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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Selling to Big Companies
de Jill Konrath • 2005
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
3.89
500+
🏢 B2b Sales🔄 Sales Process🔍 Prospecting🤝 Consultative Selling🧭 Trusted Advisor
Selling to Big Companies Rezumat
Selling to Big Companies
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
de Jill Konrath 2005 272 pagini
3.89
500+ evaluări
🏢 B2b Sales🔄 Sales Process🔍 Prospecting🤝 Consultative Selling🧭 Trusted Advisor
Consumerology
de Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Rezumat
Consumerology
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
de Philip Graves 2010 224 pagini
3.50
264 evaluări
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
The Successful Business Plan
de Rhonda Abrams • 1991
Write a business plan that guides your company, not just impresses a loan officer.
3.90
278
🗺️ Business Planning📋 Small Business Guides💰 Startup Funding🔍 Market Research⚔️ Competitive Strategy
The Successful Business Plan Rezumat
The Successful Business Plan
Write a business plan that guides your company, not just impresses a loan officer.
de Rhonda Abrams 1991 417 pagini
3.90
278 evaluări
🗺️ Business Planning📋 Small Business Guides💰 Startup Funding🔍 Market Research⚔️ Competitive Strategy
The Lost Art of Closing
de Anthony Iannarino • 2017
The close is a myth. Deals advance on commitments traded for value step by step.
4.25
500+
🏢 B2b Sales🏗️ Complex Sales🤝 Consultative Selling💡 Insight-Led Selling🧩 Stakeholder Alignment
The Lost Art of Closing Rezumat
The Lost Art of Closing
The close is a myth. Deals advance on commitments traded for value step by step.
de Anthony Iannarino 2017 213 pagini
4.25
500+ evaluări
🏢 B2b Sales🏗️ Complex Sales🤝 Consultative Selling💡 Insight-Led Selling🧩 Stakeholder Alignment
Emotion By Design
de Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
500+
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Emotion By Design Rezumat
Emotion By Design
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
de Greg Hoffman 2022 302 pagini
3.69
500+ evaluări
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Diffusion of Innovations
de Everett M. Rogers • 1982
Better ideas don't always win. The social networks around an innovation decide what spreads.
4.10
1.000+
🖥️ Technology Adoption🌊 Social Change🏢 Organizational Change🕸️ Social Networks📢 Social Influence
Diffusion of Innovations Rezumat
Diffusion of Innovations
Better ideas don't always win. The social networks around an innovation decide what spreads.
de Everett M. Rogers 1982 576 pagini
4.10
1.000+ evaluări
🖥️ Technology Adoption🌊 Social Change🏢 Organizational Change🕸️ Social Networks📢 Social Influence
Passive Income
de Richard Gadson • 2016
The online business models that pay around the clock, from affiliate sales to digital courses.
2.96
322
💰 Passive Income💻 Online Business🔗 Affiliate Marketing📦 Dropshipping📱 Digital Products
Passive Income Rezumat
Passive Income
The online business models that pay around the clock, from affiliate sales to digital courses.
de Richard Gadson 2016 126 pagini
2.96
322 evaluări
💰 Passive Income💻 Online Business🔗 Affiliate Marketing📦 Dropshipping📱 Digital Products
Fascinate
de Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3.000+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Rezumat
Fascinate
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
de Sally Hogshead 2010 288 pagini
3.78
3.000+ evaluări
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Zero-Resistance Selling
de Maxwell Maltz • 1998
Your self-image draws a hard line around every sale. Here is how to move it.
