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SoBrief

Thiết kế Tóm tắt sách

Steve Jobs
của Walter Isaacson • 2011
Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.
4.16
1.000.000+
Steve Jobs Tóm tắt
Chuyên sâu
Steve Jobs
Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.
của Walter Isaacson 2011 630 trang
4.16
1.000.000+ đánh giá
Khởi nghiệp tinh gọn
của Eric Ries • 2011
The method that discovers what customers will pay for before you build the product.
4.11
300.000+
Khởi nghiệp tinh gọn Tóm tắt
Chuyên sâu
Khởi nghiệp tinh gọn
The method that discovers what customers will pay for before you build the product.
của Eric Ries 2011 299 trang
4.11
300.000+ đánh giá
Hooked
của Nir Eyal • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
50.000+
Hooked Tóm tắt
Chuyên sâu
Hooked
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
của Nir Eyal 2013 154 trang
4.12
50.000+ đánh giá
Nghệ thuật đánh cắp ý tưởng
của Austin Kleon • 2012
Steal from a hundred heroes, start before you're ready, and let your flaws become your style.
3.96
300.000+
Nghệ thuật đánh cắp ý tưởng Tóm tắt
Chuyên sâu
Nghệ thuật đánh cắp ý tưởng
Steal from a hundred heroes, start before you're ready, and let your flaws become your style.
của Austin Kleon 2012 174 trang
3.96
300.000+ đánh giá
Bò Tía
của Seth Godin • 2009
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
3.78
56.000+
Bò Tía Tóm tắt
Chuyên sâu
Bò Tía
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
của Seth Godin 2009 172 trang
3.78
56.000+ đánh giá
Tư duy hệ thống
của Donella H. Meadows • 2008
One hidden delay makes your thermostat swing wildly and drives business cycles too.
4.18
22.000+
Tư duy hệ thống Tóm tắt
Chuyên sâu
Tư duy hệ thống
One hidden delay makes your thermostat swing wildly and drives business cycles too.
của Donella H. Meadows 2008 218 trang
4.18
22.000+ đánh giá
Câu chuyện
của Robert McKee • 1997
How to design the moments where expectations collide with reality and everything flips.
4.27
17.000+
Câu chuyện Tóm tắt
Chuyên sâu
Câu chuyện
How to design the moments where expectations collide with reality and everything flips.
của Robert McKee 1997 480 trang
4.27
17.000+ đánh giá
Resonate
của Nancy Duarte • 2010
Make your audience the hero of a mythic journey, and a talk becomes a movement.
4.11
5.000+
Resonate Tóm tắt
Chuyên sâu
Resonate
Make your audience the hero of a mythic journey, and a talk becomes a movement.
của Nancy Duarte 2010 272 trang
4.11
5.000+ đánh giá
Architecture
của Francis D. K. Ching • 1979
Before style, there is grammar. The rules of form and space that make buildings work.
4.29
4.000+
Architecture Tóm tắt
Chuyên sâu
Architecture
Before style, there is grammar. The rules of form and space that make buildings work.
của Francis D. K. Ching 1979 416 trang
4.29
4.000+ đánh giá
Refactoring UI
của Adam Wathan • 2018
Why developers build ugly interfaces, and the constraint system that fixes them.
4.65
2.000+
Refactoring UI Tóm tắt
Chuyên sâu
Refactoring UI
Why developers build ugly interfaces, and the constraint system that fixes them.
của Adam Wathan 2018 252 trang
4.65
2.000+ đánh giá
The Visual Story
của Bruce Block • 2007
Stop guessing at visual impact. A system for making every frame serve your story deliberately.
4.30
500+
The Visual Story Tóm tắt
Chuyên sâu
The Visual Story
Stop guessing at visual impact. A system for making every frame serve your story deliberately.
của Bruce Block 2007 297 trang
4.30
500+ đánh giá
DataStory
của Nancy Duarte • 2019
Spreadsheets inform. Stories persuade. The blueprint for turning your analysis into a decision.
