أعمال

يتجلى عالم الأعمال النابض بالحياة من خلال رؤى الخبراء حول القيادة وريادة الأعمال والاستراتيجية وديناميكيات السوق. سواء كنت تطلق شركة ناشئة أو تتسلق السلم الوظيفي أو تُحدث ثورة في صناعة ما، فإن هذه الكتب تقدم حكمة مُجرّبة من أصحاب رؤى أتقنوا فن النجاح.

أعمال ملخصات الكتب

Martin Zweig Winning on Wall Street

بقلم Martin Zweig • 1986

Fourteen buy signals in thirty years, thirteen winners. A money manager's formula for market timing.

3.83

٣٤٤

⏱️ Market Timing 🏦 Monetary Policy 📈 Momentum Investing 🧠 Sentiment Indicators 🔄 Contrarian Signals

Martin Zweig Winning on Wall Street

Fourteen buy signals in thirty years, thirteen winners. A money manager's formula for market timing.

بقلم Martin Zweig 1986

3.83

٣٤٤ تقييم

⏱️ Market Timing 🏦 Monetary Policy 📈 Momentum Investing 🧠 Sentiment Indicators 🔄 Contrarian Signals

The Five Most Important Questions You Will Ever Ask About Your Organization

بقلم Peter F. Drucker • 1993

Drucker's five questions for detecting organizational drift and the discipline to reverse it.

3.94

١٬٠٠٠+

📋 Organizational Assessment 🏛️ Nonprofit Management 🗺️ Strategic Planning 🎯 Mission-Driven Orgs ✂️ Strategic Focus

The Five Most Important Questions You Will Ever Ask About Your Organization

Drucker's five questions for detecting organizational drift and the discipline to reverse it.

بقلم Peter F. Drucker 1993 144 صفحة

3.94

١٬٠٠٠+ تقييم

📋 Organizational Assessment 🏛️ Nonprofit Management 🗺️ Strategic Planning 🎯 Mission-Driven Orgs ✂️ Strategic Focus

The 20-Minute Networking Meeting

بقلم Nathan A. Perez • 2016

Five questions in twenty minutes: the networking template that finds the jobs no one posts.

4.19

٤٢٣

🏢 Executive Job Search 🤝 Professional Networking 🕵️ Hidden Job Market 🔄 Career Transitions 🔧 Networking System

The 20-Minute Networking Meeting

Five questions in twenty minutes: the networking template that finds the jobs no one posts.

بقلم Nathan A. Perez 2016 182 صفحة

4.19

٤٢٣ تقييم

🏢 Executive Job Search 🤝 Professional Networking 🕵️ Hidden Job Market 🔄 Career Transitions 🔧 Networking System

Hope Is Not a Strategy

بقلم Rick Page • 2001

Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.

3.84

٣٩٠

🏢 Complex Sales 💡 Solution Selling 🗺️ Stakeholder Mapping 👔 Executive Selling 🔁 Sales Process

Hope Is Not a Strategy

Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.

بقلم Rick Page 2001 192 صفحة

3.84

٣٩٠ تقييم

🏢 Complex Sales 💡 Solution Selling 🗺️ Stakeholder Mapping 👔 Executive Selling 🔁 Sales Process

The Amazon Way

بقلم John Rossman • 2014

Amazon's flywheel: why customer obsession, not margin optimization, builds lasting companies.

3.94

٢٬٠٠٠+

📘 Company Playbooks 🎯 Customer Centricity 👥 Hiring And Talent 💰 Frugal Innovation ⚙️ Operational Excellence

The Amazon Way

Amazon's flywheel: why customer obsession, not margin optimization, builds lasting companies.

بقلم John Rossman 2014 170 صفحة

3.94

٢٬٠٠٠+ تقييم

📘 Company Playbooks 🎯 Customer Centricity 👥 Hiring And Talent 💰 Frugal Innovation ⚙️ Operational Excellence

The Nordstrom Way

بقلم Robert Spector • 1995

Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.

