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SoBrief

Marketing Rezumate de cărți

Bourbon
de Fred Minnick • 2016
Elijah Craig didn't invent bourbon. Rivers, tariffs, and a doctor's prescription actually built it.
3.80
500+
Bourbon Rezumat
Bourbon
Elijah Craig didn't invent bourbon. Rivers, tariffs, and a doctor's prescription actually built it.
de Fred Minnick 2016 240 pagini
3.80
500+ evaluări
Lean Branding
de Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
Lean Branding Rezumat
Lean Branding
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
de Laura Busche 2014 296 pagini
3.71
99 evaluări
Click Millionaires
de Scott Fox • 2012
Turn your expertise into an online income stream that runs itself, no technical background required.
3.60
500+
Click Millionaires Rezumat
Click Millionaires
Turn your expertise into an online income stream that runs itself, no technical background required.
de Scott Fox 2012 288 pagini
3.60
500+ evaluări
HOW TO MAKE MONEY ONLINE
de Mike Omar • 2013
Build ten micro-sites that each pay $500 monthly on autopilot, using a calculated keyword formula.
3.48
177
HOW TO MAKE MONEY ONLINE Rezumat
HOW TO MAKE MONEY ONLINE
Build ten micro-sites that each pay $500 monthly on autopilot, using a calculated keyword formula.
de Mike Omar 2013 100 pagini
3.48
177 evaluări
Getting Started in Consulting
de Alan Weiss • 2000
A guide to launching a consulting practice where your fees match your impact, not your hours.
3.90
2.000+
Getting Started in Consulting Rezumat
Getting Started in Consulting
A guide to launching a consulting practice where your fees match your impact, not your hours.
de Alan Weiss 2000 304 pagini
3.90
2.000+ evaluări
From Side Hustle to Main Hustle to Millionaire
de Ryan Scribner • 2023
Turn a side hustle into a million-dollar business through frugal living, cheap tests, and 100 fans.
3.45
49
From Side Hustle to Main Hustle to Millionaire Rezumat
From Side Hustle to Main Hustle to Millionaire
Turn a side hustle into a million-dollar business through frugal living, cheap tests, and 100 fans.
de Ryan Scribner 2023 220 pagini
3.45
49 evaluări
Secrets of a Freelance Writer
de Robert W. Bly • 2006
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
3.94
159
Secrets of a Freelance Writer Rezumat
Secrets of a Freelance Writer
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
de Robert W. Bly 2006 416 pagini
3.94
159 evaluări
Luxury Brand Management
de Michel Chevalier • 2008
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
3.80
75
Luxury Brand Management Rezumat
Luxury Brand Management
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
de Michel Chevalier 2008 400 pagini
3.80
75 evaluări
Small Is the New Big
de Seth Godin • 2006
The age of interruptions is done. The only marketing left is earning their mention.
3.82
4.000+
Small Is the New Big Rezumat
Small Is the New Big
The age of interruptions is done. The only marketing left is earning their mention.
de Seth Godin 2006 364 pagini
3.82
4.000+ evaluări
Hacking Sales
de Max Altschuler • 2015
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
3.65
311
Hacking Sales Rezumat
Hacking Sales
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
de Max Altschuler 2015 149 pagini
3.65
311 evaluări
What Clients Love
de Harry Beckwith • 2003
Clients choose who they like. A field guide for turning that fact into faster growth.
4.00
354
What Clients Love Rezumat
What Clients Love
Clients choose who they like. A field guide for turning that fact into faster growth.
de Harry Beckwith 2003 256 pagini
4.00
354 evaluări
App Empire
de Chad Mureta • 2011
The playbook for turning other people's code into your passive app income. No keyboard required.
3.67
380
App Empire Rezumat
App Empire
The playbook for turning other people's code into your passive app income. No keyboard required.
de Chad Mureta 2011 205 pagini
3.67
380 evaluări
SELL THE MEETING Set Discovery Calls & Sales Appointments To Close New Accounts
de Scott Channell • 2019
Nine calls and a stack of scripts: the B2B appointment-setting process that fills pipelines.
