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Trending Themes Lists New Genres Authors

Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Book Summaries

The Trusted Advisor Fieldbook
by Charles H. Green • 2011
The trust formula: why what you know matters less than what you admit you don't.
3.95
160
🧑‍💼 Consulting Skills🤝 Client Relationships🧱 Trust Building💼 Consultative Selling🧠 Emotional Intelligence
The Trusted Advisor Fieldbook Summary
The Trusted Advisor Fieldbook
The trust formula: why what you know matters less than what you admit you don't.
by Charles H. Green 2011 288 pages
3.95
160 ratings
🧑‍💼 Consulting Skills🤝 Client Relationships🧱 Trust Building💼 Consultative Selling🧠 Emotional Intelligence
Lean B2B
by Étienne Garbugli • 2014
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
4.17
244
🏢 B2b Startups💼 Enterprise Sales📦 Product Management🔍 Customer Discovery🎯 Product-Market Fit
Lean B2B Summary
Lean B2B
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
by Étienne Garbugli 2014 270 pages
4.17
244 ratings
🏢 B2b Startups💼 Enterprise Sales📦 Product Management🔍 Customer Discovery🎯 Product-Market Fit
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
Platform Summary
Platform
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019 224 pages
3.74
359 ratings
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
#AskGaryVee
by Gary Vaynerchuk • 2016
New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.
4.01
3k+
💪 Hustle Culture📱 Social Media Strategy📝 Content Marketing👤 Personal Branding👥 Audience Building
#AskGaryVee Summary
#AskGaryVee
New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.
by Gary Vaynerchuk 2016 384 pages
4.01
3k+ ratings
💪 Hustle Culture📱 Social Media Strategy📝 Content Marketing👤 Personal Branding👥 Audience Building
Persuasive Business Proposals
by Tom Sant • 1992
Most proposals lead with credentials; the ones that win lead with the client's problem.
3.80
191
📝 Proposal Writing🤝 B2b Sales✍️ Persuasive Writing🎯 Consultative Selling📄 Business Writing Style
Persuasive Business Proposals Summary
Persuasive Business Proposals
Most proposals lead with credentials; the ones that win lead with the client's problem.
by Tom Sant 1992 288 pages
3.80
191 ratings
📝 Proposal Writing🤝 B2b Sales✍️ Persuasive Writing🎯 Consultative Selling📄 Business Writing Style
The Lean Entrepreneur
by Brant Cooper • 2012
Your vision is worthless until tested. Find real customers, build what sells.
4.11
1k+
🔄 Lean Startup Movement🚀 Startup Playbooks🎯 Customer Development⚡ Rapid Prototyping🧪 Experimentation Culture
The Lean Entrepreneur Summary
The Lean Entrepreneur
Your vision is worthless until tested. Find real customers, build what sells.
by Brant Cooper 2012 288 pages
4.11
1k+ ratings
🔄 Lean Startup Movement🚀 Startup Playbooks🎯 Customer Development⚡ Rapid Prototyping🧪 Experimentation Culture
Giants of Enterprise
by Richard S. Tedlow • 2001
Seven titans built American business. The power they won then turned on them.
4.25
1k+
📜 Business History🇺🇸 American Capitalism🏭 Industrial Innovation🛍️ Consumer Culture🏷️ Brand Building
Giants of Enterprise Summary
Giants of Enterprise
Seven titans built American business. The power they won then turned on them.
by Richard S. Tedlow 2001 512 pages
4.25
1k+ ratings
📜 Business History🇺🇸 American Capitalism🏭 Industrial Innovation🛍️ Consumer Culture🏷️ Brand Building
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
by Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1k+
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships🔄 Design Process⛓️ Creative Constraints
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Summary
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
by Michael Bierut 2015 320 pages
4.32
1k+ ratings
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships🔄 Design Process⛓️ Creative Constraints
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Sticking Point Solution Summary
The Sticking Point Solution
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009 262 pages
4.26
213 ratings
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
SaaS pricing is a design job. How to build models that customers love and committees approve.
