최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Selling to Big Companies

저자: Jill Konrath • 2005

Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.

3.89

500+

🏢 B2b Sales 🔄 Sales Process 🔍 Prospecting 🤝 Consultative Selling 🧭 Trusted Advisor

Selling to Big Companies

Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.

저자: Jill Konrath 2005 272 페이지

3.89

500+ 개의 평점

🏢 B2b Sales 🔄 Sales Process 🔍 Prospecting 🤝 Consultative Selling 🧭 Trusted Advisor

Consumerology

저자: Philip Graves • 2010

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

3.50

264

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics 👁️ Observational Research 🔬 Live Testing

Consumerology

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

저자: Philip Graves 2010 224 페이지

3.50

264 개의 평점

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics 👁️ Observational Research 🔬 Live Testing

The Successful Business Plan

저자: Rhonda Abrams • 1991

Write a business plan that guides your company, not just impresses a loan officer.

3.90

278

🗺️ Business Planning 📋 Small Business Guides 💰 Startup Funding 🔍 Market Research ⚔️ Competitive Strategy

The Successful Business Plan

Write a business plan that guides your company, not just impresses a loan officer.

저자: Rhonda Abrams 1991 417 페이지

3.90

278 개의 평점

🗺️ Business Planning 📋 Small Business Guides 💰 Startup Funding 🔍 Market Research ⚔️ Competitive Strategy

The Lost Art of Closing

저자: Anthony Iannarino • 2017

The close is a myth. Deals advance on commitments traded for value step by step.

4.25

500+

🏢 B2b Sales 🏗️ Complex Sales 🤝 Consultative Selling 💡 Insight-Led Selling 🧩 Stakeholder Alignment

The Lost Art of Closing

The close is a myth. Deals advance on commitments traded for value step by step.

저자: Anthony Iannarino 2017 213 페이지

4.25

500+ 개의 평점

🏢 B2b Sales 🏗️ Complex Sales 🤝 Consultative Selling 💡 Insight-Led Selling 🧩 Stakeholder Alignment

Emotion By Design

저자: Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

500+

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Emotion By Design

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

저자: Greg Hoffman 2022 302 페이지

3.69

500+ 개의 평점

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Diffusion of Innovations

저자: Everett M. Rogers • 1982

Better ideas don't always win. The social networks around an innovation decide what spreads.

4.10

1,000+

🖥️ Technology Adoption 🌊 Social Change 🏢 Organizational Change 🕸️ Social Networks 📢 Social Influence

Diffusion of Innovations

Better ideas don't always win. The social networks around an innovation decide what spreads.

저자: Everett M. Rogers 1982 576 페이지

4.10

1,000+ 개의 평점

🖥️ Technology Adoption 🌊 Social Change 🏢 Organizational Change 🕸️ Social Networks 📢 Social Influence

수동 소득

저자: 리처드 가드슨 • 2016

The online business models that pay around the clock, from affiliate sales to digital courses.

2.96

322

💰 Passive Income 💻 Online Business 🔗 Affiliate Marketing 📦 Dropshipping 📱 Digital Products

수동 소득

The online business models that pay around the clock, from affiliate sales to digital courses.

저자: 리처드 가드슨 2016 126 페이지

2.96

322 개의 평점

💰 Passive Income 💻 Online Business 🔗 Affiliate Marketing 📦 Dropshipping 📱 Digital Products

Fascinate

저자: Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3,000+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Fascinate

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

저자: Sally Hogshead 2010 288 페이지

3.78

3,000+ 개의 평점

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Zero-Resistance Selling

저자: Maxwell Maltz • 1998

Your self-image draws a hard line around every sale. Here is how to move it.

4.19

242

🧠 Sales Psychology 📞 Selling Techniques 🎯 Mental Rehearsal 🛡️ Objection Handling 💭 Sales Mindset

Zero-Resistance Selling

Your self-image draws a hard line around every sale. Here is how to move it.

저자: Maxwell Maltz 1998 223 페이지

4.19

242 개의 평점

🧠 Sales Psychology 📞 Selling Techniques 🎯 Mental Rehearsal 🛡️ Objection Handling 💭 Sales Mindset

48-Hour Start-up

저자: Fraser Doherty • 2017

Monday morning, you could own a business: the two-day sprint that forces an idea into the market.

3.84

500+

⚡ Lean Startup Methodology 🏗️ Rapid Prototyping 💰 Bootstrapping 🔍 Market Validation 📣 Customer Acquisition

48-Hour Start-up

Monday morning, you could own a business: the two-day sprint that forces an idea into the market.

