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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Fear of Missing Out
de Patrick J. McGinnis • 2020
Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.
3.53
500+
🧠 Behavioral Economics🤯 Choice Overload🔒 Analysis Paralysis🗺️ Decision Frameworks⚠️ Cognitive Biases
Fear of Missing Out Rezumat
Fear of Missing Out
Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.
de Patrick J. McGinnis 2020 239 pagini
3.53
500+ evaluări
🧠 Behavioral Economics🤯 Choice Overload🔒 Analysis Paralysis🗺️ Decision Frameworks⚠️ Cognitive Biases
Persuasive Copywriting
de Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Rezumat
Persuasive Copywriting
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
de Andy Maslen 2015 256 pagini
4.13
143 evaluări
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
The Art of Social Media
de Guy Kawasaki • 2014
How to optimize every profile, post, and reply so your social media earns its own audience.
3.55
2.000+
🧑‍💻 Social Media Marketing🗂️ Content Curation🔄 Shareable Content💬 Audience Engagement🌱 Organic Growth
The Art of Social Media Rezumat
The Art of Social Media
How to optimize every profile, post, and reply so your social media earns its own audience.
de Guy Kawasaki 2014 176 pagini
3.55
2.000+ evaluări
🧑‍💻 Social Media Marketing🗂️ Content Curation🔄 Shareable Content💬 Audience Engagement🌱 Organic Growth
Dacă nu ești primul, ești ultimul
de Grant Cardone • 2010
Contractions are launchpads. The rules for seizing market share when competitors freeze.
4.13
2.000+
📈 Sales Strategies🏆 Competitive Strategy🔁 Customer Retention💎 Value Selling🛡️ Economic Resilience
Dacă nu ești primul, ești ultimul Rezumat
Dacă nu ești primul, ești ultimul
Contractions are launchpads. The rules for seizing market share when competitors freeze.
de Grant Cardone 2010 272 pagini
4.13
2.000+ evaluări
📈 Sales Strategies🏆 Competitive Strategy🔁 Customer Retention💎 Value Selling🛡️ Economic Resilience
Crushing YouTube
de Joseph Hogue • 2019
Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.
4.01
161
🎬 Youtube Marketing✍️ Content Creation📹 Video Production🧑‍🤝‍🧑 Audience Building🏷️ Personal Branding
Crushing YouTube Rezumat
Crushing YouTube
Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.
de Joseph Hogue 2019 175 pagini
4.01
161 evaluări
🎬 Youtube Marketing✍️ Content Creation📹 Video Production🧑‍🤝‍🧑 Audience Building🏷️ Personal Branding
Hey Whipple, Squeeze This
de Luke Sullivan • 1998
Why a simple visual beats a clever headline every time, and how to sell it.
4.21
5.000+
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking🌱 Concept Development📁 Ad Portfolio Building
Hey Whipple, Squeeze This Rezumat
Hey Whipple, Squeeze This
Why a simple visual beats a clever headline every time, and how to sell it.
de Luke Sullivan 1998 304 pagini
4.21
5.000+ evaluări
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking🌱 Concept Development📁 Ad Portfolio Building
Predatory Thinking
de Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
1.000+
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving⚔️ Competitive Strategy✂️ Less Is More
Predatory Thinking Rezumat
Predatory Thinking
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
de Dave Trott 2013 288 pagini
4.24
1.000+ evaluări
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving⚔️ Competitive Strategy✂️ Less Is More
HOW I QUIT GOOGLE TO SELL SAMOSAS
de Munaf Kapadia • 2021
Walk away from Google, sell samosas from home, build a brand the press couldn't resist.
4.26
235
🍽️ Food Entrepreneurship📖 Culinary Memoirs🇮🇳 Indian Food📣 Brand Storytelling👨‍👩‍👦 Family Business
HOW I QUIT GOOGLE TO SELL SAMOSAS Rezumat
HOW I QUIT GOOGLE TO SELL SAMOSAS
Walk away from Google, sell samosas from home, build a brand the press couldn't resist.
de Munaf Kapadia 2021 215 pagini
4.26
235 evaluări
🍽️ Food Entrepreneurship📖 Culinary Memoirs🇮🇳 Indian Food📣 Brand Storytelling👨‍👩‍👦 Family Business
Hit Makers
de Derek Thompson • 2017
The psychology that turns a song, a show, or an idea into a global sensation.
