최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Play Bigger

저자: Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2,000+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Play Bigger

76% of a market's value goes to whoever defines it. This is the manual.

저자: Al Ramadan 2016 272 페이지

3.86

2,000+ 개의 평점

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

100만 팔로워

저자: 브렌던 케인 • 2018

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

3.42

1,000+

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

100만 팔로워

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

저자: 브렌던 케인 2018

3.42

1,000+ 개의 평점

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

Competitive Advantage

저자: Michael E. Porter • 1985

Your industry does not determine your profits. The way you arrange your activities does.

4.18

4,000+

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning 🏰 Sustainable Advantage 🏢 Corporate Strategy

Competitive Advantage

Your industry does not determine your profits. The way you arrange your activities does.

저자: Michael E. Porter 1985 592 페이지

4.18

4,000+ 개의 평점

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning 🏰 Sustainable Advantage 🏢 Corporate Strategy

Invisible Influence

저자: Jonah Berger • 2016

Almost every choice you make was shaped by someone else. You just never noticed.

3.70

3,000+

🧠 Social Influence 🛒 Consumer Psychology 🎭 Identity Signaling 🌊 Peer Effects 💰 Behavioral Economics

Invisible Influence

Almost every choice you make was shaped by someone else. You just never noticed.

저자: Jonah Berger 2016 272 페이지

3.70

3,000+ 개의 평점

🧠 Social Influence 🛒 Consumer Psychology 🎭 Identity Signaling 🌊 Peer Effects 💰 Behavioral Economics

The JOLT Effect

저자: Matthew Dixon • 2022

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

4.10

500+

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The JOLT Effect

Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.

저자: Matthew Dixon 2022 254 페이지

4.10

500+ 개의 평점

🛠️ Sales Methodology 🧊 Decision Paralysis 🧠 Behavioral Economics 💼 Sales Professionals 🔍 Psychology Of Selling

The Sales Acceleration Formula

저자: Mark Roberge • 2015

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

4.26

2,000+

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

The Sales Acceleration Formula

Treat sales like engineering: hire on data, train with structure, coach by the numbers.

저자: Mark Roberge 2015 224 페이지

4.26

2,000+ 개의 평점

🏢 B2b Sales 📊 Sales Management 📈 Demand Generation 🔍 Data-Driven Hiring 📋 Metrics And Coaching

컨설팅 바이블

저자: 앨런 와이스 • 2011

Why billing by the hour caps your income, and the value-based model that unlocks seven figures.

4.05

500+

💼 Consulting Business 💰 Value Pricing 📄 Proposal Writing 🎯 Client Acquisition 💡 Thought Leadership

컨설팅 바이블

Why billing by the hour caps your income, and the value-based model that unlocks seven figures.

저자: 앨런 와이스 2011 260 페이지

4.05

500+ 개의 평점

💼 Consulting Business 💰 Value Pricing 📄 Proposal Writing 🎯 Client Acquisition 💡 Thought Leadership

핵심성과지표(KPI)

저자: 버나드 마 • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

핵심성과지표(KPI)

Data drowns most managers. The 75 indicators that surface what a business needs to know.

저자: 버나드 마 2011 347 페이지

3.91

256 개의 평점

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

해결해야 할 과업

저자: 앤서니 W. 울윅 • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

500+

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

해결해야 할 과업

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

저자: 앤서니 W. 울윅 2016 202 페이지

3.73

500+ 개의 평점

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

YouTube Secrets

저자: Sean Cannell • 2018

From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.

4.02

2,000+

📈 Youtube Growth 🎥 Video Marketing ✍️ Content Creation 👥 Audience Building 💰 Channel Monetization

YouTube Secrets

From zero subscribers to multiple revenue streams: the exact playbook for YouTube as a business.

저자: Sean Cannell 2018 196 페이지

4.02

2,000+ 개의 평점

📈 Youtube Growth 🎥 Video Marketing ✍️ Content Creation 👥 Audience Building 💰 Channel Monetization

비즈니스 메이드 심플

저자: 도널드 밀러 • 2021

A 60-day crash course in the ten skills that turn professionals into indispensable assets.

