최고의 비즈니스 도서 | 요약 & 오디오

비즈니스 도서 요약

에픽 콘텐츠 마케팅

저자: 조 풀리지 • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1,000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

에픽 콘텐츠 마케팅

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

저자: 조 풀리지 2013 332 페이지

3.96

1,000+ 개의 평점

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Organizational Culture and Leadership

저자: Edgar H. Schein • 1985

What leaders measure, reward, and panic over builds culture far more than what they proclaim.

4.07

2,000+

🏢 Organizational Culture 👥 Group Dynamics 📊 Organizational Behavior 🔄 Organizational Development 🔗 Systems Thinking

Organizational Culture and Leadership

What leaders measure, reward, and panic over builds culture far more than what they proclaim.

저자: Edgar H. Schein 1985 437 페이지

4.07

2,000+ 개의 평점

🏢 Organizational Culture 👥 Group Dynamics 📊 Organizational Behavior 🔄 Organizational Development 🔗 Systems Thinking

닌자 셀링

저자: 래리 켄달 • 2017

Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.

4.50

1,000+

🏠 Real Estate Sales 🤝 Consultative Selling 📋 Daily Disciplines 🎭 Personality Types 🔗 Relationship Selling

닌자 셀링

Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.

저자: 래리 켄달 2017 344 페이지

4.50

1,000+ 개의 평점

🏠 Real Estate Sales 🤝 Consultative Selling 📋 Daily Disciplines 🎭 Personality Types 🔗 Relationship Selling

Sales EQ

저자: 젭 블라운트 • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1,000+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Sales EQ

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

저자: 젭 블라운트 2017 320 페이지

4.28

1,000+ 개의 평점

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

The Luxury Strategy

저자: Jean-Noël Kapferer • 2008

High prices increase desire, scarcity beats availability, and the customer is never king.

4.24

500+

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

The Luxury Strategy

High prices increase desire, scarcity beats availability, and the customer is never king.

저자: Jean-Noël Kapferer 2008 384 페이지

4.24

500+ 개의 평점

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

디스 이즈 마케팅

저자: 세스 고딘 • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17,000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

디스 이즈 마케팅

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

저자: 세스 고딘 2018 288 페이지

3.92

17,000+ 개의 평점

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Why We Buy

저자: Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

13,000+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Why We Buy

The hidden choreography of shoppers, decoded from thousands of hours of store video.

저자: Paco Underhill 1999 256 페이지

3.88

13,000+ 개의 평점

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Choose Your Enemies Wisely

저자: Patrick Bet-David • 2023

Most plans ignore the one factor that drives everything: the enemy you choose.

4.30

1,000+

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

Choose Your Enemies Wisely

Most plans ignore the one factor that drives everything: the enemy you choose.

저자: Patrick Bet-David 2023 304 페이지

4.30

1,000+ 개의 평점

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

브랜드는 어떻게 아이콘이 되는가

저자: 더글러스 B. 홀트 • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

브랜드는 어떻게 아이콘이 되는가

Brands become icons by telling myths that resolve cultural tensions.

저자: 더글러스 B. 홀트 2004 288 페이지

3.84

392 개의 평점

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

창업자의 딜레마

저자: 노암 와서먼 • 2011

Not the market. Not the product. The data points to founder decisions as the real startup killer.

4.02

5,000+

🚀 Early Stage Startups 👥 Founding Teams 💰 Equity Structure 🧑‍💼 Startup Hiring 💼 Investor Dynamics

창업자의 딜레마

Not the market. Not the product. The data points to founder decisions as the real startup killer.

저자: 노암 와서먼 2011 480 페이지

4.02

5,000+ 개의 평점

🚀 Early Stage Startups 👥 Founding Teams 💰 Equity Structure 🧑‍💼 Startup Hiring 💼 Investor Dynamics

솔루션이 아니라 문제와 사랑에 빠져라

저자: 우리 레빈 • 2023

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

4.36

1,000+

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration 🔍 User Research 💰 Fundraising

솔루션이 아니라 문제와 사랑에 빠져라

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

저자: 우리 레빈 2023 304 페이지

4.36

1,000+ 개의 평점

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration 🔍 User Research 💰 Fundraising

휴머노크라시

저자: 게리 해멀 • 2020

Bureaucracy costs trillions and kills autonomy. The fix: companies run on ownership, not authority.

4.01

1,000+

🧹 Bureaucracy Critique 🔄 Self-Management 🌐 Decentralized Orgs 🚀 Intrapreneurship 🧪 Business Experimentation

휴머노크라시

Bureaucracy costs trillions and kills autonomy. The fix: companies run on ownership, not authority.