3.90
7.000+
📈 Cultural Contagion👁️ Attention Economics🕸️ Network Effects📖 Storytelling Science🧠 Behavioral Economics
Hit Makers Rezumat
Hit Makers
The psychology that turns a song, a show, or an idea into a global sensation.
de Derek Thompson 2017 307 pagini
3.90
7.000+ evaluări
📈 Cultural Contagion👁️ Attention Economics🕸️ Network Effects📖 Storytelling Science🧠 Behavioral Economics
Using Behavioral Science in Marketing
de Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Rezumat
Using Behavioral Science in Marketing
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
de Nancy Harhut 2022 288 pagini
4.38
177 evaluări
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
The Sales Development Playbook
de Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
500+
🏢 Inside Sales🚀 Startup Sales📞 Cold Outreach🔍 Lead Qualification🎯 Sales Coaching
The Sales Development Playbook Rezumat
The Sales Development Playbook
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
de Trish Bertuzzi 2016 264 pagini
4.18
500+ evaluări
🏢 Inside Sales🚀 Startup Sales📞 Cold Outreach🔍 Lead Qualification🎯 Sales Coaching
Pricing Creativity
de Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
🧭 Creative Agencies🚀 Creative Entrepreneurship💎 Value-Based Pricing📊 Pricing Strategy🧠 Behavioral Economics
Pricing Creativity Rezumat
Pricing Creativity
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
de Blair Enns
4.60
197 evaluări
🧭 Creative Agencies🚀 Creative Entrepreneurship💎 Value-Based Pricing📊 Pricing Strategy🧠 Behavioral Economics
The Digital Transformation Playbook
de David L. Rogers • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
500+
🖥️ Digital Strategy🔄 Business Transformation🏗️ Platform Economics📊 Data Strategy🔬 Lean Methodology
The Digital Transformation Playbook Rezumat
The Digital Transformation Playbook
Five outdated assumptions that derail digital transformation before any technology gets installed.
de David L. Rogers 2016 296 pagini
4.09
500+ evaluări
🖥️ Digital Strategy🔄 Business Transformation🏗️ Platform Economics📊 Data Strategy🔬 Lean Methodology
Win Bigly
de Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5.000+
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing📊 Behavioral Economics🏕️ Tribalism
Win Bigly Rezumat
Win Bigly
We think we reason. We really just rationalize. The people who know this win.
de Scott Adams 2017 304 pagini
3.73
5.000+ evaluări
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing📊 Behavioral Economics🏕️ Tribalism
The Business of Expertise
de David C. Baker • 2017
Narrow your expertise until clients cannot replace you. That scarcity commands the fee.
4.31
500+
💼 Expertise Business🏢 Consulting Practice🎯 Positioning Strategy📋 Practice Management💡 Thought Leadership
The Business of Expertise Rezumat
The Business of Expertise
Narrow your expertise until clients cannot replace you. That scarcity commands the fee.
de David C. Baker 2017 266 pagini
4.31
500+ evaluări
💼 Expertise Business🏢 Consulting Practice🎯 Positioning Strategy📋 Practice Management💡 Thought Leadership
Hypnotic Writing
de Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
500+
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Rezumat
Hypnotic Writing
A guide to matching your reader's mental trance and leading them straight to the sale.
de Joe Vitale 2006 288 pagini
3.86
500+ evaluări
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
From Impossible To Inevitable
de Aaron Ross • 2016
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
4.19
1.000+
🏢 B2b Sales📈 Startup Scaling🎯 Lead Generation🔍 Niche Strategy👥 Sales Team Structure
From Impossible To Inevitable Rezumat
From Impossible To Inevitable
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
de Aaron Ross 2016 320 pagini
4.19
1.000+ evaluări
🏢 B2b Sales📈 Startup Scaling🎯 Lead Generation🔍 Niche Strategy👥 Sales Team Structure
The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012
de Josh Kaufman
Skip business school. Five processes, ten market tests, and everything buyers never admit they want.
