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Trending Teme Liste Noi Genuri Autori

Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Enchantment
de Guy Kawasaki • 2011
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
3.74
11.000+
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Enchantment Rezumat
Enchantment
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
de Guy Kawasaki 2011 211 pagini
3.74
11.000+ evaluări
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
The Architecture of Persuasion
de Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Architecture of Persuasion Rezumat
The Architecture of Persuasion
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
de Michael Masterson 2009 121 pagini
4.25
166 evaluări
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
Building an Empire
de Brian Carruthers • 2014
The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.
4.40
500+
🕸️ Network Marketing📞 Direct Sales🧱 Downline Building💸 Residual Income🛡️ Sales Rejection
Building an Empire Rezumat
Building an Empire
The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.
de Brian Carruthers 2014 272 pagini
4.40
500+ evaluări
🕸️ Network Marketing📞 Direct Sales🧱 Downline Building💸 Residual Income🛡️ Sales Rejection
UX for Lean Startups
de Laura Klein • 2013
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
4.10
2.000+
🎨 User Experience Design🏗️ Lean Startup Methodology🔍 User Research✅ Design Validation🧪 Usability Testing
UX for Lean Startups Rezumat
UX for Lean Startups
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
de Laura Klein 2013 233 pagini
4.10
2.000+ evaluări
🎨 User Experience Design🏗️ Lean Startup Methodology🔍 User Research✅ Design Validation🧪 Usability Testing
Invisible Selling Machine
de Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels📋 List Building✍️ Email Copywriting
Invisible Selling Machine Rezumat
Invisible Selling Machine
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
de Ryan Deiss 2015 172 pagini
4.18
376 evaluări
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels📋 List Building✍️ Email Copywriting
Unconscious Branding
de Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Unconscious Branding Rezumat
Unconscious Branding
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
de Douglas Van Praet 2012 288 pagini
3.94
342 evaluări
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Design Driven Innovation
de Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation🔧 Product Development♟️ Competitive Strategy
Design Driven Innovation Rezumat
Design Driven Innovation
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
de Roberto Verganti 2009 288 pagini
4.00
498 evaluări
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation🔧 Product Development♟️ Competitive Strategy
The Choice Factory
de Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
1.000+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Rezumat
The Choice Factory
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
de Richard Shotton 2018 202 pagini
4.11
1.000+ evaluări
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Startup Owner's Manual Strategy Guide
de Steve Blank • 2012
The original playbook for founders: stop guessing, start testing, find a business model that scales.
4.28
109
🏭 Lean Methodology🧪 Customer Development🗺️ Business Model Design🚀 Startup Strategy📊 Validated Learning
The Startup Owner's Manual Strategy Guide Rezumat
The Startup Owner's Manual Strategy Guide
The original playbook for founders: stop guessing, start testing, find a business model that scales.
de Steve Blank 2012 608 pagini
4.28
109 evaluări
🏭 Lean Methodology🧪 Customer Development🗺️ Business Model Design🚀 Startup Strategy📊 Validated Learning
Presenting to Win
de Jerry Weissman • 2003
The framework for moving any audience from indifference to action, one slide at a time.
3.93
1.000+
🎤 Presentation Skills📖 Business Storytelling🗣️ Public Speaking👥 Audience Engagement🖼️ Slide Design
Presenting to Win Rezumat
Presenting to Win
The framework for moving any audience from indifference to action, one slide at a time.
de Jerry Weissman 2003 252 pagini
3.93
1.000+ evaluări
🎤 Presentation Skills📖 Business Storytelling🗣️ Public Speaking👥 Audience Engagement🖼️ Slide Design
Virtual Selling
de Jeb Blount • 2020
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
3.92
396
🏠 Remote Selling📱 Social Selling🎥 Video Prospecting📞 Phone Sales✉️ Email Outreach
Virtual Selling Rezumat
Virtual Selling
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
de Jeb Blount 2020 354 pagini
3.92
396 evaluări
🏠 Remote Selling📱 Social Selling🎥 Video Prospecting📞 Phone Sales✉️ Email Outreach
Tim Cook
de Leander Kahney • 2019
They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.
