최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

#AskGaryVee

저자: Gary Vaynerchuk • 2016

New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.

4.01

3,000+

💪 Hustle Culture 📱 Social Media Strategy 📝 Content Marketing 👤 Personal Branding 👥 Audience Building

#AskGaryVee

New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.

저자: Gary Vaynerchuk 2016 384 페이지

4.01

3,000+ 개의 평점

💪 Hustle Culture 📱 Social Media Strategy 📝 Content Marketing 👤 Personal Branding 👥 Audience Building

The Lean Entrepreneur

저자: Brant Cooper • 2012

Your vision is worthless until tested. Find real customers, build what sells.

4.11

1,000+

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development ⚡ Rapid Prototyping 🧪 Experimentation Culture

The Lean Entrepreneur

Your vision is worthless until tested. Find real customers, build what sells.

저자: Brant Cooper 2012 288 페이지

4.11

1,000+ 개의 평점

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development ⚡ Rapid Prototyping 🧪 Experimentation Culture

Persuasive Business Proposals

저자: Tom Sant • 1992

Most proposals lead with credentials; the ones that win lead with the client's problem.

3.80

191

📝 Proposal Writing 🤝 B2b Sales ✍️ Persuasive Writing 🎯 Consultative Selling 📄 Business Writing Style

Persuasive Business Proposals

Most proposals lead with credentials; the ones that win lead with the client's problem.

저자: Tom Sant 1992 288 페이지

3.80

191 개의 평점

📝 Proposal Writing 🤝 B2b Sales ✍️ Persuasive Writing 🎯 Consultative Selling 📄 Business Writing Style

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

저자: Michael Bierut • 2015

Great logos aren't born from blank slates but from ugly constraints and stubborn clients.

4.32

1,000+

✏️ Graphic Design 🏷️ Brand Identity 🤝 Client Relationships 🔄 Design Process ⛓️ Creative Constraints

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Great logos aren't born from blank slates but from ugly constraints and stubborn clients.

저자: Michael Bierut 2015 320 페이지

4.32

1,000+ 개의 평점

✏️ Graphic Design 🏷️ Brand Identity 🤝 Client Relationships 🔄 Design Process ⛓️ Creative Constraints

Giants of Enterprise

저자: Richard S. Tedlow • 2001

Seven titans built American business. The power they won then turned on them.

4.25

1,000+

📜 Business History 🇺🇸 American Capitalism 🏭 Industrial Innovation 🛍️ Consumer Culture 🏷️ Brand Building

Giants of Enterprise

Seven titans built American business. The power they won then turned on them.

저자: Richard S. Tedlow 2001 512 페이지

4.25

1,000+ 개의 평점

📜 Business History 🇺🇸 American Capitalism 🏭 Industrial Innovation 🛍️ Consumer Culture 🏷️ Brand Building

The Sticking Point Solution

저자: Jay Abraham • 2009

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

4.26

213

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 💰 Marketing Roi 🤝 Strategic Alliances

The Sticking Point Solution

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

저자: Jay Abraham 2009 262 페이지

4.26

213 개의 평점

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 💰 Marketing Roi 🤝 Strategic Alliances

The Pricing Roadmap

저자: Ulrik Lehrskov-Schmidt • 2023

SaaS pricing is a design job. How to build models that customers love and committees approve.

4.49

183

💻 Saas Pricing 💎 Value-Based Pricing 🧠 Behavioral Economics 🔄 Subscription Models 🎯 Customer Segmentation

The Pricing Roadmap

SaaS pricing is a design job. How to build models that customers love and committees approve.

저자: Ulrik Lehrskov-Schmidt 2023 278 페이지

4.49

183 개의 평점

💻 Saas Pricing 💎 Value-Based Pricing 🧠 Behavioral Economics 🔄 Subscription Models 🎯 Customer Segmentation

How to Become a Rainmaker

저자: Jeffrey J. Fox • 2000

Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.

3.88

3,000+

🏢 B2b Sales ⚙️ Sales Process 🩺 Consultative Selling 💰 Value Selling 🛡️ Objection Handling

How to Become a Rainmaker

Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.

저자: Jeffrey J. Fox 2000 192 페이지

3.88

3,000+ 개의 평점

🏢 B2b Sales ⚙️ Sales Process 🩺 Consultative Selling 💰 Value Selling 🛡️ Objection Handling

Lead with a Story

저자: Paul Smith • 2012

Forget bullet points. A three-part business story can lead better than any slide deck.