3.90

٥٠٠+

🏬 Retail Management 🎯 Customer Centricity ✨ High-Touch Service 🙇 Servant Leadership 🧑‍💼 Hire For Attitude

The Nordstrom Way

Dump the rulebook, ignore résumés, and build a floor of entrepreneurs: the Nordstrom playbook.

بقلم Robert Spector 1995 240 صفحة

3.90

٥٠٠+ تقييم

🏬 Retail Management 🎯 Customer Centricity ✨ High-Touch Service 🙇 Servant Leadership 🧑‍💼 Hire For Attitude

The Best Story Wins

بقلم Matthew Luhn • 2018

Forget data dumps: three-act structure, flawed heroes, and moments of change win business.

4.10

٣٨٩

📊 Business Storytelling 📖 Story Structure 👥 Audience Engagement 💞 Emotional Connection 🤝 Authentic Leadership

The Best Story Wins

Forget data dumps: three-act structure, flawed heroes, and moments of change win business.

بقلم Matthew Luhn 2018 165 صفحة

4.10

٣٨٩ تقييم

📊 Business Storytelling 📖 Story Structure 👥 Audience Engagement 💞 Emotional Connection 🤝 Authentic Leadership

No B.S. Ruthless Management of People and Profits

بقلم Dan S. Kennedy • 2008

Your employees have their own agenda. The enforcement system that puts profit back in command.

4.09

٥٠٠+

🏢 Small Business Management 💰 Profit-First Management ⚖️ Workplace Accountability ⚙️ Business Systems 🌱 Hiring And Firing

No B.S. Ruthless Management of People and Profits

Your employees have their own agenda. The enforcement system that puts profit back in command.

بقلم Dan S. Kennedy 2008 350 صفحة

4.09

٥٠٠+ تقييم

🏢 Small Business Management 💰 Profit-First Management ⚖️ Workplace Accountability ⚙️ Business Systems 🌱 Hiring And Firing

Shut Up and Listen!

بقلم Tilman Fertitta • 2019

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

3.89

١٬٠٠٠+

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy 🔄 Turnaround Management 🦈 Opportunism

Shut Up and Listen!

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

بقلم Tilman Fertitta 2019 190 صفحة

3.89

١٬٠٠٠+ تقييم

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy 🔄 Turnaround Management 🦈 Opportunism

The Conversion Code

بقلم Chris Smith • 2016

Turn internet leads into appointments and closed deals: a system from clicks to contracts.

4.01

٥٠٠+

🖥️ Digital Marketing 🎯 Lead Generation 📞 Sales Techniques 📋 Sales Follow-Up 📱 Social Media Marketing

The Conversion Code

Turn internet leads into appointments and closed deals: a system from clicks to contracts.

بقلم Chris Smith 2016 192 صفحة

4.01

٥٠٠+ تقييم

🖥️ Digital Marketing 🎯 Lead Generation 📞 Sales Techniques 📋 Sales Follow-Up 📱 Social Media Marketing

A Seat at the Table and The Art of Business Value

بقلم Mark Schwartz • 2017

Shipping features isn't delivering value. A CIO on what Agile gets wrong about ROI.

4.23

٥٠٠+

📦 Value Delivery 💻 IT Leadership 🎯 Outcome Over Output 🔍 Agile Critique 🏭 Lean Thinking

A Seat at the Table and The Art of Business Value

Shipping features isn't delivering value. A CIO on what Agile gets wrong about ROI.

بقلم Mark Schwartz 2017 513 صفحة

4.23

٥٠٠+ تقييم

📦 Value Delivery 💻 IT Leadership 🎯 Outcome Over Output 🔍 Agile Critique 🏭 Lean Thinking

Youtility

بقلم Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

١٬٠٠٠+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

بقلم Jay Baer 2013 219 صفحة

3.99

١٬٠٠٠+ تقييم

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

How to Master the Art of Selling

بقلم Tom Hopkins • 1981

From cold call to commission: a complete sales system built on questions, not pitches.