4.00
2
SELL THE MEETING Set Discovery Calls & Sales Appointments To Close New Accounts Rezumat
SELL THE MEETING Set Discovery Calls & Sales Appointments To Close New Accounts
Nine calls and a stack of scripts: the B2B appointment-setting process that fills pipelines.
de Scott Channell 2019 297 pagini
4.00
2 evaluări
Social Media ROI
de Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
500+
Social Media ROI Rezumat
Social Media ROI
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
de Olivier A. Blanchard 2011 320 pagini
3.96
500+ evaluări
A Crowdfunder's Strategy Guide
de Jamey Stegmaier • 2015
Crowdfunding success starts six months before you launch, with a community, not a campaign page.
4.24
212
A Crowdfunder's Strategy Guide Rezumat
A Crowdfunder's Strategy Guide
Crowdfunding success starts six months before you launch, with a community, not a campaign page.
de Jamey Stegmaier 2015 216 pagini
4.24
212 evaluări
Six Pixels of Separation
de Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1.000+
Six Pixels of Separation Rezumat
Six Pixels of Separation
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
de Mitch Joel 2009 304 pagini
3.83
1.000+ evaluări
Deploy Empathy
de Michele Hansen • 2021
The questions that make customers reveal the problems they'll actually pay to solve.
4.37
131
Deploy Empathy Rezumat
Deploy Empathy
The questions that make customers reveal the problems they'll actually pay to solve.
de Michele Hansen 2021 324 pagini
4.37
131 evaluări
No B.S. Guide to Maximum Referrals and Customer Retention
de Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Rezumat
No B.S. Guide to Maximum Referrals and Customer Retention
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
de Dan S. Kennedy 2016 182 pagini
4.13
84 evaluări
The Freelance Content Marketing Writer
de Jennifer Goforth Gregory • 2018
Find clients who pay $100 an hour for business writing, no tech background required.
4.54
167
The Freelance Content Marketing Writer Rezumat
The Freelance Content Marketing Writer
Find clients who pay $100 an hour for business writing, no tech background required.
de Jennifer Goforth Gregory 2018 274 pagini
4.54
167 evaluări
Campaign Manager
de Catherine M. Shaw • 1996
Precinct by precinct, dollar by dollar: the field manual for running a local campaign that wins.
3.94
207
Campaign Manager Rezumat
Campaign Manager
Precinct by precinct, dollar by dollar: the field manual for running a local campaign that wins.
de Catherine M. Shaw 1996 448 pagini
3.94
207 evaluări
How to Make Money Using Etsy
de Tim Adam • 2011
The Etsy seller's missing manual: how to get your handmade shop found, photographed, and profitable.
3.36
181
How to Make Money Using Etsy Rezumat
How to Make Money Using Etsy
The Etsy seller's missing manual: how to get your handmade shop found, photographed, and profitable.
de Tim Adam 2011 240 pagini
3.36
181 evaluări
Be The Brand
de Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Rezumat
Be The Brand
Turn your reputation into revenue: the playbook for building a personal brand that pays.
de Jules Marcoux 2016 50 pagini
3.75
72 evaluări
Dream Year
de Ben Arment • 2014
Frustration narrows your vision. Here's how to turn it into a business that actually pays.
3.68
342
Dream Year Rezumat
Dream Year
Frustration narrows your vision. Here's how to turn it into a business that actually pays.
de Ben Arment 2014 256 pagini
3.68
342 evaluări
Behind the Cloud
de Marc Benioff • 2009
How a subscription website sparked a billion-dollar revolt against the enterprise software industry.
3.78
4.000+
Behind the Cloud Rezumat
Behind the Cloud
How a subscription website sparked a billion-dollar revolt against the enterprise software industry.
de Marc Benioff 2009 304 pagini
3.78
4.000+ evaluări
Spellbound
de David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
Spellbound Rezumat
Spellbound
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
de David Kwong 2015 272 pagini
3.74
108 evaluări
The Product Manager's Desk Reference
de Steven Haines • 2008
Product management as a full business: the frameworks, financials, and market insights you need.