3.84

1,000+

🏢 Corporate Storytelling 📈 Leadership Development 💬 Business Communication 🗣️ Persuasion Techniques 🏛️ Organizational Culture

Lead with a Story

Forget bullet points. A three-part business story can lead better than any slide deck.

저자: Paul Smith 2012 288 페이지

3.84

1,000+ 개의 평점

🏢 Corporate Storytelling 📈 Leadership Development 💬 Business Communication 🗣️ Persuasion Techniques 🏛️ Organizational Culture

논 오비어스

저자: 로힛 바르가바 • 2012

Trends are curated, not predicted: how to spot what's next by gathering what's already here.

3.53

1,000+

🕵️ Trend Spotting 🔭 Strategic Foresight 🔀 Cross-Industry Thinking 🧩 Sensemaking 👁️ Attention Economics

논 오비어스

Trends are curated, not predicted: how to spot what's next by gathering what's already here.

저자: 로힛 바르가바 2012 256 페이지

3.53

1,000+ 개의 평점

🕵️ Trend Spotting 🔭 Strategic Foresight 🔀 Cross-Industry Thinking 🧩 Sensemaking 👁️ Attention Economics

Insanely Simple

저자: Ken Segall • 2012

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

3.91

6,000+

📱 Product Design 🏢 Corporate Culture 👥 Small Teams ✨ User Experience 🎯 Brand Strategy

Insanely Simple

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

저자: Ken Segall 2012 256 페이지

3.91

6,000+ 개의 평점

📱 Product Design 🏢 Corporate Culture 👥 Small Teams ✨ User Experience 🎯 Brand Strategy

The Art of Pricing

저자: Rafi Mohammed • 2005

Most businesses have one price. Their customers have many valuations.

3.74

163

📊 Pricing Strategy 💎 Value-Based Pricing 📈 Revenue Optimization 🎯 Customer Segmentation 💵 Margin Improvement

The Art of Pricing

Most businesses have one price. Their customers have many valuations.

저자: Rafi Mohammed 2005 240 페이지

3.74

163 개의 평점

📊 Pricing Strategy 💎 Value-Based Pricing 📈 Revenue Optimization 🎯 Customer Segmentation 💵 Margin Improvement

Draw to Win

저자: Dan Roam • 2016

Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.

4.00

500+

🧠 Visual Thinking 📝 Sketchnoting ✏️ Visual Facilitation 🎤 Presentation Skills 📖 Visual Storytelling

Draw to Win

Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.

저자: Dan Roam 2016 192 페이지

4.00

500+ 개의 평점

🧠 Visual Thinking 📝 Sketchnoting ✏️ Visual Facilitation 🎤 Presentation Skills 📖 Visual Storytelling

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

저자: Roger Dooley • 2019

The hidden force that decides what you buy, what you quit, and what you never start.

4.09

119

🧠 Behavioral Economics 🛒 Customer Experience 🧱 Habit Design 💻 User Experience 👆 Nudge Theory

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

The hidden force that decides what you buy, what you quit, and what you never start.

저자: Roger Dooley 2019 320 페이지

4.09

119 개의 평점

🧠 Behavioral Economics 🛒 Customer Experience 🧱 Habit Design 💻 User Experience 👆 Nudge Theory

Little Green Book of Getting Your Way

저자: Jeffrey Gitomer • 2007

Persuasion is a performance. The rehearsal plan for earning a yes in any room.

4.02

1,000+

🗣️ Persuasion Techniques 🎤 Public Speaking 📖 Business Storytelling 🎬 Presentation Skills ✍️ Persuasive Writing

Little Green Book of Getting Your Way

Persuasion is a performance. The rehearsal plan for earning a yes in any room.

저자: Jeffrey Gitomer 2007 202 페이지

4.02

1,000+ 개의 평점

🗣️ Persuasion Techniques 🎤 Public Speaking 📖 Business Storytelling 🎬 Presentation Skills ✍️ Persuasive Writing

The small BIG

저자: Robert B. Cialdini • 2014

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

3.78

1,000+

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

The small BIG

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

저자: Robert B. Cialdini 2014 288 페이지

3.78

1,000+ 개의 평점

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

Online Business Startup

저자: Robin Waite • 2015

Launch your online business lean and fast: the complete roadmap from naming to analytics.