4.10

١٬٠٠٠+

🎯 Sales Methodology 🧠 Sales Psychology 📞 Classic Sales Training 🎣 Sales Prospecting 🤝 Closing Techniques

How to Master the Art of Selling

From cold call to commission: a complete sales system built on questions, not pitches.

بقلم Tom Hopkins 1981

4.10

١٬٠٠٠+ تقييم

🎯 Sales Methodology 🧠 Sales Psychology 📞 Classic Sales Training 🎣 Sales Prospecting 🤝 Closing Techniques

Awakening the Entrepreneur Within

بقلم Michael E. Gerber • 2008

Dream, story, system: the path anyone can follow to build a business that scales without them.

3.59

٤٦١

🧠 Entrepreneurial Mindset 🚀 Startup Methodology 💡 Business Storytelling 📈 Scaling A Business 🎯 Purpose-Driven Business

Awakening the Entrepreneur Within

Dream, story, system: the path anyone can follow to build a business that scales without them.

بقلم Michael E. Gerber 2008 304 صفحة

3.59

٤٦١ تقييم

🧠 Entrepreneurial Mindset 🚀 Startup Methodology 💡 Business Storytelling 📈 Scaling A Business 🎯 Purpose-Driven Business

Know-How

بقلم Ram Charan • 2007

Eight trainable skills, not personality or IQ, separate leaders who deliver from those who stall.

3.86

٥٠٠+

🏢 Executive Leadership 📋 General Management 🌱 Talent Development 🧱 Team Building 🎯 Priority Setting

Know-How

Eight trainable skills, not personality or IQ, separate leaders who deliver from those who stall.

بقلم Ram Charan 2007 304 صفحة

3.86

٥٠٠+ تقييم

🏢 Executive Leadership 📋 General Management 🌱 Talent Development 🧱 Team Building 🎯 Priority Setting

الإغلاق المثالي

بقلم جيمس موير • 2016

Two questions replace every manipulative closing trick. The first asks about timing, not commitment.

4.28

٢٠٤

📋 Sales Methodology 🤝 Modern Selling 🧠 Sales Psychology ❓ Question-Based Selling 🛡️ Objection Handling

الإغلاق المثالي

Two questions replace every manipulative closing trick. The first asks about timing, not commitment.

بقلم جيمس موير 2016 247 صفحة

4.28

٢٠٤ تقييم

📋 Sales Methodology 🤝 Modern Selling 🧠 Sales Psychology ❓ Question-Based Selling 🛡️ Objection Handling

This book will teach you how to write better

بقلم Neville Medhora • 2013

Your reader does not care about you. Copy that sells starts there and never gets clever.

3.92

١٬٠٠٠+

🧱 Copywriting Fundamentals 💼 Business Writing 🧠 Reader Psychology ✍️ Headline Formulas 👤 Audience Personas

This book will teach you how to write better

Your reader does not care about you. Copy that sells starts there and never gets clever.

بقلم Neville Medhora 2013 46 صفحة

3.92

١٬٠٠٠+ تقييم

🧱 Copywriting Fundamentals 💼 Business Writing 🧠 Reader Psychology ✍️ Headline Formulas 👤 Audience Personas

The Delicate Art of Bureaucracy

بقلم Mark Schwartz • 2020

Most digital transformations fail because they fight bureaucracy instead of reprogramming it.

4.11

١٩٩

🏗️ Organizational Design 🔄 Digital Transformation 📐 Lean Methodology 🏃 Agile Management ⚙️ Devops Culture

The Delicate Art of Bureaucracy

Most digital transformations fail because they fight bureaucracy instead of reprogramming it.

بقلم Mark Schwartz 2020 342 صفحة

4.11

١٩٩ تقييم

🏗️ Organizational Design 🔄 Digital Transformation 📐 Lean Methodology 🏃 Agile Management ⚙️ Devops Culture

Working Hard, Hardly Working

بقلم Grace Beverley • 2021

Productivity culture broke your schedule and your spirit. The fix starts with doing nothing.

