최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Fear of Missing Out

저자: Patrick J. McGinnis • 2020

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

3.53

500+

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis 🗺️ Decision Frameworks ⚠️ Cognitive Biases

Fear of Missing Out

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

저자: Patrick J. McGinnis 2020 239 페이지

3.53

500+ 개의 평점

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis 🗺️ Decision Frameworks ⚠️ Cognitive Biases

설득력 있는 카피라이팅

저자: 앤디 매슬런 • 2015

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

4.13

143

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

설득력 있는 카피라이팅

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

저자: 앤디 매슬런 2015 256 페이지

4.13

143 개의 평점

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

소셜 미디어의 기술

저자: 가이 가와사키 • 2014

How to optimize every profile, post, and reply so your social media earns its own audience.

3.55

2,000+

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

소셜 미디어의 기술

How to optimize every profile, post, and reply so your social media earns its own audience.

저자: 가이 가와사키 2014 176 페이지

3.55

2,000+ 개의 평점

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

If You're Not First, You're Last

저자: Grant Cardone • 2010

Contractions are launchpads. The rules for seizing market share when competitors freeze.

4.13

2,000+

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

If You're Not First, You're Last

Contractions are launchpads. The rules for seizing market share when competitors freeze.

저자: Grant Cardone 2010 272 페이지

4.13

2,000+ 개의 평점

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

유튜브 정복

저자: 조셉 호그 • 2019

Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.

4.01

161

🎬 Youtube Marketing ✍️ Content Creation 📹 Video Production 🧑‍🤝‍🧑 Audience Building 🏷️ Personal Branding

유튜브 정복

Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.

저자: 조셉 호그 2019 175 페이지

4.01

161 개의 평점

🎬 Youtube Marketing ✍️ Content Creation 📹 Video Production 🧑‍🤝‍🧑 Audience Building 🏷️ Personal Branding

Hey Whipple, Squeeze This

저자: Luke Sullivan • 1998

Why a simple visual beats a clever headline every time, and how to sell it.

4.21

5,000+

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

Hey Whipple, Squeeze This

Why a simple visual beats a clever headline every time, and how to sell it.

저자: Luke Sullivan 1998 304 페이지

4.21

5,000+ 개의 평점

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking 🌱 Concept Development 📁 Ad Portfolio Building

Predatory Thinking

저자: Dave Trott • 2013

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

4.24

1,000+

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving ⚔️ Competitive Strategy ✂️ Less Is More

Predatory Thinking

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

저자: Dave Trott 2013 288 페이지

4.24

1,000+ 개의 평점

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving ⚔️ Competitive Strategy ✂️ Less Is More

HOW I QUIT GOOGLE TO SELL SAMOSAS

저자: 무나프 카파디아 • 2021

Walk away from Google, sell samosas from home, build a brand the press couldn't resist.

4.26

235

🍽️ Food Entrepreneurship 📖 Culinary Memoirs 🇮🇳 Indian Food 📣 Brand Storytelling 👨‍👩‍👦 Family Business

HOW I QUIT GOOGLE TO SELL SAMOSAS

Walk away from Google, sell samosas from home, build a brand the press couldn't resist.

저자: 무나프 카파디아 2021 215 페이지

4.26

235 개의 평점

🍽️ Food Entrepreneurship 📖 Culinary Memoirs 🇮🇳 Indian Food 📣 Brand Storytelling 👨‍👩‍👦 Family Business

Hit Makers

저자: Derek Thompson • 2017

The psychology that turns a song, a show, or an idea into a global sensation.

3.90

7,000+

📈 Cultural Contagion 👁️ Attention Economics 🕸️ Network Effects 📖 Storytelling Science 🧠 Behavioral Economics

Hit Makers

The psychology that turns a song, a show, or an idea into a global sensation.

저자: Derek Thompson 2017 307 페이지

3.90

7,000+ 개의 평점

📈 Cultural Contagion 👁️ Attention Economics 🕸️ Network Effects 📖 Storytelling Science 🧠 Behavioral Economics

Using Behavioral Science in Marketing

저자: Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

저자: Nancy Harhut 2022 288 페이지

4.38

177 개의 평점

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

The Sales Development Playbook

저자: Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

500+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

저자: Trish Bertuzzi 2016 264 페이지

4.18

500+ 개의 평점

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

Pricing Creativity

저자: Blair Enns

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

4.60

197

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

Pricing Creativity

Stop billing time. Price the client's outcome instead. A playbook for creative agencies.

저자: Blair Enns

4.60

197 개의 평점

🧭 Creative Agencies 🚀 Creative Entrepreneurship 💎 Value-Based Pricing 📊 Pricing Strategy 🧠 Behavioral Economics

디지털 트랜스포메이션 플레이북

저자: 데이비드 L. 로저스 • 2016

Five outdated assumptions that derail digital transformation before any technology gets installed.