3.70
3.000+
🍎 Apple History💻 Tech Leadership❤️ Values-Driven Leadership⚖️ Corporate Ethics📦 Supply Chain Management
Tim Cook Rezumat
Tim Cook
They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.
de Leander Kahney 2019 320 pagini
3.70
3.000+ evaluări
🍎 Apple History💻 Tech Leadership❤️ Values-Driven Leadership⚖️ Corporate Ethics📦 Supply Chain Management
No B.S. Sales Success In The New Economy
de Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
No B.S. Sales Success In The New Economy Rezumat
No B.S. Sales Success In The New Economy
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
de Dan S. Kennedy 2010 262 pagini
4.31
153 evaluări
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
Demand-Side Sales 101
de Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
500+
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
Demand-Side Sales 101 Rezumat
Demand-Side Sales 101
Stop selling features. The customer's desire to make progress is what actually closes deals.
de Bob Moesta 2020 224 pagini
4.30
500+ evaluări
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
Pour Your Heart Into It
de Howard Schultz • 1997
How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.
4.02
12.000+
☕ Coffee Industry📖 Founder Memoir🏢 Company Culture🧭 Values-Driven Leadership🏗️ Brand Building
Pour Your Heart Into It Rezumat
Pour Your Heart Into It
How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.
de Howard Schultz 1997 368 pagini
4.02
12.000+ evaluări
☕ Coffee Industry📖 Founder Memoir🏢 Company Culture🧭 Values-Driven Leadership🏗️ Brand Building
The Message of You
de Judy Carter • 2013
Your life stories are worth paying for. A blueprint for turning them into a speaking career.
4.39
159
🎤 Public Speaking💰 Speaking Careers📖 Personal Storytelling😂 Humor In Speaking✍️ Speech Writing
The Message of You Rezumat
The Message of You
Your life stories are worth paying for. A blueprint for turning them into a speaking career.
de Judy Carter 2013 336 pagini
4.39
159 evaluări
🎤 Public Speaking💰 Speaking Careers📖 Personal Storytelling😂 Humor In Speaking✍️ Speech Writing
Giftology
de John Ruhlin • 2016
One knife, no logo, worst possible moment. The business gift that actually works.
4.06
1.000+
🎁 Corporate Gifting🔄 Client Retention📣 Referral Marketing💝 Strategic Generosity🤝 Reciprocity
Giftology Rezumat
Giftology
One knife, no logo, worst possible moment. The business gift that actually works.
de John Ruhlin 2016 184 pagini
4.06
1.000+ evaluări
🎁 Corporate Gifting🔄 Client Retention📣 Referral Marketing💝 Strategic Generosity🤝 Reciprocity
Winning on Purpose
de Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose⭐ Service Excellence🏛️ Organizational Culture
Winning on Purpose Rezumat
Winning on Purpose
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
de Fred Reichheld 2021 256 pagini
3.97
428 evaluări
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose⭐ Service Excellence🏛️ Organizational Culture
UX Strategy
de Jaime Levy • 2014
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
3.94
1.000+
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery📋 User Research📊 Competitive Analysis
UX Strategy Rezumat
UX Strategy
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
de Jaime Levy 2014 310 pagini
3.94
1.000+ evaluări
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery📋 User Research📊 Competitive Analysis
All In Startup
de Diana Kander • 2014
At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.
4.07
500+
📚 Business Novel🔬 Lean Startup Method🧠 Mentor Apprentice🃏 Poker And Business📖 Instructional Fiction
All In Startup Rezumat
All In Startup
At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.
de Diana Kander 2014 304 pagini
4.07
500+ evaluări
📚 Business Novel🔬 Lean Startup Method🧠 Mentor Apprentice🃏 Poker And Business📖 Instructional Fiction
Selling in a Crisis
de Jeb Blount • 2022
When markets crash, panic loses deals. The prospecting, pricing, and mindset moves that win.
4.10
199
📉 Recession Proofing📞 Sales Prospecting🔧 Pipeline Management⏰ Time Management👂 Active Listening
Selling in a Crisis Rezumat
Selling in a Crisis
When markets crash, panic loses deals. The prospecting, pricing, and mindset moves that win.
de Jeb Blount 2022 207 pagini
4.10
199 evaluări
📉 Recession Proofing📞 Sales Prospecting🔧 Pipeline Management⏰ Time Management👂 Active Listening
Mastering the Complex Sale
de Jeff Thull • 2003
In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.