4.19

2,000+

📊 Business Fundamentals 🚀 Career Acceleration ⏰ Time Management 📖 Narrative Marketing 🔽 Sales Funnel Design

비즈니스 메이드 심플

A 60-day crash course in the ten skills that turn professionals into indispensable assets.

저자: 도널드 밀러 2021 240 페이지

4.19

2,000+ 개의 평점

📊 Business Fundamentals 🚀 Career Acceleration ⏰ Time Management 📖 Narrative Marketing 🔽 Sales Funnel Design

구글 애드워즈 완벽 가이드

저자: 페리 마셜 • 2016

A million visitors while you sleep: the Google ad formula that prizes relevance over budget.

4.07

500+

🔍 Search Engine Marketing 📬 Direct Response Marketing ⚙️ Campaign Optimization 🧪 Split Testing 🧠 Customer Psychology

구글 애드워즈 완벽 가이드

A million visitors while you sleep: the Google ad formula that prizes relevance over budget.

저자: 페리 마셜 2016 314 페이지

4.07

500+ 개의 평점

🔍 Search Engine Marketing 📬 Direct Response Marketing ⚙️ Campaign Optimization 🧪 Split Testing 🧠 Customer Psychology

The Copywriter's Handbook

저자: Robert W. Bly • 1985

Most readers never get past the headline. The rules for making every remaining word sell.

3.92

5,000+

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The Copywriter's Handbook

Most readers never get past the headline. The rules for making every remaining word sell.

저자: Robert W. Bly 1985 410 페이지

3.92

5,000+ 개의 평점

🖊️ Copywriting Fundamentals ✍️ Persuasive Writing 📬 Direct Response 📰 Headline Writing 📺 Classic Advertising

The StorySelling Method

저자: Philipp Humm • 2023

End the pitch. Start the story. A repeatable framework for selling with narrative, not features.

4.11

500+

🎤 Sales Storytelling 🏗️ Narrative Structure 🤝 Customer Trust 🛡️ Objection Handling 💬 Persuasive Communication

The StorySelling Method

End the pitch. Start the story. A repeatable framework for selling with narrative, not features.

저자: Philipp Humm 2023 184 페이지

4.11

500+ 개의 평점

🎤 Sales Storytelling 🏗️ Narrative Structure 🤝 Customer Trust 🛡️ Objection Handling 💬 Persuasive Communication

The Long Tail

저자: Chris Anderson • 2006

Digital shelves flip the economics: niche products collectively now outsell blockbusters.

3.82

30,000+

🖥️ Digital Economics 🎯 Niche Markets 🔍 Algorithmic Curation 🌐 Cultural Fragmentation 📈 Abundance Economics

The Long Tail

Digital shelves flip the economics: niche products collectively now outsell blockbusters.

저자: Chris Anderson 2006 288 페이지

3.82

30,000+ 개의 평점

🖥️ Digital Economics 🎯 Niche Markets 🔍 Algorithmic Curation 🌐 Cultural Fragmentation 📈 Abundance Economics

Sell with a Story

저자: Paul Smith • 2016

Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.

3.97

461

📖 Sales Storytelling ❤️ Emotional Selling 🧠 Narrative Persuasion 🤝 Client Acquisition 🏗️ Story Structure

Sell with a Story

Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.

저자: Paul Smith 2016 304 페이지

3.97

461 개의 평점

📖 Sales Storytelling ❤️ Emotional Selling 🧠 Narrative Persuasion 🤝 Client Acquisition 🏗️ Story Structure

Exactly What to Say

저자: Phil M. Jones • 2019

A script book for real estate agents: the exact words that turn hesitation into a handshake.

4.32

500+

🏠 Real Estate Sales 📝 Sales Scripts 🤔 Handling Objections ❓ Question-Based Selling 🔒 Closing Techniques

Exactly What to Say

A script book for real estate agents: the exact words that turn hesitation into a handshake.