3.49

٤٬٠٠٠+

🏃 Hustle Culture Critique ⚖️ Work-Life Integration 🔋 Digital-Age Burnout 🌊 Flow States 🧠 Deep Work

Working Hard, Hardly Working

Productivity culture broke your schedule and your spirit. The fix starts with doing nothing.

بقلم Grace Beverley 2021 217 صفحة

3.49

٤٬٠٠٠+ تقييم

🏃 Hustle Culture Critique ⚖️ Work-Life Integration 🔋 Digital-Age Burnout 🌊 Flow States 🧠 Deep Work

The Exceptional Presenter

بقلم Timothy J. Koegel • 2001

Six traits every exceptional presenter shares, and the daily repetitions that make them automatic.

3.67

٥٠٠+

🎙️ Public Speaking 💼 Business Communication 🧍 Body Language 🎭 Stage Presence 👥 Audience Engagement

The Exceptional Presenter

Six traits every exceptional presenter shares, and the daily repetitions that make them automatic.

بقلم Timothy J. Koegel 2001 195 صفحة

3.67

٥٠٠+ تقييم

🎙️ Public Speaking 💼 Business Communication 🧍 Body Language 🎭 Stage Presence 👥 Audience Engagement

Seeing Around Corners

بقلم Rita McGrath • 2019

Disruption announces itself at the edges first. A system for reading the signals before they arrive.

3.80

٥٠٠+

🧭 Strategic Foresight 🏗️ Innovation Culture 💥 Disruptive Innovation 🎯 Customer Needs 🔄 Adaptive Strategy

Seeing Around Corners

Disruption announces itself at the edges first. A system for reading the signals before they arrive.

بقلم Rita McGrath 2019 272 صفحة

3.80

٥٠٠+ تقييم

🧭 Strategic Foresight 🏗️ Innovation Culture 💥 Disruptive Innovation 🎯 Customer Needs 🔄 Adaptive Strategy

Doing Agile Right

بقلم Darrell Rigby • 2020

Agile and bureaucracy can coexist. The companies that master both leave pure-agile rivals behind.

3.78

٥٠٠+

🔄 Agile Methodology 🏢 Organizational Change 💡 Innovation Management 🤝 Team Empowerment 📐 Lean Thinking

Doing Agile Right

Agile and bureaucracy can coexist. The companies that master both leave pure-agile rivals behind.

بقلم Darrell Rigby 2020 265 صفحة

3.78

٥٠٠+ تقييم

🔄 Agile Methodology 🏢 Organizational Change 💡 Innovation Management 🤝 Team Empowerment 📐 Lean Thinking

Ego Free Leadership

بقلم Brandon Black • 2017

Your ego runs your leadership more than you know. A method for taking back the controls.

4.13

٥٠٠+

🪞 Ego In Leadership 🛡️ Psychological Safety 🧘 Conscious Leadership 🏛️ Organizational Culture 🧠 Emotional Intelligence

Ego Free Leadership

Your ego runs your leadership more than you know. A method for taking back the controls.

بقلم Brandon Black 2017 272 صفحة

4.13

٥٠٠+ تقييم

🪞 Ego In Leadership 🛡️ Psychological Safety 🧘 Conscious Leadership 🏛️ Organizational Culture 🧠 Emotional Intelligence

The Introvert’s Edge to Networking

بقلم Matthew Owen Pollard • 2021

Introverts can out-network extroverts. The secret is a scripted system, not a personality change.

3.89

٥٠٠+

🔗 Networking Strategy 🧠 Introvert Strengths 🎯 Niche Positioning 📖 Storytelling In Business 🏷️ Personal Branding

The Introvert’s Edge to Networking

Introverts can out-network extroverts. The secret is a scripted system, not a personality change.

بقلم Matthew Owen Pollard 2021 248 صفحة

3.89

٥٠٠+ تقييم

🔗 Networking Strategy 🧠 Introvert Strengths 🎯 Niche Positioning 📖 Storytelling In Business 🏷️ Personal Branding

Lean Change Management

بقلم Jason Little • 2013

Organizational change resists five-year plans. Run it as experiments, let feedback steer instead.

