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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

The Republic of Tea
de Mel Ziegler • 1992
One plane ride, a fax machine, and the unlikely birth of a tea republic.
3.79
316
📖 Entrepreneurial Memoir🍵 Beverage Startups🌿 Lifestyle Brands🧘 Mindful Business🏗️ Brand Building
The Republic of Tea Rezumat
The Republic of Tea
One plane ride, a fax machine, and the unlikely birth of a tea republic.
de Mel Ziegler 1992 355 pagini
3.79
316 evaluări
📖 Entrepreneurial Memoir🍵 Beverage Startups🌿 Lifestyle Brands🧘 Mindful Business🏗️ Brand Building
The Best Damn Sales Book Ever
de Warren Greshes • 2006
Your attitude closes deals, not your discount. How to become the sales expert price can't beat.
3.89
235
🧠 Sales Mindset🔥 Self-Motivation🎯 Goal Setting🛡️ Handling Rejection💎 Value Creation
The Best Damn Sales Book Ever Rezumat
The Best Damn Sales Book Ever
Your attitude closes deals, not your discount. How to become the sales expert price can't beat.
de Warren Greshes 2006 208 pagini
3.89
235 evaluări
🧠 Sales Mindset🔥 Self-Motivation🎯 Goal Setting🛡️ Handling Rejection💎 Value Creation
Stop Thinking Like a Freelancer
de Liam Veitch • 2014
Your skill is worth ten times more if you stop selling hours. The freelance-to-business playbook.
3.81
196
💼 Freelance Business🧑‍💻 Solopreneurship🧲 Client Attraction🎯 Positioning🔁 Recurring Revenue
Stop Thinking Like a Freelancer Rezumat
Stop Thinking Like a Freelancer
Your skill is worth ten times more if you stop selling hours. The freelance-to-business playbook.
de Liam Veitch 2014 236 pagini
3.81
196 evaluări
💼 Freelance Business🧑‍💻 Solopreneurship🧲 Client Attraction🎯 Positioning🔁 Recurring Revenue
High-Tech, High-Touch Customer Service
de Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
High-Tech, High-Touch Customer Service Rezumat
High-Tech, High-Touch Customer Service
The personal-service secret of beloved brands, and the technology that scales it.
de Micah Solomon 2012 194 pagini
3.77
113 evaluări
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
How to Start a Home-based Fashion Design Business
de Angela Wolf • 2012
A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.
4.29
52
🧵 Fashion Startups🏠 Home-Based Business🎨 Creative Entrepreneurship✂️ Apparel Production📐 Pattern Making And Fit
How to Start a Home-based Fashion Design Business Rezumat
How to Start a Home-based Fashion Design Business
A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.
de Angela Wolf 2012 240 pagini
4.29
52 evaluări
🧵 Fashion Startups🏠 Home-Based Business🎨 Creative Entrepreneurship✂️ Apparel Production📐 Pattern Making And Fit
The Psychology of Persuasion
de Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
500+
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language🧠 Nlp🤝 Rapport Building
The Psychology of Persuasion Rezumat
The Psychology of Persuasion
Why do some people get what they want? Nine predictable laws and how to master them.
de Kevin Hogan 1996 288 pagini
3.90
500+ evaluări
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language🧠 Nlp🤝 Rapport Building
Blog, Inc.
de Joy Deangdeelert Cho • 2012
The playbook for turning a blog about your obsessions into a business that actually pays.
3.64
1.000+
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy🖼️ Visual Branding👥 Audience Building
Blog, Inc. Rezumat
Blog, Inc.
The playbook for turning a blog about your obsessions into a business that actually pays.
de Joy Deangdeelert Cho 2012 177 pagini
3.64
1.000+ evaluări
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy🖼️ Visual Branding👥 Audience Building
Asking Questions The Sandler Way
de Antonio Garrido • 2017
Pitching makes you a vendor. Strategic questioning, using FBI tactics, makes you a trusted advisor.
4.35
167
🛠️ Sales Methodology❓ Strategic Questioning🤝 Consultative Selling🛡️ Objection Handling🕵️ Behavioral Interviewing
Asking Questions The Sandler Way Rezumat
Asking Questions The Sandler Way
Pitching makes you a vendor. Strategic questioning, using FBI tactics, makes you a trusted advisor.
de Antonio Garrido 2017
4.35
167 evaluări
🛠️ Sales Methodology❓ Strategic Questioning🤝 Consultative Selling🛡️ Objection Handling🕵️ Behavioral Interviewing
One Simple Idea for Startups and Entrepreneurs
de Stephen Key • 2012
Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.