3.82
271
The Product Manager's Desk Reference Rezumat
The Product Manager's Desk Reference
Product management as a full business: the frameworks, financials, and market insights you need.
de Steven Haines 2008 744 pagini
3.82
271 evaluări
Personal Trainer Pocketbook
de Jonathan Goodman • 2015
Getting and keeping clients: the business side of personal training, in a pocket guide.
4.40
161
Personal Trainer Pocketbook Rezumat
Personal Trainer Pocketbook
Getting and keeping clients: the business side of personal training, in a pocket guide.
de Jonathan Goodman 2015 202 pagini
4.40
161 evaluări
Chief Culture Officer
de Grant McCracken • 2009
Your competitors treat culture like weather. One C-suite role can read it first.
3.76
254
Chief Culture Officer Rezumat
Chief Culture Officer
Your competitors treat culture like weather. One C-suite role can read it first.
de Grant McCracken 2009
3.76
254 evaluări
The Unemployed Millionaire
de Matt Morris • 2009
Three income streams that pay while you sleep, and the contrarian mindset shift that unlocks them.
3.73
230
The Unemployed Millionaire Rezumat
The Unemployed Millionaire
Three income streams that pay while you sleep, and the contrarian mindset shift that unlocks them.
de Matt Morris 2009 272 pagini
3.73
230 evaluări
Getting Acquired
de Andrew Gazdecki • 2022
A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.
3.94
213
Getting Acquired Rezumat
Getting Acquired
A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.
de Andrew Gazdecki 2022 214 pagini
3.94
213 evaluări
Start at the End
de Matt Wallaert • 2019
Most products try to motivate. The ones that stick remove what's in the way.
3.81
433
Start at the End Rezumat
Start at the End
Most products try to motivate. The ones that stick remove what's in the way.
de Matt Wallaert 2019 256 pagini
3.81
433 evaluări
livro start your own business jere l calmes Ed. 2010
de Jere L. Calmes • 2010
Quit your day job ready: the soup-to-nuts manual for launching a business.
3.92
351
livro start your own business jere l calmes Ed. 2010 Rezumat
livro start your own business jere l calmes Ed. 2010
Quit your day job ready: the soup-to-nuts manual for launching a business.
de Jere L. Calmes 2010 780 pagini
3.92
351 evaluări
Starting an Etsy Business for Dummies (For Dummies
de Kate Shoup • 2011
Etsy gives you the storefront. Here's the playbook most shops learn when it's already too late.
3.50
258
Starting an Etsy Business for Dummies (For Dummies Rezumat
Starting an Etsy Business for Dummies (For Dummies
Etsy gives you the storefront. Here's the playbook most shops learn when it's already too late.
de Kate Shoup 2011 360 pagini
3.50
258 evaluări
Creative personal branding
de Jürgen Salenbacher • 2010
A branding guide that starts where most don't: self-awareness, vision, and creative leadership.
3.14
247
Creative personal branding Rezumat
Creative personal branding
A branding guide that starts where most don't: self-awareness, vision, and creative leadership.
de Jürgen Salenbacher 2010 228 pagini
3.14
247 evaluări
The Art of Product Management
de Rich Mironov • 2008
Product management is parenting. Sales is scouting. SaaS is cooking. The logic behind each.
3.49
280
The Art of Product Management Rezumat
The Art of Product Management
Product management is parenting. Sales is scouting. SaaS is cooking. The logic behind each.
de Rich Mironov 2008 230 pagini
3.49
280 evaluări
Non Obvious Megatrends
de Rohit Bhargava • 2020
Most people see what's obvious. The five habits and one method for seeing what comes next.
3.56
351
Non Obvious Megatrends Rezumat
Non Obvious Megatrends
Most people see what's obvious. The five habits and one method for seeing what comes next.
de Rohit Bhargava 2020 258 pagini
3.56
351 evaluări
The Power Formula for LinkedIn Success
de Wayne Breitbarth • 2011
Stop treating LinkedIn like a resume. The profile rewrite that turns it into a lead machine.
3.58
316
The Power Formula for LinkedIn Success Rezumat
The Power Formula for LinkedIn Success
Stop treating LinkedIn like a resume. The profile rewrite that turns it into a lead machine.
de Wayne Breitbarth 2011 175 pagini
3.58
316 evaluări
I, Steve
de Steve Jobs • 2011
The philosophy behind Apple's most revolutionary products, in Steve Jobs' own uncompromising words.
