최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Aligning Strategy and Sales

저자: Frank V. Cespedes • 2014

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

4.06

143

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Aligning Strategy and Sales

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

저자: Frank V. Cespedes 2014 336 페이지

4.06

143 개의 평점

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Content Strategy for Mobile

저자: Karen Mcgrane • 2012

One content source, every device, no separate mobile site. Here is how to build it.

4.01

468

📋 Content Strategy 🔄 Responsive Design 🗺️ Information Architecture 🏛️ Content Governance ⚙️ Content Operations

Content Strategy for Mobile

One content source, every device, no separate mobile site. Here is how to build it.

저자: Karen Mcgrane 2012 165 페이지

4.01

468 개의 평점

📋 Content Strategy 🔄 Responsive Design 🗺️ Information Architecture 🏛️ Content Governance ⚙️ Content Operations

Got Your Attention?

저자: Sam Horn • 2015

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

3.92

250

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Got Your Attention?

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

저자: Sam Horn 2015 216 페이지

3.92

250 개의 평점

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Managerial Leadership for Librarians

저자: G. Edward Evans • 2017

The library manager's playbook: public budgets, volunteer boards, and the scrutiny that never quits.

2.89

📚 Library Management 🤝 Nonprofit Management 🎯 Strategic Planning 📋 Board Governance ⚖️ Ethical Leadership

Managerial Leadership for Librarians

The library manager's playbook: public budgets, volunteer boards, and the scrutiny that never quits.

저자: G. Edward Evans 2017 400 페이지

2.89

18 개의 평점

📚 Library Management 🤝 Nonprofit Management 🎯 Strategic Planning 📋 Board Governance ⚖️ Ethical Leadership

One Simple Idea

저자: Stephen Key • 2016

A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.

3.95

500+

📜 Product Licensing 🌐 Open Innovation 💰 Passive Income 💼 Side Hustle 📞 Cold Calling

One Simple Idea

A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.

저자: Stephen Key 2016

3.95

500+ 개의 평점

📜 Product Licensing 🌐 Open Innovation 💰 Passive Income 💼 Side Hustle 📞 Cold Calling

The Elements of Choice

저자: Eric J. Johnson • 2021

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

3.91

500+

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

The Elements of Choice

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

저자: Eric J. Johnson 2021 400 페이지

3.91

500+ 개의 평점

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

The SaaS Sales Method Fundamentals

저자: Jacco van der Kooij • 2018

From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.

4.27

🏢 B2b Sales 📧 Cold Outreach 🤝 Consultative Selling 📱 Social Selling 💻 Technology Sales

The SaaS Sales Method Fundamentals

From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.

저자: Jacco van der Kooij 2018 124 페이지

4.27

63 개의 평점

🏢 B2b Sales 📧 Cold Outreach 🤝 Consultative Selling 📱 Social Selling 💻 Technology Sales

Mastermind Dinners

저자: Jayson Gaignard • 2014

Four to eight people, one table, and better relationships than a decade of networking events.

3.74

474

🏗️ Relationship Building 🎯 Strategic Networking 💬 Vulnerability In Business 📉 Entrepreneurial Setbacks 🧠 Connection Mindset

Mastermind Dinners

Four to eight people, one table, and better relationships than a decade of networking events.

저자: Jayson Gaignard 2014 102 페이지

3.74

474 개의 평점

🏗️ Relationship Building 🎯 Strategic Networking 💬 Vulnerability In Business 📉 Entrepreneurial Setbacks 🧠 Connection Mindset

Networking Is Not Working

저자: Derek Coburn • 2014

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

3.56

318

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

Networking Is Not Working

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

저자: Derek Coburn 2014 163 페이지

3.56

318 개의 평점

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

How to Master the Art of Selling Financial Services

저자: Tom Hopkins • 2009

Qualify without scripts, close without pressure: a trust-first playbook for financial advisors.

4.27

📊 Financial Advisors 📋 Sales Methodology 🤝 Consultative Selling 🔍 Prospect Qualification 🛑 Objection Handling

How to Master the Art of Selling Financial Services

Qualify without scripts, close without pressure: a trust-first playbook for financial advisors.

