최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Validating Product Ideas

저자: Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

Validating Product Ideas

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

저자: Tomer Sharon 2016 345 페이지

4.10

289 개의 평점

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

The Elements of Content Strategy

저자: Erin Kissane • 2011

Great web content does not just happen. The discipline, workflow, and standards for planning it.

3.73

1,000+

🧩 Content Strategy 📝 Web Writing 🧑‍💻 User-Centered Design 🗂️ Content Management 📋 Editorial Governance

The Elements of Content Strategy

Great web content does not just happen. The discipline, workflow, and standards for planning it.

저자: Erin Kissane 2011 88 페이지

3.73

1,000+ 개의 평점

🧩 Content Strategy 📝 Web Writing 🧑‍💻 User-Centered Design 🗂️ Content Management 📋 Editorial Governance

You May Also Like

Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.

저자: Tom Vanderbilt 2016 320 페이지

3.29

1,000+ 개의 평점

🧠 Behavioral Economics 👁️ Cognitive Biases 📈 Social Contagion 🤖 Algorithmic Curation 🎨 Aesthetics

When Coffee and Kale Compete

저자: Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

4.01

500+

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

When Coffee and Kale Compete

Stop asking what features to add. Ask what progress your customer is trying to make.

저자: Alan Klement 2018 227 페이지

4.01

500+ 개의 평점

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

Content Strategy Toolkit, The

저자: Meghan Casey • 2015

Content audit to governance: the tools, roles, and processes for making your content earn its keep.

4.14

209

🗺️ Content Strategy 📋 Content Governance ✏️ Content Design 👤 User-Centered Design 🗂️ Information Architecture

Content Strategy Toolkit, The

Content audit to governance: the tools, roles, and processes for making your content earn its keep.

저자: Meghan Casey 2015 272 페이지

4.14

209 개의 평점

🗺️ Content Strategy 📋 Content Governance ✏️ Content Design 👤 User-Centered Design 🗂️ Information Architecture

The New Solution Selling

저자: Keith M. Eades • 2003

Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.

3.84

302

💬 Consultative Selling 🏢 B2B Sales 🧩 Sales Process Design 🧠 Buyer Psychology 🎣 Prospecting Techniques

The New Solution Selling

Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.

저자: Keith M. Eades 2003 300 페이지

3.84

302 개의 평점

💬 Consultative Selling 🏢 B2B Sales 🧩 Sales Process Design 🧠 Buyer Psychology 🎣 Prospecting Techniques

The Entrepreneur Mind

저자: Kevin D. Johnson • 2013

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

3.98

500+

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

The Entrepreneur Mind

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

저자: Kevin D. Johnson 2013 172 페이지

3.98

500+ 개의 평점

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

Customer Success

저자: Nick Mehta • 2016

Group your customers, score their loyalty, and build a product they cannot quit.

4.00

1,000+

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

Customer Success

Group your customers, score their loyalty, and build a product they cannot quit.

저자: Nick Mehta 2016 256 페이지

4.00

1,000+ 개의 평점

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

What Customers Crave

저자: Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave

Good customer service is killing your business. The design-driven method that replaces it.

저자: Nicholas J. Webb 2016 256 페이지

3.69

289 개의 평점

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

The Gold Standard

저자: Ari Gold • 2015

Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.

4.02

500+

🎭 Satirical Self-Help 📈 Career Strategy 🏷️ Personal Branding ⚡ Power Dynamics 🕸️ Strategic Networking

The Gold Standard

Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.

저자: Ari Gold 2015 224 페이지

4.02

500+ 개의 평점

🎭 Satirical Self-Help 📈 Career Strategy 🏷️ Personal Branding ⚡ Power Dynamics 🕸️ Strategic Networking

Unlimited Sales Success

저자: Brian Tracy • 2013

A different kind of sales training: the inner work that makes every technique actually work.

4.16

119

🛠️ Sales Methodology 🧠 Sales Psychology 💼 Consultative Selling 🚪 Rejection Handling 🔒 Closing Techniques

Unlimited Sales Success

A different kind of sales training: the inner work that makes every technique actually work.

저자: Brian Tracy 2013 272 페이지

4.16

119 개의 평점

🛠️ Sales Methodology 🧠 Sales Psychology 💼 Consultative Selling 🚪 Rejection Handling 🔒 Closing Techniques

The Retail Revival

저자: Doug Stephens • 2013

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

3.87

110

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

The Retail Revival

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

저자: Doug Stephens 2013 272 페이지

3.87

110 개의 평점

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

The Art of Business Wars

저자: David Brown • 2021

The competitive secrets buried in a century of business battles, from Ford to Amazon.

