Startup

Att bygga ett företag från grunden kräver lika delar vision, uthållighet och strategiskt kunnande, oavsett om du lanserar ditt första projekt eller skalar nästa enhörning. Dessa böcker tar dig in i grundarnas tankevärld, mekanismerna bakom snabb tillväxt och de hårt vunna lärdomarna från både spektakulära framgångar och varnande exempel i entreprenörsvärlden.

Startup Boksammanfattningar

Jobs to be Done

av Anthony W. Ulwick • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

500+

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

Jobs to be Done

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

av Anthony W. Ulwick 2016 202 sidor

3.73

500+ betyg

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

What You Do Is Who You Are

av Ben Horowitz • 2019

Your culture is what happens when the boss leaves the room. Here's how to design it.

4.00

8 000+

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior 🛡️ Psychological Safety 🎨 Culture Design

What You Do Is Who You Are

Your culture is what happens when the boss leaves the room. Here's how to design it.

av Ben Horowitz 2019 288 sidor

4.00

8 000+ betyg

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior 🛡️ Psychological Safety 🎨 Culture Design

How to Write a Good Advertisement

av Victor O. Schwab • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

500+

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

How to Write a Good Advertisement

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

av Victor O. Schwab 1980 236 sidor

4.21

500+ betyg

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

The Founder's Mentality

av Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1 000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

av Chris Zook 2016 224 sidor

3.80

1 000+ betyg

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

Lean UX

av Jeff Gothelf • 2012

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

3.99

6 000+

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development 🎨 Ux Design 🧪 Rapid Experimentation

Lean UX

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

av Jeff Gothelf 2012 148 sidor

3.99

6 000+ betyg

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development 🎨 Ux Design 🧪 Rapid Experimentation

HBR's 10 Must Reads on Innovation

av Harvard Business Publishing • 2013

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

3.80

465

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change 🧪 Innovation Culture 💡 Entrepreneurial Mindset

HBR's 10 Must Reads on Innovation

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

av Harvard Business Publishing 2013 179 sidor

3.80

465 betyg

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change 🧪 Innovation Culture 💡 Entrepreneurial Mindset

The Principles of Product Development Flow

av Donald G. Reinertsen • 2009

Product development waste hides in its invisible queues. The fix is not process, it is economics.

4.19

2 000+

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making 🌊 Flow Optimization 📦 Small Batch Production

The Principles of Product Development Flow

Product development waste hides in its invisible queues. The fix is not process, it is economics.

av Donald G. Reinertsen 2009 294 sidor

4.19

2 000+ betyg

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making 🌊 Flow Optimization 📦 Small Batch Production

The Difference Between God and Larry Ellison*

av Mike Wilson • 1997

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

3.93

436

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries 🤝 Co-Founder Partnerships 📈 Hypergrowth

The Difference Between God and Larry Ellison*

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

av Mike Wilson 1997 400 sidor

3.93

436 betyg

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries 🤝 Co-Founder Partnerships 📈 Hypergrowth

The Innovator's Dilemma

av Clayton M. Christensen • 1997

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

4.04

61 000+

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution 🌱 Market Creation 📈 Technology Adoption

The Innovator's Dilemma

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

av Clayton M. Christensen 1997 252 sidor

4.04

61 000+ betyg

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution 🌱 Market Creation 📈 Technology Adoption

Venture Deals

av Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17 000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

av Brad Feld 2011 345 sidor

4.12

17 000+ betyg

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Disciplined Entrepreneurship

av Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2 000+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

Disciplined Entrepreneurship

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

av Bill Aulet 2013 406 sidor

4.27

2 000+ betyg

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

Company of One

av Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6 000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

av Paul Jarvis 2019 240 sidor

3.91

6 000+ betyg

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

The Hard Thing About Hard Things

av Ben Horowitz • 2014

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

4.20

100 000+

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management 📈 Scaling Startups 💬 Candid Leadership

The Hard Thing About Hard Things

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

av Ben Horowitz 2014 304 sidor

4.20

100 000+ betyg

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management 📈 Scaling Startups 💬 Candid Leadership

How to Build a Billion Dollar App

av George Berkowski • 2014

A billion dollars comes from one of five models. Know yours before you scale.

