최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Enchantment

저자: Guy Kawasaki • 2011

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

3.74

11,000+

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Enchantment

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

저자: Guy Kawasaki 2011 211 페이지

3.74

11,000+ 개의 평점

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

The Architecture of Persuasion

저자: Michael Masterson • 2009

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

4.25

166

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

The Architecture of Persuasion

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

저자: Michael Masterson 2009 121 페이지

4.25

166 개의 평점

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

Building an Empire

저자: Brian Carruthers • 2014

The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.

4.40

500+

🕸️ Network Marketing 📞 Direct Sales 🧱 Downline Building 💸 Residual Income 🛡️ Sales Rejection

Building an Empire

The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.

저자: Brian Carruthers 2014 272 페이지

4.40

500+ 개의 평점

🕸️ Network Marketing 📞 Direct Sales 🧱 Downline Building 💸 Residual Income 🛡️ Sales Rejection

린 스타트업을 위한 UX

저자: 로라 클라인 • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2,000+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

린 스타트업을 위한 UX

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

저자: 로라 클라인 2013 233 페이지

4.10

2,000+ 개의 평점

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Invisible Selling Machine

저자: Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

376

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

저자: Ryan Deiss 2015 172 페이지

4.18

376 개의 평점

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

무의식 브랜딩

저자: 더글러스 밴 프랫 • 2012

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

3.94

342

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy 🧬 Evolutionary Psychology 🌀 Unconscious Influence

무의식 브랜딩

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

저자: 더글러스 밴 프랫 2012 288 페이지

3.94

342 개의 평점

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy 🧬 Evolutionary Psychology 🌀 Unconscious Influence

Design Driven Innovation

저자: Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

저자: Roberto Verganti 2009 288 페이지

4.00

498 개의 평점

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The Choice Factory

저자: Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

1,000+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

저자: Richard Shotton 2018 202 페이지

4.11

1,000+ 개의 평점

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Startup Owner's Manual Strategy Guide

저자: Steve Blank • 2012

The original playbook for founders: stop guessing, start testing, find a business model that scales.

4.28

109

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

The Startup Owner's Manual Strategy Guide

The original playbook for founders: stop guessing, start testing, find a business model that scales.

저자: Steve Blank 2012 608 페이지

4.28

109 개의 평점

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

Presenting to Win

저자: Jerry Weissman • 2003

The framework for moving any audience from indifference to action, one slide at a time.

3.93

1,000+

🎤 Presentation Skills 📖 Business Storytelling 🗣️ Public Speaking 👥 Audience Engagement 🖼️ Slide Design

Presenting to Win

The framework for moving any audience from indifference to action, one slide at a time.

저자: Jerry Weissman 2003 252 페이지

3.93

1,000+ 개의 평점

🎤 Presentation Skills 📖 Business Storytelling 🗣️ Public Speaking 👥 Audience Engagement 🖼️ Slide Design

Virtual Selling

저자: Jeb Blount • 2020

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

3.92

396

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

Virtual Selling

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

저자: Jeb Blount 2020 354 페이지

3.92

396 개의 평점

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

Tim Cook

저자: Leander Kahney • 2019

They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.

3.70

3,000+

🍎 Apple History 💻 Tech Leadership ❤️ Values-Driven Leadership ⚖️ Corporate Ethics 📦 Supply Chain Management

Tim Cook

They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.

저자: Leander Kahney 2019 320 페이지

3.70

3,000+ 개의 평점

🍎 Apple History 💻 Tech Leadership ❤️ Values-Driven Leadership ⚖️ Corporate Ethics 📦 Supply Chain Management

No B.S. Sales Success In The New Economy

저자: Dan S. Kennedy • 2010

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

4.31

153

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

No B.S. Sales Success In The New Economy

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

저자: Dan S. Kennedy 2010 262 페이지

4.31

153 개의 평점

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

Demand-Side Sales 101

저자: Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

500+

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101

Stop selling features. The customer's desire to make progress is what actually closes deals.

저자: Bob Moesta 2020 224 페이지

4.30

500+ 개의 평점

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Pour Your Heart Into It

저자: Howard Schultz • 1997

How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.

