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Afaceri

Lumea efervescentă a afacerilor prinde viață prin perspective experte despre leadership, antreprenoriat, strategie și dinamica pieței. Fie că lansezi un startup, urci pe scara corporativă sau revoluționezi o industrie, aceste cărți oferă înțelepciune testată în luptă de la vizionari care au stăpânit arta succesului.

Afaceri Rezumate de cărți

HBR's 10 Must Reads on Change Management
de Harvard Business Publishing • 2015
Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.
3.87
1.000+
🔄 Organizational Change🏛️ Culture Change⚙️ Strategy Execution🧱 Resistance To Change🤝 Employee Engagement
HBR's 10 Must Reads on Change Management Rezumat
HBR's 10 Must Reads on Change Management
Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.
de Harvard Business Publishing 2015 224 pagini
3.87
1.000+ evaluări
🔄 Organizational Change🏛️ Culture Change⚙️ Strategy Execution🧱 Resistance To Change🤝 Employee Engagement
American Icon
de Bryce G. Hoffman • 2012
GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.
4.42
5.000+
🏭 Corporate Turnarounds🚗 Auto Industry🚨 Crisis Leadership📊 Data-Driven Management🔄 Culture Change
American Icon Rezumat
American Icon
GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.
de Bryce G. Hoffman 2012 432 pagini
4.42
5.000+ evaluări
🏭 Corporate Turnarounds🚗 Auto Industry🚨 Crisis Leadership📊 Data-Driven Management🔄 Culture Change
The JOLT Effect
de Matthew Dixon • 2022
Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.
4.10
500+
🛠️ Sales Methodology🧊 Decision Paralysis🧠 Behavioral Economics💼 Sales Professionals🔍 Psychology Of Selling
The JOLT Effect Rezumat
The JOLT Effect
Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.
de Matthew Dixon 2022 254 pagini
4.10
500+ evaluări
🛠️ Sales Methodology🧊 Decision Paralysis🧠 Behavioral Economics💼 Sales Professionals🔍 Psychology Of Selling
Brainfluence
de Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1.000+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Rezumat
Brainfluence
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
de Roger Dooley 2011 304 pagini
3.96
1.000+ evaluări
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Strategia Oceanului Albastru, Ediție extinsă
de W. Chan Kim • 2005
Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.
4.01
88.000+
🌊 Market Creation🏢 Corporate Strategy🧰 Strategic Frameworks💡 Innovation Strategy🧱 Business Model Design
Strategia Oceanului Albastru, Ediție extinsă Rezumat
Strategia Oceanului Albastru, Ediție extinsă
Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.
de W. Chan Kim 2005 287 pagini
4.01
88.000+ evaluări
🌊 Market Creation🏢 Corporate Strategy🧰 Strategic Frameworks💡 Innovation Strategy🧱 Business Model Design
The Sales Acceleration Formula
de Mark Roberge • 2015
Treat sales like engineering: hire on data, train with structure, coach by the numbers.
4.26
2.000+
🏢 B2b Sales📊 Sales Management📈 Demand Generation🔍 Data-Driven Hiring📋 Metrics And Coaching
The Sales Acceleration Formula Rezumat
The Sales Acceleration Formula
Treat sales like engineering: hire on data, train with structure, coach by the numbers.
de Mark Roberge 2015 224 pagini
4.26
2.000+ evaluări
🏢 B2b Sales📊 Sales Management📈 Demand Generation🔍 Data-Driven Hiring📋 Metrics And Coaching
Permission Marketing
de Seth Godin • 2014
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
3.91
14.000+
📉 Attention Economics✉️ Direct Marketing📧 Email Marketing🧠 Consumer Psychology🎯 Customer Acquisition
Permission Marketing Rezumat
Permission Marketing
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
de Seth Godin 2014 256 pagini
3.91
14.000+ evaluări
📉 Attention Economics✉️ Direct Marketing📧 Email Marketing🧠 Consumer Psychology🎯 Customer Acquisition
Key Performance Indicators
de Bernard Marr • 2011
Data drowns most managers. The 75 indicators that surface what a business needs to know.
