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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Start Your Own Hair Salon and Day Spa
de Eileen Figure Sandlin • 2005
The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.
3.36
11
🏪 Salon Business💇 Beauty Industry🚀 Small Business Startup🛎️ Service Business📣 Salon Marketing
Start Your Own Hair Salon and Day Spa Rezumat
Start Your Own Hair Salon and Day Spa
The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.
de Eileen Figure Sandlin 2005 172 pagini
3.36
11 evaluări
🏪 Salon Business💇 Beauty Industry🚀 Small Business Startup🛎️ Service Business📣 Salon Marketing
How to Start a Home-Based Public Relations Business
de Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
🗣️ Public Relations🏠 Home-Based Business💼 Freelancing📰 Media Relations🤝 Client Relationships
How to Start a Home-Based Public Relations Business Rezumat
How to Start a Home-Based Public Relations Business
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
de Randi Minetor 2012 208 pagini
4.50
2 evaluări
🗣️ Public Relations🏠 Home-Based Business💼 Freelancing📰 Media Relations🤝 Client Relationships
The Other Guy Blinked
de Jesse Kornbluth • 1986
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
3.82
243
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding🌟 Celebrity Endorsements⚔️ Brand Rivalries
The Other Guy Blinked Rezumat
The Other Guy Blinked
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
de Jesse Kornbluth 1986 280 pagini
3.82
243 evaluări
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding🌟 Celebrity Endorsements⚔️ Brand Rivalries
The Strategic Drucker
de Robert W. Swaim • 2009
The manual Drucker never wrote: what to measure, what to drop, how to grow safely.
4.00
10
🗺️ Strategic Management📚 Management Theory💡 Innovation Frameworks🎯 Customer Centricity🔄 Organizational Change
The Strategic Drucker Rezumat
The Strategic Drucker
The manual Drucker never wrote: what to measure, what to drop, how to grow safely.
de Robert W. Swaim 2009 250 pagini
4.00
10 evaluări
🗺️ Strategic Management📚 Management Theory💡 Innovation Frameworks🎯 Customer Centricity🔄 Organizational Change
Metaverse for Dummies
de Ian Kahn • 2023
How the metaverse actually works: crypto, virtual land, and the scam radar you need to survive it.
3.40
5
🌐 Metaverse Guide🎮 Virtual Worlds💰 Digital Economy₿ Cryptocurrency🥽 Virtual Reality
Metaverse for Dummies Rezumat
Metaverse for Dummies
How the metaverse actually works: crypto, virtual land, and the scam radar you need to survive it.
de Ian Kahn 2023
3.40
5 evaluări
🌐 Metaverse Guide🎮 Virtual Worlds💰 Digital Economy₿ Cryptocurrency🥽 Virtual Reality
Writing Nonfiction
de Dan Poynter • 2000
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
3.79
126
📚 Self-Publishing💼 Author Business📢 Book Marketing✍️ Writing Process🌱 First-Time Authors
Writing Nonfiction Rezumat
Writing Nonfiction
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
de Dan Poynter 2000 144 pagini
3.79
126 evaluări
📚 Self-Publishing💼 Author Business📢 Book Marketing✍️ Writing Process🌱 First-Time Authors
I'd Like the World to Buy a Coke
de David Greising • 1998
The CEO who scrapped Coke’s formula then brought it back to build a global empire.
3.91
107
🔄 Corporate Turnarounds👔 Ceo Biography🥤 Beverage Industry💰 Capital Allocation📛 Brand Management
I'd Like the World to Buy a Coke Rezumat
I'd Like the World to Buy a Coke
The CEO who scrapped Coke’s formula then brought it back to build a global empire.
de David Greising 1998 360 pagini
3.91
107 evaluări
🔄 Corporate Turnarounds👔 Ceo Biography🥤 Beverage Industry💰 Capital Allocation📛 Brand Management
Winning At New Products
de Robert G. Cooper • 2011
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
3.75
154
🛠️ Product Development💡 Innovation Management🏢 Corporate Innovation📋 Structured Innovation📊 Portfolio Management
Winning At New Products Rezumat
Winning At New Products
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
de Robert G. Cooper 2011 408 pagini
3.75
154 evaluări
🛠️ Product Development💡 Innovation Management🏢 Corporate Innovation📋 Structured Innovation📊 Portfolio Management
Conversion Optimization
de Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
🎯 Conversion Optimization🧠 Customer Psychology🧪 A/B Testing👤 User Personas🔒 Trust Building
Conversion Optimization Rezumat
Conversion Optimization
Double revenue without a single new visitor. The psychology of online conversion, tested.