저자: Tom Hopkins 2009 181 페이지

4.27

66 개의 평점

📊 Financial Advisors 📋 Sales Methodology 🤝 Consultative Selling 🔍 Prospect Qualification 🛑 Objection Handling

Bankable Business Plans

저자: Edward G. Rogoff • 2003

A business plan that gets funded: how to build the case funders actually want to read.

3.96

1,000+

📋 Business Planning 💰 Startup Funding 📊 Financial Modeling ⚔️ Competitive Strategy 🔍 Market Analysis

Bankable Business Plans

A business plan that gets funded: how to build the case funders actually want to read.

저자: Edward G. Rogoff 2003 258 페이지

3.96

1,000+ 개의 평점

📋 Business Planning 💰 Startup Funding 📊 Financial Modeling ⚔️ Competitive Strategy 🔍 Market Analysis

Rainmaking Conversations

저자: Mike Schultz • 2011

Master a four-part conversation framework that turns buyer problems and goals into closed deals.

3.79

175

📋 Sales Methodology 🏢 B2b Selling 🤝 Consultative Selling 🧠 Buyer Psychology 🛡️ Objection Handling

Rainmaking Conversations

Master a four-part conversation framework that turns buyer problems and goals into closed deals.

저자: Mike Schultz 2011 288 페이지

3.79

175 개의 평점

📋 Sales Methodology 🏢 B2b Selling 🤝 Consultative Selling 🧠 Buyer Psychology 🛡️ Objection Handling

CRM at the Speed of Light

저자: Paul Greenberg • 2001

CRM is a business philosophy, not a technology project. The blueprint for making it real.

3.82

103

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention 📊 Sales Force Automation 💌 Relationship Marketing

CRM at the Speed of Light

CRM is a business philosophy, not a technology project. The blueprint for making it real.

저자: Paul Greenberg 2001 384 페이지

3.82

103 개의 평점

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention 📊 Sales Force Automation 💌 Relationship Marketing

The Right-Brain Business Plan

저자: Jennifer Lee. • 2011

Spreadsheets feel wrong for your creative work. A visual, paint-and-collage plan built on intuition.

4.03

500+

🎨 Creative Entrepreneurship 🗺️ Visual Planning 💸 Money Mindset 🏷️ Crafting Your Brand 🧠 Right-Brain Thinking

The Right-Brain Business Plan

Spreadsheets feel wrong for your creative work. A visual, paint-and-collage plan built on intuition.

저자: Jennifer Lee. 2011 240 페이지

4.03

500+ 개의 평점

🎨 Creative Entrepreneurship 🗺️ Visual Planning 💸 Money Mindset 🏷️ Crafting Your Brand 🧠 Right-Brain Thinking

Linked

저자: Omar Garriott • 2022

Recruiters reject 99% of applicants. The LinkedIn playbook for becoming the one they hire instead.

4.17

239

🎯 Job Search Strategy 🏷️ Personal Branding 🤝 Networking 🔄 Career Transitions 🎤 Interview Preparation

Linked

Recruiters reject 99% of applicants. The LinkedIn playbook for becoming the one they hire instead.

저자: Omar Garriott 2022 308 페이지

4.17

239 개의 평점

🎯 Job Search Strategy 🏷️ Personal Branding 🤝 Networking 🔄 Career Transitions 🎤 Interview Preparation

Levers

저자: Amos Schwartzfarb • 2021

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

4.19

166

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Levers

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

저자: Amos Schwartzfarb 2021 190 페이지

4.19

166 개의 평점

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Niching Up

저자: Chris Dreyer • 2022

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

4.01

279

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs 📚 Expertise Building 💰 Premium Pricing

Niching Up

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

저자: Chris Dreyer 2022 133 페이지

4.01

279 개의 평점

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs 📚 Expertise Building 💰 Premium Pricing

Reengineering Retail

저자: Doug Stephens • 2017

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

4.14

442

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery 👀 Attention Economics 💻 Retail Technology

Reengineering Retail

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

저자: Doug Stephens 2017 256 페이지

4.14

442 개의 평점

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery 👀 Attention Economics 💻 Retail Technology

No B.S. Trust Based Marketing

저자: Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing

Make customers trust you before they buy, using a system that removes risk and proves results.

