📢 Public Relations

Books on the art and science of shaping narratives, managing reputation, and navigating the complex relationship between organizations and the publics they serve.

Propaganda

by Edward L. Bernays • 1928

Your opinions are not your own. A founding spin doctor reveals who really pulls the strings.

3.74

9k+

🧠 Mass Psychology 🗳️ Political Propaganda ⚙️ Social Engineering 🛋️ Freudian Psychology 🏢 Corporate Influence

Propaganda

Your opinions are not your own. A founding spin doctor reveals who really pulls the strings.

by Edward L. Bernays 1928

3.74

9k+ ratings

🧠 Mass Psychology 🗳️ Political Propaganda ⚙️ Social Engineering 🛋️ Freudian Psychology 🏢 Corporate Influence

The Anatomy of Humbug

by Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

by Paul Feldwick 2015

4.21

376 ratings

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The New Rules of Marketing and PR

by David Meerman Scott • 2007

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

3.85

7k+

📝 Content Marketing 💻 Digital Marketing 📱 Social Media Strategy 🔍 Search Engines 🎯 Audience Building

The New Rules of Marketing and PR

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

by David Meerman Scott 2007

3.85

7k+ ratings

📝 Content Marketing 💻 Digital Marketing 📱 Social Media Strategy 🔍 Search Engines 🎯 Audience Building

Crystallizing Public Opinion

by Edward L. Bernays • 1923

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

3.78

947

📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation 🗣️ Persuasion Techniques

Crystallizing Public Opinion

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

by Edward L. Bernays 1923

3.78

947 ratings

📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation 🗣️ Persuasion Techniques

Public Relations

by Edward L. Bernays • 1952

Public opinion is not found; it is built, and building it has rules.

3.98

175

🎭 Propaganda Theory 🗣️ Opinion Shaping 🎯 Strategic Communication 🚨 Crisis Management 🛡️ Reputation Management

Public Relations

Public opinion is not found; it is built, and building it has rules.

by Edward L. Bernays 1952

3.98

175 ratings

🎭 Propaganda Theory 🗣️ Opinion Shaping 🎯 Strategic Communication 🚨 Crisis Management 🛡️ Reputation Management

The Fashion Designer Survival Guide

by Mary Gehlhar • 2005

Design school taught you to sketch. This teaches you to sell, source, and stay solvent.

3.96

369

🧵 Fashion Entrepreneurship 🏭 Apparel Industry 🏗️ Brand Building 💰 Small Business Finance 🏬 Retail Strategy

The Fashion Designer Survival Guide

Design school taught you to sketch. This teaches you to sell, source, and stay solvent.

by Mary Gehlhar 2005

3.96

369 ratings

🧵 Fashion Entrepreneurship 🏭 Apparel Industry 🏗️ Brand Building 💰 Small Business Finance 🏬 Retail Strategy

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy 🔄 Contrarian Business

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy 🔄 Contrarian Business

Scandals of Classic Hollywood

by Anne Helen Petersen • 2014

Hollywood scandals were never just gossip. They were the culture's ugliest arguments, in public.

3.48

3k+

🎬 Hollywood History 🎞️ Classic Cinema ⭐ Star System 💥 Celebrity Scandal 🚫 Film Censorship

Scandals of Classic Hollywood

Hollywood scandals were never just gossip. They were the culture's ugliest arguments, in public.

by Anne Helen Petersen 2014

3.48

3k+ ratings

🎬 Hollywood History 🎞️ Classic Cinema ⭐ Star System 💥 Celebrity Scandal 🚫 Film Censorship

The New Positioning

by Jack Trout • 1995

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

3.71

222

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 🧩 Cognitive Biases 🏷️ Brand Identity

The New Positioning

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

by Jack Trout 1995

3.71

222 ratings

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 🧩 Cognitive Biases 🏷️ Brand Identity

Event Planning and Management

by Ruth Dowson • 2014

A planning system for events that must deliver, from the first objective to the final debrief.

4.33

🎪 Event Planning 📦 Event Logistics 📣 Event Marketing 🗺️ Strategic Planning 👥 Team Management

Event Planning and Management

A planning system for events that must deliver, from the first objective to the final debrief.

by Ruth Dowson 2014

4.33

12 ratings

🎪 Event Planning 📦 Event Logistics 📣 Event Marketing 🗺️ Strategic Planning 👥 Team Management

Billionaire, Nerd, Saviour, King

by Anupreeta Das • 2024

From monopolist to saint: Bill Gates's image was manufactured. His hidden empire was not.

