최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

The Republic of Tea

저자: Mel Ziegler • 1992

One plane ride, a fax machine, and the unlikely birth of a tea republic.

3.79

316

📖 Entrepreneurial Memoir 🍵 Beverage Startups 🌿 Lifestyle Brands 🧘 Mindful Business 🏗️ Brand Building

The Republic of Tea

One plane ride, a fax machine, and the unlikely birth of a tea republic.

저자: Mel Ziegler 1992 355 페이지

3.79

316 개의 평점

📖 Entrepreneurial Memoir 🍵 Beverage Startups 🌿 Lifestyle Brands 🧘 Mindful Business 🏗️ Brand Building

The Best Damn Sales Book Ever

저자: Warren Greshes • 2006

Your attitude closes deals, not your discount. How to become the sales expert price can't beat.

3.89

235

🧠 Sales Mindset 🔥 Self-Motivation 🎯 Goal Setting 🛡️ Handling Rejection 💎 Value Creation

The Best Damn Sales Book Ever

Your attitude closes deals, not your discount. How to become the sales expert price can't beat.

저자: Warren Greshes 2006 208 페이지

3.89

235 개의 평점

🧠 Sales Mindset 🔥 Self-Motivation 🎯 Goal Setting 🛡️ Handling Rejection 💎 Value Creation

Stop Thinking Like a Freelancer

저자: Liam Veitch • 2014

Your skill is worth ten times more if you stop selling hours. The freelance-to-business playbook.

3.81

196

💼 Freelance Business 🧑‍💻 Solopreneurship 🧲 Client Attraction 🎯 Positioning 🔁 Recurring Revenue

Stop Thinking Like a Freelancer

Your skill is worth ten times more if you stop selling hours. The freelance-to-business playbook.

저자: Liam Veitch 2014 236 페이지

3.81

196 개의 평점

💼 Freelance Business 🧑‍💻 Solopreneurship 🧲 Client Attraction 🎯 Positioning 🔁 Recurring Revenue

High-Tech, High-Touch Customer Service

저자: Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

High-Tech, High-Touch Customer Service

The personal-service secret of beloved brands, and the technology that scales it.

저자: Micah Solomon 2012 194 페이지

3.77

113 개의 평점

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

How to Start a Home-based Fashion Design Business

저자: Angela Wolf • 2012

A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.

4.29

🧵 Fashion Startups 🏠 Home-Based Business 🎨 Creative Entrepreneurship ✂️ Apparel Production 📐 Pattern Making And Fit

How to Start a Home-based Fashion Design Business

A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.

저자: Angela Wolf 2012 240 페이지

4.29

52 개의 평점

🧵 Fashion Startups 🏠 Home-Based Business 🎨 Creative Entrepreneurship ✂️ Apparel Production 📐 Pattern Making And Fit

The Psychology of Persuasion

저자: Kevin Hogan • 1996

Why do some people get what they want? Nine predictable laws and how to master them.

3.90

500+

💬 Persuasion Techniques 💼 Sales Psychology 👀 Body Language 🧠 Nlp 🤝 Rapport Building

The Psychology of Persuasion

Why do some people get what they want? Nine predictable laws and how to master them.

저자: Kevin Hogan 1996 288 페이지

3.90

500+ 개의 평점

💬 Persuasion Techniques 💼 Sales Psychology 👀 Body Language 🧠 Nlp 🤝 Rapport Building

Blog, Inc.

저자: Joy Deangdeelert Cho • 2012

The playbook for turning a blog about your obsessions into a business that actually pays.

3.64

1,000+

✍️ Blogging Guides 🎨 Creative Entrepreneurship 📋 Content Strategy 🖼️ Visual Branding 👥 Audience Building

Blog, Inc.

The playbook for turning a blog about your obsessions into a business that actually pays.

저자: Joy Deangdeelert Cho 2012 177 페이지

3.64

1,000+ 개의 평점

✍️ Blogging Guides 🎨 Creative Entrepreneurship 📋 Content Strategy 🖼️ Visual Branding 👥 Audience Building

Asking Questions The Sandler Way

저자: Antonio Garrido • 2017

Pitching makes you a vendor. Strategic questioning, using FBI tactics, makes you a trusted advisor.