저자: Fraser Doherty 2017 224 페이지

3.84

500+ 개의 평점

⚡ Lean Startup Methodology 🏗️ Rapid Prototyping 💰 Bootstrapping 🔍 Market Validation 📣 Customer Acquisition

The Million-Dollar, One-Person Business, Revised

저자: Elaine Pofeldt • 2018

Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.

3.58

1,000+

🧑‍💼 Solo Business 🏖️ Lifestyle Business 🤝 Outsourcing Strategies 📦 E-Commerce Scaling 💰 Cash Flow Management

The Million-Dollar, One-Person Business, Revised

Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.

저자: Elaine Pofeldt 2018 265 페이지

3.58

1,000+ 개의 평점

🧑‍💼 Solo Business 🏖️ Lifestyle Business 🤝 Outsourcing Strategies 📦 E-Commerce Scaling 💰 Cash Flow Management

Creating a Brand Identity

저자: Catharine Slade-Brooking • 2016

Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.

3.99

307

🧱 Brand Identity Design 🧠 Consumer Psychology 👁️ Visual Communication 🔣 Semiotics ⚙️ Design Process

Creating a Brand Identity

Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.

저자: Catharine Slade-Brooking 2016 160 페이지

3.99

307 개의 평점

🧱 Brand Identity Design 🧠 Consumer Psychology 👁️ Visual Communication 🔣 Semiotics ⚙️ Design Process

Public Relations

저자: Edward L. Bernays • 1952

Public opinion is not found; it is built, and building it has rules.

3.98

175

📢 Public Relations 🎭 Propaganda Theory 🗣️ Opinion Shaping 🎯 Strategic Communication 🚨 Crisis Management

Public Relations

Public opinion is not found; it is built, and building it has rules.

저자: Edward L. Bernays 1952 374 페이지

3.98

175 개의 평점

📢 Public Relations 🎭 Propaganda Theory 🗣️ Opinion Shaping 🎯 Strategic Communication 🚨 Crisis Management

How to Win Customers and Keep Them for Life

저자: Michael LeBoeuf • 2000

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

3.9

200

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity 🛡️ Complaint Handling 🧠 Customer Psychology

How to Win Customers and Keep Them for Life

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

저자: Michael LeBoeuf 2000 256 페이지

3.9

200 개의 평점

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity 🛡️ Complaint Handling 🧠 Customer Psychology

Instagram Power

저자: Jason Miles • 2013

The step-by-step system for reaching a thousand real Instagram followers and monetizing them.

3.76

372

📸 Instagram Marketing 👁️ Visual Storytelling 📱 Mobile Marketing 🏪 Small Business Branding 📣 Social Media Campaigns

Instagram Power

The step-by-step system for reaching a thousand real Instagram followers and monetizing them.

저자: Jason Miles 2013 256 페이지

3.76

372 개의 평점

📸 Instagram Marketing 👁️ Visual Storytelling 📱 Mobile Marketing 🏪 Small Business Branding 📣 Social Media Campaigns

What Customers Want

저자: Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

500+

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs 🔎 Market Segmentation 🗣️ Voice Of The Customer

What Customers Want

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

저자: Anthony W. Ulwick 2005 256 페이지

4.03

500+ 개의 평점

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs 🔎 Market Segmentation 🗣️ Voice Of The Customer

The Entrepreneurial Mindset

저자: Rita Gunther McGrath • 2000

Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.

4.19

264

🏢 Corporate Innovation 🧪 Business Experimentation 🔍 Customer Insight 🏗️ Business Model Design 💡 Innovation Strategy

The Entrepreneurial Mindset

Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.

저자: Rita Gunther McGrath 2000 380 페이지

4.19

264 개의 평점

🏢 Corporate Innovation 🧪 Business Experimentation 🔍 Customer Insight 🏗️ Business Model Design 💡 Innovation Strategy

Hug Your Customers

저자: Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

500+

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers

A family retailer's playbook for replacing sales scripts with genuine human connection.

저자: Jack Mitchell 2003 319 페이지

4.03

500+ 개의 평점

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Email Persuasion

저자: Ian Brodie • 2013

Email's 41:1 return on investment: how to build the list, earn the trust, and convert.

3.76

258

📧 Email Marketing ✍️ Copywriting 🧠 Persuasion 🧲 Lead Generation 🛒 Sales Funnels

Email Persuasion

Email's 41:1 return on investment: how to build the list, earn the trust, and convert.