4.09

500+

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

디지털 트랜스포메이션 플레이북

Five outdated assumptions that derail digital transformation before any technology gets installed.

저자: 데이비드 L. 로저스 2016 296 페이지

4.09

500+ 개의 평점

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

Win Bigly

저자: Scott Adams • 2017

We think we reason. We really just rationalize. The people who know this win.

3.73

5,000+

🧠 Persuasion Psychology 🔍 Cognitive Biases 🖼️ Narrative Framing 📊 Behavioral Economics 🏕️ Tribalism

Win Bigly

We think we reason. We really just rationalize. The people who know this win.

저자: Scott Adams 2017 304 페이지

3.73

5,000+ 개의 평점

🧠 Persuasion Psychology 🔍 Cognitive Biases 🖼️ Narrative Framing 📊 Behavioral Economics 🏕️ Tribalism

The Business of Expertise

저자: David C. Baker • 2017

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

4.31

500+

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

The Business of Expertise

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

저자: David C. Baker 2017 266 페이지

4.31

500+ 개의 평점

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy 📋 Practice Management 💡 Thought Leadership

Hypnotic Writing

저자: Joe Vitale • 2006

A guide to matching your reader's mental trance and leading them straight to the sale.

3.86

500+

✍️ Copywriting 🎯 Persuasive Writing 🧠 Marketing Psychology 💬 Hypnotic Language 📖 Storytelling

Hypnotic Writing

A guide to matching your reader's mental trance and leading them straight to the sale.

저자: Joe Vitale 2006 288 페이지

3.86

500+ 개의 평점

✍️ Copywriting 🎯 Persuasive Writing 🧠 Marketing Psychology 💬 Hypnotic Language 📖 Storytelling

From Impossible To Inevitable

저자: Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1,000+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

저자: Aaron Ross 2016 320 페이지

4.19

1,000+ 개의 평점

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012

저자: Josh Kaufman

Skip business school. Five processes, ten market tests, and everything buyers never admit they want.

4.11

327

🏢 Business Fundamentals 🧩 Business Frameworks 💎 Value Creation 🧠 Customer Psychology 🔗 Systems Thinking

The Personal MBA A World Class Business Education in a Single Volume Paperback 6 Sept 2012

Skip business school. Five processes, ten market tests, and everything buyers never admit they want.

저자: Josh Kaufman 496 페이지

4.11

327 개의 평점

🏢 Business Fundamentals 🧩 Business Frameworks 💎 Value Creation 🧠 Customer Psychology 🔗 Systems Thinking

Million Dollar Consulting Proposals

저자: Alan Weiss • 2011

A proposal that sells will lose. One that confirms a prior agreement wins every time.

4.14

238

👔 Consulting Practice 📝 Proposal Writing 💵 Value-Based Pricing 🤲 Trusted Advisor 📊 Consulting Sales

Million Dollar Consulting Proposals

A proposal that sells will lose. One that confirms a prior agreement wins every time.

저자: Alan Weiss 2011 224 페이지

4.14

238 개의 평점

👔 Consulting Practice 📝 Proposal Writing 💵 Value-Based Pricing 🤲 Trusted Advisor 📊 Consulting Sales

Talking to Humans

저자: Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

1,000+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Talking to Humans

A concise guide to customer interviews that separate real demand from polite lies.

저자: Giff Constable 2014 75 페이지

4.06

1,000+ 개의 평점

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

The Bezos Blueprint

저자: Carmine Gallo • 2022

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

4.14

500+

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

The Bezos Blueprint

Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.

저자: Carmine Gallo 2022 261 페이지

4.14

500+ 개의 평점

💼 Corporate Communication 📖 Business Storytelling 🎤 Presentation Skills 💬 Clear Communication 📝 Narrative Structure

콘텐츠 룰

저자: 앤 핸들리 • 2010

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

3.91

3,000+

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

콘텐츠 룰

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

저자: 앤 핸들리 2010 282 페이지

3.91

3,000+ 개의 평점

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

Unlocking the Customer Value Chain

저자: Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

434

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Unlocking the Customer Value Chain

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

저자: Thales S. Teixeira 2019 345 페이지

4.44

434 개의 평점

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

포춘 쿠키 원칙

저자: 버나뎃 지와 • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

500+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

포춘 쿠키 원칙

Twenty design decisions that make your brand a story worth telling and sharing.

저자: 버나뎃 지와 2013 202 페이지

3.88

500+ 개의 평점

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

크리에이티브 블라인드니스 (그리고 그것을 치유하는 법)

저자: 데이브 트롯 • 2019

Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.