4.02

٤٧١

🔄 Change Management 🏃 Agile Transformation 📐 Lean Methodology 🧪 Experimental Change 📋 Visual Planning

Lean Change Management

Organizational change resists five-year plans. Run it as experiments, let feedback steer instead.

بقلم Jason Little 2013 209 صفحة

4.02

٤٧١ تقييم

🔄 Change Management 🏃 Agile Transformation 📐 Lean Methodology 🧪 Experimental Change 📋 Visual Planning

Finance for Non-Financial Managers

بقلم Gene Siciliano • 2003

Your budget, your P&L, your cash position: finally explained for the manager who never took finance.

3.76

٣٤٠

🧠 Financial Literacy 💼 Managerial Finance 📊 Financial Statements 💸 Cash Flow Management 🗺️ Business Planning

Finance for Non-Financial Managers

Your budget, your P&L, your cash position: finally explained for the manager who never took finance.

بقلم Gene Siciliano 2003 220 صفحة

3.76

٣٤٠ تقييم

🧠 Financial Literacy 💼 Managerial Finance 📊 Financial Statements 💸 Cash Flow Management 🗺️ Business Planning

The Culting of Brands

بقلم Douglas Atkin • 2005

Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies

3.76

٢٧٥

🏘️ Brand Communities 🧠 Cult Psychology 🛒 Consumer Behavior 💙 Brand Loyalty 🎯 Brand Strategy

The Culting of Brands

Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies

بقلم Douglas Atkin 2005 256 صفحة

3.76

٢٧٥ تقييم

🏘️ Brand Communities 🧠 Cult Psychology 🛒 Consumer Behavior 💙 Brand Loyalty 🎯 Brand Strategy

Hire With Your Head

بقلم Lou Adler • 1998

One interview question, asked twice, that reveals more about a candidate than ten shallow ones.

3.99

٥٠٠+

🧑‍💼 Talent Acquisition 📋 Structured Hiring 🔍 Evidence-Based Hiring ✅ Candidate Assessment 🎤 Behavioral Interviewing

Hire With Your Head

One interview question, asked twice, that reveals more about a candidate than ten shallow ones.

بقلم Lou Adler 1998 320 صفحة

3.99

٥٠٠+ تقييم

🧑‍💼 Talent Acquisition 📋 Structured Hiring 🔍 Evidence-Based Hiring ✅ Candidate Assessment 🎤 Behavioral Interviewing

The Power of Flexing

بقلم Susan J. Ashford • 2021

Micro-experiments, not grand plans, drive real growth: a scientist's method for your own life.

3.52

١٩١

🧭 Career Development 🧪 Self-Experimentation 🗣️ Feedback Seeking 🧠 Learning Mindset 🌊 Emotional Regulation

The Power of Flexing

Micro-experiments, not grand plans, drive real growth: a scientist's method for your own life.

بقلم Susan J. Ashford 2021 304 صفحة

3.52

١٩١ تقييم

🧭 Career Development 🧪 Self-Experimentation 🗣️ Feedback Seeking 🧠 Learning Mindset 🌊 Emotional Regulation

Fooling some of the People all of the time

بقلم David Einhorn • 2007

He exposed their accounting fraud and shorted the stock. So they stole his phone records.

4.01

٤٬٠٠٠+

🔍 Corporate Fraud 📉 Short Selling ⚡ Activist Investing 📢 Whistleblowing 🏛️ Regulatory Failure

Fooling some of the People all of the time

He exposed their accounting fraud and shorted the stock. So they stole his phone records.

بقلم David Einhorn 2007 380 صفحة

4.01

٤٬٠٠٠+ تقييم

🔍 Corporate Fraud 📉 Short Selling ⚡ Activist Investing 📢 Whistleblowing 🏛️ Regulatory Failure

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

بقلم Roger Dooley • 2019

The hidden force that decides what you buy, what you quit, and what you never start.