3.91
457
🏢 Complex Sales🏭 B2b Sales🩺 Diagnostic Selling💬 Consultative Selling📋 Sales Methodology
Mastering the Complex Sale Rezumat
Mastering the Complex Sale
In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.
de Jeff Thull 2003 304 pagini
3.91
457 evaluări
🏢 Complex Sales🏭 B2b Sales🩺 Diagnostic Selling💬 Consultative Selling📋 Sales Methodology
Brand Failures
de Matt Haig • 2003
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
3.58
500+
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
Brand Failures Rezumat
Brand Failures
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
de Matt Haig 2003 256 pagini
3.58
500+ evaluări
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
Content Strategy for the Web
de Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
2.000+
🧱 Content Strategy✍️ Web Writing♻️ Content Lifecycle⚙️ Content Operations📝 Editorial Strategy
Content Strategy for the Web Rezumat
Content Strategy for the Web
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
de Kristina Halvorson 2012 198 pagini
4.00
2.000+ evaluări
🧱 Content Strategy✍️ Web Writing♻️ Content Lifecycle⚙️ Content Operations📝 Editorial Strategy
How To Make It in the New Music Business
de Ari Herstand • 2016
The business half of music: booking, licensing, touring, and building the fans who actually pay.
4.39
500+
🎸 Diy Music Career🎨 Independent Artists💌 Fan Engagement💰 Monetizing Creativity🚐 Touring Strategy
How To Make It in the New Music Business Rezumat
How To Make It in the New Music Business
The business half of music: booking, licensing, touring, and building the fans who actually pay.
de Ari Herstand 2016 400 pagini
4.39
500+ evaluări
🎸 Diy Music Career🎨 Independent Artists💌 Fan Engagement💰 Monetizing Creativity🚐 Touring Strategy
The Official Get Rich Guide to Information Marketing
de Dan S. Kennedy • 2007
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
3.79
149
🏷️ Information Marketing📬 Direct Response Marketing💻 Internet Business🛒 Sales Funnels📧 Email Marketing
The Official Get Rich Guide to Information Marketing Rezumat
The Official Get Rich Guide to Information Marketing
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
de Dan S. Kennedy 2007 288 pagini
3.79
149 evaluări
🏷️ Information Marketing📬 Direct Response Marketing💻 Internet Business🛒 Sales Funnels📧 Email Marketing
Eat Their Lunch
de Anthony Iannarino • 2018
Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.
4.08
390
🏢 B2b Selling💬 Consultative Selling⚔️ Competitive Strategy💎 Value Selling🗺️ Stakeholder Management
Eat Their Lunch Rezumat
Eat Their Lunch
Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.
de Anthony Iannarino 2018 240 pagini
4.08
390 evaluări
🏢 B2b Selling💬 Consultative Selling⚔️ Competitive Strategy💎 Value Selling🗺️ Stakeholder Management
The Customer Service Revolution
de John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
The Customer Service Revolution Rezumat
The Customer Service Revolution
A systematic playbook for customer experiences so good your customers stop asking about price.
de John R. DiJulius 2015 205 pagini
4.04
279 evaluări
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
Design Is a Job
de Mike Monteiro • 2012
Stop designing for exposure: a field manual for building a profitable, sustainable design practice.
4.22
5.000+
🏢 Design Business🎨 Creative Freelancing💰 Value Pricing📝 Contract Negotiation🤝 Client Management
Design Is a Job Rezumat
Design Is a Job
Stop designing for exposure: a field manual for building a profitable, sustainable design practice.
de Mike Monteiro 2012 135 pagini
4.22
5.000+ evaluări
🏢 Design Business🎨 Creative Freelancing💰 Value Pricing📝 Contract Negotiation🤝 Client Management
The Lazy Man's Way to Riches
de Joe Karbo • 1973
A daily mental drill rewrites your self-image ceiling; the rest is mail-order math.
3.66
121
🪞 Self-Image Psychology🧠 Subconscious Mind🔊 Affirmations📬 Direct Response Marketing📊 Media Buying
The Lazy Man's Way to Riches Rezumat
The Lazy Man's Way to Riches
A daily mental drill rewrites your self-image ceiling; the rest is mail-order math.
de Joe Karbo 1973 156 pagini
3.66
121 evaluări
🪞 Self-Image Psychology🧠 Subconscious Mind🔊 Affirmations📬 Direct Response Marketing📊 Media Buying
Swim with the Sharks Without Being Eaten Alive
de Harvey MacKay • 1988
The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.