3.93
500+
DataStory Tóm tắt
Chuyên sâu
DataStory
Spreadsheets inform. Stories persuade. The blueprint for turning your analysis into a decision.
của Nancy Duarte 2019 240 trang
3.93
500+ đánh giá
Obviously Awesome
của April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4.000+
Obviously Awesome Tóm tắt
Chuyên sâu
Obviously Awesome
Your product landed in the wrong market without you noticing. The step-by-step fix.
của April Dunford 2019 204 trang
4.24
4.000+ đánh giá
Film Directing Shot by Shot
của Steven D. Katz • 1991
Directors don't invent brilliance on set; they discover it on paper, in storyboards, shot by shot.
4.00
1.000+
Film Directing Shot by Shot Tóm tắt
Chuyên sâu
Film Directing Shot by Shot
Directors don't invent brilliance on set; they discover it on paper, in storyboards, shot by shot.
của Steven D. Katz 1991 366 trang
4.00
1.000+ đánh giá
The Path of Least Resistance
của Robert Fritz • 1989
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
4.06
1.000+
The Path of Least Resistance Tóm tắt
Chuyên sâu
The Path of Least Resistance
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
của Robert Fritz 1989 320 trang
4.06
1.000+ đánh giá
Level Up!
của Scott Rogers • 2010
A designer's toolbox: how to build games that players love, one rule at a time.
4.09
1.000+
Level Up! Tóm tắt
Chuyên sâu
Level Up!
A designer's toolbox: how to build games that players love, one rule at a time.
của Scott Rogers 2010 514 trang
4.09
1.000+ đánh giá
The Illusion of Choice
của Richard Shotton • 2023
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
3.96
435
The Illusion of Choice Tóm tắt
Chuyên sâu
The Illusion of Choice
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
của Richard Shotton 2023 216 trang
3.96
435 đánh giá
Time Wise
của Dr Amantha Imber • 2022
High performers rely on design, not discipline. Make the right choice the path of least resistance.
3.65
391
Time Wise Tóm tắt
Chuyên sâu
Time Wise
High performers rely on design, not discipline. Make the right choice the path of least resistance.
của Dr Amantha Imber 2022 383 trang
3.65
391 đánh giá
Why We Make Things and Why It Matters
của Peter Korn • 2013
A woodworker spent decades making furniture, only to discover he was the real project.
3.73
1.000+
Why We Make Things and Why It Matters Tóm tắt
Chuyên sâu
Why We Make Things and Why It Matters
A woodworker spent decades making furniture, only to discover he was the real project.
của Peter Korn 2013 176 trang
3.73
1.000+ đánh giá
Steve Jobs' Life By Design
của George Beahm • 2014
The design principles behind Jobs's life, not his products: ten lessons from the Stanford speech.
3.82
217
Steve Jobs' Life By Design Tóm tắt
Chuyên sâu
Steve Jobs' Life By Design
The design principles behind Jobs's life, not his products: ten lessons from the Stanford speech.
của George Beahm 2014 224 trang
3.82
217 đánh giá
Inside the Box
của David Epstein • 2026
The periodic table wasn't a dream; it was a publisher's deadline. What constraints unlock.
3.91
1.000+
Inside the Box Tóm tắt
Chuyên sâu
Inside the Box
The periodic table wasn't a dream; it was a publisher's deadline. What constraints unlock.
của David Epstein 2026 304 trang
3.91
1.000+ đánh giá
Mã sạch
của Robert C. Martin • 2007
Reading code dominates a developer's day; these rules keep your colleagues from cursing your name.
4.35
23.000+
Mã sạch Tóm tắt
Mã sạch
Reading code dominates a developer's day; these rules keep your colleagues from cursing your name.
của Robert C. Martin 2007 464 trang
4.35
23.000+ đánh giá
Được tạo ra để gắn bó
của Chip Heath • 2007
The gap between a forgotten memo and an urban legend is six teachable traits.
3.98
100.000+
Được tạo ra để gắn bó Tóm tắt
Được tạo ra để gắn bó
The gap between a forgotten memo and an urban legend is six teachable traits.
của Chip Heath 2007 291 trang
3.98
100.000+ đánh giá
Thiết kế cho cuộc sống thường ngày
của Donald A. Norman • 1988
Why you can't figure out a simple door: the design classic that blames objects, not people.