저자: Matt Zagula 2012 240 페이지

4.29

149 개의 평점

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

Passive Income Freedom

저자: Gundi Gabrielle • 2019

Stack online income streams until they pay you five figures a month, no prior experience needed.

3.58

397

🖥️ Online Business 💸 Passive Income 💼 Side Hustles 🧑‍💼 Solopreneurship 💰 Low-Capital Startups

Passive Income Freedom

Stack online income streams until they pay you five figures a month, no prior experience needed.

저자: Gundi Gabrielle 2019 317 페이지

3.58

397 개의 평점

🖥️ Online Business 💸 Passive Income 💼 Side Hustles 🧑‍💼 Solopreneurship 💰 Low-Capital Startups

The Seven Pillars of Customer Success

저자: Wayne McCulloch • 2021

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

4.16

245

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 🔒 Retention Strategy

The Seven Pillars of Customer Success

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

저자: Wayne McCulloch 2021 349 페이지

4.16

245 개의 평점

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 🔒 Retention Strategy

Software as a Science

저자: Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Software as a Science

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

저자: Dan Martell 2024 333 페이지

4.53

169 개의 평점

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Architect and Entrepreneur

저자: Eric Reinholdt • 2015

A field guide for architects: how to brand, market, and build a lean, profitable design firm.

4.19

214

🏛️ Architecture Practice 💡 Design Business 📐 Lean Methodology 📖 Brand Storytelling 🤝 Client Acquisition

Architect and Entrepreneur

A field guide for architects: how to brand, market, and build a lean, profitable design firm.

저자: Eric Reinholdt 2015 226 페이지

4.19

214 개의 평점

🏛️ Architecture Practice 💡 Design Business 📐 Lean Methodology 📖 Brand Storytelling 🤝 Client Acquisition

Shark Tank Jump Start Your Business

저자: Michael Parrish DuDell • 2013

Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.

3.62

500+

🏢 Startup Playbooks 💰 Small Business Finance 🎤 Investor Pitching 🏷️ Brand Strategy 🌱 Company Culture

Shark Tank Jump Start Your Business

Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.

저자: Michael Parrish DuDell 2013 304 페이지

3.62

500+ 개의 평점

🏢 Startup Playbooks 💰 Small Business Finance 🎤 Investor Pitching 🏷️ Brand Strategy 🌱 Company Culture

SEO Fitness Workbook

저자: Jason McDonald • 2010

A seven-step workbook that makes ranking on Google a learnable skill, no jargon required.

4.12

180

🔍 Search Engine Optimization 📈 Digital Marketing 🔑 Keyword Research 🔗 Link Building 📝 Content Strategy

SEO Fitness Workbook

A seven-step workbook that makes ranking on Google a learnable skill, no jargon required.

저자: Jason McDonald 2010 125 페이지

4.12

180 개의 평점

🔍 Search Engine Optimization 📈 Digital Marketing 🔑 Keyword Research 🔗 Link Building 📝 Content Strategy

Rise of the Youpreneur

저자: Chris Ducker • 2018

When your brand is your name, no platform algorithm or policy change can make you obsolete.

4.08

283

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Rise of the Youpreneur

When your brand is your name, no platform algorithm or policy change can make you obsolete.

저자: Chris Ducker 2018 288 페이지

4.08

283 개의 평점

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

The Art of the Sale

저자: Philip Delves Broughton • 2012

Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.

3.68

400

🧠 Sales Psychology 🤝 Relationship Selling 🎭 Authentic Selling ❤️ Emotional Intelligence 🎯 Consultative Selling

The Art of the Sale

Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.

