ビジネス

リーダーシップ、起業家精神、戦略、市場動向に関する専門的な洞察を通じて、活気あふれるビジネスの世界が生き生きと描かれます。スタートアップの立ち上げ、企業での昇進、業界の革新など、どのような目標であっても、これらの書籍は成功の技術を極めた先見者たちの実戦で鍛えられた知恵を提供します。

ビジネス本の要約

HBR's 10 Must Reads on Change Management

著： Harvard Business Publishing • 2015

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

3.87

1,000+

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

HBR's 10 Must Reads on Change Management

Organizational change that lasts begins at the edges. Ten HBR articles on why top-down fails.

著： Harvard Business Publishing 2015 224 ページ

3.87

1,000+ 件の評価

🔄 Organizational Change 🏛️ Culture Change ⚙️ Strategy Execution 🧱 Resistance To Change 🤝 Employee Engagement

アメリカン・アイコン：アラン・ムラーリーとフォード・モーター再建の戦い

著： ブライス・G・ホフマン • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5,000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

アメリカン・アイコン：アラン・ムラーリーとフォード・モーター再建の戦い

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

著： ブライス・G・ホフマン 2012 432 ページ

4.42

5,000+ 件の評価

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

The JOLT Effect

著： Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

4.10

500+

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

著： Matthew Dixon 2022 254 ページ

4.10

500+ 件の評価

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

Brainfluence

著： Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1,000+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

著： Roger Dooley 2011 304 ページ

3.96

1,000+ 件の評価

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Blue Ocean Strategy, Expanded Edition

著： W. Chan Kim • 2005

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

4.01

88,000+

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

Blue Ocean Strategy, Expanded Edition

Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.

著： W. Chan Kim 2005 287 ページ

4.01

88,000+ 件の評価

🌊 Market Creation 🏢 Corporate Strategy 🧰 Strategic Frameworks 💡 Innovation Strategy 🧱 Business Model Design

The Sales Acceleration Formula

著： Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

4.26

2,000+

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

The Sales Acceleration Formula

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

著： Mark Roberge 2015 224 ページ

4.26

2,000+ 件の評価

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

パーミション・マーケティング：見知らぬ人を友人に、友人を顧客にする方法

著： セス・ゴーディン • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14,000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

パーミション・マーケティング：見知らぬ人を友人に、友人を顧客にする方法

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

著： セス・ゴーディン 2014 256 ページ

3.91

14,000+ 件の評価

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Key Performance Indicators

著： バーナード・マー • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

著： バーナード・マー 2011 347 ページ

3.91

256 件の評価

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Competition Demystified

著： Bruce C. Greenwald • 2005

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

4.30

1,000+

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

Competition Demystified

Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.

著： Bruce C. Greenwald 2005 416 ページ

4.30

1,000+ 件の評価

🏢 Corporate Strategy 🔍 Competitive Analysis 🚧 Barriers To Entry ⚖️ Economies Of Scale ⚙️ Operational Efficiency

HBR's 10 Must Reads on Strategy（ハーバード・ビジネス・レビュー必読セレクション：戦略）

著： マイケル・E・ポーター • 2010

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

4.02

3,000+

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

HBR's 10 Must Reads on Strategy（ハーバード・ビジネス・レビュー必読セレクション：戦略）

Strategic plans lose a third of their value after approval. Ten articles trace the leak.

著： マイケル・E・ポーター 2010 288 ページ

4.02

3,000+ 件の評価

🏢 Corporate Strategy ⚙️ Strategy Execution 📋 Strategic Planning 🔗 Organizational Alignment 📊 Performance Tracking

The Copywriter's Handbook

著： Robert W. Bly • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

3.92

5,000+

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The Copywriter's Handbook

Most readers never get past the headline. The rules for making every remaining word sell.