4.35

167

🛠️ Sales Methodology ❓ Strategic Questioning 🤝 Consultative Selling 🛡️ Objection Handling 🕵️ Behavioral Interviewing

Asking Questions The Sandler Way

Pitching makes you a vendor. Strategic questioning, using FBI tactics, makes you a trusted advisor.

저자: Antonio Garrido 2017

4.35

167 개의 평점

🛠️ Sales Methodology ❓ Strategic Questioning 🤝 Consultative Selling 🛡️ Objection Handling 🕵️ Behavioral Interviewing

One Simple Idea for Startups and Entrepreneurs

저자: Stephen Key • 2012

Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.

3.78

129

🏭 Physical Product Business 🥾 Bootstrapping 📐 Lean Methodology ⚖️ Intellectual Property 📣 Guerrilla Marketing

One Simple Idea for Startups and Entrepreneurs

Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.

저자: Stephen Key 2012 256 페이지

3.78

129 개의 평점

🏭 Physical Product Business 🥾 Bootstrapping 📐 Lean Methodology ⚖️ Intellectual Property 📣 Guerrilla Marketing

The Evolutionary Bases of Consumption

저자: Gad Saad • 2007

Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.

3.87

🧠 Consumer Psychology 🧬 Evolutionary Psychology 💎 Conspicuous Consumption 📡 Costly Signaling ⚠️ Evolutionary Mismatch

The Evolutionary Bases of Consumption

Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.

저자: Gad Saad 2007 360 페이지

3.87

54 개의 평점

🧠 Consumer Psychology 🧬 Evolutionary Psychology 💎 Conspicuous Consumption 📡 Costly Signaling ⚠️ Evolutionary Mismatch

Major Account Sales Strategy

저자: Neil Rackham • 1989

Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.

4.22

309

🏢 Enterprise Sales ♟️ Strategic Selling 💬 Consultative Selling 🧠 Buyer Psychology 🤝 Negotiation Tactics

Major Account Sales Strategy

Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.

저자: Neil Rackham 1989 240 페이지

4.22

309 개의 평점

🏢 Enterprise Sales ♟️ Strategic Selling 💬 Consultative Selling 🧠 Buyer Psychology 🤝 Negotiation Tactics

27 Powers of Persuasion

저자: Chris St. Hilaire • 2010

A political strategist's 27 rules: align the room, soothe the egos, and control the story.

3.78

161

🗣️ Persuasion Tactics 📢 Political Messaging 🪞 Ego Management 🖼️ Strategic Framing 📖 Emotional Storytelling

27 Powers of Persuasion

A political strategist's 27 rules: align the room, soothe the egos, and control the story.

저자: Chris St. Hilaire 2010

3.78

161 개의 평점

🗣️ Persuasion Tactics 📢 Political Messaging 🪞 Ego Management 🖼️ Strategic Framing 📖 Emotional Storytelling

Publishing E-Books For Dummies

저자: Ali Luke • 2012

How to write, format, price, and promote an e-book that sells, no publisher required.

4.23

162

🏷️ Self-Publishing 📱 Ebook Publishing 📢 Book Marketing 🏗️ Author Platform 📦 Amazon Kdp

Publishing E-Books For Dummies

How to write, format, price, and promote an e-book that sells, no publisher required.

저자: Ali Luke 2012 320 페이지

4.23

162 개의 평점

🏷️ Self-Publishing 📱 Ebook Publishing 📢 Book Marketing 🏗️ Author Platform 📦 Amazon Kdp

Digital Hesitation

저자: Thomas Lah • 2022

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

4.23

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Digital Hesitation

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

저자: Thomas Lah 2022 384 페이지

4.23

30 개의 평점

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

When Buyers Say No

저자: Tom Hopkins • 2014

Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.

3.86

133

🛠️ Sales Techniques 🛑 Objection Handling 💪 Rejection Resilience ❓ Questioning Techniques 🧠 Buyer Psychology

When Buyers Say No

Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.