4.27

500+

📢 Advertising Creativity 🔄 Reframing Challenges 🧠 Audience Psychology 📺 Old School Advertising 💡 Practical Creativity

크리에이티브 블라인드니스 (그리고 그것을 치유하는 법)

Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.

저자: 데이브 트롯 2019 228 페이지

4.27

500+ 개의 평점

📢 Advertising Creativity 🔄 Reframing Challenges 🧠 Audience Psychology 📺 Old School Advertising 💡 Practical Creativity

The Pumpkin Plan

저자: Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

3,000+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

저자: Mike Michalowicz 2012 240 페이지

4.10

3,000+ 개의 평점

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Seven Figure Agency Roadmap

저자: Josh Nelson • 2021

Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.

4.35

486

🏢 Agency Business 🎯 Niche Marketing 🔄 Recurring Revenue 🧲 Client Acquisition ⚙️ Business Systems

The Seven Figure Agency Roadmap

Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.

저자: Josh Nelson 2021

4.35

486 개의 평점

🏢 Agency Business 🎯 Niche Marketing 🔄 Recurring Revenue 🧲 Client Acquisition ⚙️ Business Systems

Never Lose a Customer Again

저자: Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1,000+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

저자: Joey Coleman 2018 368 페이지

4.18

1,000+ 개의 평점

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Inside the Tornado

저자: Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1,000+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

저자: Geoffrey A. Moore 1995 272 페이지

3.98

1,000+ 개의 평점

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

The Nordstrom Way

저자: Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

500+

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way

How a Seattle shoe store became a retail empire by making employees think like owners.

저자: Robert Spector 1995 240 페이지

3.90

500+ 개의 평점

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

HBR at 100

저자: Harvard Business Review • 2022

The HBR century: articles that outlived every management fad and still teach leaders how to think.

3.97

337

🏛️ Management Classics 🎨 Design Thinking 🔄 Organizational Change 💡 Innovation Strategy 🏢 Corporate Culture

HBR at 100

The HBR century: articles that outlived every management fad and still teach leaders how to think.

저자: Harvard Business Review 2022 400 페이지

3.97

337 개의 평점

🏛️ Management Classics 🎨 Design Thinking 🔄 Organizational Change 💡 Innovation Strategy 🏢 Corporate Culture

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age

저자: Harvard Business Review • 2019

Platforms seize power, blockchain rewrites trust, AI learns to collaborate. HBR's briefing.

3.86

500+

🧭 Technology Strategy 🔄 Digital Transformation 💡 Emerging Technologies 🤖 Ai In Business 🏗️ Platform Economics

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age

Platforms seize power, blockchain rewrites trust, AI learns to collaborate. HBR's briefing.

저자: Harvard Business Review 2019 238 페이지

3.86

500+ 개의 평점

🧭 Technology Strategy 🔄 Digital Transformation 💡 Emerging Technologies 🤖 Ai In Business 🏗️ Platform Economics

The Millionaire Messenger

저자: Brendon Burchard • 2012

The no-credentials playbook for turning life experience into a speaking and coaching empire.

4.11

2,000+

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

The Millionaire Messenger

The no-credentials playbook for turning life experience into a speaking and coaching empire.

저자: Brendon Burchard 2012 178 페이지

4.11

2,000+ 개의 평점

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

The Cold Start Problem

저자: Andrew Chen • 2021

A network's hardest moment is before anyone joins: how to survive and scale.

4.19

3,000+

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

The Cold Start Problem

A network's hardest moment is before anyone joins: how to survive and scale.

저자: Andrew Chen 2021 386 페이지

4.19

3,000+ 개의 평점

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

Platform

저자: Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13,000+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform

The exact playbook for building an online platform from scratch: a blog that fuels a career.

저자: Michael Hyatt 2012 261 페이지

4.16

13,000+ 개의 평점

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Crystallizing Public Opinion

저자: Edward L. Bernays • 1923

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

3.78

500+

🏢 Public Relations 📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation

Crystallizing Public Opinion

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

저자: Edward L. Bernays 1923 216 페이지

3.78

500+ 개의 평점

🏢 Public Relations 📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation

E-Myth Mastery

저자: Michael E. Gerber • 2004

Most business owners are trapped doing the work. The system for escaping the daily grind.

4.03

1,000+

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset 🔄 Systems Thinking 💰 Cash Flow Management

E-Myth Mastery

Most business owners are trapped doing the work. The system for escaping the daily grind.

저자: Michael E. Gerber 2004

4.03

1,000+ 개의 평점

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset 🔄 Systems Thinking 💰 Cash Flow Management

Side Hustle

저자: Chris Guillebeau • 2017

27 days, one sale: the guide that skips the business plan and makes your idea pay.