3.93
6.000+
🧑‍💼 Business Negotiations📈 Sales Techniques🤝 Customer Relationships🗣️ Persuasion And Influence🏆 Competitive Strategy
Swim with the Sharks Without Being Eaten Alive Rezumat
Swim with the Sharks Without Being Eaten Alive
The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.
de Harvey MacKay 1988 288 pagini
3.93
6.000+ evaluări
🧑‍💼 Business Negotiations📈 Sales Techniques🤝 Customer Relationships🗣️ Persuasion And Influence🏆 Competitive Strategy
Retention Point
de Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
🎯 Customer Retention🔄 Membership Economy🤝 Member Engagement🏘️ Community Building🧭 Onboarding Strategy
Retention Point Rezumat
Retention Point
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
de Robert Skrob 2018 162 pagini
3.73
309 evaluări
🎯 Customer Retention🔄 Membership Economy🤝 Member Engagement🏘️ Community Building🧭 Onboarding Strategy
Unlocking the Customer Value Chain
de Thales S Teixeira • 2019
Disruption follows the customer chain, not the technology curve. The next break is predictable.
4.05
22
🧨 Disruption Theory🔄 Business Model Innovation🗺️ Customer Journey Mapping📈 Startup Scaling👁️ Consumer Behavior
Unlocking the Customer Value Chain Rezumat
Unlocking the Customer Value Chain
Disruption follows the customer chain, not the technology curve. The next break is predictable.
de Thales S Teixeira 2019 352 pagini
4.05
22 evaluări
🧨 Disruption Theory🔄 Business Model Innovation🗺️ Customer Journey Mapping📈 Startup Scaling👁️ Consumer Behavior
Logos that Last
de Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process📻 Vintage Inspiration🧩 Brand Systems
Logos that Last Rezumat
Logos that Last
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
de Allan Peters 2023 208 pagini
4.21
253 evaluări
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process📻 Vintage Inspiration🧩 Brand Systems
Methods of Persuasion
de Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
1.000+
🧠 Persuasion Psychology👥 Social Influence🔍 Cognitive Biases📊 Behavioral Economics🤝 Compliance Tactics
Methods of Persuasion Rezumat
Methods of Persuasion
Every decision rides on invisible psychological rails. Here is how to lay the track.
de Nick Kolenda 2013 240 pagini
4.14
1.000+ evaluări
🧠 Persuasion Psychology👥 Social Influence🔍 Cognitive Biases📊 Behavioral Economics🤝 Compliance Tactics
Trump
de Donald J. Trump • 2004
Spot underpriced assets, dominate the table, and turn a name into an entire business empire.
3.61
2.000+
🏠 Real Estate Investing🏗️ Brand Building🤝 Negotiation Tactics💰 Wealth Mindset📈 Wealth Creation
Trump Rezumat
Trump
Spot underpriced assets, dominate the table, and turn a name into an entire business empire.
de Donald J. Trump 2004 288 pagini
3.61
2.000+ evaluări
🏠 Real Estate Investing🏗️ Brand Building🤝 Negotiation Tactics💰 Wealth Mindset📈 Wealth Creation
Neuro Web Design
de Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
500+
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Rezumat
Neuro Web Design
The conscious mind is your site's last reader. Design for the ones that decide first.
de Susan M. Weinschenk 2008 168 pagini
3.85
500+ evaluări
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Selling Luxury
de Robin Lent • 2009
Win luxury clients who return for life: the five-star service skills no sales training teaches.
3.54
233
🛍️ Luxury Retail🧠 Sales Psychology✨ Customer Experience🤝 Trust Building💼 Consultative Selling
Selling Luxury Rezumat
Selling Luxury
Win luxury clients who return for life: the five-star service skills no sales training teaches.
de Robin Lent 2009 176 pagini
3.54
233 evaluări
🛍️ Luxury Retail🧠 Sales Psychology✨ Customer Experience🤝 Trust Building💼 Consultative Selling
Zero to Sold
de Arvid Kahl • 2020
From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.
4.14
434
🥾 Bootstrapped Startups💻 Saas Entrepreneurship🔍 Product Validation🔄 Customer Retention📋 Business Processes
Zero to Sold Rezumat
Zero to Sold
From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.
de Arvid Kahl 2020 502 pagini
4.14
434 evaluări
🥾 Bootstrapped Startups💻 Saas Entrepreneurship🔍 Product Validation🔄 Customer Retention📋 Business Processes
You Are The Brand
de Mike Kim • 2021
Build a personal brand that sounds like you, not a corporation, starting with a single platform.