저자: Tom Hopkins 2014 320 페이지

3.86

133 개의 평점

🛠️ Sales Techniques 🛑 Objection Handling 💪 Rejection Resilience ❓ Questioning Techniques 🧠 Buyer Psychology

The Portable MBA in Entrepreneurship

저자: William D. Bygrave • 1993

An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.

3.72

143

🚀 Startup Fundamentals 📚 MBA Curriculum 📋 Business Planning 🔍 Market Validation 💰 Bootstrapping

The Portable MBA in Entrepreneurship

An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.

저자: William D. Bygrave 1993 504 페이지

3.72

143 개의 평점

🚀 Startup Fundamentals 📚 MBA Curriculum 📋 Business Planning 🔍 Market Validation 💰 Bootstrapping

Read Books All Day and Get Paid For It

저자: Jennie Nash • 2019

Turn editorial skills into a thriving coaching business, from niche selection to real paydays.

4.48

145

💼 Coaching Business ✍️ Writing Mentorship 🎯 Niche Marketing 💰 Value-Based Pricing 🤝 Client Attraction

Read Books All Day and Get Paid For It

Turn editorial skills into a thriving coaching business, from niche selection to real paydays.

저자: Jennie Nash 2019 152 페이지

4.48

145 개의 평점

💼 Coaching Business ✍️ Writing Mentorship 🎯 Niche Marketing 💰 Value-Based Pricing 🤝 Client Attraction

Persuasion Psychology

저자: Akash Karia • 2013

Twenty-six persuasion tools from social psychology, including three words that double compliance.

3.40

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

Persuasion Psychology

Twenty-six persuasion tools from social psychology, including three words that double compliance.

저자: Akash Karia 2013 83 페이지

3.40

35 개의 평점

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

The Burger King

저자: Jim McLamore • 1998

Betting on a bigger burger: how one Miami partnership built a fast-food giant.

3.82

249

🏢 Founder Memoirs 🍔 Fast Food Industry 🏪 Franchise Management 📢 Brand Building 🤝 Business Partnerships

The Burger King

Betting on a bigger burger: how one Miami partnership built a fast-food giant.

저자: Jim McLamore 1998 286 페이지

3.82

249 개의 평점

🏢 Founder Memoirs 🍔 Fast Food Industry 🏪 Franchise Management 📢 Brand Building 🤝 Business Partnerships

The Customer Centricity Playbook

저자: Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

The Customer Centricity Playbook

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

저자: Peter Fader 2018 136 페이지

3.76

319 개의 평점

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

The Non-Profit Narrative

저자: Dan Portnoy • 2012

Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.

3.61

194

🏢 Nonprofit Management 📖 Nonprofit Storytelling 💰 Fundraising Strategy 🤝 Donor Engagement 🎭 Storytelling Frameworks

The Non-Profit Narrative

Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.

저자: Dan Portnoy 2012 114 페이지

3.61

194 개의 평점

🏢 Nonprofit Management 📖 Nonprofit Storytelling 💰 Fundraising Strategy 🤝 Donor Engagement 🎭 Storytelling Frameworks

Barnum

저자: Robert Wilson • 2019

He sold Americans a mermaid made from a monkey. Queen Victoria still invited him to tea.

3.70

500+

🎟️ Show Business History 💰 Gilded Age 🎩 Showmanship 🎭 Self-Invention 📢 Marketing Pioneers

Barnum

He sold Americans a mermaid made from a monkey. Queen Victoria still invited him to tea.

저자: Robert Wilson 2019

3.70

500+ 개의 평점

🎟️ Show Business History 💰 Gilded Age 🎩 Showmanship 🎭 Self-Invention 📢 Marketing Pioneers

Killing the Sale

저자: Todd Duncan • 2004

The ten ways your sales approach pushes buyers away. Stop performing, start connecting.

4.01

🛠️ Sales Methodology 🧠 Sales Mindset 🤝 Authentic Selling 💼 Relationship Selling 🎯 Sales Prospecting

Killing the Sale

The ten ways your sales approach pushes buyers away. Stop performing, start connecting.