4.12

1 000+

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

How to Build a Billion Dollar App

A billion dollars comes from one of five models. Know yours before you scale.

av George Berkowski 2014 480 sidor

4.12

1 000+ betyg

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

The Startup Way

av Eric Ries • 2017

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

3.98

4 000+

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation ♻️ Continuous Innovation 📈 Scaling Innovation

The Startup Way

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

av Eric Ries 2017 400 sidor

3.98

4 000+ betyg

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation ♻️ Continuous Innovation 📈 Scaling Innovation

The Innovator's Solut!on

av Clayton M. Christensen • 2003

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

4.06

13 000+

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight 🌱 Market Creation 🏗️ Organizational Design

The Innovator's Solut!on

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

av Clayton M. Christensen 2003 304 sidor

4.06

13 000+ betyg

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight 🌱 Market Creation 🏗️ Organizational Design

Write Useful Books

av Rob Fitzpatrick • 2021

The product-design method that turns nonfiction books into recommendations, not just purchases.

4.54

500+

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

Write Useful Books

The product-design method that turns nonfiction books into recommendations, not just purchases.

av Rob Fitzpatrick 2021 158 sidor

4.54

500+ betyg

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

Get Together

av Bailey Richardson • 2019

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

3.77

500+

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design 👐 Servant Leadership 🔮 Ritual Design

Get Together

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

av Bailey Richardson 2019 192 sidor

3.77

500+ betyg

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design 👐 Servant Leadership 🔮 Ritual Design

Disrupted

av Dan Lyons • 2016

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

3.91

17 000+

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism 🌀 Corporate Cults 📣 Marketing Hype

Disrupted

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

av Dan Lyons 2016 272 sidor

3.91

17 000+ betyg

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism 🌀 Corporate Cults 📣 Marketing Hype

How to F*ck Up Your Startup

av Kim Hvidkjaer • 2022

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

4.58

447

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit 💵 Startup Funding 👥 Founding Teams

How to F*ck Up Your Startup

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

av Kim Hvidkjaer 2022 384 sidor

4.58

447 betyg

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit 💵 Startup Funding 👥 Founding Teams

Testing Business Ideas

av David J. Bland • 2019

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

4.25

1 000+

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation 🔬 Hypothesis Testing 🕵️ Customer Discovery

Testing Business Ideas

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

av David J. Bland 2019 368 sidor

4.25

1 000+ betyg

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation 🔬 Hypothesis Testing 🕵️ Customer Discovery

Secrets of Sand Hill Road

av Scott Kupor • 2019

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

4.23

4 000+

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets 🎤 Pitching Investors 🏛️ Board Governance

Secrets of Sand Hill Road

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

av Scott Kupor 2019 320 sidor

4.23

4 000+ betyg

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets 🎤 Pitching Investors 🏛️ Board Governance

Growth Hacker Marketing

av Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11 000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

av Ryan Holiday 2013 56 sidor

3.77

11 000+ betyg

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Value Proposition Design

av Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7 000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

av Alexander Osterwalder 2013 320 sidor

4.21

7 000+ betyg

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Monetizing Innovation

av Madhavan Ramanujam • 2016

Why 72% of new products fail: companies build before asking what anyone will actually pay.

4.15

1 000+

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Monetizing Innovation

Why 72% of new products fail: companies build before asking what anyone will actually pay.

av Madhavan Ramanujam 2016 256 sidor

4.15

1 000+ betyg

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

The Minimalist Entrepreneur

av Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

1 000+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

The Minimalist Entrepreneur

Community first, product second: the art of building a profitable startup without venture capital.

av Sahil Lavingia 2021 256 sidor

4.20

1 000+ betyg

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

The Sweaty Startup

av Nick Huber • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

499

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

The Sweaty Startup

The roadmap for getting rich in the boring businesses your town actually needs.

av Nick Huber 2025 240 sidor

4.09

499 betyg

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

Founding Sales

av Peter R Kazanjy • 2020

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

4.27

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Founding Sales

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

av Peter R Kazanjy 2020 428 sidor

4.27

84 betyg

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Who

av Geoff Smart • 2008

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

3.96

7 000+

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

Who

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

av Geoff Smart 2008 115 sidor

3.96

7 000+ betyg

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

Innovation and Entrepreneurship

av Peter F. Drucker • 1985

The seven sources of innovation and four strategies that turn your business into a market leader.

4.08

11 000+

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

Innovation and Entrepreneurship

The seven sources of innovation and four strategies that turn your business into a market leader.

av Peter F. Drucker 1985 288 sidor

4.08

11 000+ betyg

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

The Innovator's DNA

av Jeffrey H. Dyer • 2011

One twin study says creativity is 70 percent learned. The five skills that change the odds.