저자: Ian Brodie 2013 162 페이지

3.76

258 개의 평점

📧 Email Marketing ✍️ Copywriting 🧠 Persuasion 🧲 Lead Generation 🛒 Sales Funnels

The Fashion Designer Survival Guide

저자: Mary Gehlhar • 2005

Design school taught you to sketch. This teaches you to sell, source, and stay solvent.

3.96

369

🧵 Fashion Entrepreneurship 🏭 Apparel Industry 🏗️ Brand Building 💰 Small Business Finance 🏬 Retail Strategy

The Fashion Designer Survival Guide

Design school taught you to sketch. This teaches you to sell, source, and stay solvent.

저자: Mary Gehlhar 2005 304 페이지

3.96

369 개의 평점

🧵 Fashion Entrepreneurship 🏭 Apparel Industry 🏗️ Brand Building 💰 Small Business Finance 🏬 Retail Strategy

Building a Better Law Practice

저자: 제레미 W. 리히터 • 2019

The lawyer's micro-habit playbook: tiny daily fixes for writing, client trust, and trial craft.

3.73

🏛️ Law Practice Management ✍️ Legal Writing ⚖️ Trial Advocacy 🤝 Client Relationships 📈 Business Development

Building a Better Law Practice

The lawyer's micro-habit playbook: tiny daily fixes for writing, client trust, and trial craft.

저자: 제레미 W. 리히터 2019 215 페이지

3.73

11 개의 평점

🏛️ Law Practice Management ✍️ Legal Writing ⚖️ Trial Advocacy 🤝 Client Relationships 📈 Business Development

비즈니스를 양조하다

저자: 샘 칼라지오네 • 2005

A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.

3.78

1,000+

🍺 Craft Beer Industry 📖 Startup Memoir 🎯 Product Differentiation 🏷️ Brand Building 📣 Innovative Marketing

비즈니스를 양조하다

A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.

저자: 샘 칼라지오네 2005 280 페이지

3.78

1,000+ 개의 평점

🍺 Craft Beer Industry 📖 Startup Memoir 🎯 Product Differentiation 🏷️ Brand Building 📣 Innovative Marketing

YouTube Secrets

저자: Sean Cannell • 2022

Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.

4.02

2,000+

🎥 Video Marketing ✍️ Content Creation 💡 Creator Economy 👥 Audience Building ⭐ Personal Branding

YouTube Secrets

Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.

저자: Sean Cannell 2022 122 페이지

4.02

2,000+ 개의 평점

🎥 Video Marketing ✍️ Content Creation 💡 Creator Economy 👥 Audience Building ⭐ Personal Branding

The $12 Million Stuffed Shark

저자: Don Thompson • 2008

The art market runs on branding and insecurity. A $12 million dead shark proves it.

3.87

6,000+

🎨 Art Market 🖼️ Contemporary Art 📊 Behavioral Economics 💰 Art Investment 🧠 Collector Psychology

The $12 Million Stuffed Shark

The art market runs on branding and insecurity. A $12 million dead shark proves it.

저자: Don Thompson 2008 272 페이지

3.87

6,000+ 개의 평점

🎨 Art Market 🖼️ Contemporary Art 📊 Behavioral Economics 💰 Art Investment 🧠 Collector Psychology

프로덕트 매니저 서바이벌 가이드

저자: 스티븐 헤인즈 • 2013

Run your product like a business: the full playbook for strategy, customers, launch, and metrics.

3.63

449

🧭 Product Management 🔍 Customer Discovery 📊 Market Analysis 🗺️ Product Strategy 🚀 Go-To-Market Strategy

프로덕트 매니저 서바이벌 가이드

Run your product like a business: the full playbook for strategy, customers, launch, and metrics.

저자: 스티븐 헤인즈 2013 288 페이지

3.63

449 개의 평점

🧭 Product Management 🔍 Customer Discovery 📊 Market Analysis 🗺️ Product Strategy 🚀 Go-To-Market Strategy

Brag Better

저자: Meredith Fineman • 2020

The loudest get the recognition. How the quietly competent can learn to claim theirs.

3.56

500+

📣 Self-Promotion 🗣️ Office Communication 📈 Career Advancement 👤 Imposter Syndrome 🏷️ Personal Branding

Brag Better

The loudest get the recognition. How the quietly competent can learn to claim theirs.