3.91
256
📊 Performance Indicators📈 Data-Driven Management🔧 Lean Methodology👔 New Managers🏢 Business Owners
Key Performance Indicators Rezumat
Key Performance Indicators
Data drowns most managers. The 75 indicators that surface what a business needs to know.
de Bernard Marr 2011 347 pagini
3.91
256 evaluări
📊 Performance Indicators📈 Data-Driven Management🔧 Lean Methodology👔 New Managers🏢 Business Owners
Competition Demystified
de Bruce C. Greenwald • 2005
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
4.30
1.000+
🏢 Corporate Strategy🔍 Competitive Analysis🚧 Barriers To Entry⚖️ Economies Of Scale⚙️ Operational Efficiency
Competition Demystified Rezumat
Competition Demystified
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
de Bruce C. Greenwald 2005 416 pagini
4.30
1.000+ evaluări
🏢 Corporate Strategy🔍 Competitive Analysis🚧 Barriers To Entry⚖️ Economies Of Scale⚙️ Operational Efficiency
HBR's 10 Must Reads on Strategy
de Michael E. Porter • 2010
Strategic plans lose a third of their value after approval. Ten articles trace the leak.
4.02
3.000+
🏢 Corporate Strategy⚙️ Strategy Execution📋 Strategic Planning🔗 Organizational Alignment📊 Performance Tracking
HBR's 10 Must Reads on Strategy Rezumat
HBR's 10 Must Reads on Strategy
Strategic plans lose a third of their value after approval. Ten articles trace the leak.
de Michael E. Porter 2010 288 pagini
4.02
3.000+ evaluări
🏢 Corporate Strategy⚙️ Strategy Execution📋 Strategic Planning🔗 Organizational Alignment📊 Performance Tracking
The Copywriter's Handbook
de Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
5.000+
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response📰 Headline Writing📺 Classic Advertising
The Copywriter's Handbook Rezumat
The Copywriter's Handbook
Most readers never get past the headline. The rules for making every remaining word sell.
de Robert W. Bly 1985 410 pagini
3.92
5.000+ evaluări
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response📰 Headline Writing📺 Classic Advertising
Management, Revised Edition
de Peter F. Drucker • 1985
Profit is a result. The customer is the purpose. Drucker on the management that makes it so.
4.29
1.000+
🏢 Organizational Design🧠 Knowledge Workers🎯 Customer Focus💡 Innovation Management📊 Performance Management
Management, Revised Edition Rezumat
Management, Revised Edition
Profit is a result. The customer is the purpose. Drucker on the management that makes it so.
de Peter F. Drucker 1985 609 pagini
4.29
1.000+ evaluări
🏢 Organizational Design🧠 Knowledge Workers🎯 Customer Focus💡 Innovation Management📊 Performance Management
Financial Intelligence for Entrepreneurs
de Karen Berman • 2008
Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.
4.19
2.000+
📚 Financial Literacy💼 Small Business Finance📊 Reading Financial Statements💰 Cash Flow Management🧮 Finance For Non-Finance
Financial Intelligence for Entrepreneurs Rezumat
Financial Intelligence for Entrepreneurs
Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.
de Karen Berman 2008 364 pagini
4.19
2.000+ evaluări
📚 Financial Literacy💼 Small Business Finance📊 Reading Financial Statements💰 Cash Flow Management🧮 Finance For Non-Finance
Love is the Killer App
de Tim Sanders • 2002
The most ruthless business strategy: give away your best ideas, connect rivals, and care more.
3.85
3.000+
🎁 Generosity In Business🤝 Professional Relationships📚 Knowledge Sharing💙 Workplace Compassion🧠 Emotional Intelligence
Love is the Killer App Rezumat
Love is the Killer App
The most ruthless business strategy: give away your best ideas, connect rivals, and care more.
de Tim Sanders 2002
3.85
3.000+ evaluări
🎁 Generosity In Business🤝 Professional Relationships📚 Knowledge Sharing💙 Workplace Compassion🧠 Emotional Intelligence
The Founder's Mentality
de Chris Zook • 2016
Scaling companies hit three predictable choke points. Three internal traits let you clear them all.
3.80
1.000+
🏢 Corporate Strategy📈 Scaling Companies🤝 Customer Intimacy🚫 Anti-Bureaucracy🎯 Frontline Focus
The Founder's Mentality Rezumat
The Founder's Mentality
Scaling companies hit three predictable choke points. Three internal traits let you clear them all.
de Chris Zook 2016 224 pagini
3.80
1.000+ evaluări
🏢 Corporate Strategy📈 Scaling Companies🤝 Customer Intimacy🚫 Anti-Bureaucracy🎯 Frontline Focus
Leadership and the One Minute Manager
de Kenneth H. Blanchard • 1985
Stop looking for the one right way to lead. Match your style to each person's readiness.
