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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Play Bigger
de Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2.000+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Play Bigger Rezumat
Play Bigger
76% of a market's value goes to whoever defines it. This is the manual.
de Al Ramadan 2016 272 pagini
3.86
2.000+ evaluări
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
One Million Followers
de Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
1.000+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
One Million Followers Rezumat
One Million Followers
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
de Brendan Kane 2018
3.42
1.000+ evaluări
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
Competitive Advantage
de Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
4.000+
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning🏰 Sustainable Advantage🏢 Corporate Strategy
Competitive Advantage Rezumat
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
de Michael E. Porter 1985 592 pagini
4.18
4.000+ evaluări
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning🏰 Sustainable Advantage🏢 Corporate Strategy
Invisible Influence
de Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
3.000+
🧠 Social Influence🛒 Consumer Psychology🎭 Identity Signaling🌊 Peer Effects💰 Behavioral Economics
Invisible Influence Rezumat
Invisible Influence
Almost every choice you make was shaped by someone else. You just never noticed.
de Jonah Berger 2016 272 pagini
3.70
3.000+ evaluări
🧠 Social Influence🛒 Consumer Psychology🎭 Identity Signaling🌊 Peer Effects💰 Behavioral Economics
The JOLT Effect
de Matthew Dixon • 2022
Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.
4.10
500+
🛠️ Sales Methodology🧊 Decision Paralysis🧠 Behavioral Economics💼 Sales Professionals🔍 Psychology Of Selling
The JOLT Effect Rezumat
The JOLT Effect
Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.
de Matthew Dixon 2022 254 pagini
4.10
500+ evaluări
🛠️ Sales Methodology🧊 Decision Paralysis🧠 Behavioral Economics💼 Sales Professionals🔍 Psychology Of Selling
The Sales Acceleration Formula
de Mark Roberge • 2015
Treat sales like engineering: hire on data, train with structure, coach by the numbers.
4.26
2.000+
🏢 B2b Sales📊 Sales Management📈 Demand Generation🔍 Data-Driven Hiring📋 Metrics And Coaching
The Sales Acceleration Formula Rezumat
The Sales Acceleration Formula
Treat sales like engineering: hire on data, train with structure, coach by the numbers.
de Mark Roberge 2015 224 pagini
4.26
2.000+ evaluări
🏢 B2b Sales📊 Sales Management📈 Demand Generation🔍 Data-Driven Hiring📋 Metrics And Coaching
The Consulting Bible
de Alan Weiss • 2011
Why billing by the hour caps your income, and the value-based model that unlocks seven figures.
4.05
500+
💼 Consulting Business💰 Value Pricing📄 Proposal Writing🎯 Client Acquisition💡 Thought Leadership
The Consulting Bible Rezumat
The Consulting Bible
Why billing by the hour caps your income, and the value-based model that unlocks seven figures.
de Alan Weiss 2011 260 pagini
4.05
500+ evaluări
💼 Consulting Business💰 Value Pricing📄 Proposal Writing🎯 Client Acquisition💡 Thought Leadership
Key Performance Indicators
de Bernard Marr • 2011
Data drowns most managers. The 75 indicators that surface what a business needs to know.
3.91
256
📊 Performance Indicators📈 Data-Driven Management🔧 Lean Methodology👔 New Managers🏢 Business Owners
Key Performance Indicators Rezumat
Key Performance Indicators
Data drowns most managers. The 75 indicators that surface what a business needs to know.
de Bernard Marr 2011 347 pagini
3.91
256 evaluări
📊 Performance Indicators📈 Data-Driven Management🔧 Lean Methodology👔 New Managers🏢 Business Owners
Jobs to be Done
de Anthony W. Ulwick • 2016
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
3.73
500+
🏗️ Innovation Frameworks📋 Jobs To Be Done🔍 Customer Discovery🎯 Market Segmentation⚙️ Product Development
Jobs to be Done Rezumat
Jobs to be Done
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
de Anthony W. Ulwick 2016 202 pagini
3.73
500+ evaluări
🏗️ Innovation Frameworks📋 Jobs To Be Done🔍 Customer Discovery🎯 Market Segmentation⚙️ Product Development
YouTube Secrets
de Sean Cannell • 2018
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
4.02
2.000+
📈 Youtube Growth🎥 Video Marketing✍️ Content Creation👥 Audience Building💰 Channel Monetization
YouTube Secrets Rezumat
YouTube Secrets
From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.
de Sean Cannell 2018 196 pagini
4.02
2.000+ evaluări
📈 Youtube Growth🎥 Video Marketing✍️ Content Creation👥 Audience Building💰 Channel Monetization
Business Made Simple
de Donald Miller • 2021
A 60-day crash course in the ten skills that turn professionals into indispensable assets.
