Best Marketing Books | Summaries & Audio

Marketing Book Summaries

Sold

by David Greene • 2021

A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.

4.45

282

🏠 Real Estate Agents 📥 Lead Generation 🔽 Sales Funnels 💬 Referral Marketing 🧠 Sales Mindset

Sold

A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.

by David Greene 2021 208 pages

4.45

282 ratings

🏠 Real Estate Agents 📥 Lead Generation 🔽 Sales Funnels 💬 Referral Marketing 🧠 Sales Mindset

La Biblia del vendedor

by Alex Dey • 2022

Objections are requests for help, silence closes deals, and every word either sells or repels.

4.23

🛠️ Sales Techniques 🎯 Closing Strategies 🔍 Sales Prospecting 🧠 Buyer Psychology 📞 Traditional Selling

La Biblia del vendedor

Objections are requests for help, silence closes deals, and every word either sells or repels.

by Alex Dey 2022 126 pages

4.23

71 ratings

🛠️ Sales Techniques 🎯 Closing Strategies 🔍 Sales Prospecting 🧠 Buyer Psychology 📞 Traditional Selling

The Elements of Choice

by Eric J. Johnson • 2021

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

3.91

500+

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

The Elements of Choice

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

by Eric J. Johnson 2021 400 pages

3.91

500+ ratings

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

Aligning Strategy and Sales

by Frank V. Cespedes • 2014

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

4.06

143

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Aligning Strategy and Sales

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

by Frank V. Cespedes 2014 336 pages

4.06

143 ratings

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Content Strategy for Mobile

by Karen Mcgrane • 2012

One content source, every device, no separate mobile site. Here is how to build it.

4.01

468

📋 Content Strategy 🔄 Responsive Design 🗺️ Information Architecture 🏛️ Content Governance ⚙️ Content Operations

Content Strategy for Mobile

One content source, every device, no separate mobile site. Here is how to build it.

by Karen Mcgrane 2012 165 pages

4.01

468 ratings

📋 Content Strategy 🔄 Responsive Design 🗺️ Information Architecture 🏛️ Content Governance ⚙️ Content Operations

Got Your Attention?

by Sam Horn • 2015

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

3.92

250

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Got Your Attention?

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

by Sam Horn 2015 216 pages

3.92

250 ratings

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

One Simple Idea

by Stephen Key • 2016

A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.

3.95

500+

📜 Product Licensing 🌐 Open Innovation 💰 Passive Income 💼 Side Hustle 📞 Cold Calling

One Simple Idea

A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.

by Stephen Key 2016

3.95

500+ ratings

📜 Product Licensing 🌐 Open Innovation 💰 Passive Income 💼 Side Hustle 📞 Cold Calling

Managerial Leadership for Librarians

by G. Edward Evans • 2017

The library manager's playbook: public budgets, volunteer boards, and the scrutiny that never quits.

2.89

📚 Library Management 🤝 Nonprofit Management 🎯 Strategic Planning 📋 Board Governance ⚖️ Ethical Leadership

Managerial Leadership for Librarians

The library manager's playbook: public budgets, volunteer boards, and the scrutiny that never quits.

by G. Edward Evans 2017 400 pages

2.89

18 ratings

📚 Library Management 🤝 Nonprofit Management 🎯 Strategic Planning 📋 Board Governance ⚖️ Ethical Leadership

Networking Is Not Working

by Derek Coburn • 2014

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

3.56

318

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

Networking Is Not Working

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

by Derek Coburn 2014 163 pages

3.56

318 ratings

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

The SaaS Sales Method Fundamentals

by Jacco van der Kooij • 2018

From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.

4.27

🏢 B2b Sales 📧 Cold Outreach 🤝 Consultative Selling 📱 Social Selling 💻 Technology Sales

The SaaS Sales Method Fundamentals

From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.

by Jacco van der Kooij 2018 124 pages

4.27

63 ratings

🏢 B2b Sales 📧 Cold Outreach 🤝 Consultative Selling 📱 Social Selling 💻 Technology Sales

Mastermind Dinners

by Jayson Gaignard • 2014

Four to eight people, one table, and better relationships than a decade of networking events.

3.74

474

🏗️ Relationship Building 🎯 Strategic Networking 💬 Vulnerability In Business 📉 Entrepreneurial Setbacks 🧠 Connection Mindset

Mastermind Dinners

Four to eight people, one table, and better relationships than a decade of networking events.

by Jayson Gaignard 2014 102 pages

3.74

474 ratings

🏗️ Relationship Building 🎯 Strategic Networking 💬 Vulnerability In Business 📉 Entrepreneurial Setbacks 🧠 Connection Mindset

How to Master the Art of Selling Financial Services

by Tom Hopkins • 2009

Qualify without scripts, close without pressure: a trust-first playbook for financial advisors.