4.11
327
🏢 Business Fundamentals🧩 Business Frameworks💎 Value Creation🧠 Customer Psychology🔗 Systems Thinking
The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012 Rezumat
The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012
Skip business school. Five processes, ten market tests, and everything buyers never admit they want.
de Josh Kaufman 496 pagini
4.11
327 evaluări
🏢 Business Fundamentals🧩 Business Frameworks💎 Value Creation🧠 Customer Psychology🔗 Systems Thinking
Million Dollar Consulting Proposals
de Alan Weiss • 2011
A proposal that sells will lose. One that confirms a prior agreement wins every time.
4.14
238
👔 Consulting Practice📝 Proposal Writing💵 Value-Based Pricing🤲 Trusted Advisor📊 Consulting Sales
Million Dollar Consulting Proposals Rezumat
Million Dollar Consulting Proposals
A proposal that sells will lose. One that confirms a prior agreement wins every time.
de Alan Weiss 2011 224 pagini
4.14
238 evaluări
👔 Consulting Practice📝 Proposal Writing💵 Value-Based Pricing🤲 Trusted Advisor📊 Consulting Sales
Talking to Humans
de Giff Constable • 2014
A concise guide to customer interviews that separate real demand from polite lies.
4.06
1.000+
🧪 Customer Discovery🏗️ Lean Startup🎙️ Customer Interviews🔬 Assumption Testing📊 Qualitative Research
Talking to Humans Rezumat
Talking to Humans
A concise guide to customer interviews that separate real demand from polite lies.
de Giff Constable 2014 75 pagini
4.06
1.000+ evaluări
🧪 Customer Discovery🏗️ Lean Startup🎙️ Customer Interviews🔬 Assumption Testing📊 Qualitative Research
The Bezos Blueprint
de Carmine Gallo • 2022
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
4.14
500+
💼 Corporate Communication📖 Business Storytelling🎤 Presentation Skills💬 Clear Communication📝 Narrative Structure
The Bezos Blueprint Rezumat
The Bezos Blueprint
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
de Carmine Gallo 2022 261 pagini
4.14
500+ evaluări
💼 Corporate Communication📖 Business Storytelling🎤 Presentation Skills💬 Clear Communication📝 Narrative Structure
Content Rules
de Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
3.000+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Content Rules Rezumat
Content Rules
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
de Ann Handley 2010 282 pagini
3.91
3.000+ evaluări
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Unlocking the Customer Value Chain
de Thales S. Teixeira • 2019
Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.
4.44
434
🖥️ Digital Disruption💡 Business Model Innovation🛒 Consumer Behavior📉 Disruption Theory🎯 Customer Centricity
Unlocking the Customer Value Chain Rezumat
Unlocking the Customer Value Chain
Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.
de Thales S. Teixeira 2019 345 pagini
4.44
434 evaluări
🖥️ Digital Disruption💡 Business Model Innovation🛒 Consumer Behavior📉 Disruption Theory🎯 Customer Centricity
The Fortune Cookie Principle
de Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
500+
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Rezumat
The Fortune Cookie Principle
Twenty design decisions that make your brand a story worth telling and sharing.
de Bernadette Jiwa 2013 202 pagini
3.88
500+ evaluări
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Creative Blindness (And How To Cure It)
de Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
500+
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology📺 Old School Advertising💡 Practical Creativity
Creative Blindness (And How To Cure It) Rezumat
Creative Blindness (And How To Cure It)
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
de Dave Trott 2019 228 pagini
4.27
500+ evaluări
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology📺 Old School Advertising💡 Practical Creativity
The Pumpkin Plan
de Mike Michalowicz • 2012
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
4.10
3.000+
🧑‍💼 Client Management🔍 Extreme Focus✂️ Business Pruning⚙️ Entrepreneurial Systems🎯 Customer Profiling
The Pumpkin Plan Rezumat
The Pumpkin Plan
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
de Mike Michalowicz 2012 240 pagini
4.10
3.000+ evaluări
🧑‍💼 Client Management🔍 Extreme Focus✂️ Business Pruning⚙️ Entrepreneurial Systems🎯 Customer Profiling
The Seven Figure Agency Roadmap
de Josh Nelson • 2021
Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.