3.45
2.000+
I, Steve Rezumat
I, Steve
The philosophy behind Apple's most revolutionary products, in Steve Jobs' own uncompromising words.
de Steve Jobs 2011 160 pagini
3.45
2.000+ evaluări
What Great Salespeople Do
de Michael Bosworth • 2011
Your best sales tool is a story told honestly enough to make a buyer feel safe.
3.88
224
What Great Salespeople Do Rezumat
What Great Salespeople Do
Your best sales tool is a story told honestly enough to make a buyer feel safe.
de Michael Bosworth 2011 288 pagini
3.88
224 evaluări
Million Dollar Outlines
de David Farland • 2013
An outlining method that pressure-tests your plot, designed to sell a novel on proposal.
4.16
500+
Million Dollar Outlines Rezumat
Million Dollar Outlines
An outlining method that pressure-tests your plot, designed to sell a novel on proposal.
de David Farland 2013 234 pagini
4.16
500+ evaluări
MBA In A Day
de Steven Stralser • 2004
Strategy, finance, marketing, leadership: the MBA syllabus, minus the tuition and the two-year wait.
3.56
266
MBA In A Day Rezumat
MBA In A Day
Strategy, finance, marketing, leadership: the MBA syllabus, minus the tuition and the two-year wait.
de Steven Stralser 2004 320 pagini
3.56
266 evaluări
The Freelance Way
de Robert Vlach • 2022
The freelance systems that get you through the two years before reputation compounds.
4.47
323
The Freelance Way Rezumat
The Freelance Way
The freelance systems that get you through the two years before reputation compounds.
de Robert Vlach 2022 458 pagini
4.47
323 evaluări
How to Write and Sell Simple Information for Fun and Profit
de Robert W. Bly • 2021
A field manual for turning what you know into books, courses, and a recurring income stream.
4.30
10
How to Write and Sell Simple Information for Fun and Profit Rezumat
How to Write and Sell Simple Information for Fun and Profit
A field manual for turning what you know into books, courses, and a recurring income stream.
de Robert W. Bly 2021 311 pagini
4.30
10 evaluări
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
de Theo Williams • 2001
The pricing playbook for graphic designers ready to charge for value instead of hours.
3.62
50
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting Rezumat
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
The pricing playbook for graphic designers ready to charge for value instead of hours.
de Theo Williams 2001 256 pagini
3.62
50 evaluări
Selling on Shopify
de Brian Patrick • 2014
Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.
3.90
67
Selling on Shopify Rezumat
Selling on Shopify
Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.
de Brian Patrick 2014
3.90
67 evaluări
Frenemies
de Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
500+
Frenemies Rezumat
Frenemies
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
de Ken Auletta 2018 384 pagini
3.42
500+ evaluări
Etsy-preneurship
de Jason Malinak • 2012
From first sale to tax season: the Etsy seller's complete business manual, no MBA required.
3.80
311
Etsy-preneurship Rezumat
Etsy-preneurship
From first sale to tax season: the Etsy seller's complete business manual, no MBA required.
de Jason Malinak 2012 206 pagini
3.80
311 evaluări
The Marketing Blueprint
de Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Rezumat
The Marketing Blueprint
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
de Jules Marcoux 2015 190 pagini
3.97
288 evaluări
Selling in Tough Times
de Tom Hopkins • 2010
Standard selling fails when budgets freeze. The playbook for closing deals during a downturn.
3.75
122
Selling in Tough Times Rezumat
Selling in Tough Times
Standard selling fails when budgets freeze. The playbook for closing deals during a downturn.
de Tom Hopkins 2010 254 pagini
3.75
122 evaluări
The Six-Figure Second Income
de David Lindahl • 2010
How to turn expertise into a six-figure side income without quitting the day job.
3.30
357
The Six-Figure Second Income Rezumat
The Six-Figure Second Income
How to turn expertise into a six-figure side income without quitting the day job.
de David Lindahl 2010 256 pagini
3.30
357 evaluări
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