de Khalid Saleh 2010 268 pagini
3.93
74 evaluări
🎯 Conversion Optimization🧠 Customer Psychology🧪 A/B Testing👤 User Personas🔒 Trust Building
Managing Products to Deliver Solutions
de John Mansour • 2015
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
4.00
6
📦 B2b Product Management👔 Product Managers🤝 Solution Selling🎯 Market Segmentation💎 Value Proposition Design
Managing Products to Deliver Solutions Rezumat
Managing Products to Deliver Solutions
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
de John Mansour 2015 78 pagini
4.00
6 evaluări
📦 B2b Product Management👔 Product Managers🤝 Solution Selling🎯 Market Segmentation💎 Value Proposition Design
How to Launch a Freelance Copywriting Business
de Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
✍️ Freelance Copywriting🎨 Creative Business🤝 Client Acquisition⏰ Time Management💰 Pricing Strategies
How to Launch a Freelance Copywriting Business Rezumat
How to Launch a Freelance Copywriting Business
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
de Jules Horne 2018 197 pagini
3.75
40 evaluări
✍️ Freelance Copywriting🎨 Creative Business🤝 Client Acquisition⏰ Time Management💰 Pricing Strategies
How I Made $10 Million From Internet Affiliate Marketing
de Antoine Walker • 2012
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
3.64
11
💸 Affiliate Marketing💤 Passive Income💻 Online Business🏖️ Lifestyle Design🔍 Seo
How I Made $10 Million From Internet Affiliate Marketing Rezumat
How I Made $10 Million From Internet Affiliate Marketing
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
de Antoine Walker 2012 156 pagini
3.64
11 evaluări
💸 Affiliate Marketing💤 Passive Income💻 Online Business🏖️ Lifestyle Design🔍 Seo
Artificial Intelligence, Real Profits
de Bo Bennett • 2023
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
1.75
4
🤖 Ai Marketing💻 Digital Marketing✍️ Prompt Engineering📈 Conversion Optimization🧲 Lead Generation
Artificial Intelligence, Real Profits Rezumat
Artificial Intelligence, Real Profits
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
de Bo Bennett 2023 96 pagini
1.75
4 evaluări
🤖 Ai Marketing💻 Digital Marketing✍️ Prompt Engineering📈 Conversion Optimization🧲 Lead Generation
Advertising and Psychology
de Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Rezumat
Advertising and Psychology
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
de Leslie Ernest Gill 2013 192 pagini
3.50
2 evaluări
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
A Story is a Deal
de Will Storr • 2025
Identity is the real currency. Learn the science of making offers that change minds.
3.77
194
📈 Business Storytelling🧠 Persuasion Science🏆 Social Status📖 Narrative Structure🧬 Evolutionary Psychology
A Story is a Deal Rezumat
A Story is a Deal
Identity is the real currency. Learn the science of making offers that change minds.
de Will Storr 2025 363 pagini
3.77
194 evaluări
📈 Business Storytelling🧠 Persuasion Science🏆 Social Status📖 Narrative Structure🧬 Evolutionary Psychology
Networking With Millionaires
de Thomas J. Stanley • 1993
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
3.94
257
🏦 Professional Networking🎁 Generosity In Business🔗 Referral Marketing💰 Affluent Marketing🧠 Influence Building
Networking With Millionaires Rezumat
Networking With Millionaires
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
de Thomas J. Stanley 1993 30 pagini
3.94
257 evaluări
🏦 Professional Networking🎁 Generosity In Business🔗 Referral Marketing💰 Affluent Marketing🧠 Influence Building
Energize Growth Now
de Lisa Nirell • 2009
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
3.80
10
🚀 Growth Strategy📈 Marketing Strategy🏪 Small Business Growth💰 Value-Based Pricing🎯 Ideal Client Profiling
Energize Growth Now Rezumat
Energize Growth Now
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
de Lisa Nirell 2009 240 pagini
3.80
10 evaluări
🚀 Growth Strategy📈 Marketing Strategy🏪 Small Business Growth💰 Value-Based Pricing🎯 Ideal Client Profiling
The Science of Influence
de Brian Tracy • 2019
The 85% rule: why anticipation drives action, and how listening builds the trust that moves people.