3.78
129
🏭 Physical Product Business🥾 Bootstrapping📐 Lean Methodology⚖️ Intellectual Property📣 Guerrilla Marketing
One Simple Idea for Startups and Entrepreneurs Rezumat
One Simple Idea for Startups and Entrepreneurs
Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.
de Stephen Key 2012 256 pagini
3.78
129 evaluări
🏭 Physical Product Business🥾 Bootstrapping📐 Lean Methodology⚖️ Intellectual Property📣 Guerrilla Marketing
The Evolutionary Bases of Consumption
de Gad Saad • 2007
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
3.87
54
🧠 Consumer Psychology🧬 Evolutionary Psychology💎 Conspicuous Consumption📡 Costly Signaling⚠️ Evolutionary Mismatch
The Evolutionary Bases of Consumption Rezumat
The Evolutionary Bases of Consumption
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
de Gad Saad 2007 360 pagini
3.87
54 evaluări
🧠 Consumer Psychology🧬 Evolutionary Psychology💎 Conspicuous Consumption📡 Costly Signaling⚠️ Evolutionary Mismatch
Major Account Sales Strategy
de Neil Rackham • 1989
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
4.22
309
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling🧠 Buyer Psychology🤝 Negotiation Tactics
Major Account Sales Strategy Rezumat
Major Account Sales Strategy
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
de Neil Rackham 1989 240 pagini
4.22
309 evaluări
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling🧠 Buyer Psychology🤝 Negotiation Tactics
27 Powers of Persuasion
de Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
27 Powers of Persuasion Rezumat
27 Powers of Persuasion
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
de Chris St. Hilaire 2010
3.78
161 evaluări
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
Publishing E-Books For Dummies
de Ali Luke • 2012
How to write, format, price, and promote an e-book that sells, no publisher required.
4.23
162
🏷️ Self-Publishing📱 Ebook Publishing📢 Book Marketing🏗️ Author Platform📦 Amazon Kdp
Publishing E-Books For Dummies Rezumat
Publishing E-Books For Dummies
How to write, format, price, and promote an e-book that sells, no publisher required.
de Ali Luke 2012 320 pagini
4.23
162 evaluări
🏷️ Self-Publishing📱 Ebook Publishing📢 Book Marketing🏗️ Author Platform📦 Amazon Kdp
Digital Hesitation
de Thomas Lah • 2022
B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.
4.23
30
🖥️ Digital Transformation🔄 Subscription Models🤝 Customer Success💰 Pricing Strategy📊 Data-Driven Sales
Digital Hesitation Rezumat
Digital Hesitation
B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.
de Thomas Lah 2022 384 pagini
4.23
30 evaluări
🖥️ Digital Transformation🔄 Subscription Models🤝 Customer Success💰 Pricing Strategy📊 Data-Driven Sales
When Buyers Say No
de Tom Hopkins • 2014
Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.
3.86
133
🛠️ Sales Techniques🛑 Objection Handling💪 Rejection Resilience❓ Questioning Techniques🧠 Buyer Psychology
When Buyers Say No Rezumat
When Buyers Say No
Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.
de Tom Hopkins 2014 320 pagini
3.86
133 evaluări
🛠️ Sales Techniques🛑 Objection Handling💪 Rejection Resilience❓ Questioning Techniques🧠 Buyer Psychology
The Portable MBA in Entrepreneurship
de William D. Bygrave • 1993
An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.
3.72
143
🚀 Startup Fundamentals📚 MBA Curriculum📋 Business Planning🔍 Market Validation💰 Bootstrapping
The Portable MBA in Entrepreneurship Rezumat
The Portable MBA in Entrepreneurship
An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.
de William D. Bygrave 1993 504 pagini
3.72
143 evaluări
🚀 Startup Fundamentals📚 MBA Curriculum📋 Business Planning🔍 Market Validation💰 Bootstrapping
Read Books All Day and Get Paid For It
de Jennie Nash • 2019
Turn editorial skills into a thriving coaching business, from niche selection to real paydays.