3.68

177

🌐 Online Business 📘 Startup Playbooks 📋 Business Planning 🎨 Brand Identity 🔍 SEO Basics

Online Business Startup

Launch your online business lean and fast: the complete roadmap from naming to analytics.

저자: Robin Waite 2015 260 페이지

3.68

177 개의 평점

🌐 Online Business 📘 Startup Playbooks 📋 Business Planning 🎨 Brand Identity 🔍 SEO Basics

Digital Millionaire Secrets

저자: Dan Henry • 2020

Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.

4.38

250

💻 Online Business 🎥 Sales Webinars 💎 High-Ticket Sales 📦 Pre-Selling 🎯 Business Focus

Digital Millionaire Secrets

Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.

저자: Dan Henry 2020 220 페이지

4.38

250 개의 평점

💻 Online Business 🎥 Sales Webinars 💎 High-Ticket Sales 📦 Pre-Selling 🎯 Business Focus

Bank 3.0

저자: Brett King • 2012

Customers check phones twice daily and branches twice yearly. Banks are built for the opposite.

3.63

384

🏦 Retail Banking 💻 Digital Transformation 📱 Fintech ⚡ Digital Disruption 😊 Customer Experience

Bank 3.0

Customers check phones twice daily and branches twice yearly. Banks are built for the opposite.

저자: Brett King 2012 396 페이지

3.63

384 개의 평점

🏦 Retail Banking 💻 Digital Transformation 📱 Fintech ⚡ Digital Disruption 😊 Customer Experience

Adversity for Sale

저자: Jeezy • 2023

A custom chain went viral by accident. The rapper wearing it had planned everything else.

4.07

1,000+

🎤 Hip-Hop Memoir 💼 Music Business 💪 Overcoming Adversity 💰 Street Hustling 🤐 Street Code

Adversity for Sale

A custom chain went viral by accident. The rapper wearing it had planned everything else.

저자: Jeezy 2023 272 페이지

4.07

1,000+ 개의 평점

🎤 Hip-Hop Memoir 💼 Music Business 💪 Overcoming Adversity 💰 Street Hustling 🤐 Street Code

How I Sold 1 Million eBooks in 5 Months

저자: John Locke • 2011

Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.

3.68

500+

📚 Indie Publishing 📢 Author Marketing 💖 Reader Loyalty 📧 Email Marketing 💰 Book Pricing

How I Sold 1 Million eBooks in 5 Months

Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.

저자: John Locke 2011 170 페이지

3.68

500+ 개의 평점

📚 Indie Publishing 📢 Author Marketing 💖 Reader Loyalty 📧 Email Marketing 💰 Book Pricing

The 1% Windfall

저자: Rafi Mohammed • 2010

A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.

3.91

500+

🧮 Pricing Strategy 💰 Profit Levers 🧠 Value Perception 👥 Customer Segmentation 📈 Revenue Growth

The 1% Windfall

A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.

저자: Rafi Mohammed 2010 256 페이지

3.91

500+ 개의 평점

🧮 Pricing Strategy 💰 Profit Levers 🧠 Value Perception 👥 Customer Segmentation 📈 Revenue Growth

Ogilvy on Advertising in the Digital Age

저자: Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

저자: Miles Young 2019 288 페이지

3.59

268 개의 평점

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Selling the Price Increase

저자: Jeb Blount • 2022

A repeatable system for raising prices on existing accounts without the anxiety or the attrition.

3.72

💰 Pricing Strategy 🤝 B2b Sales 🗣️ Objection Handling ⚖️ Negotiation Tactics 🔗 Customer Retention

Selling the Price Increase

A repeatable system for raising prices on existing accounts without the anxiety or the attrition.

저자: Jeb Blount 2022 352 페이지

3.72

79 개의 평점

💰 Pricing Strategy 🤝 B2b Sales 🗣️ Objection Handling ⚖️ Negotiation Tactics 🔗 Customer Retention

YouTube Channels for Dummies

저자: Rob Ciampa • 2014

From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.

3.71

135

🎥 Video Marketing 📺 Youtube Channels 📈 Audience Growth 📋 Content Strategy 💰 Monetization

YouTube Channels for Dummies

From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.