4.19
242
🧠 Sales Psychology📞 Selling Techniques🎯 Mental Rehearsal🛡️ Objection Handling💭 Sales Mindset
Zero-Resistance Selling Rezumat
Zero-Resistance Selling
Your self-image draws a hard line around every sale. Here is how to move it.
de Maxwell Maltz 1998 223 pagini
4.19
242 evaluări
🧠 Sales Psychology📞 Selling Techniques🎯 Mental Rehearsal🛡️ Objection Handling💭 Sales Mindset
48-Hour Start-up
de Fraser Doherty • 2017
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
3.84
500+
⚡ Lean Startup Methodology🏗️ Rapid Prototyping💰 Bootstrapping🔍 Market Validation📣 Customer Acquisition
48-Hour Start-up Rezumat
48-Hour Start-up
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
de Fraser Doherty 2017 224 pagini
3.84
500+ evaluări
⚡ Lean Startup Methodology🏗️ Rapid Prototyping💰 Bootstrapping🔍 Market Validation📣 Customer Acquisition
The Million-Dollar, One-Person Business, Revised
de Elaine Pofeldt • 2018
Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.
3.58
1.000+
🧑‍💼 Solo Business🏖️ Lifestyle Business🤝 Outsourcing Strategies📦 E-Commerce Scaling💰 Cash Flow Management
The Million-Dollar, One-Person Business, Revised Rezumat
The Million-Dollar, One-Person Business, Revised
Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.
de Elaine Pofeldt 2018 265 pagini
3.58
1.000+ evaluări
🧑‍💼 Solo Business🏖️ Lifestyle Business🤝 Outsourcing Strategies📦 E-Commerce Scaling💰 Cash Flow Management
Creating a Brand Identity
de Catharine Slade-Brooking • 2016
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
3.99
307
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication🔣 Semiotics⚙️ Design Process
Creating a Brand Identity Rezumat
Creating a Brand Identity
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
de Catharine Slade-Brooking 2016 160 pagini
3.99
307 evaluări
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication🔣 Semiotics⚙️ Design Process
Public Relations
de Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
📢 Public Relations🎭 Propaganda Theory🗣️ Opinion Shaping🎯 Strategic Communication🚨 Crisis Management
Public Relations Rezumat
Public Relations
Public opinion is not found; it is built, and building it has rules.
de Edward L. Bernays 1952 374 pagini
3.98
175 evaluări
📢 Public Relations🎭 Propaganda Theory🗣️ Opinion Shaping🎯 Strategic Communication🚨 Crisis Management
How to Win Customers and Keep Them for Life
de Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity🛡️ Complaint Handling🧠 Customer Psychology
How to Win Customers and Keep Them for Life Rezumat
How to Win Customers and Keep Them for Life
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
de Michael LeBoeuf 2000 256 pagini
3.9
200 evaluări
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity🛡️ Complaint Handling🧠 Customer Psychology
Instagram Power
de Jason Miles • 2013
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
3.76
372
📸 Instagram Marketing👁️ Visual Storytelling📱 Mobile Marketing🏪 Small Business Branding📣 Social Media Campaigns
Instagram Power Rezumat
Instagram Power
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
de Jason Miles 2013 256 pagini
3.76
372 evaluări
📸 Instagram Marketing👁️ Visual Storytelling📱 Mobile Marketing🏪 Small Business Branding📣 Social Media Campaigns
What Customers Want
de Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
500+
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs🔎 Market Segmentation🗣️ Voice Of The Customer
What Customers Want Rezumat
What Customers Want
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
de Anthony W. Ulwick 2005 256 pagini
4.03
500+ evaluări
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs🔎 Market Segmentation🗣️ Voice Of The Customer
The Entrepreneurial Mindset
de Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight🏗️ Business Model Design💡 Innovation Strategy
The Entrepreneurial Mindset Rezumat
The Entrepreneurial Mindset
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
de Rita Gunther McGrath 2000 380 pagini
4.19
264 evaluări
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight🏗️ Business Model Design💡 Innovation Strategy
Hug Your Customers
de Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
500+
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Hug Your Customers Rezumat
Hug Your Customers
A family retailer's playbook for replacing sales scripts with genuine human connection.
de Jack Mitchell 2003 319 pagini
4.03
500+ evaluări
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Email Persuasion
de Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Email Persuasion Rezumat
Email Persuasion
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
de Ian Brodie 2013 162 pagini
3.76
258 evaluări
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
The Fashion Designer Survival Guide
de Mary Gehlhar • 2005
Design school taught you to sketch. This teaches you to sell, source, and stay solvent.