4.00

500+

🥊 Business Rivalries 📜 Business History ♟️ Competitive Strategy 🛡️ Business Resilience 🎯 Customer Obsession

The Art of Business Wars

The competitive secrets buried in a century of business battles, from Ford to Amazon.

저자: David Brown 2021 368 페이지

4.00

500+ 개의 평점

🥊 Business Rivalries 📜 Business History ♟️ Competitive Strategy 🛡️ Business Resilience 🎯 Customer Obsession

The Business Book

저자: Sam Atkinson • 2014

A century of business wisdom condensed into an accessible blueprint for company success and failure.

4.14

1,000+

🏢 Business Fundamentals 📊 Management Theory 🗺️ Corporate Strategy 💸 Startup Finance 🧭 Leadership Models

The Business Book

A century of business wisdom condensed into an accessible blueprint for company success and failure.

저자: Sam Atkinson 2014 352 페이지

4.14

1,000+ 개의 평점

🏢 Business Fundamentals 📊 Management Theory 🗺️ Corporate Strategy 💸 Startup Finance 🧭 Leadership Models

Art, Inc.

저자: Lisa Congdon • 2014

Turn your art into a business: diversify income, build a brand, and sell without selling out.

3.98

2,000+

🎨 Art Business 💼 Creative Careers 🚀 Artist Entrepreneurship 🌱 Emerging Artists 📣 Art Marketing

Art, Inc.

Turn your art into a business: diversify income, build a brand, and sell without selling out.

저자: Lisa Congdon 2014 184 페이지

3.98

2,000+ 개의 평점

🎨 Art Business 💼 Creative Careers 🚀 Artist Entrepreneurship 🌱 Emerging Artists 📣 Art Marketing

Choose

저자: Ryan Levesque • 2019

Market selection kills more businesses than bad products. The data-driven way to pick right.

3.97

343

🚀 Pre-Startup Strategy ✅ Market Validation 🎯 Niche Selection 🔍 Customer Research 🧩 Product-Market Fit

Choose

Market selection kills more businesses than bad products. The data-driven way to pick right.

저자: Ryan Levesque 2019 240 페이지

3.97

343 개의 평점

🚀 Pre-Startup Strategy ✅ Market Validation 🎯 Niche Selection 🔍 Customer Research 🧩 Product-Market Fit

She Means Business

저자: Carrie Green • 2017

Build the founder, then the business: clearing the blocks that keep women from launching online.

4.11

1,000+

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides 🧠 Founder Mindset 💰 Money Mindset

She Means Business

Build the founder, then the business: clearing the blocks that keep women from launching online.

저자: Carrie Green 2017

4.11

1,000+ 개의 평점

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides 🧠 Founder Mindset 💰 Money Mindset

The Storytelling Edge

저자: Shane Snow • 2018

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

3.42

346

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

The Storytelling Edge

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

저자: Shane Snow 2018 208 페이지

3.42

346 개의 평점

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

Make Your Mark

저자: Jocelyn K. Glei • 2014

You have 15 seconds to win a user. Rules for products and teams that earn attention.

3.97

1,000+

🎨 Creative Business 🌍 Mission-Driven Business 🔄 Lean Startup 💡 Design Thinking 📖 Brand Storytelling

Make Your Mark

You have 15 seconds to win a user. Rules for products and teams that earn attention.

저자: Jocelyn K. Glei 2014 260 페이지

3.97

1,000+ 개의 평점

🎨 Creative Business 🌍 Mission-Driven Business 🔄 Lean Startup 💡 Design Thinking 📖 Brand Storytelling

Networking Like a Pro

저자: Ivan R. Misner • 2009

800 contacts sleep in your database. The playbook for turning them into a referral engine.

3.81

305

🌐 Professional Networking 🤝 Referral Marketing 👂 Active Listening 🏷️ Personal Branding 🎁 Generosity In Business

Networking Like a Pro

800 contacts sleep in your database. The playbook for turning them into a referral engine.

저자: Ivan R. Misner 2009 288 페이지

3.81

305 개의 평점

🌐 Professional Networking 🤝 Referral Marketing 👂 Active Listening 🏷️ Personal Branding 🎁 Generosity In Business

Content Chemistry

저자: Andy Crestodina • 2012

A visual playbook for turning your blog into a customer magnet, from search to email.

4.10

118

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

Content Chemistry

A visual playbook for turning your blog into a customer magnet, from search to email.

저자: Andy Crestodina 2012 112 페이지

4.10

118 개의 평점

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

Selling With Noble Purpose

저자: Lisa Earle McLeod • 2012

Salespeople who put customer impact before their own commission earn more. Here is the playbook.