저자: Todd Duncan 2004 242 페이지

4.01

80 개의 평점

🛠️ Sales Methodology 🧠 Sales Mindset 🤝 Authentic Selling 💼 Relationship Selling 🎯 Sales Prospecting

Craft, Inc.

저자: Meg Mateo Ilasco • 2007

The business playbook for makers: permits, pricing, branding, and getting into stores.

3.86

1,000+

🧵 Craft Business 🎨 Creative Entrepreneurship 🏷️ Brand Identity Design 📢 Craft Marketing 💪 Creative Confidence

Craft, Inc.

The business playbook for makers: permits, pricing, branding, and getting into stores.

저자: Meg Mateo Ilasco 2007 160 페이지

3.86

1,000+ 개의 평점

🧵 Craft Business 🎨 Creative Entrepreneurship 🏷️ Brand Identity Design 📢 Craft Marketing 💪 Creative Confidence

The Lean Marketplace

저자: Juho Makkonen • 2018

The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.

4.30

243

🛒 Online Marketplaces 🔗 Network Effects 🧪 Lean Startup 📈 Growth Hacking 🏗️ Platform Economy

The Lean Marketplace

The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.

저자: Juho Makkonen 2018 212 페이지

4.30

243 개의 평점

🛒 Online Marketplaces 🔗 Network Effects 🧪 Lean Startup 📈 Growth Hacking 🏗️ Platform Economy

The Successful Speaker

저자: Grant Baldwin • 2020

Most speakers have a message but no business model. This book provides the missing half.

4.18

187

🎤 Professional Speaking 🏷️ Personal Branding 📨 Client Acquisition 🧑‍💼 Solopreneurship ✉️ Sales Outreach

The Successful Speaker

Most speakers have a message but no business model. This book provides the missing half.

저자: Grant Baldwin 2020 288 페이지

4.18

187 개의 평점

🎤 Professional Speaking 🏷️ Personal Branding 📨 Client Acquisition 🧑‍💼 Solopreneurship ✉️ Sales Outreach

Red Thread Thinking

저자: Debra Kaye • 2013

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

3.74

201

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Red Thread Thinking

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

저자: Debra Kaye 2013 273 페이지

3.74

201 개의 평점

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Improve Your Global Business English

저자: Fiona Talbot • 2012

Business English across borders: adapt your writing to any culture and never lose a deal.

3.81

🌍 Global Business 📝 Business Writing 🗣️ Cross-Cultural Communication 💡 Clear Writing 💼 Professional English

Improve Your Global Business English

Business English across borders: adapt your writing to any culture and never lose a deal.

저자: Fiona Talbot 2012 256 페이지

3.81

26 개의 평점

🌍 Global Business 📝 Business Writing 🗣️ Cross-Cultural Communication 💡 Clear Writing 💼 Professional English

No B.S. Business Success in the New Economy

저자: Dan S. Kennedy • 2009

No-nonsense rules for fast business growth: test everything, master selling, guard your cash.

4.43

🏗️ Small Business Growth 📬 Direct-Response Marketing 🔬 Idea Validation 💬 Sales Skills 💵 Cash Flow Management

No B.S. Business Success in the New Economy

No-nonsense rules for fast business growth: test everything, master selling, guard your cash.

저자: Dan S. Kennedy 2009 274 페이지

4.43

69 개의 평점

🏗️ Small Business Growth 📬 Direct-Response Marketing 🔬 Idea Validation 💬 Sales Skills 💵 Cash Flow Management

Storytelling in Business

저자: Janis Forman • 2013

Strategy is a story. How the best organizations build storytelling into a systematic capability.

3.53

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

Storytelling in Business

Strategy is a story. How the best organizations build storytelling into a systematic capability.

저자: Janis Forman 2013 305 페이지

3.53

17 개의 평점

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

Sur/petition

저자: Edward de Bono • 1992

Competition keeps you alive. The real money is in building value no one else can offer.

4.01

🏢 Competitive Strategy 💎 Value Creation 💡 Creative Thinking 🔄 Systems Thinking 🧭 Strategic Innovation

Sur/petition

Competition keeps you alive. The real money is in building value no one else can offer.