저자: Phil M. Jones 2019 154 페이지

4.32

500+ 개의 평점

🏠 Real Estate Sales 📝 Sales Scripts 🤔 Handling Objections ❓ Question-Based Selling 🔒 Closing Techniques

The New Strategic Selling

저자: Robert B. Miller • 1985

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

3.90

1,000+

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

The New Strategic Selling

Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.

저자: Robert B. Miller 1985 448 페이지

3.90

1,000+ 개의 평점

🏢 Complex Sales 🧠 Buyer Psychology 🗺️ Stakeholder Management 🔽 Funnel Management 🤝 Consultative Selling

Power Questions - Build Relationships, Win New Business and Influence Others

저자: Andrew C. Sobel • 2012

What to ask when the relationship, the sale, or the career depends on your next sentence.

3.83

1,000+

🗣️ Business Communication 🎯 Strategic Questioning 🤝 Client Relationships 💼 Consultative Selling 👂 Active Listening

Power Questions - Build Relationships, Win New Business and Influence Others

What to ask when the relationship, the sale, or the career depends on your next sentence.

저자: Andrew C. Sobel 2012 205 페이지

3.83

1,000+ 개의 평점

🗣️ Business Communication 🎯 Strategic Questioning 🤝 Client Relationships 💼 Consultative Selling 👂 Active Listening

Disciplined Entrepreneurship

저자: Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2,000+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

Disciplined Entrepreneurship

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

저자: Bill Aulet 2013 406 페이지

4.27

2,000+ 개의 평점

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

The Art and Business of Online Writing

저자: 니콜라스 콜 • 2020

Forget your own blog. The platform game that turns online writing into a paid audience.

4.38

1,000+

🖋️ Online Writing 📈 Content Marketing 👥 Audience Building 💻 Writing For The Web 🏷️ Personal Branding

The Art and Business of Online Writing

Forget your own blog. The platform game that turns online writing into a paid audience.

저자: 니콜라스 콜 2020 336 페이지

4.38

1,000+ 개의 평점

🖋️ Online Writing 📈 Content Marketing 👥 Audience Building 💻 Writing For The Web 🏷️ Personal Branding

The Experience Economy

저자: James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

2,000+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy

Goods became services. Now services are becoming experiences. The next step: transformations.

저자: James H. Gilmore 1999 359 페이지

3.80

2,000+ 개의 평점

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Trust Me, I'm Lying

저자: Ryan Holiday • 2012

Blogs run on lies. A former insider shows who supplies them and why truth loses.

3.85

12,000+

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation 😡 Outrage Culture 🎙️ Media Criticism

Trust Me, I'm Lying

Blogs run on lies. A former insider shows who supplies them and why truth loses.

저자: Ryan Holiday 2012 259 페이지

3.85

12,000+ 개의 평점

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation 😡 Outrage Culture 🎙️ Media Criticism

No B.S. Marketing to the Affluent

저자: Dan S. Kennedy • 2008

Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.

4.11

425

💰 Affluent Marketing 💎 Luxury Marketing 🧠 Customer Psychology 👑 Status Consumption 🎯 Market Segmentation

No B.S. Marketing to the Affluent

Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.

저자: Dan S. Kennedy 2008 428 페이지

4.11

425 개의 평점

💰 Affluent Marketing 💎 Luxury Marketing 🧠 Customer Psychology 👑 Status Consumption 🎯 Market Segmentation

10억 달러짜리 앱을 만드는 법

저자: 조지 버코프스키 • 2014

A billion dollars comes from one of five models. Know yours before you scale.

4.12

1,000+

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

10억 달러짜리 앱을 만드는 법

A billion dollars comes from one of five models. Know yours before you scale.

저자: 조지 버코프스키 2014 480 페이지

4.12

1,000+ 개의 평점

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

slide

저자: Nancy Duarte • 2008

When your slides work, nobody notices them. The design principles that earn that invisibility.