3.96
369
🧵 Fashion Entrepreneurship🏭 Apparel Industry🏗️ Brand Building💰 Small Business Finance🏬 Retail Strategy
The Fashion Designer Survival Guide Rezumat
The Fashion Designer Survival Guide
Design school taught you to sketch. This teaches you to sell, source, and stay solvent.
de Mary Gehlhar 2005 304 pagini
3.96
369 evaluări
🧵 Fashion Entrepreneurship🏭 Apparel Industry🏗️ Brand Building💰 Small Business Finance🏬 Retail Strategy
Building a Better Law Practice
de Jeremy W. Richter • 2019
The lawyer's micro-habit playbook: tiny daily fixes for writing, client trust, and trial craft.
3.73
11
🏛️ Law Practice Management✍️ Legal Writing⚖️ Trial Advocacy🤝 Client Relationships📈 Business Development
Building a Better Law Practice Rezumat
Building a Better Law Practice
The lawyer's micro-habit playbook: tiny daily fixes for writing, client trust, and trial craft.
de Jeremy W. Richter 2019 215 pagini
3.73
11 evaluări
🏛️ Law Practice Management✍️ Legal Writing⚖️ Trial Advocacy🤝 Client Relationships📈 Business Development
Brewing Up a Business
de Sam Calagione • 2005
A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.
3.78
1.000+
🍺 Craft Beer Industry📖 Startup Memoir🎯 Product Differentiation🏷️ Brand Building📣 Innovative Marketing
Brewing Up a Business Rezumat
Brewing Up a Business
A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.
de Sam Calagione 2005 280 pagini
3.78
1.000+ evaluări
🍺 Craft Beer Industry📖 Startup Memoir🎯 Product Differentiation🏷️ Brand Building📣 Innovative Marketing
YouTube Secrets
de Sean Cannell • 2022
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
4.02
2.000+
🎥 Video Marketing✍️ Content Creation💡 Creator Economy👥 Audience Building⭐ Personal Branding
YouTube Secrets Rezumat
YouTube Secrets
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
de Sean Cannell 2022 122 pagini
4.02
2.000+ evaluări
🎥 Video Marketing✍️ Content Creation💡 Creator Economy👥 Audience Building⭐ Personal Branding
The $12 Million Stuffed Shark
de Don Thompson • 2008
The art market runs on branding and insecurity. A $12 million dead shark proves it.
3.87
6.000+
🎨 Art Market🖼️ Contemporary Art📊 Behavioral Economics💰 Art Investment🧠 Collector Psychology
The $12 Million Stuffed Shark Rezumat
The $12 Million Stuffed Shark
The art market runs on branding and insecurity. A $12 million dead shark proves it.
de Don Thompson 2008 272 pagini
3.87
6.000+ evaluări
🎨 Art Market🖼️ Contemporary Art📊 Behavioral Economics💰 Art Investment🧠 Collector Psychology
The Product Manager's Survival Guide
de Steven Haines • 2013
Run your product like a business: the full playbook for strategy, customers, launch, and metrics.
3.63
449
🧭 Product Management🔍 Customer Discovery📊 Market Analysis🗺️ Product Strategy🚀 Go-To-Market Strategy
The Product Manager's Survival Guide Rezumat
The Product Manager's Survival Guide
Run your product like a business: the full playbook for strategy, customers, launch, and metrics.
de Steven Haines 2013 288 pagini
3.63
449 evaluări
🧭 Product Management🔍 Customer Discovery📊 Market Analysis🗺️ Product Strategy🚀 Go-To-Market Strategy
Brag Better
de Meredith Fineman • 2020
The loudest get the recognition. How the quietly competent can learn to claim theirs.