저자: Edward de Bono 1992

4.01

81 개의 평점

🏢 Competitive Strategy 💎 Value Creation 💡 Creative Thinking 🔄 Systems Thinking 🧭 Strategic Innovation

Design to Grow

저자: David Butler • 2015

Scale and agility usually fight; Coca-Cola used design to get both at once.

3.74

369

🎨 Strategic Design 🕸️ Systems Thinking 🔄 Lean Methodology 🌐 Open Innovation ⚡ Organizational Agility

Design to Grow

Scale and agility usually fight; Coca-Cola used design to get both at once.

저자: David Butler 2015 256 페이지

3.74

369 개의 평점

🎨 Strategic Design 🕸️ Systems Thinking 🔄 Lean Methodology 🌐 Open Innovation ⚡ Organizational Agility

The 32 Unbreakable Laws of Money and Success

저자: Brian Tracy • 2024

Wealth is a habit: thirty-two laws that install it, from saving 10% to automated investing.

4.20

💰 Wealth Building 🚀 Entrepreneurial Systems 📈 Career Acceleration 🎯 Goal Setting 🐖 Saving Discipline

The 32 Unbreakable Laws of Money and Success

Wealth is a habit: thirty-two laws that install it, from saving 10% to automated investing.

저자: Brian Tracy 2024 192 페이지

4.20

87 개의 평점

💰 Wealth Building 🚀 Entrepreneurial Systems 📈 Career Acceleration 🎯 Goal Setting 🐖 Saving Discipline

Google Analytics

저자: Justin Cutroni • 2007

Turn Google Analytics from a hit counter into a decision engine with the right setup.

3.72

129

📊 Web Analytics 📈 Marketing Analytics 🎯 Conversion Optimization 💡 Data-Driven Decisions 🛒 Ecommerce Optimization

Google Analytics

Turn Google Analytics from a hit counter into a decision engine with the right setup.

저자: Justin Cutroni 2007 216 페이지

3.72

129 개의 평점

📊 Web Analytics 📈 Marketing Analytics 🎯 Conversion Optimization 💡 Data-Driven Decisions 🛒 Ecommerce Optimization

Amazon

저자: Natalie Berg • 2019

The company that started with books now controls the infrastructure for how America buys everything.

3.77

196

🛒 Retail Strategy 📦 E-Commerce 🏭 Supply Chain Management 🎯 Customer Centricity 🔄 Subscription Models

Amazon

The company that started with books now controls the infrastructure for how America buys everything.

저자: Natalie Berg 2019 272 페이지

3.77

196 개의 평점

🛒 Retail Strategy 📦 E-Commerce 🏭 Supply Chain Management 🎯 Customer Centricity 🔄 Subscription Models

The Smarter Screen

저자: Shlomo Benartzi • 2015

Screens nudge you in 50 milliseconds. The rules for making that moment work for you.

3.96

365

🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Choice Architecture 🖥️ Ux Psychology ⏳ Attention Economics

The Smarter Screen

Screens nudge you in 50 milliseconds. The rules for making that moment work for you.

저자: Shlomo Benartzi 2015 248 페이지

3.96

365 개의 평점

🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Choice Architecture 🖥️ Ux Psychology ⏳ Attention Economics

40 Rules for Internet Business Success

저자: Matthew Paulson • 2014

Leave your day job behind: build a profitable online business that funds a life you choose.

4.02

213

🖥️ Online Business 🗣️ Customer Validation 💵 Value-Based Pricing 🧪 Lean Methodology 📧 Email Marketing

40 Rules for Internet Business Success

Leave your day job behind: build a profitable online business that funds a life you choose.

저자: Matthew Paulson 2014 200 페이지

4.02

213 개의 평점

🖥️ Online Business 🗣️ Customer Validation 💵 Value-Based Pricing 🧪 Lean Methodology 📧 Email Marketing

Winner Sells All

저자: Jason Del Rey • 2023

In 1999, Walmart bet e-commerce didn't matter. The bill for that mistake is still unpaid.

