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Trending Themes Lists New Genres Authors
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🎯 Positioning Strategy

The art of occupying a distinct and defensible place in the customer's mind, drawing on the legacy of Ries and Trout. These books teach how to differentiate, frame, and own a market category before competitors define you.
Related Themes
🚀 B2b Founders💼 B2b Sales✏️ Brand Naming🧱 Business Model Design🧠 Buyer Psychology🏗️ Category Creation🤝 Consultative Selling📢 Advertising
The Startup Owner's Manual
by Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
13k+
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
The Startup Owner's Manual Summary
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
by Steve Blank 2012
4.11
13k+ ratings
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
Sales Pitch
by April Dunford • 2023
Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.
4.22
538
💼 B2b Sales📋 Sales Methodology🧠 Buyer Psychology📖 Storytelling In Business🤝 Consultative Selling
Sales Pitch Summary
Sales Pitch
Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.
by April Dunford 2023
4.22
538 ratings
💼 B2b Sales📋 Sales Methodology🧠 Buyer Psychology📖 Storytelling In Business🤝 Consultative Selling
The Business of Expertise
by David C. Baker • 2017
Narrow your expertise until clients cannot replace you. That scarcity commands the fee.
4.31
731
💼 Expertise Business🏢 Consulting Practice📋 Practice Management💡 Thought Leadership💰 Premium Pricing
The Business of Expertise Summary
The Business of Expertise
Narrow your expertise until clients cannot replace you. That scarcity commands the fee.
by David C. Baker 2017
4.31
731 ratings
💼 Expertise Business🏢 Consulting Practice📋 Practice Management💡 Thought Leadership💰 Premium Pricing
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming🔄 Contrarian Business
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming🔄 Contrarian Business
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