4.49
183
💻 Saas Pricing💎 Value-Based Pricing🧠 Behavioral Economics🔄 Subscription Models🎯 Customer Segmentation
The Pricing Roadmap Summary
The Pricing Roadmap
SaaS pricing is a design job. How to build models that customers love and committees approve.
by Ulrik Lehrskov-Schmidt 2023 278 pages
4.49
183 ratings
💻 Saas Pricing💎 Value-Based Pricing🧠 Behavioral Economics🔄 Subscription Models🎯 Customer Segmentation
How to Become a Rainmaker
by Jeffrey J. Fox • 2000
Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.
3.88
3k+
🏢 B2b Sales⚙️ Sales Process🩺 Consultative Selling💰 Value Selling🛡️ Objection Handling
How to Become a Rainmaker Summary
How to Become a Rainmaker
Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.
by Jeffrey J. Fox 2000 192 pages
3.88
3k+ ratings
🏢 B2b Sales⚙️ Sales Process🩺 Consultative Selling💰 Value Selling🛡️ Objection Handling
Lead with a Story
by Paul Smith • 2012
Forget bullet points. A three-part business story can lead better than any slide deck.
3.84
1k+
🏢 Corporate Storytelling📈 Leadership Development💬 Business Communication🗣️ Persuasion Techniques🏛️ Organizational Culture
Lead with a Story Summary
Lead with a Story
Forget bullet points. A three-part business story can lead better than any slide deck.
by Paul Smith 2012 288 pages
3.84
1k+ ratings
🏢 Corporate Storytelling📈 Leadership Development💬 Business Communication🗣️ Persuasion Techniques🏛️ Organizational Culture
Non-Obvious
by Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1k+
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Non-Obvious Summary
Non-Obvious
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
by Rohit Bhargava 2012 256 pages
3.53
1k+ ratings
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
📱 Product Design🏢 Corporate Culture👥 Small Teams✨ User Experience🎯 Brand Strategy
Insanely Simple Summary
Insanely Simple
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012 256 pages
3.91
6k+ ratings
📱 Product Design🏢 Corporate Culture👥 Small Teams✨ User Experience🎯 Brand Strategy
The Art of Pricing
by Rafi Mohammed • 2005
Most businesses have one price. Their customers have many valuations.
3.74
163
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
The Art of Pricing Summary
The Art of Pricing
Most businesses have one price. Their customers have many valuations.
by Rafi Mohammed 2005 240 pages
3.74
163 ratings
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling🎬 Presentation Skills✍️ Persuasive Writing
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007 202 pages
4.02
1k+ ratings
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling🎬 Presentation Skills✍️ Persuasive Writing
Draw to Win
by Dan Roam • 2016
Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.
4.00
500+
🧠 Visual Thinking📝 Sketchnoting✏️ Visual Facilitation🎤 Presentation Skills📖 Visual Storytelling
Draw to Win Summary
Draw to Win
Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.
by Dan Roam 2016 192 pages
4.00
500+ ratings
🧠 Visual Thinking📝 Sketchnoting✏️ Visual Facilitation🎤 Presentation Skills📖 Visual Storytelling
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019 320 pages
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
The small BIG
by Robert B. Cialdini • 2014
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
3.78
1k+
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
The small BIG Summary
The small BIG
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
by Robert B. Cialdini 2014 288 pages
3.78
1k+ ratings
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
Digital Millionaire Secrets
by Dan Henry • 2020
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
4.38
250
💻 Online Business🎥 Sales Webinars💎 High-Ticket Sales📦 Pre-Selling🎯 Business Focus
Digital Millionaire Secrets Summary
Digital Millionaire Secrets
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
by Dan Henry 2020 220 pages
4.38
250 ratings
💻 Online Business🎥 Sales Webinars💎 High-Ticket Sales📦 Pre-Selling🎯 Business Focus
Online Business Startup
by Robin Waite • 2015
Launch your online business lean and fast: the complete roadmap from naming to analytics.
3.68
177
🌐 Online Business📘 Startup Playbooks📋 Business Planning🎨 Brand Identity🔍 SEO Basics
Online Business Startup Summary
Online Business Startup
Launch your online business lean and fast: the complete roadmap from naming to analytics.
by Robin Waite 2015 260 pages
3.68
177 ratings
🌐 Online Business📘 Startup Playbooks📋 Business Planning🎨 Brand Identity🔍 SEO Basics
Bank 3.0
by Brett King • 2012
Customers check phones twice daily and branches twice yearly. Banks are built for the opposite.