4.27

📊 Financial Advisors 📋 Sales Methodology 🤝 Consultative Selling 🔍 Prospect Qualification 🛑 Objection Handling

How to Master the Art of Selling Financial Services

Qualify without scripts, close without pressure: a trust-first playbook for financial advisors.

by Tom Hopkins 2009 181 pages

4.27

66 ratings

📊 Financial Advisors 📋 Sales Methodology 🤝 Consultative Selling 🔍 Prospect Qualification 🛑 Objection Handling

Rainmaking Conversations

by Mike Schultz • 2011

Master a four-part conversation framework that turns buyer problems and goals into closed deals.

3.79

175

📋 Sales Methodology 🏢 B2b Selling 🤝 Consultative Selling 🧠 Buyer Psychology 🛡️ Objection Handling

Rainmaking Conversations

Master a four-part conversation framework that turns buyer problems and goals into closed deals.

by Mike Schultz 2011 288 pages

3.79

175 ratings

📋 Sales Methodology 🏢 B2b Selling 🤝 Consultative Selling 🧠 Buyer Psychology 🛡️ Objection Handling

Bankable Business Plans

by Edward G. Rogoff • 2003

A business plan that gets funded: how to build the case funders actually want to read.

3.96

1k+

📋 Business Planning 💰 Startup Funding 📊 Financial Modeling ⚔️ Competitive Strategy 🔍 Market Analysis

Bankable Business Plans

A business plan that gets funded: how to build the case funders actually want to read.

by Edward G. Rogoff 2003 258 pages

3.96

1k+ ratings

📋 Business Planning 💰 Startup Funding 📊 Financial Modeling ⚔️ Competitive Strategy 🔍 Market Analysis

The Right-Brain Business Plan

by Jennifer Lee. • 2011

Spreadsheets feel wrong for your creative work. A visual, paint-and-collage plan built on intuition.

4.03

500+

🎨 Creative Entrepreneurship 🗺️ Visual Planning 💸 Money Mindset 🏷️ Crafting Your Brand 🧠 Right-Brain Thinking

The Right-Brain Business Plan

Spreadsheets feel wrong for your creative work. A visual, paint-and-collage plan built on intuition.

by Jennifer Lee. 2011 240 pages

4.03

500+ ratings

🎨 Creative Entrepreneurship 🗺️ Visual Planning 💸 Money Mindset 🏷️ Crafting Your Brand 🧠 Right-Brain Thinking

CRM at the Speed of Light

by Paul Greenberg • 2001

CRM is a business philosophy, not a technology project. The blueprint for making it real.

3.82

103

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention 📊 Sales Force Automation 💌 Relationship Marketing

CRM at the Speed of Light

CRM is a business philosophy, not a technology project. The blueprint for making it real.

by Paul Greenberg 2001 384 pages

3.82

103 ratings

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention 📊 Sales Force Automation 💌 Relationship Marketing

Linked

by Omar Garriott • 2022

Recruiters reject 99% of applicants. The LinkedIn playbook for becoming the one they hire instead.

4.17

239

🎯 Job Search Strategy 🏷️ Personal Branding 🤝 Networking 🔄 Career Transitions 🎤 Interview Preparation

Linked

Recruiters reject 99% of applicants. The LinkedIn playbook for becoming the one they hire instead.

by Omar Garriott 2022 308 pages

4.17

239 ratings

🎯 Job Search Strategy 🏷️ Personal Branding 🤝 Networking 🔄 Career Transitions 🎤 Interview Preparation

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012 240 pages

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

Niching Up

by Chris Dreyer • 2022

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

4.01

279

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs 📚 Expertise Building 💰 Premium Pricing

Niching Up

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

by Chris Dreyer 2022 133 pages

4.01

279 ratings

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs 📚 Expertise Building 💰 Premium Pricing

Levers

by Amos Schwartzfarb • 2021

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

4.19

166

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Levers

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

by Amos Schwartzfarb 2021 190 pages

4.19

166 ratings

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Reengineering Retail

by Doug Stephens • 2017

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

4.14

442

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery 👀 Attention Economics 💻 Retail Technology

Reengineering Retail

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

by Doug Stephens 2017 256 pages

4.14

442 ratings

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery 👀 Attention Economics 💻 Retail Technology

The Seven Pillars of Customer Success

by Wayne McCulloch • 2021

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

4.16

245

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 🔒 Retention Strategy

The Seven Pillars of Customer Success

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

by Wayne McCulloch 2021 349 pages

4.16

245 ratings

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 🔒 Retention Strategy

Software as a Science

by Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Software as a Science

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

by Dan Martell 2024 333 pages

4.53

169 ratings

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Architect and Entrepreneur

by Eric Reinholdt • 2015

A field guide for architects: how to brand, market, and build a lean, profitable design firm.