3.87
92
💡 Influence Strategies💰 Sales Psychology🎯 Personal Effectiveness🤝 Trust Building🧠 Self-Discipline
The Science of Influence Rezumat
The Science of Influence
The 85% rule: why anticipation drives action, and how listening builds the trust that moves people.
de Brian Tracy 2019 186 pagini
3.87
92 evaluări
💡 Influence Strategies💰 Sales Psychology🎯 Personal Effectiveness🤝 Trust Building🧠 Self-Discipline
The Copywriter's Guide To Getting Paid
de Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
The Copywriter's Guide To Getting Paid Rezumat
The Copywriter's Guide To Getting Paid
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
de Roy Furr 2015 82 pagini
3.67
3 evaluări
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
Category Creation
de Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
Category Creation Rezumat
Category Creation
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
de Anthony Kennada 2019 224 pagini
3.86
72 evaluări
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
Course Creation Simplified
de Jimmy Naraine • 2023
Your story is worth more than your resume. A step-by-step method for creating courses that sell.
4.32
74
🎓 Online Course Creation📋 Curriculum Design🎯 Niche Marketing🚀 Action Over Perfection💡 Creator Economy
Course Creation Simplified Rezumat
Course Creation Simplified
Your story is worth more than your resume. A step-by-step method for creating courses that sell.
de Jimmy Naraine 2023 276 pagini
4.32
74 evaluări
🎓 Online Course Creation📋 Curriculum Design🎯 Niche Marketing🚀 Action Over Perfection💡 Creator Economy
The Ultimate Book of Sales Techniques
de Stephan Schiffman • 2012
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
3.83
70
🤝 Consultative Selling📞 Cold Calling🛡️ Objection Handling🏢 B2b Selling🧠 Sales Psychology
The Ultimate Book of Sales Techniques Rezumat
The Ultimate Book of Sales Techniques
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
de Stephan Schiffman 2012 224 pagini
3.83
70 evaluări
🤝 Consultative Selling📞 Cold Calling🛡️ Objection Handling🏢 B2b Selling🧠 Sales Psychology
Raise the Bar
de Jon Taffer • 2013
The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.
3.94
500+
🍸 Bar Management🎨 Service Design🔄 Business Turnarounds😊 Hiring For Attitude📋 Menu Engineering
Raise the Bar Rezumat
Raise the Bar
The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.
de Jon Taffer 2013 256 pagini
3.94
500+ evaluări
🍸 Bar Management🎨 Service Design🔄 Business Turnarounds😊 Hiring For Attitude📋 Menu Engineering
Success Secrets of the Social Media Marketing Superstars
de Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Rezumat
Success Secrets of the Social Media Marketing Superstars
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
de Mitch Meyerson 2010 336 pagini
3.00
1 evaluări
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Creative Management of Small Public Libraries in the 21st Century
de Carol Smallwood • 2014
Limited budgets, small staff: the guide to making your library the most vital room in town.
3.60
5
🏛️ Library Management🤝 Community Engagement👥 Staff Development💡 Innovative Programming💰 Fundraising Strategies
Creative Management of Small Public Libraries in the 21st Century Rezumat
Creative Management of Small Public Libraries in the 21st Century
Limited budgets, small staff: the guide to making your library the most vital room in town.
de Carol Smallwood 2014 316 pagini
3.60
5 evaluări
🏛️ Library Management🤝 Community Engagement👥 Staff Development💡 Innovative Programming💰 Fundraising Strategies
The Activator Advantage
de Matthew Dixon • 2025
Five business development profiles. Four fail today. The learnable habits of the one that wins.