3.96
4.000+
🧭 Contingency Leadership🌱 Employee Development🎯 Performance Coaching📋 Goal Setting🔑 Employee Empowerment
Leadership and the One Minute Manager Rezumat
Leadership and the One Minute Manager
Stop looking for the one right way to lead. Match your style to each person's readiness.
de Kenneth H. Blanchard 1985 160 pagini
3.96
4.000+ evaluări
🧭 Contingency Leadership🌱 Employee Development🎯 Performance Coaching📋 Goal Setting🔑 Employee Empowerment
The New Strategic Selling
de Robert B. Miller • 1985
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
3.90
1.000+
🏢 Complex Sales🧠 Buyer Psychology🗺️ Stakeholder Management🔽 Funnel Management🤝 Consultative Selling
The New Strategic Selling Rezumat
The New Strategic Selling
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
de Robert B. Miller 1985 448 pagini
3.90
1.000+ evaluări
🏢 Complex Sales🧠 Buyer Psychology🗺️ Stakeholder Management🔽 Funnel Management🤝 Consultative Selling
Cracking the Sales Management Code
de Jason Jordan • 2011
Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.
4.04
500+
🧱 Sales Management🏢 B2b Sales📊 Sales Metrics🛢️ Pipeline Management⚙️ Sales Process
Cracking the Sales Management Code Rezumat
Cracking the Sales Management Code
Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.
de Jason Jordan 2011 272 pagini
4.04
500+ evaluări
🧱 Sales Management🏢 B2b Sales📊 Sales Metrics🛢️ Pipeline Management⚙️ Sales Process
Influencer
de Brittany Hennessy • 2018
What to charge, what to sign, when to hire an agent: the business manual for influencers.
3.70
2.000+
📱 Influencer Marketing🏷️ Personal Branding✍️ Content Creation💰 Monetizing Audiences📰 Media Relations
Influencer Rezumat
Influencer
What to charge, what to sign, when to hire an agent: the business manual for influencers.
de Brittany Hennessy 2018 272 pagini
3.70
2.000+ evaluări
📱 Influencer Marketing🏷️ Personal Branding✍️ Content Creation💰 Monetizing Audiences📰 Media Relations
Venture Deals
de Brad Feld • 2011
What the board seat, liquidation preference, and option pool really cost you, before you sign.
4.12
17.000+
🏦 Venture Capital💰 Startup Funding📋 Deal Structuring🤝 Deal Negotiation📊 Equity Dilution
Venture Deals Rezumat
Venture Deals
What the board seat, liquidation preference, and option pool really cost you, before you sign.
de Brad Feld 2011 345 pagini
4.12
17.000+ evaluări
🏦 Venture Capital💰 Startup Funding📋 Deal Structuring🤝 Deal Negotiation📊 Equity Dilution
Company of One
de Paul Jarvis • 2019
The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.
3.91
6.000+
🧑‍💻 Solo Entrepreneurship🏪 Small Business Strategy🏝️ Lifestyle Businesses💰 Sustainable Profitability⚙️ Systems Thinking
Company of One Rezumat
Company of One
The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.
de Paul Jarvis 2019 240 pagini
3.91
6.000+ evaluări
🧑‍💻 Solo Entrepreneurship🏪 Small Business Strategy🏝️ Lifestyle Businesses💰 Sustainable Profitability⚙️ Systems Thinking
SYSTEMology
de David Jenyns • 2020
Your business runs you. A repeatable method to flip that, starting with your vital processes.