4.19
2.000+
📊 Business Fundamentals🚀 Career Acceleration⏰ Time Management📖 Narrative Marketing🔽 Sales Funnel Design
Business Made Simple Rezumat
Business Made Simple
A 60-day crash course in the ten skills that turn professionals into indispensable assets.
de Donald Miller 2021 240 pagini
4.19
2.000+ evaluări
📊 Business Fundamentals🚀 Career Acceleration⏰ Time Management📖 Narrative Marketing🔽 Sales Funnel Design
Ultimate Guide to Google AdWords
de Perry Marshall • 2016
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
4.07
500+
🔍 Search Engine Marketing📬 Direct Response Marketing⚙️ Campaign Optimization🧪 Split Testing🧠 Customer Psychology
Ultimate Guide to Google AdWords Rezumat
Ultimate Guide to Google AdWords
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
de Perry Marshall 2016 314 pagini
4.07
500+ evaluări
🔍 Search Engine Marketing📬 Direct Response Marketing⚙️ Campaign Optimization🧪 Split Testing🧠 Customer Psychology
The Copywriter's Handbook
de Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
5.000+
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response📰 Headline Writing📺 Classic Advertising
The Copywriter's Handbook Rezumat
The Copywriter's Handbook
Most readers never get past the headline. The rules for making every remaining word sell.
de Robert W. Bly 1985 410 pagini
3.92
5.000+ evaluări
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response📰 Headline Writing📺 Classic Advertising
The StorySelling Method
de Philipp Humm • 2023
End the pitch. Start the story. A repeatable framework for selling with narrative, not features.
4.11
500+
🎤 Sales Storytelling🏗️ Narrative Structure🤝 Customer Trust🛡️ Objection Handling💬 Persuasive Communication
The StorySelling Method Rezumat
The StorySelling Method
End the pitch. Start the story. A repeatable framework for selling with narrative, not features.
de Philipp Humm 2023 184 pagini
4.11
500+ evaluări
🎤 Sales Storytelling🏗️ Narrative Structure🤝 Customer Trust🛡️ Objection Handling💬 Persuasive Communication
The Long Tail
de Chris Anderson • 2006
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
3.82
30.000+
🖥️ Digital Economics🎯 Niche Markets🔍 Algorithmic Curation🌐 Cultural Fragmentation📈 Abundance Economics
The Long Tail Rezumat
The Long Tail
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
de Chris Anderson 2006 288 pagini
3.82
30.000+ evaluări
🖥️ Digital Economics🎯 Niche Markets🔍 Algorithmic Curation🌐 Cultural Fragmentation📈 Abundance Economics
Sell with a Story
de Paul Smith • 2016
Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.
3.97
461
📖 Sales Storytelling❤️ Emotional Selling🧠 Narrative Persuasion🤝 Client Acquisition🏗️ Story Structure
Sell with a Story Rezumat
Sell with a Story
Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.
de Paul Smith 2016 304 pagini
3.97
461 evaluări
📖 Sales Storytelling❤️ Emotional Selling🧠 Narrative Persuasion🤝 Client Acquisition🏗️ Story Structure
Exactly What to Say
de Phil M. Jones • 2019
A script book for real estate agents: the exact words that turn hesitation into a handshake.
4.32
500+
🏠 Real Estate Sales📝 Sales Scripts🤔 Handling Objections❓ Question-Based Selling🔒 Closing Techniques
Exactly What to Say Rezumat
Exactly What to Say
A script book for real estate agents: the exact words that turn hesitation into a handshake.
de Phil M. Jones 2019 154 pagini
4.32
500+ evaluări
🏠 Real Estate Sales📝 Sales Scripts🤔 Handling Objections❓ Question-Based Selling🔒 Closing Techniques
The New Strategic Selling
de Robert B. Miller • 1985
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
3.90
1.000+
🏢 Complex Sales🧠 Buyer Psychology🗺️ Stakeholder Management🔽 Funnel Management🤝 Consultative Selling
The New Strategic Selling Rezumat
The New Strategic Selling
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
de Robert B. Miller 1985 448 pagini
3.90
1.000+ evaluări
🏢 Complex Sales🧠 Buyer Psychology🗺️ Stakeholder Management🔽 Funnel Management🤝 Consultative Selling
Power Questions - Build Relationships, Win New Business and Influence Others
de Andrew C. Sobel • 2012
What to ask when the relationship, the sale, or the career depends on your next sentence.