저자: Rob Ciampa 2014 388 페이지

3.71

135 개의 평점

🎥 Video Marketing 📺 Youtube Channels 📈 Audience Growth 📋 Content Strategy 💰 Monetization

Sell the Way You Buy

저자: David Priemer • 2020

A sales method you'd want used on you: empathy and behavioral science, minus the pressure.

4.25

131

🛠️ Sales Methodology 🧠 Behavioral Economics 💡 Emotional Intelligence 🎯 Buyer Psychology 💼 Sales Professionals

Sell the Way You Buy

A sales method you'd want used on you: empathy and behavioral science, minus the pressure.

저자: David Priemer 2020 288 페이지

4.25

131 개의 평점

🛠️ Sales Methodology 🧠 Behavioral Economics 💡 Emotional Intelligence 🎯 Buyer Psychology 💼 Sales Professionals

One Up

저자: Joost van Dreunen • 2020

Three transformations in four decades, and each one rewarded strategy over creative genius.

4.13

213

🎮 Video Game Industry 🏗️ Platform Economics 📡 Digital Disruption 🎨 Creative Industries 👾 Game Developers

One Up

Three transformations in four decades, and each one rewarded strategy over creative genius.

저자: Joost van Dreunen 2020 296 페이지

4.13

213 개의 평점

🎮 Video Game Industry 🏗️ Platform Economics 📡 Digital Disruption 🎨 Creative Industries 👾 Game Developers

The Secrets of Consulting

저자: Gerald M. Weinberg • 1985

Why clients resist the advice they asked for, and the small moves that work anyway.

3.95

4,000+

🧭 Consulting Practice 💼 Professional Services 🛡️ Managing Resistance 🔄 Change Management 🎯 Small Interventions

The Secrets of Consulting

Why clients resist the advice they asked for, and the small moves that work anyway.

저자: Gerald M. Weinberg 1985 228 페이지

3.95

4,000+ 개의 평점

🧭 Consulting Practice 💼 Professional Services 🛡️ Managing Resistance 🔄 Change Management 🎯 Small Interventions

Call of the Mall

저자: Paco Underhill • 2004

Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.

3.63

1,000+

🛒 Retail Anthropology 🧠 Shopping Psychology 🏬 Mall Culture 🏗️ Retail Design 🏪 Consumer Spaces

Call of the Mall

Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.

저자: Paco Underhill 2004 240 페이지

3.63

1,000+ 개의 평점

🛒 Retail Anthropology 🧠 Shopping Psychology 🏬 Mall Culture 🏗️ Retail Design 🏪 Consumer Spaces

Newsletter Ninja

저자: Tammi Labrecque • 2018

Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.

4.57

1,000+

🏗️ Author Platform Building ✍️ Indie Authors 📚 Self-Publishing ✉️ Email Marketing 📋 List Building

Newsletter Ninja

Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.

저자: Tammi Labrecque 2018 146 페이지

4.57

1,000+ 개의 평점

🏗️ Author Platform Building ✍️ Indie Authors 📚 Self-Publishing ✉️ Email Marketing 📋 List Building

The Content Trap

저자: Bharat Anand • 2016

Great content is a trap. Digital success goes to companies that master connections instead.

4.17

500+

🎯 Digital Strategy 🕸️ Network Effects ♟️ Competitive Strategy 🌐 Business Ecosystems 🧩 Organizational Design

The Content Trap

Great content is a trap. Digital success goes to companies that master connections instead.

저자: Bharat Anand 2016 464 페이지

4.17

500+ 개의 평점

🎯 Digital Strategy 🕸️ Network Effects ♟️ Competitive Strategy 🌐 Business Ecosystems 🧩 Organizational Design

BrandingPays

저자: Karen Kang • 2013

A five-step system for building the personal brand that makes opportunities chase you.

3.69

178

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence 📱 Social Media Presence 🛡️ Reputation Management

BrandingPays

A five-step system for building the personal brand that makes opportunities chase you.

저자: Karen Kang 2013 207 페이지

3.69

178 개의 평점

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence 📱 Social Media Presence 🛡️ Reputation Management

How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid

저자: Brenda Bernstein • 2013

The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.

3.88

308

🖥️ Linkedin Optimization 🏷️ Personal Branding 🔍 Job Search Tactics 🤝 Networking ✍️ Profile Writing

How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid

The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.