4.13

208

🛠️ Sales Methodology 🎯 Purpose-Driven Business 💎 Value-Based Selling 🏛️ Organizational Culture 🧠 Intrinsic Motivation

Selling With Noble Purpose

Salespeople who put customer impact before their own commission earn more. Here is the playbook.

저자: Lisa Earle McLeod 2012 336 페이지

4.13

208 개의 평점

🛠️ Sales Methodology 🎯 Purpose-Driven Business 💎 Value-Based Selling 🏛️ Organizational Culture 🧠 Intrinsic Motivation

Market Your Way to Growth

저자: Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

저자: Philip Kotler 2012 240 페이지

3.95

99 개의 평점

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

The Brand Idea

저자: 나탈리 레이들러-킬란드 • 2013

Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.

3.40

🏷️ Nonprofit Branding 🌍 Social Impact 🔗 Brand Alignment 👥 Stakeholder Engagement 🤝 Brand Partnerships

The Brand Idea

Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.

저자: 나탈리 레이들러-킬란드 2013 240 페이지

3.40

52 개의 평점

🏷️ Nonprofit Branding 🌍 Social Impact 🔗 Brand Alignment 👥 Stakeholder Engagement 🤝 Brand Partnerships

Rebel Sell

저자: Joseph Heath • 2004

The counterculture's war on consumerism is the consumer economy's greatest weapon.

3.84

2,000+

🛒 Consumer Culture 🏆 Status Competition 🔄 Counterculture Critique 🎭 Cultural Capital 🚫 Anti-Consumerism

Rebel Sell

The counterculture's war on consumerism is the consumer economy's greatest weapon.

저자: Joseph Heath 2004 384 페이지

3.84

2,000+ 개의 평점

🛒 Consumer Culture 🏆 Status Competition 🔄 Counterculture Critique 🎭 Cultural Capital 🚫 Anti-Consumerism

Lean Customer Development

저자: Cindy Alvarez • 2014

Save five hours of wasted development for every hour you spend talking to customers.

4.18

1,000+

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Lean Customer Development

Save five hours of wasted development for every hour you spend talking to customers.

저자: Cindy Alvarez 2014 236 페이지

4.18

1,000+ 개의 평점

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Power Phone Scripts

저자: Mike Brooks • 2017

Open more conversations, handle every objection, and close more deals: the exact words are here.

4.04

116

☎️ Cold Calling 📞 Phone Sales 📝 Sales Scripts 🛑 Objection Handling 🔍 Sales Prospecting

Power Phone Scripts

Open more conversations, handle every objection, and close more deals: the exact words are here.

저자: Mike Brooks 2017 304 페이지

4.04

116 개의 평점

☎️ Cold Calling 📞 Phone Sales 📝 Sales Scripts 🛑 Objection Handling 🔍 Sales Prospecting

Hit 'Em Where It Hurts

저자: Rachel Bitecofer • 2024

Why Democrats keep losing, and the counterintuitive fix: stop selling policy, start selling fear.

4.30

328

🗳️ American Politics 📋 Campaign Strategy 📢 Political Messaging 🧠 Voter Psychology 🔪 Wedge Issues

Hit 'Em Where It Hurts

Why Democrats keep losing, and the counterintuitive fix: stop selling policy, start selling fear.

저자: Rachel Bitecofer 2024 288 페이지

4.30

328 개의 평점

🗳️ American Politics 📋 Campaign Strategy 📢 Political Messaging 🧠 Voter Psychology 🔪 Wedge Issues

SNAP Selling

저자: Jill Konrath • 2010

Your pitch gets deleted because it adds work. Flip the equation with four principles.

3.88

500+

📋 Sales Methodology 🏢 B2b Selling 🧠 Buyer Psychology 🔄 Sales Process 💎 Value-Based Selling

SNAP Selling

Your pitch gets deleted because it adds work. Flip the equation with four principles.

저자: Jill Konrath 2010 320 페이지

3.88

500+ 개의 평점

📋 Sales Methodology 🏢 B2b Selling 🧠 Buyer Psychology 🔄 Sales Process 💎 Value-Based Selling

Pricing Strategies

저자: Craig Martelle • 2019

What if charging more sells more? A pricing playbook for authors who want readers and revenue.

4.38

121

💼 Author Business 📚 Indie Publishing 💲 Pricing Strategy 💰 Revenue Diversification 🎯 Reader Acquisition

Pricing Strategies

What if charging more sells more? A pricing playbook for authors who want readers and revenue.