저자: Meredith Fineman 2020 288 페이지

3.56

500+ 개의 평점

📣 Self-Promotion 🗣️ Office Communication 📈 Career Advancement 👤 Imposter Syndrome 🏷️ Personal Branding

The Halbert Copywriting Method Part III

저자: Bond Halbert • 2016

The editing craft: how to shear off every word that gives a reader permission to leave.

4.34

149

🧑‍💻 Copywriting 📬 Direct-Response Marketing ✂️ Editing Techniques 👁️ Readability 🎣 Psychological Triggers

The Halbert Copywriting Method Part III

The editing craft: how to shear off every word that gives a reader permission to leave.

저자: Bond Halbert 2016 108 페이지

4.34

149 개의 평점

🧑‍💻 Copywriting 📬 Direct-Response Marketing ✂️ Editing Techniques 👁️ Readability 🎣 Psychological Triggers

Rock Your Network Marketing Business

저자: Sarah Robbins • 2013

Five daily contacts, one personal story, and a system your team can copy without you.

4.05

1,000+

💼 Network Marketing 🎯 Sales Prospecting 📖 Storytelling For Sales 🛡️ Objection Handling 🔄 Team Duplication

Rock Your Network Marketing Business

Five daily contacts, one personal story, and a system your team can copy without you.

저자: Sarah Robbins 2013 109 페이지

4.05

1,000+ 개의 평점

💼 Network Marketing 🎯 Sales Prospecting 📖 Storytelling For Sales 🛡️ Objection Handling 🔄 Team Duplication

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)

저자: The Disney Institute • 2060

How a theme park operator turns customer service into theater, and the blueprint you can steal.

3.33

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design 💪 Employee Engagement ⚙️ Operational Excellence

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)

How a theme park operator turns customer service into theater, and the blueprint you can steal.

저자: The Disney Institute 2060 224 페이지

3.33

3 개의 평점

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design 💪 Employee Engagement ⚙️ Operational Excellence

Instagram Secrets

저자: Jeremy McGilvrey • 2017

Instagram for business: the playbook for turning followers into customers, from content to sale.

3.75

440

📱 Instagram Marketing 🤝 Influencer Marketing 🛒 Sales Funnel Design 🚀 Growth Hacking 💌 Direct Response Marketing

Instagram Secrets

Instagram for business: the playbook for turning followers into customers, from content to sale.

저자: Jeremy McGilvrey 2017 204 페이지

3.75

440 개의 평점

📱 Instagram Marketing 🤝 Influencer Marketing 🛒 Sales Funnel Design 🚀 Growth Hacking 💌 Direct Response Marketing

The SaaS Sales Method for Account Executives

저자: Jacco van der Kooij • 2018

Diagnose before you demo: a SaaS sales method that turns price battles into value trades.

4.30

🏢 B2b Sales 🏗️ Enterprise Sales 🎯 Buyer-Focused Selling 💎 Value-Based Selling 🩺 Consultative Selling

The SaaS Sales Method for Account Executives

Diagnose before you demo: a SaaS sales method that turns price battles into value trades.

저자: Jacco van der Kooij 2018 181 페이지

4.30

61 개의 평점

🏢 B2b Sales 🏗️ Enterprise Sales 🎯 Buyer-Focused Selling 💎 Value-Based Selling 🩺 Consultative Selling

Spent

저자: Geoffrey Miller • 2009

Your shopping cart is a fitness display. Marketers already know; this book shows you why.

3.85

1,000+

🛍️ Consumer Psychology 🧬 Evolutionary Psychology 🦚 Signaling Theory 💎 Conspicuous Consumption 🧠 Personality Psychology

Spent

Your shopping cart is a fitness display. Marketers already know; this book shows you why.

저자: Geoffrey Miller 2009 384 페이지

3.85

1,000+ 개의 평점

🛍️ Consumer Psychology 🧬 Evolutionary Psychology 🦚 Signaling Theory 💎 Conspicuous Consumption 🧠 Personality Psychology

Teach Your Gift

저자: 대니 이니 • 2020

Build a course business that actually works: pilot small, co-create with students, then scale.

3.94

160

🎓 Online Course Creation 💻 Digital Education 📐 Instructional Design 🔄 Lean Methodology 🌱 Transformative Learning

Teach Your Gift

Build a course business that actually works: pilot small, co-create with students, then scale.