4.21
500+
⚙️ Business Systems📋 Process Documentation📈 Scaling Operations🔄 Continuous Improvement👨‍💼 Small Business Owners
SYSTEMology Rezumat
SYSTEMology
Your business runs you. A repeatable method to flip that, starting with your vital processes.
de David Jenyns 2020 219 pagini
4.21
500+ evaluări
⚙️ Business Systems📋 Process Documentation📈 Scaling Operations🔄 Continuous Improvement👨‍💼 Small Business Owners
The Science of Selling
de David Hoffeld • 2016
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
3.99
500+
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
The Science of Selling Rezumat
The Science of Selling
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
de David Hoffeld 2016 288 pagini
3.99
500+ evaluări
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
The Experience Economy
de James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
2.000+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Experience Economy Rezumat
The Experience Economy
Goods became services. Now services are becoming experiences. The next step: transformations.
de James H. Gilmore 1999 359 pagini
3.80
2.000+ evaluări
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
Blue Ocean Shift
de W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
1.000+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
Blue Ocean Shift Rezumat
Blue Ocean Shift
A field-tested system for growing by creating new demand, not fighting over what already exists.
de W. Chan Kim 2017 336 pagini
3.90
1.000+ evaluări
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
Toți marketerii sunt mincinoși
de Seth Godin • 2005
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
3.88
16.000+
📖 Brand Storytelling🧠 Consumer Psychology🖼️ Narrative Framing🗣️ Word Of Mouth👀 First Impressions
Toți marketerii sunt mincinoși Rezumat
Toți marketerii sunt mincinoși
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
de Seth Godin 2005 208 pagini
3.88
16.000+ evaluări
📖 Brand Storytelling🧠 Consumer Psychology🖼️ Narrative Framing🗣️ Word Of Mouth👀 First Impressions
INKED
de Jeb Blount • 2020
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
4.21
218
🤝 Sales Negotiation🧠 Negotiation Psychology✍️ Deal Closing😌 Emotional Control🔍 Stakeholder Discovery
INKED Rezumat
INKED
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
de Jeb Blount 2020 309 pagini
4.21
218 evaluări
🤝 Sales Negotiation🧠 Negotiation Psychology✍️ Deal Closing😌 Emotional Control🔍 Stakeholder Discovery
Raving Fans
de Ken Blanchard • 1992
A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.
3.84
10.000+
🌀 Shamanic Teachings🌵 Mentor And Apprentice💀 Death As Teacher⚔️ Warrior Mindset👁️ Altered Perception
Raving Fans Rezumat
Raving Fans
A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.
de Ken Blanchard 1992 137 pagini
3.84
10.000+ evaluări
🌀 Shamanic Teachings🌵 Mentor And Apprentice💀 Death As Teacher⚔️ Warrior Mindset👁️ Altered Perception
Value Investing
de Bruce C. Greenwald • 2001
Forget P/E ratios. Three harder questions tell you what a business is truly worth.
4.22
5.000+
📉 Value Investing📖 Graham And Dodd📊 Securities Analysis🔍 Intrinsic Valuation🛡️ Margin Of Safety
Value Investing Rezumat
Value Investing
Forget P/E ratios. Three harder questions tell you what a business is truly worth.
de Bruce C. Greenwald 2001 311 pagini
4.22
5.000+ evaluări
📉 Value Investing📖 Graham And Dodd📊 Securities Analysis🔍 Intrinsic Valuation🛡️ Margin Of Safety
80/20 Sales and Marketing
de Perry Marshall • 2013
You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.
4.19
1.000+
💼 Sales Methodology📊 Customer Segmentation📬 Direct Marketing⏳ Time Management🧪 Testing And Optimization
80/20 Sales and Marketing Rezumat
80/20 Sales and Marketing
You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.
de Perry Marshall 2013 230 pagini
4.19
1.000+ evaluări
💼 Sales Methodology📊 Customer Segmentation📬 Direct Marketing⏳ Time Management🧪 Testing And Optimization
Out of the Crisis
de W. Edwards Deming • 1982
Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.
4.01
4.000+
📊 Quality Management🔄 Organizational Change🔁 Continuous Improvement🧩 Systems Thinking🏢 Workplace Culture
Out of the Crisis Rezumat
Out of the Crisis
Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.
de W. Edwards Deming 1982 524 pagini
4.01
4.000+ evaluări
📊 Quality Management🔄 Organizational Change🔁 Continuous Improvement🧩 Systems Thinking🏢 Workplace Culture
Sales Management. Simplified.
de Mike Weinberg • 2015
The blunt playbook for sales managers: cut the noise, and own what actually drives results.
4.37
1.000+
🏢 Sales Management🏗️ Culture Building🎯 Sales Coaching⏰ Time Management👥 Talent Management
Sales Management. Simplified. Rezumat
Sales Management. Simplified.