4.09

١١٩

🧠 Behavioral Economics 🛒 Customer Experience 🧱 Habit Design 💻 User Experience 👆 Nudge Theory

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

The hidden force that decides what you buy, what you quit, and what you never start.

بقلم Roger Dooley 2019 320 صفحة

4.09

١١٩ تقييم

🧠 Behavioral Economics 🛒 Customer Experience 🧱 Habit Design 💻 User Experience 👆 Nudge Theory

Capital Ideas

بقلم Peter L. Bernstein • 1991

How a handful of academics with no money and little respect rebuilt the financial world.

3.99

٥٠٠+

📈 Financial Economics 📜 History Of Finance 🧱 Portfolio Theory ⚖️ Risk Management 🤖 Quantitative Investing

Capital Ideas

How a handful of academics with no money and little respect rebuilt the financial world.

بقلم Peter L. Bernstein 1991 368 صفحة

3.99

٥٠٠+ تقييم

📈 Financial Economics 📜 History Of Finance 🧱 Portfolio Theory ⚖️ Risk Management 🤖 Quantitative Investing

All In

بقلم Mike Michalowicz • 2024

Four conditions separate teams that endure from teams that flee. None appear on a resume.

4.15

٢٥٩

🧱 Team Building 🔍 Hiring And Retention 🛡️ Psychological Safety 🤝 Workplace Culture 🤲 Servant Leadership

All In

Four conditions separate teams that endure from teams that flee. None appear on a resume.

بقلم Mike Michalowicz 2024 279 صفحة

4.15

٢٥٩ تقييم

🧱 Team Building 🔍 Hiring And Retention 🛡️ Psychological Safety 🤝 Workplace Culture 🤲 Servant Leadership

High-Profit Prospecting

بقلم Mark Hunter • 2016

12-second voicemails, daily prospecting blocks, and a rule to stop chasing suspects who won't buy.

3.99

٣٧٥

🔎 Sales Prospecting 📞 Cold Calling ✅ Lead Qualification ⏰ Time Management 🧠 Sales Mindset

High-Profit Prospecting

12-second voicemails, daily prospecting blocks, and a rule to stop chasing suspects who won't buy.

بقلم Mark Hunter 2016 224 صفحة

3.99

٣٧٥ تقييم

🔎 Sales Prospecting 📞 Cold Calling ✅ Lead Qualification ⏰ Time Management 🧠 Sales Mindset

Differentiate or Die

بقلم Jack Trout • 2001

Good products die every day. The survivors own one idea nobody else can touch.

4.02

١٬٠٠٠+

🎯 Brand Strategy ⚔️ Competitive Strategy 📍 Market Positioning 🧠 Consumer Psychology 🎯 Niche Marketing

Differentiate or Die

Good products die every day. The survivors own one idea nobody else can touch.

بقلم Jack Trout 2001 240 صفحة

4.02

١٬٠٠٠+ تقييم

🎯 Brand Strategy ⚔️ Competitive Strategy 📍 Market Positioning 🧠 Consumer Psychology 🎯 Niche Marketing

Talent Wins

بقلم Ram Charan • 2018

Three leaders, one table, one mandate: turn HR from overhead into your competitive advantage.

3.81

٣٤٩

🎯 Talent Strategy 💼 Strategic HR 📊 Talent Management 🏗️ Organizational Design 🔄 Agile Organizations

Talent Wins

Three leaders, one table, one mandate: turn HR from overhead into your competitive advantage.

بقلم Ram Charan 2018 192 صفحة

3.81

٣٤٩ تقييم

🎯 Talent Strategy 💼 Strategic HR 📊 Talent Management 🏗️ Organizational Design 🔄 Agile Organizations

Accounting for the Numberphobic

بقلم Dawn Fotopulos • 2014

Three financial gauges show if your business lives or dies. No degree needed to read them.

4.33

٣٠٢

🏪 Small Business Finance 📊 Financial Statements 💧 Cash Flow Management 📚 Financial Literacy 🧑‍💼 Small Business Owners

Accounting for the Numberphobic

Three financial gauges show if your business lives or dies. No degree needed to read them.