저자: 게리 해멀 2020 368 페이지

4.01

1,000+ 개의 평점

🧹 Bureaucracy Critique 🔄 Self-Management 🌐 Decentralized Orgs 🚀 Intrapreneurship 🧪 Business Experimentation

안전마진

저자: 세스 A. 클라만 • 1991

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

4.33

7,000+

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

안전마진

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

저자: 세스 A. 클라만 1991 248 페이지

4.33

7,000+ 개의 평점

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

반론

저자: 젭 블라운트 • 2018

The predictable psychology behind every 'no' and a step-by-step system for reversing it.

4.21

1,000+

🛑 Objection Handling 📞 Sales Prospecting 🤝 Closing Skills 🧠 Sales Psychology 📈 Behavioral Economics

반론

The predictable psychology behind every 'no' and a step-by-step system for reversing it.

저자: 젭 블라운트 2018 240 페이지

4.21

1,000+ 개의 평점

🛑 Objection Handling 📞 Sales Prospecting 🤝 Closing Skills 🧠 Sales Psychology 📈 Behavioral Economics

Built to Last

저자: Jim Collins • 1994

Great companies aren't built on ideas or charisma. They're built on specific, repeatable habits.

4.06

85,000+

🏗️ Company Building 🏛️ Organizational Culture 🎯 Mission-Driven Companies 🔬 Corporate Experimentation 👔 Leadership Succession

Built to Last

Great companies aren't built on ideas or charisma. They're built on specific, repeatable habits.

저자: Jim Collins 1994 336 페이지

4.06

85,000+ 개의 평점

🏗️ Company Building 🏛️ Organizational Culture 🎯 Mission-Driven Companies 🔬 Corporate Experimentation 👔 Leadership Succession

마케팅 불변의 법칙

저자: 알 리스 • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22,000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation 🔍 Brand Focus 📚 Classic Marketing

마케팅 불변의 법칙

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

저자: 알 리스 1993 123 페이지

4.05

22,000+ 개의 평점

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation 🔍 Brand Focus 📚 Classic Marketing

1페이지 마케팅 플랜

저자: 앨런 딥 • 2016

Nine steps on a single page to acquire customers and grow revenue through direct response marketing.

4.32

10,000+

🏢 Small Business Marketing 📈 Direct Response Marketing 🧲 Lead Generation 🕳️ Sales Funnels 🔁 Customer Retention

1페이지 마케팅 플랜

Nine steps on a single page to acquire customers and grow revenue through direct response marketing.

저자: 앨런 딥 2016 224 페이지

4.32

10,000+ 개의 평점

🏢 Small Business Marketing 📈 Direct Response Marketing 🧲 Lead Generation 🕳️ Sales Funnels 🔁 Customer Retention

애드위크 카피라이팅 핸드북

저자: 조셉 슈거맨 • 2006

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

4.14

1,000+

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

애드위크 카피라이팅 핸드북

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

저자: 조셉 슈거맨 2006 368 페이지

4.14

1,000+ 개의 평점

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

스와이프 투 언락

저자: 파르스 데트로자 • 2017

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

4.22

3,000+

🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

스와이프 투 언락

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

저자: 파르스 데트로자 2017 323 페이지

4.22

3,000+ 개의 평점

🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

데이터 기반 마케팅

저자: 마크 제프리 • 2010

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

3.90

500+

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

데이터 기반 마케팅

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

저자: 마크 제프리 2010 320 페이지

3.90

500+ 개의 평점

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

The Ultimate Sales Machine

저자: Chet Holmes • 2007

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

3.97

9,000+

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills 🎯 Hiring Superstars ⏳ Time Management

The Ultimate Sales Machine

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

저자: Chet Holmes 2007 272 페이지

3.97

9,000+ 개의 평점

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills 🎯 Hiring Superstars ⏳ Time Management

Building Strong Brands

저자: David A. Aaker • 1995

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

3.99

500+

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Building Strong Brands

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

저자: David A. Aaker 1995 400 페이지

3.99

500+ 개의 평점

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Managing The Professional Service Firm

저자: David H. Maister • 1993

Your firm's profits hide in three ratios. Most partners track only billable hours.

4.16

1,000+

🏢 Professional Services 🤝 Partnership Models 💰 Firm Profitability 👥 Human Capital Strategy 🎯 Client Service

Managing The Professional Service Firm

Your firm's profits hide in three ratios. Most partners track only billable hours.