4.15
48.000+
Thiết kế cho cuộc sống thường ngày Tóm tắt
Thiết kế cho cuộc sống thường ngày
Why you can't figure out a simple door: the design classic that blames objects, not people.
của Donald A. Norman 1988 257 trang
4.15
48.000+ đánh giá
Công ty Sáng tạo
của Ed Catmull • 2014
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
4.2
100.000+
Công ty Sáng tạo Tóm tắt
Chuyên sâu
Công ty Sáng tạo
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
của Ed Catmull 2014 368 trang
4.2
100.000+ đánh giá
Lean Analytics
của Alistair Croll • 2013
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
4.11
8.000+
Lean Analytics Tóm tắt
Lean Analytics
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
của Alistair Croll 2013 440 trang
4.11
8.000+ đánh giá
Masters of Doom
của David Kushner • 2003
Two coders, one lake house, and the game that turned office workers into after-hours warriors.
4.30
20.000+
Masters of Doom Tóm tắt
Masters of Doom
Two coders, one lake house, and the game that turned office workers into after-hours warriors.
của David Kushner 2003 368 trang
4.30
20.000+ đánh giá
Kể chuyện bằng dữ liệu
của Cole Nussbaumer Knaflic • 2015
A repeatable process for turning messy spreadsheets into clear charts that drive action.
4.38
8.000+
Kể chuyện bằng dữ liệu Tóm tắt
Kể chuyện bằng dữ liệu
A repeatable process for turning messy spreadsheets into clear charts that drive action.
của Cole Nussbaumer Knaflic 2015 288 trang
4.38
8.000+ đánh giá
Marketing 4.0
của Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3.000+
Marketing 4.0 Tóm tắt
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
của Philip Kotler 2016 208 trang
4.06
3.000+ đánh giá
Continuous Discovery Habits
của Teresa Torres • 2021
Weekly customer interviews mapped to opportunities: the system that ships value, not features.
4.44
4.000+
Continuous Discovery Habits Tóm tắt
Continuous Discovery Habits
Weekly customer interviews mapped to opportunities: the system that ships value, not features.
của Teresa Torres 2021 237 trang
4.44
4.000+ đánh giá
DotCom Secrets
của Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
6.000+
DotCom Secrets Tóm tắt
DotCom Secrets
Giving away free products can triple your customers; the system that turns each one into $66.
của Russell Brunson 2011 275 trang
4.23
6.000+ đánh giá
Xây dựng thương hiệu bằng câu chuyện
của Donald Miller • 2017
Stop making your brand the hero. A story framework that clears the fog so customers buy.
4.26
26.000+
Xây dựng thương hiệu bằng câu chuyện Tóm tắt
Xây dựng thương hiệu bằng câu chuyện
Stop making your brand the hero. A story framework that clears the fog so customers buy.
của Donald Miller 2017 240 trang
4.26
26.000+ đánh giá
Running Lean
của Ash Maurya • 2012
A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.
4.10
20.000+
Running Lean Tóm tắt
Running Lean
A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.
của Ash Maurya 2012 367 trang
4.10
20.000+ đánh giá
Empowered
của Marty Cagan • 2020
Stop telling your teams what to build. Give them problems to solve, then get out of the way.
4.25
3.000+
Empowered Tóm tắt
Empowered
Stop telling your teams what to build. Give them problems to solve, then get out of the way.
của Marty Cagan 2020 432 trang
4.25
3.000+ đánh giá
The Mom Test
của Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
13.000+
The Mom Test Tóm tắt
The Mom Test
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
của Rob Fitzpatrick 2013 138 trang
4.37
13.000+ đánh giá
Inspired
của Marty Cagan • 2008
Why the best product teams don't take orders. They discover what customers need, fast.