4.04
136
🧑‍💼 Professional Services🌧️ Rainmaking📈 Business Development🤝 Client Relationships🕸️ Network Strategy
The Activator Advantage Rezumat
The Activator Advantage
Five business development profiles. Four fail today. The learnable habits of the one that wins.
de Matthew Dixon 2025 278 pagini
4.04
136 evaluări
🧑‍💼 Professional Services🌧️ Rainmaking📈 Business Development🤝 Client Relationships🕸️ Network Strategy
The Power of Licensing
de Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding🔄 Brand Revival🛒 Omnichannel Retail
The Power of Licensing Rezumat
The Power of Licensing
Your brand could be in categories you never manufactured. The licensing playbook.
de Michael Stone 2018 441 pagini
4.33
3 evaluări
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding🔄 Brand Revival🛒 Omnichannel Retail
Rain Making
de Ford Harding • 2008
A system for winning clients when you'd rather do the work, built on three multiplying levers.
3.82
97
🏢 Professional Services🎯 Client Acquisition🤝 Networking Strategy📞 Cold Outreach💰 Pricing Strategy
Rain Making Rezumat
Rain Making
A system for winning clients when you'd rather do the work, built on three multiplying levers.
de Ford Harding 2008 336 pagini
3.82
97 evaluări
🏢 Professional Services🎯 Client Acquisition🤝 Networking Strategy📞 Cold Outreach💰 Pricing Strategy
Wordpress in a week
de Zak Cagaros • 2014
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
3.46
63
🌐 Website Building🖥️ Wordpress For Beginners🧩 No-Code Development🔍 Seo Basics✍️ Content Strategy
Wordpress in a week Rezumat
Wordpress in a week
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
de Zak Cagaros 2014 208 pagini
3.46
63 evaluări
🌐 Website Building🖥️ Wordpress For Beginners🧩 No-Code Development🔍 Seo Basics✍️ Content Strategy
Business and Entrepreneurship for Filmmakers
de Charles Haine • 2019
Film schools teach craft, not cashflow. The business skills every working filmmaker actually needs.
4.00
5
🎬 Creative Entrepreneurship🎥 Film Industry🎨 Creative Freelancing💼 Creative Business💰 Bidding And Pricing
Business and Entrepreneurship for Filmmakers Rezumat
Business and Entrepreneurship for Filmmakers
Film schools teach craft, not cashflow. The business skills every working filmmaker actually needs.
de Charles Haine 2019 200 pagini
4.00
5 evaluări
🎬 Creative Entrepreneurship🎥 Film Industry🎨 Creative Freelancing💼 Creative Business💰 Bidding And Pricing
The Inside Advantage
de Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
The Inside Advantage Rezumat
The Inside Advantage
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
de Robert H. Bloom 2007 240 pagini
3.97
58 evaluări
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
Linkedin Top Success Secrets and Best Practices
de Paul Neville • 2008
The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.
🤝 Professional Networking💼 Linkedin Marketing🚀 Career Development🔍 Job Search Strategies🏷️ Personal Branding
Linkedin Top Success Secrets and Best Practices Rezumat
Linkedin Top Success Secrets and Best Practices
The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.
de Paul Neville 2008 192 pagini
🤝 Professional Networking💼 Linkedin Marketing🚀 Career Development🔍 Job Search Strategies🏷️ Personal Branding
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon
de Jeff Grissler • 2012
Lease smart, hire well, and budget to break even: the salon owner's startup playbook.
✂️ Salon Ownership💄 Beauty Industry🏪 Small Business Startup📋 Business Planning🛍️ Retail Strategy
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon Rezumat
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon
Lease smart, hire well, and budget to break even: the salon owner's startup playbook.
de Jeff Grissler 2012 292 pagini
✂️ Salon Ownership💄 Beauty Industry🏪 Small Business Startup📋 Business Planning🛍️ Retail Strategy
Stories at Work
de Indranil Chakraborty • 2018
Dry facts are forgotten. A retrieval system and four patterns that make ideas stick and spread.
4.04
383
🎙️ Business Storytelling📚 Story Structure🧠 Narrative Neuroscience🔁 Change Communication🤝 Rapport Building
Stories at Work Rezumat
Stories at Work
Dry facts are forgotten. A retrieval system and four patterns that make ideas stick and spread.
de Indranil Chakraborty 2018 198 pagini
4.04
383 evaluări
🎙️ Business Storytelling📚 Story Structure🧠 Narrative Neuroscience🔁 Change Communication🤝 Rapport Building
The Lifestyle Business Owner
de Aaron Muller • 2018
Acquire a business, boost its profits, and step back within a year.