저자: David H. Maister 1993 483 페이지

4.16

1,000+ 개의 평점

🏢 Professional Services 🤝 Partnership Models 💰 Firm Profitability 👥 Human Capital Strategy 🎯 Client Service

감성 지능 2.0

저자: 트래비스 브래드베리 • 2009

Four trainable skills determine 58% of your job performance. An IQ test measures none of them.

3.85

85,000+

🧠 Emotional Intelligence 🏢 Workplace Psychology 🎛️ Emotional Regulation 🪞 Self-Awareness 💛 Empathy

감성 지능 2.0

Four trainable skills determine 58% of your job performance. An IQ test measures none of them.

저자: 트래비스 브래드베리 2009 255 페이지

3.85

85,000+ 개의 평점

🧠 Emotional Intelligence 🏢 Workplace Psychology 🎛️ Emotional Regulation 🪞 Self-Awareness 💛 Empathy

24 Assets

저자: Daniel Priestley • 2017

Hard work is a trap without assets. A framework for building a digital business that scales.

4.17

500+

🖥️ Digital Assets ⚙️ Scalable Systems 🧱 Business Frameworks 📦 Product Ecosystems 📈 Small Business Growth

24 Assets

Hard work is a trap without assets. A framework for building a digital business that scales.

저자: Daniel Priestley 2017 210 페이지

4.17

500+ 개의 평점

🖥️ Digital Assets ⚙️ Scalable Systems 🧱 Business Frameworks 📦 Product Ecosystems 📈 Small Business Growth

The Ultimate Sales Letter

저자: Dan S. Kennedy • 1994

How to write a sales letter that survives the wastebasket: structural rules that close the order.

4.17

1,000+

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques 📋 Copywriting Formulas 🛡️ Objection Handling

The Ultimate Sales Letter

How to write a sales letter that survives the wastebasket: structural rules that close the order.

저자: Dan S. Kennedy 1994 240 페이지

4.17

1,000+ 개의 평점

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques 📋 Copywriting Formulas 🛡️ Objection Handling

Conscious Capitalism

저자: Rajendra Sisodia • 2012

Purpose-driven firms beat the market tenfold by serving all stakeholders, not just shareholders.

3.78

4,000+

🎯 Purpose-Driven Business 🤝 Stakeholder Capitalism 🛡️ Servant Leadership 🔄 Systems Thinking 💼 Employee Engagement

Conscious Capitalism

Purpose-driven firms beat the market tenfold by serving all stakeholders, not just shareholders.

저자: Rajendra Sisodia 2012 344 페이지

3.78

4,000+ 개의 평점

🎯 Purpose-Driven Business 🤝 Stakeholder Capitalism 🛡️ Servant Leadership 🔄 Systems Thinking 💼 Employee Engagement

Predictable Revenue

저자: Aaron Ross • 2011

One email system, four sales roles, and the math that makes revenue predictable.

3.97

5,000+

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting ☁️ Saas Sales ⚙️ Sales Operations

Predictable Revenue

One email system, four sales roles, and the math that makes revenue predictable.

저자: Aaron Ross 2011 213 페이지

3.97

5,000+ 개의 평점

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting ☁️ Saas Sales ⚙️ Sales Operations

시작의 기술

저자: 가이 가와사키 • 2004

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

3.90

29,000+

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching 📢 Brand Evangelism 👥 Recruiting Strategy

시작의 기술

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

저자: 가이 가와사키 2004 226 페이지

3.90

29,000+ 개의 평점

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching 📢 Brand Evangelism 👥 Recruiting Strategy

The Leadership Pipeline

저자: Ram Charan • 2000

The leadership transitions most people botch, and what each level actually requires from you.

3.92

2,000+

📈 Leadership Development 🔄 Succession Planning ↔️ Leadership Transitions 🆕 New Managers 🧑‍🤝‍🧑 Talent Management

The Leadership Pipeline

The leadership transitions most people botch, and what each level actually requires from you.

저자: Ram Charan 2000 248 페이지

3.92

2,000+ 개의 평점

📈 Leadership Development 🔄 Succession Planning ↔️ Leadership Transitions 🆕 New Managers 🧑‍🤝‍🧑 Talent Management

They Ask, You Answer

저자: Marcus Sheridan • 2019

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

4.22

1,000+

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

They Ask, You Answer

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

저자: Marcus Sheridan 2019 352 페이지

4.22

1,000+ 개의 평점

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

하버드 비즈니스 리뷰 매니저 핸드북

저자: 하버드 비즈니스 리뷰 • 2016

How to lead when you can no longer just do: the HBR manual for first-time managers.