4.19

214

🏛️ Architecture Practice 💡 Design Business 📐 Lean Methodology 📖 Brand Storytelling 🤝 Client Acquisition

Architect and Entrepreneur

A field guide for architects: how to brand, market, and build a lean, profitable design firm.

by Eric Reinholdt 2015 226 pages

4.19

214 ratings

🏛️ Architecture Practice 💡 Design Business 📐 Lean Methodology 📖 Brand Storytelling 🤝 Client Acquisition

Passive Income Freedom

by Gundi Gabrielle • 2019

Stack online income streams until they pay you five figures a month, no prior experience needed.

3.58

397

🖥️ Online Business 💸 Passive Income 💼 Side Hustles 🧑‍💼 Solopreneurship 💰 Low-Capital Startups

Passive Income Freedom

Stack online income streams until they pay you five figures a month, no prior experience needed.

by Gundi Gabrielle 2019 317 pages

3.58

397 ratings

🖥️ Online Business 💸 Passive Income 💼 Side Hustles 🧑‍💼 Solopreneurship 💰 Low-Capital Startups

Shark Tank Jump Start Your Business

by Michael Parrish DuDell • 2013

Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.

3.62

500+

🏢 Startup Playbooks 💰 Small Business Finance 🎤 Investor Pitching 🏷️ Brand Strategy 🌱 Company Culture

Shark Tank Jump Start Your Business

Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.

by Michael Parrish DuDell 2013 304 pages

3.62

500+ ratings

🏢 Startup Playbooks 💰 Small Business Finance 🎤 Investor Pitching 🏷️ Brand Strategy 🌱 Company Culture

SEO Fitness Workbook

by Jason McDonald • 2010

A seven-step workbook that makes ranking on Google a learnable skill, no jargon required.

4.12

180

🔍 Search Engine Optimization 📈 Digital Marketing 🔑 Keyword Research 🔗 Link Building 📝 Content Strategy

SEO Fitness Workbook

A seven-step workbook that makes ranking on Google a learnable skill, no jargon required.

by Jason McDonald 2010 125 pages

4.12

180 ratings

🔍 Search Engine Optimization 📈 Digital Marketing 🔑 Keyword Research 🔗 Link Building 📝 Content Strategy

The Art of the Sale

by Philip Delves Broughton • 2012

Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.

3.68

400

🧠 Sales Psychology 🤝 Relationship Selling 🎭 Authentic Selling ❤️ Emotional Intelligence 🎯 Consultative Selling

The Art of the Sale

Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.

by Philip Delves Broughton 2012 299 pages

3.68

400 ratings

🧠 Sales Psychology 🤝 Relationship Selling 🎭 Authentic Selling ❤️ Emotional Intelligence 🎯 Consultative Selling

Rise of the Youpreneur

by Chris Ducker • 2018

When your brand is your name, no platform algorithm or policy change can make you obsolete.

4.08

283

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Rise of the Youpreneur

When your brand is your name, no platform algorithm or policy change can make you obsolete.

by Chris Ducker 2018 288 pages

4.08

283 ratings

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

How To Start a Business without Any Money

by Rachel Bridge • 2012

Find a gap, get paid first, and use the free tools: the zero-capital startup formula.

3.55

190

🥾 Startup Bootstrapping 🔄 Lean Startup Methods 📣 Guerrilla Marketing 💰 Cash Flow Management 🤝 Business Networking

How To Start a Business without Any Money

Find a gap, get paid first, and use the free tools: the zero-capital startup formula.

by Rachel Bridge 2012 304 pages

3.55

190 ratings

🥾 Startup Bootstrapping 🔄 Lean Startup Methods 📣 Guerrilla Marketing 💰 Cash Flow Management 🤝 Business Networking

Writing AI Prompts For Dummies

by Stephanie Diamond • 2024

AI gives back exactly what you give it. Learn the asking framework that changes everything.