3.56
500+
📣 Self-Promotion🗣️ Office Communication📈 Career Advancement👤 Imposter Syndrome🏷️ Personal Branding
Brag Better Rezumat
Brag Better
The loudest get the recognition. How the quietly competent can learn to claim theirs.
de Meredith Fineman 2020 288 pagini
3.56
500+ evaluări
📣 Self-Promotion🗣️ Office Communication📈 Career Advancement👤 Imposter Syndrome🏷️ Personal Branding
The Halbert Copywriting Method Part III
de Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Rezumat
The Halbert Copywriting Method Part III
The editing craft: how to shear off every word that gives a reader permission to leave.
de Bond Halbert 2016 108 pagini
4.34
149 evaluări
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
Rock Your Network Marketing Business
de Sarah Robbins • 2013
Five daily contacts, one personal story, and a system your team can copy without you.
4.05
1.000+
💼 Network Marketing🎯 Sales Prospecting📖 Storytelling For Sales🛡️ Objection Handling🔄 Team Duplication
Rock Your Network Marketing Business Rezumat
Rock Your Network Marketing Business
Five daily contacts, one personal story, and a system your team can copy without you.
de Sarah Robbins 2013 109 pagini
4.05
1.000+ evaluări
💼 Network Marketing🎯 Sales Prospecting📖 Storytelling For Sales🛡️ Objection Handling🔄 Team Duplication
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
de The Disney Institute • 2060
How a theme park operator turns customer service into theater, and the blueprint you can steal.
3.33
3
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Rezumat
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
How a theme park operator turns customer service into theater, and the blueprint you can steal.
de The Disney Institute 2060 224 pagini
3.33
3 evaluări
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
Instagram Secrets
de Jeremy McGilvrey • 2017
Instagram for business: the playbook for turning followers into customers, from content to sale.
3.75
440
📱 Instagram Marketing🤝 Influencer Marketing🛒 Sales Funnel Design🚀 Growth Hacking💌 Direct Response Marketing
Instagram Secrets Rezumat
Instagram Secrets
Instagram for business: the playbook for turning followers into customers, from content to sale.
de Jeremy McGilvrey 2017 204 pagini
3.75
440 evaluări
📱 Instagram Marketing🤝 Influencer Marketing🛒 Sales Funnel Design🚀 Growth Hacking💌 Direct Response Marketing
The SaaS Sales Method for Account Executives
de Jacco van der Kooij • 2018
Diagnose before you demo: a SaaS sales method that turns price battles into value trades.
4.30
61
🏢 B2b Sales🏗️ Enterprise Sales🎯 Buyer-Focused Selling💎 Value-Based Selling🩺 Consultative Selling
The SaaS Sales Method for Account Executives Rezumat
The SaaS Sales Method for Account Executives
Diagnose before you demo: a SaaS sales method that turns price battles into value trades.
de Jacco van der Kooij 2018 181 pagini
4.30
61 evaluări
🏢 B2b Sales🏗️ Enterprise Sales🎯 Buyer-Focused Selling💎 Value-Based Selling🩺 Consultative Selling
Spent
de Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1.000+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Rezumat
Spent
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
de Geoffrey Miller 2009 384 pagini
3.85
1.000+ evaluări
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Teach Your Gift
de Danny Iny • 2020
Build a course business that actually works: pilot small, co-create with students, then scale.
3.94
160
🎓 Online Course Creation💻 Digital Education📐 Instructional Design🔄 Lean Methodology🌱 Transformative Learning
Teach Your Gift Rezumat
Teach Your Gift
Build a course business that actually works: pilot small, co-create with students, then scale.
de Danny Iny 2020 129 pagini
3.94
160 evaluări
🎓 Online Course Creation💻 Digital Education📐 Instructional Design🔄 Lean Methodology🌱 Transformative Learning
Hope Is Not a Strategy
de Rick Page • 2001
Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.