4.11

500+

🚀 New Managers 👥 People Management 🧠 Emotional Intelligence 📈 Financial Literacy 🎯 Strategic Alignment

하버드 비즈니스 리뷰 매니저 핸드북

How to lead when you can no longer just do: the HBR manual for first-time managers.

저자: 하버드 비즈니스 리뷰 2016 353 페이지

4.11

500+ 개의 평점

🚀 New Managers 👥 People Management 🧠 Emotional Intelligence 📈 Financial Literacy 🎯 Strategic Alignment

기업 창업가 매뉴얼

저자: 스티브 블랭크 • 2003

Build it and they will come is a lie. The startup playbook: learn, then build.

3.96

16,000+

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research 💼 Business Models 🎯 Market Segmentation

기업 창업가 매뉴얼

Build it and they will come is a lie. The startup playbook: learn, then build.

저자: 스티브 블랭크 2003 370 페이지

3.96

16,000+ 개의 평점

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research 💼 Business Models 🎯 Market Segmentation

Leading Change

저자: John P. Kotter • 1988

Change fails when leaders skip urgency. A practical sequence for making transformation permanent.

4.03

23,000+

🏢 Organizational Change 👔 Executive Leadership 🚧 Change Resistance 🤝 Stakeholder Buy-In 🌱 Culture Change

Leading Change

Change fails when leaders skip urgency. A practical sequence for making transformation permanent.

저자: John P. Kotter 1988 208 페이지

4.03

23,000+ 개의 평점

🏢 Organizational Change 👔 Executive Leadership 🚧 Change Resistance 🤝 Stakeholder Buy-In 🌱 Culture Change

Brand Sense

저자: Martin Lindstrom • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

500+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Brand Sense

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

저자: Martin Lindstrom 2005 256 페이지

3.88

500+ 개의 평점

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Business Model Generation

저자: Alexander Osterwalder • 2010

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

4.21

59,000+

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking 🗺️ Strategy Tools 🔍 Customer Discovery

Business Model Generation

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

저자: Alexander Osterwalder 2010 288 페이지

4.21

59,000+ 개의 평점

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking 🗺️ Strategy Tools 🔍 Customer Discovery

AI 비즈니스 케이스

저자: 카비타 가네산 • 2022

The AI project graveyard is full. How to frame, build, and measure ones that pay off.

3.92

262

🤖 Ai For Business 🧠 Ai Strategy ⚙️ Ai Readiness 📚 Ai Literacy 💡 Pragmatic Ai

AI 비즈니스 케이스

The AI project graveyard is full. How to frame, build, and measure ones that pay off.

저자: 카비타 가네산 2022 316 페이지

3.92

262 개의 평점

🤖 Ai For Business 🧠 Ai Strategy ⚙️ Ai Readiness 📚 Ai Literacy 💡 Pragmatic Ai

The McKinsey Way

저자: Ethan M. Rasiel • 1999

Think like a McKinsey consultant: structure the problem, find the 20 percent, and sell the fix.

3.61

6,000+

🏢 Management Consulting 🧩 Structured Problem Solving 📊 Data-Driven Decisions ⚖️ 80/20 Principle 📈 Presentation Design

The McKinsey Way

Think like a McKinsey consultant: structure the problem, find the 20 percent, and sell the fix.

저자: Ethan M. Rasiel 1999 187 페이지

3.61

6,000+ 개의 평점

🏢 Management Consulting 🧩 Structured Problem Solving 📊 Data-Driven Decisions ⚖️ 80/20 Principle 📈 Presentation Design

스몰 자이언츠

저자: 보 벌링엄 • 2005

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

3.85

5,000+

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

스몰 자이언츠

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

저자: 보 벌링엄 2005 264 페이지

3.85

5,000+ 개의 평점

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

린 마케팅

저자: 앨런 딥 • 2024

Stop chasing leads: a lean system for building marketing assets that compound on repeat.

4.31

427

🔄 Lean Methodology 🏪 Small Business Marketing 🎯 Lead Generation ✍️ Copywriting 📱 Content Marketing

린 마케팅

Stop chasing leads: a lean system for building marketing assets that compound on repeat.