4.07

6,000+

🎬 Presentation Design 📐 Design Fundamentals 📊 Data Visualization 🎙️ Public Speaking 🖌️ Visual Storytelling

slide

When your slides work, nobody notices them. The design principles that earn that invisibility.

저자: Nancy Duarte 2008 294 페이지

4.07

6,000+ 개의 평점

🎬 Presentation Design 📐 Design Fundamentals 📊 Data Visualization 🎙️ Public Speaking 🖌️ Visual Storytelling

Everyday Business Storytelling

저자: Janine Kurnoff • 2021

Business presentations fail because they lack story. A simple framework that fixes this.

4.31

268

🎬 Business Storytelling 📊 Presentation Skills 📖 Narrative Structure 👁️ Visual Communication 🏢 Executive Communication

Everyday Business Storytelling

Business presentations fail because they lack story. A simple framework that fixes this.

저자: Janine Kurnoff 2021 288 페이지

4.31

268 개의 평점

🎬 Business Storytelling 📊 Presentation Skills 📖 Narrative Structure 👁️ Visual Communication 🏢 Executive Communication

Your First Year in Network Marketing

저자: Mark Yarnell • 1998

First year in network marketing: how to handle rejection, train recruits, and stop micromanaging.

4.03

1,000+

🏢 Network Marketing 🛡️ Rejection Handling 🏗️ Team Building ⚙️ Business Systems 🎯 Goal Setting

Your First Year in Network Marketing

First year in network marketing: how to handle rejection, train recruits, and stop micromanaging.

저자: Mark Yarnell 1998 304 페이지

4.03

1,000+ 개의 평점

🏢 Network Marketing 🛡️ Rejection Handling 🏗️ Team Building ⚙️ Business Systems 🎯 Goal Setting

The Image

저자: Daniel J. Boorstin • 1961

Most news is manufactured. We know it. And we still prefer the show over the real.

4.07

1,000+

🎙️ Media Criticism 🎭 Manufactured Reality 🌟 Celebrity Culture 🏛️ Image Politics 📢 Advertising Critique

The Image

Most news is manufactured. We know it. And we still prefer the show over the real.

저자: Daniel J. Boorstin 1961 336 페이지

4.07

1,000+ 개의 평점

🎙️ Media Criticism 🎭 Manufactured Reality 🌟 Celebrity Culture 🏛️ Image Politics 📢 Advertising Critique

Unleash the Power of Storytelling

저자: Rob Biesenbach • 2018

Bullet points put people to sleep. One simple story structure makes them feel and act instead.

3.74

1,000+

📊 Business Storytelling 🎤 Presentation Skills 🏷️ Personal Branding 🧠 Neuroscience Of Story 💓 Emotional Persuasion

Unleash the Power of Storytelling

Bullet points put people to sleep. One simple story structure makes them feel and act instead.

저자: Rob Biesenbach 2018 180 페이지

3.74

1,000+ 개의 평점

📊 Business Storytelling 🎤 Presentation Skills 🏷️ Personal Branding 🧠 Neuroscience Of Story 💓 Emotional Persuasion

The Challenger Customer

저자: Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

500+

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

The Challenger Customer

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

저자: Brent Adamson 2015 264 페이지

3.90

500+ 개의 평점

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building 🔗 Stakeholder Alignment 📈 Demand Generation

Catalyst

저자: Jonah Berger • 2020

Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.

3.92

3,000+

🧠 Behavioral Economics 🔄 Change Management 🗣️ Persuasion Psychology 🧹 Friction Reduction ⚓ Status Quo Bias

Catalyst

Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.

저자: Jonah Berger 2020 276 페이지

3.92

3,000+ 개의 평점

🧠 Behavioral Economics 🔄 Change Management 🗣️ Persuasion Psychology 🧹 Friction Reduction ⚓ Status Quo Bias

크러시 잇!

저자: 게리 베이너척 • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

33,000+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

크러시 잇!

Your passion can pay: the social media blueprint for building a business that lasts.