4.35
486
🏢 Agency Business🎯 Niche Marketing🔄 Recurring Revenue🧲 Client Acquisition⚙️ Business Systems
The Seven Figure Agency Roadmap Rezumat
The Seven Figure Agency Roadmap
Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.
de Josh Nelson 2021
4.35
486 evaluări
🏢 Agency Business🎯 Niche Marketing🔄 Recurring Revenue🧲 Client Acquisition⚙️ Business Systems
Never Lose a Customer Again
de Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1.000+
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Never Lose a Customer Again Rezumat
Never Lose a Customer Again
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
de Joey Coleman 2018 368 pagini
4.18
1.000+ evaluări
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Inside the Tornado
de Geoffrey A. Moore • 1995
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
3.98
1.000+
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy🌪️ Hypergrowth Strategy♟️ Competitive Positioning
Inside the Tornado Rezumat
Inside the Tornado
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
de Geoffrey A. Moore 1995 272 pagini
3.98
1.000+ evaluări
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy🌪️ Hypergrowth Strategy♟️ Competitive Positioning
The Nordstrom Way
de Robert Spector • 1995
How a Seattle shoe store became a retail empire by making employees think like owners.
3.90
500+
🏬 Retail Management🤝 Customer Service🏢 Company Culture💪 Employee Empowerment🧠 Hiring For Attitude
The Nordstrom Way Rezumat
The Nordstrom Way
How a Seattle shoe store became a retail empire by making employees think like owners.
de Robert Spector 1995 240 pagini
3.90
500+ evaluări
🏬 Retail Management🤝 Customer Service🏢 Company Culture💪 Employee Empowerment🧠 Hiring For Attitude
HBR at 100
de Harvard Business Review • 2022
The HBR century: articles that outlived every management fad and still teach leaders how to think.
3.97
337
🏛️ Management Classics🎨 Design Thinking🔄 Organizational Change💡 Innovation Strategy🏢 Corporate Culture
HBR at 100 Rezumat
HBR at 100
The HBR century: articles that outlived every management fad and still teach leaders how to think.
de Harvard Business Review 2022 400 pagini
3.97
337 evaluări
🏛️ Management Classics🎨 Design Thinking🔄 Organizational Change💡 Innovation Strategy🏢 Corporate Culture
HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
de Harvard Business Review • 2019
Platforms seize power, blockchain rewrites trust, AI learns to collaborate. HBR's briefing.
3.86
500+
🧭 Technology Strategy🔄 Digital Transformation💡 Emerging Technologies🤖 Ai In Business🏗️ Platform Economics
HBR's 10 Must Reads on AI, Analytics, and the New Machine Age Rezumat
HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
Platforms seize power, blockchain rewrites trust, AI learns to collaborate. HBR's briefing.
de Harvard Business Review 2019 238 pagini
3.86
500+ evaluări
🧭 Technology Strategy🔄 Digital Transformation💡 Emerging Technologies🤖 Ai In Business🏗️ Platform Economics
The Millionaire Messenger
de Brendon Burchard • 2012
The no-credentials playbook for turning life experience into a speaking and coaching empire.
4.11
2.000+
🧑‍🏫 Knowledge Entrepreneurship💰 Monetizing Expertise🏷️ Personal Branding📣 Content Marketing📈 Multiple Income Streams
The Millionaire Messenger Rezumat
The Millionaire Messenger
The no-credentials playbook for turning life experience into a speaking and coaching empire.
de Brendon Burchard 2012 178 pagini
4.11
2.000+ evaluări
🧑‍🏫 Knowledge Entrepreneurship💰 Monetizing Expertise🏷️ Personal Branding📣 Content Marketing📈 Multiple Income Streams
The Cold Start Problem
de Andrew Chen • 2021
A network's hardest moment is before anyone joins: how to survive and scale.