4.48
145
💼 Coaching Business✍️ Writing Mentorship🎯 Niche Marketing💰 Value-Based Pricing🤝 Client Attraction
Read Books All Day and Get Paid For It Rezumat
Read Books All Day and Get Paid For It
Turn editorial skills into a thriving coaching business, from niche selection to real paydays.
de Jennie Nash 2019 152 pagini
4.48
145 evaluări
💼 Coaching Business✍️ Writing Mentorship🎯 Niche Marketing💰 Value-Based Pricing🤝 Client Attraction
Persuasion Psychology
de Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Persuasion Psychology Rezumat
Persuasion Psychology
Twenty-six persuasion tools from social psychology, including three words that double compliance.
de Akash Karia 2013 83 pagini
3.40
35 evaluări
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
The Burger King
de Jim McLamore • 1998
Betting on a bigger burger: how one Miami partnership built a fast-food giant.
3.82
249
🏢 Founder Memoirs🍔 Fast Food Industry🏪 Franchise Management📢 Brand Building🤝 Business Partnerships
The Burger King Rezumat
The Burger King
Betting on a bigger burger: how one Miami partnership built a fast-food giant.
de Jim McLamore 1998 286 pagini
3.82
249 evaluări
🏢 Founder Memoirs🍔 Fast Food Industry🏪 Franchise Management📢 Brand Building🤝 Business Partnerships
The Customer Centricity Playbook
de Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
The Customer Centricity Playbook Rezumat
The Customer Centricity Playbook
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
de Peter Fader 2018 136 pagini
3.76
319 evaluări
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
The Non-Profit Narrative
de Dan Portnoy • 2012
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
3.61
194
🏢 Nonprofit Management📖 Nonprofit Storytelling💰 Fundraising Strategy🤝 Donor Engagement🎭 Storytelling Frameworks
The Non-Profit Narrative Rezumat
The Non-Profit Narrative
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
de Dan Portnoy 2012 114 pagini
3.61
194 evaluări
🏢 Nonprofit Management📖 Nonprofit Storytelling💰 Fundraising Strategy🤝 Donor Engagement🎭 Storytelling Frameworks
Barnum
de Robert Wilson • 2019
He sold Americans a mermaid made from a monkey. Queen Victoria still invited him to tea.
3.70
500+
🎟️ Show Business History💰 Gilded Age🎩 Showmanship🎭 Self-Invention📢 Marketing Pioneers
Barnum Rezumat
Barnum
He sold Americans a mermaid made from a monkey. Queen Victoria still invited him to tea.
de Robert Wilson 2019
3.70
500+ evaluări
🎟️ Show Business History💰 Gilded Age🎩 Showmanship🎭 Self-Invention📢 Marketing Pioneers
Killing the Sale
de Todd Duncan • 2004
The ten ways your sales approach pushes buyers away. Stop performing, start connecting.
4.01
80
🛠️ Sales Methodology🧠 Sales Mindset🤝 Authentic Selling💼 Relationship Selling🎯 Sales Prospecting
Killing the Sale Rezumat
Killing the Sale
The ten ways your sales approach pushes buyers away. Stop performing, start connecting.
de Todd Duncan 2004 242 pagini
4.01
80 evaluări
🛠️ Sales Methodology🧠 Sales Mindset🤝 Authentic Selling💼 Relationship Selling🎯 Sales Prospecting
Craft, Inc.
de Meg Mateo Ilasco • 2007
The business playbook for makers: permits, pricing, branding, and getting into stores.
3.86
1.000+
🧵 Craft Business🎨 Creative Entrepreneurship🏷️ Brand Identity Design📢 Craft Marketing💪 Creative Confidence
Craft, Inc. Rezumat
Craft, Inc.
The business playbook for makers: permits, pricing, branding, and getting into stores.
de Meg Mateo Ilasco 2007 160 pagini
3.86
1.000+ evaluări
🧵 Craft Business🎨 Creative Entrepreneurship🏷️ Brand Identity Design📢 Craft Marketing💪 Creative Confidence
The Lean Marketplace
de Juho Makkonen • 2018
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
4.30
243
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup📈 Growth Hacking🏗️ Platform Economy
The Lean Marketplace Rezumat
The Lean Marketplace
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
de Juho Makkonen 2018 212 pagini
4.30
243 evaluări
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup📈 Growth Hacking🏗️ Platform Economy
The Successful Speaker
de Grant Baldwin • 2020
Most speakers have a message but no business model. This book provides the missing half.