저자: 게리 베이너척 2001 150 페이지

3.87

33,000+ 개의 평점

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Write Useful Books

저자: 롭 피츠패트릭 • 2021

The product-design method that turns nonfiction books into recommendations, not just purchases.

4.54

500+

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

Write Useful Books

The product-design method that turns nonfiction books into recommendations, not just purchases.

저자: 롭 피츠패트릭 2021 158 페이지

4.54

500+ 개의 평점

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

12 Months to $1 Million

저자: Ryan Daniel Moran • 2020

Build a physical product brand to seven figures. The 12-month playbook: launch, scale, cash out.

4.20

2,000+

🛒 E-Commerce Brands 📦 Selling On Amazon 📣 Audience Building 🤝 Influencer Marketing 🚀 Product Launch

12 Months to $1 Million

Build a physical product brand to seven figures. The 12-month playbook: launch, scale, cash out.

저자: Ryan Daniel Moran 2020 220 페이지

4.20

2,000+ 개의 평점

🛒 E-Commerce Brands 📦 Selling On Amazon 📣 Audience Building 🤝 Influencer Marketing 🚀 Product Launch

The Effortless Experience

저자: Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1,000+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

저자: Matthew Dixon 2013 327 페이지

3.94

1,000+ 개의 평점

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Closer's Survival Guide

저자: Grant Cardone • 2009

A hundred proven closes and the mental armor to deliver them when it counts.

4.13

1,000+

🚪 Closing Deals 📋 Sales Techniques 🚧 Objection Handling 😰 Sales Fear 💎 Value-Based Selling

The Closer's Survival Guide

A hundred proven closes and the mental armor to deliver them when it counts.

저자: Grant Cardone 2009

4.13

1,000+ 개의 평점

🚪 Closing Deals 📋 Sales Techniques 🚧 Objection Handling 😰 Sales Fear 💎 Value-Based Selling

The Cold Email Manifesto

저자: Alex Berman • 2022

Deep research, not spam: the cold email system that rebuilt a $10 million business.

4.21

455

📧 Sales Outreach 🏢 B2b Sales 📈 Lead Generation ✍️ Copywriting 🧠 Sales Mindset

The Cold Email Manifesto

Deep research, not spam: the cold email system that rebuilt a $10 million business.

저자: Alex Berman 2022 208 페이지

4.21

455 개의 평점

📧 Sales Outreach 🏢 B2b Sales 📈 Lead Generation ✍️ Copywriting 🧠 Sales Mindset

스토리 드리븐

저자: 버나뎃 지와 • 2018

Most strategy starts with the market. The best strategy starts with the mirror.

3.85

500+

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

스토리 드리븐

Most strategy starts with the market. The best strategy starts with the mirror.

저자: 버나뎃 지와 2018 176 페이지

3.85

500+ 개의 평점

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

마케팅을 단순하게

저자: 도널드 밀러 • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

2,000+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

마케팅을 단순하게

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

저자: 도널드 밀러 2020 240 페이지

4.24

2,000+ 개의 평점

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

스마트 콜링

저자: 아트 소브착 • 2010

Ditch the cold call terror: use pre-call intelligence to make prospects want to talk.

3.89

500+

📞 Phone Sales 🏢 B2b Sales 🔎 Pre-Call Research 🛡️ Objection Handling 👂 Active Listening

스마트 콜링

Ditch the cold call terror: use pre-call intelligence to make prospects want to talk.

저자: 아트 소브착 2010 256 페이지

3.89

500+ 개의 평점

📞 Phone Sales 🏢 B2b Sales 🔎 Pre-Call Research 🛡️ Objection Handling 👂 Active Listening

For the Win

저자: Kevin Werbach • 2012

Why leaderboards backfire and points stop working: designing motivation that comes from within.

3.75

1,000+

🎮 Gamification Design ⚙️ Game Mechanics 🧠 Motivation Psychology 🔬 Self-Determination Theory 💰 Behavioral Economics

For the Win

Why leaderboards backfire and points stop working: designing motivation that comes from within.