4.02

12,000+

☕ Coffee Industry 📖 Founder Memoir 🏢 Company Culture 🧭 Values-Driven Leadership 🏗️ Brand Building

Pour Your Heart Into It

How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.

저자: Howard Schultz 1997 368 페이지

4.02

12,000+ 개의 평점

☕ Coffee Industry 📖 Founder Memoir 🏢 Company Culture 🧭 Values-Driven Leadership 🏗️ Brand Building

당신의 메시지

저자: 주디 카터 • 2013

Your life stories are worth paying for. A blueprint for turning them into a speaking career.

4.39

159

🎤 Public Speaking 💰 Speaking Careers 📖 Personal Storytelling 😂 Humor In Speaking ✍️ Speech Writing

당신의 메시지

Your life stories are worth paying for. A blueprint for turning them into a speaking career.

저자: 주디 카터 2013 336 페이지

4.39

159 개의 평점

🎤 Public Speaking 💰 Speaking Careers 📖 Personal Storytelling 😂 Humor In Speaking ✍️ Speech Writing

Giftology

저자: John Ruhlin • 2016

One knife, no logo, worst possible moment. The business gift that actually works.

4.06

1,000+

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Giftology

One knife, no logo, worst possible moment. The business gift that actually works.

저자: John Ruhlin 2016 184 페이지

4.06

1,000+ 개의 평점

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Winning on Purpose

저자: Fred Reichheld • 2021

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

3.97

428

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Winning on Purpose

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

저자: Fred Reichheld 2021 256 페이지

3.97

428 개의 평점

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

UX Strategy

저자: Jaime Levy • 2014

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

3.94

1,000+

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery 📋 User Research 📊 Competitive Analysis

UX Strategy

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

저자: Jaime Levy 2014 310 페이지

3.94

1,000+ 개의 평점

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery 📋 User Research 📊 Competitive Analysis

All In Startup

저자: Diana Kander • 2014

At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.

4.07

500+

📚 Business Novel 🔬 Lean Startup Method 🧠 Mentor Apprentice 🃏 Poker And Business 📖 Instructional Fiction

All In Startup

At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.

저자: Diana Kander 2014 304 페이지

4.07

500+ 개의 평점

📚 Business Novel 🔬 Lean Startup Method 🧠 Mentor Apprentice 🃏 Poker And Business 📖 Instructional Fiction

Selling in a Crisis

저자: Jeb Blount • 2022

When markets crash, panic loses deals. The prospecting, pricing, and mindset moves that win.

4.10

199

📉 Recession Proofing 📞 Sales Prospecting 🔧 Pipeline Management ⏰ Time Management 👂 Active Listening

Selling in a Crisis

When markets crash, panic loses deals. The prospecting, pricing, and mindset moves that win.

저자: Jeb Blount 2022 207 페이지

4.10

199 개의 평점

📉 Recession Proofing 📞 Sales Prospecting 🔧 Pipeline Management ⏰ Time Management 👂 Active Listening

Mastering the Complex Sale

저자: Jeff Thull • 2003

In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.

3.91

457

🏢 Complex Sales 🏭 B2b Sales 🩺 Diagnostic Selling 💬 Consultative Selling 📋 Sales Methodology

Mastering the Complex Sale

In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.

저자: Jeff Thull 2003 304 페이지

3.91

457 개의 평점

🏢 Complex Sales 🏭 B2b Sales 🩺 Diagnostic Selling 💬 Consultative Selling 📋 Sales Methodology

브랜드 실패

저자: 매트 헤이그 • 2003

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

3.58

500+

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures 📋 Case Studies 🚨 Crisis Management

브랜드 실패

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

저자: 매트 헤이그 2003 256 페이지

3.58

500+ 개의 평점

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures 📋 Case Studies 🚨 Crisis Management

Content Strategy for the Web

저자: Kristina Halvorson • 2012

Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.