2.83

📖 Ai Literacy ⌨️ Prompt Engineering 🧩 Generative Ai Guides 💼 Ai For Business 🤝 Human-Ai Collaboration

Writing AI Prompts For Dummies

AI gives back exactly what you give it. Learn the asking framework that changes everything.

by Stephanie Diamond 2024 270 pages

2.83

46 ratings

📖 Ai Literacy ⌨️ Prompt Engineering 🧩 Generative Ai Guides 💼 Ai For Business 🤝 Human-Ai Collaboration

The Nuclear Effect

by Scott Oldford • 2020

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

3.64

226

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales 🤝 Ethical Selling 📊 Cash Flow Management

The Nuclear Effect

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

by Scott Oldford 2020 280 pages

3.64

226 ratings

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales 🤝 Ethical Selling 📊 Cash Flow Management

Bottlenecks

by David C. Evans • 2017

Why users ignore you: invisible psychological filters that every digital product must survive.

4.14

175

🎨 Ux Design 🧠 Cognitive Psychology 🧬 Memetic Theory 📈 Viral Growth 🧩 Behavioral Design

Bottlenecks

Why users ignore you: invisible psychological filters that every digital product must survive.

by David C. Evans 2017 281 pages

4.14

175 ratings

🎨 Ux Design 🧠 Cognitive Psychology 🧬 Memetic Theory 📈 Viral Growth 🧩 Behavioral Design

Event Planning and Management

by Ruth Dowson • 2014

A planning system for events that must deliver, from the first objective to the final debrief.

4.33

🎪 Event Planning 📰 Public Relations 📦 Event Logistics 📣 Event Marketing 🗺️ Strategic Planning

Event Planning and Management

A planning system for events that must deliver, from the first objective to the final debrief.

by Ruth Dowson 2014 328 pages

4.33

12 ratings

🎪 Event Planning 📰 Public Relations 📦 Event Logistics 📣 Event Marketing 🗺️ Strategic Planning

Groundswell

by Charlene Li • 2008

Customers now trust each other more than they trust your brand. The strategy for adapting.

3.75

5k+

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Groundswell

Customers now trust each other more than they trust your brand. The strategy for adapting.

by Charlene Li 2008 286 pages

3.75

5k+ ratings

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Captivology

by Ben Parr • 2015

Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.

3.79

391

👁 Attention Economy 📊 Marketing Psychology 🧠 Behavioral Economics 🎯 Persuasion Science 🤔 Cognitive Biases

Captivology

Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.

by Ben Parr 2015 256 pages

3.79

391 ratings

👁 Attention Economy 📊 Marketing Psychology 🧠 Behavioral Economics 🎯 Persuasion Science 🤔 Cognitive Biases

Amaze Every Customer Every Time

by Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Amaze Every Customer Every Time

How a hardware chain beats the giants on service: 52 tactics your business can steal.

by Shep Hyken 2013 240 pages

3.94

192 ratings

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Newsletter Ninja 2

by Tammi Labrecque • 2022

Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.

4.50

352

🏗️ Platform Building 📚 Book Marketing 🧲 Lead Generation 💌 Reader Engagement 💼 Author Business

Newsletter Ninja 2

Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.

by Tammi Labrecque 2022 122 pages

4.50

352 ratings

🏗️ Platform Building 📚 Book Marketing 🧲 Lead Generation 💌 Reader Engagement 💼 Author Business

Small Message, Big Impact

by Terri L. Sjodin • 2011

Thirty seconds is all you get. Make it open a door instead of close a deal.

3.49

275

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Small Message, Big Impact

Thirty seconds is all you get. Make it open a door instead of close a deal.

by Terri L. Sjodin 2011 239 pages

3.49

275 ratings

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Free Prize Inside

by Seth Godin • 2004

Build products that sell themselves: small creative bets instead of big ad budgets.

3.85

1k+

🎯 Product Differentiation 🏢 Intrapreneurship 🎨 Design Innovation 🗣️ Word Of Mouth 🦸 Innovation Champions

Free Prize Inside

Build products that sell themselves: small creative bets instead of big ad budgets.

by Seth Godin 2004 268 pages

3.85

1k+ ratings

🎯 Product Differentiation 🏢 Intrapreneurship 🎨 Design Innovation 🗣️ Word Of Mouth 🦸 Innovation Champions

Breaking Banks

by Brett King • 2014

Physical bank branches are dying. Their replacements are apps built by coders who own no vaults.

3.68

140

🏦 Digital Banking 💥 Fintech Disruption 📱 Branchless Banking 🔌 Embedded Finance 💳 Payment Innovation

Breaking Banks

Physical bank branches are dying. Their replacements are apps built by coders who own no vaults.

by Brett King 2014 288 pages

3.68

140 ratings

🏦 Digital Banking 💥 Fintech Disruption 📱 Branchless Banking 🔌 Embedded Finance 💳 Payment Innovation

25 Need-To-Know Key Performance Indicators

by Bernard Marr • 2014

Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.