3.69

5,000+

💼 Side Businesses 🧑‍💻 Freelancing 💰 Income Generation 🔄 Lean Methodology 👢 Bootstrapping

Side Hustle

27 days, one sale: the guide that skips the business plan and makes your idea pay.

저자: Chris Guillebeau 2017 272 페이지

3.69

5,000+ 개의 평점

💼 Side Businesses 🧑‍💻 Freelancing 💰 Income Generation 🔄 Lean Methodology 👢 Bootstrapping

The Leader's Guide to Storytelling

저자: Stephen Denning • 2005

Eight narrative templates to spark action, build trust, and transfer knowledge on demand.

3.61

405

📖 Business Storytelling 💼 Organizational Communication 🔄 Change Management 🏢 Organizational Culture 🧠 Knowledge Management

The Leader's Guide to Storytelling

Eight narrative templates to spark action, build trust, and transfer knowledge on demand.

저자: Stephen Denning 2005 368 페이지

3.61

405 개의 평점

📖 Business Storytelling 💼 Organizational Communication 🔄 Change Management 🏢 Organizational Culture 🧠 Knowledge Management

Mapping Experiences

저자: James Kalbach • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

500+

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Mapping Experiences

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

저자: James Kalbach 2015 379 페이지

4.11

500+ 개의 평점

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

The Project50

저자: Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

저자: Tom Peters 1999

4.04

247 개의 평점

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

KNOWN

저자: Mark W. Schaefer • 2017

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

4.00

443

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

KNOWN

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

저자: Mark W. Schaefer 2017 257 페이지

4.00

443 개의 평점

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

Multiple Streams of Income

저자: Robert G. Allen • 1998

Nine vehicles for earning money while you sleep, from real estate to the internet.

4.04

5,000+

🔄 Income Diversification 💤 Passive Income 🏠 Real Estate Investing 🤝 Network Marketing 🌐 Internet Business

Multiple Streams of Income

Nine vehicles for earning money while you sleep, from real estate to the internet.

저자: Robert G. Allen 1998 336 페이지

4.04

5,000+ 개의 평점

🔄 Income Diversification 💤 Passive Income 🏠 Real Estate Investing 🤝 Network Marketing 🌐 Internet Business

The Political Brain

저자: Drew Westen • 2007

Why facts and policy details lose elections: the emotional brain runs the voting booth.

4.05

1,000+

🧠 Political Psychology 🗳️ Campaign Strategy 📢 Political Messaging 🖼️ Framing Effects 🌍 Racial Politics

The Political Brain

Why facts and policy details lose elections: the emotional brain runs the voting booth.

저자: Drew Westen 2007 475 페이지

4.05

1,000+ 개의 평점

🧠 Political Psychology 🗳️ Campaign Strategy 📢 Political Messaging 🖼️ Framing Effects 🌍 Racial Politics

Value-Based Fees

저자: Alan Weiss • 2002

Stop selling your time. The method for pricing consulting on the value clients actually receive.

4.05

1,000+

💼 Consulting Business 💰 Pricing Strategy 🎯 Value Proposition 🧠 Buyer Psychology ⭐ Personal Branding

Value-Based Fees

Stop selling your time. The method for pricing consulting on the value clients actually receive.

저자: Alan Weiss 2002 207 페이지

4.05

1,000+ 개의 평점

💼 Consulting Business 💰 Pricing Strategy 🎯 Value Proposition 🧠 Buyer Psychology ⭐ Personal Branding

Branding

저자: Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

저자: Michael Johnson 2016 320 페이지

4.32

294 개의 평점

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

One Plus One Equals Three

저자: Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

1,000+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

저자: Dave Trott 2015 256 페이지

4.19

1,000+ 개의 평점

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

The Automatic Customer

저자: John Warrillow • 2015

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

4.08

1,000+

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Automatic Customer

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

저자: John Warrillow 2015 224 페이지

4.08

1,000+ 개의 평점

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

리인벤팅 유

저자: 도리 클라크 • 2013

People have already decided who you are. Here is how you rewrite that story.

3.63

1,000+

🌀 Career Transitions 🏷️ Personal Branding 👥 Mentorship Strategies 🤝 Strategic Networking 💡 Thought Leadership

리인벤팅 유

People have already decided who you are. Here is how you rewrite that story.

저자: 도리 클라크 2013 226 페이지

3.63

1,000+ 개의 평점

🌀 Career Transitions 🏷️ Personal Branding 👥 Mentorship Strategies 🤝 Strategic Networking 💡 Thought Leadership

Competing on Analytics

저자: Thomas H. Davenport • 2007

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

3.69

1,000+

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions 🧠 Analytics Culture 🗄️ Data Management

Competing on Analytics

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

저자: Thomas H. Davenport 2007 218 페이지

3.69

1,000+ 개의 평점

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions 🧠 Analytics Culture 🗄️ Data Management

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