3.84
390
🏢 Complex Sales💡 Solution Selling🗺️ Stakeholder Mapping👔 Executive Selling🔁 Sales Process
Hope Is Not a Strategy Rezumat
Hope Is Not a Strategy
Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.
de Rick Page 2001 192 pagini
3.84
390 evaluări
🏢 Complex Sales💡 Solution Selling🗺️ Stakeholder Mapping👔 Executive Selling🔁 Sales Process
The Nordstrom Way
de Robert Spector • 1995
Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.
3.90
500+
🏬 Retail Management🎯 Customer Centricity✨ High-Touch Service🙇 Servant Leadership🧑‍💼 Hire For Attitude
The Nordstrom Way Rezumat
The Nordstrom Way
Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.
de Robert Spector 1995 240 pagini
3.90
500+ evaluări
🏬 Retail Management🎯 Customer Centricity✨ High-Touch Service🙇 Servant Leadership🧑‍💼 Hire For Attitude
The Best Story Wins
de Matthew Luhn • 2018
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
4.10
389
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Best Story Wins Rezumat
The Best Story Wins
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
de Matthew Luhn 2018 165 pagini
4.10
389 evaluări
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Membership Economy
de Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1.000+
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
The Membership Economy Rezumat
The Membership Economy
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
de Robbie Kellman Baxter 2015 272 pagini
3.73
1.000+ evaluări
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
The Freelancer's Bible
de Sara Horowitz • 2012
Solo, steady, and secure: the playbook for turning freelance gigs into a career you control.
3.89
500+
🧑💻 Freelance Career📊 Gig Economy💼 Portfolio Career🤝 Client Management💰 Freelance Finances
The Freelancer's Bible Rezumat
The Freelancer's Bible
Solo, steady, and secure: the playbook for turning freelance gigs into a career you control.
de Sara Horowitz 2012 496 pagini
3.89
500+ evaluări
🧑💻 Freelance Career📊 Gig Economy💼 Portfolio Career🤝 Client Management💰 Freelance Finances
Predictable Prospecting
de Marylou Tyler • 2016
Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.
3.78
275
💼 B2b Sales📈 Sales Development🔄 Pipeline Management✉️ Multi-Touch Outreach🎯 Lead Qualification
Predictable Prospecting Rezumat
Predictable Prospecting
Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.
de Marylou Tyler 2016 292 pagini
3.78
275 evaluări
💼 B2b Sales📈 Sales Development🔄 Pipeline Management✉️ Multi-Touch Outreach🎯 Lead Qualification
How To Get To The Top of Google
de Tim Cameron-Kitchen • 2020
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
4.37
285
🔍 Search Engine Optimization📱 Digital Marketing📝 Content Marketing📥 Inbound Marketing📊 Web Analytics
How To Get To The Top of Google Rezumat
How To Get To The Top of Google
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
de Tim Cameron-Kitchen 2020 301 pagini
4.37
285 evaluări
🔍 Search Engine Optimization📱 Digital Marketing📝 Content Marketing📥 Inbound Marketing📊 Web Analytics
How to Get People to Do Stuff
de Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
500+
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
How to Get People to Do Stuff Rezumat
How to Get People to Do Stuff
Seven motivations that override logic, and how to ethically build them into everything you design.
de Susan M. Weinschenk 2013 216 pagini
3.82
500+ evaluări
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
Brick by Brick
de David C. Robertson • 2013
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
3.85
2.000+
🔄 Corporate Turnarounds💡 Innovation Strategy👥 Fan Co-Creation🌊 Blue Ocean Strategy👪 Family Business
Brick by Brick Rezumat
Brick by Brick
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
de David C. Robertson 2013 320 pagini
3.85
2.000+ evaluări
🔄 Corporate Turnarounds💡 Innovation Strategy👥 Fan Co-Creation🌊 Blue Ocean Strategy👪 Family Business
The Education of Millionaires
de Michael Ellsberg • 2011
The millionaire curriculum no school teaches: sales, networking, and betting on yourself.