저자: Craig Martelle 2019 140 페이지

4.38

121 개의 평점

💼 Author Business 📚 Indie Publishing 💲 Pricing Strategy 💰 Revenue Diversification 🎯 Reader Acquisition

The Substance of Style

저자: Virginia Postrel • 2003

The sensory qualities of things now rival price and performance as economic forces.

3.49

500+

🏗️ Design Economy 🛍️ Consumer Aesthetics ⚙️ Form And Function 🎭 Taste And Identity 👁️ Sensory Design

The Substance of Style

The sensory qualities of things now rival price and performance as economic forces.

저자: Virginia Postrel 2003 237 페이지

3.49

500+ 개의 평점

🏗️ Design Economy 🛍️ Consumer Aesthetics ⚙️ Form And Function 🎭 Taste And Identity 👁️ Sensory Design

How to Sell Your Art Online

저자: Cory Huff • 2016

Replace the starving artist story with a sustainable business, half creation and half marketing.

4.07

389

🖌️ Art Business 📧 Audience Building 📖 Brand Storytelling 🎨 Creative Brand 🧠 Artist Mindset

How to Sell Your Art Online

Replace the starving artist story with a sustainable business, half creation and half marketing.

저자: Cory Huff 2016 192 페이지

4.07

389 개의 평점

🖌️ Art Business 📧 Audience Building 📖 Brand Storytelling 🎨 Creative Brand 🧠 Artist Mindset

How to Talk to Anybody

저자: Derek Borthwick • 2022

Scripted tips fail because fear comes first. A brain-based method to make small talk automatic.

3.72

360

🗣️ Social Skills 💬 Small Talk 🕺 Body Language 🤝 Rapport Building 🧠 NLP Communication

How to Talk to Anybody

Scripted tips fail because fear comes first. A brain-based method to make small talk automatic.

저자: Derek Borthwick 2022 224 페이지

3.72

360 개의 평점

🗣️ Social Skills 💬 Small Talk 🕺 Body Language 🤝 Rapport Building 🧠 NLP Communication

Insight Selling

저자: Mike Schultz • 2014

Winning sellers don't pitch harder. They bring ideas that change how buyers see their own business.

3.76

160

🎯 Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 💎 Value Propositions 🤝 Trust Building

Insight Selling

Winning sellers don't pitch harder. They bring ideas that change how buyers see their own business.

저자: Mike Schultz 2014 256 페이지

3.76

160 개의 평점

🎯 Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 💎 Value Propositions 🤝 Trust Building

Pandeymonium

저자: Piyush Pandey • 2015

India's most famous ads were born on train seats and cricket fields, not in focus groups.

3.82

1,000+

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business 🌏 Multicultural Marketing 🤝 Client Relationships

Pandeymonium

India's most famous ads were born on train seats and cricket fields, not in focus groups.

저자: Piyush Pandey 2015 264 페이지

3.82

1,000+ 개의 평점

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business 🌏 Multicultural Marketing 🤝 Client Relationships

The Steve Jobs Way

저자: Jay Elliot • 2009

Apple insider reveals the product and talent rules that built the world's most valuable company.

3.87

5,000+

🛠️ Product Development 🎨 Design Thinking 💥 Disruptive Innovation 🏆 High Performance Teams 🔍 Product Obsession

The Steve Jobs Way

Apple insider reveals the product and talent rules that built the world's most valuable company.

저자: Jay Elliot 2009 256 페이지

3.87

5,000+ 개의 평점

🛠️ Product Development 🎨 Design Thinking 💥 Disruptive Innovation 🏆 High Performance Teams 🔍 Product Obsession

Build to Last

저자: Keith Callahan • 2018

Network marketing's real business is leadership. Develop the leaders, then step back.

4.17

249

🤝 Network Marketing 💡 Entrepreneurial Mindset 📈 Leadership Development 🧑‍🏫 Mentorship 👥 Team Building

Build to Last

Network marketing's real business is leadership. Develop the leaders, then step back.

저자: Keith Callahan 2018 156 페이지

4.17

249 개의 평점

🤝 Network Marketing 💡 Entrepreneurial Mindset 📈 Leadership Development 🧑‍🏫 Mentorship 👥 Team Building

You, Inc.

저자: Harry Beckwith • 2007

Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.

3.76

1,000+

🏷️ Personal Branding 🧠 Emotional Intelligence 👀 First Impressions 👂 Active Listening 💎 Authenticity

You, Inc.

Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.