저자: Philip Delves Broughton 2012 299 페이지

3.68

400 개의 평점

🧠 Sales Psychology 🤝 Relationship Selling 🎭 Authentic Selling ❤️ Emotional Intelligence 🎯 Consultative Selling

How To Start a Business without Any Money

저자: Rachel Bridge • 2012

Find a gap, get paid first, and use the free tools: the zero-capital startup formula.

3.55

190

🥾 Startup Bootstrapping 🔄 Lean Startup Methods 📣 Guerrilla Marketing 💰 Cash Flow Management 🤝 Business Networking

How To Start a Business without Any Money

Find a gap, get paid first, and use the free tools: the zero-capital startup formula.

저자: Rachel Bridge 2012 304 페이지

3.55

190 개의 평점

🥾 Startup Bootstrapping 🔄 Lean Startup Methods 📣 Guerrilla Marketing 💰 Cash Flow Management 🤝 Business Networking

The Nuclear Effect

저자: Scott Oldford • 2020

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

3.64

226

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales 🤝 Ethical Selling 📊 Cash Flow Management

The Nuclear Effect

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

저자: Scott Oldford 2020 280 페이지

3.64

226 개의 평점

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales 🤝 Ethical Selling 📊 Cash Flow Management

Writing AI Prompts For Dummies

저자: Stephanie Diamond • 2024

AI gives back exactly what you give it. Learn the asking framework that changes everything.

2.83

📖 Ai Literacy ⌨️ Prompt Engineering 🧩 Generative Ai Guides 💼 Ai For Business 🤝 Human-Ai Collaboration

Writing AI Prompts For Dummies

AI gives back exactly what you give it. Learn the asking framework that changes everything.

저자: Stephanie Diamond 2024 270 페이지

2.83

46 개의 평점

📖 Ai Literacy ⌨️ Prompt Engineering 🧩 Generative Ai Guides 💼 Ai For Business 🤝 Human-Ai Collaboration

Bottlenecks

저자: David C. Evans • 2017

Why users ignore you: invisible psychological filters that every digital product must survive.

4.14

175

🎨 Ux Design 🧠 Cognitive Psychology 🧬 Memetic Theory 📈 Viral Growth 🧩 Behavioral Design

Bottlenecks

Why users ignore you: invisible psychological filters that every digital product must survive.

저자: David C. Evans 2017 281 페이지

4.14

175 개의 평점

🎨 Ux Design 🧠 Cognitive Psychology 🧬 Memetic Theory 📈 Viral Growth 🧩 Behavioral Design

Groundswell

저자: Charlene Li • 2008

Customers now trust each other more than they trust your brand. The strategy for adapting.

3.75

5,000+

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Groundswell

Customers now trust each other more than they trust your brand. The strategy for adapting.

저자: Charlene Li 2008 286 페이지

3.75

5,000+ 개의 평점

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Event Planning and Management

저자: Ruth Dowson • 2014

A planning system for events that must deliver, from the first objective to the final debrief.

4.33

🎪 Event Planning 📰 Public Relations 📦 Event Logistics 📣 Event Marketing 🗺️ Strategic Planning

Event Planning and Management

A planning system for events that must deliver, from the first objective to the final debrief.

저자: Ruth Dowson 2014 328 페이지

4.33

12 개의 평점

🎪 Event Planning 📰 Public Relations 📦 Event Logistics 📣 Event Marketing 🗺️ Strategic Planning

Captivology

저자: Ben Parr • 2015

Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.

3.79

391

👁 Attention Economy 📊 Marketing Psychology 🧠 Behavioral Economics 🎯 Persuasion Science 🤔 Cognitive Biases

Captivology

Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.

저자: Ben Parr 2015 256 페이지

3.79

391 개의 평점

👁 Attention Economy 📊 Marketing Psychology 🧠 Behavioral Economics 🎯 Persuasion Science 🤔 Cognitive Biases

Amaze Every Customer Every Time

저자: Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Amaze Every Customer Every Time

How a hardware chain beats the giants on service: 52 tactics your business can steal.