بقلم Dawn Fotopulos 2014 272 صفحة

4.33

٣٠٢ تقييم

🏪 Small Business Finance 📊 Financial Statements 💧 Cash Flow Management 📚 Financial Literacy 🧑‍💼 Small Business Owners

Inbound Marketing, Revised and Updated

بقلم Brian Halligan • 2009

Interruption marketing no longer works. How content and search turn strangers into customers.

3.87

٣٬٠٠٠+

📱 Digital Marketing 📝 Content Marketing 🔍 Search Optimization 🎯 Lead Generation 📣 Social Media Strategy

Inbound Marketing, Revised and Updated

Interruption marketing no longer works. How content and search turn strangers into customers.

بقلم Brian Halligan 2009 224 صفحة

3.87

٣٬٠٠٠+ تقييم

📱 Digital Marketing 📝 Content Marketing 🔍 Search Optimization 🎯 Lead Generation 📣 Social Media Strategy

Discover Your True North

بقلم Bill George • 2015

One bareheaded selfie became a movement; a million Iranian women turned their hair into a weapon.

3.9

١٬٠٠٠+

🧕 Compulsory Hijab 📱 Digital Activism 👩🏽 Iranian Women ⛓️ State Oppression ✊ Memoir Of Resistance

Discover Your True North

One bareheaded selfie became a movement; a million Iranian women turned their hair into a weapon.

بقلم Bill George 2015 321 صفحة

3.9

١٬٠٠٠+ تقييم

🧕 Compulsory Hijab 📱 Digital Activism 👩🏽 Iranian Women ⛓️ State Oppression ✊ Memoir Of Resistance

Joy, Inc.

بقلم Richard Sheridan • 2013

From the floor plan to the pair programming: how one firm made joy a repeatable system.

4.07

١٬٠٠٠+

🏢 Workplace Culture 🏗️ Organizational Design 💻 Software Management 🔄 Agile Development 👤 Human-Centered Design

Joy, Inc.

From the floor plan to the pair programming: how one firm made joy a repeatable system.

بقلم Richard Sheridan 2013 288 صفحة

4.07

١٬٠٠٠+ تقييم

🏢 Workplace Culture 🏗️ Organizational Design 💻 Software Management 🔄 Agile Development 👤 Human-Centered Design

The Little Book of Hedge Funds

بقلم Anthony Scaramucci • 2011

How hedge funds chase absolute returns, why most fail, and what the fees actually cost you.

3.67

٢٦٣

📖 Hedge Fund Primer 🔄 Alternative Investments 🎯 Absolute Returns ⚡ Alpha Generation 🕳️ Market Inefficiency

The Little Book of Hedge Funds

How hedge funds chase absolute returns, why most fail, and what the fees actually cost you.

بقلم Anthony Scaramucci 2011 272 صفحة

3.67

٢٦٣ تقييم

📖 Hedge Fund Primer 🔄 Alternative Investments 🎯 Absolute Returns ⚡ Alpha Generation 🕳️ Market Inefficiency

Balanced Scorecard

بقلم Robert S. Kaplan • 1996

Your balance sheet is a rearview mirror. A system with four windows looking forward.

3.91

٥٬٠٠٠+

📊 Performance Management 🗺️ Strategic Planning ⚙️ Strategy Execution 📏 Measurement Systems 💡 Intangible Assets

Balanced Scorecard

Your balance sheet is a rearview mirror. A system with four windows looking forward.

بقلم Robert S. Kaplan 1996 322 صفحة

3.91

٥٬٠٠٠+ تقييم

📊 Performance Management 🗺️ Strategic Planning ⚙️ Strategy Execution 📏 Measurement Systems 💡 Intangible Assets

كلمات تبيع

بقلم ريتشارد بايان • 1987

A thesaurus not for finding the right word, but for finding the word that sells.