3.63
384
🏦 Retail Banking💻 Digital Transformation📱 Fintech⚡ Digital Disruption😊 Customer Experience
Bank 3.0 Summary
Bank 3.0
Customers check phones twice daily and branches twice yearly. Banks are built for the opposite.
by Brett King 2012 396 pages
3.63
384 ratings
🏦 Retail Banking💻 Digital Transformation📱 Fintech⚡ Digital Disruption😊 Customer Experience
Adversity for Sale
by Jeezy • 2023
A custom chain went viral by accident. The rapper wearing it had planned everything else.
4.07
1k+
🎤 Hip-Hop Memoir💼 Music Business💪 Overcoming Adversity💰 Street Hustling🤐 Street Code
Adversity for Sale Summary
Adversity for Sale
A custom chain went viral by accident. The rapper wearing it had planned everything else.
by Jeezy 2023 272 pages
4.07
1k+ ratings
🎤 Hip-Hop Memoir💼 Music Business💪 Overcoming Adversity💰 Street Hustling🤐 Street Code
The 1% Windfall
by Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
500+
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
The 1% Windfall Summary
The 1% Windfall
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
by Rafi Mohammed 2010 256 pages
3.91
500+ ratings
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
How I Sold 1 Million eBooks in 5 Months
by John Locke • 2011
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
3.68
500+
📚 Indie Publishing📢 Author Marketing💖 Reader Loyalty📧 Email Marketing💰 Book Pricing
How I Sold 1 Million eBooks in 5 Months Summary
How I Sold 1 Million eBooks in 5 Months
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
by John Locke 2011 170 pages
3.68
500+ ratings
📚 Indie Publishing📢 Author Marketing💖 Reader Loyalty📧 Email Marketing💰 Book Pricing
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019 288 pages
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
Selling the Price Increase Summary
Selling the Price Increase
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022 352 pages
3.72
79 ratings
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
YouTube Channels for Dummies
by Rob Ciampa • 2014
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
3.71
135
🎥 Video Marketing📺 Youtube Channels📈 Audience Growth📋 Content Strategy💰 Monetization
YouTube Channels for Dummies Summary
YouTube Channels for Dummies
From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.
by Rob Ciampa 2014 388 pages
3.71
135 ratings
🎥 Video Marketing📺 Youtube Channels📈 Audience Growth📋 Content Strategy💰 Monetization
Sell the Way You Buy
by David Priemer • 2020
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
4.25
131
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
Sell the Way You Buy Summary
Sell the Way You Buy
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
by David Priemer 2020 288 pages
4.25
131 ratings
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
The Secrets of Consulting
by Gerald M. Weinberg • 1985
Why clients resist the advice they asked for, and the small moves that work anyway.
3.95
4k+
🧭 Consulting Practice💼 Professional Services🛡️ Managing Resistance🔄 Change Management🎯 Small Interventions
The Secrets of Consulting Summary
The Secrets of Consulting
Why clients resist the advice they asked for, and the small moves that work anyway.
by Gerald M. Weinberg 1985 228 pages
3.95
4k+ ratings
🧭 Consulting Practice💼 Professional Services🛡️ Managing Resistance🔄 Change Management🎯 Small Interventions
One Up
by Joost van Dreunen • 2020
Three transformations in four decades, and each one rewarded strategy over creative genius.
4.13
213
🎮 Video Game Industry🏗️ Platform Economics📡 Digital Disruption🎨 Creative Industries👾 Game Developers
One Up Summary
One Up
Three transformations in four decades, and each one rewarded strategy over creative genius.
by Joost van Dreunen 2020 296 pages
4.13
213 ratings
🎮 Video Game Industry🏗️ Platform Economics📡 Digital Disruption🎨 Creative Industries👾 Game Developers
The Content Trap
by Bharat Anand • 2016
Great content is a trap. Digital success goes to companies that master connections instead.