4.19
3.000+
🕸️ Network Effects📈 Startup Growth🔁 Growth Loops🏗️ Platform Economics🏰 Competitive Moats
The Cold Start Problem Rezumat
The Cold Start Problem
A network's hardest moment is before anyone joins: how to survive and scale.
de Andrew Chen 2021 386 pagini
4.19
3.000+ evaluări
🕸️ Network Effects📈 Startup Growth🔁 Growth Loops🏗️ Platform Economics🏰 Competitive Moats
Platform
de Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13.000+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Platform Rezumat
Platform
The exact playbook for building an online platform from scratch: a blog that fuels a career.
de Michael Hyatt 2012 261 pagini
4.16
13.000+ evaluări
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Crystallizing Public Opinion
de Edward L. Bernays • 1923
Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.
3.78
500+
🏢 Public Relations📡 Mass Communication👥 Group Psychology🗳️ Public Opinion📰 Media Manipulation
Crystallizing Public Opinion Rezumat
Crystallizing Public Opinion
Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.
de Edward L. Bernays 1923 216 pagini
3.78
500+ evaluări
🏢 Public Relations📡 Mass Communication👥 Group Psychology🗳️ Public Opinion📰 Media Manipulation
E-Myth Mastery
de Michael E. Gerber • 2004
Most business owners are trapped doing the work. The system for escaping the daily grind.
4.03
1.000+
🏗️ Small Business Systems⚙️ Business Process Design🧠 Entrepreneurial Mindset🔄 Systems Thinking💰 Cash Flow Management
E-Myth Mastery Rezumat
E-Myth Mastery
Most business owners are trapped doing the work. The system for escaping the daily grind.
de Michael E. Gerber 2004
4.03
1.000+ evaluări
🏗️ Small Business Systems⚙️ Business Process Design🧠 Entrepreneurial Mindset🔄 Systems Thinking💰 Cash Flow Management
Side Hustle
de Chris Guillebeau • 2017
27 days, one sale: the guide that skips the business plan and makes your idea pay.
3.69
5.000+
💼 Side Businesses🧑‍💻 Freelancing💰 Income Generation🔄 Lean Methodology👢 Bootstrapping
Side Hustle Rezumat
Side Hustle
27 days, one sale: the guide that skips the business plan and makes your idea pay.
de Chris Guillebeau 2017 272 pagini
3.69
5.000+ evaluări
💼 Side Businesses🧑‍💻 Freelancing💰 Income Generation🔄 Lean Methodology👢 Bootstrapping
The Leader's Guide to Storytelling
de Stephen Denning • 2005
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
3.61
405
📖 Business Storytelling💼 Organizational Communication🔄 Change Management🏢 Organizational Culture🧠 Knowledge Management
The Leader's Guide to Storytelling Rezumat
The Leader's Guide to Storytelling
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
de Stephen Denning 2005 368 pagini
3.61
405 evaluări
📖 Business Storytelling💼 Organizational Communication🔄 Change Management🏢 Organizational Culture🧠 Knowledge Management
Mapping Experiences
de James Kalbach • 2015
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
4.11
500+
🗺️ Experience Mapping🛠️ Service Design💼 Jobs To Be Done🧠 Mental Models💡 Design Thinking
Mapping Experiences Rezumat
Mapping Experiences
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
de James Kalbach 2015 379 pagini
4.11
500+ evaluări
🗺️ Experience Mapping🛠️ Service Design💼 Jobs To Be Done🧠 Mental Models💡 Design Thinking
The Project50
de Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
📋 Project Management💡 Innovation Culture🛠️ Rapid Prototyping🤝 Stakeholder Buy-In👤 User Experience
The Project50 Rezumat
The Project50
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
de Tom Peters 1999
4.04
247 evaluări
📋 Project Management💡 Innovation Culture🛠️ Rapid Prototyping🤝 Stakeholder Buy-In👤 User Experience
KNOWN
de Mark W. Schaefer • 2017
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
4.00
443
🏷️ Personal Branding📝 Content Strategy📣 Audience Building💡 Thought Leadership🚀 Solopreneurship
KNOWN Rezumat
KNOWN
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
de Mark W. Schaefer 2017 257 pagini
4.00
443 evaluări
🏷️ Personal Branding📝 Content Strategy📣 Audience Building💡 Thought Leadership🚀 Solopreneurship
Multiple Streams of Income
de Robert G. Allen • 1998
Nine vehicles for earning money while you sleep, from real estate to the internet.