4.00

2,000+

🧱 Content Strategy ✍️ Web Writing ♻️ Content Lifecycle ⚙️ Content Operations 📝 Editorial Strategy

Content Strategy for the Web

Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.

저자: Kristina Halvorson 2012 198 페이지

4.00

2,000+ 개의 평점

🧱 Content Strategy ✍️ Web Writing ♻️ Content Lifecycle ⚙️ Content Operations 📝 Editorial Strategy

How To Make It in the New Music Business

저자: Ari Herstand • 2016

The business half of music: booking, licensing, touring, and building the fans who actually pay.

4.39

500+

🎸 Diy Music Career 🎨 Independent Artists 💌 Fan Engagement 💰 Monetizing Creativity 🚐 Touring Strategy

How To Make It in the New Music Business

The business half of music: booking, licensing, touring, and building the fans who actually pay.

저자: Ari Herstand 2016 400 페이지

4.39

500+ 개의 평점

🎸 Diy Music Career 🎨 Independent Artists 💌 Fan Engagement 💰 Monetizing Creativity 🚐 Touring Strategy

The Official Get Rich Guide to Information Marketing

저자: Dan S. Kennedy • 2007

A 12-month system to generate seven figures selling e-books, courses, and coaching online.

3.79

149

🏷️ Information Marketing 📬 Direct Response Marketing 💻 Internet Business 🛒 Sales Funnels 📧 Email Marketing

The Official Get Rich Guide to Information Marketing

A 12-month system to generate seven figures selling e-books, courses, and coaching online.

저자: Dan S. Kennedy 2007 288 페이지

3.79

149 개의 평점

🏷️ Information Marketing 📬 Direct Response Marketing 💻 Internet Business 🛒 Sales Funnels 📧 Email Marketing

Eat Their Lunch

저자: Anthony Iannarino • 2018

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

4.08

390

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy 💎 Value Selling 🗺️ Stakeholder Management

Eat Their Lunch

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

저자: Anthony Iannarino 2018 240 페이지

4.08

390 개의 평점

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy 💎 Value Selling 🗺️ Stakeholder Management

The Customer Service Revolution

저자: John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution

A systematic playbook for customer experiences so good your customers stop asking about price.

저자: John R. DiJulius 2015 205 페이지

4.04

279 개의 평점

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

Design Is a Job

저자: Mike Monteiro • 2012

Stop designing for exposure: a field manual for building a profitable, sustainable design practice.

4.22

5,000+

🏢 Design Business 🎨 Creative Freelancing 💰 Value Pricing 📝 Contract Negotiation 🤝 Client Management

Design Is a Job

Stop designing for exposure: a field manual for building a profitable, sustainable design practice.

저자: Mike Monteiro 2012 135 페이지

4.22

5,000+ 개의 평점

🏢 Design Business 🎨 Creative Freelancing 💰 Value Pricing 📝 Contract Negotiation 🤝 Client Management

The Lazy Man's Way to Riches

저자: Joe Karbo • 1973

A daily mental drill rewrites your self-image ceiling; the rest is mail-order math.

3.66

121

🪞 Self-Image Psychology 🧠 Subconscious Mind 🔊 Affirmations 📬 Direct Response Marketing 📊 Media Buying

The Lazy Man's Way to Riches

A daily mental drill rewrites your self-image ceiling; the rest is mail-order math.

저자: Joe Karbo 1973 156 페이지

3.66

121 개의 평점

🪞 Self-Image Psychology 🧠 Subconscious Mind 🔊 Affirmations 📬 Direct Response Marketing 📊 Media Buying

Swim with the Sharks Without Being Eaten Alive

저자: Harvey MacKay • 1988

The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.

3.93

6,000+

🧑‍💼 Business Negotiations 📈 Sales Techniques 🤝 Customer Relationships 🗣️ Persuasion And Influence 🏆 Competitive Strategy

Swim with the Sharks Without Being Eaten Alive

The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.

