최고의 비즈니스 도서 | 요약 & 오디오

비즈니스 도서 요약

HBR's 10 Must Reads on Change Management

저자: Harvard Business Publishing • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

3.87

1,000+

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

HBR's 10 Must Reads on Change Management

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

저자: Harvard Business Publishing 2015 224 페이지

3.87

1,000+ 개의 평점

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

아메리칸 아이콘

저자: 브라이스 G. 호프만 • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5,000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

아메리칸 아이콘

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

저자: 브라이스 G. 호프만 2012 432 페이지

4.42

5,000+ 개의 평점

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

The JOLT Effect

저자: Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

4.10

500+

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

저자: Matthew Dixon 2022 254 페이지

4.10

500+ 개의 평점

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

Brainfluence

저자: Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1,000+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

저자: Roger Dooley 2011 304 페이지

3.96

1,000+ 개의 평점

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Blue Ocean Strategy, Expanded Edition

저자: W. Chan Kim • 2005

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

4.01

88,000+

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Blue Ocean Strategy, Expanded Edition

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

저자: W. Chan Kim 2005 287 페이지

4.01

88,000+ 개의 평점

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

The Sales Acceleration Formula

저자: Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

4.26

2,000+

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

The Sales Acceleration Formula

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

저자: Mark Roberge 2015 224 페이지

4.26

2,000+ 개의 평점

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

퍼미션 마케팅

저자: 세스 고딘 • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14,000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

퍼미션 마케팅

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

저자: 세스 고딘 2014 256 페이지

3.91

14,000+ 개의 평점

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

핵심성과지표(KPI)

저자: 버나드 마 • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

핵심성과지표(KPI)

Data drowns most managers. The 75 indicators that surface what a business needs to know.

저자: 버나드 마 2011 347 페이지

3.91

256 개의 평점

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Competition Demystified

저자: Bruce C. Greenwald • 2005

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

4.30

1,000+

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

Competition Demystified

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

저자: Bruce C. Greenwald 2005 416 페이지

4.30

1,000+ 개의 평점

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

HBR 전략 필독서 10선

저자: 마이클 E. 포터 • 2010

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

4.02

3,000+

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

HBR 전략 필독서 10선

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

저자: 마이클 E. 포터 2010 288 페이지

4.02

3,000+ 개의 평점

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

The Copywriter's Handbook

저자: Robert W. Bly • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

3.92

5,000+

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The Copywriter's Handbook

Most readers never get past the headline. The rules for making every remaining word sell.

저자: Robert W. Bly 1985 410 페이지

3.92

5,000+ 개의 평점

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

Management, Revised Edition

저자: Peter F. Drucker • 1985

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

4.29

1,000+

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Management, Revised Edition

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

저자: Peter F. Drucker 1985 609 페이지

4.29

1,000+ 개의 평점

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

기업가를 위한 재무 인텔리전스

저자: 카렌 버먼 • 2008

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

4.19

2,000+

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

기업가를 위한 재무 인텔리전스

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

저자: 카렌 버먼 2008 364 페이지

4.19

2,000+ 개의 평점

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

사랑이 최고의 경쟁력이다

저자: 팀 샌더스 • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3,000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

사랑이 최고의 경쟁력이다

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

저자: 팀 샌더스 2002

3.85

3,000+ 개의 평점

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Founder's Mentality

저자: Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1,000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

저자: Chris Zook 2016 224 페이지

3.80

1,000+ 개의 평점

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Leadership and the One Minute Manager

저자: Kenneth H. Blanchard • 1985

Stop looking for the one right way to lead. Match your style to each person's readiness.

3.96

4,000+

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

Leadership and the One Minute Manager

Stop looking for the one right way to lead. Match your style to each person's readiness.

저자: Kenneth H. Blanchard 1985 160 페이지

3.96

4,000+ 개의 평점

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

The New Strategic Selling

저자: Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

3.90

1,000+

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

저자: Robert B. Miller 1985 448 페이지

3.90

1,000+ 개의 평점

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Cracking the Sales Management Code

저자: Jason Jordan • 2011

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

4.04

500+

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Cracking the Sales Management Code

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

저자: Jason Jordan 2011 272 페이지

4.04

500+ 개의 평점

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Influencer

저자: Brittany Hennessy • 2018

What to charge, what to sign, when to hire an agent: the business manual for influencers.

3.70

2,000+

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Influencer

What to charge, what to sign, when to hire an agent: the business manual for influencers.

저자: Brittany Hennessy 2018 272 페이지

3.70

2,000+ 개의 평점

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Venture Deals

저자: Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17,000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

저자: Brad Feld 2011 345 페이지

4.12

17,000+ 개의 평점

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Company of One

저자: Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6,000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

저자: Paul Jarvis 2019 240 페이지

3.91

6,000+ 개의 평점

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

SYSTEMology

저자: David Jenyns • 2020

Your business runs you. A repeatable method to flip that, starting with your vital processes.

4.21

500+

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

SYSTEMology

Your business runs you. A repeatable method to flip that, starting with your vital processes.

저자: David Jenyns 2020 219 페이지

4.21

500+ 개의 평점

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

The Science of Selling

저자: David Hoffeld • 2016

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

3.99

500+

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Science of Selling

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

저자: David Hoffeld 2016 288 페이지

3.99

500+ 개의 평점

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Experience Economy

저자: James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

2,000+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy

Goods became services. Now services are becoming experiences. The next step: transformations.