4.17
500+
🎯 Digital Strategy🕸️ Network Effects♟️ Competitive Strategy🌐 Business Ecosystems🧩 Organizational Design
The Content Trap Summary
The Content Trap
Great content is a trap. Digital success goes to companies that master connections instead.
by Bharat Anand 2016 464 pages
4.17
500+ ratings
🎯 Digital Strategy🕸️ Network Effects♟️ Competitive Strategy🌐 Business Ecosystems🧩 Organizational Design
Call of the Mall
by Paco Underhill • 2004
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
3.63
1k+
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Call of the Mall Summary
Call of the Mall
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
by Paco Underhill 2004 240 pages
3.63
1k+ ratings
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Newsletter Ninja
by Tammi Labrecque • 2018
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
4.57
1k+
🏗️ Author Platform Building✍️ Indie Authors📚 Self-Publishing✉️ Email Marketing📋 List Building
Newsletter Ninja Summary
Newsletter Ninja
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
by Tammi Labrecque 2018 146 pages
4.57
1k+ ratings
🏗️ Author Platform Building✍️ Indie Authors📚 Self-Publishing✉️ Email Marketing📋 List Building
BrandingPays
by Karen Kang • 2013
A five-step system for building the personal brand that makes opportunities chase you.
3.69
178
🏷️ Personal Branding📈 Career Development👔 Executive Presence📱 Social Media Presence🛡️ Reputation Management
BrandingPays Summary
BrandingPays
A five-step system for building the personal brand that makes opportunities chase you.
by Karen Kang 2013 207 pages
3.69
178 ratings
🏷️ Personal Branding📈 Career Development👔 Executive Presence📱 Social Media Presence🛡️ Reputation Management
Productize
by Eisha Armstrong • 2021
Turn professional services into products that scale revenue faster than headcount.
3.84
249
🏢 Professional Services📦 Productized Services🔍 Customer Discovery🔄 Lean Startup🎯 Product-Market Fit
Productize Summary
Productize
Turn professional services into products that scale revenue faster than headcount.
by Eisha Armstrong 2021 174 pages
3.84
249 ratings
🏢 Professional Services📦 Productized Services🔍 Customer Discovery🔄 Lean Startup🎯 Product-Market Fit
How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid
by Brenda Bernstein • 2013
The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.
3.88
308
🖥️ Linkedin Optimization🏷️ Personal Branding🔍 Job Search Tactics🤝 Networking✍️ Profile Writing
How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid Summary
How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid
The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.
by Brenda Bernstein 2013 292 pages
3.88
308 ratings
🖥️ Linkedin Optimization🏷️ Personal Branding🔍 Job Search Tactics🤝 Networking✍️ Profile Writing
Impossible to Ignore
by Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Impossible to Ignore Summary
Impossible to Ignore
Audiences forget ninety percent of your message. What survives decides whether they act.
by Carmen Simon 2016 288 pages
3.79
441 ratings
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995 112 pages
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
What Got You Here Won't Get You There in Sales
by Goldsmith • 2006
Your winning habits now stall you. Replace ego with empathy, stop self-sabotage.
3.95
31k+
💼 Sales Coaching🧠 Sales Psychology🧘 Emotional Intelligence🗣️ Interpersonal Skills🏢 Executive Coaching
What Got You Here Won't Get You There in Sales Summary
What Got You Here Won't Get You There in Sales
Your winning habits now stall you. Replace ego with empathy, stop self-sabotage.
by Goldsmith 2006 224 pages
3.95
31k+ ratings
💼 Sales Coaching🧠 Sales Psychology🧘 Emotional Intelligence🗣️ Interpersonal Skills🏢 Executive Coaching
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
500+
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design📊 Web Analytics📬 Direct Response Marketing
Landing Page Optimization Summary
Landing Page Optimization
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008 496 pages
3.82
500+ ratings
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design📊 Web Analytics📬 Direct Response Marketing
Story or Die
by Lisa Cron • 2021
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
4.09
334
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
Story or Die Summary
Story or Die
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
by Lisa Cron 2021 261 pages
4.09
334 ratings
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
1k+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning🗣️ Brand Voice📣 Content Promotion
The One Hour Content Plan Summary
The One Hour Content Plan
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017 148 pages
4.05
1k+ ratings
🚀 Content Marketing💼 Solopreneurship📝 Content Planning🗣️ Brand Voice📣 Content Promotion
Never Get a “Real” Job
by Scott Gerber • 2010
One paragraph is your entire business plan. The lean, cash-first route out of the nine-to-five.