4.04
5.000+
🔄 Income Diversification💤 Passive Income🏠 Real Estate Investing🤝 Network Marketing🌐 Internet Business
Multiple Streams of Income Rezumat
Multiple Streams of Income
Nine vehicles for earning money while you sleep, from real estate to the internet.
de Robert G. Allen 1998 336 pagini
4.04
5.000+ evaluări
🔄 Income Diversification💤 Passive Income🏠 Real Estate Investing🤝 Network Marketing🌐 Internet Business
The Political Brain
de Drew Westen • 2007
Why facts and policy details lose elections: the emotional brain runs the voting booth.
4.05
1.000+
🧠 Political Psychology🗳️ Campaign Strategy📢 Political Messaging🖼️ Framing Effects🌍 Racial Politics
The Political Brain Rezumat
The Political Brain
Why facts and policy details lose elections: the emotional brain runs the voting booth.
de Drew Westen 2007 475 pagini
4.05
1.000+ evaluări
🧠 Political Psychology🗳️ Campaign Strategy📢 Political Messaging🖼️ Framing Effects🌍 Racial Politics
Value-Based Fees
de Alan Weiss • 2002
Stop selling your time. The method for pricing consulting on the value clients actually receive.
4.05
1.000+
💼 Consulting Business💰 Pricing Strategy🎯 Value Proposition🧠 Buyer Psychology⭐ Personal Branding
Value-Based Fees Rezumat
Value-Based Fees
Stop selling your time. The method for pricing consulting on the value clients actually receive.
de Alan Weiss 2002 207 pagini
4.05
1.000+ evaluări
💼 Consulting Business💰 Pricing Strategy🎯 Value Proposition🧠 Buyer Psychology⭐ Personal Branding
Branding
de Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming💻 Digital Branding🌍 Global Branding
Branding Rezumat
Branding
Why most brands look the same and the disciplined process that makes yours the exception.
de Michael Johnson 2016 320 pagini
4.32
294 evaluări
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming💻 Digital Branding🌍 Global Branding
One Plus One Equals Three
de Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
1.000+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
One Plus One Equals Three Rezumat
One Plus One Equals Three
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
de Dave Trott 2015 256 pagini
4.19
1.000+ evaluări
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
The Automatic Customer
de John Warrillow • 2015
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
4.08
1.000+
🏗️ Subscription Models💰 Recurring Revenue📐 Business Model Design🔁 Customer Retention🌐 Subscription Economy
The Automatic Customer Rezumat
The Automatic Customer
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
de John Warrillow 2015 224 pagini
4.08
1.000+ evaluări
🏗️ Subscription Models💰 Recurring Revenue📐 Business Model Design🔁 Customer Retention🌐 Subscription Economy
Reinventing You
de Dorie Clark • 2013
People have already decided who you are. Here is how you rewrite that story.
3.63
1.000+
🌀 Career Transitions🏷️ Personal Branding👥 Mentorship Strategies🤝 Strategic Networking💡 Thought Leadership
Reinventing You Rezumat
Reinventing You
People have already decided who you are. Here is how you rewrite that story.
de Dorie Clark 2013 226 pagini
3.63
1.000+ evaluări
🌀 Career Transitions🏷️ Personal Branding👥 Mentorship Strategies🤝 Strategic Networking💡 Thought Leadership
Competing on Analytics
de Thomas H. Davenport • 2007
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
3.69
1.000+
📊 Analytics Strategy🔮 Predictive Modeling📋 Fact-Based Decisions🧠 Analytics Culture🗄️ Data Management
Competing on Analytics Rezumat
Competing on Analytics
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
de Thomas H. Davenport 2007 218 pagini
3.69
1.000+ evaluări
📊 Analytics Strategy🔮 Predictive Modeling📋 Fact-Based Decisions🧠 Analytics Culture🗄️ Data Management
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