저자: James H. Gilmore 1999 359 페이지

3.80

2,000+ 개의 평점

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

블루오션 시프트

저자: W. 찬 김 • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

1,000+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

블루오션 시프트

A field-tested system for growing by creating new demand, not fighting over what already exists.

저자: W. 찬 김 2017 336 페이지

3.90

1,000+ 개의 평점

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

All Marketers Are Liars

저자: Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16,000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

저자: Seth Godin 2005 208 페이지

3.88

16,000+ 개의 평점

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

INKED

저자: 제브 블라운트 • 2020

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

4.21

218

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

INKED

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

저자: 제브 블라운트 2020 309 페이지

4.21

218 개의 평점

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

Raving Fans

저자: Ken Blanchard • 1992

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

3.84

10,000+

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Raving Fans

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

저자: Ken Blanchard 1992 137 페이지

3.84

10,000+ 개의 평점

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

가치투자

저자: 브루스 C. 그린월드 • 2001

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

4.22

5,000+

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

가치투자

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

저자: 브루스 C. 그린월드 2001 311 페이지

4.22

5,000+ 개의 평점

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

80/20 Sales and Marketing

저자: Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

1,000+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

80/20 Sales and Marketing

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

저자: Perry Marshall 2013 230 페이지

4.19

1,000+ 개의 평점

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Out of the Crisis

저자: W. Edwards Deming • 1982

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

4.01

4,000+

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Out of the Crisis

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

저자: W. Edwards Deming 1982 524 페이지

4.01

4,000+ 개의 평점

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Sales Management. Simplified.

저자: Mike Weinberg • 2015

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

4.37

1,000+

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

Sales Management. Simplified.

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

저자: Mike Weinberg 2015 224 페이지

4.37

1,000+ 개의 평점

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

The Seven Habits Of Highly Effective People And The 8th Habit

저자: Stephen R. Covey • 2004

Why your personality tricks eventually fail, and the seven character shifts that actually work.

4.21

2,000+

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Seven Habits Of Highly Effective People And The 8th Habit

Why your personality tricks eventually fail, and the seven character shifts that actually work.

저자: Stephen R. Covey 2004

4.21

2,000+ 개의 평점

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Challenger Customer

저자: Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

500+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

저자: Brent Adamson 2015 264 페이지

3.90

500+ 개의 평점

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Content Inc.

저자: Joe Pulizzi • 2015

Build the audience first. The product comes later: six steps to a content business.

3.96

1,000+

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Content Inc.

Build the audience first. The product comes later: six steps to a content business.

저자: Joe Pulizzi 2015 352 페이지

3.96

1,000+ 개의 평점

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Lean Thinking

저자: James P. Womack • 1996

Most of what your company does creates no value. Five principles for finding and eliminating it.

3.92

5,000+

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Lean Thinking

Most of what your company does creates no value. Five principles for finding and eliminating it.

저자: James P. Womack 1996 393 페이지

3.92

5,000+ 개의 평점

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

크러시 잇!

저자: 게리 베이너척 • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

33,000+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

크러시 잇!

Your passion can pay: the social media blueprint for building a business that lasts.

저자: 게리 베이너척 2001 150 페이지

3.87

33,000+ 개의 평점

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

The Effortless Experience

저자: Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1,000+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

저자: Matthew Dixon 2013 327 페이지

3.94

1,000+ 개의 평점

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The JOLT Effect

저자: Matthew Dixon • 2022

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

4.09

500+

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

The JOLT Effect

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

저자: Matthew Dixon 2022 254 페이지

4.09

500+ 개의 평점

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

마케팅을 단순하게

저자: 도널드 밀러 • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

2,000+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

마케팅을 단순하게

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

저자: 도널드 밀러 2020 240 페이지

4.24

2,000+ 개의 평점

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Million Dollar Consulting

저자: Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

3.90

2,000+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

저자: Alan Weiss 1992 304 페이지

3.90

2,000+ 개의 평점

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

The Anatomy of Humbug

저자: 폴 펠드윅 • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

저자: 폴 펠드윅 2015 208 페이지

4.21

376 개의 평점

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Toyota Culture

저자: Jeffrey K. Liker • 2007

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

4.11

337

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Toyota Culture

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

저자: Jeffrey K. Liker 2007 562 페이지

4.11

337 개의 평점

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Guerrilla Marketing

저자: Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

6,000+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

저자: Jay Conrad Levinson 1984 385 페이지

3.92

6,000+ 개의 평점

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

감사경제학

저자: 게리 바이너척 • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13,000+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

감사경제학

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

저자: 게리 바이너척 2010 256 페이지

3.84

13,000+ 개의 평점

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

내 말이 제대로 전달되고 있나요?

저자: 테리 펠버 • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

내 말이 제대로 전달되고 있나요?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

저자: 테리 펠버 2002 160 페이지

4.16

488 개의 평점

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Growth Hacker Marketing

저자: Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11,000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

저자: Ryan Holiday 2013 56 페이지

3.77

11,000+ 개의 평점

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket Fuel

저자: Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

4.07

3,000+

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

저자: Gino Wickman 2015 208 페이지

4.07

3,000+ 개의 평점

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Value Proposition Design

저자: Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7,000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

저자: Alexander Osterwalder 2013 320 페이지

4.21

7,000+ 개의 평점

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

균형성과표

저자: 로버트 S. 카플란 • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5,000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

균형성과표

Four metrics, one rule: run a technical team like a business by developing the people first.

저자: 로버트 S. 카플란 1996 322 페이지

3.91

5,000+ 개의 평점

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

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