저자: 대니 이니 2020 129 페이지

3.94

160 개의 평점

🎓 Online Course Creation 💻 Digital Education 📐 Instructional Design 🔄 Lean Methodology 🌱 Transformative Learning

Hope Is Not a Strategy

저자: Rick Page • 2001

Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.

3.84

390

🏢 Complex Sales 💡 Solution Selling 🗺️ Stakeholder Mapping 👔 Executive Selling 🔁 Sales Process

Hope Is Not a Strategy

Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.

저자: Rick Page 2001 192 페이지

3.84

390 개의 평점

🏢 Complex Sales 💡 Solution Selling 🗺️ Stakeholder Mapping 👔 Executive Selling 🔁 Sales Process

The Nordstrom Way

저자: Robert Spector • 1995

Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.

3.90

500+

🏬 Retail Management 🎯 Customer Centricity ✨ High-Touch Service 🙇 Servant Leadership 🧑‍💼 Hire For Attitude

The Nordstrom Way

Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.

저자: Robert Spector 1995 240 페이지

3.90

500+ 개의 평점

🏬 Retail Management 🎯 Customer Centricity ✨ High-Touch Service 🙇 Servant Leadership 🧑‍💼 Hire For Attitude

The Best Story Wins

저자: Matthew Luhn • 2018

Forget data dumps: three-act structure, flawed heroes, and moments of change win business.

4.10

389

📊 Business Storytelling 📖 Story Structure 👥 Audience Engagement 💞 Emotional Connection 🤝 Authentic Leadership

The Best Story Wins

Forget data dumps: three-act structure, flawed heroes, and moments of change win business.

저자: Matthew Luhn 2018 165 페이지

4.10

389 개의 평점

📊 Business Storytelling 📖 Story Structure 👥 Audience Engagement 💞 Emotional Connection 🤝 Authentic Leadership

The Membership Economy

저자: Robbie Kellman Baxter • 2015

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

3.73

1,000+

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding 🔓 Access Economy 💡 Business Model Innovation

The Membership Economy

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

저자: Robbie Kellman Baxter 2015 272 페이지

3.73

1,000+ 개의 평점

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding 🔓 Access Economy 💡 Business Model Innovation

The Freelancer's Bible

저자: Sara Horowitz • 2012

Solo, steady, and secure: the playbook for turning freelance gigs into a career you control.

3.89

500+

🧑💻 Freelance Career 📊 Gig Economy 💼 Portfolio Career 🤝 Client Management 💰 Freelance Finances

The Freelancer's Bible

Solo, steady, and secure: the playbook for turning freelance gigs into a career you control.

저자: Sara Horowitz 2012 496 페이지

3.89

500+ 개의 평점

🧑💻 Freelance Career 📊 Gig Economy 💼 Portfolio Career 🤝 Client Management 💰 Freelance Finances

예측 가능한 프로스펙팅

저자: 메릴루 타일러 • 2016

Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.

3.78

275

💼 B2b Sales 📈 Sales Development 🔄 Pipeline Management ✉️ Multi-Touch Outreach 🎯 Lead Qualification

예측 가능한 프로스펙팅

Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.

저자: 메릴루 타일러 2016 292 페이지

3.78

275 개의 평점

💼 B2b Sales 📈 Sales Development 🔄 Pipeline Management ✉️ Multi-Touch Outreach 🎯 Lead Qualification

How To Get To The Top of Google

저자: Tim Cameron-Kitchen • 2020

A business owner's playbook for climbing Google rankings: no jargon, no agency required.

4.37

285

🔍 Search Engine Optimization 📱 Digital Marketing 📝 Content Marketing 📥 Inbound Marketing 📊 Web Analytics

How To Get To The Top of Google

A business owner's playbook for climbing Google rankings: no jargon, no agency required.

저자: Tim Cameron-Kitchen 2020 301 페이지

4.37

285 개의 평점

🔍 Search Engine Optimization 📱 Digital Marketing 📝 Content Marketing 📥 Inbound Marketing 📊 Web Analytics

How to Get People to Do Stuff

저자: Susan M. Weinschenk • 2013

Seven motivations that override logic, and how to ethically build them into everything you design.

3.82

500+

🎯 Applied Psychology 🎨 Behavioral Design ⚡ Motivation Science 🔁 Habit Formation 🧠 Cognitive Biases

How to Get People to Do Stuff

Seven motivations that override logic, and how to ethically build them into everything you design.