4.18
187
🎤 Professional Speaking🏷️ Personal Branding📨 Client Acquisition🧑‍💼 Solopreneurship✉️ Sales Outreach
The Successful Speaker Rezumat
The Successful Speaker
Most speakers have a message but no business model. This book provides the missing half.
de Grant Baldwin 2020 288 pagini
4.18
187 evaluări
🎤 Professional Speaking🏷️ Personal Branding📨 Client Acquisition🧑‍💼 Solopreneurship✉️ Sales Outreach
Red Thread Thinking
de Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Red Thread Thinking Rezumat
Red Thread Thinking
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
de Debra Kaye 2013 273 pagini
3.74
201 evaluări
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Improve Your Global Business English
de Fiona Talbot • 2012
Business English across borders: adapt your writing to any culture and never lose a deal.
3.81
26
🌍 Global Business📝 Business Writing🗣️ Cross-Cultural Communication💡 Clear Writing💼 Professional English
Improve Your Global Business English Rezumat
Improve Your Global Business English
Business English across borders: adapt your writing to any culture and never lose a deal.
de Fiona Talbot 2012 256 pagini
3.81
26 evaluări
🌍 Global Business📝 Business Writing🗣️ Cross-Cultural Communication💡 Clear Writing💼 Professional English
No B.S. Business Success in the New Economy
de Dan S. Kennedy • 2009
No-nonsense rules for fast business growth: test everything, master selling, guard your cash.
4.43
69
🏗️ Small Business Growth📬 Direct-Response Marketing🔬 Idea Validation💬 Sales Skills💵 Cash Flow Management
No B.S. Business Success in the New Economy Rezumat
No B.S. Business Success in the New Economy
No-nonsense rules for fast business growth: test everything, master selling, guard your cash.
de Dan S. Kennedy 2009 274 pagini
4.43
69 evaluări
🏗️ Small Business Growth📬 Direct-Response Marketing🔬 Idea Validation💬 Sales Skills💵 Cash Flow Management
Storytelling in Business
de Janis Forman • 2013
Strategy is a story. How the best organizations build storytelling into a systematic capability.
3.53
17
🏢 Corporate Storytelling📢 Brand Storytelling🎤 Executive Communication🗺️ Strategic Narrative✍️ Storytelling Techniques
Storytelling in Business Rezumat
Storytelling in Business
Strategy is a story. How the best organizations build storytelling into a systematic capability.
de Janis Forman 2013 305 pagini
3.53
17 evaluări
🏢 Corporate Storytelling📢 Brand Storytelling🎤 Executive Communication🗺️ Strategic Narrative✍️ Storytelling Techniques
Sur/petition
de Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
🏢 Competitive Strategy💎 Value Creation💡 Creative Thinking🔄 Systems Thinking🧭 Strategic Innovation
Sur/petition Rezumat
Sur/petition
Competition keeps you alive. The real money is in building value no one else can offer.
de Edward de Bono 1992
4.01
81 evaluări
🏢 Competitive Strategy💎 Value Creation💡 Creative Thinking🔄 Systems Thinking🧭 Strategic Innovation
Design to Grow
de David Butler • 2015
Scale and agility usually fight; Coca-Cola used design to get both at once.
3.74
369
🎨 Strategic Design🕸️ Systems Thinking🔄 Lean Methodology🌐 Open Innovation⚡ Organizational Agility
Design to Grow Rezumat
Design to Grow
Scale and agility usually fight; Coca-Cola used design to get both at once.
de David Butler 2015 256 pagini
3.74
369 evaluări
🎨 Strategic Design🕸️ Systems Thinking🔄 Lean Methodology🌐 Open Innovation⚡ Organizational Agility
The 32 Unbreakable Laws of Money and Success
de Brian Tracy • 2024
Wealth is a habit: thirty-two laws that install it, from saving 10% to automated investing.
4.20
87
💰 Wealth Building🚀 Entrepreneurial Systems📈 Career Acceleration🎯 Goal Setting🐖 Saving Discipline
The 32 Unbreakable Laws of Money and Success Rezumat
The 32 Unbreakable Laws of Money and Success
Wealth is a habit: thirty-two laws that install it, from saving 10% to automated investing.
de Brian Tracy 2024 192 pagini
4.20
87 evaluări
💰 Wealth Building🚀 Entrepreneurial Systems📈 Career Acceleration🎯 Goal Setting🐖 Saving Discipline
Google Analytics
de Justin Cutroni • 2007
Turn Google Analytics from a hit counter into a decision engine with the right setup.