저자: Brenda Bernstein 2013 292 페이지

3.88

308 개의 평점

🖥️ Linkedin Optimization 🏷️ Personal Branding 🔍 Job Search Tactics 🤝 Networking ✍️ Profile Writing

Impossible to Ignore

저자: Carmen Simon • 2016

Audiences forget ninety percent of your message. What survives decides whether they act.

3.79

441

📢 Content Marketing 🧠 Memory Science 👁️ Attention Design 🔄 Behavioral Design 💾 Information Retention

Impossible to Ignore

Audiences forget ninety percent of your message. What survives decides whether they act.

저자: Carmen Simon 2016 288 페이지

3.79

441 개의 평점

📢 Content Marketing 🧠 Memory Science 👁️ Attention Design 🔄 Behavioral Design 💾 Information Retention

Productize

저자: Eisha Armstrong • 2021

Turn professional services into products that scale revenue faster than headcount.

3.84

249

🏢 Professional Services 📦 Productized Services 🔍 Customer Discovery 🔄 Lean Startup 🎯 Product-Market Fit

Productize

Turn professional services into products that scale revenue faster than headcount.

저자: Eisha Armstrong 2021 174 페이지

3.84

249 개의 평점

🏢 Professional Services 📦 Productized Services 🔍 Customer Discovery 🔄 Lean Startup 🎯 Product-Market Fit

Notes from a Friend

저자: Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2,000+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

저자: Anthony Robbins 1995 112 페이지

3.97

2,000+ 개의 평점

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

What Got You Here Won't Get You There in Sales

저자: Goldsmith • 2006

Your winning habits now stall you. Replace ego with empathy, stop self-sabotage.

3.95

31,000+

💼 Sales Coaching 🧠 Sales Psychology 🧘 Emotional Intelligence 🗣️ Interpersonal Skills 🏢 Executive Coaching

What Got You Here Won't Get You There in Sales

Your winning habits now stall you. Replace ego with empathy, stop self-sabotage.

저자: Goldsmith 2006 224 페이지

3.95

31,000+ 개의 평점

💼 Sales Coaching 🧠 Sales Psychology 🧘 Emotional Intelligence 🗣️ Interpersonal Skills 🏢 Executive Coaching

Story or Die

저자: Lisa Cron • 2021

Facts don't change minds. Story does, because your brain treats narrative as survival intel.

4.09

334

🎯 Persuasive Storytelling 📢 Brand Storytelling 🧠 Neuroscience Of Story 🐒 Evolutionary Psychology ❤️ Emotional Persuasion

Story or Die

Facts don't change minds. Story does, because your brain treats narrative as survival intel.

저자: Lisa Cron 2021 261 페이지

4.09

334 개의 평점

🎯 Persuasive Storytelling 📢 Brand Storytelling 🧠 Neuroscience Of Story 🐒 Evolutionary Psychology ❤️ Emotional Persuasion

Landing Page Optimization

저자: Tim Ash • 2008

Small tests, big returns: how to optimize every landing page element for maximum conversion.

3.82

500+

🎯 Conversion Rate Optimization 🧪 A/B Testing 🖌️ User Experience Design 📊 Web Analytics 📬 Direct Response Marketing

Landing Page Optimization

Small tests, big returns: how to optimize every landing page element for maximum conversion.

저자: Tim Ash 2008 496 페이지

3.82

500+ 개의 평점

🎯 Conversion Rate Optimization 🧪 A/B Testing 🖌️ User Experience Design 📊 Web Analytics 📬 Direct Response Marketing

The One Hour Content Plan

저자: Meera Kothand • 2017

End the idea scramble: three frameworks that plan a year of blog content in one hour.

4.05

1,000+

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

The One Hour Content Plan

End the idea scramble: three frameworks that plan a year of blog content in one hour.

저자: Meera Kothand 2017 148 페이지

4.05

1,000+ 개의 평점

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

Never Get a “Real” Job

저자: Scott Gerber • 2010

One paragraph is your entire business plan. The lean, cash-first route out of the nine-to-five.

3.30

413

👢 Bootstrapping 🏗️ Lean Entrepreneurship 🧑‍💼 Solopreneurship ✂️ Rejecting Corporate Career 📋 Lean Planning

Never Get a “Real” Job

One paragraph is your entire business plan. The lean, cash-first route out of the nine-to-five.