3.90
3.000+
🧭 Self-Directed Learning💼 Sales Skills🎓 Education Alternatives🏷️ Personal Branding🤝 Networking Strategy
The Education of Millionaires Rezumat
The Education of Millionaires
The millionaire curriculum no school teaches: sales, networking, and betting on yourself.
de Michael Ellsberg 2011 258 pagini
3.90
3.000+ evaluări
🧭 Self-Directed Learning💼 Sales Skills🎓 Education Alternatives🏷️ Personal Branding🤝 Networking Strategy
Producer to Producer
de Maureen Ryan • 2010
Low-budget producing: where to spend, where to cut, and how to get your film seen.
4.23
338
🎬 Indie Filmmaking🎥 Film Producing💰 Low-Budget Film📋 Production Workflow📊 Film Budgeting
Producer to Producer Rezumat
Producer to Producer
Low-budget producing: where to spend, where to cut, and how to get your film seen.
de Maureen Ryan 2010 350 pagini
4.23
338 evaluări
🎬 Indie Filmmaking🎥 Film Producing💰 Low-Budget Film📋 Production Workflow📊 Film Budgeting
Ziglar On Selling
de Zig Ziglar • 1991
Replace the hard sell with genuine help: a sales method built on service, questions, and trust.
4.11
1.000+
🧱 Sales Fundamentals🎯 Customer Focus⚙️ Sales Process❓ Questioning Skills❤️ Service Mindset
Ziglar On Selling Rezumat
Ziglar On Selling
Replace the hard sell with genuine help: a sales method built on service, questions, and trust.
de Zig Ziglar 1991 368 pagini
4.11
1.000+ evaluări
🧱 Sales Fundamentals🎯 Customer Focus⚙️ Sales Process❓ Questioning Skills❤️ Service Mindset
The Perfect Close
de James Muir • 2016
Two questions replace every manipulative closing trick. The first asks about timing, not commitment.
4.28
204
📋 Sales Methodology🤝 Modern Selling🧠 Sales Psychology❓ Question-Based Selling🛡️ Objection Handling
The Perfect Close Rezumat
The Perfect Close
Two questions replace every manipulative closing trick. The first asks about timing, not commitment.
de James Muir 2016 247 pagini
4.28
204 evaluări
📋 Sales Methodology🤝 Modern Selling🧠 Sales Psychology❓ Question-Based Selling🛡️ Objection Handling
Forget the Funnel
de Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
Forget the Funnel Rezumat
Forget the Funnel
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
de Georgiana Laudi 2023 160 pagini
4.14
159 evaluări
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
Lean B2B
de Étienne Garbugli • 2014
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
4.17
244
🏢 B2b Startups💼 Enterprise Sales📦 Product Management🔍 Customer Discovery🎯 Product-Market Fit
Lean B2B Rezumat
Lean B2B
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
de Étienne Garbugli 2014 270 pagini
4.17
244 evaluări
🏢 B2b Startups💼 Enterprise Sales📦 Product Management🔍 Customer Discovery🎯 Product-Market Fit
The Trusted Advisor Fieldbook
de Charles H. Green • 2011
The trust formula: why what you know matters less than what you admit you don't.
3.95
160
🧑‍💼 Consulting Skills🤝 Client Relationships🧱 Trust Building💼 Consultative Selling🧠 Emotional Intelligence
The Trusted Advisor Fieldbook Rezumat
The Trusted Advisor Fieldbook
The trust formula: why what you know matters less than what you admit you don't.
de Charles H. Green 2011 288 pagini
3.95
160 evaluări
🧑‍💼 Consulting Skills🤝 Client Relationships🧱 Trust Building💼 Consultative Selling🧠 Emotional Intelligence
Platform
de Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
Platform Rezumat
Platform
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
de Cynthia Johnson 2019 224 pagini
3.74
359 evaluări
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
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