저자: 앨런 딥 2024 236 페이지

4.31

427 개의 평점

🔄 Lean Methodology 🏪 Small Business Marketing 🎯 Lead Generation ✍️ Copywriting 📱 Content Marketing

How to Grow Your Small Business

저자: Donald Miller • 2023

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

4.33

1,000+

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management 📢 Brand Messaging 🤝 Sales Frameworks

How to Grow Your Small Business

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

저자: Donald Miller 2023 271 페이지

4.33

1,000+ 개의 평점

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management 📢 Brand Messaging 🤝 Sales Frameworks

Zag

저자: Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

3,000+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Zag

Why different beats better, and the method for making your brand the one they remember.

저자: Marty Neumeier 2006 192 페이지

3.99

3,000+ 개의 평점

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

The Mind of the Strategist

저자: Kenichi Ohmae • 1982

The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.

4.01

500+

🧠 Strategic Thinking 🏆 Competitive Strategy 🇯🇵 Japanese Business 🏢 Corporate Strategy 📈 Business Analysis

The Mind of the Strategist

The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.

저자: Kenichi Ohmae 1982 304 페이지

4.01

500+ 개의 평점

🧠 Strategic Thinking 🏆 Competitive Strategy 🇯🇵 Japanese Business 🏢 Corporate Strategy 📈 Business Analysis

완벽한 컨설팅

저자: 피터 블록 • 1987

Your expertise means nothing when ignored. The process skills that earn commitment, not compliance.

3.87

3,000+

📋 Consulting Practice 🤝 Client Relationships 🛡️ Resistance Management 🔄 Whole Systems Thinking 🧭 Process Consultation

완벽한 컨설팅

Your expertise means nothing when ignored. The process skills that earn commitment, not compliance.

저자: 피터 블록 1987 323 페이지

3.87

3,000+ 개의 평점

📋 Consulting Practice 🤝 Client Relationships 🛡️ Resistance Management 🔄 Whole Systems Thinking 🧭 Process Consultation

The Business Model Navigator

저자: Oliver Gassmann • 2013

Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.

4.10

455

🏗️ Business Model Innovation 🏢 Corporate Innovation 🔧 Innovation Frameworks 🧩 Business Patterns 🧪 Business Prototyping

The Business Model Navigator

Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.

저자: Oliver Gassmann 2013 400 페이지

4.10

455 개의 평점

🏗️ Business Model Innovation 🏢 Corporate Innovation 🔧 Innovation Frameworks 🧩 Business Patterns 🧪 Business Prototyping

The McKinsey Mind

저자: Ethan M. Rasiel • 2001

Turn any messy business problem into a structured analysis and a one-chart answer.

3.65

2,000+

💼 Management Consulting 🏢 Corporate Strategy 🧩 Problem Solving Methods 🗂️ Structured Thinking 📊 Fact-Based Decisions

The McKinsey Mind

Turn any messy business problem into a structured analysis and a one-chart answer.

저자: Ethan M. Rasiel 2001 272 페이지

3.65

2,000+ 개의 평점

💼 Management Consulting 🏢 Corporate Strategy 🧩 Problem Solving Methods 🗂️ Structured Thinking 📊 Fact-Based Decisions

Play Bigger

저자: Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2,000+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Play Bigger

76% of a market's value goes to whoever defines it. This is the manual.

저자: Al Ramadan 2016 272 페이지

3.86

2,000+ 개의 평점

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

New Sales. Simplified.

저자: Mike Weinberg • 2012

New business is not complicated: a focused list, a customer story, and disciplined phone time.

4.31

2,000+

🎯 Sales Prospecting 🏢 B2b Sales 📖 Sales Storytelling 📞 Cold Calling 🔄 Sales Process

New Sales. Simplified.

New business is not complicated: a focused list, a customer story, and disciplined phone time.

저자: Mike Weinberg 2012 240 페이지

4.31

2,000+ 개의 평점

🎯 Sales Prospecting 🏢 B2b Sales 📖 Sales Storytelling 📞 Cold Calling 🔄 Sales Process

변화의 핵심

저자: 존 P. 코터 • 2002

Why a pile of 424 gloves did what a thousand memos couldn't.

3.97

3,000+

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

변화의 핵심

Why a pile of 424 gloves did what a thousand memos couldn't.

저자: 존 P. 코터 2002 224 페이지

3.97

3,000+ 개의 평점

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

Competitive Advantage

저자: Michael E. Porter • 1985

Your industry does not determine your profits. The way you arrange your activities does.

4.18

4,000+

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning 🏰 Sustainable Advantage 🏢 Corporate Strategy

Competitive Advantage

Your industry does not determine your profits. The way you arrange your activities does.

저자: Michael E. Porter 1985 592 페이지

4.18

4,000+ 개의 평점

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning 🏰 Sustainable Advantage 🏢 Corporate Strategy

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