저자: Harry Beckwith 2007 336 페이지

3.76

1,000+ 개의 평점

🏷️ Personal Branding 🧠 Emotional Intelligence 👀 First Impressions 👂 Active Listening 💎 Authenticity

What Rich People Know & Desperately Want to Keep Secret

저자: Brian Sher • 2000

How to build wealth and a business using the principles successful people rarely share.

3.74

168

💰 Wealth Building 🌱 Holistic Wealth 🧠 Entrepreneurial Mindset 🎯 Customer Focus ⚙️ Business Systems

What Rich People Know & Desperately Want to Keep Secret

How to build wealth and a business using the principles successful people rarely share.

저자: Brian Sher 2000 208 페이지

3.74

168 개의 평점

💰 Wealth Building 🌱 Holistic Wealth 🧠 Entrepreneurial Mindset 🎯 Customer Focus ⚙️ Business Systems

Discovering the Soul of Service

저자: Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Discovering the Soul of Service

The sustainable success playbook from 14 companies that chose values over shortcuts.

저자: Leonard L. Berry 1999 288 페이지

4.05

375 개의 평점

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Explosive Growth

저자: Cliff Lerner • 2017

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

4.15

500+

📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Explosive Growth

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

저자: Cliff Lerner 2017 314 페이지

4.15

500+ 개의 평점

📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

The Story Engine

저자: Kyle Gray • 2017

Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.

3.66

223

🎯 Content Marketing 📖 Brand Storytelling 🧲 Inbound Marketing 🎣 Lead Generation ⚙️ Marketing Automation

The Story Engine

Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.

저자: Kyle Gray 2017 256 페이지

3.66

223 개의 평점

🎯 Content Marketing 📖 Brand Storytelling 🧲 Inbound Marketing 🎣 Lead Generation ⚙️ Marketing Automation

Brand Seduction

저자: Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

저자: Daryl Weber 2016 288 페이지

4.08

146 개의 평점

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

On Writing Horror

저자: Mort Castle • 1997

What makes readers afraid: the complete craft of horror writing, from first draft to small press.

3.87

1,000+

🎃 Horror Writing ✍️ Genre Writing 🧑 Characterization 🧩 Plot Structure ⏳ Suspense Writing

On Writing Horror

What makes readers afraid: the complete craft of horror writing, from first draft to small press.

저자: Mort Castle 1997 272 페이지

3.87

1,000+ 개의 평점

🎃 Horror Writing ✍️ Genre Writing 🧑 Characterization 🧩 Plot Structure ⏳ Suspense Writing

Mad Genius

저자: Randy Gage • 2016

Artists, not managers, will own the next decade. Here is the playbook for joining them.

3.68

364

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Mad Genius

Artists, not managers, will own the next decade. Here is the playbook for joining them.

저자: Randy Gage 2016 240 페이지

3.68

364 개의 평점

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Badass Your Brand

저자: Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

4.40

400

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Badass Your Brand

The brand playbook for commanding premium prices and working only with clients you actually want.

저자: Pia Silva 2017 194 페이지

4.40

400 개의 평점

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

The New Power Base Selling

저자: Jim Holden • 2012

The deal goes to whoever reads the hidden political map inside the customer.

3.97

117

📊 Complex Sales 🏛️ Organizational Politics ⚔️ Competitive Strategy 🗺️ Stakeholder Mapping 🤝 Influence Without Authority

The New Power Base Selling

The deal goes to whoever reads the hidden political map inside the customer.

저자: Jim Holden 2012 256 페이지

3.97

117 개의 평점

📊 Complex Sales 🏛️ Organizational Politics ⚔️ Competitive Strategy 🗺️ Stakeholder Mapping 🤝 Influence Without Authority

Sold

저자: David Greene • 2021

A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.

4.45

282

🏠 Real Estate Agents 📥 Lead Generation 🔽 Sales Funnels 💬 Referral Marketing 🧠 Sales Mindset

Sold

A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.

저자: David Greene 2021 208 페이지

4.45

282 개의 평점

🏠 Real Estate Agents 📥 Lead Generation 🔽 Sales Funnels 💬 Referral Marketing 🧠 Sales Mindset

Aligning Strategy and Sales

저자: Frank V. Cespedes • 2014

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

4.06

143

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Aligning Strategy and Sales

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

저자: Frank V. Cespedes 2014 336 페이지

4.06

143 개의 평점

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Killer Facebook Ads

저자: 마티 와인트라우브 • 2011

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

3.63

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization ✍️ Copywriting 📊 Data-Driven Marketing

Killer Facebook Ads

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

저자: 마티 와인트라우브 2011 288 페이지

3.63

65 개의 평점

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization ✍️ Copywriting 📊 Data-Driven Marketing

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