3.72
129
📊 Web Analytics📈 Marketing Analytics🎯 Conversion Optimization💡 Data-Driven Decisions🛒 Ecommerce Optimization
Google Analytics Rezumat
Google Analytics
Turn Google Analytics from a hit counter into a decision engine with the right setup.
de Justin Cutroni 2007 216 pagini
3.72
129 evaluări
📊 Web Analytics📈 Marketing Analytics🎯 Conversion Optimization💡 Data-Driven Decisions🛒 Ecommerce Optimization
Amazon
de Natalie Berg • 2019
The company that started with books now controls the infrastructure for how America buys everything.
3.77
196
🛒 Retail Strategy📦 E-Commerce🏭 Supply Chain Management🎯 Customer Centricity🔄 Subscription Models
Amazon Rezumat
Amazon
The company that started with books now controls the infrastructure for how America buys everything.
de Natalie Berg 2019 272 pagini
3.77
196 evaluări
🛒 Retail Strategy📦 E-Commerce🏭 Supply Chain Management🎯 Customer Centricity🔄 Subscription Models
The Smarter Screen
de Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Rezumat
The Smarter Screen
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
de Shlomo Benartzi 2015 248 pagini
3.96
365 evaluări
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
40 Rules for Internet Business Success
de Matthew Paulson • 2014
Leave your day job behind: build a profitable online business that funds a life you choose.
4.02
213
🖥️ Online Business🗣️ Customer Validation💵 Value-Based Pricing🧪 Lean Methodology📧 Email Marketing
40 Rules for Internet Business Success Rezumat
40 Rules for Internet Business Success
Leave your day job behind: build a profitable online business that funds a life you choose.
de Matthew Paulson 2014 200 pagini
4.02
213 evaluări
🖥️ Online Business🗣️ Customer Validation💵 Value-Based Pricing🧪 Lean Methodology📧 Email Marketing
Winner Sells All
de Jason Del Rey • 2023
In 1999, Walmart bet e-commerce didn't matter. The bill for that mistake is still unpaid.
3.94
364
🥊 Corporate Rivalry🏪 Retail Industry📱 Big Tech📦 E-Commerce Disruption🔄 Digital Transformation
Winner Sells All Rezumat
Winner Sells All
In 1999, Walmart bet e-commerce didn't matter. The bill for that mistake is still unpaid.
de Jason Del Rey 2023 304 pagini
3.94
364 evaluări
🥊 Corporate Rivalry🏪 Retail Industry📱 Big Tech📦 E-Commerce Disruption🔄 Digital Transformation
Make 'Em Laugh & Take Their Money
de Dan S. Kennedy • 2010
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
3.97
64
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
Make 'Em Laugh & Take Their Money Rezumat
Make 'Em Laugh & Take Their Money
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
de Dan S. Kennedy 2010 267 pagini
3.97
64 evaluări
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
The Zen of Fundraising
de Ken Burnett • 2006
See fundraising through donors' eyes: small shifts to turn gifts into lasting relationships.
3.72
139
🧭 Nonprofit Fundraising🤝 Donor Relations🔗 Relationship Fundraising📖 Nonprofit Storytelling🧠 Donor Psychology
The Zen of Fundraising Rezumat
The Zen of Fundraising
See fundraising through donors' eyes: small shifts to turn gifts into lasting relationships.
de Ken Burnett 2006 180 pagini
3.72
139 evaluări
🧭 Nonprofit Fundraising🤝 Donor Relations🔗 Relationship Fundraising📖 Nonprofit Storytelling🧠 Donor Psychology
10 steps to creating high-scoring proposals
de Bob Lohfeld • 2017
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
4.24
21
📝 Proposal Writing🏛 Government Contracting📋 Bid Management🎯 Capture Management✅ Proposal Evaluation
10 steps to creating high-scoring proposals Rezumat
10 steps to creating high-scoring proposals
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
de Bob Lohfeld 2017 164 pagini
4.24
21 evaluări
📝 Proposal Writing🏛 Government Contracting📋 Bid Management🎯 Capture Management✅ Proposal Evaluation
Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market
de Mark C. Thompson • 2010
Seven operational pillars that align your team, delight customers, and keep the profits coming.
