺️ Stakeholder Mapping🤝 Influence Without Authority
Sold
de David Greene • 2021
A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.
4.45
282
🏠 Real Estate Agents📥 Lead Generation🔽 Sales Funnels💬 Referral Marketing🧠 Sales Mindset
Sold Rezumat
Sold
A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.
de David Greene 2021 208 pagini
4.45
282 evaluări
🏠 Real Estate Agents📥 Lead Generation🔽 Sales Funnels💬 Referral Marketing🧠 Sales Mindset
Aligning Strategy and Sales
de Frank V. Cespedes • 2014
A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.
4.06
143
🧭 Sales Strategy🚀 Go-To-Market Strategy👥 Sales Management📊 Performance Management🎯 Customer Segmentation
Aligning Strategy and Sales Rezumat
Aligning Strategy and Sales
A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.
de Frank V. Cespedes 2014 336 pagini
4.06
143 evaluări
🧭 Sales Strategy🚀 Go-To-Market Strategy👥 Sales Management📊 Performance Management🎯 Customer Segmentation
Killer Facebook Ads
de Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization✍️ Copywriting📊 Data-Driven Marketing
Killer Facebook Ads Rezumat
Killer Facebook Ads
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
de Marty Weintraub 2011 288 pagini
3.63
65 evaluări
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization✍️ Copywriting📊 Data-Driven Marketing
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