3.83
1.000+
🗣️ Business Communication🎯 Strategic Questioning🤝 Client Relationships💼 Consultative Selling👂 Active Listening
Power Questions - Build Relationships, Win New Business and Influence Others Rezumat
Power Questions - Build Relationships, Win New Business and Influence Others
What to ask when the relationship, the sale, or the career depends on your next sentence.
de Andrew C. Sobel 2012 205 pagini
3.83
1.000+ evaluări
🗣️ Business Communication🎯 Strategic Questioning🤝 Client Relationships💼 Consultative Selling👂 Active Listening
Disciplined Entrepreneurship
de Bill Aulet • 2013
Replace startup guesswork with a repeatable system for finding customers and proving they will pay.
4.27
2.000+
🚀 Startup Methodology👤 Customer Development📋 Business Model Design✅ Market Validation📈 Customer Acquisition
Disciplined Entrepreneurship Rezumat
Disciplined Entrepreneurship
Replace startup guesswork with a repeatable system for finding customers and proving they will pay.
de Bill Aulet 2013 406 pagini
4.27
2.000+ evaluări
🚀 Startup Methodology👤 Customer Development📋 Business Model Design✅ Market Validation📈 Customer Acquisition
The Art and Business of Online Writing
de Nicolas Cole • 2020
Forget your own blog. The platform game that turns online writing into a paid audience.
4.38
1.000+
🖋️ Online Writing📈 Content Marketing👥 Audience Building💻 Writing For The Web🏷️ Personal Branding
The Art and Business of Online Writing Rezumat
The Art and Business of Online Writing
Forget your own blog. The platform game that turns online writing into a paid audience.
de Nicolas Cole 2020 336 pagini
4.38
1.000+ evaluări
🖋️ Online Writing📈 Content Marketing👥 Audience Building💻 Writing For The Web🏷️ Personal Branding
The Experience Economy
de James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
2.000+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Experience Economy Rezumat
The Experience Economy
Goods became services. Now services are becoming experiences. The next step: transformations.
de James H. Gilmore 1999 359 pagini
3.80
2.000+ evaluări
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
Trust Me, I'm Lying
de Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12.000+
📰 Media Manipulation📈 Attention Economy🔍 Misinformation😡 Outrage Culture🎙️ Media Criticism
Trust Me, I'm Lying Rezumat
Trust Me, I'm Lying
Blogs run on lies. A former insider shows who supplies them and why truth loses.
de Ryan Holiday 2012 259 pagini
3.85
12.000+ evaluări
📰 Media Manipulation📈 Attention Economy🔍 Misinformation😡 Outrage Culture🎙️ Media Criticism
No B.S. Marketing to the Affluent
de Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
💰 Affluent Marketing💎 Luxury Marketing🧠 Customer Psychology👑 Status Consumption🎯 Market Segmentation
No B.S. Marketing to the Affluent Rezumat
No B.S. Marketing to the Affluent
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
de Dan S. Kennedy 2008 428 pagini
4.11
425 evaluări
💰 Affluent Marketing💎 Luxury Marketing🧠 Customer Psychology👑 Status Consumption🎯 Market Segmentation
How to Build a Billion Dollar App
de George Berkowski • 2014
A billion dollars comes from one of five models. Know yours before you scale.
4.12
1.000+
🚀 Startup Playbooks📱 Mobile App Development🔬 Lean Startup🎯 Product-Market Fit💰 Monetization Strategies
How to Build a Billion Dollar App Rezumat
How to Build a Billion Dollar App
A billion dollars comes from one of five models. Know yours before you scale.
de George Berkowski 2014 480 pagini
4.12
1.000+ evaluări
🚀 Startup Playbooks📱 Mobile App Development🔬 Lean Startup🎯 Product-Market Fit💰 Monetization Strategies
slide
de Nancy Duarte • 2008
When your slides work, nobody notices them. The design principles that earn that invisibility.