3.88
118
🏪 Small Business Guides🧭 Leadership Development🧑‍💼 Hiring Frameworks🤝 Customer Experience📣 Marketing Strategy
Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market Rezumat
Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market
Seven operational pillars that align your team, delight customers, and keep the profits coming.
de Mark C. Thompson 2010 256 pagini
3.88
118 evaluări
🏪 Small Business Guides🧭 Leadership Development🧑‍💼 Hiring Frameworks🤝 Customer Experience📣 Marketing Strategy
ProBlogger
de Darren Rowse • 2008
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
3.77
1.000+
🖥️ Online Business💰 Blog Monetization📝 Content Marketing👥 Audience Building🎯 Niche Marketing
ProBlogger Rezumat
ProBlogger
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
de Darren Rowse 2008 220 pagini
3.77
1.000+ evaluări
🖥️ Online Business💰 Blog Monetization📝 Content Marketing👥 Audience Building🎯 Niche Marketing
Pound Foolish
de Helaine Olen • 2012
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
3.67
1.000+
🦈 Predatory Finance🔍 Investigative Journalism💥 Anti-Self-Help🏦 Retirement Crisis🛡️ Consumer Advocacy
Pound Foolish Rezumat
Pound Foolish
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
de Helaine Olen 2012 292 pagini
3.67
1.000+ evaluări
🦈 Predatory Finance🔍 Investigative Journalism💥 Anti-Self-Help🏦 Retirement Crisis🛡️ Consumer Advocacy
The Art of the Click
de Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Rezumat
The Art of the Click
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
de Glenn Fisher 2018 239 pagini
3.99
89 evaluări
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
Make A Killing On Kindle
de Michael Alvear • 2012
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
3.92
313
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
Make A Killing On Kindle Rezumat
Make A Killing On Kindle
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
de Michael Alvear 2012 132 pagini
3.92
313 evaluări
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
How to Write, Format, Publish and Promote your Book
de Derek Murphy • 2014
From choosing a profitable genre to earning reviews that count: the indie author's full playbook.
4.05
116
📘 Indie Publishing📣 Book Marketing🏗️ Author Platform Building🎨 Book Design📚 Genre Writing
How to Write, Format, Publish and Promote your Book Rezumat
How to Write, Format, Publish and Promote your Book
From choosing a profitable genre to earning reviews that count: the indie author's full playbook.
de Derek Murphy 2014 214 pagini
4.05
116 evaluări
📘 Indie Publishing📣 Book Marketing🏗️ Author Platform Building🎨 Book Design📚 Genre Writing
Strategic Silence
de Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
📢 Public Relations🎙️ Communication Strategy📰 Media Relations🗳️ Public Opinion🚨 Crisis Communication
Strategic Silence Rezumat
Strategic Silence
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
de Roumen Dimitrov 2017 242 pagini
📢 Public Relations🎙️ Communication Strategy📰 Media Relations🗳️ Public Opinion🚨 Crisis Communication
42 Rules of Product Management (2nd Edition)
de Brian Lawley • 2010
Passion fades. The real playbook: market obsession, firm no's, and evidence over ego.
3.75
150
📦 Product Management🏗️ Lean Methodology📊 Data-Driven Decisions🎯 Customer-Centricity🤝 Stakeholder Management
42 Rules of Product Management (2nd Edition) Rezumat
42 Rules of Product Management (2nd Edition)
Passion fades. The real playbook: market obsession, firm no's, and evidence over ego.
de Brian Lawley 2010 126 pagini
3.75
150 evaluări
📦 Product Management🏗️ Lean Methodology📊 Data-Driven Decisions🎯 Customer-Centricity🤝 Stakeholder Management
Instant MBA
de Nicholas Bate • 2008
Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.
3.44
284
🏢 Business Strategy🧠 Emotional Intelligence🏷️ Personal Branding🚀 Entrepreneurial Mindset🛍️ Customer Experience
Instant MBA Rezumat
Instant MBA
Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.
de Nicholas Bate 2008 256 pagini
3.44
284 evaluări
🏢 Business Strategy🧠 Emotional Intelligence🏷️ Personal Branding🚀 Entrepreneurial Mindset🛍️ Customer Experience
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