저자: Harvey MacKay 1988 288 페이지

3.93

6,000+ 개의 평점

🧑‍💼 Business Negotiations 📈 Sales Techniques 🤝 Customer Relationships 🗣️ Persuasion And Influence 🏆 Competitive Strategy

Retention Point

저자: Robert Skrob • 2018

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

3.73

309

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement 🏘️ Community Building 🧭 Onboarding Strategy

Retention Point

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

저자: Robert Skrob 2018 162 페이지

3.73

309 개의 평점

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement 🏘️ Community Building 🧭 Onboarding Strategy

Unlocking the Customer Value Chain

저자: Thales S Teixeira • 2019

Disruption follows the customer chain, not the technology curve. The next break is predictable.

4.05

🧨 Disruption Theory 🔄 Business Model Innovation 🗺️ Customer Journey Mapping 📈 Startup Scaling 👁️ Consumer Behavior

Unlocking the Customer Value Chain

Disruption follows the customer chain, not the technology curve. The next break is predictable.

저자: Thales S Teixeira 2019 352 페이지

4.05

22 개의 평점

🧨 Disruption Theory 🔄 Business Model Innovation 🗺️ Customer Journey Mapping 📈 Startup Scaling 👁️ Consumer Behavior

Logos that Last

저자: Allan Peters • 2023

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

4.21

253

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

Logos that Last

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

저자: Allan Peters 2023 208 페이지

4.21

253 개의 평점

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

Methods of Persuasion

저자: Nick Kolenda • 2013

Every decision rides on invisible psychological rails. Here is how to lay the track.

4.14

1,000+

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Methods of Persuasion

Every decision rides on invisible psychological rails. Here is how to lay the track.

저자: Nick Kolenda 2013 240 페이지

4.14

1,000+ 개의 평점

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases 📊 Behavioral Economics 🤝 Compliance Tactics

Trump

저자: Donald J. Trump • 2004

Spot underpriced assets, dominate the table, and turn a name into an entire business empire.

3.61

2,000+

🏠 Real Estate Investing 🏗️ Brand Building 🤝 Negotiation Tactics 💰 Wealth Mindset 📈 Wealth Creation

Trump

Spot underpriced assets, dominate the table, and turn a name into an entire business empire.

저자: Donald J. Trump 2004 288 페이지

3.61

2,000+ 개의 평점

🏠 Real Estate Investing 🏗️ Brand Building 🤝 Negotiation Tactics 💰 Wealth Mindset 📈 Wealth Creation

Neuro Web Design

저자: Susan M. Weinschenk • 2008

The conscious mind is your site's last reader. Design for the ones that decide first.

3.85

500+

🖥️ Web Design 📱 User Experience 📈 Behavioral Economics 🧠 Behavioral Psychology 🔍 Cognitive Biases

Neuro Web Design

The conscious mind is your site's last reader. Design for the ones that decide first.

저자: Susan M. Weinschenk 2008 168 페이지

3.85

500+ 개의 평점

🖥️ Web Design 📱 User Experience 📈 Behavioral Economics 🧠 Behavioral Psychology 🔍 Cognitive Biases

Selling Luxury

저자: Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Selling Luxury

Win luxury clients who return for life: the five-star service skills no sales training teaches.

저자: Robin Lent 2009 176 페이지

3.54

233 개의 평점

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Zero to Sold

저자: Arvid Kahl • 2020

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

4.14

434

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Zero to Sold

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

저자: Arvid Kahl 2020 502 페이지

4.14

434 개의 평점

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

You Are The Brand

저자: Mike Kim • 2021

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

4.22

259

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

You Are The Brand

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

저자: Mike Kim 2021 225 페이지

4.22

259 개의 평점

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

A Technique for Producing Ideas

저자: James Webb Young • 1940

Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.

4.05

5,000+

💡 Idea Generation 📋 Creative Process ⚙️ Systematic Creativity 🧩 Combinatorial Creativity 📢 Advertising Classics

A Technique for Producing Ideas

Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.

저자: James Webb Young 1940 64 페이지

4.05

5,000+ 개의 평점

💡 Idea Generation 📋 Creative Process ⚙️ Systematic Creativity 🧩 Combinatorial Creativity 📢 Advertising Classics

The Pricing Roadmap

저자: Ulrik Lehrskov-Schmidt • 2023

B2B SaaS pricing done backwards: build the structure around who pays, not what you built.