4.23
25.000+
Inspired Tóm tắt
Inspired
Why the best product teams don't take orders. They discover what customers need, fast.
của Marty Cagan 2008 349 trang
4.23
25.000+ đánh giá
Alchemy
của Rory Sutherland • 2019
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
4.21
9.000+
Alchemy Tóm tắt
Alchemy
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
của Rory Sutherland 2019 1 trang
4.21
9.000+ đánh giá
Cashvertising
của Drew Eric Whitman • 2008
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
4.35
2.000+
Cashvertising Tóm tắt
Cashvertising
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
của Drew Eric Whitman 2008 208 trang
4.35
2.000+ đánh giá
Lời thú nhận của một người làm quảng cáo
của David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6.000+
Lời thú nhận của một người làm quảng cáo Tóm tắt
Lời thú nhận của một người làm quảng cáo
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
của David Ogilvy 2004 208 trang
4
6.000+ đánh giá
Brand Gap, The
của Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
5.000+
Brand Gap, The Tóm tắt
Brand Gap, The
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
của Marty Neumeier 2003
3.98
5.000+ đánh giá
The Anatomy of Story
của John Truby • 2007
The organic alternative to formula: how character, plot, and theme grow from a single premise's DNA.
4.25
7.000+
The Anatomy of Story Tóm tắt
The Anatomy of Story
The organic alternative to formula: how character, plot, and theme grow from a single premise's DNA.
của John Truby 2007 445 trang
4.25
7.000+ đánh giá
Ogilvy on Advertising
của David Ogilvy • 1985
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
11.000+
Ogilvy on Advertising Tóm tắt
Ogilvy on Advertising
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
của David Ogilvy 1985 224 trang
4.15
11.000+ đánh giá
The Luxury Strategy
của Jean-Noël Kapferer • 2008
High prices increase desire, scarcity beats availability, and the customer is never king.
4.24
500+
The Luxury Strategy Tóm tắt
The Luxury Strategy
High prices increase desire, scarcity beats availability, and the customer is never king.
của Jean-Noël Kapferer 2008 384 trang
4.24
500+ đánh giá
Jab, Jab, Jab, Right Hook
của Gary Vaynerchuk • 2013
Three value posts for every ask: the platform-by-platform craft of social media.
3.95
9.000+
Jab, Jab, Jab, Right Hook Tóm tắt
Jab, Jab, Jab, Right Hook
Three value posts for every ask: the platform-by-platform craft of social media.
của Gary Vaynerchuk 2013 195 trang
3.95
9.000+ đánh giá
Cashvertising
của Drew Eric Whitman • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
2.000+
Cashvertising Tóm tắt
Cashvertising
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
của Drew Eric Whitman 2008 208 trang
4.35
2.000+ đánh giá
Triết lý thiết kế phần mềm
của John Ousterhout • 2018
Your codebase rots from the inside out. The design skill that stops it.
4.22
4.000+
Triết lý thiết kế phần mềm Tóm tắt
Triết lý thiết kế phần mềm
Your codebase rots from the inside out. The design skill that stops it.
của John Ousterhout 2018 184 trang
4.22
4.000+ đánh giá
Experiential Marketing
của Bernd H. Schmitt • 1999
Stop selling features and benefits. Five experience types and the tools to build them.
3.85
112
Experiential Marketing Tóm tắt
Experiential Marketing
Stop selling features and benefits. Five experience types and the tools to build them.
của Bernd H. Schmitt 1999 304 trang
3.85
112 đánh giá
This Is Marketing
của Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
17.000+
This Is Marketing Tóm tắt
This Is Marketing
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
của Seth Godin 2018 288 trang
3.92
17.000+ đánh giá
Why We Buy
của Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
13.000+
Why We Buy Tóm tắt
Why We Buy
The hidden choreography of shoppers, decoded from thousands of hours of store video.
của Paco Underhill 1999 256 trang
3.88
13.000+ đánh giá
Power And Prediction
của Ajay Agrawal • 2022
AI works. Now the long, slow work of rebuilding everything around it begins.
4.22
7.000+
Power And Prediction Tóm tắt
Power And Prediction
AI works. Now the long, slow work of rebuilding everything around it begins.
của Ajay Agrawal 2022 256 trang
4.22
7.000+ đánh giá
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