3.01

441

💻 Big Tech 💰 Billionaire Critique ⚖️ Wealth Inequality 🔎 Investigative Biography 🏢 Corporate Power

Billionaire, Nerd, Saviour, King

From monopolist to saint: Bill Gates's image was manufactured. His hidden empire was not.

by Anupreeta Das 2024

3.01

441 ratings

💻 Big Tech 💰 Billionaire Critique ⚖️ Wealth Inequality 🔎 Investigative Biography 🏢 Corporate Power

Inbound PR

by Iliyana Stareva • 2018

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

3.87

📝 Content Marketing 🧲 Inbound Methodology 💻 Digital Transformation 🏢 Agency Business 🗺️ Content Strategy

Inbound PR

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

by Iliyana Stareva 2018

3.87

46 ratings

📝 Content Marketing 🧲 Inbound Methodology 💻 Digital Transformation 🏢 Agency Business 🗺️ Content Strategy

Strategic Silence

by Roumen Dimitrov • 2017

How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.

🎙️ Communication Strategy 📰 Media Relations 🗳️ Public Opinion 🚨 Crisis Communication 🎯 Issue Management

Strategic Silence

How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.

by Roumen Dimitrov 2017

🎙️ Communication Strategy 📰 Media Relations 🗳️ Public Opinion 🚨 Crisis Communication 🎯 Issue Management

Mastering the New Media Landscape

by Barbara Henricks • 2016

Your social media audience isn't yours. Here is how to build one that is.

4.16

📣 Content Marketing 🎯 Personal Branding 👥 Audience Building 📱 Social Media Strategy 💡 Thought Leadership

Mastering the New Media Landscape

Your social media audience isn't yours. Here is how to build one that is.

by Barbara Henricks 2016

4.16

32 ratings

📣 Content Marketing 🎯 Personal Branding 👥 Audience Building 📱 Social Media Strategy 💡 Thought Leadership

The Little Book of Big PR

by Jennefer Witter • 2014

Get your small business in the news: a PR playbook for owners who can't afford an agency.

3.33

🏪 Small Business Marketing 👤 Personal Branding 📱 Social Media Strategy 🤝 Networking 🎤 Public Speaking

The Little Book of Big PR

Get your small business in the news: a PR playbook for owners who can't afford an agency.

by Jennefer Witter 2014

3.33

21 ratings

🏪 Small Business Marketing 👤 Personal Branding 📱 Social Media Strategy 🤝 Networking 🎤 Public Speaking

You Need PR

by Jenna Guarneri • 2022

Brand identity first, coverage second: a PR system for startups that don't have an agency budget.

4.28

🚀 Startup Marketing 🏗️ Brand Building 📝 Content Marketing 💻 Digital Pr 🏢 Startups

You Need PR

Brand identity first, coverage second: a PR system for startups that don't have an agency budget.

by Jenna Guarneri 2022

4.28

18 ratings

🚀 Startup Marketing 🏗️ Brand Building 📝 Content Marketing 💻 Digital Pr 🏢 Startups

Straight Talk About Public Relations, Revised and Updated

by Robert Wynne • 2019

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

4.00

📰 Earned Media 🤝 Media Relations 🚨 Crisis Communications ✍️ Content Marketing 📖 Business Storytelling

Straight Talk About Public Relations, Revised and Updated

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

by Robert Wynne 2019

4.00

3 ratings

📰 Earned Media 🤝 Media Relations 🚨 Crisis Communications ✍️ Content Marketing 📖 Business Storytelling

How to Start a Home-Based Public Relations Business

by Randi Minetor • 2012

Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.

4.50

🏠 Home-Based Business 💼 Freelancing 📰 Media Relations 🤝 Client Relationships 💰 Pricing Strategy

How to Start a Home-Based Public Relations Business

Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.

by Randi Minetor 2012

4.50

2 ratings

🏠 Home-Based Business 💼 Freelancing 📰 Media Relations 🤝 Client Relationships 💰 Pricing Strategy

Writing Skills for Public Relations

by John Foster • 2012

Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.

4.00

📝 Business Writing 📖 Plain English 📰 Headline Writing 🔤 Grammar And Style ✂️ Editing Technique

Writing Skills for Public Relations

Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.

by John Foster 2012

4.00

5 ratings

📝 Business Writing 📖 Plain English 📰 Headline Writing 🔤 Grammar And Style ✂️ Editing Technique

Public Relations

by Ron Smith • 2013

How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.

3.91

🏢 Corporate Communications 🎯 Strategic Communication ✍️ Business Writing 📰 Media Relations 🛡️ Reputation Management

Public Relations

How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.

by Ron Smith 2013

3.91

23 ratings

🏢 Corporate Communications 🎯 Strategic Communication ✍️ Business Writing 📰 Media Relations 🛡️ Reputation Management

Journalism and PR

by John Lloyd • 2014

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

3.78

📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management 🗳️ Political Communication

Journalism and PR

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

by John Lloyd 2014

3.78

9 ratings

📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management 🗳️ Political Communication

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