5.00

💰 Pricing Strategy ☁️ B2b Saas 📊 Value-Based Pricing 🔧 Jobs To Be Done 🔄 Subscription Models

The Pricing Roadmap

B2B SaaS pricing done backwards: build the structure around who pays, not what you built.

저자: Ulrik Lehrskov-Schmidt 2023 296 페이지

5.00

1 개의 평점

💰 Pricing Strategy ☁️ B2b Saas 📊 Value-Based Pricing 🔧 Jobs To Be Done 🔄 Subscription Models

Made to Stick (Chapter 4

저자: Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

126

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Made to Stick (Chapter 4

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

저자: Chip Heath 2008 291 페이지

4.21

126 개의 평점

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Convert!

저자: Ben Hunt • 2011

Stop designing for yourself. A system for building websites that answer what visitors actually need.

3.91

128

🎯 Conversion Optimization 🧠 Buyer Psychology 🗺️ Buyer Journey 📝 Content Strategy 🔍 Seo Writing

Convert!

Stop designing for yourself. A system for building websites that answer what visitors actually need.

저자: Ben Hunt 2011 312 페이지

3.91

128 개의 평점

🎯 Conversion Optimization 🧠 Buyer Psychology 🗺️ Buyer Journey 📝 Content Strategy 🔍 Seo Writing

Words That Work

저자: Frank Luntz • 2006

Your audience hears their own version. A pollster's method for making your words land as intended.

3.62

2,000+

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Words That Work

Your audience hears their own version. A pollster's method for making your words land as intended.

저자: Frank Luntz 2006 483 페이지

3.62

2,000+ 개의 평점

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Better, Simpler Strategy

저자: Felix Oberholzer-Gee • 2021

A better strategy is simpler: make customers happier to pay and employees happier to stay.

4.06

415

🏢 Corporate Strategy 📈 Value Creation 🎯 Customer Value 🌍 Stakeholder Capitalism ⚖️ Strategic Trade-Offs

Better, Simpler Strategy

A better strategy is simpler: make customers happier to pay and employees happier to stay.

저자: Felix Oberholzer-Gee 2021 273 페이지

4.06

415 개의 평점

🏢 Corporate Strategy 📈 Value Creation 🎯 Customer Value 🌍 Stakeholder Capitalism ⚖️ Strategic Trade-Offs

The Art & Business Of Ghostwriting

저자: Nicolas Cole • 2023

Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.

4.27

122

👻 Ghostwriting ✍️ Freelance Writing 🧠 Thought Leadership 💼 Solopreneurship 📊 Content Marketing

The Art & Business Of Ghostwriting

Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.

저자: Nicolas Cole 2023 264 페이지

4.27

122 개의 평점

👻 Ghostwriting ✍️ Freelance Writing 🧠 Thought Leadership 💼 Solopreneurship 📊 Content Marketing

Go for No! for Network Marketing

저자: Richard Fenton • 2017

Collect rejections, not yeses: the network marketing system where more nos means more success.

4.44

299

🏢 Network Marketing 💰 Direct Sales 🚫 Rejection Handling 📞 Cold Outreach 🔄 Reframing Failure

Go for No! for Network Marketing

Collect rejections, not yeses: the network marketing system where more nos means more success.

저자: Richard Fenton 2017 144 페이지

4.44

299 개의 평점

🏢 Network Marketing 💰 Direct Sales 🚫 Rejection Handling 📞 Cold Outreach 🔄 Reframing Failure

Outside In

저자: Harley Manning • 2012

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

3.93

500+

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Outside In

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

저자: Harley Manning 2012 272 페이지

3.93

500+ 개의 평점

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Making Websites Win

저자: Karl Blanks • 2017

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

4.31

435

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing 🔍 Customer Research ✍️ Copywriting

Making Websites Win

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

저자: Karl Blanks 2017 352 페이지

4.31

435 개의 평점

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing 🔍 Customer Research ✍️ Copywriting

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