4.07
6.000+
🎬 Presentation Design📐 Design Fundamentals📊 Data Visualization🎙️ Public Speaking🖌️ Visual Storytelling
slide Rezumat
slide
When your slides work, nobody notices them. The design principles that earn that invisibility.
de Nancy Duarte 2008 294 pagini
4.07
6.000+ evaluări
🎬 Presentation Design📐 Design Fundamentals📊 Data Visualization🎙️ Public Speaking🖌️ Visual Storytelling
Everyday Business Storytelling
de Janine Kurnoff • 2021
Business presentations fail because they lack story. A simple framework that fixes this.
4.31
268
🎬 Business Storytelling📊 Presentation Skills📖 Narrative Structure👁️ Visual Communication🏢 Executive Communication
Everyday Business Storytelling Rezumat
Everyday Business Storytelling
Business presentations fail because they lack story. A simple framework that fixes this.
de Janine Kurnoff 2021 288 pagini
4.31
268 evaluări
🎬 Business Storytelling📊 Presentation Skills📖 Narrative Structure👁️ Visual Communication🏢 Executive Communication
Your First Year in Network Marketing
de Mark Yarnell • 1998
First year in network marketing: how to handle rejection, train recruits, and stop micromanaging.
4.03
1.000+
🏢 Network Marketing🛡️ Rejection Handling🏗️ Team Building⚙️ Business Systems🎯 Goal Setting
Your First Year in Network Marketing Rezumat
Your First Year in Network Marketing
First year in network marketing: how to handle rejection, train recruits, and stop micromanaging.
de Mark Yarnell 1998 304 pagini
4.03
1.000+ evaluări
🏢 Network Marketing🛡️ Rejection Handling🏗️ Team Building⚙️ Business Systems🎯 Goal Setting
The Image
de Daniel J. Boorstin • 1961
Most news is manufactured. We know it. And we still prefer the show over the real.
4.07
1.000+
🎙️ Media Criticism🎭 Manufactured Reality🌟 Celebrity Culture🏛️ Image Politics📢 Advertising Critique
The Image Rezumat
The Image
Most news is manufactured. We know it. And we still prefer the show over the real.
de Daniel J. Boorstin 1961 336 pagini
4.07
1.000+ evaluări
🎙️ Media Criticism🎭 Manufactured Reality🌟 Celebrity Culture🏛️ Image Politics📢 Advertising Critique
Unleash the Power of Storytelling
de Rob Biesenbach • 2018
Bullet points put people to sleep. One simple story structure makes them feel and act instead.
3.74
1.000+
📊 Business Storytelling🎤 Presentation Skills🏷️ Personal Branding🧠 Neuroscience Of Story💓 Emotional Persuasion
Unleash the Power of Storytelling Rezumat
Unleash the Power of Storytelling
Bullet points put people to sleep. One simple story structure makes them feel and act instead.
de Rob Biesenbach 2018 180 pagini
3.74
1.000+ evaluări
📊 Business Storytelling🎤 Presentation Skills🏷️ Personal Branding🧠 Neuroscience Of Story💓 Emotional Persuasion
The Challenger Customer
de Brent Adamson • 2015
5.4 stakeholders, zero consensus. How to win the group and close premium deals.
3.90
500+
💼 B2b Sales💡 Insight Selling🤝 Consensus Building🔗 Stakeholder Alignment📈 Demand Generation
The Challenger Customer Rezumat
The Challenger Customer
5.4 stakeholders, zero consensus. How to win the group and close premium deals.
de Brent Adamson 2015 264 pagini
3.90
500+ evaluări
💼 B2b Sales💡 Insight Selling🤝 Consensus Building🔗 Stakeholder Alignment📈 Demand Generation
Catalyst
de Jonah Berger • 2020
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
3.92
3.000+
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Catalyst Rezumat
Catalyst
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
de Jonah Berger 2020 276 pagini
3.92
3.000+ evaluări
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Crush It!
de Gary Vaynerchuk • 2001
Your passion can pay: the social media blueprint for building a business that lasts.
3.87
33.000+
🏷️ Personal Branding📱 Social Media Marketing✍️ Content Creation👥 Audience Building❤️ Passion Economy
Crush It! Rezumat
Crush It!