4.22
259
👤 Personal Branding🧑‍💻 Solopreneurship📖 Story Marketing🏗️ Platform Building💰 Value-Based Pricing
You Are The Brand Rezumat
You Are The Brand
Build a personal brand that sounds like you, not a corporation, starting with a single platform.
de Mike Kim 2021 225 pagini
4.22
259 evaluări
👤 Personal Branding🧑‍💻 Solopreneurship📖 Story Marketing🏗️ Platform Building💰 Value-Based Pricing
A Technique for Producing Ideas
de James Webb Young • 1940
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
4.05
5.000+
💡 Idea Generation📋 Creative Process⚙️ Systematic Creativity🧩 Combinatorial Creativity📢 Advertising Classics
A Technique for Producing Ideas Rezumat
A Technique for Producing Ideas
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
de James Webb Young 1940 64 pagini
4.05
5.000+ evaluări
💡 Idea Generation📋 Creative Process⚙️ Systematic Creativity🧩 Combinatorial Creativity📢 Advertising Classics
The Pricing Roadmap
de Ulrik Lehrskov-Schmidt • 2023
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
5.00
1
💰 Pricing Strategy☁️ B2b Saas📊 Value-Based Pricing🔧 Jobs To Be Done🔄 Subscription Models
The Pricing Roadmap Rezumat
The Pricing Roadmap
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
de Ulrik Lehrskov-Schmidt 2023 296 pagini
5.00
1 evaluări
💰 Pricing Strategy☁️ B2b Saas📊 Value-Based Pricing🔧 Jobs To Be Done🔄 Subscription Models
Made to Stick (Chapter 4
de Chip Heath • 2008
Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.
4.21
126
🧠 Cognitive Biases📖 Business Storytelling💬 Memorable Messaging🧪 Persuasion Science✂️ Simple Messaging
Made to Stick (Chapter 4 Rezumat
Made to Stick (Chapter 4
Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.
de Chip Heath 2008 291 pagini
4.21
126 evaluări
🧠 Cognitive Biases📖 Business Storytelling💬 Memorable Messaging🧪 Persuasion Science✂️ Simple Messaging
Convert!
de Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Convert! Rezumat
Convert!
Stop designing for yourself. A system for building websites that answer what visitors actually need.
de Ben Hunt 2011 312 pagini
3.91
128 evaluări
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Words That Work
de Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
2.000+
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Words That Work Rezumat
Words That Work
Your audience hears their own version. A pollster's method for making your words land as intended.
de Frank Luntz 2006 483 pagini
3.62
2.000+ evaluări
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Better, Simpler Strategy
de Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Better, Simpler Strategy Rezumat
Better, Simpler Strategy
A better strategy is simpler: make customers happier to pay and employees happier to stay.
de Felix Oberholzer-Gee 2021 273 pagini
4.06
415 evaluări
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
The Art & Business Of Ghostwriting
de Nicolas Cole • 2023
Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.
4.27
122
👻 Ghostwriting✍️ Freelance Writing🧠 Thought Leadership💼 Solopreneurship📊 Content Marketing
The Art & Business Of Ghostwriting Rezumat
The Art & Business Of Ghostwriting
Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.
de Nicolas Cole 2023 264 pagini
4.27
122 evaluări
👻 Ghostwriting✍️ Freelance Writing🧠 Thought Leadership💼 Solopreneurship📊 Content Marketing
Go for No! for Network Marketing
de Richard Fenton • 2017
Collect rejections, not yeses: the network marketing system where more nos means more success.
4.44
299
🏢 Network Marketing💰 Direct Sales🚫 Rejection Handling📞 Cold Outreach🔄 Reframing Failure
Go for No! for Network Marketing Rezumat
Go for No! for Network Marketing
Collect rejections, not yeses: the network marketing system where more nos means more success.
de Richard Fenton 2017 144 pagini
4.44
299 evaluări
🏢 Network Marketing💰 Direct Sales🚫 Rejection Handling📞 Cold Outreach🔄 Reframing Failure
Outside In
de Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
500+
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Outside In Rezumat
Outside In
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
de Harley Manning 2012 272 pagini
3.93
500+ evaluări
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Making Websites Win
de Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing🔍 Customer Research✍️ Copywriting
Making Websites Win Rezumat
Making Websites Win
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
de Karl Blanks 2017 352 pagini
4.31
435 evaluări
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing🔍 Customer Research✍️ Copywriting
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