저자: Shep Hyken 2013 240 페이지

3.94

192 개의 평점

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Newsletter Ninja 2

저자: Tammi Labrecque • 2022

Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.

4.50

352

🏗️ Platform Building 📚 Book Marketing 🧲 Lead Generation 💌 Reader Engagement 💼 Author Business

Newsletter Ninja 2

Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.

저자: Tammi Labrecque 2022 122 페이지

4.50

352 개의 평점

🏗️ Platform Building 📚 Book Marketing 🧲 Lead Generation 💌 Reader Engagement 💼 Author Business

Small Message, Big Impact

저자: Terri L. Sjodin • 2011

Thirty seconds is all you get. Make it open a door instead of close a deal.

3.49

275

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Small Message, Big Impact

Thirty seconds is all you get. Make it open a door instead of close a deal.

저자: Terri L. Sjodin 2011 239 페이지

3.49

275 개의 평점

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Breaking Banks

저자: Brett King • 2014

Physical bank branches are dying. Their replacements are apps built by coders who own no vaults.

3.68

140

🏦 Digital Banking 💥 Fintech Disruption 📱 Branchless Banking 🔌 Embedded Finance 💳 Payment Innovation

Breaking Banks

Physical bank branches are dying. Their replacements are apps built by coders who own no vaults.

저자: Brett King 2014 288 페이지

3.68

140 개의 평점

🏦 Digital Banking 💥 Fintech Disruption 📱 Branchless Banking 🔌 Embedded Finance 💳 Payment Innovation

Free Prize Inside

저자: Seth Godin • 2004

Build products that sell themselves: small creative bets instead of big ad budgets.

3.85

1,000+

🎯 Product Differentiation 🏢 Intrapreneurship 🎨 Design Innovation 🗣️ Word Of Mouth 🦸 Innovation Champions

Free Prize Inside

Build products that sell themselves: small creative bets instead of big ad budgets.

저자: Seth Godin 2004 268 페이지

3.85

1,000+ 개의 평점

🎯 Product Differentiation 🏢 Intrapreneurship 🎨 Design Innovation 🗣️ Word Of Mouth 🦸 Innovation Champions

25 Need-To-Know Key Performance Indicators

저자: Bernard Marr • 2014

Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.

3.91

🎯 Performance Measurement 👥 Customer Analytics 📊 Financial Ratios ⚙️ Operational Efficiency 👷 Workforce Analytics

25 Need-To-Know Key Performance Indicators

Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.

저자: Bernard Marr 2014

3.91

35 개의 평점

🎯 Performance Measurement 👥 Customer Analytics 📊 Financial Ratios ⚙️ Operational Efficiency 👷 Workforce Analytics

The Reluctant Entrepreneur

저자: Michael Masterson • 2012

Keep your job, start a side business, test cheaply, and let cash flow replace your salary.

3.61

174

💼 Side Business 🌱 Bootstrapping 🔬 Lean Startups 📬 Direct Marketing ⭐ Hiring Top Talent

The Reluctant Entrepreneur

Keep your job, start a side business, test cheaply, and let cash flow replace your salary.

저자: Michael Masterson 2012 192 페이지

3.61

174 개의 평점

💼 Side Business 🌱 Bootstrapping 🔬 Lean Startups 📬 Direct Marketing ⭐ Hiring Top Talent

Forever Employable

저자: Jeff Gothelf • 2020

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

3.71

440

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

Forever Employable

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

저자: Jeff Gothelf 2020 106 페이지

3.71

440 개의 평점

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

ALWAYS BE QUALIFYING

저자: Darius Lahoutifard • 2020

A B2B checklist for knowing which deals to chase, and which to walk away from.

4.00

146

🏢 B2B Sales 📋 Sales Methodology ✅ Sales Qualification 💰 ROI Selling 📊 Pipeline Management

ALWAYS BE QUALIFYING

A B2B checklist for knowing which deals to chase, and which to walk away from.