著： Robert W. Bly 1985 410 ページ

3.92

5,000+ 件の評価

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

Management, Revised Edition

著： Peter F. Drucker • 1985

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

4.29

1,000+

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

Management, Revised Edition

Profit is a result. The customer is the purpose. Drucker on the management that makes it so.

著： Peter F. Drucker 1985 609 ページ

4.29

1,000+ 件の評価

🏢 Organizational Design 🧠 Knowledge Workers 🎯 Customer Focus 💡 Innovation Management 📊 Performance Management

起業家のための財務インテリジェンス：数字について本当に知っておくべきこと

著： カレン・バーマン • 2008

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

4.19

2,000+

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

起業家のための財務インテリジェンス：数字について本当に知っておくべきこと

Profit is a promise; cash keeps the lights on. What entrepreneurs need to know about the numbers.

著： カレン・バーマン 2008 364 ページ

4.19

2,000+ 件の評価

📚 Financial Literacy 💼 Small Business Finance 📊 Reading Financial Statements 💰 Cash Flow Management 🧮 Finance For Non-Finance

Love is the Killer App

著： ティム・サンダース • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3,000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

著： ティム・サンダース 2002

3.85

3,000+ 件の評価

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Founder's Mentality

著： Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1,000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

著： Chris Zook 2016 224 ページ

3.80

1,000+ 件の評価

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Leadership and the One Minute Manager

著： Kenneth H. Blanchard • 1985

Stop looking for the one right way to lead. Match your style to each person's readiness.

3.96

4,000+

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

Leadership and the One Minute Manager

Stop looking for the one right way to lead. Match your style to each person's readiness.

著： Kenneth H. Blanchard 1985 160 ページ

3.96

4,000+ 件の評価

🧭 Contingency Leadership 🌱 Employee Development 🎯 Performance Coaching 📋 Goal Setting 🔑 Employee Empowerment

The New Strategic Selling

著： Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

3.90

1,000+

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

著： Robert B. Miller 1985 448 ページ

3.90

1,000+ 件の評価

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Cracking the Sales Management Code

著： Jason Jordan • 2011

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

4.04

500+

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Cracking the Sales Management Code

Revenue is just an outcome. The only metrics worth managing are the ones your salespeople control.

著： Jason Jordan 2011 272 ページ

4.04

500+ 件の評価

🧱 Sales Management 🏢 B2b Sales 📊 Sales Metrics 🛢️ Pipeline Management ⚙️ Sales Process

Influencer

著： Brittany Hennessy • 2018

What to charge, what to sign, when to hire an agent: the business manual for influencers.

3.70

2,000+

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Influencer

What to charge, what to sign, when to hire an agent: the business manual for influencers.

著： Brittany Hennessy 2018 272 ページ

3.70

2,000+ 件の評価

📱 Influencer Marketing 🏷️ Personal Branding ✍️ Content Creation 💰 Monetizing Audiences 📰 Media Relations

Venture Deals

著： Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17,000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

著： Brad Feld 2011 345 ページ

4.12

17,000+ 件の評価

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Company of One

著： Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6,000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

著： Paul Jarvis 2019 240 ページ

3.91

6,000+ 件の評価

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

SYSTEMology

著： David Jenyns • 2020

Your business runs you. A repeatable method to flip that, starting with your vital processes.

4.21

500+

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

SYSTEMology

Your business runs you. A repeatable method to flip that, starting with your vital processes.

著： David Jenyns 2020 219 ページ

4.21

500+ 件の評価

⚙️ Business Systems 📋 Process Documentation 📈 Scaling Operations 🔄 Continuous Improvement 👨‍💼 Small Business Owners

The Science of Selling

著： David Hoffeld • 2016

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

3.99

500+

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Science of Selling

Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.

著： David Hoffeld 2016 288 ページ

3.99

500+ 件の評価

📊 Sales Methodology 🧠 Sales Psychology 🧪 Behavioral Economics 🧩 Cognitive Biases 🗣️ Influence Techniques

The Experience Economy

著： James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

2,000+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy

Goods became services. Now services are becoming experiences. The next step: transformations.