3.94

364

🥊 Corporate Rivalry 🏪 Retail Industry 📱 Big Tech 📦 E-Commerce Disruption 🔄 Digital Transformation

Winner Sells All

In 1999, Walmart bet e-commerce didn't matter. The bill for that mistake is still unpaid.

저자: Jason Del Rey 2023 304 페이지

3.94

364 개의 평점

🥊 Corporate Rivalry 🏪 Retail Industry 📱 Big Tech 📦 E-Commerce Disruption 🔄 Digital Transformation

Make 'Em Laugh & Take Their Money

저자: Dan S. Kennedy • 2010

Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.

3.97

😂 Humor In Business 🖊️ Copywriting 🎤 Public Speaking 🧠 Sales Psychology 📬 Direct Response Marketing

Make 'Em Laugh & Take Their Money

Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.

저자: Dan S. Kennedy 2010 267 페이지

3.97

64 개의 평점

😂 Humor In Business 🖊️ Copywriting 🎤 Public Speaking 🧠 Sales Psychology 📬 Direct Response Marketing

The Zen of Fundraising

저자: Ken Burnett • 2006

See fundraising through donors' eyes: small shifts to turn gifts into lasting relationships.

3.72

139

🧭 Nonprofit Fundraising 🤝 Donor Relations 🔗 Relationship Fundraising 📖 Nonprofit Storytelling 🧠 Donor Psychology

The Zen of Fundraising

See fundraising through donors' eyes: small shifts to turn gifts into lasting relationships.

저자: Ken Burnett 2006 180 페이지

3.72

139 개의 평점

🧭 Nonprofit Fundraising 🤝 Donor Relations 🔗 Relationship Fundraising 📖 Nonprofit Storytelling 🧠 Donor Psychology

10 steps to creating high-scoring proposals

저자: Bob Lohfeld • 2017

Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.

4.24

📝 Proposal Writing 🏛 Government Contracting 📋 Bid Management 🎯 Capture Management ✅ Proposal Evaluation

10 steps to creating high-scoring proposals

Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.

저자: Bob Lohfeld 2017 164 페이지

4.24

21 개의 평점

📝 Proposal Writing 🏛 Government Contracting 📋 Bid Management 🎯 Capture Management ✅ Proposal Evaluation

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market

저자: Mark C. Thompson • 2010

Seven operational pillars that align your team, delight customers, and keep the profits coming.

3.88

118

🏪 Small Business Guides 🧭 Leadership Development 🧑‍💼 Hiring Frameworks 🤝 Customer Experience 📣 Marketing Strategy

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market

Seven operational pillars that align your team, delight customers, and keep the profits coming.

저자: Mark C. Thompson 2010 256 페이지

3.88

118 개의 평점

🏪 Small Business Guides 🧭 Leadership Development 🧑‍💼 Hiring Frameworks 🤝 Customer Experience 📣 Marketing Strategy

ProBlogger

저자: Darren Rowse • 2008

Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.

3.77

1,000+

🖥️ Online Business 💰 Blog Monetization 📝 Content Marketing 👥 Audience Building 🎯 Niche Marketing

ProBlogger

Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.

저자: Darren Rowse 2008 220 페이지

3.77

1,000+ 개의 평점

🖥️ Online Business 💰 Blog Monetization 📝 Content Marketing 👥 Audience Building 🎯 Niche Marketing

Pound Foolish

저자: Helaine Olen • 2012

The personal finance industry wants you anxious, not wealthy. Your worry is their business model.

3.67

1,000+

🦈 Predatory Finance 🔍 Investigative Journalism 💥 Anti-Self-Help 🏦 Retirement Crisis 🛡️ Consumer Advocacy

Pound Foolish

The personal finance industry wants you anxious, not wealthy. Your worry is their business model.

저자: Helaine Olen 2012 292 페이지

3.67

1,000+ 개의 평점

🦈 Predatory Finance 🔍 Investigative Journalism 💥 Anti-Self-Help 🏦 Retirement Crisis 🛡️ Consumer Advocacy

The Art of the Click

저자: Glenn Fisher • 2018

Four rules for headlines, four steps for the pitch, why narratives beat features every time.

3.99

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