3.30
413
👢 Bootstrapping🏗️ Lean Entrepreneurship🧑‍💼 Solopreneurship✂️ Rejecting Corporate Career📋 Lean Planning
Never Get a “Real” Job Summary
Never Get a “Real” Job
One paragraph is your entire business plan. The lean, cash-first route out of the nine-to-five.
by Scott Gerber 2010 272 pages
3.30
413 ratings
👢 Bootstrapping🏗️ Lean Entrepreneurship🧑‍💼 Solopreneurship✂️ Rejecting Corporate Career📋 Lean Planning
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
by Jeffrey Gitomer • 2013
Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.
4.05
209
📈 Sales Methodology📩 Inbound Selling🎁 Value-First Selling👤 Personal Branding🧠 Sales Mindset
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling Summary
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.
by Jeffrey Gitomer 2013 208 pages
4.05
209 ratings
📈 Sales Methodology📩 Inbound Selling🎁 Value-First Selling👤 Personal Branding🧠 Sales Mindset
The AI Edge
by Jeb Blount • 2024
Your competitor uses AI. A battle plan for reclaiming time and winning more deals.
3.56
240
🤖 Sales Technology⏱️ Sales Productivity🤝 Human-Ai Collaboration⌨️ Prompt Engineering🧠 Sales Psychology
The AI Edge Summary
The AI Edge
Your competitor uses AI. A battle plan for reclaiming time and winning more deals.
by Jeb Blount 2024 292 pages
3.56
240 ratings
🤖 Sales Technology⏱️ Sales Productivity🤝 Human-Ai Collaboration⌨️ Prompt Engineering🧠 Sales Psychology
Sales Truth
by Mike Weinberg • 2019
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
4.38
399
🤝 B2b Sales📋 Sales Fundamentals🏹 Hunter Mentality📞 Cold Calling🔍 Prospecting
Sales Truth Summary
Sales Truth
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
by Mike Weinberg 2019 245 pages
4.38
399 ratings
🤝 B2b Sales📋 Sales Fundamentals🏹 Hunter Mentality📞 Cold Calling🔍 Prospecting
Josh Kaufman’s The Personal MBA
by Ant Hive Media • 2016
An MBA costs $300,000 and predicts nothing. The business fundamentals that actually matter.
3.86
35
🎓 Anti-MBA🧠 Consumer Psychology⚡ Energy Management🤝 Negotiation Tactics🗣️ Leadership Communication
Josh Kaufman’s The Personal MBA Summary
Josh Kaufman’s The Personal MBA
An MBA costs $300,000 and predicts nothing. The business fundamentals that actually matter.
by Ant Hive Media 2016
3.86
35 ratings
🎓 Anti-MBA🧠 Consumer Psychology⚡ Energy Management🤝 Negotiation Tactics🗣️ Leadership Communication
Think Simple
by Ken Segall • 2016
Complexity is a tax on growth. The leaders who win wield simplicity as a weapon.
3.64
389
🎯 Organizational Clarity🏷️ Brand Strategy💡 Design Thinking🤝 Customer Experience🔮 Intuition In Business
Think Simple Summary
Think Simple
Complexity is a tax on growth. The leaders who win wield simplicity as a weapon.
by Ken Segall 2016 248 pages
3.64
389 ratings
🎯 Organizational Clarity🏷️ Brand Strategy💡 Design Thinking🤝 Customer Experience🔮 Intuition In Business
Like a Virgin
by Richard Branson • 2012
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
3.73
3k+
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture💡 Disruptive Innovation👥 Customer Experience
Like a Virgin Summary
Like a Virgin
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
by Richard Branson 2012 384 pages
3.73
3k+ ratings
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture💡 Disruptive Innovation👥 Customer Experience
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