著： James H. Gilmore 1999 359 ページ

3.80

2,000+ 件の評価

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Blue Ocean Shift

著： W. Chan Kim • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

1,000+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

Blue Ocean Shift

A field-tested system for growing by creating new demand, not fighting over what already exists.

著： W. Chan Kim 2017 336 ページ

3.90

1,000+ 件の評価

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy 🔄 Organizational Change 💎 Value Creation

All Marketers Are Liars

著： Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16,000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

著： Seth Godin 2005 208 ページ

3.88

16,000+ 件の評価

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

INKED

著： ジェブ・ブラウント • 2020

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

4.21

218

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

INKED

Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.

著： ジェブ・ブラウント 2020 309 ページ

4.21

218 件の評価

🤝 Sales Negotiation 🧠 Negotiation Psychology ✍️ Deal Closing 😌 Emotional Control 🔍 Stakeholder Discovery

Raving Fans

著： Ken Blanchard • 1992

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

3.84

10,000+

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

Raving Fans

A Yaqui sorcerer teaches his reluctant apprentice to dismantle reality as he knows it.

著： Ken Blanchard 1992 137 ページ

3.84

10,000+ 件の評価

🌀 Shamanic Teachings 🌵 Mentor And Apprentice 💀 Death As Teacher ⚔️ Warrior Mindset 👁️ Altered Perception

バリュー投資：グレアムからバフェットとその先へ

著： ブルース・C・グリーンウォルド • 2001

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

4.22

5,000+

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

バリュー投資：グレアムからバフェットとその先へ

Forget P/E ratios. Three harder questions tell you what a business is truly worth.

著： ブルース・C・グリーンウォルド 2001 311 ページ

4.22

5,000+ 件の評価

📉 Value Investing 📖 Graham And Dodd 📊 Securities Analysis 🔍 Intrinsic Valuation 🛡️ Margin Of Safety

80/20 Sales and Marketing

著： Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

1,000+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

80/20 Sales and Marketing

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

著： Perry Marshall 2013 230 ページ

4.19

1,000+ 件の評価

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Out of the Crisis

著： W. Edwards Deming • 1982

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

4.01

4,000+

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Out of the Crisis

Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.

著： W. Edwards Deming 1982 524 ページ

4.01

4,000+ 件の評価

📊 Quality Management 🔄 Organizational Change 🔁 Continuous Improvement 🧩 Systems Thinking 🏢 Workplace Culture

Sales Management. Simplified.

著： Mike Weinberg • 2015

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

4.37

1,000+

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

Sales Management. Simplified.

The blunt playbook for sales managers: cut the noise, and own what actually drives results.

著： Mike Weinberg 2015 224 ページ

4.37

1,000+ 件の評価

🏢 Sales Management 🏗️ Culture Building 🎯 Sales Coaching ⏰ Time Management 👥 Talent Management

The Seven Habits Of Highly Effective People And The 8th Habit

著： Stephen R. Covey • 2004

Why your personality tricks eventually fail, and the seven character shifts that actually work.

4.21

2,000+

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Seven Habits Of Highly Effective People And The 8th Habit

Why your personality tricks eventually fail, and the seven character shifts that actually work.

著： Stephen R. Covey 2004

4.21

2,000+ 件の評価

🎯 Values-Based Leadership 🧘 Personal Mastery ⏰ Time Management 🔄 Habit Formation 👂 Active Listening

The Challenger Customer

著： Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

500+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

著： Brent Adamson 2015 264 ページ

3.90

500+ 件の評価

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Content Inc.

著： Joe Pulizzi • 2015

Build the audience first. The product comes later: six steps to a content business.

3.96

1,000+

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Content Inc.

Build the audience first. The product comes later: six steps to a content business.

著： Joe Pulizzi 2015 352 ページ

3.96

1,000+ 件の評価

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Lean Thinking

著： James P. Womack • 1996

Most of what your company does creates no value. Five principles for finding and eliminating it.