Your passion can pay: the social media blueprint for building a business that lasts.
de Gary Vaynerchuk 2001 150 pagini
3.87
33.000+ evaluări
🏷️ Personal Branding📱 Social Media Marketing✍️ Content Creation👥 Audience Building❤️ Passion Economy
Write Useful Books
de Rob Fitzpatrick • 2021
The product-design method that turns nonfiction books into recommendations, not just purchases.
4.54
500+
📐 Book Design Thinking🔄 Lean Publishing🔁 Recommendation Loops📣 Audience Building📦 Amazon Marketing
Write Useful Books Rezumat
Write Useful Books
The product-design method that turns nonfiction books into recommendations, not just purchases.
de Rob Fitzpatrick 2021 158 pagini
4.54
500+ evaluări
📐 Book Design Thinking🔄 Lean Publishing🔁 Recommendation Loops📣 Audience Building📦 Amazon Marketing
12 Months to $1 Million
de Ryan Daniel Moran • 2020
Build a physical product brand to seven figures. The 12-month playbook: launch, scale, cash out.
4.20
2.000+
🛒 E-Commerce Brands📦 Selling On Amazon📣 Audience Building🤝 Influencer Marketing🚀 Product Launch
12 Months to $1 Million Rezumat
12 Months to $1 Million
Build a physical product brand to seven figures. The 12-month playbook: launch, scale, cash out.
de Ryan Daniel Moran 2020 220 pagini
4.20
2.000+ evaluări
🛒 E-Commerce Brands📦 Selling On Amazon📣 Audience Building🤝 Influencer Marketing🚀 Product Launch
The Effortless Experience
de Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1.000+
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The Effortless Experience Rezumat
The Effortless Experience
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
de Matthew Dixon 2013 327 pagini
3.94
1.000+ evaluări
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The Closer's Survival Guide
de Grant Cardone • 2009
A hundred proven closes and the mental armor to deliver them when it counts.
4.13
1.000+
🚪 Closing Deals📋 Sales Techniques🚧 Objection Handling😰 Sales Fear💎 Value-Based Selling
The Closer's Survival Guide Rezumat
The Closer's Survival Guide
A hundred proven closes and the mental armor to deliver them when it counts.
de Grant Cardone 2009
4.13
1.000+ evaluări
🚪 Closing Deals📋 Sales Techniques🚧 Objection Handling😰 Sales Fear💎 Value-Based Selling
The Cold Email Manifesto
de Alex Berman • 2022
Deep research, not spam: the cold email system that rebuilt a $10 million business.
4.21
455
📧 Sales Outreach🏢 B2b Sales📈 Lead Generation✍️ Copywriting🧠 Sales Mindset
The Cold Email Manifesto Rezumat
The Cold Email Manifesto
Deep research, not spam: the cold email system that rebuilt a $10 million business.
de Alex Berman 2022 208 pagini
4.21
455 evaluări
📧 Sales Outreach🏢 B2b Sales📈 Lead Generation✍️ Copywriting🧠 Sales Mindset
Story Driven
de Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
500+
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Story Driven Rezumat
Story Driven
Most strategy starts with the market. The best strategy starts with the mirror.
de Bernadette Jiwa 2018 176 pagini
3.85
500+ evaluări
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Marketing Made Simple
de Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
2.000+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Rezumat
Marketing Made Simple
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
de Donald Miller 2020 240 pagini
4.24
2.000+ evaluări
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Smart Calling
de Art Sobczak • 2010
Ditch the cold call terror: use pre-call intelligence to make prospects want to talk.
3.89
500+
📞 Phone Sales🏢 B2b Sales🔎 Pre-Call Research🛡️ Objection Handling👂 Active Listening
Smart Calling Rezumat
Smart Calling
Ditch the cold call terror: use pre-call intelligence to make prospects want to talk.
de Art Sobczak 2010 256 pagini
3.89
500+ evaluări
📞 Phone Sales🏢 B2b Sales🔎 Pre-Call Research🛡️ Objection Handling👂 Active Listening
For the Win
de Kevin Werbach • 2012
Why leaderboards backfire and points stop working: designing motivation that comes from within.