저자: Kevin Werbach 2012 148 페이지

3.75

1,000+ 개의 평점

🎮 Gamification Design ⚙️ Game Mechanics 🧠 Motivation Psychology 🔬 Self-Determination Theory 💰 Behavioral Economics

Million Dollar Consulting

저자: Alan Weiss • 1992

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

3.90

2,000+

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Million Dollar Consulting

Stop billing by the hour. The rules for value-based fees and an 80% proposal close rate.

저자: Alan Weiss 1992 304 페이지

3.90

2,000+ 개의 평점

🧑‍💼 Solo Consulting 💰 Value-Based Pricing 📄 Consulting Proposals 🧠 Thought Leadership 🤝 Client Relationships

Crushing It!

저자: Gary Vaynerchuk • 2018

Skip perfection. Turn your obsession and a phone into a business with multiple income streams.

3.95

11,000+

🏷️ Personal Branding 📱 Social Media Marketing 🎬 Content Creation 💬 Audience Engagement 💰 Brand Monetization

Crushing It!

Skip perfection. Turn your obsession and a phone into a business with multiple income streams.

저자: Gary Vaynerchuk 2018 288 페이지

3.95

11,000+ 개의 평점

🏷️ Personal Branding 📱 Social Media Marketing 🎬 Content Creation 💬 Audience Engagement 💰 Brand Monetization

브랜드 유 50

저자: 톰 피터스 • 1999

The career ladder is obsolete. Rules for building a personal brand companies compete to hire.

3.74

500+

🧑‍💼 Personal Branding 📈 Career Management 📋 Project-Based Work 🤝 Professional Networking 📣 Self-Promotion

브랜드 유 50

The career ladder is obsolete. Rules for building a personal brand companies compete to hire.

저자: 톰 피터스 1999

3.74

500+ 개의 평점

🧑‍💼 Personal Branding 📈 Career Management 📋 Project-Based Work 🤝 Professional Networking 📣 Self-Promotion

Sales Pitch

저자: April Dunford • 2023

Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.

4.22

500+

💼 B2b Sales 📋 Sales Methodology 🎯 Positioning Strategy 🧠 Buyer Psychology 📖 Storytelling In Business

Sales Pitch

Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.

저자: April Dunford 2023 236 페이지

4.22

500+ 개의 평점

💼 B2b Sales 📋 Sales Methodology 🎯 Positioning Strategy 🧠 Buyer Psychology 📖 Storytelling In Business

Monetizing Innovation

저자: Madhavan Ramanujam • 2016

Why 72% of new products fail: companies build before asking what anyone will actually pay.

4.15

1,000+

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Monetizing Innovation

Why 72% of new products fail: companies build before asking what anyone will actually pay.

저자: Madhavan Ramanujam 2016 256 페이지

4.15

1,000+ 개의 평점

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Automating Salesforce Marketing Cloud

저자: Greg Gifford • 2022

Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.

4.00

☁️ Salesforce Marketing Cloud 🤖 Marketing Automation 🔄 Data Pipelines 🔌 Api Integrations ⏱️ Real-Time Marketing

Automating Salesforce Marketing Cloud

Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.

저자: Greg Gifford 2022 456 페이지

4.00

2 개의 평점

☁️ Salesforce Marketing Cloud 🤖 Marketing Automation 🔄 Data Pipelines 🔌 Api Integrations ⏱️ Real-Time Marketing

The New Model of Selling

저자: Jerry Acuff • 2023

Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.

4.37

265

🗣️ Consultative Selling 👂 Active Listening 🧠 Emotional Intelligence ❓ Question Based Selling 🤝 Trust Building

The New Model of Selling

Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.

저자: Jerry Acuff 2023 230 페이지

4.37

265 개의 평점

🗣️ Consultative Selling 👂 Active Listening 🧠 Emotional Intelligence ❓ Question Based Selling 🤝 Trust Building

브랜딩 불변의 법칙

저자: 알 리스 • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3,000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

브랜딩 불변의 법칙

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

저자: 알 리스 1998 178 페이지

3.88

3,000+ 개의 평점

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

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