3.92

5,000+

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

Lean Thinking

Most of what your company does creates no value. Five principles for finding and eliminating it.

著： James P. Womack 1996 393 ページ

3.92

5,000+ 件の評価

🏭 Lean Methodology 🗑️ Waste Elimination 🔄 Continuous Improvement 📊 Process Improvement 🎯 Pull Systems

クラッシュ・イット！：今こそ情熱を収入に変えるとき

著： ゲイリー・ヴェイナチャック • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

33,000+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

クラッシュ・イット！：今こそ情熱を収入に変えるとき

Your passion can pay: the social media blueprint for building a business that lasts.

著： ゲイリー・ヴェイナチャック 2001 150 ページ

3.87

33,000+ 件の評価

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

The Effortless Experience

著： Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1,000+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

著： Matthew Dixon 2013 327 ページ

3.94

1,000+ 件の評価

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The JOLT Effect

著： Matthew Dixon • 2022

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

4.09

500+

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

The JOLT Effect

Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.

著： Matthew Dixon 2022 254 ページ

4.09

500+ 件の評価

🛠️ Sales Methodology 🧠 Customer Psychology 💡 Behavioral Economics 😩 Decision Fatigue 🏢 B2B Sales

マーケティングをシンプルに：あらゆるビジネスのためのストーリーブランド・ステップバイステップガイド

著： ドナルド・ミラー • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

2,000+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

マーケティングをシンプルに：あらゆるビジネスのためのストーリーブランド・ステップバイステップガイド

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

著： ドナルド・ミラー 2020 240 ページ

4.24

2,000+ 件の評価

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Million Dollar Consulting

著： Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

3.90

2,000+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

著： Alan Weiss 1992 304 ページ

3.90

2,000+ 件の評価

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

The Anatomy of Humbug

著： ポール・フェルドウィック • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

著： ポール・フェルドウィック 2015 208 ページ

4.21

376 件の評価

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Toyota Culture

著： Jeffrey K. Liker • 2007

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

4.11

337

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Toyota Culture

Toyota's tools get copied endlessly. Its culture of developing problem-solvers rarely does.

著： Jeffrey K. Liker 2007 562 ページ

4.11

337 件の評価

🏢 Corporate Culture 🌱 Organizational Development 🔄 Continuous Improvement 🤝 Employee Engagement 🛡️ Servant Leadership

Guerrilla Marketing

著： Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

6,000+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

著： Jay Conrad Levinson 1984 385 ページ

3.92

6,000+ 件の評価

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

「感謝」の経済学

著： ゲイリー・ヴェイナチャック • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13,000+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

「感謝」の経済学

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

著： ゲイリー・ヴェイナチャック 2010 256 ページ

3.84

13,000+ 件の評価

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

私の言いたいことは伝わっていますか？：世界最高のコミュニケーターたちの秘密

著： テリー・フェルバー • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

私の言いたいことは伝わっていますか？：世界最高のコミュニケーターたちの秘密

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

著： テリー・フェルバー 2002 160 ページ

4.16

488 件の評価

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Growth Hacker Marketing

著： Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11,000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

著： Ryan Holiday 2013 56 ページ

3.77

11,000+ 件の評価

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket Fuel

著： Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

4.07

3,000+

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

著： Gino Wickman 2015 208 ページ

4.07

3,000+ 件の評価

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Value Proposition Design

著： Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7,000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

著： Alexander Osterwalder 2013 320 ページ

4.21

7,000+ 件の評価

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

バランス・スコアカード

著： ロバート・S・キャプラン • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5,000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

バランス・スコアカード

Four metrics, one rule: run a technical team like a business by developing the people first.

著： ロバート・S・キャプラン 1996 322 ページ

3.91

5,000+ 件の評価

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

前へ 1 2 3 4 5 次へ

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M

ビジネス

ビジネス 本の要約

ビジネス本の要約