저자: Darius Lahoutifard 2020 146 페이지

4.00

146 개의 평점

🏢 B2B Sales 📋 Sales Methodology ✅ Sales Qualification 💰 ROI Selling 📊 Pipeline Management

Michael O'Leary

저자: Matt Cooper • 2018

He saved €40,000 by cutting free ice; built Europe's biggest airline. The pilots forced a reckoning.

4.09

200

🛫 Airline Business ✈️ No-Frills Service 💰 Cost Discipline 🎪 Publicity Stunts 😤 Abrasive Leadership

Michael O'Leary

He saved €40,000 by cutting free ice; built Europe's biggest airline. The pilots forced a reckoning.

저자: Matt Cooper 2018 368 페이지

4.09

200 개의 평점

🛫 Airline Business ✈️ No-Frills Service 💰 Cost Discipline 🎪 Publicity Stunts 😤 Abrasive Leadership

The Halbert Copywriting Method Part III

저자: Bond Halbert • 2016

Four editing passes that make buyers read every word of every ad.

4.15

📝 Copywriting 📬 Direct Response Marketing 🗣️ Persuasive Writing 🪝 Attention Hooks ✂️ Self-Editing

The Halbert Copywriting Method Part III

Four editing passes that make buyers read every word of every ad.

저자: Bond Halbert 2016 106 페이지

4.15

27 개의 평점

📝 Copywriting 📬 Direct Response Marketing 🗣️ Persuasive Writing 🪝 Attention Hooks ✂️ Self-Editing

The Essential Guide to Getting Your Book Published

저자: Arielle Eckstut • 2005

After the manuscript comes the business: getting published, from query to royalty check.

4.25

500+

🏢 Publishing Industry 📚 Traditional Publishing 📄 Book Proposals ✉️ Query Letters 💻 Self-Publishing

The Essential Guide to Getting Your Book Published

After the manuscript comes the business: getting published, from query to royalty check.

저자: Arielle Eckstut 2005 802 페이지

4.25

500+ 개의 평점

🏢 Publishing Industry 📚 Traditional Publishing 📄 Book Proposals ✉️ Query Letters 💻 Self-Publishing

Persuasion

저자: Lee Hartley Carter • 2019

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

3.68

168

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

Persuasion

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

저자: Lee Hartley Carter 2019 272 페이지

3.68

168 개의 평점

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

Secrets of a Master Closer

저자: Mike Kaplan • 2012

A step-by-step process for closing every sale, and the control-first mindset that powers it.

3.81

324

📞 Sales Techniques 🔍 Qualifying Leads 🚧 Objection Handling 🧠 Persuasion Techniques ❓ Problem-Led Selling

Secrets of a Master Closer

A step-by-step process for closing every sale, and the control-first mindset that powers it.

저자: Mike Kaplan 2012 198 페이지

3.81

324 개의 평점

📞 Sales Techniques 🔍 Qualifying Leads 🚧 Objection Handling 🧠 Persuasion Techniques ❓ Problem-Led Selling

How to Build a Multi-Level Money Machine

저자: Randy Gage • 1998

Most people in MLM fail because they sell. The ones who sort build empires.

4.19

171

🕸️ Network Marketing 🔍 Prospecting 👥 Team Building 💸 Residual Income 🚀 Side Hustle

How to Build a Multi-Level Money Machine

Most people in MLM fail because they sell. The ones who sort build empires.

저자: Randy Gage 1998 277 페이지

4.19

171 개의 평점

🕸️ Network Marketing 🔍 Prospecting 👥 Team Building 💸 Residual Income 🚀 Side Hustle

No B.S. Marketing to the Affluent

저자: Dan S. Kennedy • 2008

Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.

4.11

425

💎 Luxury Marketing ✉️ Direct Response Marketing 💰 Premium Pricing 🎯 Authority Positioning 👑 Status Consumption

No B.S. Marketing to the Affluent

Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.

저자: Dan S. Kennedy 2008 428 페이지

4.11

425 개의 평점

💎 Luxury Marketing ✉️ Direct Response Marketing 💰 Premium Pricing 🎯 Authority Positioning 👑 Status Consumption

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