4.32
103
🏢 Small Business Acquisition💰 Business Valuation🏝️ Lifestyle Entrepreneurship💵 Cash Flow Management⚙️ Systems For Delegation
The Lifestyle Business Owner Rezumat
The Lifestyle Business Owner
Acquire a business, boost its profits, and step back within a year.
de Aaron Muller 2018 255 pagini
4.32
103 evaluări
🏢 Small Business Acquisition💰 Business Valuation🏝️ Lifestyle Entrepreneurship💵 Cash Flow Management⚙️ Systems For Delegation
Digital Marketing Trends and Prospects
de Dr. Shakti Kundu • 2021
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
📊 Digital Marketing Strategy🔍 Search Engine Optimization📧 Email Marketing📝 Content Marketing📱 Social Media Strategy
Digital Marketing Trends and Prospects Rezumat
Digital Marketing Trends and Prospects
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
de Dr. Shakti Kundu 2021 166 pagini
📊 Digital Marketing Strategy🔍 Search Engine Optimization📧 Email Marketing📝 Content Marketing📱 Social Media Strategy
Starting Your Career as a Graphic Designer
de Michael Fleishman • 2014
Design skill is the starting line. Pricing, selling, and client survival are the race.
4.00
3
🎨 Graphic Design💼 Creative Business🌱 New Designers📋 Professional Practice🤝 Client Management
Starting Your Career as a Graphic Designer Rezumat
Starting Your Career as a Graphic Designer
Design skill is the starting line. Pricing, selling, and client survival are the race.
de Michael Fleishman 2014 384 pagini
4.00
3 evaluări
🎨 Graphic Design💼 Creative Business🌱 New Designers📋 Professional Practice🤝 Client Management
Shopify Ecommerce Mastery
de Robert Hill
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
🛒 E-Commerce📦 Drop Shipping🎯 Niche Selection🏷️ Brand Building💲 Pricing Psychology
Shopify Ecommerce Mastery Rezumat
Shopify Ecommerce Mastery
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
de Robert Hill 112 pagini
🛒 E-Commerce📦 Drop Shipping🎯 Niche Selection🏷️ Brand Building💲 Pricing Psychology
Rewards Crowdfunding
de Nathan Rose • 2020
Your campaign starts months before launch. How to find your crowd, convert visitors, and get funded.
🚀 Crowdfunding Campaigns📣 Audience Building🎯 Campaign Strategy🔍 Market Validation🔄 Lean Methodology
Rewards Crowdfunding Rezumat
Rewards Crowdfunding
Your campaign starts months before launch. How to find your crowd, convert visitors, and get funded.
de Nathan Rose 2020 257 pagini
🚀 Crowdfunding Campaigns📣 Audience Building🎯 Campaign Strategy🔍 Market Validation🔄 Lean Methodology
Journalism and PR
de John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
📢 Public Relations📺 Media Studies💻 Digital Disruption🔍 Corporate Transparency🛡️ Reputation Management
Journalism and PR Rezumat
Journalism and PR
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
de John Lloyd 2014 160 pagini
3.78
9 evaluări
📢 Public Relations📺 Media Studies💻 Digital Disruption🔍 Corporate Transparency🛡️ Reputation Management
How To Become A Digital Marketing Hero
de Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
How To Become A Digital Marketing Hero Rezumat
How To Become A Digital Marketing Hero
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
de Rufus Lidman 2018 182 pagini
4.50
2 evaluări
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
42 Rules for a Web Presence That Wins (2nd Edition)
de Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
42 Rules for a Web Presence That Wins (2nd Edition) Rezumat
42 Rules for a Web Presence That Wins (2nd Edition)
Who is in charge of your website? Forty-two rules for turning it into a business asset.