저자: Susan M. Weinschenk 2013 216 페이지

3.82

500+ 개의 평점

🎯 Applied Psychology 🎨 Behavioral Design ⚡ Motivation Science 🔁 Habit Formation 🧠 Cognitive Biases

Brick by Brick

저자: David C. Robertson • 2013

Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.

3.85

2,000+

🔄 Corporate Turnarounds 💡 Innovation Strategy 👥 Fan Co-Creation 🌊 Blue Ocean Strategy 👪 Family Business

Brick by Brick

Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.

저자: David C. Robertson 2013 320 페이지

3.85

2,000+ 개의 평점

🔄 Corporate Turnarounds 💡 Innovation Strategy 👥 Fan Co-Creation 🌊 Blue Ocean Strategy 👪 Family Business

The Education of Millionaires

저자: Michael Ellsberg • 2011

The millionaire curriculum no school teaches: sales, networking, and betting on yourself.

3.90

3,000+

🧭 Self-Directed Learning 💼 Sales Skills 🎓 Education Alternatives 🏷️ Personal Branding 🤝 Networking Strategy

The Education of Millionaires

The millionaire curriculum no school teaches: sales, networking, and betting on yourself.

저자: Michael Ellsberg 2011 258 페이지

3.90

3,000+ 개의 평점

🧭 Self-Directed Learning 💼 Sales Skills 🎓 Education Alternatives 🏷️ Personal Branding 🤝 Networking Strategy

Producer to Producer

저자: Maureen Ryan • 2010

Low-budget producing: where to spend, where to cut, and how to get your film seen.

4.23

338

🎬 Indie Filmmaking 🎥 Film Producing 💰 Low-Budget Film 📋 Production Workflow 📊 Film Budgeting

Producer to Producer

Low-budget producing: where to spend, where to cut, and how to get your film seen.

저자: Maureen Ryan 2010 350 페이지

4.23

338 개의 평점

🎬 Indie Filmmaking 🎥 Film Producing 💰 Low-Budget Film 📋 Production Workflow 📊 Film Budgeting

Ziglar On Selling

저자: Zig Ziglar • 1991

Replace the hard sell with genuine help: a sales method built on service, questions, and trust.

4.11

1,000+

🧱 Sales Fundamentals 🎯 Customer Focus ⚙️ Sales Process ❓ Questioning Skills ❤️ Service Mindset

Ziglar On Selling

Replace the hard sell with genuine help: a sales method built on service, questions, and trust.

저자: Zig Ziglar 1991 368 페이지

4.11

1,000+ 개의 평점

🧱 Sales Fundamentals 🎯 Customer Focus ⚙️ Sales Process ❓ Questioning Skills ❤️ Service Mindset

The Perfect Close

저자: James Muir • 2016

Two questions replace every manipulative closing trick. The first asks about timing, not commitment.

4.28

204

📋 Sales Methodology 🤝 Modern Selling 🧠 Sales Psychology ❓ Question-Based Selling 🛡️ Objection Handling

The Perfect Close

Two questions replace every manipulative closing trick. The first asks about timing, not commitment.

저자: James Muir 2016 247 페이지

4.28

204 개의 평점

📋 Sales Methodology 🤝 Modern Selling 🧠 Sales Psychology ❓ Question-Based Selling 🛡️ Objection Handling

Forget the Funnel

저자: Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Forget the Funnel

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

저자: Georgiana Laudi 2023 160 페이지

4.14

159 개의 평점

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Lean B2B

저자: Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management 🔍 Customer Discovery 🎯 Product-Market Fit

Lean B2B

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

저자: Étienne Garbugli 2014 270 페이지

4.17

244 개의 평점

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management 🔍 Customer Discovery 🎯 Product-Market Fit

The Trusted Advisor Fieldbook

저자: Charles H. Green • 2011

The trust formula: why what you know matters less than what you admit you don't.

3.95

160

🧑‍💼 Consulting Skills 🤝 Client Relationships 🧱 Trust Building 💼 Consultative Selling 🧠 Emotional Intelligence

The Trusted Advisor Fieldbook

The trust formula: why what you know matters less than what you admit you don't.

저자: Charles H. Green 2011 288 페이지

3.95

160 개의 평점

🧑‍💼 Consulting Skills 🤝 Client Relationships 🧱 Trust Building 💼 Consultative Selling 🧠 Emotional Intelligence

Platform

저자: Cynthia Johnson • 2019

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

3.74

359

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Platform

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

저자: Cynthia Johnson 2019 224 페이지

3.74

359 개의 평점

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

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