3.75
1.000+
🎮 Gamification Design⚙️ Game Mechanics🧠 Motivation Psychology🔬 Self-Determination Theory💰 Behavioral Economics
For the Win Rezumat
For the Win
Why leaderboards backfire and points stop working: designing motivation that comes from within.
de Kevin Werbach 2012 148 pagini
3.75
1.000+ evaluări
🎮 Gamification Design⚙️ Game Mechanics🧠 Motivation Psychology🔬 Self-Determination Theory💰 Behavioral Economics
Million Dollar Consulting
de Alan Weiss • 1992
Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.
3.90
2.000+
🧑‍💼 Solo Consulting💰 Value-Based Pricing📄 Consulting Proposals🧠 Thought Leadership🤝 Client Relationships
Million Dollar Consulting Rezumat
Million Dollar Consulting
Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.
de Alan Weiss 1992 304 pagini
3.90
2.000+ evaluări
🧑‍💼 Solo Consulting💰 Value-Based Pricing📄 Consulting Proposals🧠 Thought Leadership🤝 Client Relationships
Crushing It!
de Gary Vaynerchuk • 2018
Skip perfection. Turn your obsession and a phone into a business with multiple income streams.
3.95
11.000+
🏷️ Personal Branding📱 Social Media Marketing🎬 Content Creation💬 Audience Engagement💰 Brand Monetization
Crushing It! Rezumat
Crushing It!
Skip perfection. Turn your obsession and a phone into a business with multiple income streams.
de Gary Vaynerchuk 2018 288 pagini
3.95
11.000+ evaluări
🏷️ Personal Branding📱 Social Media Marketing🎬 Content Creation💬 Audience Engagement💰 Brand Monetization
Brand You50
de Tom Peters • 1999
The career ladder is obsolete. Rules for building a personal brand companies compete to hire.
3.74
500+
🧑‍💼 Personal Branding📈 Career Management📋 Project-Based Work🤝 Professional Networking📣 Self-Promotion
Brand You50 Rezumat
Brand You50
The career ladder is obsolete. Rules for building a personal brand companies compete to hire.
de Tom Peters 1999
3.74
500+ evaluări
🧑‍💼 Personal Branding📈 Career Management📋 Project-Based Work🤝 Professional Networking📣 Self-Promotion
Sales Pitch
de April Dunford • 2023
Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.
4.22
500+
💼 B2b Sales📋 Sales Methodology🎯 Positioning Strategy🧠 Buyer Psychology📖 Storytelling In Business
Sales Pitch Rezumat
Sales Pitch
Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.
de April Dunford 2023 236 pagini
4.22
500+ evaluări
💼 B2b Sales📋 Sales Methodology🎯 Positioning Strategy🧠 Buyer Psychology📖 Storytelling In Business
Monetizing Innovation
de Madhavan Ramanujam • 2016
Why 72% of new products fail: companies build before asking what anyone will actually pay.
4.15
1.000+
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Monetizing Innovation Rezumat
Monetizing Innovation
Why 72% of new products fail: companies build before asking what anyone will actually pay.
de Madhavan Ramanujam 2016 256 pagini
4.15
1.000+ evaluări
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Automating Salesforce Marketing Cloud
de Greg Gifford • 2022
Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.
4.00
2
☁️ Salesforce Marketing Cloud🤖 Marketing Automation🔄 Data Pipelines🔌 Api Integrations⏱️ Real-Time Marketing
Automating Salesforce Marketing Cloud Rezumat
Automating Salesforce Marketing Cloud
Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.
de Greg Gifford 2022 456 pagini
4.00
2 evaluări
☁️ Salesforce Marketing Cloud🤖 Marketing Automation🔄 Data Pipelines🔌 Api Integrations⏱️ Real-Time Marketing
The New Model of Selling
de Jerry Acuff • 2023
Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.
4.37
265
🗣️ Consultative Selling👂 Active Listening🧠 Emotional Intelligence❓ Question Based Selling🤝 Trust Building
The New Model of Selling Rezumat
The New Model of Selling
Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.
de Jerry Acuff 2023 230 pagini
4.37
265 evaluări
🗣️ Consultative Selling👂 Active Listening🧠 Emotional Intelligence❓ Question Based Selling🤝 Trust Building
The 22 Immutable Laws Of Branding
de Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
3.000+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
The 22 Immutable Laws Of Branding Rezumat
The 22 Immutable Laws Of Branding
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
de Al Ries 1998 178 pagini
3.88
3.000+ evaluări
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
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