3.97

4 000+

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

The Innovator's DNA

One twin study says creativity is 70 percent learned. The five skills that change the odds.

av Jeffrey H. Dyer 2011 304 sidor

3.97

4 000+ betyg

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

Traction

av Gabriel Weinberg • 2015

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

3.81

171

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Traction

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

av Gabriel Weinberg 2015 240 sidor

3.81

171 betyg

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

HBR Guide to Buying a Small Business

av Richard S. Ruback • 2017

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

4.41

1 000+

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance 📋 Deal Structuring 📊 Business Valuation

HBR Guide to Buying a Small Business

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

av Richard S. Ruback 2017 320 sidor

4.41

1 000+ betyg

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance 📋 Deal Structuring 📊 Business Valuation

The Sales Development Playbook

av Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

500+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

av Trish Bertuzzi 2016 264 sidor

4.18

500+ betyg

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

Super Founders

av Ali Tamaseb • 2021

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

4.22

1 000+

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital ⚔️ Competitive Strategy 🦄 Unicorn Companies

Super Founders

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

av Ali Tamaseb 2021 320 sidor

4.22

1 000+ betyg

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital ⚔️ Competitive Strategy 🦄 Unicorn Companies

The Right It

av Alberto Savoia • 2019

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

4.30

500+

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation 📉 Lean Startup 📊 Data-Driven Decisions

The Right It

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

av Alberto Savoia 2019 272 sidor

4.30

500+ betyg

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation 📉 Lean Startup 📊 Data-Driven Decisions

From Impossible To Inevitable

av Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1 000+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

av Aaron Ross 2016 320 sidor

4.19

1 000+ betyg

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

The Airbnb Story

av Leigh Gallagher • 2017

Three unemployed designers built the world's largest hotel company without owning a single room.

3.85

3 000+

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses 💥 Disruption Narrative 🤝 Community Building

The Airbnb Story

Three unemployed designers built the world's largest hotel company without owning a single room.

av Leigh Gallagher 2017 256 sidor

3.85

3 000+ betyg

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses 💥 Disruption Narrative 🤝 Community Building

The Innovator's Method

av Nathan Furr • 2014

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

4.12

500+

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking 🔍 Customer Discovery ⚡ Rapid Prototyping

The Innovator's Method

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

av Nathan Furr 2014 288 sidor

4.12

500+ betyg

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking 🔍 Customer Discovery ⚡ Rapid Prototyping

Talking to Humans

av Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

1 000+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Talking to Humans

A concise guide to customer interviews that separate real demand from polite lies.

av Giff Constable 2014 75 sidor

4.06

1 000+ betyg

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Unlocking the Customer Value Chain

av Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

434

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Unlocking the Customer Value Chain

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

av Thales S. Teixeira 2019 345 sidor

4.44

434 betyg

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

The Alliance

av Reid Hoffman • 2014

Companies and workers need a new pact: finite missions that build value for both sides.

3.80

2 000+

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

The Alliance

Companies and workers need a new pact: finite missions that build value for both sides.

av Reid Hoffman 2014 224 sidor

3.80

2 000+ betyg

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

The Fortune Cookie Principle

av Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

500+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle

Twenty design decisions that make your brand a story worth telling and sharing.

av Bernadette Jiwa 2013 202 sidor

3.88

500+ betyg

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Invincible Company

av Alexander Osterwalder • 2020

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

4.29

500+

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture 📊 Portfolio Management 🚀 Lean Startup

The Invincible Company

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

av Alexander Osterwalder 2020 304 sidor

4.29

500+ betyg

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture 📊 Portfolio Management 🚀 Lean Startup

Product-Led Growth

av Wes Bush • 2019

Replace your sales team with a product users try, love, and buy without a sales call.

4.09

1 000+

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

Product-Led Growth

Replace your sales team with a product users try, love, and buy without a sales call.

av Wes Bush 2019 282 sidor

4.09

1 000+ betyg

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

The Lean Product Playbook

av Dan Olsen • 2015

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

4.27

3 000+

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design 🔍 Customer Discovery 🧱 Mvp Development

The Lean Product Playbook

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

av Dan Olsen 2015 307 sidor

4.27

3 000+ betyg

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design 🔍 Customer Discovery 🧱 Mvp Development

Never Lose a Customer Again

av Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1 000+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

av Joey Coleman 2018 368 sidor

4.18

1 000+ betyg

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Inside the Tornado

av Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1 000+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

av Geoffrey A. Moore 1995 272 sidor

3.98

1 000+ betyg

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New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

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New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

av Salim Ismail 2014 250 sidor

4.07

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Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

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Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

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3.97

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