de Philippa Gamse 2011 136 pagini
4.33
9 evaluări
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
Customer Behaviour in eCommerce
de Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
🛒 Online Grocery👥 Customer Segmentation💻 E-Commerce Strategy🔁 Customer Retention🏷️ Regional Branding
Customer Behaviour in eCommerce Rezumat
Customer Behaviour in eCommerce
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
de Šárka Zapletalová 2023 197 pagini
🛒 Online Grocery👥 Customer Segmentation💻 E-Commerce Strategy🔁 Customer Retention🏷️ Regional Branding
NAVIGATING B2B SALES (E-BOOK)
de Roland Kümin • 2023
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
🤝 B2b Sales💻 Digital Selling🤖 Ai For Sales📝 Content Marketing📊 Data-Driven Selling
NAVIGATING B2B SALES (E-BOOK) Rezumat
NAVIGATING B2B SALES (E-BOOK)
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
de Roland Kümin 2023 205 pagini
🤝 B2b Sales💻 Digital Selling🤖 Ai For Sales📝 Content Marketing📊 Data-Driven Selling
ChatGPT
de Kenneth Caraballo • 2023
A language model is already rewriting the rules of customer service, education, finance, and health.
🧠 Large Language Models🤖 Machine Learning💬 Conversational Ai💼 Ai In Business🏭 Workforce Automation
ChatGPT Rezumat
ChatGPT
A language model is already rewriting the rules of customer service, education, finance, and health.
de Kenneth Caraballo 2023 122 pagini
🧠 Large Language Models🤖 Machine Learning💬 Conversational Ai💼 Ai In Business🏭 Workforce Automation
E-commerce Success Mastery 2019
de Derek Ed Wilson • 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
4.00
2
🛒 E-Commerce Businesses🎯 Niche Marketing📦 Product Selection🔍 SEO For E-Commerce✍️ Content Marketing
E-commerce Success Mastery 2019 Rezumat
E-commerce Success Mastery 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
de Derek Ed Wilson 2019 57 pagini
4.00
2 evaluări
🛒 E-Commerce Businesses🎯 Niche Marketing📦 Product Selection🔍 SEO For E-Commerce✍️ Content Marketing
How to Grow When Markets Don't
de Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
🏢 Corporate Strategy📈 Revenue Growth💡 Innovation Strategy🏭 B2b Strategy🚀 Intrapreneurship
How to Grow When Markets Don't Rezumat
How to Grow When Markets Don't
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
de Adrian J. Slywotzky 2003 352 pagini
3.59
87 evaluări
🏢 Corporate Strategy📈 Revenue Growth💡 Innovation Strategy🏭 B2b Strategy🚀 Intrapreneurship
The Numero Uno Salesman
de Karan Sondhi • 2018
Daily improvements and honest conversations turn salespeople into their customers' only choice.
3.00
7
📞 Sales Techniques📈 Daily Sales Habits🤝 Customer Relationships🛡️ Handling Objections💡 Consultative Selling
The Numero Uno Salesman Rezumat
The Numero Uno Salesman
Daily improvements and honest conversations turn salespeople into their customers' only choice.
de Karan Sondhi 2018 184 pagini
3.00
7 evaluări
📞 Sales Techniques📈 Daily Sales Habits🤝 Customer Relationships🛡️ Handling Objections💡 Consultative Selling
Solution Selling
de Michael T. Bosworth • 1994
Ask questions that surface hidden pain, and your product becomes the buyer's own idea.
3.95
339
🏢 B2b Sales📋 Sales Methodology🤝 Consultative Selling🧠 Buyer Psychology📊 Pipeline Management
Solution Selling Rezumat
Solution Selling
Ask questions that surface hidden pain, and your product becomes the buyer's own idea.
de Michael T. Bosworth 1994 224 pagini
3.95
339 evaluări
🏢 B2b Sales📋 Sales Methodology🤝 Consultative Selling🧠 Buyer Psychology📊 Pipeline Management
New Law Practice
de D Carr • 2017
Launch a solo law practice on a budget: attract clients and build a sustainable firm.
3.00
2
⚖️ Solo Law Practice📢 Legal Marketing💰 Bootstrapping🤝 Client Acquisition🗂️ Practice Management
New Law Practice Rezumat
New Law Practice
Launch a solo law practice on a budget: attract clients and build a sustainable firm.
de D Carr 2017
3.00
2 evaluări
⚖️ Solo Law Practice📢 Legal Marketing💰 Bootstrapping🤝 Client Acquisition🗂️ Practice Management
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