3.91

🎯 Performance Measurement 👥 Customer Analytics 📊 Financial Ratios ⚙️ Operational Efficiency 👷 Workforce Analytics

25 Need-To-Know Key Performance Indicators

Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.

by Bernard Marr 2014

3.91

35 ratings

🎯 Performance Measurement 👥 Customer Analytics 📊 Financial Ratios ⚙️ Operational Efficiency 👷 Workforce Analytics

The Reluctant Entrepreneur

by Michael Masterson • 2012

Keep your job, start a side business, test cheaply, and let cash flow replace your salary.

3.61

174

💼 Side Business 🌱 Bootstrapping 🔬 Lean Startups 📬 Direct Marketing ⭐ Hiring Top Talent

The Reluctant Entrepreneur

Keep your job, start a side business, test cheaply, and let cash flow replace your salary.

by Michael Masterson 2012 192 pages

3.61

174 ratings

💼 Side Business 🌱 Bootstrapping 🔬 Lean Startups 📬 Direct Marketing ⭐ Hiring Top Talent

Forever Employable

by Jeff Gothelf • 2020

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

3.71

440

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

Forever Employable

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

by Jeff Gothelf 2020 106 pages

3.71

440 ratings

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

The Halbert Copywriting Method Part III

by Bond Halbert • 2016

Four editing passes that make buyers read every word of every ad.

4.15

📝 Copywriting 📬 Direct Response Marketing 🗣️ Persuasive Writing 🪝 Attention Hooks ✂️ Self-Editing

The Halbert Copywriting Method Part III

Four editing passes that make buyers read every word of every ad.

by Bond Halbert 2016 106 pages

4.15

27 ratings

📝 Copywriting 📬 Direct Response Marketing 🗣️ Persuasive Writing 🪝 Attention Hooks ✂️ Self-Editing

ALWAYS BE QUALIFYING

by Darius Lahoutifard • 2020

A B2B checklist for knowing which deals to chase, and which to walk away from.

4.00

146

🏢 B2B Sales 📋 Sales Methodology ✅ Sales Qualification 💰 ROI Selling 📊 Pipeline Management

ALWAYS BE QUALIFYING

A B2B checklist for knowing which deals to chase, and which to walk away from.

by Darius Lahoutifard 2020 146 pages

4.00

146 ratings

🏢 B2B Sales 📋 Sales Methodology ✅ Sales Qualification 💰 ROI Selling 📊 Pipeline Management

Secrets of a Master Closer

by Mike Kaplan • 2012

A step-by-step process for closing every sale, and the control-first mindset that powers it.

3.81

324

📞 Sales Techniques 🔍 Qualifying Leads 🚧 Objection Handling 🧠 Persuasion Techniques ❓ Problem-Led Selling

Secrets of a Master Closer

A step-by-step process for closing every sale, and the control-first mindset that powers it.

by Mike Kaplan 2012 198 pages

3.81

324 ratings

📞 Sales Techniques 🔍 Qualifying Leads 🚧 Objection Handling 🧠 Persuasion Techniques ❓ Problem-Led Selling

Michael O'Leary

by Matt Cooper • 2018

He saved €40,000 by cutting free ice; built Europe's biggest airline. The pilots forced a reckoning.

4.09

200

🛫 Airline Business ✈️ No-Frills Service 💰 Cost Discipline 🎪 Publicity Stunts 😤 Abrasive Leadership

Michael O'Leary

He saved €40,000 by cutting free ice; built Europe's biggest airline. The pilots forced a reckoning.

by Matt Cooper 2018 368 pages

4.09

200 ratings

🛫 Airline Business ✈️ No-Frills Service 💰 Cost Discipline 🎪 Publicity Stunts 😤 Abrasive Leadership

Persuasion

by Lee Hartley Carter • 2019

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

3.68

168

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

Persuasion

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

by Lee Hartley Carter 2019 272 pages

3.68

168 ratings

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

The Essential Guide to Getting Your Book Published

by Arielle Eckstut • 2005

After the manuscript comes the business: getting published, from query to royalty check.

4.25

500+

🏢 Publishing Industry 📚 Traditional Publishing 📄 Book Proposals ✉️ Query Letters 💻 Self-Publishing

The Essential Guide to Getting Your Book Published

After the manuscript comes the business: getting published, from query to royalty check.

by Arielle Eckstut 2005 802 pages

4.25

500+ ratings

🏢 Publishing Industry 📚 Traditional Publishing 📄 Book Proposals ✉️ Query Letters 💻 Self-Publishing

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