4.02

٥٠٠+

✍️ Copywriting 📬 Direct Response 🧠 Sales Psychology 📢 Headline Writing 📜 Classic Advertising

كلمات تبيع

A thesaurus not for finding the right word, but for finding the word that sells.

بقلم ريتشارد بايان 1987 162 صفحة

4.02

٥٠٠+ تقييم

✍️ Copywriting 📬 Direct Response 🧠 Sales Psychology 📢 Headline Writing 📜 Classic Advertising

The 1% Windfall

بقلم Rafi Mohammed • 2010

A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.

3.91

٥٠٠+

🧮 Pricing Strategy 💰 Profit Levers 🧠 Value Perception 👥 Customer Segmentation 📈 Revenue Growth

The 1% Windfall

A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.

بقلم Rafi Mohammed 2010 256 صفحة

3.91

٥٠٠+ تقييم

🧮 Pricing Strategy 💰 Profit Levers 🧠 Value Perception 👥 Customer Segmentation 📈 Revenue Growth

Customer Success

بقلم Nick Mehta • 2016

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

4.00

١٬٠٠٠+

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

Customer Success

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

بقلم Nick Mehta 2016 232 صفحة

4.00

١٬٠٠٠+ تقييم

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

Sell the Way You Buy

بقلم David Priemer • 2020

A sales method you'd want used on you: empathy and behavioral science, minus the pressure.

4.25

١٣١

🛠️ Sales Methodology 🧠 Behavioral Economics 💡 Emotional Intelligence 🎯 Buyer Psychology 💼 Sales Professionals

Sell the Way You Buy

A sales method you'd want used on you: empathy and behavioral science, minus the pressure.

بقلم David Priemer 2020 288 صفحة

4.25

١٣١ تقييم

🛠️ Sales Methodology 🧠 Behavioral Economics 💡 Emotional Intelligence 🎯 Buyer Psychology 💼 Sales Professionals

The 22 Immutable Laws of Branding

بقلم Laura Ries • 1998

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

3.88

٣٬٠٠٠+

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus 📢 Publicity Strategy 💻 Digital Branding

The 22 Immutable Laws of Branding

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

بقلم Laura Ries 1998 192 صفحة

3.88

٣٬٠٠٠+ تقييم

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus 📢 Publicity Strategy 💻 Digital Branding

Strategize

بقلم Roman Pichler • 2016

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

4.01

٥٠٠+

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design 🗺️ Roadmapping 🚀 Startup Playbooks

Strategize

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

بقلم Roman Pichler 2016 172 صفحة

4.01

٥٠٠+ تقييم

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design 🗺️ Roadmapping 🚀 Startup Playbooks

The Art of Selling to the Affluent

بقلم Matt Oechsli • 2004

Affluent clients buy trust and value, not price. The step-by-step system for earning both.

3.60

١٩٦

💵 Affluent Sales 🎙️ Consultative Selling 📣 Referral Marketing 💎 Value Selling 🧠 Sales Psychology

The Art of Selling to the Affluent

Affluent clients buy trust and value, not price. The step-by-step system for earning both.

بقلم Matt Oechsli 2004 256 صفحة

3.60

١٩٦ تقييم

💵 Affluent Sales 🎙️ Consultative Selling 📣 Referral Marketing 💎 Value Selling 🧠 Sales Psychology

Unfolding the Napkin

بقلم Dan Roam • 2009

Turn any business mess into a picture everyone gets, with the drawing skills you already have.

4.04

٥٠٠+

👁️ Visual Thinking ✍️ Hand-Drawn Visuals 🖍️ Graphic Facilitation 🗓️ Meeting Design 🖼️ Presentation Design

Unfolding the Napkin

Turn any business mess into a picture everyone gets, with the drawing skills you already have.

بقلم Dan Roam 2009 286 صفحة

4.04

٥٠٠+ تقييم

👁️ Visual Thinking ✍️ Hand-Drawn Visuals 🖍️ Graphic Facilitation 🗓️ Meeting Design 🖼️ Presentation Design

السابق 5 6 7 8 9 التالي

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