저자: Scott Gerber 2010 272 페이지

3.30

413 개의 평점

👢 Bootstrapping 🏗️ Lean Entrepreneurship 🧑‍💼 Solopreneurship ✂️ Rejecting Corporate Career 📋 Lean Planning

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

저자: Jeffrey Gitomer • 2013

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

4.05

209

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

저자: Jeffrey Gitomer 2013 208 페이지

4.05

209 개의 평점

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Josh Kaufman’s The Personal MBA

저자: Ant Hive Media • 2016

An MBA costs $300,000 and predicts nothing. The business fundamentals that actually matter.

3.86

🎓 Anti-MBA 🧠 Consumer Psychology ⚡ Energy Management 🤝 Negotiation Tactics 🗣️ Leadership Communication

Josh Kaufman’s The Personal MBA

An MBA costs $300,000 and predicts nothing. The business fundamentals that actually matter.

저자: Ant Hive Media 2016

3.86

35 개의 평점

🎓 Anti-MBA 🧠 Consumer Psychology ⚡ Energy Management 🤝 Negotiation Tactics 🗣️ Leadership Communication

Sales Truth

저자: Mike Weinberg • 2019

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

4.38

399

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality 📞 Cold Calling 🔍 Prospecting

Sales Truth

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

저자: Mike Weinberg 2019 245 페이지

4.38

399 개의 평점

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality 📞 Cold Calling 🔍 Prospecting

Think Simple

저자: Ken Segall • 2016

Complexity is a tax on growth. The leaders who win wield simplicity as a weapon.

3.64

389

🎯 Organizational Clarity 🏷️ Brand Strategy 💡 Design Thinking 🤝 Customer Experience 🔮 Intuition In Business

Think Simple

Complexity is a tax on growth. The leaders who win wield simplicity as a weapon.

저자: Ken Segall 2016 248 페이지

3.64

389 개의 평점

🎯 Organizational Clarity 🏷️ Brand Strategy 💡 Design Thinking 🤝 Customer Experience 🔮 Intuition In Business

Like a Virgin

저자: Richard Branson • 2012

People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.

3.73

3,000+

🔥 Entrepreneurial Memoirs 🏷️ Brand Building 🏢 Corporate Culture 💡 Disruptive Innovation 👥 Customer Experience

Like a Virgin

People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.

저자: Richard Branson 2012 384 페이지

3.73

3,000+ 개의 평점

🔥 Entrepreneurial Memoirs 🏷️ Brand Building 🏢 Corporate Culture 💡 Disruptive Innovation 👥 Customer Experience

The AI Edge

저자: Jeb Blount • 2024

Your competitor uses AI. A battle plan for reclaiming time and winning more deals.

3.56

240

🤖 Sales Technology ⏱️ Sales Productivity 🤝 Human-Ai Collaboration ⌨️ Prompt Engineering 🧠 Sales Psychology

The AI Edge

Your competitor uses AI. A battle plan for reclaiming time and winning more deals.

저자: Jeb Blount 2024 292 페이지

3.56

240 개의 평점

🤖 Sales Technology ⏱️ Sales Productivity 🤝 Human-Ai Collaboration ⌨️ Prompt Engineering 🧠 Sales Psychology

Kellogg on Branding

저자: Alice M. Tybout • 2005

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

4.09

276

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

Kellogg on Branding

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

저자: Alice M. Tybout 2005 352 페이지

4.09

276 개의 평점

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

The Forever Transaction

저자: Robbie Kellman Baxter • 2020

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

4.01

244

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

The Forever Transaction

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

저자: Robbie Kellman Baxter 2020 256 페이지

4.01

244 개의 평점

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

Like, Comment, Subscribe

저자: Mark Bergen • 2022

Three PayPal coworkers built a dating site. It became the algorithm deciding what the world watches.

3.72

1,000+

💹 Platform Economics 🏢 Tech Company Histories 🤖 Algorithmic Influence 🛡️ Content Moderation 🎬 Creator Economy

Like, Comment, Subscribe

Three PayPal coworkers built a dating site. It became the algorithm deciding what the world watches.

저자: Mark Bergen 2022 464 페이지

3.72

1,000+ 개의 평점

💹 Platform Economics 🏢 Tech Company Histories 🤖 Algorithmic Influence 🛡️ Content Moderation 🎬 Creator Economy

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