The blunt playbook for sales managers: cut the noise, and own what actually drives results.
de Mike Weinberg 2015 224 pagini
4.37
1.000+ evaluări
🏢 Sales Management🏗️ Culture Building🎯 Sales Coaching⏰ Time Management👥 Talent Management
The Seven Habits Of Highly Effective People And The 8th Habit
de Stephen R. Covey • 2004
Why your personality tricks eventually fail, and the seven character shifts that actually work.
4.21
2.000+
🎯 Values-Based Leadership🧘 Personal Mastery⏰ Time Management🔄 Habit Formation👂 Active Listening
The Seven Habits Of Highly Effective People And The 8th Habit Rezumat
The Seven Habits Of Highly Effective People And The 8th Habit
Why your personality tricks eventually fail, and the seven character shifts that actually work.
de Stephen R. Covey 2004
4.21
2.000+ evaluări
🎯 Values-Based Leadership🧘 Personal Mastery⏰ Time Management🔄 Habit Formation👂 Active Listening
The Challenger Customer
de Brent Adamson • 2015
5.4 stakeholders, zero consensus. How to win the group and close premium deals.
3.90
500+
💼 B2b Sales💡 Insight Selling🤝 Consensus Building🔗 Stakeholder Alignment📈 Demand Generation
The Challenger Customer Rezumat
The Challenger Customer
5.4 stakeholders, zero consensus. How to win the group and close premium deals.
de Brent Adamson 2015 264 pagini
3.90
500+ evaluări
💼 B2b Sales💡 Insight Selling🤝 Consensus Building🔗 Stakeholder Alignment📈 Demand Generation
Content Inc.
de Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1.000+
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy🎯 Niche Authority💸 Creator Economy
Content Inc. Rezumat
Content Inc.
Build the audience first. The product comes later: six steps to a content business.
de Joe Pulizzi 2015 352 pagini
3.96
1.000+ evaluări
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy🎯 Niche Authority💸 Creator Economy
Lean Thinking
de James P. Womack • 1996
Most of what your company does creates no value. Five principles for finding and eliminating it.
3.92
5.000+
🏭 Lean Methodology🗑️ Waste Elimination🔄 Continuous Improvement📊 Process Improvement🎯 Pull Systems
Lean Thinking Rezumat
Lean Thinking
Most of what your company does creates no value. Five principles for finding and eliminating it.
de James P. Womack 1996 393 pagini
3.92
5.000+ evaluări
🏭 Lean Methodology🗑️ Waste Elimination🔄 Continuous Improvement📊 Process Improvement🎯 Pull Systems
Crush It!
de Gary Vaynerchuk • 2001
Your passion can pay: the social media blueprint for building a business that lasts.
3.87
33.000+
🏷️ Personal Branding📱 Social Media Marketing✍️ Content Creation👥 Audience Building❤️ Passion Economy
Crush It! Rezumat
Crush It!
Your passion can pay: the social media blueprint for building a business that lasts.
de Gary Vaynerchuk 2001 150 pagini
3.87
33.000+ evaluări
🏷️ Personal Branding📱 Social Media Marketing✍️ Content Creation👥 Audience Building❤️ Passion Economy
The Effortless Experience
de Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1.000+
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The Effortless Experience Rezumat
The Effortless Experience
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
de Matthew Dixon 2013 327 pagini
3.94
1.000+ evaluări
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The JOLT Effect
de Matthew Dixon • 2022
Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.
4.09
500+
🛠️ Sales Methodology🧠 Customer Psychology💡 Behavioral Economics😩 Decision Fatigue🏢 B2B Sales
The JOLT Effect Rezumat
The JOLT Effect
Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.
de Matthew Dixon 2022 254 pagini
4.09
500+ evaluări
🛠️ Sales Methodology🧠 Customer Psychology💡 Behavioral Economics😩 Decision Fatigue🏢 B2B Sales
Marketing Made Simple
de Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
2.000+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Rezumat
Marketing Made Simple
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
de Donald Miller 2020 240 pagini
4.24
2.000+ evaluări
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Million Dollar Consulting
de Alan Weiss • 1992
Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.
3.90
2.000+
🧑‍💼 Solo Consulting💰 Value-Based Pricing📄 Consulting Proposals🧠 Thought Leadership🤝 Client Relationships
Million Dollar Consulting Rezumat
Million Dollar Consulting
Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.
de Alan Weiss 1992 304 pagini
3.90
2.000+ evaluări
🧑‍💼 Solo Consulting💰 Value-Based Pricing📄 Consulting Proposals🧠 Thought Leadership🤝 Client Relationships
The Anatomy of Humbug
de Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
The Anatomy of Humbug Rezumat
The Anatomy of Humbug
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
de Paul Feldwick 2015 208 pagini
4.21
376 evaluări
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
Toyota Culture
de Jeffrey K. Liker • 2007
Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.
4.11
337
🏢 Corporate Culture🌱 Organizational Development🔄 Continuous Improvement🤝 Employee Engagement🛡️ Servant Leadership
Toyota Culture Rezumat
Toyota Culture
Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.
de Jeffrey K. Liker 2007 562 pagini
4.11
337 evaluări
🏢 Corporate Culture🌱 Organizational Development🔄 Continuous Improvement🤝 Employee Engagement🛡️ Servant Leadership
Guerrilla Marketing
de Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
6.000+
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Guerrilla Marketing Rezumat
Guerrilla Marketing
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
de Jay Conrad Levinson 1984 385 pagini
3.92
6.000+ evaluări
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
The thank you economy
de Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13.000+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The thank you economy Rezumat
The thank you economy
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
de Gary Vaynerchuk 2010 256 pagini
3.84
13.000+ evaluări
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
Am I Making Myself Clear?
de Terry Felber • 2002
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
4.16
488
💼 Business Communication🔬 Science Communication✍️ Clear Writing📝 Plain Language📊 Data Storytelling
Am I Making Myself Clear? Rezumat
Am I Making Myself Clear?
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
de Terry Felber 2002 160 pagini
4.16
488 evaluări
💼 Business Communication🔬 Science Communication✍️ Clear Writing📝 Plain Language📊 Data Storytelling
Growth Hacker Marketing
de Ryan Holiday • 2013
Marketing is no longer a department. It is a product feature, and it runs on data.
3.77
11.000+
📈 Startup Marketing🚀 Product-Led Growth🦠 Viral Marketing📊 Data-Driven Marketing🔄 Lean Methodology
Growth Hacker Marketing Rezumat
Growth Hacker Marketing
Marketing is no longer a department. It is a product feature, and it runs on data.
de Ryan Holiday 2013 56 pagini
3.77
11.000+ evaluări
📈 Startup Marketing🚀 Product-Led Growth🦠 Viral Marketing📊 Data-Driven Marketing🔄 Lean Methodology
Rocket Fuel
de Gino Wickman • 2015
Your business has a missing half: the operator who executes while you dream. Find them.
4.07
3.000+
🔗 Founder Partnerships📈 Small Business Growth🏗️ Organizational Design⚙️ Business Execution🎯 Role Clarity
Rocket Fuel Rezumat
Rocket Fuel
Your business has a missing half: the operator who executes while you dream. Find them.
de Gino Wickman 2015 208 pagini
4.07
3.000+ evaluări
🔗 Founder Partnerships📈 Small Business Growth🏗️ Organizational Design⚙️ Business Execution🎯 Role Clarity
Value Proposition Design
de Alexander Osterwalder • 2013
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
4.21
7.000+
📐 Product Design📊 Business Modeling🔍 Customer Research💡 Design Thinking🔬 Iterative Testing
Value Proposition Design Rezumat
Value Proposition Design
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
de Alexander Osterwalder 2013 320 pagini
4.21
7.000+ evaluări
📐 Product Design📊 Business Modeling🔍 Customer Research💡 Design Thinking🔬 Iterative Testing
Balanced Scorecard
de Robert S. Kaplan • 1996
Four metrics, one rule: run a technical team like a business by developing the people first.
3.91
5.000+
🖥️ Engineering Management📊 Balanced Scorecard📈 Strategic Metrics🌱 Talent Development🗣️ Coaching Culture
Balanced Scorecard Rezumat
Balanced Scorecard
Four metrics, one rule: run a technical team like a business by developing the people first.
de Robert S. Kaplan 1996 322 pagini
3.91
5.000+ evaluări
🖥️ Engineering Management📊 Balanced Scorecard📈 Strategic Metrics🌱 Talent Development🗣️ Coaching Culture
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